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In Brief

The anonymous sharing iOS app Secret has raised close to $10 million from Google Ventures and Kleiner Perkins Caufield & Byers in a round valuing it at over $40 million, according to a Wall Street Journal report citing unidentified sources. The company had previously raised $1.2 million in seed funding, with Google and Kleiner Perkins both participating then as well. Secret also released an update on Friday that lets users share secrets to their social networks and view secrets by location — features that might make the app more appealing to a larger audience.

In Brief

Here’s a new paywall perk: Digital subscribers to the U.K.’s Times or Sunday Times can get a free year-long membership to Spotify Premium (normally $9.99 or £9.99 per month), through a special offer starting this Sunday. New and existing subscribers to the Times‘ two annual products — a digital-only subscription or a digital-plus-print subscription — are eligible. “Spotify said [this deal] is the first it has done of this nature with any media owner,” the Guardian notes.

On The Web

In an age of Amazon reviews, Consumer Reports is struggling to succeed: Its average reader is over 60 years old. “It was a very slow process for [Consumer Reports] to wake up to the notion that the website was more important than the print product,” one former employee told Romenesko. “There was the attitude, ‘Users don’t know anything; we’re the experts.’”

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