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	<title>GigaOM &#187; Apple</title>
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		<title>GigaOM &#187; Apple</title>
		<link>http://gigaom.com</link>
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		<title>Why does Apple care so much about SIM cards anyway?</title>
		<link>http://gigaom.com/apple/why-does-apple-care-so-much-about-sim-cards-anyway/</link>
		<comments>http://gigaom.com/apple/why-does-apple-care-so-much-about-sim-cards-anyway/#comments</comments>
		<pubDate>Tue, 27 Mar 2012 17:35:17 +0000</pubDate>
		<dc:creator>Erica Ogg</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Nano-SIM]]></category>
		<category><![CDATA[wireless]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=504253</guid>
		<description><![CDATA[Apple loves controlling the entire experience of its products, and for the iPhone and iPad, the biggest uncontrollable element is a customer's wireless carrier. Having a say in the SIM card, in theory, pushes Apple closer to the goal of controlling every aspect of its devices.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=504253&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<div id="attachment_504323" class="wp-caption aligncenter" style="width: 518px"><a href="http://gigaom2.files.wordpress.com/2012/03/screen-shot-2012-03-27-at-10-30-16-am.png"><img  title="Nano-SIM" src="http://gigaom2.files.wordpress.com/2012/03/screen-shot-2012-03-27-at-10-30-16-am.png?w=604" alt=""   class="size-full wp-image-504323" /></a><p class="wp-caption-text">Comparison of SIM card sizes by Giesecke &amp; Devrient</p></div>
<p>Apple has reportedly offered <a href="http://gigaom.com/apple/apple-wants-smaller-sim-cards-precursor-to-embedding/">its design for itsy bitsy SIM cards</a> &#8212; known officially as nano-SIM &#8212; to other mobile device makers that are part of the ETSI (European Telecommunications Standards Institute) <a href="http://www.fosspatents.com/2012/03/apple-offers-royalty-free-license-to.html">without asking them to pay for it</a>. There&#8217;s probably more to it than a sudden spirit of generosity. Apple loves to control the entire experience of its products, and when it comes to the iPhone and now iPad, the biggest uncontrollable element is a customer&#8217;s wireless carrier. And having a say in the SIM card, in theory, pushes Apple closer to the long-term goal of controlling every aspect of its mobile devices.</p>
<p>This has bubbled up in the news because of an impending hearing to decide between Apple&#8217;s proposal for the design of nano-SIM cards and those of Nokia, Motorola and RIM before the European telecom standards organization later this week, as the <a href="http://www.ft.com/cms/s/17fe4620-729c-11e1-9be9-00144feab49a,Authorised=false.html?_i_location=http%3A%2F%2Fwww.ft.com%2Fcms%2Fs%2F0%2F17fe4620-729c-11e1-9be9-00144feab49a.html&amp;_i_referer=http%3A%2F%2Fwww.theverge.com%2F2012%2F3%2F20%2F2888525%2Fapple-motorola-nokia-rim-nano-sim-etsi#axzz1phUwGJ00">Financial Times reported last week</a>.</p>
<p>Why does Apple care about SIM card design at all? Its interest in smaller SIM cards is certainly related to design and usability &#8212; a SIM card that&#8217;s 60 percent smaller than the current micro-SIM can mean a smaller, slimmer smartphone. And in a power-hungry device like an iPad, the space leftover from a smaller SIM could go to larger batteries or other components.</p>
<p>But there&#8217;s more in it for Apple. If it&#8217;s able to control the SIM card in phones, it holds more sway over the subscriber. My colleague Stacey Higginbotham has covered this extensively, and was <a href="http://gigaom.com/2010/10/27/is-apple-about-to-cut-out-the-carriers/">first with evidence</a> that Apple is aiming to cut out the carriers eventually with even tinier embeddable SIM cards made by Gemalto. If they succeed in embedding these cards, iPhone or iPad buyers could buy the device direct from Apple and simultaneously choose the carrier they want to use, and Apple could activate service right at the point of purchase. It also means easier roaming on other networks.</p>
<p>Yes, carriers would have to allow Apple devices to operate on their networks, so Apple has to have support from some of them to pull this off. And that doesn&#8217;t seem to be happening in the immediate future.</p>
<p>Nano-SIM cards aren&#8217;t the same thing as tiny, embeddable SIM cards. The line from a situation where every major personal cellular device uses the same small SIM card to Apple gaining control of the carrier relationships with its own customers isn&#8217;t direct. But you can see how such a strategy to control what SIM cards are used could consolidate power and pull within the industry in favor of Apple. That could come in handy eventually.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=504253+why-does-apple-care-so-much-about-sim-cards-anyway&utm_content=ericaogg">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2009/04/2008-us-wireless-data-market-fourth-quarter-and-year-end/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=504253+why-does-apple-care-so-much-about-sim-cards-anyway&utm_content=ericaogg">U.S. Wireless Data Market: Q4 and Year-End&nbsp;2008</a></li><li><a href="http://pro.gigaom.com/2012/02/forecasting-the-tablet-market-over-366-million-units-by-2016/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=504253+why-does-apple-care-so-much-about-sim-cards-anyway&utm_content=ericaogg">Tablet market to hit over 377 million units by&nbsp;2016</a></li><li><a href="http://pro.gigaom.com/2011/08/what-the-google-motorola-deal-means-for-android-microsoft-and-the-mobile-industry/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=504253+why-does-apple-care-so-much-about-sim-cards-anyway&utm_content=ericaogg">What the Google-Motorola deal means for Android, Microsoft and the mobile&nbsp;industry</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=504253&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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		<slash:comments>19</slash:comments>
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		<title>Apple raises antitrust specter in Samsung patent hearing</title>
		<link>http://gigaom.com/apple/apple-raises-antitrust-specter-in-samsung-patent-hearing/</link>
		<comments>http://gigaom.com/apple/apple-raises-antitrust-specter-in-samsung-patent-hearing/#comments</comments>
		<pubDate>Mon, 26 Sep 2011 15:12:36 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
				<category><![CDATA[@CNN]]></category>
		<category><![CDATA[3G]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[frand]]></category>
		<category><![CDATA[injunction]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Patent Law]]></category>
		<category><![CDATA[patent litigation]]></category>
		<category><![CDATA[patents]]></category>
		<category><![CDATA[Samsung]]></category>
		<category><![CDATA[wireless]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=411272</guid>
