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	<title>GigaOM &#187; Apple</title>
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		<title>GigaOM &#187; Apple</title>
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		<title>Hands on with Touch: Is a solid product enough at this stage?</title>
		<link>http://gigaom.com/apple/hands-on-with-touch-is-a-solid-product-enough-at-this-stage/</link>
		<comments>http://gigaom.com/apple/hands-on-with-touch-is-a-solid-product-enough-at-this-stage/#comments</comments>
		<pubDate>Mon, 05 Dec 2011 19:48:10 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
				<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Blackberry]]></category>
		<category><![CDATA[app]]></category>
		<category><![CDATA[touch]]></category>
		<category><![CDATA[photo-sharing]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Group Messaging]]></category>

		<guid isPermaLink="false">http://gigaom2.wordpress.com/?p=449982</guid>
		<description><![CDATA[Messaging apps. The words could just make you sigh at this point. From Facebook to WhatsApp to Apple, everyone has something to offer in this space. So can a new entry at this point possibly stand a chance? Touch, a new app, hopes so.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=449982&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="touch app blackberry iphone android" src="http://gigaom2.files.wordpress.com/2011/12/screen-shot-2011-12-05-at-2-34-53-pm.png?w=300&#038;h=195" alt="" width="300" height="195" class="alignright size-medium wp-image-450090" />Messaging apps. The words could just make you sigh at this point. From Facebook to WhatsApp to Apple, everyone has something to offer in this space. So can a new entry at this point possibly stand a chance? <a href="http://www.touch.com/">Touch</a>, a new app available for iOS, and also BlackBerry and Android devices, is sure hoping so.</p>
<h2>Cross-platform: check.</h2>
<p>Touch, has one thing going for it right away (besides a <a href="http://allthingsd.com/20111205/ever-heard-of-the-app-touch-nobody-has-but-12m-people-already-use-it/">great bargain on a good domain name</a>, touch.com) in that it&#8217;s immediately available for Android, iOS and BlackBerry. No &#8220;Android version coming soon&#8221; or &#8220;BlackBerry? Why bother?&#8221; for them, and that&#8217;s a very good thing in <a href="http://gigaom.com/2011/02/06/best-practices-for-maximizing-mobile-app-revenue/">terms of encouraging user adoption</a>. That&#8217;s mostly because it isn&#8217;t entirely new; it was PingChat, but has been rebranded as Touch, along with the introduction of its new &#8220;experience&#8221; sharing features. But long-standing leaders in the space like WhatsApp Messenger also have cross-platform access covered, and also <a title="WhatsApp bucks convention, quietly builds a messaging titan" href="http://gigaom.com/2011/11/11/whatsapp-bucks-convention-quietly-builds-a-messaging-titan/">boast a lot of momentum</a>, so it alone won&#8217;t guarantee success.</p>
<h2>Group messaging: check.</h2>
<p>Another thing Touch has covered is group messaging. You can add people to group chats, see participants at a glance via profile pics, and leave group chats whenever you wish just by swiping to delete the message thread in your main list view. It all works well, and as advertised (though Touch&#8217;s servers are having some sporadic trouble at launch, so there&#8217;s been a few issues with messages getting through) but you won&#8217;t find too much that isn&#8217;t available in Facebook Messenger here.</p>
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<p>With one-on-one messages, you&#8217;ll get &#8220;Sent/Delivered/Read/&#8221; receipts, just like you would on BlackBerry Messenger. You can&#8217;t, however, turn off read receipts like you can on iMessage if you&#8217;d rather not let someone know whether you have or haven&#8217;t check out what they said.</p>
<h2>Photo sharing: check.</h2>
<p>Touch&#8217;s major changes revolve around &#8220;experience sharing.&#8221; Essentially, this is photo sharing, wherein you choose a picture from an existing album or take a new one, upload it to Touch and select friends to share with. You also choose a name for the experience, and then friends you share it with can comment. It also reports whether or not your friends have viewed what you share. In this way, Touch sort of competes with Path, or with Instagram, but with a much more private audience, since you handpick individuals to share with.</p>
<h2>A capable product in a crowded market</h2>
<p>Touch is a good app; it&#8217;s cleanly designed, easy to use and strips away unnecessary features and frills to make conversation the real focal point of the experience. But it&#8217;s also in a tough spot; I found it hard to find anyone I know using it, despite its having taken over PingChat&#8217;s reported 12 million users. Plus, for photo sharing, <a title="Hands on with Path 2.0: What Facebook should be" href="http://gigaom2.wordpress.com/apple/hands-on-with-path-2-0-what-facebook-should-be/">Path&#8217;s gorgeous version 2.0</a> has it beat in almost every way, besides the ability to be more selective with who sees your photos, and a landscape mode for browsing and composing.</p>
<p>There are some things that work in Touch&#8217;s favor, however, including the ability to limit sharing but in a better way than most dedicated private messaging solutions provide. Also, there&#8217;s an HTML5 version in the works, which could open up Touch&#8217;s cross-platform appeal to a very broad audience, since it&#8217;ll allow desktop and all tablet users to participate, too.</p>
<p>Touch has a lot of polish and a lot of promise, and beats the user experience of WhatsApp in my opinion, judging by my trials on Android and iPhone devices. But its staying power will depend on whether or not it can convince more users to jump on board; tough to do at this stage in the group messaging competition.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=449982+hands-on-with-touch-is-a-solid-product-enough-at-this-stage&utm_content=etherin">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/07/mobile-q2-smartphone-growth-surges-ipads-rule-continues/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=449982+hands-on-with-touch-is-a-solid-product-enough-at-this-stage&utm_content=etherin">Mobile Q2: Smartphone growth surges; iPad&#8217;s rule&nbsp;continues</a></li><li><a href="http://pro.gigaom.com/2011/11/connected-world-the-consumer-technology-revolution/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=449982+hands-on-with-touch-is-a-solid-product-enough-at-this-stage&utm_content=etherin">Connected world: the consumer technology&nbsp;revolution</a></li><li><a href="http://pro.gigaom.com/2011/09/the-future-of-mobile-a-segment-analysis-by-gigaom-pro/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=449982+hands-on-with-touch-is-a-solid-product-enough-at-this-stage&utm_content=etherin">The future of mobile: a segment analysis by GigaOM&nbsp;Pro</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=449982&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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		<slash:comments>2</slash:comments>
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			<media:title type="html">touch app blackberry iphone android</media:title>
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		<item>
		<title>Apple unveils white iPod touch, tweaked iPod nano</title>
		<link>http://gigaom.com/apple/apple-unveils-white-ipod-touch-tweaked-ipod-nano/</link>
		<comments>http://gigaom.com/apple/apple-unveils-white-ipod-touch-tweaked-ipod-nano/#comments</comments>
		<pubDate>Tue, 04 Oct 2011 19:01:07 +0000</pubDate>
		<dc:creator>Alex Layne</dc:creator>
				<category><![CDATA[2011]]></category>
		<category><![CDATA[iPod]]></category>
		<category><![CDATA[Nano]]></category>
		<category><![CDATA[touch]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=415319</guid>
		<description><![CDATA[Apple on Tuesday announced some slight changes to two of its iPod models, the iPod touch and the iPod nano. The iPod shuffle remains exactly the same, as does the iPod classic. The nano features a redesigned interface, and there is now a white touch.
<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=415319&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="Apple Event 10/4 51" src="http://gigaom2.files.wordpress.com/2011/10/p1010662.jpg?w=300&#038;h=168" alt="Apple Event 10/4 51" width="300" height="168" class="alignright size-medium wp-image-415330" />Apple on Tuesday announced some slight changes to two of its iPod models, the iPod touch and the iPod nano, in addition to the <a title="Apple unveils iPhone 4S with A5 chip, Siri, fast network speeds" href="http://gigaom.com/apple/apple-unveils-iphone-4s-with-a5-chip-fast-network-speeds/">new iPhone 4S</a>. The iPod shuffle remains exactly the same (including the price), as does the iPod classic.</p>
<p>The new iPod touch retains the same case as the old one, but now there&#8217;s a white option, like on the iPhone. The price of the base 8 GB model has been lowered to $199, down from $229. The prices of the other models remain the same at $299 and $399 for 32 GB and 64 GB, respectively. Of note is the lack of a 128 GB model.</p>
<p>The new iPod nano features a slightly tweaked interface; instead of a 4&#215;4 grid of icons, it&#8217;s now just one row, making it easier to navigate. In addition, there are 16 new clock faces, capitalizing on the <a title="Deckster review: A smart and sophisticated iPod nano watchband" href="http://gigaom.com/apple/deckster-review-a-smart-and-sophisticated-ipod-nano-watchband/">&#8220;nano as a watch&#8221; trend</a>. The new faces include a digital design, as well as Mickey and Minnie Mouse designs (it&#8217;s worth pointing out that Steve Jobs holds the biggest single share of stock in Disney. There are also new fitness functions for the nano, too.</p>
<p>The price of the nano has also been lowered. The new prices are $129 and $149 for 8 GB and 16 GB models respectively, down from $149 and $179. Do new prices and features make this an attractive prospect for any of you?</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=415319+apple-unveils-white-ipod-touch-tweaked-ipod-nano&utm_content=alexlayne">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/11/connected-world-the-consumer-technology-revolution/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=415319+apple-unveils-white-ipod-touch-tweaked-ipod-nano&utm_content=alexlayne">Connected world: the consumer technology&nbsp;revolution</a></li><li><a href="http://pro.gigaom.com/2011/08/flash-analysis-steve-jobs/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=415319+apple-unveils-white-ipod-touch-tweaked-ipod-nano&utm_content=alexlayne">Flash analysis: Steve&nbsp;Jobs</a></li><li><a href="http://pro.gigaom.com/2011/07/connected-consumer-q2-digital-music-meets-the-cloud-e-book-growth-explodes/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=415319+apple-unveils-white-ipod-touch-tweaked-ipod-nano&utm_content=alexlayne">Connected Consumer Q2: Digital music meets the cloud; e-book growth&nbsp;explodes</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=415319&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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		<slash:comments>9</slash:comments>
	
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			<media:title type="html">alexlayne</media:title>
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			<media:title type="html">Apple Event 10/4 51</media:title>
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		<title>Apple and the Future of Computer Mice</title>
		<link>http://gigaom.com/apple/apple-future-computer-mice/</link>
		<comments>http://gigaom.com/apple/apple-future-computer-mice/#comments</comments>
		<pubDate>Wed, 28 Jul 2010 13:00:50 +0000</pubDate>
		<dc:creator>Adam Jackson</dc:creator>
				<category><![CDATA[hardware]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Magic Trackpad]]></category>
		<category><![CDATA[mouse]]></category>
		<category><![CDATA[touch]]></category>

