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	<title>GigaOM &#187; Apple</title>
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		<title>GigaOM &#187; Apple</title>
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		<title>Predicting 2010: iPod and iPhone</title>
		<link>http://gigaom.com/apple/predicting-2010-ipod-and-iphone/</link>
		<comments>http://gigaom.com/apple/predicting-2010-ipod-and-iphone/#comments</comments>
		<pubDate>Mon, 07 Dec 2009 21:31:19 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Cult of Mac]]></category>
		<category><![CDATA[hardware]]></category>
		<category><![CDATA[2010]]></category>
		<category><![CDATA[3G]]></category>
		<category><![CDATA[3gs]]></category>
		<category><![CDATA[classic]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iPod]]></category>
		<category><![CDATA[Nano]]></category>
		<category><![CDATA[predicting 2010]]></category>
		<category><![CDATA[predictions]]></category>
		<category><![CDATA[shuffle]]></category>
		<category><![CDATA[touch]]></category>
		<category><![CDATA[updates]]></category>

		<guid isPermaLink="false">http://theappleblog.com/?p=37170</guid>
		<description><![CDATA[The dawn of a new year never fails to make me excited about all the potential for new devices we&#8217;ll inevitably see released. This year is no different, and for Apple&#8217;s iPod and iPhone, there are some storms that have been brewing for quite a while [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=173723&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="ipods" src="http://gigapple.files.wordpress.com/2009/12/ipods.png?w=300&h=181" alt="" width="300" height="181" class=" alignleft" /></p>
<p class="excerpt">The dawn of a new year never fails to make me excited about all the potential for new devices we&#8217;ll inevitably see released. This year is no different, and for Apple&#8217;s iPod and iPhone, there are some storms that have been brewing for quite a while that should break in 2010. Hope you packed a raincoat.</p>
<p>I recently came across my still functional (including decent battery life) 30GB iPod Video while rooting through my drawers looking for a proprietary USB cable. After I charged it and booted it up, the palpable feeling of the HDD platter spinning up, and the faint sound that accompanies said action reminded me of just how far we&#8217;ve come, and of how far we&#8217;ve yet to go with Apple&#8217;s portable devices. Here&#8217;s where I think we&#8217;re headed next. <span id="more-173723"></span></p>
<h3>The iPod</h3>
<p>It&#8217;s long been the linchpin in Apple&#8217;s lineup of product offerings, and it deserves eternal respect for the role it had in reversing the company&#8217;s fortunes, but the iPod no longer enjoys the place of highest favor among Apple products, mobile or otherwise. I predict, as a general trend, a continued downplaying of the iPod&#8217;s role at Apple, and significant changes to the products on offer as a result of that trend.</p>
<p><strong>Video Comes to the Touch</strong></p>
<p><em>Probability: </em><strong><em>Guaranteed</em></strong><br />
The evidence all but guarantees that video is meant to come to the iPod touch sooner or later, and I predict it will be sooner, rather than later. Tear-downs of the most recently released iteration of the touch <a href="http://gigaom.com/apple/ipod-touch-missing-camera-mystery-solved/" target="_self">revealed a space</a> perfectly designed for the same camera guts found in the new iPod nano, so unless Apple is just very interested in toying maliciously with Apple rumor hounds, this one is basically in the bag. It doesn&#8217;t hurt that it&#8217;s the next logical step for the rising star of Apple&#8217;s iPod lineup.</p>
<p><strong>iPod Classic Gets Retired</strong></p>
<p><em>Probability</em><em>: <strong>Possible</strong></em><br />
It&#8217;s served long, and it&#8217;s served well, but the HD-based iPod Classic is not long for this world, in my opinion. Apple&#8217;s already streamlined the Classic to a single available model, and as the price of flash memory begins to <a href="http://arstechnica.com/hardware/news/2009/07/flash-memory-rebound-good-for-samsung-bad-for-netbooks.ars" target="_self">trend downwards again in 2010</a>, I think they&#8217;ll do away with the beast altogether and focus on turning Classic customers into iPod touch devotees.</p>
<p><strong>Touch-based Control Returns to Shuffle<br />
</strong></p>
<p><em>Probability: <strong>Possible</strong></em><br />
