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Katie Fehrenbacher

Bio:Katie Fehrenbacher, Editor, Earth2Tech

Katie Fehrenbacher has been covering cutting-edge technology, startups and entrepreneurs in Silicon Valley for over 7 years. She is the founding Editor of Earth2Tech, which she launched in July 2007. Prior to starting Earth2Tech she was a Staff Writer for GigaOM where she covered wireless and broadband technology. She has been a Reporter at Red Herring, an Editor at Engadget and began her career as a Reporter in the Silicon Valley bureau of the largest Japanese daily newspaper, the Yomiuri Shimbun.

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My Focus

Greentech
Smartgrid
Energy Management
Green IT

Recent Posts

Intel is using an indirect, green-tinged strategy to sell more chips these days, attempting to convince governments that are spending billions in stimulus funds to include provisions for using more computing tools in designing infrastructure projects. According to Intel’s chief sales and marketing officer, Sean Maloney,… Read More »

You’ve probably all heard that California has aggressively cut energy consumption through energy efficiency programs. After all, the state has saved a good $56 billion in electricity costs over the last 30 years. And in the next decade the state is aiming to cut carbon emissions… Read More »

  • taglineAt Earth2Tech, we’ve been poring over business plans and PowerPoint presentations for the past few weeks, searching for innovative young companies that are leveraging Internet and computing technologies to fight climate change to present at the upcoming Green:Net Launchpad on March 24. Given the overwhelming response, our mission has been to whittle down the many good candidates to just 10 early-stage startups. So, without further ado: We’ve made our selections and, quite frankly, they rock. Drum roll, please! (more…)

Does this sound like a solid description of your startup? “We leverage Internet and computing technologies to fight climate change.” If so, then it could be a great fit to present during the LaunchPad session at our Green:Net conference to be held in San Francisco on… Read More »

Google’s got its hands all over the world’s information — search terms, email, IM, book content — but now the search engine giant wants to organize your personal energy data, too. Google said today that it’s developing software and online tools for smart meters that will… Read More »

It’s not often you find a topic that brings together former Vice President Al Gore, Jimmy “Margaritaville” Buffett and hundreds of Googlers together in one building. But this afternoon the launch of the 5.0 version of Google Earth, which includes new satellite and mapping info… Read More »

Cisco has long been trying to push beyond routers and into the home, as the company needs to continue growing, and is maxing out its Internet infrastructure market share. But like everyone else these days (holy green stimulus package), Cisco has decided to get into the… Read More »

Why the Consumer Electronics Show is Going Greener in 2009

The annual Consumer Electronics Show (CES)— at which every new gadget debuting in the year ahead is trotted out for display in a football-sized stadium in Las Vegas — is upon us again. After spending days walking amidst rows of 82-inch flat screen TVs and pocketing… Read More »

Why Intel Could Rock the Electric Vehicle Battery Market

Like any emerging industry, the cleantech world tends to accuse newcomers of being interlopers, and that’s probably the initial thought many had when news hit that former Intel chairman Andy Grove is advising the company to move into the electric vehicle battery market. Realistically, what could… Read More »

Calling for Submissions for Green:Net Startups!

Does the notion of using the tools of computing and the Internet to fight climate change capture the essence of your new business plan? We hope so — it’s a hot area right now, especially after the credit crunch whacked certain other more capital-intensive cleantech… Read More »

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