		<guid isPermaLink="false">http://theappleblog.com/?p=49069</guid>
		<description><![CDATA[Apple's hatred of buttons and love of touch that began as early as 2003 with the 3rd generation iPod and continued with iPhone, iPad and multitouch trackpads should have clued us in that the mouse wouldn't be here forever.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=174430&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="magic-trackpad-fingers" src="http://gigapple.files.wordpress.com/2010/07/magic-trackpad-fingers.png?w=255&#038;h=300" alt="" width="255" height="300" class=" alignleft" />Apple has <a href="http://gigaom.com/apple/apple-introduces-new-magic-trackpad/">released</a> a Bluetooth peripheral that completely replaces the computer mouse as we know it. It&#8217;s not like we didn&#8217;t see this coming. Apple&#8217;s hatred of buttons and love of touch that began as early as 2003 with the 3rd generation iPod and continued with iPhone, iPad and multitouch trackpads should have clued us in that the mouse wouldn&#8217;t be here forever.</p>
<p>Apple&#8217;s not going to just release a $10,000 touchscreen table computer (ie. <a href="http://www.microsoft.com/surface/en/us/default.aspx">Microsoft Surface</a>) and hope people will line up to buy it. Instead, Apple will slowly shift our computer mannerisms $199 at a time (iPhone) until we&#8217;re completely touch. Buttons will be a distant memory like typewriters and Windows Me. This dream of using computers, <a href="http://en.wikipedia.org/wiki/Minority_Report_(film)">Minority Report</a> style, starts with the death of the computer mouse.</p>
<p>A simple truth is that my 10-year-old sister has grown up never using a computer mouse. She&#8217;s used notebook trackpads with her index finger and the touch-sensitive glass on my iPhone and iPad. The <a href="http://www.apple.com/magictrackpad/">Magic Trackpad</a> will be her input device of choice no matter what device she uses and the mouse is simply foreign in the way that the keys of a typewriter never felt right to me. Apple&#8217;s taken the steps necessary to remove the mouse forever, including making the Magic Trackpad compatible with Mac OS and Windows Vista &amp; 7.</p>
<p>The Magic Mouse comes with the iMac and Mac Pro which are two out of six computers that Apple sells. One out of three Macs comes with a Magic Mouse, and for $69 more, you can swap that out for a Magic Trackpad and never have to use the mouse at all. The Magic Trackpad is the same height, depth and length as the Apple Keyboard and fits snugly right next to the keyboard or a foot away, depending on your preference. The trackpad is the button and the box has a list of gestures to get started.</p>
<p>Of course, this isn&#8217;t a review of the Magic Trackpad since I haven&#8217;t used one yet, but I&#8217;m trying to weigh in on the future of how we interact with our Apple computers, or at least how Apple wants us to interact with them. The keyboard still reigns supreme and I prefer a physical keyboard to the one on my iPad or iPhone, but there are small changes I see that are making it obvious that change is coming faster than we think. Keyboards of today require very little pressure compared to keyboards of the 80&#8242;s and typewriters in the 40&#8242;s and 50&#8242;s. Pushing today&#8217;s keyboard keys are so easy that a child can type without issue. This decrease in pressure requirements is preparing us for touch keyboards that require no pressure, just as improvements to Apple&#8217;s trackpad have eventually turned into a dedicated peripheral that we will happily buy because we love the trackpad on our MacBooks.</p>
<p><img  title="hockey-puck" src="http://gigapple.files.wordpress.com/2010/07/hockey-puck.jpeg?w=200&#038;h=210" alt="" width="200" height="210" class=" alignleft" />I have to think big picture, though, and make that claim that iOS will soon make its way to our laptops and desktops, and soon the keyboard will be obsolete. Then, Apple will announce the last iteration of the Mac OS as iOS becomes a unified standard for how we get work done. The App Store will be the only way to get apps on your devices, software pirating drops, we touch instead of click and our fingers become the only input device you need.</p>
<p>Wow, that was quite a glimpse into the future in the length of two posts to Twitter, but that&#8217;s where I see it going.</p>
<p>This future is both far off and not so far when you look at where we&#8217;ve been in the past four years. In 2006, the Mighty Mouse had more than a few buttons and our keyboards had many keys and our phones were all keyboard from Windows Mobile to Palm OS to Blackberry and touch was something we did on notebook trackpads. This was before the glass trackpad and our trackpads had physical &amp; clickable buttons. Today, Apple&#8217;s <a href="http://gigaom.com/apple/apples-product-line-is-at-least-50-mobile/">product line is 50 percent mobile</a> and we do the majority of our &#8220;mobile input&#8221; with our fingers on iPods, iPhones, iPads and MacBook Trackpads and soon (let&#8217;s say a year from now) Apple will say that it has sold millions of Magic Trackpads and we&#8217;ll learn that a majority of desktop users use their finger as the primary input device. This shift is happening fast.</p>
<p>The computer interfaces depicted in Minority Report are still a decade away, but we&#8217;re prepared now and our fingers are moving more than ever, controlling objects on retina displays and interacting with 30&#8243; displays via trackpads. We&#8217;re doing it all right now and, once again, Apple is ahead of the curve, but still tip-toeing. Apple isn&#8217;t ditching the mouse completely but it&#8217;s testing the water to see how we react. Judging by yesterday&#8217;s buzz around the Magic Trackpad, I&#8217;m confident we&#8217;ve sent a message to Apple that iOS is ready for the mainstream and we&#8217;re ready to make touch the default input for tomorrow&#8217;s computers.</p>
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		<title>What I Think I Know About the Apple Tablet</title>
		<link>http://gigaom.com/apple/what-i-think-i-know-about-the-apple-tablet/</link>
		<comments>http://gigaom.com/apple/what-i-think-i-know-about-the-apple-tablet/#comments</comments>
		<pubDate>Mon, 18 Jan 2010 21:00:02 +0000</pubDate>
		<dc:creator>Patrick Hunt</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[iPhone, iPod, iPad]]></category>
		<category><![CDATA[tablet]]></category>
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		<guid isPermaLink="false">http://theappleblog.com/?p=39270</guid>
		<description><![CDATA[I&#8217;m a writer for a blog that focuses on Apple and its products, including Macs, iPods and iPhones. So I have a duty and an obligation to write one or more posts about the highly anticipated, much discussed, and completely unknown Apple Tablet device expected to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=173849&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="tablet_illustration" src="http://gigapple.files.wordpress.com/2009/12/tablet_illustration.png?w=300&#038;h=212" alt="" width="300" height="212" class=" alignleft" /></p>
<p class="excerpt">I&#8217;m a writer for a blog that focuses on Apple and its products, including Macs, iPods and iPhones. So I have a duty and an obligation to write one or more posts about the highly anticipated, much discussed, and completely unknown Apple Tablet device expected to be announced on <a href="http://gigaom.com/apple/apple-event-confirmed-for-january-27/">January 27</a>. But based on the last few years, I have a bit of a unique perspective on the tablet, why Apple might create one, and why you might want to buy one if it does.</p>
<p>Almost four years ago &#8212; about 9-10 months before the iPhone was first announced in January 2007 &#8212; I decided to give up a rather successful user experience consulting practice to follow a dream. I created a company to build and monetize a product of my own making, rather than continue to provide services to others. After some extensive research, a small team I had assembled helped me develop the product concept and strategy. Essentially, we were going to create what we called the &#8220;iTunes of apps,&#8221; an online ecosystem of applications that you could easily discover and download to all your digital devices. We determined we needed to build a tablet computer as proof of concept and get hardware manufacturers and content companies on board. <span id="more-173849"></span></p>
<p>We envisioned a product that looked something like the <a title="Notion Ink" href="http://news.cnet.com/8301-17938_105-10422961-1.html">Notion Ink</a> reported recently, and focused on creating &#8220;the first room-to-room mobile Internet device&#8221; on the market. Our plan was to focus on lifestyle applications that made daily life easier, including video recipes, home/baby/security monitoring, instructional videos for DIY home improvement projects, and a wide array of similar content. The <a title="miBook" href="http://www.mibook.com/repairs.html">miBook</a> has since been launched with similar ambitions, but focuses exclusively on &#8220;how to&#8221; type of content, rather than a full ecosystem of diverse apps serving many purposes. <a title="Litl" href="http://litl.com">Litl</a> is giving something similar a whirl, but it has a keyboard and limited capability touchscreen so it can&#8217;t really be called a tablet. <a title="HP's DreamScreen" href="http://h71028.www7.hp.com/hho/us/en/pclc/articles/series-dreamscreen.html">HP&#8217;s DreamScreen</a> is a digital picture frame that, while hardwired, is also attempting to address similar needs. Alas, we weren&#8217;t able to raise the significant capital required to launch such an animal, in part because no one on our team had a hardware background. We&#8217;ve since moved on to creating our own software and advising others in the user experience and mobile space.</p>
<p>For us, the effort was all about the user experience. At the time &#8212; and even since with the iPhone, full-screen Blackberries, and Android phones &#8212; there was a gap in the user experience between the Nokia N series and similar mobile devices, and full-fledged computers. Something incredibly fun and easy to use, with a screen big enough to be viewed across the room (for watching video recipes, sharing photos with the family, or just watching video content of any type). Of course, the iPhone and iPod touch have addressed much of this need, except the bigger screen. Viewing distance and sharing aren&#8217;t the only limitations of the mobile screen for content perhaps best consumed in a tablet style device. iPhone video, for example, takes over the screen, eliminating ability to view related text content or even publish opinions about the content you&#8217;re viewing to your social networks. There&#8217;s not really a good digital equivalent of reading magazines with imaginative typography, color spreads, and other graphic elements. And I have yet to see a compelling digital textbook that not only includes the original text, but also companion videos and graphics, news feeds on related topics, and updates from and conversation with the author.</p>
<p>That&#8217;s the sum total of what I know about the Apple Tablet. That there is a market for one, that many companies are trying hard to tap the market, and that there is a lot of content which would best be showcased on such a device. But what I don&#8217;t know is likely far more interesting. So without any inside knowledge, here is my not-so-idle speculation about what it might or could include:</p>
<ul>
<li><strong>Keyboard Dock:</strong> Perhaps the best use of a tablet would be a replacement for the consumer-oriented, entry-level white MacBook. But to successfully replace a laptop, the Apple tablet might just need a physical keyboard. What better way to integrate one than to simply make it a recharging dock?</li>
<li><strong>Third OS:</strong> My sense is there will be a new operating system for the tablet that bridges the gap between the small size, single-function nature of the iPhone OS and the larger platform, keyboard-driven, multitasking capabilities of Snow Leopard. It might be nice if the OS automatically sensed that the tablet was in the dock, and morphed slightly for keyboard optimized input.</li>
<li><strong>Publication Wrapper:</strong> A new multimedia format will join <a href="http://gigaom.com/apple/how-to-create-your-own-itunes-lp/">iTunes LP</a>, allowing publishers of primarily text-based content to release multimedia versions of their book, magazine, or newspaper content that dramatically changes how we consume a lot of content in the home.</li>
<li><strong>Apple TV &amp; iTunes Integration:</strong> The new tablet will basically become the wireless display to the Apple TV, and Apple will offer a ground-up rethinking about how content is shared among devices on a local network.</li>
<li><strong>Front-mounted Web Cam:</strong> Crowding around a MacBook to have a video chat with the grandparents isn&#8217;t a terrible experience, but it isn&#8217;t ideal. A touch-based iChat application would be far more compelling and fun.</li>
<li><strong>Home Controls:</strong> Expect Apple to position the tablet, an updated Apple TV, new and easier sharing of content among devices, apps like Remote, and integration with other systems as a way to make home controls a mass market.</li>
</ul>
<p>Personally, I enjoy all the rumors and speculation that some have grown weary of. I&#8217;m hoping that none of us are completely right, and that Apple will surprise us all with something that we never realized we couldn&#8217;t do without.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173849+what-i-think-i-know-about-the-apple-tablet&utm_content=jpatrickhunt">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2010/03/forecast-web-tablet-app-sales/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173849+what-i-think-i-know-about-the-apple-tablet&utm_content=jpatrickhunt">Forecast: Tablet App Sales To Hit $8B by&nbsp;2015</a></li><li><a href="http://pro.gigaom.com/2011/03/why-ipad-2-will-lead-consumers-into-the-post-pc-era/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173849+what-i-think-i-know-about-the-apple-tablet&utm_content=jpatrickhunt">Why iPad 2 Will Lead Consumers Into the Post-PC&nbsp;Era</a></li><li><a href="http://pro.gigaom.com/2011/03/the-near-term-evolution-of-social-commerce/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173849+what-i-think-i-know-about-the-apple-tablet&utm_content=jpatrickhunt">The Near-Term Evolution of Social&nbsp;Commerce</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=173849&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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			<media:title type="html">Patrick Hunt</media:title>
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		<title>Magic Sales for a Not-So-Magic Mouse</title>
		<link>http://gigaom.com/apple/magic-sales-for-a-not-so-magic-mouse/</link>
		<comments>http://gigaom.com/apple/magic-sales-for-a-not-so-magic-mouse/#comments</comments>
		<pubDate>Wed, 30 Dec 2009 20:00:50 +0000</pubDate>
		<dc:creator>Liam Cassidy</dc:creator>
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		<guid isPermaLink="false">http://theappleblog.com/?p=38377</guid>
		<description><![CDATA[Holiday spending has seen sales of Apple&#8217;s Magic Mouse soar. According to a report by NPD and covered today by AppleInsider, last month saw a twofold increase in Apple&#8217;s share of domestic mice sales. By the end of November, Apple had captured 10 percent of the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=173790&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="Magic Mouse dorsal and ventral views" src="http://gigapple.files.wordpress.com/2009/12/magic-mouse-dorsal-and-ventral-views.png?w=218&#038;h=208" alt="" width="218" height="208" class=" alignleft" /></p>
<p class="excerpt">Holiday spending has seen sales of Apple&#8217;s Magic Mouse soar. According to a report by NPD and covered today by <a href="http://www.appleinsider.com/articles/09/12/29/magic_mouse_helps_apple_double_share_of_market_in_8_weeks.html">AppleInsider</a>, last month saw a twofold increase in Apple&#8217;s share of domestic mice sales. By the end of November, Apple had captured 10 percent of the market.</p>
<p>NPD analyst Stephen Baker told AppleInsider:</p>
<blockquote><p>Sales in November were through the roof. The Magic Mouse had the best month for a mouse product from Apple that we&#8217;ve ever seen.</p></blockquote>
<p>It&#8217;s the first time Apple&#8217;s share of the domestic mouse market has ever reached double digits, and even more impressive considering the data was compiled from <em>standalone</em> sales. Units sold with new iMacs were not counted. <span id="more-173790"></span></p>
<p>While that&#8217;s fantastic news for Apple, I find myself wondering whether those new Magic Mouse owners aren&#8217;t going to be feeling somewhat disappointed because, despite its name, the Magic Mouse is  anything <em>but</em> magical. For a company that gets so much of its user experience spot-on, it <em>does</em> keep missing the target with its pointing devices.</p>
<p>Andy Ihnatko <a href="http://www.macworld.co.uk/blogs/index.cfm?blogid=7&amp;entryid=906">said</a> it best:</p>
<blockquote><p>I can’t think of a single good Apple mouse released this millennium. Ideologically, they’ve all been covered with spray-glitter and rainbow stickers.</p></blockquote>
<p>When I got my Magic Mouse I admired its diminutive form factor and minimalist lines but it was clearly not an ergonomic design. That super slimline, ground-hugging shape took some getting used to. But aesthetic and ergonomic matters aside, I think the thorniest issue isn&#8217;t with the hardware at all. The problem, as I see it, is one of user <em>perception</em>.</p>
<p>You see, users accustomed to the touchy-goodness of an iPhone or MacBook trackpad lament the lack of similar functionality in their supposedly &#8216;magic&#8217; mouse. The major criticism is usually expressed in the form of common questions, like, Why is there no pinch to zoom functionality? Why do we have to click, when we could tap? Why aren&#8217;t more swipe-gestures supported?</p>
<p>&#8220;It&#8217;s just a software fix,&#8221; reviewers on popular Apple tech sites have concluded, &#8220;Apple will likely add that functionality later in a software update.&#8221;</p>
<p>Well, I don&#8217;t think so. In fact, I think Apple will intentionally <em>avoid</em> adding further touch functionality to this mouse, and I think I know <em>why</em>.</p>
<h3><strong>Be Careful What You Wish For</strong></h3>
<p>In the relatively short time since the Magic Mouse was released in late October, several third-party applications have appeared, both free and paid, that (ahem) &#8216;tap&#8217; into the Magic Mouse software and foist upon the device all that pinching, swiping, multi-touch functionality people <em>think</em> they want. Well, I also thought I wanted those things&#8230;until I got them.</p>
<p>Remember how, with the Mighty Mouse, you had to handle it with care because those side-buttons could be <em>way</em> too sensitive? They were <em>so</em> sensitive, in fact, many people disabled those buttons entirely because they proved such a nuisance. Turns out, having multifunctional touch-sensitive controls all across the surface of the Magic Mouse turns the thing into a far <em>greater</em> nuisance than its &#8220;mighty&#8221; predecessor ever was.</p>
<p>I swiftly discovered that controls I <em>wanted</em> to trigger (say, a three-finger-tap) often wouldn&#8217;t register. I&#8217;d spend an inordinate amount of time obsessive-compulsively tapping the mouse with minimal success. Pinching and zooming was <em>literally</em> painful, transforming my hand into a deformed claw of knotted knuckles and cramp. Yet, for all my efforts, it <em>still</em> never zoomed in a controlled, predictable manner.</p>
<p>Worse still, functions I didn&#8217;t intentionally invoke would trigger while I was doing something else entirely. It got to the point where simply moving the pointer across the screen &#8212; an action so natural and normal I normally give it no conscious thought &#8212; was now an <em>event</em> demanding deliberate care and attention. I <a href="http://vladalexa.com/apps/osx/magicprefs/">tried</a> <a href="http://www.samuco.net/web/node/23">two</a> of the most popular apps and got the same results each time.</p>
<p>In short , it&#8217;s not a software problem, but rather, a limitation imposed by the very form factor of the mouse. As long as Apple wants its flagship pointing device to be small, svelte and sexy, it&#8217;s just not going to be the right shape and size for full-fledged multi-touch controls.</p>
<div id="attachment_38389" class="wp-caption aligncenter" style="width: 600px"><img  title="MagicPrefs App" src="http://gigapple.files.wordpress.com/2009/12/magicprefs-app.png?w=590&#038;h=479" alt="" width="590" height="479" class=" alignleft" /><p class="wp-caption-text">Software like MagicPrefs introduces hugely varied additional functionality</p></div>
<p>Apple, I&#8217;m sure, did a <em>lot</em> of R&amp;D to determine what were the most appropriate default touch controls for the Magic Mouse. Therefore, a feature&#8217;s <em>absence</em> is a deliberate choice. It makes perfect sense. One of the most celebrated aspects of Apple&#8217;s user-experience is its consistency; across all Macs the user experience is predictable and dependable. There are rarely unexpected (or unwelcome) surprises. Much of the time, that&#8217;s made possible by Apple&#8217;s minimalist, &#8216;less-is-more&#8217; approach to interface design.</p>
<p><em>That</em> is why so many people disliked the Mighty Mouse. In trying to do so much it was just too unpredictable and ruined the user experience. And <em>that</em> is why the Magic Mouse is so limited. It&#8217;s <em>better</em> this way.</p>
<p>I just wonder if all those new Magic Mouse owners will agree?</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173790+magic-sales-for-a-not-so-magic-mouse&utm_content=limalicas">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2010/07/report-nosql-databases-providing-extreme-scale-and-flexibility/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173790+magic-sales-for-a-not-so-magic-mouse&utm_content=limalicas">Report: NoSQL Databases &#8211; Providing Extreme Scale and&nbsp;Flexibility</a></li><li><a href="?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173790+magic-sales-for-a-not-so-magic-mouse&utm_content=limalicas"></a></li><li><a href="?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173790+magic-sales-for-a-not-so-magic-mouse&utm_content=limalicas"></a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=173790&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>The iPod Touch Holiday Sales Spike, or Why Apple is Building a Tablet</title>
		<link>http://gigaom.com/apple/the-ipod-touch-holiday-sales-spike-or-why-apple-is-building-a-tablet/</link>
		<comments>http://gigaom.com/apple/the-ipod-touch-holiday-sales-spike-or-why-apple-is-building-a-tablet/#comments</comments>
		<pubDate>Tue, 29 Dec 2009 15:51:20 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
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		<guid isPermaLink="false">http://theappleblog.com/?p=38300</guid>
		<description><![CDATA[Christmas was kind to Apple this year. The iPod touch seems to have been a popular gift this holiday season, at least according to some interesting statistics regarding App Store downloads over the period leading up to and including Christmas day. App download activity information tracked [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=173783&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p class="excerpt">Christmas was kind to Apple this year. The iPod touch seems to have been a popular gift this holiday season, at least according to some interesting statistics regarding App Store downloads over the period leading up to and including Christmas day. App download activity information tracked by Flurry Analytics (via <a href="http://www.mobilecrunch.com/2009/12/28/flurry-app-store-sees-record-breaking-christmas-50-growth-from-november-to-december/" target="_self">MobileCrunch</a>) shows a massive increase in downloads on December 25.</p>
<p><img  title="iPod-v-iPhone" src="http://gigapple.files.wordpress.com/2009/12/ipod-v-iphone.jpg?w=590&#038;h=341" alt="" width="590" height="341" class=" alignleft" />The iPhone also experienced a holiday bump, although nowhere near the surge the iPod touch had. That&#8217;s to be expected, since people are far less likely to give an iPhone as a gift, considering the attendant cell service contract and recurring fees associated with the smartphone. This also marks the first time app downloads on the iPod touch have exceeded those on the iPhone. <span id="more-173783"></span></p>
<p>Overall, the App Store saw a 51 percent increase in downloads from November to December. Note that only downloads are being accounted for here, so it isn&#8217;t clear what percentage of these figures are free apps and how many are paid. In either case, it&#8217;s good news for Apple, and probably for top app developers as well. Thanks to the way the App Store is organized, many of these downloads probably came from the top 25 and 50 lists available on the mobile version of the software marketplace.</p>
<p>Apple&#8217;s growth rate exceeds that of the Android market by a fair margin, with its 51 percent increase dwarfing Google&#8217;s 22 percent spike. Despite the advent of many competitors, and the variety of Android devices available, the App Store&#8217;s growth shows no signs of slowing or reaching a plateau.</p>
<p>Which is why Apple&#8217;s plans for a tablet are beginning to make more sense to me. Despite all the buzz online about the device, I had a <a href="http://gigaom.com/apple/itablet-can-apple-succeed-where-so-many-others-have-failed/" target="_self">hard time</a> figuring out who Apple would be able to successfully market such a device to, beyond fanbois and tech enthusiasts. But thought of as another way of extending the App Store&#8217;s reach and capitalizing on its success, it begins to make sense. Especially when you consider the latest rumors, which seem to indicate that the device, when it does arrive, will more closely resemble an incredibly versatile PMP than a tablet computer.</p>
<p>As long as the price point is kept low enough, I can definitely see iPod touch owners trading up, and people more interested in the movie and video side of things making a first iDevice purchase. In fact, the pricing structure of the tablet is the most intriguing aspect, as far as I&#8217;m concerned, and I can&#8217;t wait to see what Apple thinks people will pay for its latest creation.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173783+the-ipod-touch-holiday-sales-spike-or-why-apple-is-building-a-tablet&utm_content=etherin">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2010/09/how-to-market-your-iphone-app-a-developers-guide/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173783+the-ipod-touch-holiday-sales-spike-or-why-apple-is-building-a-tablet&utm_content=etherin">How to Market Your iPhone App: A Developer&#8217;s&nbsp;Guide</a></li><li><a href="?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173783+the-ipod-touch-holiday-sales-spike-or-why-apple-is-building-a-tablet&utm_content=etherin"></a></li><li><a href="http://pro.gigaom.com/2009/07/virtual-worlds-trends-and-opportunities/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173783+the-ipod-touch-holiday-sales-spike-or-why-apple-is-building-a-tablet&utm_content=etherin">Virtual Worlds: Trends and&nbsp;Opportunities</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=173783&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>Jobs &#8220;Happy&#8221; About Tablet Surprise to Come</title>
		<link>http://gigaom.com/apple/jobs-happy-about-tablet-surprise-to-come/</link>
		<comments>http://gigaom.com/apple/jobs-happy-about-tablet-surprise-to-come/#comments</comments>
		<pubDate>Mon, 28 Dec 2009 16:00:17 +0000</pubDate>
		<dc:creator>Liam Cassidy</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[hardware]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[interface]]></category>
		<category><![CDATA[keyboard]]></category>
		<category><![CDATA[patent]]></category>
		<category><![CDATA[piezoelectric]]></category>
		<category><![CDATA[tablet]]></category>
		<category><![CDATA[tactile]]></category>
		<category><![CDATA[touch]]></category>

