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In Brief

Nest-advertising

Will advertising creep onto the Nest thermostat now that it’s owned by Google? The Wall Street Journal reports that Google wrote a letter to the SEC saying one day it could serve ads and other types of content on “refrigerators, car dashboards, thermostats, glasses, and watches, to name just a few possibilities.” The disclosure was an effort by Google to defend its position to not disclose its revenue generated specifically from mobile devices (because cell phones are just one part of the equation). I asked Nest for comment, and will write more when I hear more.

Updated with comment from Google: “We are in contact with the SEC to clarify the language in this 2013 filing, which does not reflect Google’s product roadmap. Nest, which we acquired after this filing was made, does not have an ads-based model and has never had any such plans.”

In Brief

Michael Dell

Dell is working with partners to make packaging for its devices out of more sustainable materials like bamboo, wheat straw and even mushrooms, said Michael Dell at the Fortune Brainstorm Green conference on Tuesday. To prove his point, he and Fortune Managing Editor Andy Serwer ate small pieces of edible packaging made from mushrooms (see around minute 13) — of course, dipping them in soy sauce first. Michael Dell said he is enjoying the fact that the company is now private because it allows the company to be more bold, and think more long term. Looks like it!

In Brief

Energy software company Opower has built a business off of encouraging utility customers to curb their energy consumption through detailed energy bills. But will this method work as well when it’s around time-sensitive peak grid events (like a hot Summer afternoon)? This Summer Opower says it is expanding its behavioral demand response program, where Opower’s software nudges residential customers to lower their energy consumption during peak grid events, to 1 million homes. Unlike other competitors like Nest, Opower doesn’t use a device in the home like a thermostat. Baltimore Gas and Electric, Efficiency Vermont, Consumers Energy and Glendale Water & Power are all participating.

In Brief

In its first earnings report as a public company, energy software player Opower said it’s grown its revenue for the first quarter of 2014 substantially, compared to a year ago, but also widened its quarterly loss. In Q1 Opower generated revenue of $28.57 million (up from $19.02 million in ’13), and reported a loss of $6.98 million (from a loss of $2.71 million last year). The company’s stock is down 3.41 percent today.

In Brief

Make Our Pins Green

Greenpeace has been trying to persuade Amazon to commit to more clean power for its cloud computing service AWS, but to little avail. Now the environmentalists are turning to AWS’ big customers, like Pinterest. On Tuesday morning, Greenpeace protested outside of Pinterest’s headquarters handing out green cupcakes and calling to “make our pins green.” Other big consumer Internet users of AWS include Netflix, Spotify, Vine, Yelp, AirBnB and Reddit.

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