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	<title>GigaOM &#187; Apple</title>
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		<title>GigaOM &#187; Apple</title>
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		<title>Mac OS X Lion available on a USB stick in August</title>
		<link>http://gigaom.com/apple/mac-os-x-lion-available-on-a-usb-stick-in-august/</link>
		<comments>http://gigaom.com/apple/mac-os-x-lion-available-on-a-usb-stick-in-august/#comments</comments>
		<pubDate>Wed, 20 Jul 2011 20:15:04 +0000</pubDate>
		<dc:creator>Erica Ogg</dc:creator>
				<category><![CDATA[@CNN]]></category>
		<category><![CDATA[App Store]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[internet connection]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[Mac OS X]]></category>
		<category><![CDATA[Mac OS X Lion]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[USB]]></category>
		<category><![CDATA[USB stick]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=379237</guid>
		<description><![CDATA[Apple isn't about to miss out on sales of its new Mac OS to those who don't have a solid Internet connection. The company is going to put Lion on a USB stick and sell it for $69 starting in August. <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=379237&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://gigaom2.files.wordpress.com/2011/07/screen-shot-2011-07-20-at-12-58-03-pm.jpg"><img  title="Mac OS X Lion" src="http://gigaom2.files.wordpress.com/2011/07/screen-shot-2011-07-20-at-12-58-03-pm.jpg?w=300&h=218" alt="Mac OS X Lion" width="300" height="218" class="alignright size-medium wp-image-379275" /></a></p>
<p>One of the benefits of Mac OS X 10.7 Lion is that you don&#8217;t have to stand in line to buy it or order the software online. Instead you just click over to the Mac App Store and <a href="http://gigaom.com/mobile/osx-lion-download-4g/">hit &#8220;download.&#8221;</a> While that&#8217;s awfully convenient for many of us, what about those who don&#8217;t have a consistently decent Internet connection? Or the ability to get online at all?</p>
<p>Well, Apple isn&#8217;t about to miss out on those sales. The company is going to put its brand-new operating system on a USB stick and sell it for $69. That is quite a bit more than the $29 it costs to download the application. Alternatively, Apple is also offering the option to go into an Apple Store and download Lion to your computer.</p>
<p>This should make the transition to Lion easier in emerging markets that have less-than-reliable web infrastructure. Those are markets in which Apple is starting to find some traction, as Apple CFO Peter Oppenheimer explained on Tuesday during the company&#8217;s <a href="http://gigaom.com/apple/how-the-ipad-is-driving-apples-business/">third-quarter 2011 earnings report</a>. He noted that the surge in Mac and iPhone sales during the quarter were boosted by new Apple customers in China, other Asia Pacific region countries, the Middle East and Brazil.</p>
<p>Sales of the new Lion-on-a-stick will come some time around the end of August, though no specific release date has been announced.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=379237+mac-os-x-lion-available-on-a-usb-stick-in-august&utm_content=ericaogg">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2010/09/how-to-market-your-iphone-app-a-developers-guide/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=379237+mac-os-x-lion-available-on-a-usb-stick-in-august&utm_content=ericaogg">How to Market Your iPhone App: A Developer&#8217;s&nbsp;Guide</a></li><li><a href="?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=379237+mac-os-x-lion-available-on-a-usb-stick-in-august&utm_content=ericaogg"></a></li><li><a href="?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=379237+mac-os-x-lion-available-on-a-usb-stick-in-august&utm_content=ericaogg"></a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=379237&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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		<slash:comments>2</slash:comments>
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			<media:title type="html">Mac OS X Lion</media:title>
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			<media:title type="html">ericaogg</media:title>
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		<title>A peek inside the new Apple Thunderbolt cable</title>
		<link>http://gigaom.com/apple/a-peek-inside-the-new-apple-thunderbolt-cable/</link>
		<comments>http://gigaom.com/apple/a-peek-inside-the-new-apple-thunderbolt-cable/#comments</comments>
		<pubDate>Thu, 30 Jun 2011 13:28:28 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
				<category><![CDATA[@CNN]]></category>
		<category><![CDATA[active cable]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Apple Thunderbolt cable]]></category>
		<category><![CDATA[Cables]]></category>
		<category><![CDATA[data storage]]></category>
		<category><![CDATA[data transfer]]></category>
		<category><![CDATA[FireWire]]></category>
		<category><![CDATA[Gennum GN2033]]></category>
		<category><![CDATA[ifixit]]></category>
		<category><![CDATA[iOS]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[iPhone]]></category>
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		<category><![CDATA[Mac]]></category>
		<category><![CDATA[pci]]></category>
		<category><![CDATA[Pegasus]]></category>
		<category><![CDATA[RAID]]></category>
		<category><![CDATA[RAID drive]]></category>
		<category><![CDATA[teardown]]></category>
		<category><![CDATA[Thunderbolt]]></category>
		<category><![CDATA[Thunderbolt cable]]></category>
		<category><![CDATA[USB]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=370126</guid>
		<description><![CDATA[The new Apple Thunderbolt cable costs $49, which is a bit pricey. iFixit took a peek inside one of the new cables and came up with a good reason why Thunderbolt isn't cheap. Even if costs don't drop, though, this tech has legs.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=370126&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="thunderbolt-cable-feature" src="http://gigaom2.files.wordpress.com/2011/06/thunderbolt-cable-feature.jpg?w=300&h=200" alt="" width="300" height="200" class="alignright size-medium wp-image-368533" />The <a title="Apple starts selling a Thunderbolt cable, RAID systems to use it with" href="http://gigaom.com/apple/apple-starts-selling-a-thunderbolt-cable-raid-systems-to-use-it-with/">new Apple Thunderbolt cable</a> comes with a $49 price tag, which is a bit pricey, and the first Thunderbolt accessories available require you to buy one separately. Teardown company iFixit took a peek inside one of the new cables and came up with a good reason why Thunderbolt costs so much.</p>
<p>Each cable has a controller at either end, which is used to regulate the speed of data transfer and boost the signal to make Thunderbolt&#8217;s extremely low-latency transmission possible. Each end contains 6 chips, including 2 <a href="http://www.gennum.com/products/thunderbolt-cable-transceivers/gn2033">Gennum GN2033s</a> and 4 smaller ones, making for a total of 12 chips in each cable. This makes the Thunderbolt cable an &#8220;active&#8221; cable that has its own internal firmware and allows it to manage the high two-channel independent 10 Gbps transmission speeds.</p>
