Author Archive for Janko Roettgers

Mashup litmus test for Web 2.0 start-ups

Janko Roettgers | Sunday, May 13, 2007 | 3:30 PM PT | 5 comments

Social music darling Last.fm announced this week that they are going to start a video service any minute now. Some folks apparently couldn’t wait and just developed their own mashups in the mean time.

Take Lasttube for example. It’s a great web-based video player combining Last.fm and Youtube, glued together with Yahoo Pipes and Adobe Flex 2. It’s been whipped up by one lone programmer in Colombia of all places, who by his own account only needed one day to complete this project, including coding, testing, googling and lunch time.”

If mashup programmers can do stuff like this in no time – what does that mean for start-ups like Last.fm? For one thing, they really have to try harder.

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