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	<title>GigaOM &#187; Apple</title>
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		<title>GigaOM &#187; Apple</title>
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		<title>11.6-inch MacBook Air review: Petite powerhouse</title>
		<link>http://gigaom.com/apple/11-6-inch-macbook-air-review-petite-powerhouse/</link>
		<comments>http://gigaom.com/apple/11-6-inch-macbook-air-review-petite-powerhouse/#comments</comments>
		<pubDate>Fri, 29 Jul 2011 17:21:18 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
				<category><![CDATA[10.7]]></category>
		<category><![CDATA[App Store]]></category>
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		<category><![CDATA[Mac OS X Lion]]></category>
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		<category><![CDATA[MacBook Air]]></category>
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		<guid isPermaLink="false">http://gigaom.com/?p=385587</guid>
		<description><![CDATA[With its latest update the MacBook Air inches ever closer to its high-powered siblings in the Pro line of Apple notebooks. But how does it stand up as a replacement for the MacBook Pro, and how does it compare to its predecessors? Here's what we found.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=385587&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="macbook-air-feature" src="http://gigaom2.files.wordpress.com/2011/07/macbook-air-feature.jpg?w=300&#038;h=200" alt="" width="300" height="200" class="alignright size-medium wp-image-385670" />With its latest update, the <a href="http://www.apple.com/macbookair/">MacBook Air</a>  inches ever closer to its high-powered siblings in the Pro line of Apple notebooks. With new Intel Core i5 and i7 processors that offer up to 2.5 times the performance of the previous Airs, they can probably suit the needs of many more a consumer, and likely a few more pro users, too. Here&#8217;s how I found the 11.6-inch Air met the task of replacing my 2009 13-inch MacBook Pro, and how it might work for you, too, depending on your needs.</p>
<h2>Specs and stats</h2>
<p>The 11.6-inch MacBook Air I&#8217;m reviewing has all the customization options available for the machine. That means a 1.8 GHz Core i7 Intel processor, 4 GB of RAM, a 256 GB SSD, and an Intel HD Graphics 3000 integrated card with 384 MB of shared memory. The price before tax for this computer as reviewed is $1,649.</p>
<p>With those specs, I ran the Air through the <a href="http://www.primatelabs.ca/geekbench/">Geekbench</a> tests to determine how fast it was relative to my existing machine and previous Air models. On average after three tests, my Air scored 6308 on the tests. Higher scores on Geekbench are better, and that number is in line with (and slightly exceeds) the <a href="http://www.primatelabs.ca/geekbench/mac-benchmarks/#64bit">Geekbench scores</a> for the 15- and 17-inch MacBook Pros from early 2010. The highest-scoring MacBook Air before this latest release was the top-of-the-line 2010 13-inch model, which rated just 3292 on Geekbench. The bottom line? Thanks to the new Core-series chips, these new Airs can handle quite the CPU load.</p>
<a href="http://gigaom.com/apple/11-6-inch-macbook-air-review-petite-powerhouse/#gallery-1-slideshow">Click to view slideshow.</a>
<h2>Real-world performance</h2>
<p>The tale of the tape is promising, but how does the new Air respond to real-world challenges? Quite well. My typical workflow involves fairly heavy use of a browser (which is becoming Safari more and more often with OS X Lion), Twitter for OS X, Reeder for Mac, Mail, Sparrow and Photoshop. It can be a demanding mix, but the Air held up well. I was particularly impressed with Photoshop CS5&#8242;s performance on the Air; the program launches quickly, and photo editing doesn&#8217;t feel like a chore on this ultra-portable, as it can on some notebooks.</p>
<p>But how it behaves when running apps is only half the story. The Air has remarkable startup and shutdown times, thanks to its solid-state storage and Lion&#8217;s new emphasis of that as a feature. From the time I press the power button to full desktop takes only 16-18 seconds on average, and shutting down is even faster: around 2-5 seconds. But if you&#8217;d rather save yourself even more time, closing and opening the lid to enter and resume from sleep mode shaves off precious seconds.</p>
<h2>Tradeoffs</h2>
<p>Apple has reduced the sacrifices you have to make in exchange for the Air&#8217;s gains in portability and drive speed, but a few still exist, and they may be deal-breakers for some. For example, I found battery life on my Air to be just shy of that on my 2009 13-inch MacBook Pro, even though one has clearly been through far more cycles than the others. You can probably squeeze out the five hours Apple promises, but to do so, you&#8217;d have to go with keyboard illumination off (a shame because it&#8217;s such a welcome addition to the Air), a fairly low screen brightness and not very much multitasking or video viewing. With average use, I can probably get about three hours out of the Air, compared to about four on my MacBook Pro. The 13-inch Air, with its larger battery, should provide more usage for those looking for it.</p>