One of Apple&#8217;s most questionable decisions made in the service of sexy design is the loss of any and all buttons on the iPod shuffle. I think it will respond to mixed reviews and <a href="http://gigaom.com/apple/the-new-ipod-shuffle-digg-does-not-approve/" target="_self">consumer skepticism</a> by returning some form of manual (ie. non-voice) control to the device itself. That doesn&#8217;t necessarily mean buttons will return, if they can figure out some way to make use of the multi-touch tech it&#8217;s so clearly in love with.</p>
<p><strong>Nano Gets Incremental Video Upgrades</strong></p>
<p><em>Probability: </em><strong><em>Guaranteed</em></strong><br />
Look for the iPod nano to get steady improvements in the quality of its video camera, and in what you can do with said video on and off the device. Apple&#8217;s made its big changes to the device, and will now move into what amounts to a holding pattern in which it upgrades the upgrades it&#8217;s already introduced. And consumers will continue shelling out with each bump up.</p>
<h3>The iPhone</h3>
<p>Predicting where the iPhone will go is a bit more challenging than making calls about the iPod lineup. The upgrades made with the 3GS were logical enough, since many of them amounted to putting things in that should probably have been there in the first place.</p>
<p><strong>The Usual</strong></p>
<p><em>Probability: </em><strong><em>Guaranteed</em></strong><br />
There are the standard upgrades to be expected with any new model. These things include storage bumps (64GB next time around), improvements to the camera and video recording (bump up to 5 megapixels possible, but by no means a sure thing), and improvements to the processing and graphics rendering capabilities of the iPhone. They&#8217;re boring and we know they&#8217;re coming, so let&#8217;s not waste time on this.</p>
<p><strong>New Look</strong></p>
<p><em>Probability: </em><strong><em>Possible</em></strong><br />
The iPhone is incredibly recognizable, and that probably had something to do with the reason the 3GS still has the same distinctive look as the 3G. Other probable reasons include a rushed roll-out, and more emphasis on internal changes. I think next time around, we&#8217;ll be treated to a new look, and I wouldn&#8217;t exclude the possibility that we may have already seen <a href="http://gigaom.com/apple/new-iphone-case-backing-photos-making-the-rounds/" target="_self">some early prototypes</a> of this design change.</p>
<p><strong>Better Peer-to-Peer</strong></p>
<p><em>Probability: </em><strong><em>Guaranteed</em></strong><br />
The future of mobile tech is in peer-to-peer interaction between devices. Apple knows this, and that&#8217;s why it opened up Bluetooth interaction between devices when it released iPhone 3.0. I think Apple will make further efforts to make P2P experiences technically better and more seamless in the next update. That might come via improved Bluetooth, or using the recently revealed <a href="http://gigaom.com/apple/apple-backs-wi-fi-direct-indicates-better-peer-to-peer-on-the-way/" target="_self">Wi-Fi Direct</a> tech that Apple&#8217;s thrown its support behind.</p>
<p><strong>Physical Keyboard</strong></p>
<p><em>Probability: </em><strong><em>Absurd</em></strong><br />
No. Just kidding.</p>
<h3>The Big Picture</h3>
<p>Flash-bang upgrades will all go to the iPhone, while the iPod line will get natural but relatively small and less showy enhancements. The reason being, Apple is using the iPod touch and its brethren to <a href="http://www.macrumors.com/2009/12/07/ipod-touch-seen-as-building-base-of-future-iphone-users/" target="_self">herd consumers towards the iPhone</a>, which is the real cash cow and the better bet for long-term investment.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173723+predicting-2010-ipod-and-iphone&utm_content=etherin">Sign up for a free trial</a>.</p><ul><li><a href="?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173723+predicting-2010-ipod-and-iphone&utm_content=etherin"></a></li><li><a href="http://pro.gigaom.com/2011/01/mobile-q4-all-eyes-were-on-android-4g-and-the-rising-tablet-tide/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173723+predicting-2010-ipod-and-iphone&utm_content=etherin">Mobile Q4: All Eyes Were on Android, 4G and the Rising Tablet&nbsp;Tide</a></li><li><a href="http://pro.gigaom.com/2010/12/report-a-mobile-video-market-overview/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173723+predicting-2010-ipod-and-iphone&utm_content=etherin">Report: A Mobile Video Market&nbsp;Overview</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=173723&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>Suit Alleges Apple in Bed With the Mafia</title>
