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	<title>GigaOM &#187; Eliza Kern Archives</title>
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		<title>GigaOM &#187; Eliza Kern Archives</title>
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		<title>Taskrabbit looks for more revenue with plans to shake up the temp industry</title>
		<link>http://gigaom.com/2013/05/23/taskrabbit-looks-for-more-revenue-with-plans-to-shake-up-the-temp-industry/</link>
		<comments>http://gigaom.com/2013/05/23/taskrabbit-looks-for-more-revenue-with-plans-to-shake-up-the-temp-industry/#comments</comments>
		<pubDate>Thu, 23 May 2013 15:00:23 +0000</pubDate>
		<dc:creator>Eliza Kern</dc:creator>
				<category><![CDATA[labor]]></category>
		<category><![CDATA[taskrabbit]]></category>
		<category><![CDATA[temp agency]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=647901</guid>
		<description><![CDATA[You can still hire a TaskRabbit to pick up your groceries or walk your dog, but now businesses will able to hire temps through TaskRabbit's new platform as well.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=647901&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>TaskRabbit might have popularized the idea of hiring people looking to make money for menial tasks like dogwalking or grocery shopping, but in an effort to capture a more profitable market, the company is going to begin challenging temp agencies by providing businesses with short-term labor.</p>
<p><a href="http://gigaom.com/?attachment_id=647918" rel="attachment wp-att-647918"><img  alt="TaskRabbit screenshot" src="http://gigaom2.files.wordpress.com/2013/05/screen-shot-2013-05-21-at-4-02-55-pm.png?w=300&#038;h=217" width="300" height="217" class="alignleft size-medium wp-image-647918" /></a>The company began targeting businesses as customers for its thousands of employees &#8212; or rabbits &#8212; across the nation<a href="https://www.taskrabbit.com/blog/taskrabbit-news/taskrabbit-sxsw-headquarters/" target="_blank"> during SXSW in March, when it launched</a> TaskRabbit for business. That announcement allowed companies to hire employees on an hourly basis through the service and hire more than one rabbit at once.</p>
<p>But Thursday&#8217;s announcement takes this much further, particularly by handling the paperwork for businesses who want to hire temps, and by providing information like resumes to potential employers, who can pick which ones to hire. This is TaskRabbit&#8217;s new goal: to shake up the decades-old temp industry. However, the classic TaskRabbit service for consumers will remain unchanged.</p>
<p>The move makes sense, as charging a business a percentage of a month-long salary will likely be a more profitable and stable form of revenue than taking a percentage of fees paid for a few hours of dog-walking, for instance. Plus, TaskRabbit employees said they&#8217;d already discovered businesses were trying to use the service for hiring for temporary administrative positions, so making the option official was a no-brainer.</p>
<p>&#8220;The temp industry hasn&#8217;t had a lot innovation in a long time, said <a href="http://www.linkedin.com/in/etxeba" target="_blank">Victor Echevarria, who heads business development at TaskRabbit</a>. &#8220;So we&#8217;re moving away from the notion of tasks and moving toward the value of jobs.&#8221;</p>
<p>The company has taken in a little less than $40 million in funding, and reported that revenue is five times greater than it was a year ago. TaskRabbit already has 15,000 companies signed up for TaskRabbit for business, and expects more to be joining after this new addition.</p>
<p>This new component will allow TaskRabbits to use a LinkedIn connect feature to pull in their resumes to the site, and they&#8217;ll be able to write a cover letter when applying for jobs. Potential employers can input information about the job they&#8217;re posting and select the corresponding paperwork (1099 contract employees versus those with W2 forms.) TaskRabbit will then show them the candidates for different positions, corresponding resume information, and then provide the required paperwork.</p>
<p>&#8220;The biggest challenge was compliance. Businesses who want to hire temps or even want to hire people full-time, there&#8217;s a lot of paperwork and headaches involved in having a compliant workforce,&#8221; he said. &#8220;A large percentage of the work we put into this was creating a legally complaint solution.&#8221;</p>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=647901&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=755216"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=755216" /></a></p><p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=647901+taskrabbit-looks-for-more-revenue-with-plans-to-shake-up-the-temp-industry&utm_content=elizakern">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2012/12/social-2013-the-enterprise-strikes-back/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=647901+taskrabbit-looks-for-more-revenue-with-plans-to-shake-up-the-temp-industry&utm_content=elizakern">Social 2013: The enterprise strikes back</a></li><li><a href="http://pro.gigaom.com/2012/09/opportunities-and-risks-in-the-share-economy/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=647901+taskrabbit-looks-for-more-revenue-with-plans-to-shake-up-the-temp-industry&utm_content=elizakern">Opportunities and risks in the share economy</a></li><li><a href="http://pro.gigaom.com/2012/05/the-quantified-self-hacking-the-body-for-better-health-and-performance/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=647901+taskrabbit-looks-for-more-revenue-with-plans-to-shake-up-the-temp-industry&utm_content=elizakern">The quantified self: hacking the body for better health</a></li></ul>]]></content:encoded>
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		<title>Mailbox launches iPad app and says Android is in the works</title>
		<link>http://gigaom.com/2013/05/23/mailbox-launches-ipad-app-and-says-android-is-in-the-works/</link>
		<comments>http://gigaom.com/2013/05/23/mailbox-launches-ipad-app-and-says-android-is-in-the-works/#comments</comments>
		<pubDate>Thu, 23 May 2013 12:00:00 +0000</pubDate>
		<dc:creator>Eliza Kern</dc:creator>
				<category><![CDATA[Dropbox]]></category>
		<category><![CDATA[Email]]></category>
		<category><![CDATA[Gentry Underwood]]></category>
		<category><![CDATA[mailbox]]></category>
		<category><![CDATA[productivity apps]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=645350</guid>
		<description><![CDATA[Looking to make the most of your love for Mailbox, the hip new email app? Now that the startup has joined up with Dropbox, it's launching an iPad app this week.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=645350&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>If you were an avid user of the popular email app Mailbox and were worried by the <a href="http://gigaom.com/2013/03/15/dropbox-buys-red-hot-mobile-email-startup-mailbox/" target="_blank">company’s acquisition by Dropbox</a>, never fear. Mailbox isn’t slowing down or turning away from email, as evidenced by Thursday’s launch of the new Mailbox for iPad app and word that an app for Android is in the works.</p>
<p>Mailbox for iPad is the first new product from the company since its Dropbox acquisition, which <a href="http://gigaom.com/2013/03/15/how-much-did-dropbox-pay-for-mailbox/" target="_blank">Om’s sources put above $50 million and potentially closer to $100 million</a>. No matter the exact price tag, it was a significiant deal for the small company, and CEO Gentry Underwood said the transition to working within Dropbox has been remarkably smooth.</p>
<p><a href="http://gigaom.com/?attachment_id=647275" rel="attachment wp-att-647275"><img alt="mailbox ipad app 2 screenshot" src="http://gigaom2.files.wordpress.com/2013/05/snoozes.png?w=300&#038;h=225" width="300" height="225" class="alignleft size-medium wp-image-647275"></a>The new iPad app will look pretty similar to the existing iPhone app, with a few minor changes to account for the larger screen. Underwood said designing for the iPad is actually a significant challenge, since if you look at it one way it’s an overzized mobile phone, and another way it’s a small computer. Figuring out how to accomodate for the size of the keyboard (or wireless external keyboards), as well as not overcrowding the screen, is tricky.</p>