		<guid isPermaLink="false">http://theappleblog.com/?p=38207</guid>
		<description><![CDATA[Steve Jobs is &#8220;extremely happy.&#8221; But it&#8217;s not because Psystar is dead. And it&#8217;s not because he&#8217;s been named CEO of the Multiverse or some other such end-of-year award. He&#8217;s happy because that Tablet he&#8217;s been working on almost exclusively since he returned to Apple in [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=173779&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="steve-jobs" src="http://gigapple.files.wordpress.com/2009/12/steve-jobs.jpeg?w=300&#038;h=202" alt="" width="300" height="202" class=" alignleft" />Steve Jobs is &#8220;extremely happy.&#8221; But it&#8217;s not because Psystar is dead. And it&#8217;s not because he&#8217;s been named <em>CEO of the Multiverse</em> or some other such <a href="http://gigaom.com/apple/and-the-best-of-the-decade-award-for-pretty-much-everything-goes-to/" target="_self">end-of-year award</a>. He&#8217;s happy because that Tablet he&#8217;s been working on almost exclusively since he returned to Apple in the summer is nearing completion. We think.</p>
<p>Writing in the New York Times last week, Nick Bilton <a href="http://bits.blogs.nytimes.com/2009/12/23/2010-the-year-of-the-tablet/">quoted</a> two unnamed sources (so we really only have his word to go on) in a piece that definitely got Apple fans&#8217; hearts racing and wallets twitching;</p>
<blockquote><p>&#8230;the icing on the cake comes from a current senior employee inside Apple. When one of my colleagues here asked if the rumors of the Apple tablet were true, and when we could expect such a device, the response from his source was, “I can’t really say anything, but, let’s just say Steve is extremely happy with the new tablet.”</p></blockquote>
<p><span id="more-173779"></span><br />
When El Jobso is happy, Apple is happy. When Apple is happy, they release stuff – shiny, sexy new stuff. And when Apple releases new stuff, we all get a little poorer. Financially. <em>Obviously</em> the emotional and spiritual gains of owning a shiny new gadget with a glowing fruit on it far outweighs the usually crazy-high asking price set by the Cupertino mothership.</p>
<p>Bilton also added;</p>
<blockquote><p>Yet another recently departed Apple employee tipped me: “You will be very surprised how you interact with the new tablet.”</p></blockquote>
<p>So, aside from Steve&#8217;s happiness, what&#8217;s this &#8216;surprise&#8217;? MacRumors <a href="http://www.macrumors.com/2009/12/24/apples-research-on-tactile-feedback-for-touchscreen-keyboard-revisited/">points</a> to a patent application published on Christmas Eve that might provide a clue about what&#8217;s to come. I wouldn&#8217;t want to spoil any potential surprise, so if you don&#8217;t want to read about &#8220;Keystroke Tactility Arrangement on a Smooth Touch Surface&#8221; it&#8217;s best not to read-on.</p>
<p>Still here? Good. Patent #<a href="http://appft1.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&amp;Sect2=HITOFF&amp;p=1&amp;u=/netahtml/PTO/search-bool.html&amp;r=1&amp;f=G&amp;l=50&amp;co1=AND&amp;d=PG01&amp;s1=20090315830.PGNR.&amp;OS=DN/20090315830&amp;RS=DN/20090315830">20090315830</a> is actually an extension of sorts, fleshing out an earlier patent filed in 2008, which described a method for a &#8220;Momentarily Enabled Electronic Device&#8221; (#<a href="http://appft1.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&amp;Sect2=HITOFF&amp;p=1&amp;u=/netahtml/PTO/search-bool.html&amp;r=6&amp;f=G&amp;l=50&amp;co1=AND&amp;d=PG01&amp;s1=Apple.AS.&amp;OS=AN/Apple&amp;RS=AN/Apple">20090315411</a> for those of you keeping a record). The short of it is that these patents together detail the major drawback of smooth-surface keyboards – they&#8217;re not user friendly. Apparently, users prefer actual physical keys to perfectly flat &#8220;virtual&#8221; keys.</p>
<p>But the problem with physical keys, as Señor Steve so eloquently explained at the iPhone announcement in 2007, is &#8220;&#8230;they get in the way.&#8221; The solution, then, would be some sort of temporary physical keyboard that comes to life when we need to type, but magically vanishes when we want to swipe. And when I say &#8220;vanishes&#8221; I really mean it goes away, completely, returning the full surface area to us for touchy-feely operations.</p>
<p>It sounds like science fiction, but these patents essentially describe methods for providing just that – a temporary, malleable physical keyboard that &#8220;pops up&#8221; <em>through</em> the normally-smooth touchscreen surface and slinks away again when it&#8217;s not needed.</p>
<p>I don&#8217;t know about you, but that&#8217;s pretty awesome. It sounds a lot like a <a href="http://en.wikipedia.org/wiki/Piezoelectric_sensor">piezoelectric</a> <a href="http://www.freepatentsonline.com/4857887.html">keyboard</a> to me, a technology that&#8217;s been around for decades but not very successfully implemented in consumer electronic devices.</p>
<p>I&#8217;m not going to spend time speculating much on other potential interaction surprises; voice control, for instance, would be a natural extension of technology already found in iPods and iPhones (and, to a far more limited extent, Mac OS X itself) but voice control is almost always cumbersome and unrewarding despite <a href="http://gigaom.com/apple/dragons-and-dictation-software-how-the-failure-continues/">occasional</a> flurries of excitement around the concept. Eye tracking or gesture-tracking are possible, but even less likely (though they would certainly be <em>surprising</em>!)</p>
<p>No, at this point, we have reasonably compelling evidence for only one big surprise, and it&#8217;s buried in the patents linked above. And while piezoelectric keyboards (or however Apple achieves this technology) aren&#8217;t too new or surprising for geeks as long-in-the-tooth as me, you can bet your iMac it&#8217;ll leave the general public stunned.</p>
<p>Especially when Steve Jobs <a href="http://gigaom.com/apple/rumour-has-it-tablet-announcement-as-early-as-january/">takes the stage</a> and makes the announcement in inimitable Jobsian style. Just twenty nine days and counting&#8230;</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173779+jobs-happy-about-tablet-surprise-to-come&utm_content=limalicas">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2010/03/forecast-web-tablet-app-sales/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173779+jobs-happy-about-tablet-surprise-to-come&utm_content=limalicas">Forecast: Tablet App Sales To Hit $8B by&nbsp;2015</a></li><li><a href="http://pro.gigaom.com/2011/03/why-ipad-2-will-lead-consumers-into-the-post-pc-era/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173779+jobs-happy-about-tablet-surprise-to-come&utm_content=limalicas">Why iPad 2 Will Lead Consumers Into the Post-PC&nbsp;Era</a></li><li><a href="http://pro.gigaom.com/2011/03/the-near-term-evolution-of-social-commerce/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173779+jobs-happy-about-tablet-surprise-to-come&utm_content=limalicas">The Near-Term Evolution of Social&nbsp;Commerce</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=173779&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>Predicting 2010: iPod and iPhone</title>
		<link>http://gigaom.com/apple/predicting-2010-ipod-and-iphone/</link>
		<comments>http://gigaom.com/apple/predicting-2010-ipod-and-iphone/#comments</comments>
		<pubDate>Mon, 07 Dec 2009 21:31:19 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Cult of Mac]]></category>
		<category><![CDATA[hardware]]></category>
		<category><![CDATA[2010]]></category>
		<category><![CDATA[3G]]></category>
		<category><![CDATA[3gs]]></category>
		<category><![CDATA[classic]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iPod]]></category>
		<category><![CDATA[Nano]]></category>
		<category><![CDATA[predicting 2010]]></category>
		<category><![CDATA[predictions]]></category>
		<category><![CDATA[shuffle]]></category>
		<category><![CDATA[touch]]></category>
		<category><![CDATA[updates]]></category>

