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	<title>GigaOM &#187; Apple</title>
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		<title>GigaOM &#187; Apple</title>
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		<title>Simplify Music 2.0 Does What iTunes and iPhone Should Do Natively</title>
		<link>http://gigaom.com/apple/simplify-music-20-does-what-itunes-and-iphone-should-do-natively/</link>
		<comments>http://gigaom.com/apple/simplify-music-20-does-what-itunes-and-iphone-should-do-natively/#comments</comments>
		<pubDate>Thu, 30 Apr 2009 21:00:33 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
				<category><![CDATA[CNN Mobile]]></category>
		<category><![CDATA[CNN Startups]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[NYT Startups]]></category>
		<category><![CDATA[SYN Feature Enterprise]]></category>
		<category><![CDATA[app]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iPod Touch]]></category>
		<category><![CDATA[itunes]]></category>
		<category><![CDATA[Library]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[simplify]]></category>
		<category><![CDATA[streaming]]></category>

		<guid isPermaLink="false">http://theappleblog.com/?p=22692</guid>
		<description><![CDATA[Around when I first got my iPhone, I used to use Simplify Media to really wow anyone who cared to listen to me gloat about my new toy. The app, if you&#8217;ve never heard of it, allows you to stream your home iTunes library from any [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=172694&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="simpicon" src="http://gigapple.files.wordpress.com/2009/04/simpicon.png?w=100&#038;h=100" alt="simpicon" width="100" height="100" class=" alignleft" />Around when I first got my iPhone, I used to use <a href="http://gigaom.com/apple/share-your-itunes-simply/" target="_self">Simplify Media</a> to really wow anyone who cared to listen to me gloat about my new toy. The app, if you&#8217;ve never heard of it, allows you to stream your home iTunes library from any computer with the desktop client installed directly to your iPhone. You can browse your library and change tracks, all remotely. Very handy if you have a 40GB library, but only 8 to 16GB of storage on your iPhone.</p>
<p>I stopped using it shortly after, because I missed a lot of the features from the iPhone&#8217;s built-in iPod app, especially playlists. <a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=304677902&amp;mt=8" target="_self">Simplify Music 2.0</a> is a completely different app, and while the new features probably could&#8217;ve been introduced via an update to Simplify Media (which many downloaded as a free release when it originally came out), they are significant enough to justify the $3 (on sale, $6 starting May 14) purchase price. <span id="more-172694"></span></p>
<p>What specifically makes it worth $3? Playlist creation and modification, for one. And you&#8217;re not limited to your own library for tracks to add to that, either, so long as your friends also have the Simplify desktop server app running, and have given you share permissions. You&#8217;ll be able to browse any library you have access to, search them all by artist, track title, album, etc., and tag any song on any library as a favorite. Taking a cue from a new iPhone OS 3.0 feature, there&#8217;s also a scrub bar built in to the app that allows you to search through tracks.</p>
<p>If you&#8217;re not interested in these features, and just want the basic streaming capabilities, the original Simplify is still available for $4. As someone who has at least a couple different libraries running on multiple computers, I&#8217;m very interested in the new features in Simplify Music 2.0. Frankly, they should&#8217;ve been (and still should be) offered by Apple as just something the iPhone can naturally do, but if they&#8217;d rather leave it to third-party solutions, Simplify Music will do just fine.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=172694+simplify-music-20-does-what-itunes-and-iphone-should-do-natively&utm_content=etherin">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/02/content-farms-the-players-the-benefits-the-risks/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=172694+simplify-music-20-does-what-itunes-and-iphone-should-do-natively&utm_content=etherin">Content Farms: The Players, The Benefits, The&nbsp;Risks</a></li><li><a href="http://pro.gigaom.com/2011/01/mobile-q4-all-eyes-were-on-android-4g-and-the-rising-tablet-tide/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=172694+simplify-music-20-does-what-itunes-and-iphone-should-do-natively&utm_content=etherin">Mobile Q4: All Eyes Were on Android, 4G and the Rising Tablet&nbsp;Tide</a></li><li><a href="http://pro.gigaom.com/2010/12/report-a-mobile-video-market-overview/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=172694+simplify-music-20-does-what-itunes-and-iphone-should-do-natively&utm_content=etherin">Report: A Mobile Video Market&nbsp;Overview</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=172694&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">etherin</media:title>