<p>But it also isn&#8217;t cheap. And for right now, Apple is the only game in town when it comes to Thunderbolt cable suppliers. As <a href="http://arstechnica.com/apple/news/2011/06/why-apples-2m-thunderbolt-cable-costs-a-whopping-50.ars">Ars Technica points out</a>, the situation bears some similarity to the early days of FireWire, which was initially very costly and limited to Apple because of unfavorable costs when compared to USB. Apple didn&#8217;t help things by initially requiring licensing fees for the use of the FireWire trademark and logo. Ars argues that the similar high costs of Thunderbolt could limit its ability to gain a real foothold.</p>
<p>I see the similarities between Thunderbolt and FireWire, but I think it&#8217;s too early to assign them the same ultimate fate. For one thing, Apple is well aware of how the FireWire situation panned out. The Mac maker isn&#8217;t likely to repeat the same missteps with Thunderbolt if it really does intend for the tech to have wide applicability. Second, Thunderbolt is like FireWire, but they also can&#8217;t really be compared in terms of what they allow a user to potentially do. Display connectivity, along with speeds that basically allow Thunderbolt to act as an external PCI connector, give it a much broader scope in terms of applicability. Want to set up a server with upwards of 50 terabytes of storage running through a Mac mini? Easy (and relatively cheap using the new Pegasus RAID drives), once an updated Mac hits the market. Plus there&#8217;s always the scenario of the <a title="Why the ability to boot from Thunderbolt on a Mac is huge" href="http://gigaom.com/apple/why-the-ability-to-boot-from-thunderbolt-on-a-mac-is-huge/">computer-on-a-drive that can be booted from any Mac</a>, apps, files and settings intact.</p>
<p>Apple is also in a much different position than it was when it introduced FireWire. Its share of the PC market has never been stronger, and it continues to experience growth in that sector. It also has a huge chunk of the rapidly expanding mobile industry, thanks to the iPhone, iPod and iPad. While Thunderbolt tech hasn&#8217;t yet made an appearance on the mobile side of Apple&#8217;s business, I think it&#8217;s only a matter of time before it does. And then it doesn&#8217;t matter who else embraces it.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=370126+a-peek-inside-the-new-apple-thunderbolt-cable&utm_content=etherin">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/06/why-imessage-wont-kill-sms/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=370126+a-peek-inside-the-new-apple-thunderbolt-cable&utm_content=etherin">Why iMessage won&#8217;t kill&nbsp;SMS</a></li><li><a href="http://pro.gigaom.com/2011/04/a-media-tablet-forecast-2011-2015/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=370126+a-peek-inside-the-new-apple-thunderbolt-cable&utm_content=etherin">A Media Tablet Forecast, 2011 &#8211;&nbsp;2015</a></li><li><a href="http://pro.gigaom.com/2011/04/mobile-q1-all-eyes-on-tablets-t-mobile-and-att/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=370126+a-peek-inside-the-new-apple-thunderbolt-cable&utm_content=etherin">Mobile Q1: All Eyes on Tablets, T-Mobile and&nbsp;AT&amp;T</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=370126&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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		<slash:comments>5</slash:comments>
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			<media:title type="html">etherin</media:title>
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		<item>
		<title>How To Restore or Update Your Apple TV Software Over USB</title>
		<link>http://gigaom.com/apple/how-to-restore-or-manually-update-your-apple-tv-software/</link>
		<comments>http://gigaom.com/apple/how-to-restore-or-manually-update-your-apple-tv-software/#comments</comments>
		<pubDate>Thu, 13 Jan 2011 20:00:24 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
				<category><![CDATA[How-To]]></category>
		<category><![CDATA[Apple TV]]></category>
		<category><![CDATA[Troubleshooting]]></category>
		<category><![CDATA[update]]></category>
		<category><![CDATA[USB]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=286460</guid>
		<description><![CDATA[The latest Apple TV has a built-in update function that downloads and installs new software, accessible via the device's Settings menu. But if you'd rather not update over-the-air, you can always do it via USB through iTunes, and restore your device, too, if you're having problems.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=286460&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img title="apple-tv-back" src="http://gigaom2.files.wordpress.com/2011/01/apple-tv-back.png?w=604&h=403" alt="" width="604" height="403" class="aligncenter size-full wp-image-286500">The latest Apple TV has a built-in update function that downloads and installs new software, accessible via the device’s Settings menu. But if you’d rather not update over-the-air, you can always do it via USB through iTunes, and restore your device from there, too, if you’re having problems.</p>
<h3>Connecting Apple TV to Your Computer</h3>
<ol><li>First unplug your Apple TV. Unplug both the HDMI capable attaching it to your home theatre setup, and the power cord. If you’re using an optical audio cable to connect to an A/V receiver, disconnect that, too.</li>
<li>Now plug your Apple TV into your Mac, using a Micro USB cable. These ship with a lot of accessories with internal batteries these days, but if you don’t have one, you can <a href="http://www.monoprice.com/products/product.asp?c_id=103&amp;cp_id=10303&amp;cs_id=1030307&amp;p_id=5457&amp;seq=1&amp;format=2">grab one very cheap at Monoprice</a>.</li>
<li>Open iTunes if it isn’t open already. The Apple TV should appear in your source menu.</li>
</ol><p>Now that you’ve got your Apple TV connected to your Mac, there are two options depending on what you’re trying to do.</p>
<h3>Update Your Apple TV</h3>
<ol><li>Get the latest firmware using a direct download link. These are usually pretty easy to find using a Google search. Here’s the <a href="http://appldnld.apple.com/AppleTV/061-8747.20101122.Vgtr5/AppleTV2,1_4.2_8C150_Restore.ipsw">link for the latest software (4.2) for Apple TV</a> as of this writing. It should be a “.ipsw” file.</li>
<li>Option+Click the “Restore” button on the Apple TV screen in iTunes. A dialog box will open asking you to specify the location of the Apple TV software file you downloaded in Step 1. Once you select the file, click “Choose” to continue.</li>
</ol><div class="video-player ooyala-video">			<p>
				<a href="http://gigaom.com/apple/how-to-restore-or-manually-update-your-apple-tv-software/"><img src="http://ak.c.ooyala.com/thOWJ5MTq3N1zNYjR1hdPNEUNtvMPl_Z/bBZhfO9MtPZgzD_X5hMDoxOmFkO7UOTK" alt=""></a> <br><a href="http://gigaom.com/apple/how-to-restore-or-manually-update-your-apple-tv-software/">Watch this video for free</a> on <a href="http://gigaom.com/">GigaOM</a>
			</p> 
		</div>
<h3>Restore Your Apple TV</h3>
<ol><li>Simply click the “Restore” button in iTunes on the Apple TV screen.</li>
<li>iTunes will ask you to confirm, so click “Restore and Update” to continue.</li>
</ol><p></p><div class="video-player ooyala-video"></div><br>
I appreciate that Apple wants to keep things as simple as possible, but in some cases I’d rather have options other than just either using the built-in update tool or having to call Apple Support.