		<guid isPermaLink="false">http://theappleblog.com/?p=37170</guid>
		<description><![CDATA[The dawn of a new year never fails to make me excited about all the potential for new devices we&#8217;ll inevitably see released. This year is no different, and for Apple&#8217;s iPod and iPhone, there are some storms that have been brewing for quite a while [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=173723&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="ipods" src="http://gigapple.files.wordpress.com/2009/12/ipods.png?w=300&#038;h=181" alt="" width="300" height="181" class=" alignleft" /></p>
<p class="excerpt">The dawn of a new year never fails to make me excited about all the potential for new devices we&#8217;ll inevitably see released. This year is no different, and for Apple&#8217;s iPod and iPhone, there are some storms that have been brewing for quite a while that should break in 2010. Hope you packed a raincoat.</p>
<p>I recently came across my still functional (including decent battery life) 30GB iPod Video while rooting through my drawers looking for a proprietary USB cable. After I charged it and booted it up, the palpable feeling of the HDD platter spinning up, and the faint sound that accompanies said action reminded me of just how far we&#8217;ve come, and of how far we&#8217;ve yet to go with Apple&#8217;s portable devices. Here&#8217;s where I think we&#8217;re headed next. <span id="more-173723"></span></p>
<h3>The iPod</h3>
<p>It&#8217;s long been the linchpin in Apple&#8217;s lineup of product offerings, and it deserves eternal respect for the role it had in reversing the company&#8217;s fortunes, but the iPod no longer enjoys the place of highest favor among Apple products, mobile or otherwise. I predict, as a general trend, a continued downplaying of the iPod&#8217;s role at Apple, and significant changes to the products on offer as a result of that trend.</p>
<p><strong>Video Comes to the Touch</strong></p>
<p><em>Probability: </em><strong><em>Guaranteed</em></strong><br />
The evidence all but guarantees that video is meant to come to the iPod touch sooner or later, and I predict it will be sooner, rather than later. Tear-downs of the most recently released iteration of the touch <a href="http://gigaom.com/apple/ipod-touch-missing-camera-mystery-solved/" target="_self">revealed a space</a> perfectly designed for the same camera guts found in the new iPod nano, so unless Apple is just very interested in toying maliciously with Apple rumor hounds, this one is basically in the bag. It doesn&#8217;t hurt that it&#8217;s the next logical step for the rising star of Apple&#8217;s iPod lineup.</p>
<p><strong>iPod Classic Gets Retired</strong></p>
<p><em>Probability</em><em>: <strong>Possible</strong></em><br />
It&#8217;s served long, and it&#8217;s served well, but the HD-based iPod Classic is not long for this world, in my opinion. Apple&#8217;s already streamlined the Classic to a single available model, and as the price of flash memory begins to <a href="http://arstechnica.com/hardware/news/2009/07/flash-memory-rebound-good-for-samsung-bad-for-netbooks.ars" target="_self">trend downwards again in 2010</a>, I think they&#8217;ll do away with the beast altogether and focus on turning Classic customers into iPod touch devotees.</p>
<p><strong>Touch-based Control Returns to Shuffle<br />
</strong></p>
<p><em>Probability: <strong>Possible</strong></em><br />
One of Apple&#8217;s most questionable decisions made in the service of sexy design is the loss of any and all buttons on the iPod shuffle. I think it will respond to mixed reviews and <a href="http://gigaom.com/apple/the-new-ipod-shuffle-digg-does-not-approve/" target="_self">consumer skepticism</a> by returning some form of manual (ie. non-voice) control to the device itself. That doesn&#8217;t necessarily mean buttons will return, if they can figure out some way to make use of the multi-touch tech it&#8217;s so clearly in love with.</p>
<p><strong>Nano Gets Incremental Video Upgrades</strong></p>
<p><em>Probability: </em><strong><em>Guaranteed</em></strong><br />
Look for the iPod nano to get steady improvements in the quality of its video camera, and in what you can do with said video on and off the device. Apple&#8217;s made its big changes to the device, and will now move into what amounts to a holding pattern in which it upgrades the upgrades it&#8217;s already introduced. And consumers will continue shelling out with each bump up.</p>
<h3>The iPhone</h3>
<p>Predicting where the iPhone will go is a bit more challenging than making calls about the iPod lineup. The upgrades made with the 3GS were logical enough, since many of them amounted to putting things in that should probably have been there in the first place.</p>
<p><strong>The Usual</strong></p>
<p><em>Probability: </em><strong><em>Guaranteed</em></strong><br />
There are the standard upgrades to be expected with any new model. These things include storage bumps (64GB next time around), improvements to the camera and video recording (bump up to 5 megapixels possible, but by no means a sure thing), and improvements to the processing and graphics rendering capabilities of the iPhone. They&#8217;re boring and we know they&#8217;re coming, so let&#8217;s not waste time on this.</p>
<p><strong>New Look</strong></p>
<p><em>Probability: </em><strong><em>Possible</em></strong><br />
The iPhone is incredibly recognizable, and that probably had something to do with the reason the 3GS still has the same distinctive look as the 3G. Other probable reasons include a rushed roll-out, and more emphasis on internal changes. I think next time around, we&#8217;ll be treated to a new look, and I wouldn&#8217;t exclude the possibility that we may have already seen <a href="http://gigaom.com/apple/new-iphone-case-backing-photos-making-the-rounds/" target="_self">some early prototypes</a> of this design change.</p>
<p><strong>Better Peer-to-Peer</strong></p>
<p><em>Probability: </em><strong><em>Guaranteed</em></strong><br />
The future of mobile tech is in peer-to-peer interaction between devices. Apple knows this, and that&#8217;s why it opened up Bluetooth interaction between devices when it released iPhone 3.0. I think Apple will make further efforts to make P2P experiences technically better and more seamless in the next update. That might come via improved Bluetooth, or using the recently revealed <a href="http://gigaom.com/apple/apple-backs-wi-fi-direct-indicates-better-peer-to-peer-on-the-way/" target="_self">Wi-Fi Direct</a> tech that Apple&#8217;s thrown its support behind.</p>
<p><strong>Physical Keyboard</strong></p>
<p><em>Probability: </em><strong><em>Absurd</em></strong><br />
No. Just kidding.</p>
<h3>The Big Picture</h3>
<p>Flash-bang upgrades will all go to the iPhone, while the iPod line will get natural but relatively small and less showy enhancements. The reason being, Apple is using the iPod touch and its brethren to <a href="http://www.macrumors.com/2009/12/07/ipod-touch-seen-as-building-base-of-future-iphone-users/" target="_self">herd consumers towards the iPhone</a>, which is the real cash cow and the better bet for long-term investment.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173723+predicting-2010-ipod-and-iphone&utm_content=etherin">Sign up for a free trial</a>.</p><ul><li><a href="?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173723+predicting-2010-ipod-and-iphone&utm_content=etherin"></a></li><li><a href="http://pro.gigaom.com/2011/01/mobile-q4-all-eyes-were-on-android-4g-and-the-rising-tablet-tide/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173723+predicting-2010-ipod-and-iphone&utm_content=etherin">Mobile Q4: All Eyes Were on Android, 4G and the Rising Tablet&nbsp;Tide</a></li><li><a href="http://pro.gigaom.com/2010/12/report-a-mobile-video-market-overview/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173723+predicting-2010-ipod-and-iphone&utm_content=etherin">Report: A Mobile Video Market&nbsp;Overview</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=173723&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>Apple Patent Describes Smart Remote Technology</title>
		<link>http://gigaom.com/apple/apple-patent-describes-smart-remote-technology/</link>
		<comments>http://gigaom.com/apple/apple-patent-describes-smart-remote-technology/#comments</comments>
		<pubDate>Fri, 20 Nov 2009 15:57:44 +0000</pubDate>
		<dc:creator>Liam Cassidy</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[hardware]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[gui]]></category>
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		<category><![CDATA[touch]]></category>

