Cult of Mac — GigaOM

Cult of Mac

The iPad has become a valuable tool for the mobile professional. It can be more valuable still, however, when swaddled in leather, partnered with a Mac mini and other Apple goodies and wrapped in a Mercedes-Benz S600, as Mercedes tuner BRABUS shows us with the iBusiness. Read More »

A university professor friend and recent platform-switcher jestingly refers to “the Church of the Mac.” He’s become an enthusiastic Mac evangelist and is perceiving some loose parallels. My learned friend is far from unique in drawing analogies between computer platform affinities and religion. Read More »

 
 

I Want an Apple MagicPad

On the eve of WWDC, a photo showed up on Engadget rumored to be a new Apple product. I wanted for this product to be real. I started dreaming of a $59 price tag and all of the amazingness this product could do for me. Read More »

My last visit to an Apple Store was a week ago when I picked up my new iPhone 4 and, though I’ve visited the stores plenty of times before, waiting in line reminded me of what makes Apple’s retail plans such a success. Read More »

The iPhone was released in 2007 running iOS 1.0 and now, in 2010 we receive our fourth huge update to iOS where Apple’s Leopard and Snow Leopard are largely unchanged from a feature perspective and only maintain system improvements, speed enhancements and other changes. Read More »

If you have not already seen this, you have to check it out for yourself. “Apple of My Eye” is a movie short shot and edited entirely on an iPhone 4. That’s right, full production on the iPhone. Read More »

iPhone 4 Announced

Today Steve Jobs unveiled the fourth iteration of the beloved iPhone, dubbed, iPhone 4. It was, of course, the device that we’ve seen leaked in recent weeks, but there’s a lot more to this new phone than meets the eye. Read More »

Apple events tend to bring out the giddy-kid-on-Christmas-eve feeling in many of us, and the lines that start at these events reflect that. Here in San Francisco, the WWDC line started no earlier than 6:30PM last night…over 15 hours before the event starts. Read More »

The popular music will die down, Jobs will enter, and he’ll start with a few stats about how Apple is doing. But Jobs has an opportunity to open his keynote with one of the best lines he could ever deliver. Read More »

I stopped by after work on Friday to snap a few photos of Moscone West receiving the finishing touches of the giant three story tall Apple logo and snap photos of banners hanging inside the conference center. Unfortunately, there were no exposed banners of unannounced products. Read More »

Is the iPhone a more important invention than the humble water closet? As one who has lived for extended periods of time in houses and cottages without indoor plumbing, I would say not, but according to your typical British consumer, it is. Read More »

The idea of reading on mobile devices is not new. Devices like the Amazon Kindle and the Sony eReader have been around for a while, but with the buzz surrounding iBooks sparking more interest, are digital books worth it? Read More »

More Must Reads

The iPad comes out tomorrow all around the U.S. If you find yourself needing to wait in line to try to snag one, then you should be ready. I’ve got a few tips for what it may be like and how to show up prepared. Read More »

Looking dapper in jeans and a black mock turtle-neck, Steve Jobs took the stage today and officially introduced his iPad to the world. As we’ve been seeing and hearing from so many rumors as of late, it appears as if the iPhone got the super-size treatment, … Read More »

With 2010 around the corner, Apple is poised to begin a new year that should yield lots of great advancements in its consumer software arena. Here’s our predictions for what could be in store for the latest versions of iLife, iWork and iTunes. … Read More »

Going into 2010, the landscape of computing continues to be dominated by the slow, but inevitable, move towards the cloud. For a computing platform company like Apple, this move presents a particular challenge. Apple’s expertise is producing the best computing experience by controlling both the software … Read More »

The dawn of a new year never fails to make me excited about all the potential for new devices we’ll inevitably see released. This year is no different, and for Apple’s iPod and iPhone, there are some storms that have been brewing for quite a while … Read More »

January 2010 will mark the four-year anniversary of Apple’s first Intel-based Mac, the MacBook Pro. With Snow Leopard officially dropping support for PowerPC Macs and the next version of iLife and iWork likely to do the same, a perfect storm is brewing where Apple can begin … Read More »

Back in 2007, the Mac web rumor mill was abuzz for a while about a reported September meeting in California between Steve Jobs and Volkswagen CEO Winterkorn over possibly integrating the iPod, iPhone, and other Apple products into an automobile — with blogosphere speculation about possibly … Read More »

If there’s one thing you can count on about Apple’s App Store review policy, it’s that the process will be consistently inconsistent. Today, an app launches that was originally rejected for known and acknowledged use of private APIs, despite the fact that developers haven’t modified the … Read More »

In my day job, helping people with computers, I see many failed hard drives. If the computer is under warranty, I’ll always try to get the system manufacturer to replace the drive rather than order a new one for the customer. Recently, two clients came in, … Read More »

AT&T wasn’t the only company that took offense to Verizon’s “There’s a Map for That” ad campaign and responded in kind. Monday night, Apple premiered two new iPhone ads that are actually aimed at pointing out the downsides of Verizon’s network, though they don’t state that … Read More »

Today, on CNN.com I noticed a new online Get A Mac ad that I’ve lovingly named “Surveillance.” Apple has done these sort of multi-banner ads on large news sites like CNN and NY Times before where the two ads cleverly interact with one another. In this ad, Mac … Read More »

