I enjoy reading lots of different kinds of books, from fiction to travel to humor to, of course, tech-related books. Here are a couple of books that web workers may find enlightening: David Kirkpatrick’s”The Facebook Effect” and Karen Anderson’s “Take Control of iPhone Basics” Read More »
Books
When Amazon made the claim a few months ago that it owned a 70 to 80 percent share of the e-book market, we wouldn’t have blamed you for rolling your eyes. After all, the company has been criticized for its outlandish claims around e-book sales. Read More »
There’s probably not much that’s new to you in this book. But it’s well-written, and at just over 50 pages, it can be read in a hour, and it provides a good introduction to some useful techniques for improving the visibility of web sites. Read More »
While we may not all agree on the “rules” when it comes to marketing, we can all agree that marketing has changed considerably in recent years, largely due to social media. “Inbound Marketing” is a primer for those looking to make the most of social media. Read More »
No matter what you do, social media is probably impacting your industry — especially if you do most of your work online. Even though we can all agree on the importance of social media, figuring out how to use it is not so obvious. Read More »
Two and a half years ago, the first edition of “The New Rules of Marketing and PR” hit the shelves. David Meerman Scott’s guide to using other online tools for marketing was a game changer. Last month, the second edition of the book came out. Read More »
“Open Government” is an interesting compilation of essays discussing the problems that governments and citizens face as they struggle to catch up with the openness that we’ve come to expect in the era of social media, crowdsourcing and user-generated content. Read More »
Whether you’re developing software, working in marketing or even a full-time writer, the odds that you’ll be asked to contribute to a blog at some point just keep going up, because blogs have become a key method of communication for many organizations. However, contributing to … Read More »
Every December, I sit down to write my business plan for the upcoming year. Invariably, however, the lure of pumpkin pie and the continuous playing of Christmas music take me off track. I find that I’m just too distracted to seriously focus on the business planning … Read More »
In his new book, “The Backchannel: How Audiences Are Using Twitter and Social Media and Changing Presentations Forever,” Cliff Atkinson provides an example that shows the power that a Twitter-enabled backchannel (an online conversation between audience members, occurring simultaneously with a presentation) can have on … Read More »
“What is Twitter, anyway?” I’ve been asked questions like that many times, as I’m sure most web workers have. “The Social Media Marketing Book” by tech writer Dan Zarrella, attempts to explain Twitter, blogs, Facebook, LinkedIn, Flickr, Second Life, Yelp, and even such … Read More »
If you’re dreaming of becoming a web worker, check out “Undress for Success: The Naked Truth About Making Money at Home,” by Kate Lister and Tom Harnish. While the book isn’t the first on the topic of working from home, it gives you a … Read More »
More Must Reads