		<guid isPermaLink="false">http://theappleblog.com/?p=36114</guid>
		<description><![CDATA[The U.S. Patent and Trademark Office yesterday published a patent application Apple made way back in 2008 for “Pushing a User Interface to a Remote Device.” So, then&#8230;Smart Remotes. Cool! MacRumor’s Eric Slivka reports that the patent’s lead inventor is William Bull, now Yahoo’s Senior Director [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=173655&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="GUI Push Diagram 01" src="http://gigapple.files.wordpress.com/2009/11/gui-push-diagram-01.png?w=201&#038;h=290" alt="" width="201" height="290" class=" alignleft" /></p>
<p class="excerpt">The U.S. Patent and Trademark Office yesterday <a href="http://appft.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&amp;Sect2=HITOFF&amp;d=PG01&amp;p=1&amp;u=%2Fnetahtml%2FPTO%2Fsrchnum.html&amp;r=1&amp;f=G&amp;l=50&amp;s1=%2220090284476%22.PGNR.&amp;OS=DN/20090284476&amp;RS=DN/20090284476">published</a> a patent application Apple made way back in 2008 for “Pushing a User Interface to a Remote Device.” So, then&#8230;Smart Remotes. Cool!</p>
<p>MacRumor’s Eric Slivka <a href="http://www.macrumors.com/2009/11/19/apple-researching-methods-for-pushing-user-interfaces-to-accessories-from-media-devices/">reports</a> that the patent’s lead inventor is William Bull, now Yahoo’s Senior Director of Mobile User Experience, but once upon a time Apple’s iPod User Interface Manager. The so-called “father of the iPod,” Tony Fadell, is also credited.</p>
<p>The idea is simple; portable media devices &#8212; such as iPods and iPhones, for example &#8212; have their own on-board Graphical User Interface (GUI) and, usually, a built-in screen. Thing is, we don’t always want to take our iPhone out of our pocket when we’re listening to music (or, if you’re me, catching up on podcasts while washing the dishes). <span id="more-173655"></span></p>
<p>Enter remote controls (referred to in this patent as “accessories”). Often they’re dumb little inline sticks with a few fiddly (not to mention <em>tiny</em>) buttons. They&#8217;re useful, but basic, offering perhaps only a half dozen simple controls. Some of the more elaborate remotes have their own little displays, which is all very well and good, except that they also employ their own little GUIs which not only fail to resemble the one on the  device you’re trying to control, but often don’t provide full access to all the device’s functions. From the patent application:</p>
<blockquote><p>…existing remote GUIs are defined and controlled by the remote control device, and consequently, they may bear little resemblance to a GUI supplied by the portable media device itself Certain functions available on the portable media device (such as browsing or searching a database, adjusting playback settings, etc.) may be unavailable or difficult to find.</p></blockquote>
<p>Apple’s solution is to “push” the device’s GUI to <span style="text-decoration: line-through;">a remote</span> an accessory with a built-in display. Here&#8217;s the description from the patent application (I&#8217;ve shortened it to just the main points);</p>
<blockquote><p>The portable media device can provide the accessory with an image to be displayed on the video screen… [and] include various user interface elements that can resemble or replicate a &#8220;native&#8221; GUI provided directly on the portable media device. The accessory can send information to the portable media device indicative of a user action […] for example, that a particular button was pressed or that a particular portion of a touch-sensitive display screen was touched by the user. The portable media device can process this input to identify the action requested by the user and take the appropriate action. The action may include providing to the accessory an updated GUI image to be displayed, where the updated GUI image reflects the user action.</p></blockquote>
<p>Essentially this describes a touch-enabled screen, small enough (and dumb enough) to still be called an accessory, which effectively acts as a small auxiliary display/input panel for the device.</p>
<p><a rel="attachment wp-att-36117" href="http://gigaom.com/apple/apple-patent-describes-smart-remote-technology/gui-push-diagram-02/"><img  title="GUI Push Diagram 02" src="http://gigapple.files.wordpress.com/2009/11/gui-push-diagram-02.png?w=500&#038;h=282" alt="" width="500" height="282" class=" alignleft" /></a></p>
<p>I can’t see this making its way into an inline remote (it’s just not Apple’s style to make a wearable remote that’s <em>big</em>) but I can see a future revision of Apple’s current Remote that entirely does away with the buttons, replacing them with a capacitive touch screen.</p>
<p>Future software updates would enable one to connect the remote to a nearby Mac mini, Apple TV, even an iPod touch, and switch between those devices the same way the iPhone Remote app does today. The GUI would change, depending on the selected device.</p>
<p>The only drawback I can see to such a device (and remember, I’m just extrapolating here and imagining a <em>potential</em> future gadget &#8212; Apple’s patent application only describes a possible method and not an actual product) is that a remote with a capacitive touch screen will chew through its battery in next to no time. Is it conceivable we’ll be buying a charging dock for a future Apple MultiRemote?</p>
<p>More compelling is the notion that Apple could build this technology into an entire ecosystem, licensing third-party developers to create compatible hardware; imagine a house where a smart display on the door of your refrigerator not only tells you when the milk needs replacing but also allows you to skip tracks on the album you’re playing over AirTunes…</p>
<p>But am I thinking too <em>small</em>? Is this yet another patent application that will, ultimately, come to nothing, or could this be an early clue to a new Apple-tastic revolution?</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173655+apple-patent-describes-smart-remote-technology&utm_content=limalicas">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/03/why-ipad-2-will-lead-consumers-into-the-post-pc-era/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173655+apple-patent-describes-smart-remote-technology&utm_content=limalicas">Why iPad 2 Will Lead Consumers Into the Post-PC&nbsp;Era</a></li><li><a href="http://pro.gigaom.com/2011/03/the-near-term-evolution-of-social-commerce/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173655+apple-patent-describes-smart-remote-technology&utm_content=limalicas">The Near-Term Evolution of Social&nbsp;Commerce</a></li><li><a href="http://pro.gigaom.com/2011/02/content-farms-the-players-the-benefits-the-risks/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173655+apple-patent-describes-smart-remote-technology&utm_content=limalicas">Content Farms: The Players, The Benefits, The&nbsp;Risks</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=173655&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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		<slash:comments>6</slash:comments>
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		<title>New Patent Application Suggests Apple Tablet Could Have Pen Input</title>
		<link>http://gigaom.com/apple/new-patent-application-suggests-apple-tablet-could-have-pen-input/</link>
		<comments>http://gigaom.com/apple/new-patent-application-suggests-apple-tablet-could-have-pen-input/#comments</comments>
		<pubDate>Thu, 12 Nov 2009 16:26:42 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[hardware]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[input]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[patent]]></category>
		<category><![CDATA[pen]]></category>
		<category><![CDATA[stylus]]></category>
		<category><![CDATA[tablet]]></category>
		<category><![CDATA[touch]]></category>