		<link>http://gigaom.com/apple/suit-alleges-apple-in-bed-with-the-mafia/</link>
		<comments>http://gigaom.com/apple/suit-alleges-apple-in-bed-with-the-mafia/#comments</comments>
		<pubDate>Mon, 20 Jul 2009 15:14:52 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[hardware]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[conspiracy]]></category>
		<category><![CDATA[iPod]]></category>
		<category><![CDATA[lawsuit]]></category>
		<category><![CDATA[mafia]]></category>
		<category><![CDATA[mini]]></category>
		<category><![CDATA[shuffle]]></category>

		<guid isPermaLink="false">http://theappleblog.com/?p=28809</guid>
		<description><![CDATA[In a bizarre story over at Ars Technica that seems like the plot of a terrible mafioso movie, a man named Gregory McKenna is claiming that Apple knowingly colluded with the Mafia (and various governmental agencies) to help them threaten him with death via his iPod [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=173090&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="ipod-mini_suit" src="http://gigapple.files.wordpress.com/2009/07/ipod-mini_suit.png?w=232&h=300" alt="ipod-mini_suit" width="232" height="300" class=" alignleft" /></p>
<p class="excerpt">In a bizarre story over at <a href="http://arstechnica.com/apple/news/2009/07/lawsuit-alleges-apple-helped-mafia-to-send-threats-via-ipod.ars" target="_self">Ars Technica</a> that seems like the plot of a terrible mafioso movie, a man named Gregory McKenna is claiming that Apple knowingly colluded with the Mafia (and various governmental agencies) to help them threaten him with death via his iPod mini. According to McKenna, it is apparently fairly standard practice for Apple to add receivers and transmitters to its portable media players as a special service for organized crime.</p>
<p>Apple attracts its own fair share of wacko legal action, but this one is so intricate in its level of detail that it deserves a closer look, if only to admire the craftsmanship. McKenna believes that not one, but two separate iPods contained Mafia bugs. One, a Shuffle he picked up on eBay, makes a little sense, since it would be easy to tamper with the hardware after the fact, if the Mafia was really committed to doing so. <span id="more-173090"></span></p>
<p>It&#8217;s the other, an iPod mini he bought new from an Apple retail store, six months after the model was officially discontinued, that vaults McKenna&#8217;s story into the realm of complete absurdity. The sheer number of steps required for Apple to have specifically targeted McKenna for the receipt of a specially modified iPod mini boggle the mind. I guess that&#8217;s what makes it a <em>conspiracy</em> theory, instead of a coincidence theory.</p>
<p>Why, you may ask, did the Mafia even care enough about McKenna to harass him so diligently for so long? He apparently once worked for a modeling agency which he claims is just a front for the mob. And he was so good at what he did, the couldn&#8217;t let him just get away. The Mafia is the one job you can&#8217;t quit, after all.</p>
<p>Apple isn&#8217;t the only defendant named in the suit. McKenna also believes that every law enforcement agency from the St. Louis PD to the Department of Justice was in on the plan, since (shockingly) none would take his allegations against the Mafia seriously. The suit also targets an auto repair shop that conspired to bug his car, and a private investigator who helped &#8220;cover up&#8221; the existence of surveillance devices by conveniently not finding any when hired by McKenna to do so.</p>
<p>In total, McKenna is seeking $14.3 million in damages from all the defendants named in the suit, much of which is accounted for by the $550,000 in lost wages he claims to have missed out on as a result of conspiracy effort. Oh, that must be the reason I&#8217;m not making half a million a year, too. I knew it couldn&#8217;t be my decided lack of marketable skills.