Mark Mulligan

Music Industry analyst and some time music producer.
Vice President and Research Director with Forrester Research

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Content owners, whether they are publishers, retailers, or marketers, are always looking for new ways to deliver a unique experience to their customers. We call this content personalization. Key trends in this area are led by a collection of technologies that we call post-programming curation. These technologies use the best of behavioral tracking, collaborative filtering, audience targeting, and dynamic content presentation. Read more »

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The audio file is no longer the product when it comes to digital music. Instead, the experiences built around it are, and services like Spotify, Facebook, Topspin and others are leading the way into this new era of dynamic, interactive and social music. Read more at GigaOM Pro »

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