		<guid isPermaLink="false">http://theappleblog.com/?p=35649</guid>
		<description><![CDATA[Apple apparently isn&#8217;t exclusively devoted to the idea of finger-based multi-touch input on all its devices, a recent patent applications shows. The patent application, found by Apple Insider, describes the use of a pen-like stylus to operate an &#8220;ink information&#8221; input system, and references tablet computing [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=173619&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p class="excerpt"><img  title="tablet_patent" src="http://gigapple.files.wordpress.com/2009/11/tablet_patent.png?w=202&#038;h=300" alt="tablet_patent" width="202" height="300" class=" alignleft" />Apple apparently isn&#8217;t exclusively devoted to the idea of finger-based multi-touch input on all its devices, a recent patent applications shows. The patent application, found by <a href="http://www.appleinsider.com/articles/09/11/12/apple_looks_to_improve_pen_based_input_on_tablet_touchscreens.html" target="_self">Apple Insider</a>, describes the use of a pen-like stylus to operate an &#8220;ink information&#8221; input system, and references tablet computing applications for the new tech by name.</p>
<p>&#8220;Ink information&#8221; refers to handwriting technology, specifically. The patent describes that previous attempts in this field, including in Apple&#8217;s own Newton device, have been insufficient to the task in the past. It suggests that the addition of an &#8220;ink manager,&#8221; a kind of go-between interpretive process, might reduce the occurrence of mistaken or misplaced ink detection. <span id="more-173619"></span></p>
<p>Here&#8217;s the exact wording of Apple&#8217;s description of both the problem of ink detection and its proposed solution:</p>
<blockquote><p>Even systems that attempt to improve this situation by using each stroke to determine the input field anew, such as the Apple Newton from Apple Computer Inc. of Cupertino, Calif., can suffer from failure modes that make the situation difficult for both end users and for application developers. For example, a word that accidentally spans two input fields even a tiny amount (due, for instance, to a stray ascender, descender, crossbar, or dot) may be broken up into multiple sessions, causing misrecognition and invalid data entries that must be manually corrected.</p>
<p>The ink manager interfaces between a pen-based input device, one or more applications (pen-aware or not) and one or more handwriting recognition engines executing on the computer system. The ink manager acquires ink information, such as ink strokes, entered at the pen-based input device, and organizes that information into ink phrases.</p></blockquote>
<p>Along with the patent description, Apple included an image of the proposed system in the application. The graphic is very reminiscent of prototypes and concepts of the as-yet unannounced tablet computer that has the Apple community bubbling over with excitement. Note the bar at the bottom, which resembles the dock on the home screen of the iPhone. I&#8217;d also like to point out that the device looks a lot like a reader, given the scroll buttons at the bottom. Maybe Apple is planning to change the game by making sure its reader doubles as a writer, too.</p>
<p>Ideally, the digital ink and stylus input tech described in the patent would operate alongside touch input. This application will no doubt bring a lot of hope for digital artists hoping to work with the device, for whom pen input is infinitely preferable to touch control. Hopefully, we won&#8217;t have to wait long to find out if a pen system makes it into a production device, since the tablet is rumored to be unveiled in the <a href="http://gigaom.com/apple/rumor-has-it-apple-tablet-arriving-january-19/" target="_self">first quarter of 2010</a>.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173619+new-patent-application-suggests-apple-tablet-could-have-pen-input&utm_content=etherin">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2010/03/forecast-web-tablet-app-sales/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173619+new-patent-application-suggests-apple-tablet-could-have-pen-input&utm_content=etherin">Forecast: Tablet App Sales To Hit $8B by&nbsp;2015</a></li><li><a href="http://pro.gigaom.com/2011/03/why-ipad-2-will-lead-consumers-into-the-post-pc-era/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173619+new-patent-application-suggests-apple-tablet-could-have-pen-input&utm_content=etherin">Why iPad 2 Will Lead Consumers Into the Post-PC&nbsp;Era</a></li><li><a href="http://pro.gigaom.com/2011/03/the-near-term-evolution-of-social-commerce/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173619+new-patent-application-suggests-apple-tablet-could-have-pen-input&utm_content=etherin">The Near-Term Evolution of Social&nbsp;Commerce</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=173619&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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		<slash:comments>5</slash:comments>
	
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		<title>Weekly App Store Picks: October 23, 2009</title>
		<link>http://gigaom.com/apple/weekly-app-store-picks-october-23-2009/</link>
		<comments>http://gigaom.com/apple/weekly-app-store-picks-october-23-2009/#comments</comments>
		<pubDate>Sat, 24 Oct 2009 17:35:13 +0000</pubDate>
		<dc:creator>Olly Farshi</dc:creator>
				<category><![CDATA[reviews]]></category>
		<category><![CDATA[App Store]]></category>
		<category><![CDATA[cooking]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[streaming]]></category>
		<category><![CDATA[touch]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[VOIP]]></category>

		<guid isPermaLink="false">http://theappleblog.com/?p=34766</guid>
		<description><![CDATA[The long-awaited weekend has finally arrived and with it comes the opportunity to consider purchasing some shiny new Apple hardware. If you&#8217;re looking for a distraction from those wallet-emptying new Apple toys, I suggest you check out my picks from the App Store. This week&#8217;s picks [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=173552&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p class="excerpt">The long-awaited weekend has finally arrived and with it comes the opportunity to consider purchasing some shiny new Apple hardware. If you&#8217;re looking for a distraction from those wallet-emptying new Apple toys, I suggest you check out my picks from the App Store.</p>
<p>This week&#8217;s picks are all about distractions, I&#8217;ve selected four apps to take your mind off everything else. My top pick is NFB Films, the National Film Board of Canada&#8217;s official iPhone app. Plus I&#8217;ve also been looking at Jamie Oliver&#8217;s 20 Minute Meals, Rebtel and Mr. Bounce.</p>
<h3><a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=329353638&amp;mt=8">NFB Films</a> (Free)</h3>
<p><img  title="appicon_nfb_films" src="http://gigapple.files.wordpress.com/2009/10/appicon_nfb_films.jpg?w=100&#038;h=100" alt="appicon_nfb_films" width="100" height="100" class=" alignleft" />Knowing little about the National Film Board of Canada, I was admittedly drawn to the app for other reasons. You see, I&#8217;m a long-time fan of <a href="http://myspace.com/abeautifulplace">Boards of Canada</a>, a Scottish duo who make crackling, whistful electronic music. The pair are known for borrowing samples &#8212; and even their name &#8212; from Canada&#8217;s NFB.</p>
<p>The app itself has absolutely nothing to do with the musicians. It&#8217;s actually a meticulously archived selection of videos plucked from the National Film Board of Canada&#8217;s brimming library. There&#8217;s both classic and current content, organized into categories such as Classics, Documentaries, Animated Films and Social Issues. It&#8217;s worth noting that these aren&#8217;t clips &#8212; the videos are feature-length presentations.</p>
<p>For such a vast quantity of content, it&#8217;s encouraging that the app is focused on usability. Browsing content feels just like Apple&#8217;s own iPod app, you can mark videos to be watched later, or send to a friend too. There&#8217;s even a button to find out what other nearby users are watching. And all this for free, too. It&#8217;s really quite brilliant. It&#8217;s a truly wonderful app and the NFB should be commended for allowing us all access to such a fantastic collection.<span id="more-173552"></span></p>
<p><a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=318926433&amp;mt=8"><br />
</a></p>
<p><a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=318926433&amp;mt=8"></a></p>
<h3><a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=318926433&amp;mt=8">Jamie Oliver&#8217;s 20 Minute Meals</a> ($7.99)</h3>
<p><img  title="appicon_jamie_olivers_20mm" src="http://gigapple.files.wordpress.com/2009/10/appicon_jamie_olivers_20mm.jpg?w=100&#038;h=100" alt="appicon_jamie_olivers_20mm" width="100" height="100" class=" alignleft" />Cooking might not be everyone&#8217;s idea of fun but, for the non-believers, I can assure you that once you get started it&#8217;s a joy. There&#8217;s nothing quite like creating a gorgeous looking plate of food and then, in the process of devouring it, discovering that it&#8217;s actually quite tasty too.</p>
<p>The turning point for me came after I attempted Jamie Oliver&#8217;s recipe for pan-fried tuna steak with <a href="http://www.jamieoliver.com/recipes/other-recipes/roasted-asparagus-with-rosemary-and-anch">fresh asparagus wrapped in pancetta</a>. Before that, the extent of my cooking ability was scrambled egg. Or omelette if I happened to get distracted and forgot to do the scrambling. For me, Jamie made cooking easy and accessible. A pleasure instead of a complex chore.</p>
<p>The iPhone app is essentially a Jamie Oliver cookbook infused with a dollop of multimedia goodness. There are 50 recipes included, all of which can be thrown together in 20 minutes. Each recipe features mouth-watering step-by-step photos and audio clips from Jamie too. There&#8217;s even a range of videos presented by Jamie to help you learn essential kitchen skills. A proper pukka package, as the man himself might say.</p>
<h3><a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=310755560&amp;mt=8">Rebtel</a> (Free)</h3>
<p><img  title="rebtel" src="http://gigapple.files.wordpress.com/2009/10/rebtel.jpg?w=100&#038;h=100" alt="rebtel" width="100" height="100" class=" alignleft" />News broke a couple of weeks back that <a href="http://gigaom.com/apple/att-now-allows-internet-voice-calls-on-its-wireless-network/">AT&amp;T is finally ready to allow Internet voice calls over its wireless network</a>. What this means for iPhone users in the U.S. is that soon you&#8217;ll be able to make calls using the Skype app over 3G.</p>
<p>We&#8217;re still waiting for the news to manifest itself in an actual Skype app update, furthermore it&#8217;s unclear whether carriers across Europe will follow suit with AT&amp;T. This is where VOIP service Rebtel comes in. The company claim that their new app allows super-cheap VOIP calls on the iPhone today.</p>
<p>Except the app doesn&#8217;t quite do that. What it actually does is uses a smart workaround to create a clever compromise. When you call a contact using Rebtel, the app automatically generates a local number which your call is routed through. It&#8217;s essentially an automated version of the Skype To Go service.</p>
<h3><a>Mr Bounce</a> (99 cents)</h3>
<p><img  title="appicon_mr_bounce" src="http://gigapple.files.wordpress.com/2009/10/appicon_mr_bounce.jpg?w=100&#038;h=100" alt="appicon_mr_bounce" width="100" height="100" class=" alignleft" />The last of my devastatingly distracting picks this week comes in the form of a game. Mr Bounce gives Atari&#8217;s oft-cloned Breakout an intriguing physics-based twist. Rather than just controlling the bat, you also control the ball&#8217;s altitude.</p>
<p>Initially it feels complicated. Like a physicists re-imagining of a classic game. Changing the altitude effectively changes the bounciness of the ball. There&#8217;s also trajectory projection, so you can see the path that the ball will follow. The game is even rendered with an RGB aesthetic and glowing vector geometry.</p>
<p>Once you&#8217;ve traversed the first few levels though, the game clicks and you&#8217;ll be guided through 25 excellent levels by the catchy blippy bloppy soundtrack. Great fun and great value too as Mr Bounce is currently only 99 cents.</p>
<p>That’s all the picks for this week. I’ll be back in seven days with a fresh selection of App Store recommendations.</p>
<p>In the meantime, what apps have you been using this week?</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173552+weekly-app-store-picks-october-23-2009&utm_content=ollyf">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2010/09/how-to-market-your-iphone-app-a-developers-guide/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173552+weekly-app-store-picks-october-23-2009&utm_content=ollyf">How to Market Your iPhone App: A Developer&#8217;s&nbsp;Guide</a></li><li><a href="?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173552+weekly-app-store-picks-october-23-2009&utm_content=ollyf"></a></li><li><a href="?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173552+weekly-app-store-picks-october-23-2009&utm_content=ollyf"></a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=173552&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>Rumor Has It: Apple&#8217;s Tablet to Be Verizon Subsidized</title>
		<link>http://gigaom.com/apple/rumor-has-it-apples-tablet-to-be-verizon-subsidized/</link>
		<comments>http://gigaom.com/apple/rumor-has-it-apples-tablet-to-be-verizon-subsidized/#comments</comments>
		<pubDate>Wed, 22 Jul 2009 16:30:27 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[hardware]]></category>
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		<category><![CDATA[Apple]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[device]]></category>
		<category><![CDATA[subsidy]]></category>
		<category><![CDATA[tablet]]></category>
		<category><![CDATA[touch]]></category>
		<category><![CDATA[Verizon]]></category>