<p>“We’re trying to create an experience that’s as consistent as possible, that doesn’t misuse all that extra space,” he said, noting that it would be easy to see the larger size of the tablet and cram it with features. “And sometimes it’s like a luxury-sized mobile device and sometimes it’s a desktop replacement.”</p>
<p>Seemingly as soon as Mailbox launched, users were clamoring to download the app, which limited signups and put most people on a reservation list. The full app finally <a href="http://gigaom.com/2013/04/16/mailbox-drops-waiting-list-opens-email-app-to-everyone/" target="_blank">launched to everyone and Mailbox removed the signup list</a> last month. At that point, it was <a href="http://gigaom.com/2013/04/16/mailbox-drops-waiting-list-opens-email-app-to-everyone/" target="_blank">delivering more than 100 million messages a day</a>, and while Underwood said they are reluctant to continue releasing numbers, he said the growth remains strong, and that 40 percent of users hit inbox zero every week.</p>
<p>Mailbox for <a href="https://itunes.apple.com/us/app/mailbox/id576502633?mt=8" target="_blank">iPhone and iPad are available in the Apple iTunes store</a>, and a <a href="http://pro.gigaom.com/blog/mailbox-makes-email-triage-effortless/?utm_source=tech&amp;utm_medium=editorial&amp;utm_campaign=intext&amp;utm_term=645350+mailbox-launches-ipad-app-and-says-android-is-in-the-works&amp;utm_content=elizakern" target="_blank">full review of the iPhone app can be found on the GigaOM Pro blog</a>.</p>
<p>Underwood said the company is working on an Android app (the iPad app was in the works before the acquisition), but he wouldn’t say when Android would launch. The company decided to go with iPad first since it was an often-requested feature, and because much of the code was the same for iPad, even if it presented new design challenges, whereas Android would be something of the opposite.</p>
<p>“There’s always this constant tension between, ‘This is great,’ and ‘Oh, there’s so much more we want to do.’”</p>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=645350&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=930930"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=930930" /></a></p><p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=645350+mailbox-launches-ipad-app-and-says-android-is-in-the-works&utm_content=elizakern">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2012/02/practical-business-content-collaboration-personal-tools-show-the-way/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=645350+mailbox-launches-ipad-app-and-says-android-is-in-the-works&utm_content=elizakern">Personal tools lead to practical business</a></li><li><a href="http://pro.gigaom.com/2010/11/are-web-apps-becoming-over-reliant-on-one-another/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=645350+mailbox-launches-ipad-app-and-says-android-is-in-the-works&utm_content=elizakern">Are Web Apps Becoming Over-Reliant on One Another?</a></li><li><a href="http://pro.gigaom.com/2013/01/the-2013-task-management-tools-market/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=645350+mailbox-launches-ipad-app-and-says-android-is-in-the-works&utm_content=elizakern">The 2013 task management tools market</a></li></ul>]]></content:encoded>
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		<title>Report: one in four online teens now use Twitter</title>
		<link>http://gigaom.com/2013/05/21/report-finds-one-in-four-online-teens-now-use-twitter/</link>
		<comments>http://gigaom.com/2013/05/21/report-finds-one-in-four-online-teens-now-use-twitter/#comments</comments>
		<pubDate>Tue, 21 May 2013 16:00:31 +0000</pubDate>
		<dc:creator>Eliza Kern</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[online teens]]></category>
		<category><![CDATA[Pew Research Center]]></category>
		<category><![CDATA[Pinterest]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[teen social media]]></category>
		<category><![CDATA[Tumblr]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=647325</guid>
		<description><![CDATA[What are teenagers up to on social media? Twitter use has grown dramatically since 2011, while Facebook stays dominant but shows flat growth.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=647325&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>What social networks are teens flocking to these days? That&#8217;s the billion dollar question as we see companies like <a href="http://www.buzzfeed.com/jwherrman/the-real-reason-yahoo-is-buying-tumblr" target="_blank">Yahoo snapping up Tumblr</a> in an effort to keep a younger audience. But teens are a tough audience to predict, and trends can change dramatically even in a single year.</p>
<p>About 24 percent of teens who go online were using Twitter at the end of 2012, marking a dramatic increase from the 16 percent who were on Twitter in 2011. The new findings on teen social media use and attitudes toward online privacy come from a new report from the Pew Research Center, “Teens, Social Media and Privacy,” that&#8217;s set to release on Tuesday. Here&#8217;s how things changed in just a year:</p>
<p><a href="http://gigaom.com/?attachment_id=647332" rel="attachment wp-att-647332"><img  alt="teen social media statistics Pew Report 2013" src="http://gigaom2.files.wordpress.com/2013/05/screen-shot-2013-05-20-at-3-12-34-pm.png?w=708"   class="aligncenter size-full wp-image-647332" /></a></p>
<p>Apart from the raw numbers, Pew conducted focus groups with teens across the country to get feedback on how they use different sites. Here are the five most important trends you should know about teens and social media:</p>
<h2 id="1-teens-are-outpacing-the-grow">1. Teens are outpacing the grown-ups on Twitter</h2>
<p>The rise in Twitter use among teens is particularly interesting <a href="http://pewinternet.org/Commentary/2012/March/Pew-Internet-Social-Networking-full-detail.aspx" target="_blank">since adult adoption hovers around 16 percent, according to the latest Pew report</a> on adult social media use. Numbers among online teens are even stronger for African-Americans, 39 percent of whom are on the service (compared to 23 percent of white teens). Teens have shown a remarkable adoption of the service since 2009, when Pew first asked about the site, when only 9 percent reported using it.</p>
<h2 id="2-public-is-the-new-private-on">2. Public is the new private on Twitter</h2>
<p>The majority of teen Facebook users have their accounts set to private, but not so on Twitter. Some 64 percent of teens have Twitter accounts set to public so anyone can read their tweets, with 24 percent setting their accounts to private. Perhaps of most concern, 12 percent reported they didn&#8217;t know whether their tweets were public or private.</p>
<h2 id="3-teens-are-tired-of-facebook-">3. Teens are tired of Facebook, but they&#8217;re still using it</h2>
<p>The media has been reporting teens abandoning Facebook for years now, but the Pew report finds that like a lot of adults, teens are frusterated by Facebook but stay on the platform because of the integral social role it still plays. The report explains: They dislike the increasing number of adults on the site, get annoyed when their Facebook friends share inane details, and are drained by the “drama” that they say is portrayed frequently on the site. The stress of needing to manage their reputation on Facebook also contributes to the lack of enthusiasm.&#8221; Yet 94 percent of them still use the site.</p>
<h2 id="4-tumblr-numbers-still-arent-v">4. Tumblr numbers still aren&#8217;t very high</h2>
<p>Yahoo might have liked the younger audience on Tumblr when it decided to acquire the site, but teen use of Tumblr is still pretty low. Only five percent reported using the site in 2012, although that&#8217;s up from 2 percent in 2011, a decent jump.</p>
<h2 id="5-the-subtweet-goes-mainstream">5. The subtweet goes mainstream</h2>