		<description><![CDATA[A hearing Monday saw Samsung argue that it has the right to pursue an injunction of Apple products in the Netherlands, while Apple claims that Samsung is overstepping its boundaries regarding its mobile wireless patents in an attempt to derail the launch of upcoming products.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=411272&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="apple-samsung" src="http://gigaom2.files.wordpress.com/2011/04/apple-samsung.jpg?w=300&h=200" alt="" width="300" height="200" class="alignright size-medium wp-image-335172" />Apple and Samsung&#8217;s lawyers faced off Monday in a Dutch court hearing arising from <a href="http://gigaom.com/apple/samsung-seeks-dutch-ban-on-apple-smartphone-and-tablets/">Samsung&#8217;s recent suit against the iPhone maker</a> over wireless patents. The two traded jabs in a heated debate about whether or not Samsung has the right to pursue an injunction of Apple products at this stage, or whether Samsung is overstepping its bounds by not allowing Apple to come to fair, reasonable and non-discriminatory (FRAND) licensing terms for Samsung&#8217;s essential mobile wireless patents. Part of Apple&#8217;s argument against the validity of Samsung&#8217;s complaint involve accusations that it could be guilty of anticompetitive behavior.</p>
<p>Under European patent regulations, because the 3G and wireless patents Samsung is claiming Apple has infringed upon are considered essential, Samsung must give competitors a chance to come up with licensing terms that satisfy the FRAND requirements. Samsung can only pursue legal action against infringing parties only if it absolutely can&#8217;t reach an agreement with the other party.</p>
<p>Samsung&#8217;s suit, filed last week, was premature, according to Apple&#8217;s lawyers. Dutch publication Webwereld editor <a href="https://twitter.com/#!/andreasudo">Andreas Udo de Haes live-tweeted</a> the events from the Netherlands courtroom as they unfolded, where Apple reportedly claimed to &#8220;basically have an agreement&#8221; with Samsung regarding licensing for the <a href="http://arstechnica.com/apple/news/2011/09/samsung-lawsuits-against-apple-over-3g-patents-could-backfire.ars?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=rss">four patents in question</a>, &#8220;according to French law,&#8221; with the only outstanding issue being price. Apple claims Samsung is asking for an unreasonable percentage of device profits in exchange for the tech licenses.</p>
<p>Apple claimed there was no urgency in this case, and Samsung is only pushing for an injunction against any iPhones and 3G-capable iPads in order to derail the upcoming launch of the next iPhone. The iPhone maker even brought up the idea that Samsung&#8217;s actions in pursuing suits related to these patents in the face of any FRAND negotiations that are ongoing could amount to an antitrust issue. FOSS Patents&#8217; <a href="https://twitter.com/#!/FOSSpatents/status/118318224302555137">Florian Mueller chimed in</a> to wonder whether or not those accusations could presage an antitrust complaint from Apple with the European commission at a later date.</p>
<p>Samsung claimed Apple&#8217;s portrayal of its patents was false, and downplayed their importance. The Korean company also claims Apple has undermined the validity of any FRAND negotiations by breaking non-disclosure rules regarding the process. Samsung further addressed claims made by Apple that it is playing patent ambush by arguing that Apple had full knowledge of the existence of Samsung&#8217;s patents when it brought its products to market and wilfully ignored them. Apple says the chips in its products are supplied by companies that have already paid royalties themselves, so licensees are covered.</p>
<p>We should hear more in the next day as the hearing continues. The court will issue a ruling about whether or not Samsung&#8217;s cases against Apple will be allowed to continue on Oct. 14.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=411272+apple-raises-antitrust-specter-in-samsung-patent-hearing&utm_content=etherin">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2012/02/forecasting-the-tablet-market-over-366-million-units-by-2016/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=411272+apple-raises-antitrust-specter-in-samsung-patent-hearing&utm_content=etherin">Tablet market to hit over 377 million units by&nbsp;2016</a></li><li><a href="http://pro.gigaom.com/2011/07/mobile-q2-smartphone-growth-surges-ipads-rule-continues/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=411272+apple-raises-antitrust-specter-in-samsung-patent-hearing&utm_content=etherin">Mobile Q2: Smartphone growth surges; iPad&#8217;s rule&nbsp;continues</a></li><li><a href="http://pro.gigaom.com/2012/04/is-android-broken-and-if-so-will-google-fix-it/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=411272+apple-raises-antitrust-specter-in-samsung-patent-hearing&utm_content=etherin">Is Android broken and if so, will Google fix&nbsp;it?</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=411272&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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		<slash:comments>2</slash:comments>
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		<title>China Mobile and Apple talk 4G</title>
		<link>http://gigaom.com/apple/china-mobile-and-apple-talk-4g/</link>
		<comments>http://gigaom.com/apple/china-mobile-and-apple-talk-4g/#comments</comments>
		<pubDate>Fri, 16 Sep 2011 15:05:18 +0000</pubDate>
		<dc:creator>Erica Ogg</dc:creator>
				<category><![CDATA[@CNN]]></category>
		<category><![CDATA[4G]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Apple China Mobile]]></category>
		<category><![CDATA[AT&T]]></category>
		<category><![CDATA[China Mobile]]></category>
		<category><![CDATA[Clearwire]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[LTE]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[smartphones]]></category>
		<category><![CDATA[Sprint]]></category>
		<category><![CDATA[TD-LTE]]></category>
		<category><![CDATA[Verizon]]></category>
		<category><![CDATA[wireless]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=406737</guid>
		<description><![CDATA[The Chairman of China Mobile says he's been talking with Apple about offering the iPhone and about 4G LTE technology. China Mobile is not yet a carrier of the iPhone, but a deal could potentially be in the offing, considering Apple's recent laser focus on China.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=406737&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://gigaom2.files.wordpress.com/2011/07/apple-logo-e1311270859464.jpg"><img title="Apple logo" src="http://gigaom2.files.wordpress.com/2011/07/apple-logo-e1311270859464.jpg?w=604" alt="Apple"   class="alignright size-full wp-image-379916"></a>The chairman of China Mobile says he’s been talking with Apple about offering the iPhone and about 4G LTE technology. China Mobile is not yet a carrier of the iPhone, but it’s clear the two sides are talking and a deal could potentially be in the offing, considering Apple’s recent laser focus on China.</p>
<p>There is still no deal for the carrier to offer the iPhone, Wang Jianzhou told <a href="http://online.wsj.com/article/BT-CO-20110915-717964.html">the <em>Wall Street Journal</em></a>. But the two are talking about 4G.</p>
<p><a href="http://mobile.bloomberg.com/news/2011-09-15/china-mobile-apple-aim-for-close-collaboration-wang-says.html">Bloomberg</a> reports:</p>
<blockquote><p>“China Mobile and Apple hope to find a solution for close collaboration” on the TD-LTE network and compatible products, Wang said in an interview in Dalian today. “We discussed this issue with Apple. We hope Apple will produce a new iPhone with TD-LTE. We have already got a positive answer from Apple.”</p></blockquote>
