My Network, My Way!

Om Malik, Tuesday, December 30, 2003 at 7:12 PM PT Comments (19)

In the world of journalism, you as a reporter/writer are valued for three basic skills: ability to ferret out news and trends, ability to write, and last but not the least, for building up your rolodex. Fatter the rolodex, the better a reporter you are, and that explains why The New York Times‘ Tom Friedman is so successful. Your rolodex would (and should) include more names than just Rob Enderle. Rolodex, infact is the key here. It makes you privy to news before your rivals, it is one true differentiator between a good and a great reporter. By now you must be wondering, what’s the point of this rambling?

The point is this whole trend of social networking. Whether it is Tribe.net, Friendster, or LinkedIn, they are banking on one little aspect - we would share our rolodex, and build up a network of our own, and of course somehow more links would be formed. It is a very noble thought. What’s in it for the companies? Money - big money. Kleiner Perkins, Benchmark, Accel Partners would not fund these people if there wasn’t any money to be made. They can tailor the ad campaigns, become a Match.com or a highly linked up “eBay.” (Upside of the social networking trend is that there is a new malady called, the social spam, which no junk filter catches, and as a result it is consuming bandwidth by gobs!)

The question I have is: why the F**K should I share my network of contacts with these commercial entities. They are like BlogSpot that does nothing for my brand equity and in many ways chews me out after making the network connections. Thus what I want is a “MoveableType” of social networking. Blogs took off because it was about one person - me. My social networks should be of my making for me. Lets figure out a way to cut out the middlemen.

A special application, which allows me to set up my own private Tribe.net. As these “private” tribes grow, I want the ability to exchange link-ups between “tribes” of my choosing through a format which is similar to say RSS or the XML-RPC. (Smart engineers can figure this out!) This application should be easily downloadable, and easy to install. The developer can charge for it - I would easily fork over $50 - will maintain the sanctity of my network, will insure the purity of the contacts, and if I have something to sell, share or offer, I should profit from it, not some Sand Hill Road maharajah or some dot-commer who is getting a second chance.

And in case you end up developing such an app, a tip of the hat would be nice. And listen to Frank Sinatra’s My Way, when you are developing this app. (Go on cuss me if you like - that’s why the comments section is there for. It would be great to find a person or two who actually agrees with me.)

Recommended reading: Social Software ideas

Rating: 65% Thumbs Up Thumbs Down

18 trackbacks so far

December 30th, 2003
7:12 PM PT

a plea for decentralized social software

(link) .

December 30th, 2003
7:12 PM PT

Soziale Netzwerke - aber bitte privat

Soziale Netzwerke wie LinkedIn, Friendster, Tribes.net und auch OpenBC sind momentan der letzte Schrei. Ich bin in einigen registriert, habe…

December 30th, 2003
7:12 PM PT
KnowProSE said:

Social Networking Buzz.

There’s some interesting thoughts coming out about Social Networking today: Social software ideas :: The Daily Journey :: JayAllen.org and Om Malik’s Broadband Blog: My Network, My Way! So I’ll toss in my two cents - which is really something…

December 30th, 2003
7:12 PM PT

Private tribes wanted

Om Malik’s Broadband Blog: My Network, My Way! The question I have is: why the F**K should I share my network of contacts with these commercial entities. They are like BlogSpot that does nothing for my brand equity and in…

December 30th, 2003
7:12 PM PT
December 30th, 2003
7:12 PM PT

Om Malik on Social Networks

In My Network, My Way!, Om Malik points out the hidden agenda of the companies offering you a way to create and interact with a network of friends. (Hint: they want your rolodex!) Malik also offers a solution: “a ‘MoveableType’

December 30th, 2003
7:12 PM PT
Many-to-Many said:

Om Malik on commercial social networking tools

OM goes off on commercial social networking ventures: The question I have is: why the F**K should I share my network of contacts with these commercial entities. They are like BlogSpot that does nothing for my brand equity and in…

December 30th, 2003
7:12 PM PT

Dump Christmas Junk

LiveDeal.com Get rid of all those Christmas presents you don’t want!I Robot Now a movie within a commercialClean Sweep…

December 30th, 2003
7:12 PM PT

are social networks a viable business proposition?