		<guid isPermaLink="false">http://theappleblog.com/?p=29052</guid>
		<description><![CDATA[Now that the rumor mill has settled on October as a launch date for the still-unconfirmed Apple tablet device, it&#8217;s getting around to explaining just how said device will be sold to the public. At this rate, someone will be fondling a production model in low [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=173104&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="ipad_touch" src="http://gigapple.files.wordpress.com/2009/07/ipad_touch.jpg?w=240&#038;h=173" alt="ipad_touch" width="240" height="173" class=" alignleft" /></p>
<p class="excerpt">Now that the rumor mill has settled on October as a launch date for the still-unconfirmed <a href="http://gigaom.com/apple/rumor-has-it-apple-could-field-800-tablet-as-early-as-october/" target="_self">Apple tablet device</a>, it&#8217;s getting around to explaining just how said device will be sold to the public. At this rate, someone will be fondling a production model in low light and taking blurry cam photos by next Tuesday.</p>
<p>The Street <a href="http://www.thestreet.com/story/10548621/2/tech-rumor-of-the-day-apple-verizon-team-up-on-tablet.html" target="_self">is reporting</a> (with a fair degree of confidence, I may add) that not only is an Apple tablet a done deal, it&#8217;s a deal done with Verizon. A source, who asked not to be named, speaking to The Street said that Verizon will indeed be offering a subsidy on the new device for customers who sign up for a mobile data plan to be used with it. Though the two companies will be working together to mitigate consumer costs, their relationship won&#8217;t be as chummy as the Apple/AT&amp;T relationship, according to the source. <span id="more-173104"></span></p>
<p>The report also asserts that the upcoming tablet has been in development for two years, but that Apple has been waiting to see if consumer desire to prod a screen with their grubby mitts would become more than just a passing fad before introducing a larger, mobile computing-oriented device. The continued success of the iPhone and iPod touch would seem to indicate that the multi-touch interface is here to stay.</p>
<p>The success of an Apple tablet will depend upon how useful consumers see it as being, and on what the perceived value of such a device is, considering the relatively high cost it will likely command. I&#8217;ve often expressed desire for an OS X-running tablet device in the past, but my criteria for wanting one includes it being <a href="http://www.wacom.com/TabletPC/what_is_penabled.cfm" target="_self">Wacom penabled</a>, so that I can use it for working directly with illustration programs. If, as has been suggested, the upcoming tablet uses only finger-based input and runs iPhone OS, instead of OS X, it will lose a lot of its appeal for me. Besides being better suited to e-reading, I&#8217;m not sure what else a larger format iPod touch would bring to the table that I really desperately need.</p>
<p>A Verizon subsidy could go a long way towards making the device more attractive, since I&#8217;d want such a device to be perpetually connected anyway. Problem is, wireless providers won&#8217;t be in a position to compensate consumers to the tune of $200 to $400 the way they can with the iPhone, since subscription fees for a data-only device will be considerably less than a voice and data plan combined. If this device is real, Apple will be treading a thin line between professional features and consumer cost, and could land themselves squarely in no-man&#8217;s-land as a result.</p>
<p><em>Photo courtesy of flickr user <a href="http://www.flickr.com/photos/factoryjoe/" target="_self">factoryjoe</a>.</em></p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173104+rumor-has-it-apples-tablet-to-be-verizon-subsidized&utm_content=etherin">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/01/mobile-q4-all-eyes-were-on-android-4g-and-the-rising-tablet-tide/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173104+rumor-has-it-apples-tablet-to-be-verizon-subsidized&utm_content=etherin">Mobile Q4: All Eyes Were on Android, 4G and the Rising Tablet&nbsp;Tide</a></li><li><a href="http://pro.gigaom.com/2011/01/big-data-arm-and-legal-troubles-transformed-infrastructure-in-q4/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173104+rumor-has-it-apples-tablet-to-be-verizon-subsidized&utm_content=etherin">Big Data, ARM and Legal Troubles Transformed Infrastructure in&nbsp;Q4</a></li><li><a href="http://pro.gigaom.com/2010/12/report-a-mobile-video-market-overview/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173104+rumor-has-it-apples-tablet-to-be-verizon-subsidized&utm_content=etherin">Report: A Mobile Video Market&nbsp;Overview</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=173104&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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		<slash:comments>16</slash:comments>
	
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		<title>Verizon Buzz Sparks Rumors of Two New Apple Products</title>
		<link>http://gigaom.com/apple/verizon-buzz-sparks-rumors-of-two-new-apple-products/</link>
		<comments>http://gigaom.com/apple/verizon-buzz-sparks-rumors-of-two-new-apple-products/#comments</comments>
		<pubDate>Tue, 28 Apr 2009 15:30:58 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
				<category><![CDATA[CNN Mobile]]></category>
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		<category><![CDATA[devices]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iPod]]></category>
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		<category><![CDATA[Verizon]]></category>

		<guid isPermaLink="false">http://theappleblog.com/?p=22440</guid>
		<description><![CDATA[The Internet tubes have been awash with rumors of Apple and Verizon talks targeting a working relationship in 2010. While Verizon CEO Lowell McAdams has confirmed that they have talked to people at Apple, he&#8217;s otherwise not giving up any details about the discussions. BusinessWeek, however, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=172671&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="iphoneminiipodtablet" src="http://gigapple.files.wordpress.com/2009/04/iphoneminiipodtablet.jpg?w=300&#038;h=206" alt="iphoneminiipodtablet" width="300" height="206" class=" alignleft" /></p>
<p class="excerpt">The Internet tubes have been awash with rumors of Apple and Verizon talks targeting a working relationship in 2010. While Verizon CEO Lowell McAdams has confirmed that they have talked to people at Apple, he&#8217;s otherwise not giving up any details about the discussions. <a href="http://www.businessweek.com/technology/content/apr2009/tc20090427_328264.htm" target="_self">BusinessWeek</a>, however, who conducted the interview with McAdams, have found other sources that say Apple is working on two new products that might see distribution through Verizon Wireless.</p>
<p>News of the new devices comes via the oft-cited source of &#8220;people familiar with the matter&#8221; (as if people unfamiliar with the matter would be able to offer any information at all), one of whom reports actually having seen one of the devices. That one is supposed to be an &#8220;iPhone Lite,&#8221; details beyond which are not revealed. A &#8220;Lite&#8221; version of the iPhone has been a pet rumor of Apple followers since almost the advent of the iPhone itself, so it&#8217;s unsurprising to see them cropping up again. Presumably such a device would have less storage, maybe no camera, and perhaps lack Wi-Fi and other features. <span id="more-172671"></span></p>
<p>The other device is another perennial favorite that basically sounds like an iPod Touch XL. Described by BusinessWeek as &#8220;a media pad that would let users listen to music, view photos, and watch high-definition videos&#8221; that also allows for VoIP calls via Wi-Fi, under which premise Verizon would most likely be involved. Maybe they&#8217;ll offer the thing as a piece of subsidized hardware in exchange for signing up for a wireless mobile broadband package, in a deal comparable to many European (and now U.S., too) netbook packages.</p>
<p>According to BusinessWeek&#8217;s sources, the new devices could come out as early as this year, with one possibly introduced as early as this summer. That makes sense if AT&amp;T does indeed have iPhone exclusivity once again, since presumably nothing would prevent Verizon from working with Apple on other devices. Maybe Apple is taking a cue from BlackBerry maker RIM and other smartphone manufacturers that release different &#8220;exclusive&#8221; phone models with different carriers.</p>
<p>For now, the evidence just isn&#8217;t there to file this under anything other than wishful thinking, but it does make more sense than a netbook, given Apple&#8217;s very public stance against the devices. Apple&#8217;s iPhone/iPod touch brand is strong, and the App Store is a cash cow that would only benefit from having more devices funneling revenue its way. For the foreseeable future, iPhone OS represents far more growth potential than does OS X. Let&#8217;s just hope Apple recognizes that, too.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=172671+verizon-buzz-sparks-rumors-of-two-new-apple-products&utm_content=etherin">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/01/mobile-q4-all-eyes-were-on-android-4g-and-the-rising-tablet-tide/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=172671+verizon-buzz-sparks-rumors-of-two-new-apple-products&utm_content=etherin">Mobile Q4: All Eyes Were on Android, 4G and the Rising Tablet&nbsp;Tide</a></li><li><a href="http://pro.gigaom.com/2010/12/report-a-mobile-video-market-overview/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=172671+verizon-buzz-sparks-rumors-of-two-new-apple-products&utm_content=etherin">Report: A Mobile Video Market&nbsp;Overview</a></li><li><a href="http://pro.gigaom.com/2010/10/in-q3-the-tablet-and-4g-were-the-big-stories/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=172671+verizon-buzz-sparks-rumors-of-two-new-apple-products&utm_content=etherin">In Q3, the Tablet and 4G Were the Big&nbsp;Stories</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=172671&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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		<slash:comments>7</slash:comments>
	
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		<title>Reporting for Duty: Apple&#8217;s iPod Touch</title>
		<link>http://gigaom.com/apple/reporting-for-duty-apples-ipod-touch/</link>
		<comments>http://gigaom.com/apple/reporting-for-duty-apples-ipod-touch/#comments</comments>
		<pubDate>Mon, 20 Apr 2009 21:00:57 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
				<category><![CDATA[CNN Media]]></category>
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		<category><![CDATA[U.S.]]></category>

		<guid isPermaLink="false">http://theappleblog.com/?p=21939</guid>
		<description><![CDATA[The iPhone may be taking steps toward breaking into big business, but its little brother is already well on its way to becoming a career soldier. Apparently the iPod touch is becoming quite the staple for U.S. soldiers working in Iraq, partly because it&#8217;s such a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=172637&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="ipodarmy" src="http://gigapple.files.wordpress.com/2009/04/ipodarmy.png?w=250&#038;h=250" alt="ipodarmy" width="250" height="250" class=" alignleft" />
<p class="excerpt">The iPhone may be taking steps toward breaking into big business, but its little brother is already well on its way to becoming a career soldier. Apparently the iPod touch is becoming quite the staple for U.S. soldiers working in Iraq, partly because it&#8217;s such a versatile device capable of replacing and/or augmenting many items in a soldier&#8217;s standard kit. The touch is also a relatively cheap piece of hardware considering its usefulness, at least when considered in the context of military hardware.</p>
<p>Cost is not the only advantage the iPod touch has on the battlefield. It&#8217;s lightweight, durable (though for military deployment, they usually get some kind of special sheath to add to their in-built resilience), familiar to soldiers, and customizable. According to one Army official in Baghdad (via <a href="http://www.newsweek.com/id/194623" target="_self">Newsweek</a>), they also apparently have yet to be hacked by opposing forces. I can picture the new &#8220;Get a Mac&#8221; ad now, with John Hodgman getting hacked by an insurgent.</p>
<p>The main reason the iPod touch is so handy is its versatility as a development platform. As the App Store ads claim, &#8220;There&#8217;s an app for that,&#8221; and that includes things like translation, tactical mapping, networking/communication, surveillance, image recognition and ballistics calculation. Gun mounts and touch control mean that soldiers can do all of these things while keeping a hand or hands free for other activities and devices, some of which might save their life.</p>
<p>With military action becoming more and more a technological affair, expect to see the combat role of the iPod touch grow even more. Future iterations could prove even more useful, and ordinary consumers might benefit, too. If Apple adds hardware features to make the device more appealing for military use, the rest of us could reap the rewards. I&#8217;m thinking a camera and additional types of wireless antennas would be top priority from a military standpoint, and I&#8217;m sure consumers wouldn&#8217;t complain either.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=172637+reporting-for-duty-apples-ipod-touch&utm_content=etherin">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/03/why-ipad-2-will-lead-consumers-into-the-post-pc-era/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=172637+reporting-for-duty-apples-ipod-touch&utm_content=etherin">Why iPad 2 Will Lead Consumers Into the Post-PC&nbsp;Era</a></li><li><a href="http://pro.gigaom.com/2011/03/the-near-term-evolution-of-social-commerce/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=172637+reporting-for-duty-apples-ipod-touch&utm_content=etherin">The Near-Term Evolution of Social&nbsp;Commerce</a></li><li><a href="http://pro.gigaom.com/2011/02/content-farms-the-players-the-benefits-the-risks/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=172637+reporting-for-duty-apples-ipod-touch&utm_content=etherin">Content Farms: The Players, The Benefits, The&nbsp;Risks</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=172637&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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		<slash:comments>11</slash:comments>
	
