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	<title>GigaOM &#187; Apple</title>
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		<title>GigaOM &#187; Apple</title>
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		<title>Apple TV &#8216;Take 2&#8242; &#8211; Post Upgrade Melancholy</title>
		<link>http://gigaom.com/apple/apple-tv-take-2-post-upgrade-melancholy/</link>
		<comments>http://gigaom.com/apple/apple-tv-take-2-post-upgrade-melancholy/#comments</comments>
		<pubDate>Wed, 13 Feb 2008 06:39:32 +0000</pubDate>
		<dc:creator>Bob Rudis</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[hardware]]></category>
		<category><![CDATA[Random Access]]></category>
		<category><![CDATA[Apple TV]]></category>
		<category><![CDATA[Flickr]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[movie rentals]]></category>
		<category><![CDATA[Software Update]]></category>
		<category><![CDATA[take-2]]></category>

		<guid isPermaLink="false">http://theappleblog.com/2008/02/12/apple-tv-take-2-post-upgrade-melancholy/</guid>
		<description><![CDATA[For the past 24+ hours RSS readers around the globe have been awash with OS X 10.5.2 update news and notes on the ancillary side updates. The Cupertino software barrage continued today, including the Apple TV &#8220;Take 2&#8243;, which added access to iTunes rentals, Flickr/.Mac photos/movies [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=171299&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>For the past 24+ hours RSS readers around the globe have been awash with OS X 10.5.2 update news and notes on the ancillary side updates. The Cupertino software barrage continued today, including the <a href="http://www.apple.com/appletv/upgrade/">Apple TV &#8220;Take 2&#8243;</a>, which added access to iTunes rentals, Flickr/.Mac photos/movies and HD trailers.</p>
<p>I started the download before my evening run and it was ready to install when I finally had time to complete the upgrade. What followed was a series of very un-Apple events. From the point I told it to start the process to being greeted with the new main menu I received practically no useful feedback apart from the pretty silver-grey Apple logo and a progress bar. I experienced waiting through at least three reboots, had &#8220;static&#8221; appear (briefly) and was finally placed into a completely foreign menu system. Apple provided no verbiage on what was going on nor whether each step was truly successful, and there were no &#8220;go to apple.com/&#8230; to learn more about the update&#8221; prompts to help me prepare for the feature changes &#038; additions. While <em>I</em> didn&#8217;t need those prompts, I suspect there were more than a few Apple TV users who would have really appreciated them since navigation is – in some places – radically different.</p>
<p>As far as the new features are concerned, Flickr &#038; .Mac integration work very well (for as long as we have Flickr&#8230;sigh) and are easy to configure. I haven&#8217;t had the opportunity to try purchasing or renting anything from the integrated storefront (perhaps if they had managed to get <i>Martian Child</i> in on the Tuesday store update I would have had more reason to), but I suspect they made extra effort to get that right given how it sets up a nice, direct revenue stream for them. HD trailers, however, are just horrible. <i>Wall&bull;E</i> (our two year old loves the trailer) stalled <strong>five</strong> times despite the Apple TV being hooked up via Ethernet and my Comcast link being very solid/speedy (contrast the trailer hiccups with the 180MB 10.5.2 update retrieval which downloaded in just under 2 minutes, though I realize it&#8217;s not a completely fair comparison).</p>
<p>So, overall, I was left a bit disappointed after the update, but look forward to being able to use the new features as Apple expands their video library and improves retrieval of HD content.</p>
<p>What&#8217;s your Apple TV &#8216;Take 2&#8242; story and what are your thoughts on the update? If you&#8217;ve tried purchasing or renting directly from the Apple TV, how easy/seamless was it? Any hiccups with trailers, .Mac or Flickr? Share your experiences over at the <a href="http://theappleblog.com/community/">Community</a> or drop a note in the comments.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=171299+apple-tv-take-2-post-upgrade-melancholy&utm_content=hrbrmstr">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2010/11/report-the-connected-tv-marketplace/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=171299+apple-tv-take-2-post-upgrade-melancholy&utm_content=hrbrmstr">Report: The Connected TV&nbsp;Marketplace</a></li><li><a href="http://pro.gigaom.com/2010/09/how-to-market-your-iphone-app-a-developers-guide/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=171299+apple-tv-take-2-post-upgrade-melancholy&utm_content=hrbrmstr">How to Market Your iPhone App: A Developer&#8217;s&nbsp;Guide</a></li><li><a href="http://pro.gigaom.com/2010/07/apples-path-to-the-living-room/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=171299+apple-tv-take-2-post-upgrade-melancholy&utm_content=hrbrmstr">Apple&#8217;s Path to the Living&nbsp;Room</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=171299&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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