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Waze, location-based ads
photo: Waze

Crowd-sourced navigation app Waze is launching its own ad platform, allowing advertisers to insert ads that users can see on their maps and search results when they navigate to their destination. Waze believes these “location-guided” ads can succeed because they incorporate where a user is headed. Read more »

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photo: BillGuard

BillGuard, a crowd-sourced financial protection service that flags suspicious activity for consumers, is taking its services to mobile wallet app Lemon, which has 2.5 million users on iOS and Android. Now, Lemon users can check their balance on stored cards, see recent transactions and suspicious activity. Read more »

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Kickstarter launched its UK site Wednesday with about 200 projects, part of a larger planned international expansion. Now U.K. creators can begin using Kickstarter to fund their creative projects. Read more »

photo: Nokia

Nokia is launching the Nokia Ad Exchange to help developers monetize their apps through in-app advertising. Using technology from Inneractive, developers can advertise easily on Nokia phones but also on iOS, Android and BlackBerry. Read more »

Fancy, Joe Einhorn
photo: GigaOM

Fancy, a social discovery and shopping site that competes with Pinterest, has raised $26.4 million according to a new filing with American Express vice chairman Ed Gillespie joining the board of Thing Daemon, the company behind Fancy. Read more »

Icenium, mobile app development
photo: Icenium

Mobile developers are getting a new cloud-based development tool called Icenium that allows them to build cross-platform hybrid apps without having to download a traditional integrated development environment. With Icenium, developers can build for iOS or Android from any computer. Read more »

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