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		<title>10 iTunes Add-ons Worth Checking Out</title>
		<link>http://gigaom.com/apple/10-itunes-add-ons-worth-checking-out/</link>
		<comments>http://gigaom.com/apple/10-itunes-add-ons-worth-checking-out/#comments</comments>
		<pubDate>Mon, 31 Mar 2008 18:57:29 +0000</pubDate>
		<dc:creator>Josh Pigford</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[addons]]></category>
		<category><![CDATA[awaken]]></category>
		<category><![CDATA[coversutra]]></category>
		<category><![CDATA[discobrick]]></category>
		<category><![CDATA[itunes]]></category>
		<category><![CDATA[iwow]]></category>
		<category><![CDATA[moody]]></category>
		<category><![CDATA[simplify]]></category>
		<category><![CDATA[synergy]]></category>
		<category><![CDATA[tangerine]]></category>
		<category><![CDATA[The Filter]]></category>
		<category><![CDATA[tunebar]]></category>

		<guid isPermaLink="false">http://theappleblog.com/?p=3023</guid>
		<description><![CDATA[With the 3,700 songs of my iTunes library constantly pushing some sort of noise out of my speakers, iTunes is easily the most used app on my computer. It literally never gets closed. With it being my most used app, I&#8217;ve taken quite a bit of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=171339&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p class="excerpt">With the 3,700 songs of my iTunes library constantly pushing some sort of noise out of my speakers, iTunes is easily the most used app on my computer. It literally never gets closed.</p>
<p>With it being my most used app, I&#8217;ve taken quite a bit of time trying out different add-ons to make the most of iTunes. Below is a listing of 10 apps that I&#8217;ve used and feel comfortable saying they&#8217;re worth the price you pay for them.</p>
<h3>CoverSutra</h3>
<p><img src="http://gigapple.files.wordpress.com/2008/03/coversutra.png?w=128&#038;h=128" alt="CoverSutra" title="CoverSutra" width="128" height="128"  class=" alignleft" /> <a href="http://coversutra.com">CoverSutra</a> (<a href="http://theappleblog.com/tag/coversutra/">previous coverage</a>) is one of my favorite add-ons. It is packed with little features that aren&#8217;t immediately apparent when you first start using the app.</p>
<p>A few features include music search, a mini-player, Last.fm integration, keyboard shortcuts, and album cover display.</p>
<p>The $22 price tag seems a tad much, but I&#8217;d suggest giving the free trial a run and then deciding for yourself if you can live without it.<br />
<span id="more-171339"></span></p>
<h3>Moody</h3>
<p><img src="http://gigapple.files.wordpress.com/2007/07/moody-1.png?w=604" alt="Moody"  class=" alignleft" /> I tend to listen to music based heavily on my current mood, or the mood I&#8217;d <em>like</em> to be in. <a href="http://www.crayonroom.com/moody.php">Moody</a> (<a href="http://theappleblog.com/tag/moody/">previous coverage</a>) makes that a piece of cake.</p>
<p>Moody lets you tag your music based on color. The app has a spectrum of 16 different colors to classify your moods. From there, you can pick a combination of colors to create a dynamic playlist based on your mood.</p>
<p>What is even better about this is the fact that it is completely free.</p>
<h3>Tangerine</h3>
<p><img src="http://gigapple.files.wordpress.com/2008/03/tangerine.png?w=100&#038;h=100" alt="Tangerine" title="tangerine" width="100" height="100"  class=" alignleft" /> In the same vein as <a href="http://theappleblog.com/tag/moody/">Moody</a>, <a href="http://www.potionfactory.com/tangerine/">Tangerine</a> (<a href="http://theappleblog.com/tag/tangerine/">previous coverage</a>) creates playlists based on the <abbr title="Beats Per Minute">BPM</abbr> of your songs. So say you wanted to create a playlist for a workout (something more intense with a higher BPM), Tangerine can whip up a playlist for you right on the spot.</p>
<p>Tangerine will set you back $24.95 after the 15-day free trial.</p>
<h3>Awaken</h3>