<p>You heard it here first: 58 percent of teens are making inside inside jokes or sharing &#8220;cloaked messages&#8221; on social media.</p>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=647325&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=962926"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=962926" /></a></p><p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=647325+report-finds-one-in-four-online-teens-now-use-twitter&utm_content=elizakern">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2012/04/newnet-q1-advertising-commerce-and-discovery-dominate/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=647325+report-finds-one-in-four-online-teens-now-use-twitter&utm_content=elizakern">Social media in Q1: commerce and discovery dominated</a></li><li><a href="http://pro.gigaom.com/2012/04/supporting-startup-growth-with-the-new-recruiting-ecosystem/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=647325+report-finds-one-in-four-online-teens-now-use-twitter&utm_content=elizakern">Startup growth and the new recruiting ecosystem</a></li><li><a href="http://pro.gigaom.com/2012/04/flash-analysis-future-opportunities-for-pinterest/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=647325+report-finds-one-in-four-online-teens-now-use-twitter&utm_content=elizakern">Flash analysis: future opportunities for Pinterest</a></li></ul>]]></content:encoded>
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		<title>Buying Tumblr might make Yahoo cool &#8212; but buying Pinterest might have made more sense</title>
		<link>http://gigaom.com/2013/05/20/buying-tumblr-might-make-yahoo-cool-but-buying-pinterest-might-have-made-more-sense/</link>
		<comments>http://gigaom.com/2013/05/20/buying-tumblr-might-make-yahoo-cool-but-buying-pinterest-might-have-made-more-sense/#comments</comments>
		<pubDate>Mon, 20 May 2013 19:17:58 +0000</pubDate>
		<dc:creator>Eliza Kern</dc:creator>
				<category><![CDATA[David Karp]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Marissa Mayer]]></category>
		<category><![CDATA[native advertising]]></category>
		<category><![CDATA[paidcontent live 2013]]></category>
		<category><![CDATA[Pinterest]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Tumblr]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=646930</guid>
		<description><![CDATA[There are plenty of reasons why the announced Yahoo Tumblr deal makes sense for those companies. But Marissa Mayer might have seen a much greater payoff from acquiring Pinterest instead. Here's why.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=646930&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>If Marissa Mayer is on a mission to teach kids about her company, which was <a href="http://www.buzzfeed.com/jwherrman/the-real-reason-yahoo-is-buying-tumblr" target="_blank">founded before some of them</a> were even born, <a href="http://online.wsj.com/article/SB10001424127887324787004578493130789235150.html?mod=WSJ_hps_LEFTTopStories" target="_blank">buying Tumblr</a> isn&#8217;t a bad way to do it. But in all the discussion of Yahoo&#8217;s new deal, too many people are writing about <a href="https://twitter.com/graubart/status/336184578924486656" target="_blank">Yahoo buying a blogging site</a>, comparing Tumblr to WordPress, when in fact Tumblr is more of a <a href="https://medium.com/product-design/d8d4f2300cf3" target="_blank">photo site for the youngs</a>.</p>
<p>While buying Tumblr <a href="http://gigaom.com/2013/05/18/why-yahoo-acquiring-tumblr-for-1-billion-makes-a-certain-horrible-kind-of-sense/" target="_blank">isn&#8217;t necessarily a bad deal</a> for the two companies, as my colleague Mathew Ingram wrote, there&#8217;s another photo site out there that might have been an even better deal: Pinterest.</p>
<p><a href="http://gigaom.com/2013/03/18/pinterests-new-look-emphasizes-photos-with-larger-pins/pinterest-layout/" rel="attachment wp-att-621550"><img  alt="pinterest layout" src="http://gigaom2.files.wordpress.com/2013/03/pinterest-layout.png?w=300&#038;h=224" width="300" height="224" class="alignleft size-medium wp-image-621550" /></a>In many ways, Pinterest is also building a mobile-friendly photo site just like Tumblr, but Pinterest is also in the <a href="http://gigaom.com/2013/05/19/pinterest-takes-a-first-step-toward-working-with-big-brands/" target="_blank">midst of constructing the underpinnings</a> for a potentially much more lucrative native revenue experience. Pinterest is oriented around commerce and consumers craving particular items. That&#8217;s good for business.</p>
<p>No, buying Pinterest wouldn&#8217;t help Yahoo discover its inner tween. It&#8217;s a well-known fact that Pinterest is populated <a href="http://pewinternet.org/Reports/2012/Online-Pictures/Main-Findings.aspx" target="_blank">mainly by adult women</a> &#8212; not exactly the <a href="http://latimesblogs.latimes.com/technology/2011/03/hunch-profiles-the-average-gmail-yahoo-hotmail-and-aol-email-user.html" target="_blank">demographic Yahoo needs to attract</a>. And no, considering Pinterest&#8217;s valuation as of its <a href="http://gigaom.com/2013/02/20/pinterest-raises-200-million-in-new-funding-company-now-valued-at-2-5-billion/" target="_blank">last funding round</a>, such an acquisition probably wouldn&#8217;t have come cheap. Acquiring the company would require a much bigger departure from Yahoo&#8217;s current mass-market advertising into the world of e-commerce and affliate links. It could be a harder sell to the company&#8217;s investors, and a bigger transition for everyone.</p>
<p>But if Yahoo is looking to shell out the big bucks for a site with viral growth, visuals to compete with Facebook, and a devoted community of users, Pinterest might have been the better choice. According to a <a href="http://pewinternet.org/Reports/2013/Social-media-users/The-State-of-Social-Media-Users.aspx" target="_blank">Pew report in December</a>, out of all online adults (which is basically anyone with an internet connection), just six percent of those people visited Tumblr on a regular basis, compared with 13 percent on Instagram (which isn&#8217;t exactly for sale), and 15 percent on Pinterest &#8212; only Twitter comes in at 16 percent ahead of the others and behind behemoth Facebook at 67 percent.</p>
<p><a href="http://paidcontent.org/2012/08/09/pinterest-drops-invites-and-opens-to-all/" target="_blank">Less than a year out of beta</a>, Pinterest is a dominant force on the web; a place where women of all ages collect photos of things that inspire them or things that they want to remember or create. For many, it&#8217;s a digital wish-list. And because of that, Pinterest sends huge <a href="http://allthingsd.com/20120615/e-commerce-is-head-over-heels-for-pinterest-and-theres-a-good-reason-why/" target="_blank">amounts of traffic to online retailers</a>. To be the intermediary between the people and the stores is a good place to be &#8212; you&#8217;re a crucial link that drives the sales, without any of the hassle of shipping or orders or user acquisitions that come with e-commerce.</p>
<div id="attachment_644819" class="wp-caption alignright" style="width: 310px"><a href="http://gigaom.com/2013/05/13/checking-out-pinterests-new-home-in-san-francisco-with-ceo-ben-silbermann/pinterestapril2013-4/" rel="attachment wp-att-644819"><img  alt="Pinterest CEO Ben Silbermann at the company's new offices in San Francisco." src="http://gigaom2.files.wordpress.com/2013/05/pinterestapril2013-4.jpg?w=300&#038;h=168" width="300" height="168" class="size-medium wp-image-644819" /></a><p class="wp-caption-text">Pinterest CEO Ben Silbermann at the company&#8217;s new offices in San Francisco.</p></div>
<p>Pinterest has no business model in place right now &#8212; the site is free to join and for brands to integrate with &#8212; but that&#8217;s just right now, and it likely won&#8217;t last. The company just announced yesterday that it is starting to connect photos of items back to the brands who sell them, and it&#8217;s not hard to image how this could play out.</p>
<p>Tumblr does have a business model right now based on ads, and it <a href="http://adage.com/article/digital/tumblr-launches-mobile-ads-native-app-users/241012/" target="_blank">just started rolling them out</a> on mobile users in April. But the company has been <a href="http://www.nytimes.com/2013/05/20/technology/yahoo-to-buy-tumblr-for-1-1-billion.html?pagewanted=all" target="_blank">reportedly burning through cash</a> and not yet making a lot of revenue, <a href="http://www.forbes.com/sites/jeffbercovici/2013/01/02/tumblr-david-karps-800-million-art-project/" target="_blank">hoping to bring in $100 million this year</a>. But people are usually pretty unhappy about a free product suddenly peppering them with ads &#8212; especially if those ads are dropped into a feed that users have created (just ask anyone how they feel about Facebook ads.) CEO David Karp said at our paidContent event just last month that he wants advertising on the site to be native and unobstrusive.</p>
