App developers will have a new way to reach potential users on Twitter: The company announced Thursday that it will support mobile-app install cards, meaning that users can install apps directly from a tweet. The ads will be powered by MoPub, the ad exchange Twitter acquired in the fall of last year, and will work for both iOS and Android phones. The apps are installed via Twitter’s Card system, and Twitter mentioned participation from Spotify, Kabam, HotelTonight and Deezer. It’s arguably Twitter’s highest-value ad yet, and could stand to bring in good revenue for the company as it establishes its ad network.
Looks like the page you were trying to get to doesn't exist. You can try searching again or browse some of our recent stories.
Users of Samsung Galaxy phones and tablets can download a new Kindle app produced in partnership with Amazon. The app, Kindle for Samsung, has a new interface and gives away one ebook a month. Read more »
Building an advertising-based business from scratch is hard. When we first decided that a platform should have non-traditional advertising, people thought we were crazy (they still do!). We could have plastered our pages with annoying, intrusive banners and hit the jackpot. But we took the long road instead, putting discovery at the center. Read more »
On this week’s Structure Show, OpenStack Foundation executive director Jonathan Bryce and COO Mark Collier make their case for enterprise OpenStack adoption. Read more »
Microsoft Azure Basic and Amazon’s designation of “previous generation” EC2 instances may signal a shift to more tiering of basic cloud infrastructure. Read more »
Bringing everyday physical objects online is going to shake up the chip industry in a major way. There are new opportunities for startups and even Intel knows it has to change. Read more »
Music subscription service Spotify is getting ready to switch its data delivery technology from P2P to a server-client model, according to a TorrentFreak report. Spotify has long been using P2P for its desktop client, but not for mobile and web listening, and it makes sense that the company is looking to streamline its data delivery as mobile usage grows and bandwidth prices continue to decline. With the shift, Spotify is also closing the book on a little-known part of its past: uTorrent creator Ludvig Strigeus started working for Spotify after he sold his company to BitTorrent Inc. That sale was facilitated by none other than Spotify CEO Daniel Ek, who briefly served as uTorrent’s CEO.
Jasper has quietly become a force in the internet of things, brokering and managing many of the connectivity agreements – including AT&T’s increasing number of connected car partnerships – that link appliances, gadgets and vehicles to mobile networks. On Wednesday, Jasper announced it has raised a $50 million round led by the government of Singapore’s investment arm Temasek Holdings, and according to the Wall Street Journal, the funding raises its valuation to $1 billion. Mobile connectivity has mainly been a big factor in the industrial internet of things, where shipping, trucking and many other industries have long used machine-to-machine connectivity. But Jasper’s M2M technology is gradually creeping into the consumer realm, in particular the connected car.
Many media outlets look down on comments, and some have killed them off entirely, arguing that they are filled with bad behavior and therefore worthless. But there is value in listening to one’s readers, and social media doesn’t fill that need completely. Read more »
Austin’s M87 is trying to turn smartphones into extensions of the mobile network, sending mobile connections hopping from device to device before hitting the tower. Qualcomm has taken notice. Read more »