<p><strong>Related content on GigaOM Pro (subscription required):</strong></p>
<ul><li><a href="http://pro.gigaom.com/2010/07/apples-path-to-the-living-room/?utm_source=apple&amp;utm_medium=editorial&amp;utm_content=etherin&amp;utm_campaign=intext&amp;utm_term=286460+how-to-restore-or-manually-update-your-apple-tv-software">Apple’s Path to the Living Room</a></li>
<li><a href="http://pro.gigaom.com/2010/11/report-the-connected-tv-marketplace/?utm_source=apple&amp;utm_medium=editorial&amp;utm_content=etherin&amp;utm_campaign=intext&amp;utm_term=286460+how-to-restore-or-manually-update-your-apple-tv-software">Report: The Connected TV Marketplace</a></li>
<li><a href="http://pro.gigaom.com/2010/12/connected-consumer-2011-what-not-to-expect/?utm_source=apple&amp;utm_medium=editorial&amp;utm_content=etherin&amp;utm_campaign=intext&amp;utm_term=286460+how-to-restore-or-manually-update-your-apple-tv-software">Connected Consumer 2011: What Not to Expect</a></li>
</ul>
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		<slash:comments>1</slash:comments>
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			<media:title type="html">etherin</media:title>
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		<item>
		<title>Rumor Has It: iPad 2 Will Have USB</title>
		<link>http://gigaom.com/apple/rumor-has-it-ipad-2-will-have-usb/</link>
		<comments>http://gigaom.com/apple/rumor-has-it-ipad-2-will-have-usb/#comments</comments>
		<pubDate>Mon, 29 Nov 2010 15:01:31 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
				<category><![CDATA[@CNN]]></category>
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		<category><![CDATA[@TheStreet]]></category>
		<category><![CDATA[CNN Mobile]]></category>
		<category><![CDATA[iPhone, iPod, iPad]]></category>
		<category><![CDATA[SYN Analysis]]></category>
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		<guid isPermaLink="false">http://gigaom.com/?p=264967</guid>
		<description><![CDATA[While many were busy filling faces with turkey, and filling malls to the brim on Friday, some new, interesting rumors about the iPad 2 came to light. The rumors included some obvious claims, but one seems out of left field: a built-in USB port.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=264967&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img title="ipad2-usb" src="http://gigaom2.files.wordpress.com/2010/11/ipad2-usb.png?w=604&h=402" alt="" width="604" height="402" class="aligncenter size-large wp-image-264986">While many were busy stuffing their faces with turkey, and filling malls to the brim on Friday, some new, interesting rumors about the iPad 2 came to light. The rumors included some obvious claims, but one seems out of left field: a built-in USB port.</p>
<p><a href="http://www.digitimes.com/NewsShow/NewsSearch.asp?DocID=PB000000000000000000000000005195&amp;query=APPLE">DigiTimes is reporting</a> that the Chinese-language Economic Daily News claims the iPad 2 will definitely include five new features, including a video phone, better mobility (presumably a smaller form factor), USB port, Retina Display and 3-axis gyroscope. USB is really the only surprise on that list.</p>
<p>FaceTime is widely expected to make its way into the next iPad iteration, and if it doesn’t, I’ll be very surprised. A smaller physical footprint is in keeping with Apple’s general upgrade strategy. Both the iPhone and the iPod touch continue to get a little bit smaller with each new case update. The Retina Display isn’t as sure a bet, since it could be fairly pricey on the supply side to bring 336 ppi resolution to the 9.7-inch screen, but Apple does seem quite committed to the technology. A 3-axis gyroscope is an obvious choice, since one already ships in both the iPhone 4 and latest generation iPod touch.</p>
<p>Basically, the only rumored feature without precedent among the rest of Apple’s iOS devices is the new USB port. From a UX perspective, obviously, it’s a no brainer. You wouldn’t have to get Apple’s Camera Connection Kit to import photos from your digital camera, and in theory, you could use wired keyboards with the iPad 2, along with potentially many other hardware peripherals.</p>
<p>But USB on an Apple portable has always made good sense from the perspective of the consumer, yet we’ve never seen it before. That’s because Apple’s dock connector has long been the only data-compatible port on any of its iOS devices. It keeps the accessory ecosystem under control, and allows Apple greater say over how, with what, and for what purposes users can access their devices.</p>
<p>If Apple was going to introduce USB anywhere in its iOS lineup, the iPad 2 would be the most likely suspect. That’s because people use the Apple tablet more like they would a PC than a smartphone. A USB port that allows compatibility with more computer peripherals then makes sense, in terms of attracting more potential notebook buyers to the iPad 2 instead. Also, design-wise, there’s much more real estate on the iPad’s case edge than on the iPhone’s or iPod touch’s, so adding a port wouldn’t be as much of a compromise for Steve Jobs’ decidedly minimalist tastes.</p>
<p>I still think USB is a longshot, but if it makes sense anywhere in Apple’s mobile lineup, it makes sense on the iPad 2. Do you think we’ll actually see it included? Existing iPad owners, do you think it would even add that much to your experience?</p>
<p><strong>Related content from GigaOM Pro (sub req’d):</strong></p>
<ul><li><a href="http://pro.gigaom.com/2010/11/five-things-needed-for-a-48-million-ipad-market/?utm_source=apple&amp;utm_medium=editorial&amp;utm_content=etherin&amp;utm_campaign=intext&amp;utm_term=264967+rumor-has-it-ipad-2-will-have-usb">Five Things Needed for a 48 Million iPad Market</a></li>
<li><a href="http://pro.gigaom.com/2010/10/who-can-compete-with-the-ipad/?utm_source=apple&amp;utm_medium=editorial&amp;utm_content=etherin&amp;utm_campaign=intext&amp;utm_term=264967+rumor-has-it-ipad-2-will-have-usb">Can Anyone Really Compete With the iPad?</a></li>
<li><a href="http://pro.gigaom.com/2010/10/in-q3-the-tablet-and-4g-were-the-big-stories/?utm_source=apple&amp;utm_medium=editorial&amp;utm_content=etherin&amp;utm_campaign=intext&amp;utm_term=264967+rumor-has-it-ipad-2-will-have-usb">In Q3, the Tablet and 4G Were the Big Stories</a></li>
</ul>
<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=264967&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>Quick Tip: Add More External Displays to Your Mac</title>
		<link>http://gigaom.com/apple/quick-tip-add-more-external-displays-to-your-mac/</link>
		<comments>http://gigaom.com/apple/quick-tip-add-more-external-displays-to-your-mac/#comments</comments>
		<pubDate>Thu, 07 Oct 2010 21:00:52 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
				<category><![CDATA[@CNN]]></category>
		<category><![CDATA[@NYT]]></category>
		<category><![CDATA[@SYN]]></category>
		<category><![CDATA[CNN Big Tech]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[NYT Company News]]></category>
		<category><![CDATA[SYN Straight News]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[displays]]></category>
		<category><![CDATA[monitors]]></category>
		<category><![CDATA[multiple]]></category>
		<category><![CDATA[USB]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://theappleblog.com/?p=53066</guid>
		<description><![CDATA[I always thought Apple was really missing a beat by including only one video-out port on its all-in-ones and notebooks, given that many Mac users are multimedia professionals. So I went looking around for a solution, and this is what I found.
