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Gigaom Research


Intense global competition and changing market structures are forcing companies to engage in much more innovation activity. At the same time they are having to address much narrower markets because of the long tail effect. That creates the apparent paradox of broader innovation and narrower innovation. This report defines the terms of the new innovation debate, discusses the key drivers of innovation for large companies, and offers advice on how to manage a more complex process. Read more at Gigaom Research »

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