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Marketers Increasingly Realize the Audience is Online

Anne Zelenka, Monday, December 3, 2007 at 10:15 AM PT Comments (2)

Advertisers may have so far lagged behind consumers with their online migration, but they’ll shrink that gap over the next couple of years, according to a forecast from ZenithOptimedia.
The media-buying firm projects that online advertising spending will overtake radio spending in 2008 — and magazine spending by 2010 — to account for 11.5 percent of [...]

Yahoo! Search Buzz for 2007: People Taking Action

Anne Zelenka, Monday, December 3, 2007 at 5:00 AM PT Comments (3)

Today Yahoo! Buzz unveils its Top Trends in Search for 2007 with the top ten news stories, top ten troubled celebrities, and the top ten in tech. But beyond those categories, Yahoo’s lists reminded me that web search is not simply about finding information; it’s often the launch point for action. No wonder advertisers continue [...]

2008: The Year of LinkedIn?

Anne Zelenka, Friday, November 30, 2007 at 1:44 PM PT Comments (27)

Now that Thanksgiving is over, it’s time to start speculating about what will be hot and what will be not in 2008. After all, 2007 was not the Year of the Widget, despite what Newsweek predicted. If anything, it was the Year of Facebook. But what about that business networking contender, LinkedIn? Could 2008 be the year of business networking?

Facebook Beacon Revamp: Will It Go Far Enough?

Anne Zelenka, Thursday, November 29, 2007 at 6:45 AM PT Comments (8)

Facebook may announce alterations to the Beacon social advertising system as early as today, according to BusinessWeek. Perhaps Facebook will now allow global opt-out of publishing third-party activities on the Facebook site — and this would appease many who have complained.
But that may not go far enough in protecting users’ privacy. Some people may also [...]

Investors Take a Stroll with Widgets

Anne Zelenka, Tuesday, November 27, 2007 at 4:08 PM PT Comments (14)

2007 was supposed to be the Year of the Widget, according to Newsweek, and Jon Swartz of USA Today apparently agrees that the promise has been fulfilled. He says:
[Widgets] are all the rage on the Web. Marketers are thinking of ways to use them to sell ads, and venture capitalists are mulling investments in the [...]

19Marketplace Hopes Web 2.0 is No-Go for Small Businesses

Anne Zelenka, Tuesday, November 27, 2007 at 9:50 AM PT Comments (8)

Sure small businesses benefit greatly from the proliferation of Web 2.0 offerings like Zoho’s online office suite and Mozy’s backup solutions. But software as a service (SaaS) provider 19Marketplace hopes that many small business owners will instead prefer one-stop shopping for hosted brand-name applications. In partnership with SaaS infrastructure provider Jamcracker, 19Marketplace today unveils Workplace2go, [...]

Zoho Seeks to Replace, Not Embrace, Microsoft Office

Anne Zelenka, Monday, November 26, 2007 at 6:34 AM PT Comments (8)

Today web-based word processor Zoho Writer moves further into Microsoft Word’s territory with the announcement of offline editing capabilities. Zoho enabled offline read-only review of documents in August. With features like this, Zoho’s office apps might someday entirely replace Microsoft Office in the toolbox of many web workers.
But other online word processors take what looks like [...]

Dark Clouds on Black Friday for Consumer-Created Content

Anne Zelenka, Friday, November 23, 2007 at 5:30 PM PT Comments (6)

Consumer sentiment in the U.S. is falling. People are planning to spend less for the holidays this year, pointing to higher energy prices and a bleak economic outlook. What if cranky consumers stop creating content for free even as they open up their wallets for Black Friday specials?
This version of the web is a follow-on [...]

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