<p>To be clear, <a href="http://pro.gigaom.com/2010/06/for-operators-who-bet-on-wimax-theres-an-lte-plan-b/?utm_source=apple&amp;utm_medium=editorial&amp;utm_content=ericaogg&amp;utm_campaign=intext&amp;utm_term=406737+china-mobile-and-apple-talk-4g">TD-LTE is not the same LTE</a> (subscription required) that AT&amp;T and Verizon are deploying here in the U.S. The technology is slightly different, and it will require a device maker to put a separate radio inside the phone to work on the TD-LTE network deployed by China Mobile and a few other carriers, <a href="http://gigaom.com/broadband/clearwire-lte/">including Clearwire</a> in the U.S. If Sprint were to go along with Clearwire’s TD-LTE plans, then the deal with China Mobile might lead to a 4G iPhone for Sprint too.</p>
<p>China Mobile wants the iPhone to add more subscribers and keep pace with competitor China Unicom, which does offer Apple’s smartphone.</p>
<p>Apple has been focusing its efforts on the Chinese market — with success so far. In its most recent quarter, Apple said it <a href="http://gigaom.com/apple/apple-passes-lenovo-in-chinese-sales-revenue/">racked up more sales in the country</a> than hometown favorite Lenovo had during the same time period.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=406737+china-mobile-and-apple-talk-4g&utm_content=ericaogg">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2010/06/for-operators-who-bet-on-wimax-theres-an-lte-plan-b/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=406737+china-mobile-and-apple-talk-4g&utm_content=ericaogg">For Operators Who Bet on WiMAX, There&#8217;s an LTE Plan&nbsp;B</a></li><li><a href="http://pro.gigaom.com/2009/04/2008-us-wireless-data-market-fourth-quarter-and-year-end/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=406737+china-mobile-and-apple-talk-4g&utm_content=ericaogg">U.S. Wireless Data Market: Q4 and Year-End&nbsp;2008</a></li><li><a href="?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=406737+china-mobile-and-apple-talk-4g&utm_content=ericaogg"></a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=406737&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>Get more space for your private cloud with new 3TB Time Capsule</title>
		<link>http://gigaom.com/apple/get-more-space-for-your-private-cloud-with-new-3tb-time-capsule/</link>
		<comments>http://gigaom.com/apple/get-more-space-for-your-private-cloud-with-new-3tb-time-capsule/#comments</comments>
		<pubDate>Tue, 21 Jun 2011 13:55:47 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
				<category><![CDATA[airport]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[icloud]]></category>
		<category><![CDATA[Router]]></category>
		<category><![CDATA[storage]]></category>
		<category><![CDATA[time capsule]]></category>
		<category><![CDATA[wi-fi]]></category>
		<category><![CDATA[wireless]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=365111</guid>
		<description><![CDATA[Apple unveiled new Time Capsule wireless router / hard drive combo options today, including a 3 TB version that ups the maximum storage available for the device. It's a sign that despite its move to the cloud, Apple still respects the average Mac users' local storage needs.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=365111&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a title="Final Cut Pro X now available in the Mac App Store for $300" href="http://gigaom.com/apple/final-cut-pro-x-now-available-in-the-mac-app-store-for-300/"><img  title="time-capsule-feature" src="http://gigaom2.files.wordpress.com/2011/06/time-capsule-feature.jpg?w=300&h=200" alt="" width="300" height="200" class="alignright size-medium wp-image-365130" />Apple unveiled Final Cut Pro X</a>  Tuesday morning, but it also took the lid off of a new <a href="http://www.apple.com/timecapsule/">Time Capsule model</a> (via <a href="http://www.macrumors.com/2011/06/21/apple-quietly-updates-time-capsule-2tb-and-3tb-models/">MacRumors</a>). Apple&#8217;s combo wireless router / backup hard drive now comes in 2 TB and 3 TB flavors, instead of the 1 TB and 2 TB varieties that were on offer until Tuesday morning. Like its predecessor, the new Time Capsule offers support for 802.11a/b/g/n wireless, as well as 2.4 GHz and 5 GHz simultaneous dual-band networking.</p>
<p>The new  2 TB Time Capsule will now retail for $299, and the new 3 TB option will take its place in the $499 range. Since the <a href="http://www.macworld.com/article/132627/2008/03/timecapsule.html">Time Capsule&#8217;s introduction in 2008</a>, Apple has offered a lower-tier offering with less storage for $299, and one with more space for $499.</p>
<p>While Apple may be focusing on the cloud with its recent product announcements, its nice to see that it&#8217;s still thinking about those who prefer a more local networked storage option. Bandwidth limits may preclude some users from ever being able to fully embrace a cloud storage and streaming computing model, but local streaming is a good alternative for those who still want to feel untethered.</p>
<p>Apple has been rumored to be working on updates to its line of wireless devices since low stock of AirPort devices was reported earlier this month. Just this week, the <a href="http://news.cnet.com/8301-13506_3-20072866-17/fcc-outs-new-apple-airport-extreme/">FCC posted a test report describing new Apple wireless hardware</a>, which was likely describing the new Time Capsules unveiled today.</p>
<p>It&#8217;s not yet clear whether the Time Capsule update brings new features beyond expanded storage options, or whether Apple other AirPort devices will also receive updates. We&#8217;ll keep you informed as developments arise.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=365111+get-more-space-for-your-private-cloud-with-new-3tb-time-capsule&utm_content=etherin">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/05/the-case-for-increased-ma-in-2011-actions-and-outlooks/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=365111+get-more-space-for-your-private-cloud-with-new-3tb-time-capsule&utm_content=etherin">The Case for Increased M&amp;A in 2011: Actions and&nbsp;Outlooks</a></li><li><a href="http://pro.gigaom.com/2011/05/strategic-implications-of-the-microsoftskype-deal/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=365111+get-more-space-for-your-private-cloud-with-new-3tb-time-capsule&utm_content=etherin">Strategic Implications of the Microsoft/Skype&nbsp;Deal</a></li><li><a href="http://pro.gigaom.com/2011/05/the-structure-50-the-top-50-cloud-innovators/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=365111+get-more-space-for-your-private-cloud-with-new-3tb-time-capsule&utm_content=etherin">The Structure 50: The Top 50 Cloud&nbsp;Innovators</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=365111&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>Does Intel&#8217;s Light Peak Have a Place in Apple&#8217;s Future?</title>
		<link>http://gigaom.com/apple/does-intels-light-peak-have-a-place-in-apples-future/</link>
		<comments>http://gigaom.com/apple/does-intels-light-peak-have-a-place-in-apples-future/#comments</comments>
		<pubDate>Thu, 04 Nov 2010 22:30:58 +0000</pubDate>
		<dc:creator>Liam Cassidy</dc:creator>
				<category><![CDATA[@Not for Syndication]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Intel]]></category>
		<category><![CDATA[light peak]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[USB 3.0]]></category>
		<category><![CDATA[wireless]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=244565</guid>
		<description><![CDATA[In September 2009, Intel demonstrated a new technology, dubbed Light Peak, that many were hailing as USB's successor. Thirteen months later, and CNET predicts that Light Peak will be featured in new Macs in 2011 when it finally arrives. I'm not so sure about that.
