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Rich Ross was hired by Disney’s film studio 30 months ago to transition over the multi-platform digital-marketing success he’d experienced at the Disney Channel with programs like High School Musical. But he couldn’t overcome mega-flops like Mars Needs Moms and John Carter From Mars. Read more »

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Earlier this week, service publishing company Rodale parterned with Los Angeles-area production shop to launch a new health and fitness-oriented YouTube channnel, 3V. Like the Wall Street Journal and Motor Trend, Rodale is the latest publishing brand to sieze on Google’s video production seed funding Read more »

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Transformers 3
photo: Paramount Pictures

Google has reached an agreement with Paramount Pictures to rent studio titles including Transformers: Dark of the Moon, Captain America and Hugo through YouTube and Google Play. With this deal in place, Google now has titles from five of Hollywood’s six major studios — 20th Century Fox […] Read more »

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