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173090+suit-alleges-apple-in-bed-with-the-mafia&utm_content=etherin">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/03/why-ipad-2-will-lead-consumers-into-the-post-pc-era/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173090+suit-alleges-apple-in-bed-with-the-mafia&utm_content=etherin">Why iPad 2 Will Lead Consumers Into the Post-PC&nbsp;Era</a></li><li><a href="http://pro.gigaom.com/2011/03/the-near-term-evolution-of-social-commerce/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173090+suit-alleges-apple-in-bed-with-the-mafia&utm_content=etherin">The Near-Term Evolution of Social&nbsp;Commerce</a></li><li><a href="http://pro.gigaom.com/2011/02/content-farms-the-players-the-benefits-the-risks/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173090+suit-alleges-apple-in-bed-with-the-mafia&utm_content=etherin">Content Farms: The Players, The Benefits, The&nbsp;Risks</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=173090&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>Shuffle&#8217;s Hardware DRM Not DRM at All&#8230;Or is It?</title>
		<link>http://gigaom.com/apple/shuffles-hardware-drm-not-drm-at-allor-is-it/</link>
		<comments>http://gigaom.com/apple/shuffles-hardware-drm-not-drm-at-allor-is-it/#comments</comments>
		<pubDate>Thu, 19 Mar 2009 15:00:22 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
				<category><![CDATA[CNN Big Tech]]></category>
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		<category><![CDATA[SYN Analysis]]></category>
		<category><![CDATA[DRM]]></category>
		<category><![CDATA[licensing]]></category>
		<category><![CDATA[peripherals]]></category>
		<category><![CDATA[shuffle]]></category>

		<guid isPermaLink="false">http://theappleblog.com/?p=19695</guid>
		<description><![CDATA[Much has been made about the new iPod shuffle&#8217;s neat new features, like voiceover narration to make up for the lack of a display, and its incredibly small form factor. Much more, perhaps, has been made about the limitations the new form factor presents, since it [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=172501&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="features_key_20090311" src="http://gigapple.files.wordpress.com/2009/03/features_key_20090311.jpg?w=170&h=235" alt="features_key_20090311" width="170" height="235" class=" alignleft" /> Much has been made about the new iPod shuffle&#8217;s neat <a href="http://gigaom.com/apple/apple-announced-new-smaller-shuffle-with-voiceover/" target="_self">new features</a>, like voiceover narration to make up for the lack of a display, and its incredibly small form factor. Much more, perhaps, has been made about the <a href="http://gigaom.com/apple/the-new-ipod-shuffle-digg-does-not-approve/" target="_self">limitations</a> the new form factor presents, since it lacks physical controls on the device itself, and also requires headphones specifically designed for the platform because of the unique control scheme it uses instead.</p>
<p>That unique control scheme recently raised even more eyebrows when it appeared as though Apple had not only forced customers to seek out specially designed headphones for use with the new device, but had also actually built-in a chip that would force third-party accessory manufacturers to pay them a licensing fee in order to be able to make headphones that would work with the new shuffle. When <a href="http://gadgets.boingboing.net/2009/03/16/manufacturer-confirm.html" target="_self">BoingBoing Gadgets</a> took apart a brand new Shuffle, they found a unique chip soldered to the remote, from which a third wire was connected to the same ring on the mini-jack plug that governs the iPod&#8217;s controls. <span id="more-172501"></span></p>
<p>Apple maintains that the chip is <a href="http://gartenblog.net/2009/03/16/apple-on-the-new-ipod-shuffle-headphones/" target="_self">not hardware DRM</a>, as many speculated immediately after the discovery. Instead, they claim the chip is just to ensure proper functioning of the headset-based controls, and that the specs of the device are made available to any hardware manufacturer that obtains a peripheral license from them (the one that allows manufacturers to use the iconic &#8220;Made for iPod&#8221; sticker). They acknowledge that clone chips will likely follow, and will be tolerated, although those manufacturers won&#8217;t get to officially claim that their devices are &#8220;Made for iPod.&#8221;</p>