<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=244565&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img title="intel-light-peak-laser-on" src="http://gigaom2.files.wordpress.com/2010/11/intel-light-peak-laser-on1.png?w=275" alt="" width="275" height="184" class="alignright size-full wp-image-244932">In September 2009, at the IDF Conference in San Francisco, Intel demonstrated a new technology dubbed <a href="http://techresearch.intel.com/articles/None/1813.htm">Light Peak</a>, a super high-speed optical fiber data transfer system that, overnight, every tech pundit in the industry was predicting would be the successor to USB (I was <a href="http://gigaom.com/apple/intels-light-peak-was-apples-idea/">one of them</a>). Thirteen months later, and <a href="http://news.cnet.com/8301-13924_3-20021658-64.html">CNET</a> reports that Light Peak is due to arrive early next year, and will potentially be featured in new Macs in 2011.</p>
<p><strong>Headed for a Format War?</strong></p>
<p>It won’t be long before pundits are talking about a “format war” between <a href="http://gigaom.com/2009/08/14/everything-you-need-to-know-about-usb-3-0/">USB 3.0</a> and Light Peak. I don’t think there will be a format war, and I certainly don’t believe it’s an issue that will even cross the radar of the average consumer. Rather, I think we’ve reached a point in personal computing where blistering speed and capacious storage have become less important (to most users) than ease-of-use and simplicity.</p>
<p>Take a look at USB 2.0. It’s dominant today for several reasons, but mostly because it’s <em>adequate</em>. Widespread adoption of USB was something of a struggle in the early days, and we can thank Apple for having the courage (and stubborn streak) to “aggressively encourage” customers to adopt it. But Apple seems willing to go in the <em>other</em> direction, too, withholding technologies in favor of something simpler – or more popular.</p>
<p><strong>Simple Trumps Flexible</strong></p>
<p>Consider the ExpressCard. Until last year, it was supported in all MacBook Pros. Today, the only model in production sporting an ExpressCard slot is the high-end 17-inch version. Most people buying that model are atypical consumers, and instead tend to be media professionals or power users, for whom ExpressCard is actually useful. For the vast majority of consumers snapping up MacBooks and iMacs, that slot was an idle curiosity. So Apple opted to replace it with an SD card slot. The technology is slower and less flexible so, from a certain point of view, this represented a step back. But for the average buyer, it was a great leap forward.</p>
<p>A process as seemingly straightforward as connecting a digital camera to a computer becomes an exercise in frustration and anxiety for a surprising many: old cables are piled in tangled heaps from the depths of drawers, USB cables are jammed into Ethernet ports, 54-in-One memory card adapters are manhandled and USB keys wrenched unceremoniously from machines.</p>
<p>The experience of the average, everyday computer user varies wildly from that of the tech-savvy individual, as anyone who’s worked at a technical support hotline can attest.</p>
<p><strong>Whose Definition of “Better?”</strong></p>
<p>In light of this, Apple’s decision to incorporate the SD interface into their best-selling computers makes perfect sense. There are no cables involved. There are no similarly sized ports to confuse or confound the uncertain user. SD cards might not represent the cutting edge of technology, but they are the <em>right</em> technology for <em>most people</em>.</p>
<p>But surely people want better? The definition of “better” isn’t static, though. To some, like me, “better” is all about power consumption, bandwidth, pipes, protocols and things like “API’s” and “Controllers”. My mom’s idea of “better,” on the other hand, means “easier,” and though she might not be able to tell you <em>what</em> would be easier, she can certainly tell you what’s not, and ExpressCard is one of those things.</p>
<p>This is representative of the typical user, and Apple not only knows this, but is dedicated to realizing a computing future in which, if anyone is going to be left wanting, it won’t be my mom.</p>
<p><strong>No Wires, Nor Ports</strong></p>
<p>Light Peak, if it <em>is</em> going to be adopted anywhere, will see use as part of the guts of a machine, providing incredibly wide bandwidth between internal components. You’ll never see a Light Peak port anywhere, if Apple’s vision of the future of computing comes to pass.</p>
<p>You won’t, in fact, see <em>any</em> ports. Already SD cards can wirelessly broadcast data to a waiting computer, and it’s only a matter of time before this technology makes its way into most of our portable devices. Apple is bound to lead the way. Let’s face it; the stage is set. Apple has a plethora of portable devices packed with flash-based storage and radio assemblies. The advent of technologies like <a href="http://gigaom.com/2010/10/25/wi-fi-direct-promises-device-to-device-connectivity/">Wi-Fi Direct</a> make a future without hardware ports even more likely. Wires definitely don’t figure heavily in the streaming future <a href="http://gigaom.com/apple/ios-4-2-beta-indicator-of-a-future-all-cloud-apple/">I alluded to</a> earlier this week.</p>
<p>Finally, don’t forget aesthetics; I imagine Steve Jobs pretty much <em>hates</em> those ugly ports breaking the otherwise flawless, minimal lines of his beautiful MacBooks. As notebook internals get ever smaller, the ports themselves will begin to dictate the minimum thickness of future MacBooks. How long do you think Mr. Jobs will tolerate <em>that </em>barrier to better design?</p>
<p>So as the Light Peak story begins to do the rounds once more, ask yourself what Apple is more likely to do: adopt a new standard for which speed is the primary “benefit,” or aggressively pursue a vision of “better” that geeks might lament, but most embrace? I guess it comes down to this: Between moms and geeks, which is Apple’s biggest market these days?</p>
<p><strong>Related content from GigaOM Pro (sub req’d):</strong></p>
<ul><li><a href="http://pro.gigaom.com/2010/03/who-will-reap-the-rewards-of-the-internets-hardware-upgrade/?utm_source=apple&amp;utm_medium=editorial&amp;utm_content=limalicas&amp;utm_campaign=intext&amp;utm_term=244565+does-intels-light-peak-have-a-place-in-apples-future">Who Will Reap the Rewards of the Internet’s Hardware Upgrade?</a></li>
<li><a href="http://pro.gigaom.com/2010/03/cloud-computing-nasa-case-study/?utm_source=apple&amp;utm_medium=editorial&amp;utm_content=limalicas&amp;utm_campaign=intext&amp;utm_term=244565+does-intels-light-peak-have-a-place-in-apples-future">Cloud Computing Reaches the Final Frontier</a></li>
<li><a href="http://pro.gigaom.com/2010/07/report-the-internet-of-things-anywhere-anytime-anything/?utm_source=apple&amp;utm_medium=editorial&amp;utm_content=limalicas&amp;utm_campaign=intext&amp;utm_term=244565+does-intels-light-peak-have-a-place-in-apples-future">The Internet of Things: What It Is, Why It Matters</a></li>
</ul>
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		<title>What I Want To See In The Next iPhone OS</title>
		<link>http://gigaom.com/apple/what-i-want-to-see-in-the-next-iphone-os/</link>
