Webs.com, formerly Freeweb.com, yesterday announced the launch of a publishing network for gaming applications on social platforms like Facebook. Called the Social Gaming Network, it will tie together games under one banner and circulate players across the applications. The name of the enterprise is a little confusing: it’s a network of “social games,” yes, that roll out over a social network. Gah.
The accessibility of Facebook for developers has left us flooded with Vampires and Zombies and Walls and Pokes — at this point, a little content corralling comes as a relief. But while games like Scrabulous, based on the enduring board game Scrabble, remain very popular, many of the other games tend to provide shallow experiences that quickly get tiresome after the novelty wears off. How do developers get around that?