<p>It may not be DRM, but it is all about control. Basically, if manufacturers care about having their device work properly, they have to go to Apple, hat in hand, and declare their intentions. This gives Apple the ability to scrutinize, and makes sure that they remain a necessary point of contact even in the aftermarket life of their products. Personally, I&#8217;m uncomfortable with any move that eschews open standards in favor of something that adds steps, extra manufacturing or unnecessary redesign, and therefore cost, to peripheral production. Apple is possibly the worst for this, and I&#8217;m actually hoping that shuffle sales give them cause to reconsider in the future.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=172501+shuffles-hardware-drm-not-drm-at-allor-is-it&utm_content=etherin">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/03/why-ipad-2-will-lead-consumers-into-the-post-pc-era/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=172501+shuffles-hardware-drm-not-drm-at-allor-is-it&utm_content=etherin">Why iPad 2 Will Lead Consumers Into the Post-PC&nbsp;Era</a></li><li><a href="http://pro.gigaom.com/2011/03/the-near-term-evolution-of-social-commerce/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=172501+shuffles-hardware-drm-not-drm-at-allor-is-it&utm_content=etherin">The Near-Term Evolution of Social&nbsp;Commerce</a></li><li><a href="http://pro.gigaom.com/2011/02/content-farms-the-players-the-benefits-the-risks/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=172501+shuffles-hardware-drm-not-drm-at-allor-is-it&utm_content=etherin">Content Farms: The Players, The Benefits, The&nbsp;Risks</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=172501&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>iPod Shuffle Unboxing and Hands On</title>
		<link>http://gigaom.com/apple/ipod-shuffle-unboxing-and-hands-on/</link>
		<comments>http://gigaom.com/apple/ipod-shuffle-unboxing-and-hands-on/#comments</comments>
		<pubDate>Fri, 13 Mar 2009 15:09:51 +0000</pubDate>
		<dc:creator>David Appleyard</dc:creator>
				<category><![CDATA[CNN Big Tech]]></category>
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		<category><![CDATA[iPod]]></category>
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		<category><![CDATA[review]]></category>
		<category><![CDATA[shuffle]]></category>
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		<category><![CDATA[unboxing]]></category>

		<guid isPermaLink="false">http://theappleblog.com/?p=19479</guid>
		<description><![CDATA[Much has been said about the new iPod shuffle. Its size has been praised, lack of buttons grumbled about, and &#8212; as with most new Apple products &#8212; has caused a little controversy. I wanted to try the product out for myself as I&#8217;ve been needing [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=172489&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="ipodshuffle" src="http://gigapple.files.wordpress.com/2009/03/ipodshufflejpg.jpeg?w=250&h=312" alt="ipodshuffle" width="250" height="312" class=" alignleft" />Much has been said about the <a title="Apple Announces New, Smaller Shuffle With VoiceOver - TheAppleBlog" href="http://gigaom.com/apple/apple-announced-new-smaller-shuffle-with-voiceover/">new</a> <a href="http://www.apple.com/ipodshuffle/">iPod shuffle</a>. Its size has been praised, lack of buttons grumbled about, and &#8212; as with most new Apple products &#8212; has caused a little controversy. I wanted to try the product out for myself as I&#8217;ve been needing a small MP3 player for exercise. My iPhone is a little too cumbersome to carry while running.</p>
<p>I&#8217;ll be taking a look at the packaging, unboxing the iPod shuffle, and offering my thoughts on the hardware and software bundled with the gadget. <span id="more-172489"></span></p>
<h3>Unboxing</h3>
<p>Apple seems to be continuing down the road of shrinking packaging material, and the box for the iPod shuffle is really small. It comes presented with the shuffle center stage, containing a simple manual, 3.5mm audio to USB adaptor, and the headphones.</p>
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<h3>Initial Impressions</h3>
<p>The first thing to note, as you&#8217;d expect, is that the iPod shuffle is absolutely tiny. I&#8217;m fascinated to see where the constant shrinking of the shuffle will ultimately lead to, and I don&#8217;t think it&#8217;ll be long before you&#8217;ll struggle to find it in your pocket. The build quality is also remarkable, with the aluminum construction feeling bulletproof.</p>
<p>As with the previous generation, the entire device is fashioned into a large clip. You can easily attach it anywhere, and it&#8217;s sturdy enough that I wouldn&#8217;t be concerned about it falling off when running. The top of the shuffle sports a small switch which toggles between shuffling tracks or playing music sequentially.</p>