		<comments>http://gigaom.com/apple/what-i-want-to-see-in-the-next-iphone-os/#comments</comments>
		<pubDate>Wed, 07 Apr 2010 20:00:15 +0000</pubDate>
		<dc:creator>Chris Brandrick</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[iPhone, iPod, iPad]]></category>
		<category><![CDATA[applications]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[multitasking]]></category>
		<category><![CDATA[OSX]]></category>
		<category><![CDATA[Sync]]></category>
		<category><![CDATA[unified inbox]]></category>
		<category><![CDATA[wireless]]></category>

		<guid isPermaLink="false">http://theappleblog.com/?p=43684</guid>
		<description><![CDATA[The last major update to the iPhone's operating system arrived last June, bringing with it many desired features. Highlights from the 3.0 update included the long awaited copy and paste, in addition to features such as spotlight search and voice control. But what can we expect from tomorrow's 4.0 unveiling?<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=174134&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="iPhone 3GS" src="http://gigapple.files.wordpress.com/2010/04/iphone_3gs.png?w=150&h=196" alt="iPhone 3GS" width="150" height="196" class=" alignleft" />With Apple due to reveal the next generation of the iPhone operating system <a href="http://gigaom.com/apple/iphone-os-4-event-announced/">this Thursday</a>, now is as good a time as any to discuss what we can hope to see in the upcoming fourth version of the mobile OS. You&#8217;ve already seen <a href="http://gigaom.com/apple/i-want-my-i-want-my-iphone-os-4/" target="_self">Patrick&#8217;s take</a>, now here&#8217;s mine.</p>
<p>The last major update to the iPhone&#8217;s operating system arrived last June, bringing with it many desired features. Highlights from the 3.0 update included the long awaited copy and paste, in addition to features such as spotlight search and voice control. But what can we expect from tomorrow&#8217;s 4.0 unveiling?</p>
<p><strong>Custom Message Alert Tones</strong></p>
<p>A small request and one that has bugged me ever since I bought my iPhone. I simply want the ability to customize my ringtone for when I receive an SMS. If it can be done for calls, why not for texts? But why stop there? When in a room full of iPhone owning friends, it can often prove annoying to hear the email notification noise every few minutes, let users customize that too. Choice is a beautiful thing.</p>
<p><strong>App Navigation</strong></p>
<p>iPhone users tend to have a lot of applications installed, so it comes as no surprise that these app-addicts want a better way to organize their growing collection of mobile software. Thankfully Apple is aware of the problem and introduced a visual way to organize apps in iTunes 9. However, beyond the occasional iTunes reshuffle, the daily on-device swiping to find that specific app is way past tedious.</p>
<p>Many alternatives have been presented as a solution, including stacking, page overviews, category views, and more. A personal preference would be the introduction of folders. A folder could be presented just like any other application icon, which when pressed dug down into a page of specific apps. For example, a folder containing news applications, with another housing all of a user&#8217;s games. This would not only make it easier to find a specific app, it would also offer more breathing space to those more commonly used.</p>
<p><strong>Improve The Lock Screen</strong></p>
<p>A locked iPhone currently provides very little information at-a-glance. Adding information such as today&#8217;s calendar events, local weather and any missed calls or messages would offer up a much more useful hub for quick scanning. Of course if Apple were to add all this data to the lock screen it could turn off users who prefer the current minimalist version. A simple section in the device&#8217;s settings app could make it easy for users to pick and choose what information is displayed.</p>
<p><strong>Wireless Sync</strong></p>
<p>Picture this: You get home and your iPhone instantly connects to your home networks Wi-Fi, within seconds your iPhone realizes that your MacBook Pro is also connected to the same network. Once a connection is made your device begins to sync all your photos, notes, messages and anything else you choose, straight to your laptop, creating a seamless backup, all of which happens in the background, over the air. Sounds great right? Hope it sounds great to Apple, too.</p>
<p><strong>What do you want to see?</strong></p>
<p>The dream-features detailed above are just a representative selection. Plenty of other requests for the future of the iPhone&#8217;s OS have been suggested, some great, others not so much. I&#8217;d love to hear about your own feature requests in the comments.</p>
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		<slash:comments>39</slash:comments>
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			<media:title type="html">Chris</media:title>
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		<title>Did Apple&#8217;s Latest Keyboard Update Make Things Worse?</title>
		<link>http://gigaom.com/apple/did-apples-latest-keyboard-update-make-things-worse/</link>
		<comments>http://gigaom.com/apple/did-apples-latest-keyboard-update-make-things-worse/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 17:19:35 +0000</pubDate>
		<dc:creator>Liam Cassidy</dc:creator>
				<category><![CDATA[Mac]]></category>
		<category><![CDATA[aluminum]]></category>
		<category><![CDATA[battery]]></category>
		<category><![CDATA[firmware]]></category>
		<category><![CDATA[keyboard]]></category>
		<category><![CDATA[Magic Mouse]]></category>
		<category><![CDATA[update]]></category>
		<category><![CDATA[wireless]]></category>

		<guid isPermaLink="false">http://theappleblog.com/?p=39847</guid>
		<description><![CDATA[Barely a week into the New Year I wrote an article entitled Magic Mouse Drains Keyboard Batteries. The clue is in the title. According to reports on the Apple Support forum, people were discovering that their diminutive Apple wireless keyboards were suddenly chewing through battery life [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=173886&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p class="excerpt">Barely a week into the New Year I wrote an article entitled <a href="http://gigaom.com/apple/magic-mouse-drains-keyboard-batteries/">Magic Mouse Drains Keyboard Batteries</a>. The clue is in the title. According to reports on the Apple Support forum, people were discovering that their diminutive Apple wireless keyboards were suddenly chewing through battery life faster than a first generation iPod in 2010. The Magic Mouse was blamed, and naturally, we wailed and gnashed our teeth.</p>
<p>Well, last night, Apple released version 1.1 of the Aluminum Keyboard Firmware via Software Update. And as a man almost ready to buy Energizer shares (<em>anything</em> to try to win back the cost of paying for high-performance batteries every week) its description sounded <em>very</em> promising.</p>
