Author Archive

Will MySpace Erect Tollbooths?

Robert Young, Monday, January 15, 2007 at 11:30 AM PT Comments (19)

Lately, I’ve been thinking through an oft-discussed scenario involving MySpace… one that I have good reason to believe is now highly likely in 2007. What if MySpace suddenly decided to put up tollbooths and all the players within the MySpace third-party ecosystem had to start paying the mothership access fees?
Without doubt, a strategic shift [...]

For Social Networks, 2007 is about MONEY

Robert Young, Thursday, January 4, 2007 at 7:00 PM PT Comments (35)

The most important market challenge for social networks in 2007 can be summarized in three words: monetization, monetization, and monetization.
Regardless of whether social networks will splinter into niches and verticals (e.g. sports, pets, moms, teenage girls, etc.), regardless of whether social networks adopt interoperability (e.g. OpenID), regardless of whether individual profile pages morph into widgetized [...]

Yahoo & Facebook: Deal or No Deal?

Robert Young, Friday, December 8, 2006 at 9:38 AM PT Comments (35)

Now that Yahoo has announced its reorg, many are wondering and speculating as to what the ailing Internet giant might do in terms of M&A. Put another way, will Yahoo rely on acquisitions to fix its problems and plug up its holes? Or will it depend on its internal resources, now that they [...]

What Should Yahoo Do?

Robert Young, Monday, November 20, 2006 at 1:05 PM PT Comments (19)

Like a lot of you, I spent some time this past weekend reading Brad Garlinghouse’s “Peanut Butter Manisfesto” to fellow Yahoo executives… also reading all the reactions in and around the blogosphere. Not to make light of a serious situation, but I have to agree with Nick Denton when he dubs Garlinghouse as Silicon [...]

Social Media is not Mass Media

Robert Young, Thursday, November 16, 2006 at 9:34 PM PT Comments (18)

Following our piece yesterday about the continued growth of online advertising, let me add to Om’s practical perspective with my own take on where I believe the opportunity lies for those who are set on capturing some of those future ad dollars. What I’m about to say should be very obvious to most by [...]

Google… the OS for Advertising

Robert Young, Thursday, November 9, 2006 at 8:00 AM PT Comments (27)

Traditional media companies are in a persistent state of confusion when it comes to Google. The question that keeps these media executives up at night is… is Google a friend or a foe? If recent conversations I’ve had with such executives are any indication, Google’s recent deals and initiatives (e.g. acquiring YouTube, selling [...]

Facebook & Six Apart Should Merge

Robert Young, Wednesday, November 1, 2006 at 10:15 AM PT Comments (13)

I’ve been playing with Vox… the new social network-enabled blogging platform recently launched by Six Apart (also owners of TypePad, Moveable Type, and LiveJournal). Although I don’t do new product/service reviews, I will say that Vox is very well done and the new service could prove itself to be a vortex within a scattered [...]

Is Social Media the New Hollywood or the new Pittsburgh?

Robert Young, Friday, October 27, 2006 at 6:00 AM PT Comments (16)

When Alexander Graham Bell demonstrated his new invention, the telephone, for the first time publicly in 1876, he didn’t announce the birth of a new age of ubiquitous electronic person-to-person communications. Nope. Instead, to the oohs and aahs of those gathered around him at the Centennial Exposition in Philadelphia, Bell proclaimed the advent [...]

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