<p>Two other sacrifices are the lack of optical disc drive and relatively few ports. You don&#8217;t get an SD card slot on the 11.6-inch Air (though you do on the 13-inch), for example, and only two USB ports, with no FireWire and no Ethernet. Apple has brought <a title="What Thunderbolt Means for End Users" href="http://gigaom.com/apple/what-thunderbolt-means-for-end-users/">Thunderbolt </a>to the Air, however, which could more than make up for the lack of other on-device ports when hubs and other <a title="Is this summer the real debutante ball for Thunderbolt?" href="http://gigaom.com/apple/is-this-summer-the-real-debutante-ball-for-thunderbolt/">Thunderbolt accessories start hitting the market</a>. It&#8217;s also worth noting that <a href="http://www.anandtech.com/show/4542/eagle-ridge-the-cheaper-optionally-smaller-thunderbolt-controller">the Thunderbolt spec used in the new Airs is different from that used in Apple&#8217;s Pro notebooks and desktops</a>, so you won&#8217;t be able to power more than one external display using it.</p>
<p>Like the Thunderbolt tech, the Air&#8217;s FaceTime camera isn&#8217;t exactly the same as those that ship with new iMacs and MacBook Pros, since it lacks the &#8220;HD&#8221; designation. Unless you do a lot of video calling and care deeply about resolution during said calls, however, this shouldn&#8217;t prove a major buying consideration.</p>
<p>The lack of an optical disc drive and the presence of only a few ports honestly don&#8217;t affect my opinion of the Air, but that&#8217;s because I use my notebooks almost exclusively while on the road. For those who want a laptop that can be both a docked desktop workstation and a road warrior, a Pro might be a better option.</p>
<h2>Form factor and design</h2>
<p>Arguably, the MacBook Air&#8217;s greatest asset is its unique hardware design. At just 0.68 inches at its thickest point, and only 2.38 pounds for the 11.6-inch model, it&#8217;s a portable computer that truly redefines the meaning of the term. The aluminum unibody construction, and the LED-backlit 1366&#215;768 screen also make it very easy on the eyes, as does the new backlit keyboard. I also found that the screen, while glossy, was less prone to glare than the glass screen on my older MacBook Pro &#8212; a definite plus if you&#8217;re thinking about using the computer outside at all.</p>
<p>Of all the benefits of its design, it&#8217;s the weight that many will most appreciate. When held in hand with the unibody MacBook Pro, the difference is startling. And in a backpack or shoulder bag, the weight it adds is virtually unnoticeable. The only downside to its design that I can see is the inability to easily upgrade system components like RAM or storage, something which DIY aficionados might want to consider before making a purchase.</p>
<h2>Verdict</h2>
<p>The new MacBook Air is the best Air yet, which is saying a lot after the impressive update it received last year. If you&#8217;re currently working with an older Pro notebook and wonder if the Air is a suitable replacement, the answer is probably yes. If you bought the Air last year and are wondering if this Air is worth an upgrade, consider that the processor powering these latest models is two generations newer, and it shows. Like the iPad and the iPhone, the MacBook Air sets the standard for its entire device category, and the latest upgrade is a worthwhile raising of that bar.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=385587+11-6-inch-macbook-air-review-petite-powerhouse&utm_content=etherin">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2010/09/how-to-market-your-iphone-app-a-developers-guide/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=385587+11-6-inch-macbook-air-review-petite-powerhouse&utm_content=etherin">How to Market Your iPhone App: A Developer&#8217;s&nbsp;Guide</a></li><li><a href="?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=385587+11-6-inch-macbook-air-review-petite-powerhouse&utm_content=etherin"></a></li><li><a href="?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=385587+11-6-inch-macbook-air-review-petite-powerhouse&utm_content=etherin"></a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=385587&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>Barclays Analyst Predicts Apple Ultra-Portable, Entry-Level iPhone</title>
		<link>http://gigaom.com/apple/barclays-analyst-predicts-apple-ultra-portable-entry-level-iphone/</link>
		<comments>http://gigaom.com/apple/barclays-analyst-predicts-apple-ultra-portable-entry-level-iphone/#comments</comments>
		<pubDate>Tue, 11 Nov 2008 00:00:51 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[hardware]]></category>
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		<category><![CDATA[Analysis]]></category>
		<category><![CDATA[Financial]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[netbook]]></category>
		<category><![CDATA[ultra portable]]></category>

		<guid isPermaLink="false">http://theappleblog.com/?p=10080</guid>