<p>“We focused on higher up in the funnel, the type of advertising that creates intent,” <a href="http://paidcontent.org/2013/04/17/tumblr-ceo-david-karp-says-at-least-70-users-have-turned-blogging-into-book-deals/" target="_blank">Karp told us in April</a>. “It gives room for the most creative advertisers to create their best work. I think we’ve started to prove it, and see really good examples of it.”</p>
<p>But that&#8217;s a <a href="http://paidcontent.org/2013/04/17/native-advertising-winners-losers-and-a-lot-of-hype/" target="_blank">hard nut to crack</a>.</p>
<p>Suddenly, the possible Pinterest model of taking a cut on sales and traffic resulting from users creating digital shopping lists looks a lot less disruptive to the core experience, and potentially more lucrative, than trying to solve mobile display ads for the Tumblr feed. Making money off traffic and sales wouldn&#8217;t disrupt Pinterest&#8217;s core product, and would generally fit in with the company&#8217;s existing user experience, just as promoted tweets are fitting with Twitter&#8217;s on both desktop and mobile (a profitable venture so far <a href="http://gigaom.com/2013/04/22/reports-say-twitter-has-reached-multimillion-dollar-deal-with-ad-buying-company/" target="_blank">estimated to bring Twitter $528 million</a> in ad revenue this year.)</p>
<p>So no, buying Pinterest wouldn&#8217;t make Yahoo all that hip. But buying the site that has potential to become a strong force in modern, social retail? Seems like a good bet &#8212; especially since teens might leave you once Mom joins and you become mainstream.</p>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=646930&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=793335"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=793335" /></a></p><p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=646930+buying-tumblr-might-make-yahoo-cool-but-buying-pinterest-might-have-made-more-sense&utm_content=elizakern">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2012/04/newnet-q1-advertising-commerce-and-discovery-dominate/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=646930+buying-tumblr-might-make-yahoo-cool-but-buying-pinterest-might-have-made-more-sense&utm_content=elizakern">Social media in Q1: commerce and discovery dominated</a></li><li><a href="http://pro.gigaom.com/2012/04/supporting-startup-growth-with-the-new-recruiting-ecosystem/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=646930+buying-tumblr-might-make-yahoo-cool-but-buying-pinterest-might-have-made-more-sense&utm_content=elizakern">Startup growth and the new recruiting ecosystem</a></li><li><a href="http://pro.gigaom.com/2012/04/flash-analysis-future-opportunities-for-pinterest/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=646930+buying-tumblr-might-make-yahoo-cool-but-buying-pinterest-might-have-made-more-sense&utm_content=elizakern">Flash analysis: future opportunities for Pinterest</a></li></ul>]]></content:encoded>
			<wfw:commentRss>http://gigaom.com/2013/05/20/buying-tumblr-might-make-yahoo-cool-but-buying-pinterest-might-have-made-more-sense/feed/</wfw:commentRss>
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			<media:title type="html">Marissa Mayer at Davos</media:title>
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		<media:content url="http://2.gravatar.com/avatar/bd7905cba2440e49d86bd328573730f7?s=96&#38;d=retro&#38;r=PG" medium="image">
			<media:title type="html">elizakern</media:title>
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		<media:content url="http://gigaom2.files.wordpress.com/2013/03/pinterest-layout.png?w=300" medium="image">
			<media:title type="html">pinterest layout</media:title>
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		<media:content url="http://gigaom2.files.wordpress.com/2013/05/pinterestapril2013-4.jpg?w=300" medium="image">
			<media:title type="html">Pinterest CEO Ben Silbermann at the company&#039;s new offices in San Francisco.</media:title>
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		<title>Pinterest takes a &#8220;first step&#8221; toward working with big brands</title>
		<link>http://gigaom.com/2013/05/19/pinterest-takes-a-first-step-toward-working-with-big-brands/</link>
		<comments>http://gigaom.com/2013/05/19/pinterest-takes-a-first-step-toward-working-with-big-brands/#comments</comments>
		<pubDate>Mon, 20 May 2013 04:00:03 +0000</pubDate>
		<dc:creator>Eliza Kern</dc:creator>
				<category><![CDATA[Amazon]]></category>
		<category><![CDATA[Ben Silbermann]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[Nasty Gal]]></category>
		<category><![CDATA[retail brands]]></category>
		<category><![CDATA[shoppable products]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social network]]></category>
		<category><![CDATA[Tumblr]]></category>
		<category><![CDATA[Wanelo]]></category>
		<category><![CDATA[web traffic]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=646822</guid>
		<description><![CDATA[Pinterest is unveiling a new pin structure for different types of products and an integration with a large number of retail brands, as it continues buildng up the platform and paving the way for growth.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=646822&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>Pinterest <a href="http://blog.pinterest.com/post/50883178638/introducing-more-useful-pins" target="_blank">plans to announce a new type of pin on Sunday that will highlight</a> a large number of major U.S. retail brands, marking the company&#8217;s &#8220;first step&#8221; in integrating images with associated brands, and making it easier to click through links and purchase items. The move could be the start of a change in consumer perception of the site from a place for wishful thinking to a site where one can purchase those wishes. While this is just a first step, and the company said it is not currently making money from the integration, the power of the companies joining at launch suggests Pinterest could become on par with Facebook and Twitter when it comes to attracting sizable brand marketing budgets in the not-so-distant future.</p>
<p><a href="http://gigaom.com/2013/05/19/pinterest-takes-a-first-step-toward-working-with-big-brands/newpin5/" rel="attachment wp-att-646914"><img  alt="Pinterest REI backpack pin product page" src="http://gigaom2.files.wordpress.com/2013/05/newpin5.png?w=257&#038;h=544" width="257" height="544" class="alignleft  wp-image-646914" /></a>Pinterest is launching three distinct types of pins, with one type each for food, retail products, and movies. The new format will only work with items pinned from the launch partner sites, but the number of partners is wide-reaching, and will grow. If you click on a food pin, it will now include the ingredient list and relevant information below the photo, auto-generated from the original site. Product photos will show where you can find the item for sale, and the movie pins will show information about the movie such as its rating, cast and release date.</p>
<p>The list of brands participating in the launch demonstrates the strong interest from U.S. retailers in getting on board with Pinterest. Some of the launch partners include: eBay, Etsy, Home Depot, Neiman Marcus, Overstock, REI, Sephora, Sony, Target, Urban Outfitters, Wal-Mart, Bon Appetit, Epicurious, Martha Stewart Living, Whole Foods, Netflix, Rotten Tomatoes, and many others. Companies who want to be included in the program can <a href="http://business.pinterest.com/rich-pins/" target="_blank">apply on Pinterest&#8217;s developer page</a>.</p>
<p>A Pinterest representative sought to emphasize that the new pins are not a form of advertising, but are instead supposed to make pins more &#8220;actionable,&#8221; a term the company has been using for a while now, including in our interview with <a href="http://gigaom.com/2013/05/13/checking-out-pinterests-new-home-in-san-francisco-with-ceo-ben-silbermann/" target="_blank">CEO Ben Silbermann just last week</a>.</p>
<p>“We want to make pinning actionable,” he told us at the time. “Our focus has been to become a very valuable service.”</p>