Fortune magazine just published an article in which it names Steve Jobs, Apple CEO and co-founder, CEO of the decade. How does one merit such a grandiose title? Well, by doing the seemingly impossible, that’s how. Fortune recounts the Coles Notes version of Jobs’ … Read More »

We’ve all seen the Steve Jobs, the iPhone, the iPod, and the Mac costumes, but what do you do if you want to stand out from the crowd? The motto of our beloved company has long been “Think Different,” and it’s about time we bring that … Read More »

Apple is putting a lot of emphasis on its “green” initiatives lately. But is it the real deal? For example, Apple’s new energy efficiency page says that because 53 percent of Apple’s greenhouse gas emissions are a result of the power its products consume, it’s designing … Read More »

Microsoft may have only just launched Windows 7, but Apple isn’t sitting back and letting Redmond enjoy its time in the spotlight. Instead, last night it revealed three new ads in the popular “Get a Mac” series featuring John Hodgman and Justin Long, all … Read More »

Mac users may be getting soft on Windows machines as time moves on, according to a recent report by consumer research firm NPD Group. It found that of those polled, a whopping 85 percent admitted to owning both Mac and Windows PC computers. That’s a … Read More »

Apparently, as far as the folks at Apple are concerned, all roads lead to Cupertino. Toying with your latest Apple purchase, it’s not unusual to marvel at the visual joys of the Cupertino company’s product design — gorgeous electronic objects one and all, whether it be the … Read More »

Today marks the 20th anniversary of the original release of the Macintosh Portable — the first truly untethered Mac, thanks to its internal battery. There’s a quote attributed to Steve Jobs: “Do not trust a computer that you cannot lift.” The original compact desktop Macs were offered … Read More »

Apple’s advertising is clever, visually attractive, hip, and funny. It does a great job of showing off what its products can do, and how your life could change as a result. What Apple ads don’t talk about is money. As someone who’s already more than willing … Read More »

Now that Snow Leopard is on the prowl, thoughts turn to what Mac OS 10.7 might be called. When it was announced that Mac OS 10.6 would be christened “Snow Leopard,” there was some speculation that Apple was running out of big cat names for its OS … Read More »

With the new iPod nano featuring a built in video camera, Apple’s latest commercial really highlights how easy it is to use. Entitled “Nano Shoots Video,” the spot makes it look super easy and trendy to shoot video, but does the commercial really tell the … Read More »

I was watching the NFL season opener yesterday between Pittsburgh and Tennessee when I got a nice surprise. A new “Get a Mac” ad aired during a commercial break, along with the existing Patrick Warburton “Top of the Line” spot. The new commercial, called “PC … Read More »

It seems like Apple’s retail initiatives are always shrouded in a dark veil of secrecy. Though we often hear how well they’re doing financially, what do those numbers look like on the inside? What figures does a typical Apple store track? Straight from the horse’s mouth, … Read More »

My friend and Low End Mac’s publisher, Dan Knight, posted a nearly 3000-word essay recently positing a “what’s the perfect Mac” conundrum: MacBook Pro or iMac. I share Dan’s enthusiasm for examining and debating such hypothetical questions, and I thoroughly enjoyed the piece, but for … Read More »

Small business owners have it hard, especially in the current world economic climate. They have lots to do, not enough resources, staff, and time to get it done. For many small business owners, computers are only one more thing to worry about. It doesn’t have to … Read More »

Details regarding the fast-approaching Apple iPod event in September are beginning to firm up, as is the norm when we draw closer to the anticipated date of these kinds of Cupertino media circuses. By firm up, of course, I mean that various online sources appear to … Read More »

The London Times has a rather interesting profile of Steve Jobs on its site. According to MacNN, Apple tried to kill the article. That’s not surprising. Apple always strives to stay “on message” and nothing is more “off message” than any discussion of Jobs’ … Read More »

As we discussed yesterday, there have been quite a few instances where Apple’s retail plans have been re-evaluated or changed to meet the needs of the business or traffic in the store. Without further ado, here’s the final installment of my … Read More »

As Microsoft proudly ventures into the retail world that has already seen quick entrances and exits by other vendors like Gateway and Dell, many Apple fans are looking towards the new Microsoft stores with mixed feelings. Some of the more dedicated fanboys are quick to call … Read More »

Jonathan Ive wasn’t always the Grand Overlord designer and demi-God at Apple. Before Ive re-imagined the Macintosh, other talented souls attempted to shape the next generation of Apple products with the clean industrial design for which the company is famous. In the 1980s, Frog Design was … Read More »

Last week, we discussed the evolution, rhyme and reason behind some of Apple’s icons since the public release of OS X in 2001. This week, we’re going to take a closer look at some of the “Easter eggs” that are hidden in these icons. Hidden Detail An … Read More »

As a follow up to my article on the hidden gems of Apple’s design and inspired by the comments that you, the readers, left, I wanted to take a closer look at some of the icons of OS X. The second part of this article is … Read More »

If you ask any of the Apple “fanboys” in the world why they are so devoted to Apple, at least one of the reasons you will hear is that Apple “sweats the small stuff” that really proves their dedication to user experience and attention to detail. … Read More »

loading external resource
Click to log in with: Not you?
Comment as guest:
By continuing you are agreeing to our Terms of Service and Privacy Policy.
Submitting comment...
results