<blockquote><p>“This firmware update improves battery performance of the 2007 aluminum Apple Wireless Keyboard when used in combination with other bluetooth devices (eg. Magic Mouse, some bluetooth headsets) and addresses an issue with the 2007 aluminum Apple Keyboard and the 2007 aluminum Apple Wireless Keyboard where a key may repeat unexpectedly while typing. The update also addresses other issues.”</p></blockquote>
<div id="attachment_39867" class="wp-caption aligncenter" style="width: 600px"><a rel="attachment wp-att-39867" href="http://gigaom.com/apple/did-apples-latest-keyboard-update-make-things-worse/firmware-update-01/"><img  title="Firmware Update 01" src="http://gigapple.files.wordpress.com/2010/01/firmware-update-01.png?w=590&h=697" alt="" width="590" height="697" class=" alignleft" /></a><p class="wp-caption-text">Promises Promises; the Aluminum Keyboard Firmware Update</p></div>
<p>I can’t say I’ve ever experienced the “key repeat” problem but I most certainly have watched in dismay as my keyboard greedily depleted &#8212; in record time &#8212; every expensive battery I put in the thing. (Remember that scene in <em>My Stepmother is an Alien</em> when Celeste sucks the flashlight batteries dry? <em>Exactly</em> the same.) <span id="more-173886"></span></p>
<h3>Coincidence?</h3>
<p>Not unexpectedly, the update required a restart &#8212; but that was a trifling inconvenience in return for longer battery life! In fact, it was only a few days ago I put in a fresh set of expensive Lithium batteries and I wasn&#8217;t eager to have to buy more any day soon. Imagine my surprise when the following message popped-up.</p>
<p><a rel="attachment wp-att-39870" href="http://gigaom.com/apple/did-apples-latest-keyboard-update-make-things-worse/firmware-update-13/"><img  title="Firmware Update 13" src="http://gigapple.files.wordpress.com/2010/01/firmware-update-13.png?w=460&h=193" alt="" width="460" height="193" class=" alignleft" /></a></p>
<p>Shocking! <em>Annoying</em>, too. Prior to the update I could coax 9-14 days out of my batteries. The current batteries have been in for only <em>three days</em> and I’m being told they’re on the way out? Surely that&#8217;s no coincidence.</p>
<p>So what’s happening here? Bad batteries? Or could it be that Apple’s update has made things <em>worse</em>?</p>
<h3>Mixed Results</h3>
<p>I headed back to the Apple Support pages to see what was being said. The experience of other Magic Mouse / Wireless Keyboard owners is so far somewhat mixed. Here’s what <a href="http://discussions.info.apple.com/thread.jspa?threadID=2230866&amp;start=315&amp;tstart=0">Creator2456</a><a href="http://discussions.info.apple.com/thread.jspa?threadID=2230866&amp;start=315&amp;tstart=0"> reports</a>:</p>
<blockquote><p>Did the firmware update […] The keyboard also REFUSES to stay powered on after the update. Already tried several batteries so it is not a power problem. The LED will light when I press the power button and then turn off within 5 seconds without pairing or anything.</p></blockquote>
<p>Conversely, here’s a more ebullient comment <a href="http://discussions.info.apple.com/thread.jspa?threadID=2230866&amp;start=300&amp;tstart=0">from </a><a href="http://discussions.info.apple.com/thread.jspa?threadID=2230866&amp;start=300&amp;tstart=0">Xorgoo</a>:</p>
<blockquote><p>It works ! My alu keyboard (3 batteries) is reborn! 1% lost during the night, compare to 10% before.</p></blockquote>
<p>And then there’s this warning from <a href="http://discussions.info.apple.com/thread.jspa?threadID=2230866&amp;start=315&amp;tstart=0">Freekarrot</a>:</p>
<blockquote><p>This update won&#8217;t work on recent 2-cell AWKs, which are heavily affected by the bug as well. Letting out an update just for one of the affected devices is ridiculous. It means they know what the problem is and how it is solved, but they either don&#8217;t know or refuse to acknowledge that ALL AWKs are affected!</p></blockquote>
<p>Conspiracy theories aside, I really don’t know what to make of this sort of incompatibility.  (I’m not sure what else to call it &#8212; ‘Not Playing Nicely Together-ness” doesn’t sound very smart; perhaps “malfunction” is better?)  I understand Apple doesn’t develop its own Bluetooth drivers (that responsibility is left to Broadcomm, the manufacturers of all Bluetooth radios in Apple’s machines) but even so, for their own equipment to behave in such a flaky, unreliable manner really isn’t the ‘Apple Way’ to which I have become accustomed. It&#8217;s all supposed to &#8216;Just Work&#8217;, right?</p>
<p>Think about it; if Microsoft were to build a bluetooth keyboard and mouse that, individually, worked just fine but, together, played very silly games with battery-life, we would be <em>so</em> quick to tut-tut and shake our heads. We would chuckle, too, adding ever-so-smugly (in the manner many Mac-heads are wont to do when commenting on Windows-PC-based problems) “Well, what do you expect from Microsoft?”</p>
<p>Just prior to the Firmware update, the now-very-happy Xorgoo complained;</p>
<blockquote><p>More Than 100 days, more than 300 posts, and&#8230; nothing.<br />
Apple, you have to do something.<br />
And you should at least give us some news.<br />
Do you think time will cure the trouble ? It won&#8217;t&#8230;</p></blockquote>
<p>Well, Apple <em>has</em> done something. We now we have an update, but judging from my own initial experience and fresh comments on the Apple support pages, problems remain. Of course, one is a poor sample &#8212; my batteries may have already been too far-gone to benefit from the updated firmware. Maybe.</p>
<p>So now it&#8217;s over to you. Have you tried updating your firmware? Has it made any sort of difference? Share your findings with me in the comments below. And please… no comments about how we should ditch our Apple keyboards. I don&#8217;t care how shiny your Logitech is.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173886+did-apples-latest-keyboard-update-make-things-worse&utm_content=limalicas">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2010/10/in-q3-e-books-and-white-spaces-ruled-the-consumer-space/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173886+did-apples-latest-keyboard-update-make-things-worse&utm_content=limalicas">In Q3, E-books and White Spaces&nbsp;Ruled</a></li><li><a href="http://pro.gigaom.com/2011/03/why-ipad-2-will-lead-consumers-into-the-post-pc-era/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173886+did-apples-latest-keyboard-update-make-things-worse&utm_content=limalicas">Why iPad 2 Will Lead Consumers Into the Post-PC&nbsp;Era</a></li><li><a href="http://pro.gigaom.com/2011/03/the-near-term-evolution-of-social-commerce/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173886+did-apples-latest-keyboard-update-make-things-worse&utm_content=limalicas">The Near-Term Evolution of Social&nbsp;Commerce</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=173886&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>Magic Mouse Drains Keyboard Batteries</title>
		<link>http://gigaom.com/apple/magic-mouse-drains-keyboard-batteries/</link>
		<comments>http://gigaom.com/apple/magic-mouse-drains-keyboard-batteries/#comments</comments>
		<pubDate>Mon, 04 Jan 2010 21:00:34 +0000</pubDate>
		<dc:creator>Liam Cassidy</dc:creator>
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		<guid isPermaLink="false">http://theappleblog.com/?p=38509</guid>