<p><a href="http://gigaom.com/2013/05/19/pinterest-takes-a-first-step-toward-working-with-big-brands/newpin7/" rel="attachment wp-att-646915"><img  alt="Pinterest recipe page pin product food" src="http://gigaom2.files.wordpress.com/2013/05/newpin7.png?w=425&#038;h=367" width="425" height="367" class="alignright  wp-image-646915" /></a>One major complaint with Pinterest, <a href="http://gigaom.com/2013/05/07/social-shopping-app-wanelos-redesign-puts-users-in-charge-as-it-eyes-a-wider-audience/" target="_blank">which has given an advantage to sites like Wanelo</a> or <a href="http://www.nytimes.com/2013/03/25/technology/nasty-gal-an-online-start-up-is-a-fast-growing-retailer.html?pagewanted=all&amp;_r=0" target="_blank">Nasty Gal</a>, is that users frequently share or re-pin the same photo thousands of times, but when you actually click the photo to see where it came from the link is broken.</p>
<p>If more and more companies and popular blogs integrate their photos of inventory with Pinterest under the new pin structure, it could make items more trackable on the site &#8212; which would be handy for consumers and crucial if Pinterest wants to eventually profit from the traffic it generates.</p>
<p>And it&#8217;s not an insignificant amount of web traffic. While Pinterest doesn&#8217;t officially release any stats, a recent ComScore report put the number of users <a href="http://www.reuters.com/article/2013/02/21/net-us-funding-pinterest-idUSBRE91K01R20130221" target="_blank">at more than 48 million unique visitors globally</a>, and a <a href="http://pewinternet.org/Commentary/2012/March/Pew-Internet-Social-Networking-full-detail.aspx" target="_blank">February Pew report on social media put the percentage of online adults using Pinterest at 15 percent</a>, which is slightly less than the 16 percent on Twitter, and more than the 13 percent on Instagram &#8212; and far more than the 6 percent on <a href="http://online.wsj.com/article/SB10001424127887324787004578493130789235150.html" target="_blank">Yahoo&#8217;s apparent new friend Tumblr</a>.</p>
<p>A company spokesperson said Pinterest is currently not profiting from the new integration with brands. But the strong interest on the part of the companies and the launch of a tech platform to support them paves the way for making money in the future. After all, <a href="http://gigaom.com/2013/02/20/pinterest-raises-200-million-in-new-funding-company-now-valued-at-2-5-billion/" target="_blank">Pinterest just raised $200 million in new funding</a> &#8212; it has to be looking to make money at some point.</p>
<p>It&#8217;s an inevitable move for Pinterest to accelerate its growth, as <a href="http://gigaom.com/2013/03/22/how-closely-knit-design-and-engineering-teams-put-pinterest-on-a-rocket-ship/" target="_blank">we noted in a story on the small team&#8217;s unique symbiosis between design and engineering</a>. But the site needs to make sure it crafts a business model that fits with its content, much as Twitter has built up promoted tweets.</p>
<p>Pinterest is still in the early days of that growth, but all sorts of e-commerce companies, from the startup Wanelo to behemoth Amazon, will be watching closely as this unfolds.</p>
<p><em>Updated at 9:14 PM to note that the new recipe pins will show the full ingredient list, not the full recipe.</em></p>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=646822&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=916684"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=916684" /></a></p><p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=646822+pinterest-takes-a-first-step-toward-working-with-big-brands&utm_content=elizakern">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2012/02/facebooks-ipo-filing-the-opening-shot-heard-round-the-world/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=646822+pinterest-takes-a-first-step-toward-working-with-big-brands&utm_content=elizakern">Facebook&#8217;s IPO filing: ideas and implications</a></li><li><a href="http://pro.gigaom.com/2010/07/twitter-annotations-and-the-future-of-the-semantic-web/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=646822+pinterest-takes-a-first-step-toward-working-with-big-brands&utm_content=elizakern">Twitter Annotations and the Future of the Semantic Web</a></li><li><a href="http://pro.gigaom.com/2012/11/sector-roadmap-crowd-labor-platforms-in-2012/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=646822+pinterest-takes-a-first-step-toward-working-with-big-brands&utm_content=elizakern">Examining the rise of crowd labor platforms in 2012</a></li></ul>]]></content:encoded>
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			<media:title type="html">Pinterest product image recipe pin</media:title>
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			<media:title type="html">elizakern</media:title>
		</media:content>

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			<media:title type="html">Pinterest REI backpack pin product page</media:title>
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			<media:title type="html">Pinterest recipe page pin product food</media:title>
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		<title>Parakweet uses natural language processing to find value in your tweets</title>
		<link>http://gigaom.com/2013/05/17/parakweet-uses-natural-language-processing-to-find-value-in-your-tweets/</link>
		<comments>http://gigaom.com/2013/05/17/parakweet-uses-natural-language-processing-to-find-value-in-your-tweets/#comments</comments>
		<pubDate>Fri, 17 May 2013 16:00:05 +0000</pubDate>
		<dc:creator>Eliza Kern</dc:creator>
				<category><![CDATA[natural language processing]]></category>
		<category><![CDATA[social media dashboard]]></category>
		<category><![CDATA[social network]]></category>
		<category><![CDATA[social recommendation tools]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=646402</guid>
		<description><![CDATA[Looking for a book suggestion? Culling information from your Twitter feed and turning that into accurate recommendations is harder than it looks, but Parakweet is looking to use natural language procesing to do just that.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=646402&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>Millions of people access Twitter every month, and the sheer volume of tweets flowing through the company&#8217;s platform is remarkable. Different companies have tried to harness the value of those tweets and derive information from the 140 character blips. But it would seem that making suggestions to users about the best book to read or movie to watch based on tweets isn&#8217;t an easy challenge.</p>
<p><a href="http://gigaom.com/?attachment_id=646422" rel="attachment wp-att-646422"><img  alt="twitter book suggestions" src="http://gigaom2.files.wordpress.com/2013/05/screen-shot-2013-05-16-at-4-52-04-pm.png?w=287&#038;h=300" width="287" height="300" class="alignleft size-medium wp-image-646422" /></a>Parakweet is a company that&#8217;s working to use natural language processing to cull through your tweets and make smart, targeted suggestions based on the data. On Friday, the company plans to announce the launch of two products. One is <a href="http://www.bookvi.be/" target="_blank">Bookvi.be</a>, a consumer-oriented book recommendation engine, and TrendFinder For Movies, which is a social media dashboard primarily for entertainment companies to monitor conversations around movies. The latter is a paid product that provides the company with revenue, and the former is free for consumers.</p>
<p>&#8220;It&#8217;s a very hard problem we&#8217;ve tackled, which is accurately identifying sentiments,&#8221; CEO Ramesh Haridas said. &#8220;With 400 million tweets a day, there are 700,000 a day discussing movies, and if you tried text-matching techniques you&#8217;d come back with 40 million results. Many movies and books have very common titles, so you&#8217;d just drown in data.&#8221;</p>
<p>Both products use natural language processing to figure out how common a title is on Twitter, but also how a consumer is tweeting about a particular product, and they make recommendations based on those tweets. For instance, if I tweeted that a particular book is terrible and no one should ever read it, it would look ridiculous for a book recommendation engine to suggest that book to people. So Bookvi.be is structured to recognize the words I&#8217;m using in my tweet and know not to recommend that book. Users can choose to have a weekly email send to them with book suggestions, and they can type in their Twitter username to get book suggestions based on the people they follow.</p>