<p><img src="http://gigapple.files.wordpress.com/2008/03/awaken.png?w=100&#038;h=100" alt="Awaken" title="awaken" width="100" height="100"  class=" alignleft" /> I find the sound of a regular alarm clock to be one of the most abrasive and painfully horrible ways to start my day. <a href="http://embraceware.com/software/awaken/">Awaken</a> helps change that by turning your mac in to an alarm clock.</p>
<p>By tying in to your iTunes library, you can now wake up to something soothing like <a href="http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewAlbum?i=5365898&#038;id=5365924&#038;s=143441">Sunrise</a> instead of that horrendous, ear-piercing buzzer.</p>
<p>Awaken is well worth the $12.95 (with free updates for life). Give the 14 day free trail a run for the next few mornings and see how you like the change.</p>
<h3>Simplify Media</h3>
<p><img src="http://gigapple.files.wordpress.com/2008/03/simplify.png?w=70&#038;h=62" alt="Simplify Media" title="simplify" width="70" height="62"  class=" alignleft" /> One of the really nice things about living in the dorm rooms back in college was that I had access to the iTunes libraries of hundreds of other iTunes users&#8230;effectively expanding my listening options exponentially.</p>
<p>Now that I live in suburbia with no one else on my network except for my wife, I&#8217;ve lost that easy access to other music.</p>
<p>Fortunately, <a href="http://www.simplifymedia.com">Simplify Media</a> (<a href="http://theappleblog.com/tag/simplify/">previous coverage</a>) has created a really cool add-on that basically gives you that access back.</p>
<p>All you do is add the username of other Simplify users (who have approved your adding them), and you&#8217;ll then be given access to stream their iTunes library just as if it was on your own local network.</p>
<p>Simplify Media is free in every way possible.</p>
<h3>Synergy</h3>
<p><img src="http://gigapple.files.wordpress.com/2008/03/synergy.png?w=100&#038;h=100" alt="Synergy" title="synergy" width="100" height="100"  class=" alignleft" /> <a href="http://wincent.com/a/products/synergy-classic/">Synergy</a> is a &#8220;classic&#8221; iTunes add-on. It has been around for over 5 years and is probably one of the most widely used apps for iTunes.</p>
<p>The latest major release (3.5) was a complete rewrite for Leopard.</p>
<p>Synergy basically adds 3 small buttons to your menubar to give you immediate access to controlling iTunes. It is an affordable $8 and includes a free trial. Be sure to check out the <a href="http://wincent.com/a/products/synergy-classic/screenshots/">tour</a>.</p>
<h3>The Filter</h3>
<p><img src="http://gigapple.files.wordpress.com/2008/03/thefilter.png?w=90&#038;h=89" alt="The Filter" title="thefilter" width="90" height="89"  class=" alignleft" /> <a href="http://www.thefilter.com">The Filter</a> (<a href="http://theappleblog.com/tag/the-filter/">previous coverage</a>) is another playlist-creation add-on that almost seems magical.</p>
<p>Simply select a few songs that you are interested in, click on The Filter and an entire playlist is created with other songs you&#8217;d probably want to listen to at that point.</p>
<p>The Filter uses &#8220;advanced recommendation technology&#8221; to create these unique playlists by tying in to The Filter community of other users.</p>
<p>The Filter is free to download and use.</p>
<h3>DiscoBrick</h3>
<p><img src="http://gigapple.files.wordpress.com/2008/03/discobrick.png?w=100&#038;h=110" alt="DiscoBrick" title="discobrick" width="100" height="110"  class=" alignleft" /> I don&#8217;t use the iTunes visualizer that much, but sometimes it&#8217;s just fun to check out what what your music visually creates.</p>
<p><a href="http://www.discobrick.com/">DiscoBrick</a> takes that one step further and creates some seriously amazing visual effects based on the beat of the music.</p>
<p>DiscoBrick is $10.95 for a single, personal license and up to $55 for a public-use license if you want to use DiscoBrick at parties or other events.</p>
<h3>TuneBar</h3>
<p><img src="http://gigapple.files.wordpress.com/2008/03/tunebar.png?w=100&#038;h=100" alt="TuneBar" title="tunebar" width="100" height="100"  class=" alignleft" /> <a href="http://www.tunebarapp.com">TuneBar</a> picks up where Synergy leaves off. On the surface it&#8217;s just a simple iTunes controller. Past that&#8230;it&#8217;s still an iTunes controller. Ultimately TuneBar is more customizable than Synergy and lets your create your own themes by editing simple HTML.</p>
<p>Is it worth the $4 extra over Synergy? Maybe not. Just depends on how much you&#8217;d like to customize your player.</p>
<h3>iWow</h3>
