It’s no secret that the iPhone App Store is a walled garden. Mobile platform developers like Apple have several ways to control what can run on their devices: Prohibit plug-ins like Flash, cripple the Java they run, or simply limit the installation process. But HTML 5, the next big standard for the web, will dramatically reduce this control by creating a new generation of web sites that look and feel like they’re iPhone apps.
Limiting what can run on a phone requires some degree of collusion among the device maker (Nokia, HTC), the phone operator (T-Mobile, Canada’s Rogers), and the application store itself. Many other mobile device makers have policies that are similar to, though less obvious than, Apple’s: Android doesn’t support Flash (but it’s coming), for example, and has a special application for YouTube videos; and some carriers block Skype, location functions and streaming TV. The problem becomes much more noticeable when one company, like Apple, is both a platform and a service provider and co-develops features (like Visual Voicemail) with a single carrier.
HTML 5 is poised to change this. It’s rich enough to do all kinds of things within a browser that once required dedicated applications or plug-ins. Continue »


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