		<description><![CDATA[So the holidays are over. The food portions are returning to healthy sizes but the damage is done. New Year resolutions you&#8217;ve been ruminating on for weeks must now be taken seriously. It&#8217;s time to get in shape. No more excuses! No more distractions. You have [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=173797&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="magicmouse" src="http://gigapple.files.wordpress.com/2009/10/magicmouse.png?w=252&h=242" alt="" width="252" height="242" class=" alignleft" /></p>
<p class="excerpt">So the holidays are over. The food portions are returning to healthy sizes but the damage is done. New Year resolutions you&#8217;ve been ruminating on for weeks must now be taken seriously. It&#8217;s time to get in shape. No more excuses! No more distractions. You have that nice new Mac so you think, &#8220;Hey, I&#8217;ll type &#8216;em up and print &#8216;em out! If they&#8217;re pinned up on the wall I can&#8217;t <em>possibly</em> fail!&#8221;</p>
<p>Only, you might have a problem doing <em>any</em> typing if recent <a href="http://discussions.info.apple.com/thread.jspa?threadID=2230866&amp;start=195&amp;tstart=0">reports</a> prove accurate. It seems the combination of Magic Mouse and Apple Wireless Keyboard are a toxic mix. Over on the Apple Support Discussions forum users are reporting that, since installing their Magic Mouse, their Apple Wireless Keyboards have been guzzling power like there&#8217;s no tomorrow.</p>
<p>Brand new, planet-killing alkaline batteries don&#8217;t make it through a full week. Tree-hugging rechargeables manage less. Users have been forced to revert to backup mice (mouses?) or switch-out their keyboards for a more traditional, wired variety. <span id="more-173797"></span></p>
<p>User cbcirrus <a href="http://discussions.info.apple.com/thread.jspa?threadID=2230866&amp;start=180&amp;tstart=0">writes</a>;</p>
<blockquote><p>Apple Tech Support furnished three replacement aluminum keyboards (unfortunately one DOA and all three were three battery version). All replacement keyboards suffer from the low battery life issue.</p>
<p>They now claim it is a bluetooth driver issue and the engineers are working on a solution, presumably a new driver or patch. One tech said engineering believes the magic mouse bluetooth is interfering with keyboard bluetooth communication and/or sleep mode. No estimate as to time frame for solution just a suggestion to use rechargeable batteries until issue is resolved.</p></blockquote>
<p>I haven&#8217;t been hit by the battery bug described here, but I&#8217;ve certainly had my own issues with the Magic Mouse / Wireless Keyboard combo which I suspect may be related. I&#8217;ve found that my Apple Wireless Keyboard <em>interferes</em> with my Magic Mouse. I simply can&#8217;t have both devices working at the <em>same time</em> in the <em>same room</em> without my Mouse pointer losing the will to live and being reduced to a stuttering, crawling, sorry excuse for a pointer.</p>
<p>Changing wireless channels on my router and Time Capsules made no difference. In the end I had no choice; if I wanted to continue using the Magic Mouse, <em>sans</em> judder, I had to switch keyboards to the wired variety that originally came with the Mac Pro.</p>
<p>About a month ago I found a thread on Apple&#8217;s discussion site explaining that &#8212; for 2009 Mac Pros &#8212; the problem doesn&#8217;t lie with the Broadcom bluetooth radio but with its <em>drivers</em>. Unfortunately, Apple isn&#8217;t privy to Broadcom&#8217;s firmware roadmap and can&#8217;t say when an update will arrive.</p>
<p>Oddly, I cannot find that thread now. I suspect that at some point in the intervening weeks it has been edited/removed. If you can find it, please share in the comments below. I mention it here because it sounds <em>awfully</em> similar to the explanation above… perhaps the two issues are connected?</p>
<p>Have you experienced issues with using the Magic Mouse and Apple Wireless Keyboard together?</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173797+magic-mouse-drains-keyboard-batteries&utm_content=limalicas">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2009/07/how-speech-technologies-will-transform-mobile-use/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173797+magic-mouse-drains-keyboard-batteries&utm_content=limalicas">How Speech Technologies Will Transform Mobile&nbsp;Use</a></li><li><a href="http://pro.gigaom.com/2011/03/why-ipad-2-will-lead-consumers-into-the-post-pc-era/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173797+magic-mouse-drains-keyboard-batteries&utm_content=limalicas">Why iPad 2 Will Lead Consumers Into the Post-PC&nbsp;Era</a></li><li><a href="http://pro.gigaom.com/2011/03/the-near-term-evolution-of-social-commerce/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173797+magic-mouse-drains-keyboard-batteries&utm_content=limalicas">The Near-Term Evolution of Social&nbsp;Commerce</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=173797&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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		<slash:comments>38</slash:comments>
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		<title>Apple Planning to Sync Video Across Devices</title>
		<link>http://gigaom.com/apple/apple-planning-to-sync-video-across-devices/</link>
		<comments>http://gigaom.com/apple/apple-planning-to-sync-video-across-devices/#comments</comments>
		<pubDate>Fri, 16 Oct 2009 15:20:35 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
				<category><![CDATA[CNN Big Tech]]></category>
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		<guid isPermaLink="false">http://theappleblog.com/?p=34300</guid>
		<description><![CDATA[The U.S. Patent and Trademark Office posted on Thursday a very interesting application from Apple, one which shows that MobileMe could have far more in store than just personal info synchronization. Movie playback position syncing appears to be on the way, so long as this patent [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=173515&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p class="excerpt">The U.S. Patent and Trademark Office posted on Thursday a <a href="http://www.patentlyapple.com/patently-apple/2009/10/apple-patent-advances-mobileme-to-the-next-level.html" target="_self">very interesting application</a> from Apple, one which shows that MobileMe could have far more in store than just personal info synchronization. Movie playback position syncing appears to be on the way, so long as this patent sees its way to fruition, which isn&#8217;t always the case.</p>
<p><img  title="media_sync_patent" src="http://gigapple.files.wordpress.com/2009/10/media_sync_patent.jpg?w=590&h=442" alt="media_sync_patent" width="590" height="442" class=" alignleft" />The idea is that you could watch a show you downloaded via iTunes on your iPhone during your commute, and then pick up at home right where you stopped on your Apple TV or Mac computer. No searching for the spot where you left off, just a seamless transition from on-the-go to at-home media playback. <span id="more-173515"></span></p>