<p><img src="http://gigapple.files.wordpress.com/2008/03/iwow.png?w=100&#038;h=74" alt="iWOW" title="iwow" width="100" height="74"  class=" alignleft" /> The iTunes equalizer is quite capable for the majority of iTunes users.</p>
<p>But if the sound controls are quite what you&#8217;re looking for, or if you&#8217;re looking to make those small headphone or desktop speakers sound better, I&#8217;d suggest you check out <a href="http://www.apple.com/downloads/macosx/ipod_itunes/iwow.html">iWOW</a>.</p>
<p>iWOW is an audio &#8220;enhancer&#8221;&#8230;which basically means it uses different settings and effects to make the audio larger, fuller, and more crisp than what iTunes can do.</p>
<p>iWOW is currently on sale for $19.99 <a href="http://www.srs-store.com/store-plugins/mall/iwow-plugin.asp">here</a>.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=171339+10-itunes-add-ons-worth-checking-out&utm_content=shpigford">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2010/03/paid-content/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=171339+10-itunes-add-ons-worth-checking-out&utm_content=shpigford">Report: Monetizing Digital&nbsp;Content</a></li><li><a href="http://pro.gigaom.com/2011/03/why-ipad-2-will-lead-consumers-into-the-post-pc-era/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=171339+10-itunes-add-ons-worth-checking-out&utm_content=shpigford">Why iPad 2 Will Lead Consumers Into the Post-PC&nbsp;Era</a></li><li><a href="http://pro.gigaom.com/2011/03/the-near-term-evolution-of-social-commerce/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=171339+10-itunes-add-ons-worth-checking-out&utm_content=shpigford">The Near-Term Evolution of Social&nbsp;Commerce</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=171339&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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		<slash:comments>22</slash:comments>
	
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			<media:title type="html">Shpigford</media:title>
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		<media:content url="http://gigapple.files.wordpress.com/2008/03/coversutra.png" medium="image">
			<media:title type="html">CoverSutra</media:title>
		</media:content>

		<media:content url="http://gigapple.files.wordpress.com/2007/07/moody-1.png" medium="image">
			<media:title type="html">Moody</media:title>
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			<media:title type="html">tangerine</media:title>
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			<media:title type="html">awaken</media:title>
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			<media:title type="html">simplify</media:title>
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			<media:title type="html">synergy</media:title>
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			<media:title type="html">thefilter</media:title>
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			<media:title type="html">discobrick</media:title>
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			<media:title type="html">tunebar</media:title>
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			<media:title type="html">iwow</media:title>
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		<title>Share Your iTunes &#x2014; Simply</title>
		<link>http://gigaom.com/apple/share-your-itunes-simply/</link>
		<comments>http://gigaom.com/apple/share-your-itunes-simply/#comments</comments>
		<pubDate>Fri, 20 Jul 2007 00:00:04 +0000</pubDate>
		<dc:creator>Billy Halsey</dc:creator>
				<category><![CDATA[Quickies]]></category>
		<category><![CDATA[Software Reviews]]></category>
		<category><![CDATA[Apps]]></category>
		<category><![CDATA[itunes]]></category>
		<category><![CDATA[movies]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[simplify]]></category>

		<guid isPermaLink="false">http://theappleblog.com/2007/07/19/share-your-itunes-simply/</guid>
		<description><![CDATA[Thanks to innovative software Simplify Media, sharing your killer iTunes library has never been easier. In the good ol&#8217; days before DRM was such a hot topic, libraries could be shared unfettered across the Net. Simplify Media makes that possible once again by allowing users to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=170989&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img src="http://gigapple.files.wordpress.com/2007/07/simplify-logo.jpg?w=275&#038;h=75" height="75" width="275" alt="Simplify Media" title="Simplify Media" style="float:left" class=" alignleft" />Thanks to innovative software <a href="http://www.simplifymedia.com/" title="Simplify Media - Connect Your Tunes">Simplify Media</a>, sharing your killer iTunes library has never been easier. In the good ol&#8217; days before DRM was such a hot topic, libraries could be shared unfettered across the Net. Simplify Media makes that possible once again by allowing users to invite others to browse and stream their iTunes to their own systems, whether they are in the next room or on the next continent.</p>