<p>&#8220;The bar on accuracy is very high,&#8221; Haridas said. &#8220;Especially if it&#8217;s sent via email, the precision needs to be intact.&#8221;</p>
<p>I&#8217;ve looked at a good number of social recommendation tools, and this one definitely stood out. For one, it was incredibly accurate &#8212; all the books it suggested were books I would actually read. But most importantly, it didn&#8217;t require me to create a new social network, or depend on friends for reviews, so you could get a lot of value from it right away. This is the obvious benefit of using someone else&#8217;s social graph, but Twitter seems perfectly suited to making content recommendations for things like books. Because unlike my Facebook friends, the people I follow on Twitter tend to accurately reflect my intellectual interests.</p>
<p>Of course, there are the obvious potential pitfalls of building a product around someone else&#8217;s platform, although Haridas said they support Facebook and are adding other platforms. But there&#8217;s a good deal of money to be made in accurately processing and understanding the words people are tweeting, as e<a href="http://gigaom.com/2013/05/13/with-lucky-sort-creators-on-board-twitter-is-officially-a-data-company/" target="_blank">videnced by Twitter&#8217;s acquisition of Lucky Sort this week</a>, a similar company that also tries to figure out what people are talking about on social media.  <a href="http://gigaom.com/2013/04/17/with-new-twitter-ads-product-you-are-what-you-tweet-to-advertisers-anyway/" target="_blank">As I&#8217;ve written before, as Twitter ramps up its advertising products it&#8217;s more important than ever for the company to be able</a> to provide brands with more accurate ad targeting which hinges on the words people are tweeting and searching.</p>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=646402&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=843038"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=843038" /></a></p><p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=646402+parakweet-uses-natural-language-processing-to-find-value-in-your-tweets&utm_content=elizakern">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2012/12/connected-consumer-2013-how-2012-laid-the-groundwork-for-change/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=646402+parakweet-uses-natural-language-processing-to-find-value-in-your-tweets&utm_content=elizakern">How consumer media will change in 2013</a></li><li><a href="http://pro.gigaom.com/2012/11/sector-roadmap-crowd-labor-platforms-in-2012/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=646402+parakweet-uses-natural-language-processing-to-find-value-in-your-tweets&utm_content=elizakern">Examining the rise of crowd labor platforms in 2012</a></li><li><a href="http://pro.gigaom.com/2012/10/the-state-of-cross-platform-measurement-across-tv-online-and-social/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=646402+parakweet-uses-natural-language-processing-to-find-value-in-your-tweets&utm_content=elizakern">The state of cross-platform media measurement</a></li></ul>]]></content:encoded>
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		<title>Former Groupon CEO Andrew Mason, App.net&#8217;s Dalton Caldwell join YC as part-time partners</title>
		<link>http://gigaom.com/2013/05/16/former-groupon-ceo-andrew-mason-app-nets-dalton-caldwell-join-yc-as-part-time-partners/</link>
		<comments>http://gigaom.com/2013/05/16/former-groupon-ceo-andrew-mason-app-nets-dalton-caldwell-join-yc-as-part-time-partners/#comments</comments>
		<pubDate>Thu, 16 May 2013 22:14:22 +0000</pubDate>
		<dc:creator>Eliza Kern</dc:creator>
		
		<guid isPermaLink="false">http://gigaom.com/?p=646361</guid>
		<description><![CDATA[Former Groupon CEO Andrew Mason and App.net's Dalton Caldwell are joining Y Combinator as new part-time partners, in addition to each running their new companies.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=646361&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>Famed Silicon Valley incubator Y Combinator <a href="http://blog.ycombinator.com/welcome-kevin-michael-steve-dalton-andrew-and-qasar" target="_blank">announced Thursday</a> that it&#8217;s added a new full-time partner and five part-time partners, and among those five are former Groupon CEO Andrew Mason and App.net&#8217;s Dalton Caldwell.</p>
<p>The incubator, which was <a href="http://www.nytimes.com/2013/05/05/magazine/y-combinator-silicon-valleys-start-up-machine.html?pagewanted=all" target="_blank">extensively profiled by the <em>New York Times Magazine</em> recently</a>, has emerged over the past few years as a powerful force in the early-stage startup scene in Silicon Valley. The group has both full-time and part-time partners who advise startups in the program, and Caldwell and Mason are both young, notable faces in the technology world.</p>
<p>Caldwell was the founder of the music-sharing service Imeem and now runs App.net, an open developer network for apps. <a href="http://gigaom.com/2012/12/14/you-are-not-the-product-dalton-caldwell-plugs-away-with-app-net/" target="_blank">I profiled Caldwell back in December, when he talked with me</a> about his evolving attitudes toward the Valley ecosystem and the benefit of paid services.</p>
<p>Mason <a href="http://gigaom.com/2013/02/28/ceo-andrew-mason-is-out-at-groupon/" target="_blank">departed from Groupon about three months ago in a fairly memorable firing</a> announcement that included jokes about Battletoads and fat camp. Mason <a href="http://smandrew.com/blog/2013/5/16/yf3qah4f8p7oxvehlj0ib93jol421o" target="_blank">wrote in a blog post that he would be launching a new company</a> when he moves to San Francisco. &#8220;I&#8217;ve accumulated a backlog of ideas over the last several years, my favorite of which I&#8217;ll be turning into a new company this fall,&#8221; he wrote.</p>
<p>And in more entertaining news, Mason wrote that he will also be recording motivational business music in L.A. Hopefully he got a coupon for the recording studio fees. <del datetime="2013-05-16T21:55:58+00:00"></del><a href="http://smandrew.com/" target="_blank">From Mason&#8217;s blog post</a>:</p>
<blockquote id="quote-%c2%a0i-came-to-real"><p> I came to realize that there was a real need to present business wisdom in a format that is more accessible to the younger generation. It was with this in mind that I spent a week in LA earlier this month recording <em>Hardly Workin&#8217;</em>, a seven song album of motivational business music targeted at people newly entering the workforce.  These songs will help young people understand some of the ideas that I&#8217;ve found to be a key part of becoming a productive and effective employee.  I&#8217;m really happy with the results and look forward to sharing them as soon as I figure out how to load music onto iTunes, hopefully in the next few weeks.</p></blockquote>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=646361&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=255513"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=255513" /></a></p><p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=646361+former-groupon-ceo-andrew-mason-app-nets-dalton-caldwell-join-yc-as-part-time-partners&utm_content=elizakern">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2013/01/ces-2013-flash-analysis-disruptions-and-disappointments-from-consumer-techs-biggest-show/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=646361+former-groupon-ceo-andrew-mason-app-nets-dalton-caldwell-join-yc-as-part-time-partners&utm_content=elizakern">GigaOM Research highs and lows from CES 2013</a></li><li><a href="http://pro.gigaom.com/2013/01/how-hr-can-make-the-case-for-workforce-analytics/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=646361+former-groupon-ceo-andrew-mason-app-nets-dalton-caldwell-join-yc-as-part-time-partners&utm_content=elizakern">How HR can make the case for workforce analytics</a></li><li><a href="http://pro.gigaom.com/2013/01/the-2013-task-management-tools-market/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=646361+former-groupon-ceo-andrew-mason-app-nets-dalton-caldwell-join-yc-as-part-time-partners&utm_content=elizakern">The 2013 task management tools market</a></li></ul>]]></content:encoded>