		<description><![CDATA[It seems everyone is lowering their sights regarding Apple&#8217;s projected earning for next financial year. But some, at least, are predicting more &#8220;wow&#8221; factor to shore up those numbers. No one seems to think they can sustain the kind of numbers they showed this past year, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=171916&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="barclays" src="http://gigapple.files.wordpress.com/2008/11/barclays.gif?w=220&#038;h=80" alt="" width="220" height="80" class=" alignleft" /></p>
<p class="excerpt">It seems everyone is lowering their sights regarding Apple&#8217;s projected earning for next financial year. But some, at least, are predicting more &#8220;wow&#8221; factor to shore up those numbers.</p>
<p>No one seems to think they can sustain the kind of numbers they showed this past year, especially regarding iPhone sales, since analysts see the device&#8217;s massive success to date as leaving less room for new customer growth in the future. Many customers will probably stick it out for the duration of their contracts before considering a hardware upgrade.</p>
<p>Barclays Capital analyst Ben Reitzes is the latest to <a href="http://www.palluxo.com/2008/11/10/apple-to-introduce-an-ultra-portable-device-rumor/" target="_self">cut projections</a> for the Cupertino-based tech company. Reitzes lowered his EPS (earnings per share) estimate for FY 2009 to $4.95, lower than his initial projection of $5. FY 2008 numbers had the EPS at $5.36.</p>
<p>Reduced earning predictions are based on a tough consumer market and lower growth opportunity, although Reitzes offers intriguing predictions regarding hardware introductions that could help the company pick up some customers in new demographics and niche markets.<br />
<span id="more-171916"></span><br />
He believes the gap between the $399 iPhone and $999 MacBook is just clamoring for a bridge product, and Barclays is putting their money on a touch-capable ultra-portable form factor. This will not, however, be a <a href="http://gigaom.com/apple/the-next-netbook-wave-platform-convergence-in-the-cloud/">netbook</a>. Steve Jobs has said that Apple doesn&#8217;t know how to make something of quality at that price point, and they won&#8217;t. They&#8217;ll go more up-market, producing a premium device in the $600 range, instead of joining in the race for the bottom.</p>
<p>According to Reitzes, the device would be perfectly positioned for partnerships with wireless carriers, a possibility we <a href="http://gigaom.com/apple/apple-to-sell-subsidized-notebooks-in-the-uk/">reported earlier</a>. He also mentions more MobileMe integration, and it&#8217;s true that a cloud computing device with multiple-band connectivity would be a match made in heaven for wireless broadband providers.</p>
<p>The Barclays report also introduces the interesting possibility of a cheaper, entry-level iPhone to appeal to non-smartphone cellular customers. Though they don&#8217;t specify, it&#8217;s possible this could be a media-phone instead of a smartphone, emphasizing music and movie playback and forgoing the bells and whistles of the App Store for those who wouldn&#8217;t make much use of it anyway. This last prediction, while possible, doesn&#8217;t seem like it will be a priority for Apple, considering today&#8217;s news that the iPhone has <a href="http://www.engadget.com/2008/11/10/iphone-3g-overtakes-the-razr-as-best-selling-domestic-handset/">unseated</a> the RAZR as the most popular U.S. mobile handset.</p>
<p>Personally, the possibility of an ultra-portable is far more tantalising than a netbook. If I buy an Apple computer, I want it to be a proper computer, not just a mobile web browser and chat client. Do you think an Apple UMPC is more likely than an Apple netbook? Which do you think is more useful/appealing?</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=171916+barclays-analyst-predicts-apple-ultra-portable-entry-level-iphone&utm_content=etherin">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/01/mobile-q4-all-eyes-were-on-android-4g-and-the-rising-tablet-tide/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=171916+barclays-analyst-predicts-apple-ultra-portable-entry-level-iphone&utm_content=etherin">Mobile Q4: All Eyes Were on Android, 4G and the Rising Tablet&nbsp;Tide</a></li><li><a href="http://pro.gigaom.com/2010/12/report-a-mobile-video-market-overview/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=171916+barclays-analyst-predicts-apple-ultra-portable-entry-level-iphone&utm_content=etherin">Report: A Mobile Video Market&nbsp;Overview</a></li><li><a href="http://pro.gigaom.com/2010/10/in-q3-the-tablet-and-4g-were-the-big-stories/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=171916+barclays-analyst-predicts-apple-ultra-portable-entry-level-iphone&utm_content=etherin">In Q3, the Tablet and 4G Were the Big&nbsp;Stories</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=171916&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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