Apple’s new iBooks digital textbooks initiative has seen 350,000 downloads in just three days, according to new info. That’s a strong start for Apple’s expanded educational offerings, but the real question will be whether that can translate into long-term success. Read More »
Apple
In talking with an executive from Apple iBooks partner McGraw-Hill, it’s clear the company has high hopes but also concerns about maintaining consistently high-quality textbooks that are published with iBooks Author. Here are some of the most interesting points from our conversation. Read More »
Apple is not the first company to introduce the idea of interactive and digital textbooks for mobile devices. And the players that are already doing that are, unsurprisingly, not super thrilled with all the attention Apple) is getting today. And they’re defending their territory. Read More »
Since before Apple announced its press event taking place this week, there’s been speculation that a logical step would be to sell digital textbooks directly through its iBookstore. But it turns out, what the company announces might not be that complicated. Read More »
Apple’s back to school promotion has run the last several years, from the last week in May to the first week in September. However, as the growth of iPod sales has slowed and other products have the spotlight, it might be time to rethink the promotion. Read More »
It appears that rumors of the death of the e-book on the iPhone platform were greatly exaggerated, at least that’s what Apple has said in a recent statement. Backing up Apple’s official denial of plans to discontinue that side of app store business is a Wall… Read More »