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		<title>Jelly raises Series A from investors including Jack Dorsey, Al Gore, Bono</title>
		<link>http://gigaom.com/2013/05/16/jelly-raises-series-a-from-investors-including-jack-dorsey-al-gore-bono/</link>
		<comments>http://gigaom.com/2013/05/16/jelly-raises-series-a-from-investors-including-jack-dorsey-al-gore-bono/#comments</comments>
		<pubDate>Thu, 16 May 2013 20:51:37 +0000</pubDate>
		<dc:creator>Eliza Kern</dc:creator>
				<category><![CDATA[Biz Stone]]></category>
		<category><![CDATA[Bono]]></category>
		<category><![CDATA[Emmy]]></category>
		<category><![CDATA[Greg Yaitanes]]></category>
		<category><![CDATA[Jack Dorsey]]></category>
		<category><![CDATA[Reid Hoffman]]></category>
		<category><![CDATA[U2]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=646296</guid>
		<description><![CDATA[Jelly has raised a Series A round to continue hiring and prototyping the mysterious mobile product from ex-Twitter executives. Still no word on what the company's working on.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=646296&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>Twitter co-founder Biz Stone&#8217;s startup Jelly still hasn&#8217;t revealed a product &#8212; it hasn&#8217;t even hinted at a direction &#8212; but the startup has announced a good deal of news over the past month. On Thursday, <a href="http://jellyhq.com/post/50579107451/business-is-blooming" target="_blank">the company announced in a blog post that it raised a Series A funding round</a> for an undisclosed amount led by Spark Capital with investment from SV Angel.</p>
<p>A wide variety of angel investors participated in the round, possibly <a href="http://gigaom.com/2013/04/01/twitter-co-founder-hints-at-new-startup-venture-called-jelly/" target="_blank">emphasizing the &#8220;social good&#8221; concept Stone hinted at in his intial launch post</a>. Stone, who co-founded Twitter, has only described Jelly as a company with an eye for &#8220;social good&#8221; that takes advantage of the proliferation of mobile devices.</p>
<p>The investors include fellow Twitter co-founder and Square CEO Jack Dorsey, U2 musician and activist Bono, Greylock&#8217;s Reid Hoffman, former Vice President Al Gore, and Emmy-winning director Greg Yaitanes, among several others.</p>
<p>&#8220;They work in divergent fields,&#8221; Stone wrote. &#8220;Knowledge diversity is something we prize highly and is also something that will be represented in our product.&#8221;</p>
<p>Stone has been building up a good deal of ex-Twitter talent at the company, and the funding announcement noted that they would use the addition funding for hiring as they continue protyping a product before launch. Earlier this month, <a href="http://gigaom.com/2013/05/06/jelly-continues-building-ex-twitter-talent-with-addition-of-musics-kevin-thau/" target="_blank">Stone announced that he added a COO in Kevin Thau, the Twitter executive</a> who launched Twitter #music, and a <a href="http://gigaom.com/2013/04/22/stealth-startup-jelly-announces-ex-twitter-growth-engineer-as-co-founder/" target="_blank">co-founder and CTO in Ben Finkel, formerly engineering manager at Twitter</a> in charge of user growth.</p>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=646296&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=906500"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=906500" /></a></p><p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=646296+jelly-raises-series-a-from-investors-including-jack-dorsey-al-gore-bono&utm_content=elizakern">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/11/themes-for-a-connected-world-gigaom-roadmap-review/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=646296+jelly-raises-series-a-from-investors-including-jack-dorsey-al-gore-bono&utm_content=elizakern">Themes for a connected world: GigaOM RoadMap review</a></li><li><a href="http://pro.gigaom.com/2013/01/ces-2013-flash-analysis-disruptions-and-disappointments-from-consumer-techs-biggest-show/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=646296+jelly-raises-series-a-from-investors-including-jack-dorsey-al-gore-bono&utm_content=elizakern">GigaOM Research highs and lows from CES 2013</a></li><li><a href="http://pro.gigaom.com/2013/01/how-hr-can-make-the-case-for-workforce-analytics/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=646296+jelly-raises-series-a-from-investors-including-jack-dorsey-al-gore-bono&utm_content=elizakern">How HR can make the case for workforce analytics</a></li></ul>]]></content:encoded>
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		<title>Why the snap of a photo changed my mind about Google Glass</title>
		<link>http://gigaom.com/2013/05/15/why-the-snap-of-a-photo-changed-my-mind-about-google-glass/</link>
		<comments>http://gigaom.com/2013/05/15/why-the-snap-of-a-photo-changed-my-mind-about-google-glass/#comments</comments>
		<pubDate>Thu, 16 May 2013 00:03:13 +0000</pubDate>
		<dc:creator>Eliza Kern</dc:creator>
				<category><![CDATA[Glasses]]></category>
		<category><![CDATA[Google Glass]]></category>
		<category><![CDATA[google i/o]]></category>
		<category><![CDATA[Google I/O 2013]]></category>
		<category><![CDATA[internet of things]]></category>
		<category><![CDATA[Larry Page]]></category>
		<category><![CDATA[New York Times]]></category>
		<category><![CDATA[Sergey Brin]]></category>
		<category><![CDATA[smartphone]]></category>
		<category><![CDATA[wearable computing]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=645947</guid>
		<description><![CDATA[Until I tried them on, I had no interest in wearing Google Glass around town. But the simple snap of a photo with Google Glass on Wednesday without moving my head or hands gave me a new understanding of Glass.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=645947&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>As a serious smartphone addict who jumps at the sound of an iPhone buzz, I know that I really don&#8217;t need more internet in my life. So I haven&#8217;t had much interest in Google Glass so far, assuming it would just serve to put more apps in front of my face that my current attention span doesn&#8217;t need, and that my iPhone could easily handle.</p>
<p>But this morning when I was walking through downtown San Francisco before Google&#8217;s I/O conference, I was crossing a street when I saw a particularly pretty scene of the sun rising between two buildings. Hoping I&#8217;d have enough time before the walk signal ended, I dug my iPhone out of my bag, swiped to open the camera, snapped a photo, and then jogged to the curb to avoid getting hit by cars. (Mom, I hope you&#8217;re not reading this.)</p>
<p>So a few hours later, when I tried on Google Glass for the first time and said the command &#8220;take photo,&#8221; instantly capturing a photo of my colleague Kevin Tofel standing in front of me without moving either my head or my hands, I started to see the appeal of Glass.</p>
<p>I&#8217;d read a decent amount about the technology <a href="http://gigaom.com/2012/06/27/project-glass-preorders/" target="_blank">since Sergey Brin dropped from a helicopter at last year&#8217;s Google I/O</a>, and not only was I sort of confused by the specifics of how Glass works (A camera on your face? Facebook on top of everyday life? How do people see when they&#8217;re wearing them?), I was <a href="http://gigaom.com/2013/02/21/the-part-of-wearables-that-geeks-forget-about-not-looking-like-a-tool/" target="_blank">turned off by the severely dorky appearance</a> and the idea of <a href="http://online.wsj.com/article/SB10001424127887323982704578453031054200120.html" target="_blank">constantly monitoring the things around you</a>. They seemed vaguely creepy and intrusive. I was not attracted to the idea of wearing them as a normal person walking around town.</p>
<p>But even though I only got a short spin with the technology on Wednesday, it only took a few seconds for me to understand why people are so jazzed about Glass.</p>
<p>I put them on my face and was immediately impressed with how lightweight they felt. Despite their futuristic, clunkly-on-one-side appearance, they didn&#8217;t feel very bulky or heavy on my face, and it was easy to see the room around me while wearing them. (Even though they weren&#8217;t fitted specifically for my face the way they would be if I purchased them.) The screen felt much smaller and unobtrusive than I&#8217;d imagined, and it wasn&#8217;t hard to swipe the side of the glasses to navigate the screen. But it was the voice commands, and the &#8220;take photo&#8221; command, that changed my perspective on the technology.</p>