Om Malik on Social Nets The point is this whole trend of social networking. Whether it is Tribe.net, Friendster, or…

December 30th, 2003
7:12 PM PT
Many-to-Many said:

Does social software matter?

There’s some back-and-forth at StartUpSkills.com on whether social software will amount to much. Jeremy Zawodny says: “Start thinking about how adding a social networking component to existing systems could improve them.” StartUpSkill…

December 30th, 2003
7:12 PM PT

Social software ideas

Matt Haughey looks forward into the future of social software and shows plainly that we have a long way to…

December 30th, 2003
7:12 PM PT
Headshift said:

What’s in store for ‘04?

2003 was good for us - hope for you too - here’s a roundup of what various people think may happen in 2004, plus our own views on where we are going

December 30th, 2003
7:12 PM PT

social networking roundup

I’m going in for another interview at Friendster today. Mostly coincidentally, I also ran across a whole slew of reading and commentary about social networking. Appropriately, all these people’s blogs interlink.

December 30th, 2003
7:12 PM PT

My Network, My Way!

Here is a very lucid piece about the whole Social Networking thing. One of the things I like about my blog is that its mine, and its based on my needs, providing my intellectual memory for my window on the…

December 30th, 2003
7:12 PM PT

Privacy and Social Networks

A week ago, Om Malik wroteOm Malik’s Broadband Blog: My Network, My Way! One of Om’s absolute key points was this - The question I have is: why the F**K should I share my network of contacts with these commercial…

December 30th, 2003
7:12 PM PT

Interview mit Stefan Smalla (Friendity)

Zum Start von “Friendity”, einem Freundesnetzwerk › la Friendster.com in Deutschland ein Interview mit dem Gr½nder Stefan Smalla.

December 30th, 2003
7:12 PM PT
Marc's Voice said:

FOAF is the way to go

See my response (rebutt) below…

December 30th, 2003
7:12 PM PT
Marc's Voice said:

social networking as a web service

These folks totally groks it…..

1 comment so far

December 30th, 2003
7:12 PM PT
Craig Listvin said:

They key point about Om’s article is privacy and security. I signed up for Linked-In, but will not use it because I don’t feel like my network will be kept private and secure. I’ve worked so hard to create it - all it takes is one spamming or botched up intro to really do some damage.

My friend started ContactSpan in this space. Although I have the same concerns, at least these guys do not reveal identity of people in your network. You can only ‘browse’ other people relationships by company or title but no more.

Overall, the concept of social networking is great. I’ve used it twice to get someone else a job and also for an intro into a VP of biz dev.

Leave a Comment

Get the comments RSS feed, instant notification of new comments

Most Comments

Sequoia Rings the Alarm Bell: Silicon Valley Is in Trouble
Om Malik, October 8, 147 comments
We Have Completed $4.5 Million in New Funding
Om Malik, October 6, 96 comments
Inside Details of Sequoia Capital’s Doomsday Meeting With its Companies
Om Malik, October 9, 48 comments
Wholesale Internet Bandwidth Prices Keep Falling
Om Malik, October 7, 20 comments
Obama Campaigning on Xbox 360?
Wagner James Au, October 10, 7 comments

Highest Rated

Inside Details of Sequoia Capital’s Doomsday Meeting With its Companies
Om Malik, October 9, 74%
Why Digg Should Buy StumbleUpon
Om Malik, October 7, 200%
Venture Firms Pull Back, But Not for Long
Stacey Higginbotham, October 9, 70%
Lijit Launches Publisher Ad Network
Om Malik, October 7, 58%
Broadband Bill Needs Signature and Funding
Stacey Higginbotham, October 7, 67%
Close
E-mail It