<p>The name is truly appropriate, I&#8217;ve found, as installing and configuring Simplify Media couldn&#8217;t be, well, simpler. There are no old-school Stuffit files to contend with; nor does Simplify Media require installing packages or rebooting. In the spirit of Mac simplicity, simply drag the app from the disk image into your Applications folder and run it. Configuration is nothing more than selecting the folder or folders with media you wish to share. The default <tt>/Users/<em>username</em>/Music/iTunes</tt> is already added to the list, so for most users, no additional configuration is needed.</p>
<p><span id="more-170989"></span></p>
<h3>Sharing Media</h3>
<p><img src="http://gigapple.files.wordpress.com/2007/07/simplify-medialist.jpg?w=200&#038;h=235" height="235" width="200" border="0" alt="Simplify Media List" title="Simplify Media List" style="float:right" class=" alignleft" /><br />
Adding friends (and, please, <em>only</em> share with people you know; pirating music and videos is bad for you) is also easy. In the main Media List window (pictured right), click the Invite button and you&#8217;re presented with three different ways to invite a friend: a preexisting user&#8217;s screen name, by email direct from your account (as opposed to mail from Simplify Media&#8217;s server which is more likely to be flagged as spam by a friend), or by copying to the clipboard and pasting, for example, to Twitter, an IM client, or your blog.</p>
<p>When friends join Simplify, they &#8220;invite&#8221; your screen name. The two of you are connected are able to browse and stream &#x2014; but not save files from &#x2014; one anothers&#8217; iTunes libraries. Simplify Media even streams WMA files. Obviously, DRM-locked files of any kind will not play on a remote computer unless that system is authorized to play them.</p>
<h3>Is It Legal and Safe?</h3>
<p>According to Simplify Media, sharing in such a way is legal because <a href="http://www.simplifymedia.com/support.html" title="Simplify Media - Support">songs cannot be transferred</a> from one person to another, burnt to disc, or accessed when a peer is offline. Also, each person can share with no more than 30 others, thus minimizing both the legal liability and the risk of nasties that can happen when connecting directly with other systems.</p>
<h3>Interoperability Is Simple, Too</h3>
<p>Those nasties can, actually, present an issue for others or those using Parallels, VMware, or Boot Camp, because Simplify Media is cross-platform and available for Windows as well as Mac OS X. In addition, the developers are working on a version to support both WinAmp and Windows Media Player &#x2014; not that we Mac folk would care. ;-)</p>
<p>Simplify Media is exactly what has been missing from iTunes for years. This little app is completely free and promises not to spy on you. Running it for three days, I&#8217;ve yet to see the first sign of instability, and it handles streaming over 6-Mbps DSL quite well.</p>
<p>The only kickback Simplify apparently gets is that streaming a track pops open a window  with links to purchase the currently playing album, should you decide you wish to do so.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=170989+share-your-itunes-simply&utm_content=gigaguest">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2010/05/cloud-in-the-forecast-for-apple/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=170989+share-your-itunes-simply&utm_content=gigaguest">Cloud in the Forecast For&nbsp;Apple</a></li><li><a href="http://pro.gigaom.com/2010/03/paid-content/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=170989+share-your-itunes-simply&utm_content=gigaguest">Report: Monetizing Digital&nbsp;Content</a></li><li><a href="http://pro.gigaom.com/2011/03/why-ipad-2-will-lead-consumers-into-the-post-pc-era/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=170989+share-your-itunes-simply&utm_content=gigaguest">Why iPad 2 Will Lead Consumers Into the Post-PC&nbsp;Era</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=170989&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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