<p>Would I spend $1,500 on them right now? Definitely not. If you need prescription glasses of any kind, it would be hard to combine those with Glass. While Google has launched them in some jazzy new colors, <a href="http://whitemenwearinggoogleglass.tumblr.com/" target="_blank">you still look absurd wearing them</a> (<a href="http://www.huffingtonpost.com/2013/05/13/robert-scoble-google-glass_n_3255747.html" target="_blank">whether you&#8217;re in the shower or not</a>). This probably makes me somewhat vain, but I&#8217;d want them to look cooler and less futuristic before I wore them in everyday life (<a href="http://www.nytimes.com/2013/02/21/technology/google-looks-to-make-its-computer-glasses-stylish.html?pagewanted=all&amp;_r=0" target="_blank">seriously, embed them in some Warby Parker frames, and I&#8217;d be way more down</a> with the idea.)</p>
<p>And once apps start streaming into the glasses, I can&#8217;t imagine how seeing New York Times headlines and tweets wouldn&#8217;t be distracting while you&#8217;re doing things like walking or driving. Of course, none of this even gets into the new etiquette that would have to arise from the spread of Glass.</p>
<p>But despite all the drawbacks, speaking the words for the &#8220;take photo&#8221; command made me realize that even if wearable computing has a pretty dorky image right now, the potential <a href="http://gigaom.com/2013/03/23/the-real-breakthrough-of-google-glass-controlling-the-internet-of-things/" target="_blank">practical applications for real-life people</a> who don&#8217;t consider themselves nerds are endless &#8212; once the technology gets a little more refined, and <a href="http://gigaom.com/2013/03/17/uber-data-darwinism-and-the-future-of-work/" target="_blank">we figure out how to use them in public</a>.</p>
<p>I talked to one Google employee who said she sat in her sister&#8217;s graduation and streamed video through Glass to family members from afar, and another who said she uses it to take photos of her little kids when her hands are full. I would imagine it could be huge for people with disabilities, or people doing outdoor sports (Kevin mentioned you could take photos of mile markers while running a marathon.)</p>
<p>“Every time we’ve tried to do something crazy we’ve made progress,&#8221; Larry Page said on stage today. So does Google Glass seem a little nuts right now? Sure. But if a few years from now I can snap a photo of a sunrise without having a near-miss with traffic, I&#8217;m open to the possibilities.</p>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=645947&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=616252"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=616252" /></a></p><p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=645947+why-the-snap-of-a-photo-changed-my-mind-about-google-glass&utm_content=elizakern">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2012/07/the-wearable-computing-market-a-global-analysis/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=645947+why-the-snap-of-a-photo-changed-my-mind-about-google-glass&utm_content=elizakern">Analyzing the wearable computing market</a></li><li><a href="http://pro.gigaom.com/2012/04/newnet-q1-advertising-commerce-and-discovery-dominate/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=645947+why-the-snap-of-a-photo-changed-my-mind-about-google-glass&utm_content=elizakern">Social media in Q1: commerce and discovery dominated</a></li><li><a href="http://pro.gigaom.com/2012/04/google-doesnt-like-walled-gardens-except-its-own/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=645947+why-the-snap-of-a-photo-changed-my-mind-about-google-glass&utm_content=elizakern">Google doesn&#8217;t like walled gardens &#8212; except its own</a></li></ul>]]></content:encoded>
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			<media:title type="html">Eliza Kern Google Glass Google I/O screenshot</media:title>
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		<title>Apple&#8217;s app store hits 50 billion downloads</title>
		<link>http://gigaom.com/2013/05/15/apples-app-store-hits-50-billion-downloads/</link>
		<comments>http://gigaom.com/2013/05/15/apples-app-store-hits-50-billion-downloads/#comments</comments>
		<pubDate>Wed, 15 May 2013 22:12:19 +0000</pubDate>
		<dc:creator>Eliza Kern</dc:creator>
				<category><![CDATA[app downloads]]></category>
		<category><![CDATA[App Store]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Play]]></category>

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		<description><![CDATA[Apple announced a big milestone in app downloads on Wednesday, the same day that Google's I/O developer conference kicked off in San Francisco. The app store has now seen 50 million downloads so far.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=645923&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>Apple announced Wednesday that the App Store has hit 50 billion app downloads, a singificant milestone for the company only a few months after it <a href="http://gigaom.com/2013/01/07/apples-biggest-december-ever-2b-ios-apps-downloaded/" target="_blank">announced 40 billion downloads back in January</a>.</p>
<p>Apple&#8217;s App Store downloads and downloads from the Google Play store <a href="http://gigaom.com/2013/04/09/google-play-has-more-downloads-but-ios-still-rakes-in-most-of-the-profits/" target="_blank">became roughly even last fall, as Erica Ogg wrote recently</a>, and then in the first quarter of 2013, Google <a href="http://gigaom.com/2013/04/09/google-play-has-more-downloads-but-ios-still-rakes-in-most-of-the-profits/" target="_blank">pulled ahead in sheer number of mobile app downloads worldwide</a>. However, Apple got 74 cents for every dollar spent on apps during the that quarter, <a href="http://gigaom.com/2013/04/09/google-play-has-more-downloads-but-ios-still-rakes-in-most-of-the-profits/" target="_blank">according to a report by Canalys published in April</a>, and the 50 billion downloads now puts Apple back with a slight lead.</p>
<p>The company announced the number of downloads <a href="http://gigaom.com/2013/05/15/live-blog-google-io-2013/" target="_blank">on the first day of Google&#8217;s I/O conference</a>, as <a href="http://gigaom.com/2013/05/15/google-io-statshot-900-million-android-devices-activated/" target="_blank">Google announced that its Google Play store has seen 48 billion app downloads since launch in late 2008</a>. However, it&#8217;s good to remember that app downloads only tell part of the story &#8212; someone could download an app and never use it again.</p>
<p><a href="http://gigaom.com/2013/05/15/apples-app-store-hits-50-billion-downloads/screen-shot-2013-05-15-at-2-34-01-pm/" rel="attachment wp-att-645924"><img  alt="Screen Shot 2013-05-15 at 2.34.01 PM" src="http://gigaom2.files.wordpress.com/2013/05/screen-shot-2013-05-15-at-2-34-01-pm.png?w=708&#038;h=489" width="708" height="489" class="aligncenter size-large wp-image-645924" /></a></p>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=645923&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=308833"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=308833" /></a></p><p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=645923+apples-app-store-hits-50-billion-downloads&utm_content=elizakern">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2010/09/how-to-market-your-iphone-app-a-developers-guide/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=645923+apples-app-store-hits-50-billion-downloads&utm_content=elizakern">How to Market Your iPhone App: A Developer&#8217;s Guide</a></li><li><a href="http://pro.gigaom.com/2012/11/an-overview-of-the-photo-and-video-app-market/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=645923+apples-app-store-hits-50-billion-downloads&utm_content=elizakern">An overview of the photo and video app market</a></li><li><a href="http://pro.gigaom.com/2012/11/ott-technologies-and-strategies-for-broadcasters/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=645923+apples-app-store-hits-50-billion-downloads&utm_content=elizakern">OTT technologies and strategies for  broadcasters</a></li></ul>]]></content:encoded>
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