In the realm of might-have-beens, Myspace shows more promise than Friendster. But unlike some former web leaders, it’s still salvageable. Myspace shouldn’t try to challenge Facebook for social network leadership, but it can remain a valuable consumer media business, if not a technology driver. Here’s how. Read more »
Privacy isn’t just Facebook’s problem. The whole consumer Internet and media industry had better devise a plan for facing the privacy issues fast, or get ready to face serious consumer backlash and, perhaps worse, government regulation. Here are a few steps social media companies can take. Read more »
For third-quarter social media and real-time technologies, most of the action was in consumer services, and much of it — from social gaming to location-based services and advertising dollars — was influenced by Facebook. Here is a brief look back at the NewNet action highlights from last quarter. Read more »
Even if you don’t believe real-time feeds will become the dominant content consumption paradigm, they’re clearly a growing force. Consumer-paid access to real-time feeds is largely for paid mobile apps, and advertising is the immediate payoff. So here’s how social media companies can best cash in. Read more »
Facebook CEO Mark Zuckerberg this week called the newly introduced Groups feature a “fundamental building block of the social web.” If adopted widely by users, Groups could have a significant impact on communications and identity management — both inside and outside of the social network. Read more »
Just about every company online should add some social spice to its site. In the case of Yahoo, where turmoil is reaching crisis proportions, an aggressive dose of social networking elements could help the former Internet giant maintain its huge audience and leadership position in advertising. Read more »
