Free social networks, blog publishing tools and microblogging sites. Free trials lasting weeks and weeks where we can kick the virtual tires of everything from Basecamp to Typepad. But what do we do when what we were getting for free is no longer free? Read more »
If you start out on a social network early on and that network grows over time, you can only keep up with that growth for so long because, at some point, the service will experience faster and bigger growth than you. Read more »
I’m guilty of it. I refer to Sprouter as the “Twitter-like tool” for startups and entrepreneurs. Until now, that’s what it seemed to be. Field to enter your update limited to 140 characters? Check. The ability to follow others or by followed by others? Check. Read more »
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As more people adopt social media tools for communications, there is bound to be some chaos as everyone clamors to the microphone. With that chaos comes annoyances: abrasive, aggressive, off-target, inappropriate actions or interactions that really grate on your nerves. What can you do about them? Read more »
You are engaging in social media channels and building a following. But when you tweet or post a status update, you get crickets. Why isn’t anyone responding to you? And what are some effective ways to get more actively engaged friends, fans and followers (FFFs)? Read more »
Is social media pure chaos to you? Do you feel stressed out just thinking about engaging in social media channels almost as much — or more than — actually doing it? How can you better understand and utilize social media-powered communications tools and tactics? Read more »
Social media calendars are being created, modified, enhanced and utilized on an ongoing basis to better manage blogs, microblogs and social network content and messaging. As you are looking to fill in the blanks in your social media calendar? Read more »
Bringing in a new agency can be fraught with pitfalls, but the most common seems to be the creation of “silos.” Your other agencies can cut out the new guys from key conversations so your social media marketing team can’t properly integrate their work. Read more »
Last year, I looked into the way companies are using Enhanced Facebook Pages as a way to beef up the branding and interactivity available with Facebook’s default Page settings. On my company blog, I explored the enhanced Pages of companies such as Starbucks and The Gap. Read more »
Enter Bearhug, a new “customer engagement platform” that provides businesses with something better than a basic support ticket customer feedback system; an app that enables them to hear what customers are experiencing and saying and actually do something about it. Read more »
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The document management and security product, WatchDox by Confidela, has announced a new offering for Google’s Android platform. A BlackBerry version is coming later this year, as soon as BlackBerry supports Adobe Flash, and a native iPhone/iPad app is also in the works. Read more »
People are using the Internet to connect to information, but more importantly, to connect with people. And yet many people seem confused and overwhelmed about the right way to connect through social media channels. Here are 10 ways to really connect with others through social media: Read more »
Last week, Twitter went down. Again. And yet we all gnash our teeth, wring our hands, cry foul, shake our fists at the sky, then breathe a quick sigh of relief once the Fail Whale is gone and our Twitterstream flows again. Read more »
What you do on Twitter to gain followers usually won’t work on Facebook. Trying the same tactics on LinkedIn could be the kiss of death. Here’s a breakdown of the ways you can build a following and where those tactics are best put to use: Read more »
At SXSW, I asked several attendees for their web working advice as well as their favorite web app so far this year — a new one, an old favorite, whatever they were using at the moment. Here’s my video interview with Deb Ng. Read more »
I think of my Social Media Triad: Three social networks where I’m building a good following and where I can do the bulk of my promoting. Everything else is the icing, while those three places are the cake. My triad consists of Twitter, Facebook and LinkedIn. Read more »
The near-ubiquitous access to collaborative communities, social networks and communications tools that my iPhone apps provide is actually improving my ability to network more frequently with my friends, fans, followers and contacts. Here’s a handy list of community and communications iPhone apps to help you network. Read more »
I recently spoke at the Creative Freelancer Conference in Denver (part of the How Design Conference) and led a “Lunch and Learn” table discussion. I asked the attendees to write down their burning questions about social media marketing. Read more »
What do you do when a client ruins something you’ve created? You can’t protect the assets you develop for a client from the client themselves. You can’t defend the work you did for them when it no longer resembles the actual work you did. Read more »
