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Boat at dusk

The new year began with a flood of articles on goal setting, planning, and reviewing. The people in these articles had one thing in common: passion. So, I reflected on what I love, and put together a short list of rules (not goals) for my business: Read more »

The return of daylight savings time often brings with it a flurry of complaints about losing something web workers treasure most: time. Here are twelve ways to claw some if it back: Read more »

It’s yet another app to join the crowded chat and IM market, but Donut Chat can help to bring web working teams together. Group chats can take place in a Facebook page, on a personalized domain such as, or embedded in a web page. Read more »

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How many times have you returned from a conference only to file the materials and never look at them again? Attending the event is only half of the equation. The other half is what you do with the information after you return home. Read more »

Most time tracking and management applications require some up front work before you can roll with them, but not Chrometa. This app starts working for you as soon as you install it. Running in the background, Chrometa tracks all your computing activities. Read more »

While we may not all agree on the “rules” when it comes to marketing, we can all agree that marketing has changed considerably in recent years, largely due to social media. “Inbound Marketing” is a primer for those looking to make the most of social media. Read more »

I follow some very successful Twitter users and noticed they tweeted a lot, which inspired me to try the experiment I’ll outline in this post.For several weeks, I tweeted the same type of content I always have — just more often. Read more »

Without question, blogging provides an effective way to market your business. And most folks know that, generally, the more frequently you blog, the higher your traffic. But does that mean you should follow the advice of many to create a new post every single day? Read more »

The application works and feels like Facebook for BlackBerry; not necessarily a good thing, as the app takes too much effort. Most BlackBerry Twitter applications require patience, but Twitter for BlackBerry is the worst. Much of the time, the screen remains blank while the data loads. Read more »

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LinkedIn Groups are similar to Facebook Pages in that they provide businesses with an avenue for leading discussions on a topic of interest with members of the LinkedIn network. With groups, you can build thought leadership, share expertise, market your brand and grow your network. Read more »

Frustrated because you haven’t blogged in a week or a month? Barely tweeting in Twitter? Haven’t checked out LinkedIn for too long? Missing face time in Facebook? Stop fretting. Social media won’t come crashing down if you get bogged down with work or take a vacation. Read more »

The concept of outsourcing can go beyond using virtual assistants, web designers and programmers. By outsourcing chores, you can remove the stressful things in your life, and as a result, have more time to do the things you love. Read more »

What’s the one thing you need to do on a regular basis to keep your car running? It needs fuel or else it stops running. Every car needs refills — just like every business needs clients to bring in income. However, a car runs better and […] Read more »

In his new book, “The Backchannel: How Audiences Are Using Twitter and Social Media and Changing Presentations Forever,” Cliff Atkinson provides an example that shows the power that a Twitter-enabled backchannel (an online conversation between audience members, occurring simultaneously with a presentation) can have on a presentation. Read more »

Are you just getting the ingredients together to start a business? Or are you in the process of making your dessert — taking your business from new to sweet? In either case, you can take your business up a notch with social media. Building conversations anywhere […] Read more »

The BlackBerry apps I use for Twitter activities generally do a fine job. I use the no-frills Blackbird for its performance and Ubertwitter for its features. Still, I watch out for new Twitter apps because innovation knows no end and developers find ways to make an […] Read more »

2009 had a few unexpected surprises, not all of them good. One affected my work, and that was my spouse’s layoff. Though I’ve struggled with New Year planning for new ideas and work, 2010 is off to a fabulous start. My spouse has started his new […] Read more »

The first rule of social media is that there are no rules. The second rule is what works for one person doesn’t always work for everyone else. Peeking into another person’s social media approach can give you ideas on how to adjust yours to get the […] Read more »

Many Twitter conversations revolve around how much time we actually spend on unpaid social media, and how much time we should spend. Few have an answer because the answer is, “It depends.” (I know, I know. Stick with me.) Read more »

The holiday season gives us many opportunities to make memories. 20 years from now, we’ll reflect back on the fun times and the sad times we’ve had. Many of us are web workers because we want to spend less time commuting to work and more quality […] Read more »

Whether you work for someone or yourself, things tend to slow down for many of us in the final two weeks of the old year. What better time to do a little business sprucing? Here are ten things to do before the New Year to feel […] Read more »

Is your LinkedIn profile as effective as it could be? While you can see your “profile completeness” score on your profile page, it doesn’t measure profile effectiveness — how good your profile is at attracting contacts, generating leads and showing off your skills. Use this checklist […] Read more »

Some of us thank our lucky stars for staying busy throughout this year, with the occasional period of being overloaded. But I’ll take feeling overwhelmed with client requests over famine any day. I often say that I’m lucky with my business. However, the truth is that […] Read more »

Whether you’ve been a web worker for a while or are just starting out, we’ve provided many tips for preparing and managing your online career. We’ve covered 10 ways to make money online and 10 more ways to make money online. We’ve also shared in-depth information […] Read more »

Many folks tend to use their Facebook accounts either for personal or business use, not both. However, those of us in a one-person business can find it effective to combine the two, with a little help from Facebook’s privacy features. To draw the line between personal […] Read more »

If you’re dreaming of becoming a web worker, check out “Undress for Success: The Naked Truth About Making Money at Home,” by Kate Lister and Tom Harnish. While the book isn’t the first on the topic of working from home, it gives you a lot of […] Read more »

Don’t you love this time of the year? It’s a time when we go out of our way to help others. Tap our feet to joyous music. Guzzle peppermint-, gingerbread- or eggnog-flavored drinks. Then there are the smart businesses that add client appreciation to their holiday […] Read more »

“It is hard to fail, but it is worse never to have tried to succeed.” — Theodore Roosevelt Most business experts believe that if you don’t fail, it means you’re not pushing yourself hard enough or taking enough risks. Thomas Edison said this about failure: “I […] Read more »

For some teams, the iterative design process has gotten out of control. Instead of focusing on how to make a product or service better, the process has turned into an approval monster. ZURB hopes to change that with Notable, a web-based app that allows teams to […] Read more »

PC performance optimization apps normally make me nervous, because they can mess with the registry and end up removing something I actually need. But my Windows desktop computer has been driving me insane recently, especially with its sluggish startup, so I decided to give TuneUp Utilities […] Read more »

A good bio shares your experience, builds your credibility, makes a first impression and displays your personality. Having a great Twitter bio is important as it can make or break a person’s decision whether to follow you or not. Not only do you need to pay attention […] Read more »

One of my favorite and most often-used features in Microsoft Word is Track Changes. For the uninitiated, Track Changes lets the document creator see what changes an editor makes to an original document. Unfortunately, while PowerPoint has a Review tab, it is limited to adding comments […] Read more »

This week, my husband was laid off for the second time in five years. This one hurts more than the first. At that time, I held a corporate job, so our health insurance and other benefits remained intact. But I became a full-time freelancer after he […] Read more »

Just about every organization can use video to tell its story. Video producers tell that story by creating a product that entertains, educates, informs, promotes, captures or markets. While video production may involve location-specific elements where you need to go out to capture visuals and sounds, […] Read more »

Twitter Lists appeared last Friday, right before the weekend when many people tend to take a break from their computers. But that didn’t stop plenty of us from playing with the new feature and creating our Lists. Based on the tweets I’ve seen, and some early […] Read more »

Gmail. LinkedIn. Facebook. Your phone’s address book. Your contacts may live in many places online, yet there’s always the possibility one of these places will disappear or crash, taking your information with it for good. Or perhaps you simply decide to close your account with the […] Read more »

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