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		<title>Weekly App Store Picks: March 28, 2009</title>
		<link>http://gigaom.com/apple/weekly-app-store-picks-march-28-2009/</link>
		<comments>http://gigaom.com/apple/weekly-app-store-picks-march-28-2009/#comments</comments>
		<pubDate>Sat, 28 Mar 2009 19:25:37 +0000</pubDate>
		<dc:creator>Olly Farshi</dc:creator>
				<category><![CDATA[Commentary]]></category>
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		<guid isPermaLink="false">http://theappleblog.com/?p=20523</guid>
		<description><![CDATA[Welcome one and all to the weekend, a time for rest, relaxation and fresh pickings from the App Store. Before checking out this week&#8217;s apps, we&#8217;ve got seven days worth of Apple happenings to run through. First up, the week kicked off with a scathing review [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=172556&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="app-pick-no-imacs-please-canadian" src="http://gigapple.files.wordpress.com/2009/03/app-pick-no-imacs-please-canadian.jpg?w=200&#038;h=309" alt="app-pick-no-imacs-please-canadian" width="200" height="309" class=" alignleft" /></p>
<p class="excerpt">Welcome one and all to the weekend, a time for rest, relaxation and fresh pickings from the App Store.</p>
<p>Before checking out this week&#8217;s apps, we&#8217;ve got seven days worth of Apple happenings to run through.</p>
<p>First up, the week kicked off with <a href="http://gigaom.com/apple/app-review-daniel-x-cliched-alien-hunters-dont-come-cheap/">a scathing review of the Daniel X graphic novel</a> &#8212; an utterly dull comic-book barely improved by its leap to iPhone. Later in the week though, I took a look at <a href="http://gigaom.com/apple/app-review-tumblr-collect-every-moment-wherever-you-go/">Tumblr&#8217;s official iPhone app</a>, turns out that it&#8217;s a brilliant tool for capturing moments while on the go.</p>
<p>On Tuesday, there was a <a href="http://gigaom.com/apple/unlocked-iphones-for-sale-in-the-uk-thanks-to-playcom/">curious new addition to UK retailer Play.com&#8217;s store</a>: the 16GB iPhone 3G. Apparently taking advantage of EU regulations &#8212; ensuring the availability of SIM-free mobile phones &#8212; the device&#8217;s are retailing at a hefty $900.</p>
<p>Midweek, Apple introduced <a href="http://gigaom.com/apple/apple-introduces-cross-border-shopping-for-some/">cross-border shopping for twenty different countries</a> via their online store. Unfortunately, our own Darrel Etherington was less than pleased to discover that Canada has been left out of the International shipping fun. Plus, owners of the unibody 17&#8243; Macbook Pro were also treated to a <a href="http://gigaom.com/apple/apple-releases-17-macbook-pro-graphics-fix/">firmware update fixing graphics issues</a> with the system.</p>
<p>Bringing an end to the week&#8217;s Apple happenings, over at <a href="http://www.gigaom.com">GigaOm.com</a>, Om Malik received a <a href="http://gigaom.com/apple/skype-on-its-way-to-the-iphone/">tip-off concerning a new app for iPhone</a>: Skype. That&#8217;s right, there&#8217;s rumored to be an official Skype iPhone app, due for release very soon. Unfortunately, for me, it may be too little too late: I doubt that it&#8217;ll be feature-packed enough for me to swap over from <a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=297574648&amp;mt=8">Nimbuzz</a>.</p>
<p>Moving on the apps, this week I&#8217;ve been looking at Bowman, Gengo Lite, AudioBoo and Elemental Monster TD. <span id="more-172556"></span></p>
<p><img  title="Bowman iPhone" src="http://gigapple.files.wordpress.com/2009/03/picture-123.png?w=102&#038;h=102" alt="Bowman iPhone" width="102" height="102" class=" alignleft" /><a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=308752159&amp;mt=8"><strong>Bowman</strong></a> (99 cents)<br />
The original version of Bowman is an excellent little physics-based <a href="http://www.kongregate.com/games/FreeWorldGroup/bowman-2">Flash game</a>, controlling an archer, you simply drag back on the arrows to launch them at your target. Back in February, I mentioned an unofficial 99 cent Bowman game that hit the App Store, for iPhone and touch. Now it seems that the official Bowman game has been released, alongside updated graphics, it packs three different modes: Single player, Multiplayer and Bird Hunt. Try the Flash game first and then, if it hits your target, grab the iPhone version.</p>
<p><img  title="gengolitefinnish" src="http://gigapple.files.wordpress.com/2009/03/gengolitefinnish.png?w=101&#038;h=104" alt="gengolitefinnish" width="101" height="104" class=" alignleft" /><a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=308619943&amp;mt=8"><strong>Gengo Lite: Finnish</strong></a> (free)<br />
Last Sunday I made the epic move of packing up shop and moving from my apartment in central London to Finland. As I don&#8217;t speak the language here, I decided to hit the App Store in a bid to find out if my iPhone can help me learn the local lingo. The Gengo Flashcards apps are particularly special &#8212; featuring both a plain old flashcard mode and a more exciting game mode. Plus, there&#8217;s a wide range of languages on offer: alongside Finnish, there&#8217;s Spanish, French, Italian and even Hindi, Farsi and Turkish among others.</p>
<p><img  title="audioboo-app-icon" src="http://gigapple.files.wordpress.com/2009/03/picture-29.png?w=102&#038;h=101" alt="audioboo-app-icon" width="102" height="101" class=" alignleft" /><a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=305204540&amp;mt=8"><strong>AudioBoo</strong></a> (free)<br />
Occasionally an app comes along that has the potential to change the way we use our iPhones on a daily basis. Both <a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=296415944&amp;mt=8">Tweetie</a> and <a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=281796108&amp;mt=8">Evernote</a> fall in to that category, the former giving me beautifully stream-lined access to Twitter and the latter enabling me to take notes and stay organized wherever I may be. AudioBoo is another one of these potential game-changers. It&#8217;s an app that plugs straight in to Facebook and Twitter allowing you to record tweet-style audio messages. Quick to set-up, easy to use and certainly very good fun, this is definitely one to check out. Stay tuned as I&#8217;ll be posting a full review to TheAppleBlog next week.</p>
<p><img  title="elementalmonster-td-app-icon" src="http://gigapple.files.wordpress.com/2009/03/elementalmonster-td-app-icon.png?w=100&#038;h=101" alt="elementalmonster-td-app-icon" width="100" height="101" class=" alignleft" /><a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=307986363&amp;mt=8"><strong>Elemental Monster TD</strong></a> (99 cents)<br />
Over the past few weeks, I&#8217;ve become somewhat obsessed with Tower Defense (TD) games. If you&#8217;re not familiar with the genre, it&#8217;s essentially a type of strategy game where you build offensive towers on a map to attack waves of enemies. It&#8217;s over-simplified real time strategy gaming: more immediate than Command &amp; Conquer and easier to learn (with much less depth) than Warcraft 3. Elemental Monster TD moves the genre forwards: introducing trading card collection alongside action-packed tower defense. What results is a game with stunning graphics, ultra-strategic gameplay and a few added twists to the tower defense genre. Normally $3.99, the app is on offer at 99 cents until March 30.</p>
<p>And that&#8217;s your lot for the week, I&#8217;ll be back next Saturday with more picks from the App Store. Plus, drop by TheAppleBlog during the week for the latest app reviews too.</p>
<p>In the meantime, what apps have you been using this week?</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=172556+weekly-app-store-picks-march-28-2009&utm_content=ollyf">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2010/09/how-to-market-your-iphone-app-a-developers-guide/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=172556+weekly-app-store-picks-march-28-2009&utm_content=ollyf">How to Market Your iPhone App: A Developer&#8217;s&nbsp;Guide</a></li><li><a href="?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=172556+weekly-app-store-picks-march-28-2009&utm_content=ollyf"></a></li><li><a href="http://pro.gigaom.com/2009/09/report-how-mobile-cloud-computing-will-change-tech/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=172556+weekly-app-store-picks-march-28-2009&utm_content=ollyf">Report: How Mobile Cloud Computing Will Change&nbsp;Tech</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=172556&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>Vuze Brings Easy Video Conversion to Apple Devices, but at What Cost?</title>
		<link>http://gigaom.com/apple/vuze-brings-easy-video-conversion-to-apple-devices-but-at-what-cost/</link>
		<comments>http://gigaom.com/apple/vuze-brings-easy-video-conversion-to-apple-devices-but-at-what-cost/#comments</comments>
		<pubDate>Wed, 25 Mar 2009 20:00:08 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
				<category><![CDATA[CNN Big Tech]]></category>
		<category><![CDATA[Commentary]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[NYT Enterprise]]></category>
		<category><![CDATA[SYN Feature Enterprise]]></category>
		<category><![CDATA[Apple TV]]></category>
		<category><![CDATA[conversion]]></category>
		<category><![CDATA[hd]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iPod]]></category>
		<category><![CDATA[torrents]]></category>
		<category><![CDATA[touch]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Vuze]]></category>

		<guid isPermaLink="false">http://theappleblog.com/?p=20272</guid>
		<description><![CDATA[I admit, I am a reformed Azureus user. When I made the transition from Windows to Mac for my primary machine, one hang-up that came with me was my devotion to Azureus, a program which (as I was soon to discover) was fast becoming unnecessarily resource-heavy [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=172537&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="vuze" src="http://gigapple.files.wordpress.com/2009/03/vuze.png?w=273&#038;h=142" alt="vuze" width="273" height="142" class=" alignleft" />I admit, I am a reformed Azureus user. When I made the transition from Windows to Mac for my primary machine, one hang-up that came with me was my devotion to Azureus, a program which (as I was soon to discover) was fast becoming unnecessarily resource-heavy and bloated, especially compared to lightweight Mac alternatives like Transmission, and more recently, uTorrent. I abandoned Azureus long before it stopped being open source and become Vuze, that Frankenstein beast of a media download manager.</p>
<p>Because I care about you, I actually installed the <a href="http://www.vuze.com/app?service=home" target="_self">newly released version of Vuze</a> on my MacBook today, even though it was painful to do so, and my notebook&#8217;s fan started working overtime the moment I did. The reason? Vuze now offers a quick and easy way to get video content in to your iTunes library and onto your iPhone, iPod, or Apple TV without getting your hands dirty with complicated conversion software. <span id="more-172537"></span></p>
<p><img  title="picture-7" src="http://gigapple.files.wordpress.com/2009/03/picture-7.png?w=900" alt="picture-7" class=" alignleft" /></p>
<p>It worked like a charm with the Katy Perry fluff piece I downloaded (if I have to endure Vuze, I should get to have some fun at least, right?); the conversion process took very little time and the video was available in my iTunes library immediately afterward. Likewise with a &#8220;Fast and Furious&#8221; trailer downloaded for the purposes of testing HD conversion, but I was disappointed to find that I couldn&#8217;t maintain HD quality during the conversion, since the max resolution supported under iTunes devices is 720&#215;432 for Apple TV.</p>
<p>I suppose it&#8217;s very handy if you&#8217;re looking to quickly get video onto your portable Apple device, and if you don&#8217;t mind finding and/or downloading the file in Vuze (I tried adding a previously downloaded .mkv file to my Vuze library, but could not). And it works very well if you want to convert HD content for playback on your PS3 or Xbox 360, but overall, I don&#8217;t think the bargain is worth the price of admission, especially if you&#8217;re an advanced enough user to convert your video using <a href="http://gigaom.com/apple/handbrake-093-brings-new-video-sources/">HandBrake</a> or some other similar program.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=172537+vuze-brings-easy-video-conversion-to-apple-devices-but-at-what-cost&utm_content=etherin">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/01/mobile-q4-all-eyes-were-on-android-4g-and-the-rising-tablet-tide/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=172537+vuze-brings-easy-video-conversion-to-apple-devices-but-at-what-cost&utm_content=etherin">Mobile Q4: All Eyes Were on Android, 4G and the Rising Tablet&nbsp;Tide</a></li><li><a href="http://pro.gigaom.com/2010/12/report-a-mobile-video-market-overview/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=172537+vuze-brings-easy-video-conversion-to-apple-devices-but-at-what-cost&utm_content=etherin">Report: A Mobile Video Market&nbsp;Overview</a></li><li><a href="http://pro.gigaom.com/2010/10/in-q3-the-tablet-and-4g-were-the-big-stories/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=172537+vuze-brings-easy-video-conversion-to-apple-devices-but-at-what-cost&utm_content=etherin">In Q3, the Tablet and 4G Were the Big&nbsp;Stories</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=172537&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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