Comments on: The Greening of Apple: Is It Important To You?

By: Charles W. Moore

Charles W. Moore — Fri, 30 Oct 2009 22:21:57 +0000

Hi Skip Intro;

I think it’s already here.

See:

http://www.realclimate.org/

and

http://www.ted.com/talks/james_balog_time_lapse_proof_of_extreme_ice_loss.html

Charles

By: EcoMeme: Apple iMac and Macbook - Green or Greenwash? | EcoSalon

EcoMeme: Apple iMac and Macbook - Green or Greenwash? | EcoSalon — Fri, 30 Oct 2009 14:01:23 +0000

[...] “Every new Mac is claimed to meet the strict low-power requirements of the Energy Star specification….[But] how much does ‘green computing’ matter to consumers…and [does] corporate marketing of ‘green’ IT devices amount to more image-spinning than substance?” – @TheAppleBlog.com opinion editorial [...]

By: pk de cville

pk de cville — Fri, 30 Oct 2009 13:20:54 +0000

Charles,

How can you quote Rob Enderle on anything involving Apple?

He’s bought and paid for by the highest bidder (MSFT). see below:

http://www.techflash.com/seattle/2008/11/Enderle_Microsoft_Ballmer_conflicting_reality34812539.html

http://blogs.computerworld.com/analyst_rob_enderle_rebels_against_his_master_microsoft

By: Skip Intro

Skip Intro — Fri, 30 Oct 2009 05:50:37 +0000

Obviously, Charles, it makes less difference to the average *American* customer, if the comments here can be viewed as a small sample. It’s indicative of how much more needs to be done to undo the decades of brainwashing of the self-centred world-view that US consumers have of themselves. The big worry is that negative climate change will be a reality before those here wake up to the need to do something about it.

By: Charles W. Moore

Charles W. Moore — Thu, 29 Oct 2009 23:29:32 +0000

Hi Henk Duivendrecht;

I regret that you thought I sounded cynical. I’ve been an active environmentalist since the ’70s, and I don’t doubt that man-made global warming/climate change is real and a serious threat to human well-being.

I think that Apple making substantive efforts to use less toxic materials in their products and make them more recyclable is commendable.

My question was whether it makes much difference to the average Apple customer.

Charles Moore

By: Scott Thomas

Scott Thomas — Thu, 29 Oct 2009 20:44:54 +0000

Okay; NOW I’m running (screaming) from all the brain-washed of the world…

By: cc

cc — Thu, 29 Oct 2009 20:30:56 +0000

“But I just don’t care.”

We will all be waving at you as you stand on the roof of your home watching the ocean rearrange your house.

By: Daniel

Daniel — Thu, 29 Oct 2009 20:22:39 +0000

I don’t think apple cares about if you like it to be greener or not! It’s about time they do something for the enviroment! ’cause you guys aint doin’ nothing! So that’s why apple creates a brand new enviromentally friendly iMac

By: Bikalpa Paudel

Bikalpa Paudel — Thu, 29 Oct 2009 15:47:48 +0000

I know about all the crazy climate change thing. But I just don’t care. Naturally; I find it hard to believe that any of that has to be used as a marketing feature. I’m skeptical. I wouldn’t look for the “green” aspect of a computer I buy; as long as it’s energy consumption is not that high. I believe that any notebook I buy today would have a fairly less electricity consumption and be green enough.

By: pk de cville

pk de cville — Thu, 29 Oct 2009 15:00:29 +0000

http://www.google.com/search?client=safari&rls=en&q=enderle+microsoft+shill&ie=UTF-8&oe=UTF-8

“Some critics, such as MacNewsWorld’s Rob Enderle accuse Apple of doing the “barest minimum necessary” to justify its “green” claims…”

I guess you haven’t heard that Enderle is an email documented Microsoft paid shill. I’ve googled “enderle microsoft shill” above to help you with your reseacrh.

But he does make for a good link bait opening to this article, doesn’t he?

By: Henk Duivendrecht

Henk Duivendrecht — Thu, 29 Oct 2009 13:04:26 +0000

I’m appalled by the cynicism of both this article and many of the comments. Of course it’s important that big companies like Apple make their mass consumption products less toxic and more sustainable. Even if they do that just because of marketing (which means that the public wants green products) doesn’t make it an evil ploy.

It’s true that almost every company just slaps some “Green” sticker on their product hoping it will sell more and this may have sparked some of the cynicism of this article, but when a company actually uses less toxic materials, less shipping materials, and whatnot, I really fail to understand why you would criticize that.

By: chmueller

chmueller — Thu, 29 Oct 2009 07:52:02 +0000

I think it IS good that Apple puts effort into that stuff. Every company should. But I would buy Apple products anyway, even if they were “toxic time-bombs”.

Since I (and most others) do not intend to ever throw away any of my ipod, imac, etc. those are “greener” than products of other companies anyway.

But it is good for the company if Greenpeace does not keep picking on them for being “not green enough”. That was really annoying (and nothing more).

And, yes, I am positive that there IS a climate change. There’s no need for a qualification to see that. I remember when I was little we had lots of snow (meters high) and it was very cold in winter and very hot in summer. Now, all seasons are literally the same. No snow, no heat. The birds are mostly gone, too.

Apple will NOT be able to stop this. Their market-share is just not big enough. But it is nice that they try.

By: curt

curt — Thu, 29 Oct 2009 05:23:55 +0000

I’ve had the opportunity to work with climate scientists. Those that I know are genuinely on a mission to seek the truth. No determination either way about climate change is going to make a difference in how they get paid (except for those funded by the fossil fuel industries). To make accusations of a hoax and to call people sounding the climate change alarm intellectually lazy is a huge insult. Climate change itself has no political affiliation or profit motive. It’s just happening. It’s accelerating at a rate never seen before. I care about the consequences, and yes that leads me to vote with my dollars for those products that can help reduce my impact.

By: Simon

Simon — Thu, 29 Oct 2009 04:50:50 +0000

I terrifies me that people still post ignorant comments with regard to climate change. Unless you have the qualifications to back up what you are saying then I believe we should listen to the scientists and engineers, they are the same people who are unraveling the complexities of the physical world and producing laptops, TVs, space shuttles and any other modern achievement. It is not one individuals contribution that is the problem, it is that contribution multiplied by 6 billion. That is 6000000000 people. Any small contribution multiplied by that number is big. Apple, Dell and HP are all making steps in the right direction, it is companies like that (who yes probably are doing it as a marketing money making ploy) who are listening to the general consumer base who will ultimately lead the way to a cleaner planet.

Lets face it, even if it is all a “hoax” it can’t be bad thing to reduce our effect on the planet….and high speed internet is considered an essential? Really, where did they do this survey? Last I checked most in the UK didn’t thing the internet full stop was an essential, just a benefit if you could afford it in your home. If not there is the library or community center.

By: Ed Wood

Ed Wood — Thu, 29 Oct 2009 02:30:55 +0000

these “environmental Nazis” who who perpetuate the climate change ‘HOAX’ include over 90 per cent of the world’s climate scientists. Just because the oil, coal ,power suppliers say it’s a hoax don’.t make it so. You buy fire insurance even tho you don’ expect a fire—-or did you resist falling for that hoax too?

By: cc

cc — Thu, 29 Oct 2009 00:30:31 +0000

“but I refuse to believe that all of this is somehow having an impact on the environment”

I’m sure shareholders feel different. As you stated goes triple for stock buyers…”I buy what is be$t for me”