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Guardian iPad edition
photo: GNM

Only a sliver of people who have tried out The Guardian’s iPad edition for free end up subscribing after their trial. But does that small percentage matter? Other publishers also see low premium take-up, The Guardian is more interested in selling ads than subs. Read more at paidContent »

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London Olympics stadium opening ceremony
photo: Nick J Webb

Irony of ironies – after encouraging fans to tweet copiously, the International Olympic Committee requests London 2012 attendees limit their output only to “urgent” status updates. The problem – mobile updates from some attendees have clogged a mobile network used by official TV data suppliers. Read more at paidContent »

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The BBC’s commercial wing is promising six months of office space and advice to new start-ups. But what will it get out of the program, and how will it help fledgling companies? We ask the woman in charge. Read more »

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