<p>The headphones are (unfortunately) exactly what you&#8217;d expect. They&#8217;re standard iPod headphones, albeit with a new and sleek in-line track/volume controller. They have the same &#8216;rubbery&#8217; feel as recent iPod model earphones, and offer the same reasonable level of comfort and sound. Don&#8217;t expect to be blown away, though Apple should be working on an adaptor to allow you to use your own earphones in the near future.</p>
<h3>iTunes Connectivity</h3>
<p>Connecting to iTunes is as simple as ever, and includes a few options which haven&#8217;t been present before. Upon connecting, you&#8217;re asked to register your iPod (with a nice new graphic to show the new shuffle in the lineup):</p>
<div id="attachment_19489" class="wp-caption alignnone" style="width: 600px"><img  title="picture-112" src="http://gigapple.files.wordpress.com/2009/03/picture-1121.png?w=590&h=327" alt="Registering the iPod Shuffle" width="590" height="327" class=" alignleft" /><p class="wp-caption-text">Registering the iPod Shuffle</p></div>
<p>When setting up, you&#8217;re asked if you&#8217;d like to enable VoiceOver. This works by generating spoken audio for the names of your tracks on your Mac (or Windows machine), before transferring them to your iPod along with the music. Because of this, you&#8217;re asked if you&#8217;re happy to install the VoiceOver desktop software.</p>
<div id="attachment_19491" class="wp-caption alignnone" style="width: 600px"><img  title="picture-31" src="http://gigapple.files.wordpress.com/2009/03/picture-311.png?w=590&h=429" alt="Installing VoiceOver" width="590" height="429" class=" alignleft" /><p class="wp-caption-text">Installing VoiceOver</p></div>
<p>This integrates silently into iTunes, and you don&#8217;t really notice anything is occurring. A short downloading status message appears, and then syncing music is handled as normal. You&#8217;ll be pleased to know that disk mode is supported as before, allowing you to transfer other files on the iPod.  If you&#8217;d like, you can also set a volume limit and automatically reduce the quality of audio when syncing to fit more on the device.</p>
<div id="attachment_19500" class="wp-caption alignnone" style="width: 600px"><img  title="picture-42" src="http://gigapple.files.wordpress.com/2009/03/picture-421.png?w=590&h=331" alt="iTunes Settings" width="590" height="331" class=" alignleft" /><p class="wp-caption-text">iTunes Settings</p></div>
<h3>Track Navigation &amp; VoiceOver</h3>
<p>There has been a decent amount of debate over how usable the headphone remote would actually be for skipping between tracks. I&#8217;d say it&#8217;s probably the least user-friendly interface that Apple has created for the iPod to date, but that doesn&#8217;t mean it can&#8217;t still function very well.</p>
<p>The annoying aspect of VoiceOver is that it isn&#8217;t the quickest method of navigating your iPod&#8217;s content. There&#8217;s quite a bit of waiting involved, and it&#8217;s tricky to skip through what is being read out. Not a problem if you have two or three playlists, but increasingly annoying as you add more. While the new computer voice in Leopard was noted as a decent improvement, I still think that artificial computer vocals have some way to come before they&#8217;re anything like the real thing. &#8216;Alex&#8217; is perfectly coherent, but it&#8217;s a little odd to have your track information spoken to you by a digital voice.</p>
<h3>Commendations, Complaints and Caution</h3>
<p>On the whole, the size reduction and multiple playlist support do make the iPod shuffle a decent improvement. It&#8217;s brilliant if you&#8217;re exercising, and the controls do allow for simple track control without fumbling with the iPod itself. I&#8217;d really appreciate a way to use my own headphones with the shuffle, and look forward to some form of adaptor being released.</p>
<p>It is possible to trick the iPod, by setting the track and volume playing with the default phones and switching across to your own. Far from ideal, and doesn&#8217;t allow any subsequent control of the player. If you&#8217;d like to buy a better pair of supported in-ear phones, you can do so <a href="http://store.apple.com/us/product/MA850G/A?fnode=MTY1NDA0Ng&amp;mco=MjE0NDg0NQ">from Apple</a>.</p>
<p>However, the general fact is that most shuffle owners don&#8217;t want to carefully select specific tracks to play; there&#8217;s been no way to do this in the past (even lacking multiple playlist support), so in many senses the new version is a step forward. I&#8217;ll certainly be happy with being able to use the new navigation method and appreciate the ability to flick through playlists.</p>