<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=174656&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>I always thought Apple was really missing a beat by including only one video-out port on its all-in-ones and notebooks, given that many Mac users are design, video and photography professionals. So I went looking around for a solution. If you want to get more screen real estate out of your Mac, here’s how.</p>
<p> </p>
<div id="attachment_53118" class="wp-caption aligncenter" style="width: 614px"><img title="many-monitors" src="http://gigapple.files.wordpress.com/2010/10/many-monitors.jpg?w=604&h=451" alt="" width="604" height="451" class="size-large wp-image-53118"><p class="wp-caption-text">My (Too?) Many Monitors</p></div>
<p> </p>
<p>First, you need some extra hardware. Obviously, you’ll need two extra monitors, in addition to the one built in to your computer, but that’s not all. You’ll also need to pick up a USB-to-video adapter. These come in many flavors. I’ve got a <a href="http://sewelldirect.com/USB-to-DVI-External-Video-Card-High-Resolution.asp">Sewell USB-to-DVI external video card</a> ($79.95), but another good cheap option is the <a href="http://www.evga.com/products/moreInfo.asp?pn=100-U2-UV16-A1&amp;family=USB&amp;sw=10">EVGA UV Plus+</a> ($69.99 for the UV16). Both options come with DVI-to-VGA adapters, so you can use either type of connection.</p>
<p>One of your monitors should be connected via your Mac’s video-out port (whether it be mini-DVI or Mini DisplayPort, depending on your machine’s age). You can get an adapter for that <a href="http://store.apple.com/us/browse/home/shop_mac/mac_accessories/displays?mco=MTY1NzE0OTY&amp;s=topSellers">direct from Apple</a>, or from<a href="http://www.monoprice.com/products/subdepartment.asp?c_id=104&amp;cp_id=10428"> third-party vendors</a>. That’s the easy part.</p>
<p>Now, connect your other monitor using the USB-to-video device you decided upon. To do this, first install DisplayLink’s Mac OS X drivers. The latest version (1.6 Beta 3 as of this writing) can be <a href="http://www.displaylink.com/support/mac_downloads.php">found here</a>. Without these drivers, no USB video cards will work with a Mac.</p>
<p>Once you’ve installed the drivers, plug in your second external monitor using the USB video adapter. Your screen should go blue, then extend to your new monitor. Use <strong>Displays</strong> under <strong>System Preferences</strong> to make any necessary adjustments.</p>
<p>Note that using DisplayLink to operate a third display with your Mac isn’t perfect. Because of restrictions Apple imposes on OS access for third-party software, the DisplayLink drivers don’t support 3D acceleration or OpenGL, meaning that keynote presentations won’t work properly, and video will be choppy. But if you’re using that third display to house an extra browser window, or even for photo editing, it’s more than up to the task. Plus, you can add up to four additional monitors over USB using this method (though separate adapters would be required).</p>
<p>DisplayLink’s been around for a while, but I remember when I was first testing a multi-monitor solution, it took me longer than it should have to unearth this solution. Hopefully now you won’t have the same problem.</p>
<p><strong>Related content from GigaOM Pro (sub req’d):</strong></p>
<ul><li><a href="http://pro.gigaom.com/2010/08/by-the-numbers-running-a-coworking-space/?utm_source=apple&amp;utm_medium=editorial&amp;utm_content=etherin&amp;utm_campaign=intext&amp;utm_term=174656+quick-tip-add-more-external-displays-to-your-mac">By The Numbers: Running a Coworking Space</a></li>
<li><a href="http://pro.gigaom.com/2010/07/report-the-internet-of-things-anywhere-anytime-anything/?utm_source=apple&amp;utm_medium=editorial&amp;utm_content=etherin&amp;utm_campaign=intext&amp;utm_term=174656+quick-tip-add-more-external-displays-to-your-mac">The Internet of Things: What It Is, Why It Matters</a></li>
<li><a href="http://pro.gigaom.com/2010/10/how-to-capture-building-managements-untapped-middle-market/?utm_source=apple&amp;utm_medium=editorial&amp;utm_content=etherin&amp;utm_campaign=intext&amp;utm_term=174656+quick-tip-add-more-external-displays-to-your-mac">How to Capture Building Management’s Untapped Middle Market</a></li>
</ul>
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		<slash:comments>5</slash:comments>
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		<title>Why Not to Buy a Mac (Now)</title>
		<link>http://gigaom.com/apple/why-not-to-buy-a-mac-now/</link>
		<comments>http://gigaom.com/apple/why-not-to-buy-a-mac-now/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 15:42:15 +0000</pubDate>
		<dc:creator>Charles Jade</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[Blu-ray]]></category>
		<category><![CDATA[core i5]]></category>
		<category><![CDATA[core i7]]></category>
		<category><![CDATA[iMac]]></category>
		<category><![CDATA[mac mini]]></category>
		<category><![CDATA[Macbook]]></category>
		<category><![CDATA[upgrades]]></category>
		<category><![CDATA[USB]]></category>

		<guid isPermaLink="false">http://theappleblog.com/?p=40534</guid>
		<description><![CDATA[The simple if unsatisfying answer to the question of when to buy a new Mac is when you need one. There’s nothing a Mac bought a year ago can’t do today, and nothing a Mac bought today won’t be able to do a year from now, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=173935&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p class="excerpt"><img  title="upgrade_question" src="http://gigapple.files.wordpress.com/2010/02/upgrade_question.jpg?w=250&h=156" alt="" width="250" height="156" class=" alignleft" />The simple if unsatisfying answer to the question of when to buy a new Mac is <em>when you need one</em>.</p>
<p>There’s nothing a Mac bought a year ago can’t do today, and nothing a Mac bought today won’t be able to do a year from now, just not as well.</p>
<p>That’s the problem for those seeking to maximize the value of their next purchase. If one believes <a href="http://gigaom.com/apple/rumor-jobs-bashes-google-and-adobe-hints-at-new-products/">the hype</a> from none other than Steve Jobs himself, Macs are going to “take Apple to the next level” in 2010, and who doesn’t want to level up with Steve?</p>
<p>But even without the hype, there are three&#8211;well, really, two good reasons and one forlorn hope&#8211;to wait a while before purchasing your next Mac.<span id="more-173935"></span></p>
<p><img  title="intel_core_family" src="http://gigapple.files.wordpress.com/2010/02/intel_core_family.jpg?w=250&h=142" alt="" width="250" height="142" class=" alignleft" />While Steve Jobs just pronounced Apple a “mobility” company at the iPad event, it’s actually been one for awhile. More than two out of three Macs sold are laptops, and if you are in that majority you should definitely wait for Arrandale.</p>
<p>That’s the mobile CPU from Intel launched at CES under the Core i3, Core i5, and Core i7 variants. Hyper-Threading and Turbo Boost technologies for improved parallelization and increased speed on demand have resulted in double-digit performance increases without a decrease in battery life.</p>
