Back in 2007, the Mac web rumor mill was abuzz for a while about a reported September meeting in California between Steve Jobs and Volkswagen CEO Winterkorn over possibly integrating the iPod, iPhone, and other Apple products into an automobile — with blogosphere speculation about possibly… Read More »
Cult of Mac
If there’s one thing you can count on about Apple’s App Store review policy, it’s that the process will be consistently inconsistent. Today, an app launches that was originally rejected for known and acknowledged use of private APIs, despite the fact that developers haven’t modified the… Read More »
In my day job, helping people with computers, I see many failed hard drives. If the computer is under warranty, I’ll always try to get the system manufacturer to replace the drive rather than order a new one for the customer. Recently, two clients came in,… Read More »
AT&T wasn’t the only company that took offense to Verizon’s “There’s a Map for That” ad campaign and responded in kind. Monday night, Apple premiered two new iPhone ads that are actually aimed at pointing out the downsides of Verizon’s network, though they don’t state that… Read More »
Today, on CNN.com I noticed a new online Get A Mac ad that I’ve lovingly named “Surveillance.” Apple has done these sort of multi-banner ads on large news sites like CNN and NY Times before where the two ads cleverly interact with one another. In this ad, Mac… Read More »
Fortune magazine just published an article in which it names Steve Jobs, Apple CEO and co-founder, CEO of the decade. How does one merit such a grandiose title? Well, by doing the seemingly impossible, that’s how. Fortune recounts the Coles Notes version of Jobs’… Read More »
We’ve all seen the Steve Jobs, the iPhone, the iPod, and the Mac costumes, but what do you do if you want to stand out from the crowd? The motto of our beloved company has long been “Think Different,” and it’s about time we bring that… Read More »
Apple is putting a lot of emphasis on its “green” initiatives lately. But is it the real deal? For example, Apple’s new energy efficiency page says that because 53 percent of Apple’s greenhouse gas emissions are a result of the power its products consume, it’s designing… Read More »
Microsoft may have only just launched Windows 7, but Apple isn’t sitting back and letting Redmond enjoy its time in the spotlight. Instead, last night it revealed three new ads in the popular “Get a Mac” series featuring John Hodgman and Justin Long, all… Read More »
Mac users may be getting soft on Windows machines as time moves on, according to a recent report by consumer research firm NPD Group. It found that of those polled, a whopping 85 percent admitted to owning both Mac and Windows PC computers. That’s a… Read More »
More Must Reads
Predicting 2010: Mac Lineup
January 2010 will mark the four-year anniversary of Apple’s first Intel-based Mac, the MacBook Pro. With Snow Leopard officially dropping support for PowerPC Macs and the next version of iLife and iWork likely to do the same, a perfect storm is brewing where Apple can begin… Read More »