GigaOM » Mark Mulligan Archives

Sector RoadMap: Content personalization in 2013

Wed, 17 Apr 2013 14:54:59 +0000

Content owners, whether they are publishers, retailers, or marketers, are always looking for new ways to deliver a unique experience to their customers. We call this content personalization. Key trends in this area are led by a collection of technologies that we call post-programming curation. These technologies use the best of behavioral tracking, collaborative filtering, audience targeting, and dynamic content presentation.

Related research and analysis from GigaOM Pro:
Subscriber content. Sign up for a free trial.

How to compete with Facebook in 2013

Fri, 04 Jan 2013 17:47:31 +0000

Related research and analysis from GigaOM Pro:
Subscriber content. Sign up for a free trial.

How social discovery is transforming entertainment

Wed, 23 May 2012 06:55:39 +0000

Gone are the days of traditional content recommendations, which were previously the exclusive domain of professional media outlets. Now, with the growing abundance of social networks and recommendations tools available to anyone, recommendations come from Facebook, Twitter, friends, email newsletters and countless other methods. This report examines the new world of discovery and recommendations and how their influence is creating opportunities and challenges for traditional media marketers.

Related research and analysis from GigaOM Pro:
Subscriber content. Sign up for a free trial.

Monetizing music in the post-scarcity age

Thu, 15 Mar 2012 06:55:26 +0000

On-demand streaming is only one part of a much broader transition taking place in the digital music industry: the shift from analog media business models to the age of digital consumption. This research note discusses that shift in light of the current music industry, where the iTunes digital download leads the market but will not necessarily lead the future. Simply put, the audio file alone is no longer the product. Instead, the experiences built around it are, and as we discuss here, services like Spotify, Facebook, Topspin and others are leading the way into this new era of dynamic, interactive and social music.

Related research and analysis from GigaOM Pro:
Subscriber content. Sign up for a free trial.