<p>Regarding performance, the desktop Core i5 and Core i7 can already be found in the high-end iMac, which admittedly are quad-core versus dual-core for the mobile versions. Nonetheless, <a href="http://www.macworld.com/article/143970/2009/11/core15_imac.html">Macworld</a> found the that the “2.66GHz Core i5 iMac is the fastest standard configuration Mac we’ve ever tested,” and can be as fast as Xeon-based Mac Pros.</p>
<p>This is the kind of upgrade worth waiting for, and the wait shouldn’t be long. The MacBook Pros and the MacBook Air were last updated in June, meaning they are due for an update even without significant new technology. Keep in mind the MacBook, last updated in October, may continue to use a Core 2 Duo for market segmentation purposes. Since the iPad is set for launch in late March, and companies like HP are already selling Arrandale laptops, expect an update within weeks, possibly even sooner.</p>
<p><img  title="usb3_logo" src="http://gigapple.files.wordpress.com/2010/02/usb3_logo.jpg?w=250&h=132" alt="" width="250" height="132" class=" alignleft" />There’s something else HP is selling, the Envy 15 laptop with USB 3, and that’s the second reason not to buy a Mac right now. USB 3 has transfer rates of up to 4.8Gbps, though real world rates won’t be nearly that high, but then USB 2 doesn’t reach its theoretical maximum of 480Mbps, either.</p>
<p>We can expect that USB 3 will be multiple times as fast as USB 2, which is the kind of benefit instantly recognizable to anyone downloading images from a camera or backing up to a USB drive. While there are very few USB 3 devices available today, that will change quickly this year.</p>
<p>As to when to expect USB 3 Macs, a recent rumor in <a href="http://www.digitimes.com/news/a20100202PD222.html">DigiTimes</a> suggested Genesys Logic is sampling device controllers for Apple now, a claim which the company denied. Whether there’s truth in the rumor or the denial, Apple is undoubtedly working on USB 3 for Macs. The new bus could conceivably be part of the next round of updates in the spring, but if not then expect USB 3 Macs in the fall.</p>
<p><img  title="blu_ray_logo" src="http://gigapple.files.wordpress.com/2010/02/blu_ray_logo.jpg?w=604" alt="" class=" alignleft" />Something not to expect this spring, and that is suspect this year, would be Macs with Blu-ray. Just last month, it was attributed to Steve Jobs that Blu-ray is still a “mess,” and that Apple is waiting until Blu-ray sales “take off.”</p>
<p>According to market researcher <a href="http://www.virtualpressoffice.com/publicsiteContentFileAccess?fileContentId=237151&amp;fromOtherPageToDisableHistory=Y&amp;menuName=MyNews&amp;mId=&amp;pId=237176&amp;sId=&amp;sInfo=">In-Stat</a>, that could be about 2013, if by “take off” one means exceeding sales of DVD players. Unfortunately, the predicted adoption rate for Blu-ray in PCs is even worse. Metrics firm <a href="http://www.isuppli.com/News/Pages/Blu-ray-Sings-the-PC-Blues.aspx">iSuppli</a> projects that by 2013 only 16 percent of PCs will come with Blu-ray drives.</p>
<p>If, like me, you are waiting for a Mac mini with Blu-ray, you probably won’t be buying this year. However, for those who plan on keeping their next Mac for one to three years, a Mac mini with Core i5 and USB 3 can likely be had this year.</p>
<p>The same can be said for every other Mac, too. While 2010 may or may not take Macs to the &#8220;next level,&#8221; both Intel&#8217;s new Core processors and USB 3 are significant upgrades. That&#8217;s why if you need a Mac today, buy one, but if not, tomorrow is definitely worth the wait.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173935+why-not-to-buy-a-mac-now&utm_content=charlesjade">Sign up for a free trial</a>.</p><ul><li><a href="?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173935+why-not-to-buy-a-mac-now&utm_content=charlesjade"></a></li><li><a href="http://pro.gigaom.com/2009/10/report-3-d-computing-from-digital-cinema-to-gpus/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173935+why-not-to-buy-a-mac-now&utm_content=charlesjade">Report: 3-D Computing From Digital Cinema to&nbsp;GPUs</a></li><li><a href="http://pro.gigaom.com/2011/03/why-ipad-2-will-lead-consumers-into-the-post-pc-era/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173935+why-not-to-buy-a-mac-now&utm_content=charlesjade">Why iPad 2 Will Lead Consumers Into the Post-PC&nbsp;Era</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=173935&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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		<slash:comments>23</slash:comments>
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			<media:title type="html">Jade</media:title>
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		<title>Bye Bye USB Syncing: Is the iPad Bad for iPhone OS?</title>
		<link>http://gigaom.com/apple/bye-bye-usb-syncing-is-the-ipad-bad-for-iphone-os/</link>
		<comments>http://gigaom.com/apple/bye-bye-usb-syncing-is-the-ipad-bad-for-iphone-os/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 17:15:50 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
				<category><![CDATA[CNN Big Tech]]></category>
		<category><![CDATA[Commentary]]></category>
		<category><![CDATA[iPhone, iPod, iPad]]></category>
		<category><![CDATA[NYT Enterprise]]></category>
		<category><![CDATA[SYN Feature Enterprise]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[feature]]></category>
		<category><![CDATA[iBook store]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[sharing]]></category>
		<category><![CDATA[stanza]]></category>
		<category><![CDATA[syncing]]></category>
		<category><![CDATA[update]]></category>
		<category><![CDATA[USB]]></category>

		<guid isPermaLink="false">http://theappleblog.com/?p=40428</guid>
		<description><![CDATA[Users of Lexcycle&#8217;s terrific iPhone e-reader app Stanza (which was acquired by Amazon last year) are expressing their disappointment over a recent update that removes the ability to sync and share your book library over USB from the program. When pressed as to why exactly the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=173930&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p class="excerpt"><img  title="stanza_icon" src="http://gigapple.files.wordpress.com/2010/02/stanza_icon.jpg?w=215&h=201" alt="" width="215" height="201" class=" alignleft" />Users of Lexcycle&#8217;s terrific iPhone e-reader app Stanza (which was <a href="http://gigaom.com/apple/leading-iphone-ebook-reader-stanza-acquired-by-amazon/">acquired</a> by Amazon last year) are expressing their disappointment over a recent update that <a href="http://www.tuaw.com/2010/02/02/apple-forces-stanza-to-nix-usb-book-sharing/" target="_self">removes the ability to sync and share your book library over USB</a> from the program. When pressed as to why exactly the feature had been removed, Lexcycle responded that it was at the request of Apple.</p>
<p>Before I say anything else, it&#8217;s my duty to report that Apple is indeed acting within the scope of the agreement it has with developers in requesting the removal of this feature from apps. As of now, USB syncing is still a private API, which means developers shouldn&#8217;t technically be using it. To get around this, many have implemented the feature using the iPhone&#8217;s Digital Camera Image Management folder, but that also requires the use of private APIs. <span id="more-173930"></span></p>
