According to one estimate, one in 10 online consumers in the United States tags something on the Web at least monthly. If you’re in an online business, this may whet your appetite for figuring out how to tap into our propensity for categorizing content with keywords. That’s… Read More »
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Dian Schaffhauser
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At some point in your Web career — whether as blogger, podcaster or vodcaster — it’s likely you’ll find yourself in the position of interviewing others. If you’re a professional journalist, doing an interview is fairly straightforward. But what if you’re no expert? This cheatsheet, culled… Read More »
There are plenty of ways to generate attention for your web site, but you’ll also want to make sure you’re covering the basics too. We talked to web site marketing expert Celeste Bishop, who runs Bishop Market Resources, to learn what you can do… Read More »
If you’ve ever dreamed of creating a blog or a podcast and then cashing out big time, you’ll want to study the story of Howard Lindzon, the guy who started Wallstrip last October as a daily vodcast then sold it eight months later to CBS… Read More »
When social scientist Herbert Simon came up in 1971 with the concept later branded as “attention economics,” how could he have known that getting fly-by surfers to stop and pay attention would be the bane of existence for those of us cranking out content for… Read More »
If the CEO of your company came to you one day and said, “Tell me what we’re doing about Web 2.0,” how prepared would you be for the discussion? Here’s one way to lead the conversation. Step 1. Recap the basics of what Web 2.0 really is.… Read More »
People have all sorts of schemes for making money online that don’t always pay well. But what if a big income matters to you? Is there any direction you can point your resume to where you can become a virtual worker at the same time… Read More »
More Must Reads
I’ve worked for a multitude of Web sites, but they’ve always emphasized function over form, useful and usable over truly engaging. There was never enough time or money or even talent to do more. And maybe that’s why, with one exception, none of them has ever… Read More »
Although not all web workers prefer to work outside of corporate offices, a lot of us do. So finding companies that are amenable to the idea of telecommuting is always a boon. Those organizations often have leadership that is comfortable with the idea of managing people… Read More »
We’ve covered “How to Manage Kids in the Home Office” and provided “10 (More) Tips on Doing Productive Web Work with Kids in the House.” But neither article included one resource we’ve come to rely on in my household: TumbleBooks. This online collection of… Read More »
Efforts to change how a vital process works in business often fail — whether due to project mismanagement, miscommunication, too few resources, a reordering of priorities. But the key factor may be a lack of expertise in change management, according to Forrester analyst Connie Moore,… Read More »
Companies spend a fortune putting people through Myers-Briggs, 360-degree feedback and predictive indexing — in the hope of finding the silver bullet that will alleviate the inevitable clashes that arise in work. Web workers who are telecommuters have to try even harder to reach… Read More »
As web workers most of us already grasp the idea that we should be able to control our Web experience – to generate content, view content in a manner we prefer and the rest of it. But companies that sell online – especially those for which… Read More »
Say you’re a web worker doing tech support off the beaten Google map. You work in a cubicle answering the phone all day (or night), maybe teaching newbies how to handle calls because you’ve been on the team the longest. But you dream of something different… Read More »
You’re hot and you’re thirsty, and the Wisdom Cafe is a long haul into town. So what are you going to reach for? Early on in the history of this site, Om Malik invited web folks to share what they nosh on as they work.… Read More »
Although Eric Schwartzman doesn’t make money directly from his podcasting, the indirect return on his efforts can be counted in financial terms all the same. Let’s see how one podcast host has succeeded, the soft skills needed in podcasting, how to sell your company on the… Read More »
What will your job as a web worker look like in 2015? Yes, it’ll still encompass digital devices, a multitude of communications technologies and social networking. But it may also offer a 20-hour work week, according to Gartner research director Brian Prentice. In a new report… Read More »
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