Last week, I wrote about the challenges we face in understanding how to value and measure social marketing. Here’s my attempt at introducing some fresher terms that better address and assess our social marketing efforts, as opposed to the terms we currently use: Read more »
I spent the last week attending webinars. The topics were compelling enough that I carved out an hour at a time to attend. Each webinar used different technology solutions, and they were all “interactive” via emailed or IM’ed questions. Every single one of them was awful. Read more »
For weeks now, I’ve been struggling with offering social media marketing services to clients and being charged with coming up with some rational, defensible measurement system, so that someone, somewhere can justify their company or organization’s foray into using social networks, blogs and the like. Read more »
Last August, I blogged about how my business partner and I were working through some processes to improve the way my virtual company works. We’ve continued to improve our processes, so I thought I would write an update to let you know how things have changed. Read more »
Last week, I explored the birth of the “superfan” in social media, drawing from the superfan concept at sporting events. This week, I’m going to discuss how to harness the passion of the superfan and convert them into an ambassador for your brand. Read more »
It seem that many of us are so focused on our own presences in social networks that there is little talk about what we expect from our friends, fans and followers. My own company has been hyper-focused, however, on our clients’ FFFs, particularly “fans” on Facebook. Read more »
You might have noticed that your number of Twitter followers has dropped to zero today. Twitter is currently undergoing maintenance to fix a bug, and as part of that process follower/following counts have temporarily been reset to zero. This isn’t the first time this has happened. Read more »
A recent development in advertising has really rubbed me the wrong way. I know it was supposed to be a helpful thing, but I felt annoyed at the company, and I think social media could have been used to achieve better results. Read more »
Do you speak “social?” There is a lot of writing out there about the effects of social media on business, marketing, branding and customer services. But what about how social media communications is impacting our written communications, or even our oral communications? Read more »
Who said that the advertising models of print and yesteryear would be sustainable online? Everyone just hoped they’d translate, because porting old models onto new platforms didn’t require much innovation or effort. Read more »
I was recently invited to participate in a social media campaign for the independent film “The Girl with the Dragon Tattoo.” I thought the campaign, the Dragon Tattoo Blog Hunt, was interesting, so interviewed the film’s social media campaign director, Julie Roads. Read more »
Last March, I wrote a piece about the 10 apps a web worker can’t do without. A year later, and the app landscape has shifted significantly, so here’s an updated list of what I consider to be the best solutions for our critical tasks in 2010. Read more »
I put together the following “Twitter Cheat Sheet” for a client, and thought it might be also helpful for others who are still struggling with how to get started with Twitter. It provides some gentle guidelines that should help to keep emerging best practices in mind. Read more »
This week, I want to discuss why people become fans of Facebook Pages in the first place. I’ll follow that with some thoughts on what doesn’t really work on Pages. After that, I’ll list some things that I believe do work. Read more »
At SXSW, I asked several attendees for their web working advice as well as their favorite web app so far this year — a new one, an old favorite, whatever they were using at the moment. Read more »
ScheduleOnce integrates with your Google Calendar to create a more seamless way to discover availabilities and block out time for the actual meeting. It now also has a Google Calendar gadget that gives you a view of pending and scheduled meetings. Read more »
In the “old” days, if something wasn’t going well for us, we’d share our difficulties with our friends and family. Today, with the advent of blogs, Facebook, Twitter and other social tools, we can broadcast our lives to the world. And the world talks back. Read more »
At SXSW, I asked several attendees for their web working advice as well as their favorite web app so far this year — not necessarily a new one, but one that they find themselves using all the time. Read more »
At SXSW, I asked several attendees for their web working advice as well as their favorite web app so far this year — not necessarily a new one, but one that they find themselves using all the time. Read more »
I’ve been asking folks at SXSW for their web working advice as well as their favorite web app so far this year — not necessarily a new one, but one that they find themselves using all the time. Read more »
I’ve been asking folks at SXSW for their web working advice as well as their favorite web app so far this year — not necessarily a new one, but one that they find themselves using all the time. Here’s my video interview with Shama Hyder Kabani. Read more »
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