<p>Whether or not developers are violating the development agreement isn&#8217;t at issue here, though, really. Apple has quietly acquiesced to the use of USB syncing in many apps, not just Stanza, until now. The timing is not inauspicious. Apple&#8217;s only begun to enforce this rule following the unveiling of the iPad, and, more to the point, of the <a href="http://gigaom.com/apple/ibooks-app-ibook-store/">iBookstore</a>.</p>
<p>Ars Technica believes this is only a temporary measure. They <a href="http://arstechnica.com/apple/news/2010/02/apple-kills-usb-syncing-for-apps-but-alternative-is-coming.ars" target="_self">point to an alternative</a> apparently in the works in iPhone 3.2:</p>
<blockquote><p>Though users of Stanza, PDF readers, numerous audio editors and sequencers, and other apps will be frustrated, the good news is that Apple has a mechanism planned to address both syncing and file sharing issues. The beta SDK for iPhone OS 3.2 has APIs for accessing an on-device shared storage folder, which will be mounted as a readable and writable disk when plugged in to a computer via USB.</p></blockquote>
<p>Ars then goes on to point out that iPhone OS 3.2 is currently only intended for use with the iPad. The same features could later appear in an update for the iPhone, but they may not. We could see an OS forking at this point, and that might mean a significant difference in the available features for each device.</p>
<p>Not to mention that there&#8217;s no guarantee the iPhone or the iPad will ever get the same kind of USB syncing functionality back. The iBookstore means that Apple has a monetary reason to prevent other content providers from getting its e-book products onto its devices. And in the meantime, while everyone waits for a potential future solution, Stanza users and others are left completely out in the cold.</p>
<p>The iPad represents many new possibilities for iPhone developers, but at what cost? Will Apple close its iPhone OS platform even further to ensure that it maintains the lion&#8217;s share of content control? Will it quietly hamstring legitimate competitors as it extends its power over the media users view on its devices? Not necessarily, but with the advent of a brand new device, we should watch closely to make sure we aren&#8217;t losing something irreplaceable in the bargain.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173930+bye-bye-usb-syncing-is-the-ipad-bad-for-iphone-os&utm_content=etherin">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2010/09/mobile-operators-strategies-for-connected-devices/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173930+bye-bye-usb-syncing-is-the-ipad-bad-for-iphone-os&utm_content=etherin">Mobile Operators&#8217; Strategies for Connected&nbsp;Devices</a></li><li><a href="http://pro.gigaom.com/2010/12/report-a-mobile-video-market-overview/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173930+bye-bye-usb-syncing-is-the-ipad-bad-for-iphone-os&utm_content=etherin">Report: A Mobile Video Market&nbsp;Overview</a></li><li><a href="http://pro.gigaom.com/2010/10/in-q3-the-tablet-and-4g-were-the-big-stories/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173930+bye-bye-usb-syncing-is-the-ipad-bad-for-iphone-os&utm_content=etherin">In Q3, the Tablet and 4G Were the Big&nbsp;Stories</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=173930&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>FireWire vs. USB: Which Is Faster?</title>
		<link>http://gigaom.com/apple/firewire-vs-usb-which-is-faster/</link>
		<comments>http://gigaom.com/apple/firewire-vs-usb-which-is-faster/#comments</comments>
		<pubDate>Tue, 12 Jan 2010 18:30:06 +0000</pubDate>
		<dc:creator>Charles Moore</dc:creator>
				<category><![CDATA[CNN Big Tech]]></category>
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		<category><![CDATA[FireWire]]></category>
		<category><![CDATA[USB]]></category>

		<guid isPermaLink="false">http://theappleblog.com/?p=38265</guid>
		<description><![CDATA[Most modern Macs, except for the MacBook Air and some MacBook models (such as my late 2008 unibody, alas), offer both FireWire and USB connections, so when shopping for an external hard drive you have plenty of options for something that will work with your Mac, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=173782&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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<p class="excerpt">Most modern Macs, except for the MacBook Air and some MacBook models (such as my late 2008 unibody, alas), offer both FireWire and USB connections, so when shopping for an external hard drive you have plenty of options for something that will work with your Mac, notes <a href="http://www.pcworld.com/article/185415/firewire_vs_usb_which_is_faster.html?tk=rss_news">Macworld&#8217;s James Galbraith.</a> And these days, he adds, USB hard drives are more common and less expensive than FireWire or even FireWire/USB combo drives.</p>
<p>True, but even though USB 2.0 has a maximum theoretical bandwidth of 480 Mbps, vs. a nominal 400 Mbps for FireWire 400, via real-world experience I can attest that USB 2.0 lags well behind FireWire 400 &#8212; to say nothing of the FireWire 800 used on all Macs still sold today with FireWire support. And adding insult to injury, USB 2.0 doesn&#8217;t support incredibly useful Target Disk Mode. I&#8217;ve also found that while booting a Mac from a USB 2.0 drive is possible, it&#8217;s not nearly as satisfactory and low-hassle (or speedy) as booting from FireWire drives. <span id="more-173782"></span></p>
<p>My gut-level impressions are borne out by Macworld&#8217;s lab testing, which found, for instance, that with a Western Digital My Book Studio 2TB Western Digital My Book Studio drive connected to a MacBook Pro, copying a 1GB file took 23 percent less time over FireWire 400 than over USB 2.0, while duplicating that file using FireWire 400 on the WD drive took 10 percent less time than when run over USB 2.0, and that FireWire 800 proved 35-58 percent faster than USB 2.0 in various tests on the MacBook Pro with the My Book Studio. Similar comparative results were noted using a compact Verbatim portable drive with the MacBook Pro.</p>
<p>However, the report also notes that the imminent release of USB 3.0 products in early 2010 promises speeds greater than FireWire 800 or even eSATA, but suggests that it may be some time before Apple begins supporting USB 3.0 with compatible ports (which will be backwards-compatible for USB 1.1 and 2.0 devices on Mac systems).</p>
<p>In the meantime, even a USB 2.0 only external hard drive is the best choice for a backup medium for most of us, especially using Time Machine in OS X 10.5 and 10.6 But my recommendation is to spend a few more dollars if necessary and get an external drive with multiple I/O interface support. Quad interface drives are becoming quite popular, able to handle USB 2.0 (and hopefully soon USB 3.0) plus FireWire 400, FireWire 800, and eSATA interfaces.</p>
