Author Archive

Why Murdoch Won’t buy YouTube

Robert Young, Sunday, August 6, 2006 at 8:00 PM PT Comments (20)

Ever since YouTube’s CEO Chad Hurley participated in Herb Allen’s annual Sun Valley media mogulfest, there has been much speculation about who will acquire the young online video phenom. If the chatter in the blogosphere is a reliable indicator, many believe it will be Rupert Murdoch.
After all, with MySpace under his belt, it’s certainly logical [...]

Mark Cuban’s Challenge - My Answer…Buzz

Robert Young, Thursday, July 27, 2006 at 8:30 AM PT Comments (60)

A few days ago, billionaire Mark Cuban (who owns various entertainment assets, including a film production studio, theatre chain, etc.) posed an open challenge on his blog:
… How do you get people out of the house to see your movie without spending a fortune. How can you convince 5 million people to give up their [...]

Maybe Google Should Buy a Movie Studio?

Robert Young, Wednesday, July 19, 2006 at 5:00 AM PT Comments (14)

A few months ago, a dinner companion informed me that Google was in Hollywood trying to secure exclusive distribution rights to films and TV. Intrigued, I poked around with some folks-in-the-know and, sure enough, Google is wheeling-n-dealing for exclusives. That being the case, I have a suggestion for Google. Go all out and [...]

Rise of the Socially-Integrated Media Empire

Robert Young, Tuesday, July 11, 2006 at 12:30 AM PT Comments (10)

Rupert Murdoch built his media empire, News Corp, the old-fashioned way… by vertically and horizontally integrating deep and wide into the layers of the media industry (e.g. from production to distribution). But with his acquisition of MySpace, Murdoch has gone down a new path… a new dimension of strategic corporate development that I like [...]

Google and MySpace: Woulda, Coulda, Shoulda!!

Robert Young, Tuesday, June 27, 2006 at 6:30 AM PT Comments (65)

By Robert Young
In the latest (July) issue of Wired magazine, Rupert Murdoch claims that Google…
“…could have bought MySpace three months before we did for half the price. They thought, ‘It’s nothing special. We can do that.’”
(more…)

Of Social Nets & Business Models

Robert Young, Monday, June 19, 2006 at 7:30 AM PT Comments (26)

By Robert Young
Last week at a conference in New York City, the head of Fox Interactive Media, Ross Levinsohn, told the audience:
“More mainstream marketing on MySpace will be kept to the “well-lit” areas of the site, like the Books, Comedy, Film, and Games sections rather than on individual profile pages, which have less strict content [...]

Should Hollywood Fear Google?

Robert Young, Wednesday, June 7, 2006 at 7:00 AM PT Comments (22)

By Robert Young
Let me expand the title… as Hollywood is increasingly forced to adopt the Internet as a distribution channel, should it be afraid that Google will eventually become the dominant gatekeeper for video?This question, which used to be one of the most pressing in the minds of media executives, seems to have been put [...]

Social Networks are the New Media

Robert Young, Monday, May 29, 2006 at 10:00 PM PT Comments (38)

By Robert Young
No one can argue that MySpace has been the “it girl” for the past year. And the fact that she belongs to Rupert Murdoch only seems to have heightened the envy, and gotten everyone’s knickers in a twist. As a result, it seems that nearly every media company and venture capital [...]

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