<p>This suggests a move towards a more holistic view of data synched via MobileMe. iTunes Home Sharing is a step in the right direction, but imagine if you could play your entire library no matter where you were, and have playlist and playback position information synced across all your devices via MobileMe? Tell me I&#8217;m not the only one whose dream it&#8217;s been to someday listen to all of my music, from start to finish.</p>
<p>Not only does the patent allow for media syncing across devices, it also includes distance tracking, which would allow it to measure the proximity of devices to each other and sync your media information when two or more gadgets come within a certain range. Hopefully you won&#8217;t be near the end of the latest episode of &#8220;Dexter&#8221; on your iPhone when you walk through the door to find your wife just starting it on the Apple TV. Think of the spoiler potential.</p>
<p>What isn&#8217;t made clear in the patent is how media would be synced across devices. One would assume that some kind of network connection would be involved, but if proximity is playing a role, then Bluetooth is another potential prospect that doesn&#8217;t require an intermediary connection. Otherwise, Wi-Fi discovery over a shared network would be the best bet for communication between devices.</p>
<p>Yet another possibility is <a href="http://gigaom.com/apple/apple-backs-wi-fi-direct-indicates-better-peer-to-peer-on-the-way/" target="_self">Wi-Fi Direct</a>, the technology Apple recently threw its weight behind along with other industry heavyweights like Microsoft and Intel. In fact, I might even go so far as to say that this just-published patent application fits so perfectly with that emerging tech that the timing of both announcements seems like more than just a coincidence. Hopefully that means I&#8217;ll be syncing my Apple-based media wirelessly without even the requirement of network accessibility by mid-2010.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173515+apple-planning-to-sync-video-across-devices&utm_content=etherin">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/02/content-farms-the-players-the-benefits-the-risks/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173515+apple-planning-to-sync-video-across-devices&utm_content=etherin">Content Farms: The Players, The Benefits, The&nbsp;Risks</a></li><li><a href="http://pro.gigaom.com/2011/03/why-ipad-2-will-lead-consumers-into-the-post-pc-era/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173515+apple-planning-to-sync-video-across-devices&utm_content=etherin">Why iPad 2 Will Lead Consumers Into the Post-PC&nbsp;Era</a></li><li><a href="http://pro.gigaom.com/2011/03/the-near-term-evolution-of-social-commerce/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173515+apple-planning-to-sync-video-across-devices&utm_content=etherin">The Near-Term Evolution of Social&nbsp;Commerce</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=173515&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>Apple Backs Wi-Fi Direct, Indicates Better Peer-to-Peer On the Way</title>
		<link>http://gigaom.com/apple/apple-backs-wi-fi-direct-indicates-better-peer-to-peer-on-the-way/</link>
		<comments>http://gigaom.com/apple/apple-backs-wi-fi-direct-indicates-better-peer-to-peer-on-the-way/#comments</comments>
		<pubDate>Wed, 14 Oct 2009 19:18:52 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
				<category><![CDATA[hardware]]></category>
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		<guid isPermaLink="false">http://theappleblog.com/?p=34184</guid>
		<description><![CDATA[Move over Bluetooth, there&#8217;s a new direct device connectivity technology out there, and it&#8217;s on track for a mid-2010 production rollout. The tech in question is Wi-Fi Direct (previously known as &#8220;Wi-Fi peer-to-peer&#8221;), and Apple is now one of its main proponents, along with other heavy [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=173505&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p class="excerpt"><img  title="wifi_logo" src="http://gigapple.files.wordpress.com/2009/10/wifi_logo.png?w=210&h=135" alt="wifi_logo" width="210" height="135" class=" alignleft" />Move over Bluetooth, there&#8217;s a new direct device connectivity technology out there, and it&#8217;s on track for a mid-2010 production rollout. The tech in question is Wi-Fi Direct (previously known as &#8220;Wi-Fi peer-to-peer&#8221;), and Apple is <a href="http://www.wi-fi.org/news_articles.php?f=media_news&amp;news_id=909" target="_self">now one of its main proponents</a>, along with other heavy hitters like Microsoft, Intel and Sony.</p>
<p>With legacy device support, improved speed, and easier connectivity than Bluetooth but with a lot of the same functions and usages, Wi-Fi Direct is expected to be in &#8216;direct&#8217; competition with the older device-t0-device tech when it does eventually see the light of day. With those companies backing it, Bluetooth may be looking at a competition it can&#8217;t hope to win. <span id="more-173505"></span></p>
<p>The only downside of the new standard, when compared to Bluetooth, is that power consumption would be considerably higher using it. According to sources familiar with the technology, Wi-Fi Direct power demands would be &#8220;on par&#8221; with the requirements of current Wi-Fi tech. It&#8217;s hard to find solid numbers quantifying the difference between the two, but <a href="http://www.diffen.com/difference/Bluetooth_vs_Wifi" target="_self">sources</a> agree that Bluetooth&#8217;s power requirements are best described as &#8220;low,&#8221; while Wi-Fi is in the &#8220;high&#8221; range.</p>
<p>But what exactly does Wi-Fi Direct do, and how? Perhaps Wi-Fi Alliance Executive Director Edgar Figueroa, as quoted by <a href="http://www.appleinsider.com/articles/09/10/14/apple_endorses_wi_fi_direct_for_networking_without_hotspots.html" target="_self">AppleInsider</a>, can help clarify things:</p>
<blockquote><p>Wi-Fi Direct represents a leap forward for our industry. Wi-Fi users worldwide will benefit from a single-technology solution to transfer content and share applications quickly and easily among devices, even when a Wi-Fi access point isn&#8217;t available. The impact is that Wi-Fi will become even more pervasive and useful for consumers and across the enterprise.</p></blockquote>
<p>Essentially then, it sounds like a Wi-Fi connection between two devices without the need for an intermediary router or bridge. If so, my only concern would be frequency chatter. If your mouse, keyboard, iPhone, and network are all working on Wi-Fi connections, won&#8217;t the interference cause lag time, slowdowns, etc.? Without more detail or a practical demonstration of the tech in action, it&#8217;s impossible to tell at this point.</p>
<p>The idea that your iPhone could theoretically connect with your Mac for the purposes of using apps like Remote, or for transferring files, without having to be on the same network controlled by a router is very interesting. At home, this kind of thing is never an issue, since all my devices, both portable and otherwise, are plugged into the Wi-Fi network at all times. But when I&#8217;m working from the road, it can be annoying to accomplish, and often involves elaborate network connection sharing over Wi-Fi from my Macbook to accomplish.</p>
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