<p>What&#8217;s your favorite backup medium and I/O interface?</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173782+firewire-vs-usb-which-is-faster&utm_content=cwmoore1">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/07/mobile-q2-smartphone-growth-surges-ipads-rule-continues/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173782+firewire-vs-usb-which-is-faster&utm_content=cwmoore1">Mobile Q2: Smartphone growth surges; iPad&#8217;s rule&nbsp;continues</a></li><li><a href="http://pro.gigaom.com/2011/03/why-ipad-2-will-lead-consumers-into-the-post-pc-era/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173782+firewire-vs-usb-which-is-faster&utm_content=cwmoore1">Why iPad 2 Will Lead Consumers Into the Post-PC&nbsp;Era</a></li><li><a href="http://pro.gigaom.com/2011/02/what-googles-honeycomb-means-for-apple-and-microsoft/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173782+firewire-vs-usb-which-is-faster&utm_content=cwmoore1">What Google&#8217;s Honeycomb Means for Apple and&nbsp;Microsoft</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=173782&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>Intel&#8217;s Light Peak was Apple&#8217;s Idea</title>
		<link>http://gigaom.com/apple/intels-light-peak-was-apples-idea/</link>
		<comments>http://gigaom.com/apple/intels-light-peak-was-apples-idea/#comments</comments>
		<pubDate>Mon, 28 Sep 2009 14:25:08 +0000</pubDate>
		<dc:creator>Liam Cassidy</dc:creator>
				<category><![CDATA[Commentary]]></category>
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		<category><![CDATA[light peak]]></category>
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		<description><![CDATA[Last week at the IDF 2009 Conference in San Francisco, Intel unveiled a new next-generation data transfer technology dubbed Light Peak. It&#8217;s basically an optical subsystem comprised of lasers, modules and probably the odd Flux Capacitor here and there. The outcome is transfer speeds of up [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=173424&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="intel logo small" src="http://gigapple.files.wordpress.com/2009/09/intel-logo-small.png?w=150&h=100" alt="intel logo small" width="150" height="100" class=" alignleft" /></p>
<p class="excerpt">Last week at the IDF 2009 Conference in San Francisco, Intel <a href="http://techresearch.intel.com/articles/None/1813.htm">unveiled</a> a new next-generation data transfer technology dubbed Light Peak. It&#8217;s basically an optical subsystem comprised of lasers, modules and probably the odd Flux Capacitor here and there. The outcome is transfer speeds of up to 10Gbps. (By comparison, the <a href="http://en.wikipedia.org/wiki/Universal_Serial_Bus#USB_3.0">upcoming</a> USB 3.0 standard will provide maximum throughput of &#8216;only&#8217; 3Gbps. So-called &#8220;Hi-Speed&#8221; USB 2.0, in case you&#8217;re not yet impressed <em>enough</em>, manages a measly 480Mbps.)</p>
<p>Furthermore, Intel says the technology can support multiple devices on the same port <em>simultaneously</em>, without the need for adapters or extension dongles, <em>and</em> maintain data parity at cable lengths up to one hundred meters. Wow. <span id="more-173424"></span></p>
<p>So it&#8217;s heart warming to know that Apple originally devised the concept for Light Peak. <a href="http://www.engadget.com/2009/09/26/exclusive-apple-dictated-light-peak-creation-to-intel-could-be/">Engadget</a> reports that Steve Jobs presented the idea to Intel&#8217;s Paul Otellini back in 2007. Apple was interested in developing an insanely high-speed interoperable standard capable of shifting huge amounts of data and, &#8220;&#8230;replace the multitudinous connector types with a single connector (FireWire, USB, Display interface).&#8221;</p>
<p style="text-align: center; "><img  title="Intel Light Peak Laser On" src="http://gigapple.files.wordpress.com/2009/09/intel-light-peak-laser-on.png?w=570&h=381" alt="Intel Light Peak Laser On" width="570" height="381" class=" alignleft" /></p>
<h3>Speed Demon</h3>
<p>The blistering super-speed of Light Peak makes it <a href="http://www.engadget.com/2009/09/24/video-intels-light-peak-running-an-hd-display-while-transferri/">ideal</a> for driving bandwidth-intensive devices and peripherals on the desktop &#8212; say, multiple HD panels &#8212; but the real world benefits to ordinary consumers (after all, most end-users do not have high-end desktop hardware) would obviously lie in handheld integration. Because the technology supports multiple devices <em>on the same port</em>, it means a portable device could potentially do-away with the tradition of providing several different I/O ports. Doesn&#8217;t this sound typically Apple? Say goodbye to Ethernet, USB, Mini DV, FireWire, optical audio in/out, HDMI and so on. Light Peak offers to replace them all with a <em>single</em>, super high-bandwidth alternative. Fewer ports means fewer components and smaller, thinner devices requiring less power. Presumably, they would be cheaper to manufacture, passing those savings down to the customers in the shape of lower prices. That said, I wouldn&#8217;t expect Apple to factor <em>that</em> into its premium pricing philosophy. Apple&#8217;s not exactly known for its low, low prices.</p>
<p>So what does it all mean in practical, everyday terms that, you know, <em>matter</em> to ordinary people? Well, right now, it means almost nothing since the technology is still in the developement stage. According to Engadget&#8217;s Joshua Topolsky, Apple intends to introduce the new standard (yep, it&#8217;s not just a new toy, it&#8217;s a whole new standard) in late 2010. Beyond that, 2011 might see low-power variations appear in handheld devices.</p>
<p>The concept behind Light Peak is typically Apple. It offers a real, practical &#8212; and aesthetically pleasing &#8212; solution to the age old problem of cable-mess while introducing impressive new technology to the industry. Jonathan Ive and Steve Jobs are, it seems, almost pathologically opposed to seeing buttons, ports and other bits and pieces on their devices. In fact, Ive <a href="http://www.youtube.com/watch?v=vOnCRWUsSGA">said</a> of the MacBook&#8217;s redesign; &#8220;We&#8217;ve refined and refined every detail in the service of the user, just to get rid of complexity. If something doesn&#8217;t need to be there, it&#8217;s not there. I don&#8217;t know how we could make something any more essential, any simpler…&#8221;</p>
<p>And for <em>ultimate</em> minimalism, look no further than the iPhone. It wouldn&#8217;t surprise me in the slightest if Ive and Jobs considered a zero-button design at one point in the iPhone&#8217;s R&amp;D infancy.</p>
<p>According to Engadget, the roadmap for Light Peak, as it stood in 2007, &#8220;&#8230;includes Light Peak being introduced to the iPhone / iPod platform to serve as a gateway for multimedia and networking outputs.&#8221;</p>
<p>Light Peak would offer an <em>incredible</em> data transfer platform to replace the USB standard used with all iPods and iPhones today. Imagine transferring an HD movie from iTunes to a device in mere seconds, or your entire iTunes music library in about a minute. And there&#8217;s no reason why OEMs can&#8217;t build Light Peak right into their chipsets and motherboards, allowing for ever-higher bus speeds.</p>
<p>Apple was smart going to Intel with the proposal for Light Peak. Introducing a new toy is relatively easy, but introducing a whole new platform is much harder. By handing the task to Intel, Apple can ensure this new standard makes its way into more hardware than Apple products alone.</p>
<p>USB 3.0 has been a long, <em>long</em> time coming, and many OEM&#8217;s are, presumably, invested in long-term licensing deals which allow them to build USB support into their products. At launch, Light Peak would be an expensive new platform (those licenses won&#8217;t be cheap!) that initially only Intel&#8217;s first-tier partners might support (Engadget tips the hat toward Sony as a possible early-adopter). Most OEMs will likely &#8220;wait and see&#8221; if the technology proves stable, reliable and economical in the long run. But at least they <em>will</em> consider it. They might not give it any attention at all if it were to appear as an Apple-only technology.</p>
<p>And goodness only knows if we&#8217;re about to see the start of another <a href="http://en.wikipedia.org/wiki/Format_war">format war</a>, pitted between USB 3.0 and Light Peak 1.0.</p>
<h3>One More Thing</h3>
<p>Engadget adds that Intel has plans for a new low-power Atom chip, due to launch next year, that will be positioned to compete with chips currently found in mobile devices such as iPhones, netbooks and set top boxes. Says Engadget, &#8220;The indication we&#8217;ve been given is that that product (coupled with the Light Peak standard) could provide the basis for some &#8220;big&#8221; MID news in 2010.&#8221;</p>
<p>I&#8217;m gonna watch the evolution of Light Peak carefully, and I think you should, too. Sure, it doesn&#8217;t (yet) promise the wireless goodness of the more mature and proven USB 3.0 standard, which, at the very least, won&#8217;t require end users replace all their peripherals with Light Peak-enabled alternatives. But it <em>does</em> offer the kind of wideband, high-speed convergence our increasingly interconnected devices cry-out for.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173424+intels-light-peak-was-apples-idea&utm_content=limalicas">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/02/a-2011-green-it-forecast/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173424+intels-light-peak-was-apples-idea&utm_content=limalicas">A 2011 Green IT&nbsp;Forecast</a></li><li><a href="http://pro.gigaom.com/2011/02/a-2011-infrastructure-forecast/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173424+intels-light-peak-was-apples-idea&utm_content=limalicas">A 2011 Infrastructure&nbsp;Forecast</a></li><li><a href="http://pro.gigaom.com/2011/01/green-its-q4-winners-wind-power-solar-power-smart-energy/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173424+intels-light-peak-was-apples-idea&utm_content=limalicas">Green IT&#8217;s Q4 Winners: Wind Power, Solar Power, Smart&nbsp;Energy</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=173424&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>iPhone 3.0 Brings Tethering to 20+ Carriers&#8230;Except AT&amp;T</title>
		<link>http://gigaom.com/apple/iphone-3-0-brings-tethering-to-20-carriers-except-att/</link>
		<comments>http://gigaom.com/apple/iphone-3-0-brings-tethering-to-20-carriers-except-att/#comments</comments>
		<pubDate>Mon, 08 Jun 2009 20:43:25 +0000</pubDate>
		<dc:creator>Christopher Ryan</dc:creator>
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		<description><![CDATA[As someone who has played with the betas of the iPhone 3.0 OS, I was excited to see the availability of tethering that would allow me to share the internet connection between my iPhone and my Mac. With 3.0 around the corner, the feature is coming, but not in the United States.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=172881&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="iPhone Supports Tethering" src="http://gigapple.files.wordpress.com/2009/06/tethering-iphone-20090608-jpg.jpeg?w=164&h=347" alt="iPhone Supports Tethering" width="164" height="347" class=" alignleft" /></p>
<p class="excerpt">As someone who has played with the betas of the iPhone 3.0 OS, I was excited to see the availability of <a href="http://www.apple.com/iphone/iphone-3g-s/tethering.html">tethering</a> that would allow me to share the Internet connection between my iPhone and my Mac. With 3.0 around the corner, the feature is coming, but not in the United States.</p>
<h3>Wired or Wireless?</h3>
<p>Tethering works via Bluetooth for wireless connectivity or via your dock connector and USB cable (which also conveniently charges your iPhone at the same time). Once you pair your devices and turn the feature on, there&#8217;s no more setup. Plus, you can still send and receive data and make phone calls on your device while it is tethered! Tethering is not a feature specific to the new iPhone 3G S and will run on both Macs and PCs. <span id="more-172881"></span></p>
<h3>Extra Fees</h3>
<p>Apple is working with different carriers independently to work out plans for tethering options. At the moment, Apple has announced over 20 carriers that will support tethering, including bharti, Telefonica, Tim, Hutchinson Telecom, &#8216;yes&#8217; Optus, Orange, TeliaSonera, true move, maxis, Rogers, SFR, O2, SingTel, T-Mobile, Turkcell, Glove, Vodafone, VimpelCom, Luxgsm, Chunghwa Telecom, Telkomsel and Telenor. Most carriers will be announcing specific pricing for this feature that is unique to them. Across the pond, O2 in the UK is offering a package based on the amount of data used with options at 3GB for 14.68 pounds ($23.45) per month and 10GB for 29.36 pounds per month.</p>
<h3>No Love for the U.S.?</h3>
<p>AT&amp;T, mysteriously absent from the aforementioned list, is not allowing tethering on its 3G network in the United States. While tethering disappeared from recent betas, the underground community brought support back through jailbreaking. It&#8217;s reasonable to assume that, while AT&amp;T has not announced pricing or plans for tethering, it will still be possible to tether in the United States either via jailbreaking or via a future deal announced by Apple and AT&amp;T.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=172881+iphone-3-0-brings-tethering-to-20-carriers-except-att&utm_content=limeology">Sign up for a free trial</a>.</p><ul><li><a href="?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=172881+iphone-3-0-brings-tethering-to-20-carriers-except-att&utm_content=limeology"></a></li><li><a href="http://pro.gigaom.com/2011/01/mobile-q4-all-eyes-were-on-android-4g-and-the-rising-tablet-tide/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=172881+iphone-3-0-brings-tethering-to-20-carriers-except-att&utm_content=limeology">Mobile Q4: All Eyes Were on Android, 4G and the Rising Tablet&nbsp;Tide</a></li><li><a href="http://pro.gigaom.com/2010/12/report-a-mobile-video-market-overview/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=172881+iphone-3-0-brings-tethering-to-20-carriers-except-att&utm_content=limeology">Report: A Mobile Video Market&nbsp;Overview</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=172881&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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