<p>Ultimately, the new iPod shuffle is a decent looking flash drive, backed up with a seasoned and fantastic piece of software &#8212; iTunes. The player has a few areas in which improvement is needed, but represents a solid advancement of Apple&#8217;s iPod device.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=172489+ipod-shuffle-unboxing-and-hands-on&utm_content=davidappleyard">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/03/why-ipad-2-will-lead-consumers-into-the-post-pc-era/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=172489+ipod-shuffle-unboxing-and-hands-on&utm_content=davidappleyard">Why iPad 2 Will Lead Consumers Into the Post-PC&nbsp;Era</a></li><li><a href="http://pro.gigaom.com/2011/03/the-near-term-evolution-of-social-commerce/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=172489+ipod-shuffle-unboxing-and-hands-on&utm_content=davidappleyard">The Near-Term Evolution of Social&nbsp;Commerce</a></li><li><a href="http://pro.gigaom.com/2011/02/content-farms-the-players-the-benefits-the-risks/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=172489+ipod-shuffle-unboxing-and-hands-on&utm_content=davidappleyard">Content Farms: The Players, The Benefits, The&nbsp;Risks</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=172489&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>Shuffle Earbuds Come Up Short</title>
		<link>http://gigaom.com/apple/shuffle-earbuds-come-up-short/</link>
		<comments>http://gigaom.com/apple/shuffle-earbuds-come-up-short/#comments</comments>
		<pubDate>Tue, 31 Jul 2007 16:04:51 +0000</pubDate>
		<dc:creator>Matt Radel</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[hardware]]></category>
		<category><![CDATA[Software Apps]]></category>
		<category><![CDATA[earbuds]]></category>
		<category><![CDATA[shuffle]]></category>

		<guid isPermaLink="false">http://theappleblog.com/2007/07/31/shuffle-earbuds-come-up-short/</guid>
		<description><![CDATA[I&#8217;ve got two iPods, an 80GB 5G and a 1GB 2G Shuffle. When I&#8217;m really crankin&#8217;, I&#8217;ll walk around my office with my 5G while I grab coffee, water or my lunch. But today as I made my coffee run with the 5G in my pocket, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=171007&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve got two iPods, an 80GB 5G and a 1GB 2G Shuffle.  When I&#8217;m really crankin&#8217;, I&#8217;ll walk around my office with my 5G while I grab coffee, water or my lunch.</p>
<p>But today as I made my coffee run with the 5G in my pocket, my earbuds tugged at my head, like the cord was too short. For a second I thought my jeans had deeper pockets or I was much more tired than I had originally thought, but then realized that I must have switched the sets of earbuds. A quick side by side comparison confirmed my suspicion:</p>
<p><img src="http://gigapple.files.wordpress.com/2007/07/earbuds_length.jpg?w=604" alt="earbuds_length.jpg" style="padding-right: 10px;margin:0 0 20px 0;"  class=" alignleft" /> After a rough measure, I found out that the Shuffle cord was about 8 inches shorter. Of course it makes perfect sense given the potential placement of the Shuffle on someone&#8217;s clothing, but it&#8217;s interesting to know that 8 was the magic number. Holding the two side by side doesn&#8217;t seem like it would make that great a difference, but it does.</p>
<p>Taller folks considering a Shuffle should take note &#8211; if you&#8217;re waistline iPod wearer like me (I can&#8217;t stand to wear it anywhere else), you&#8217;re probably going to want to use the earbuds from another iPod, or something 3rd party. I&#8217;m 6 foot 4, and it seems that the Shuffle earbuds aren&#8217;t going to work for me.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=171007+shuffle-earbuds-come-up-short&utm_content=gigaguest">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/03/why-ipad-2-will-lead-consumers-into-the-post-pc-era/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=171007+shuffle-earbuds-come-up-short&utm_content=gigaguest">Why iPad 2 Will Lead Consumers Into the Post-PC&nbsp;Era</a></li><li><a href="http://pro.gigaom.com/2011/03/the-near-term-evolution-of-social-commerce/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=171007+shuffle-earbuds-come-up-short&utm_content=gigaguest">The Near-Term Evolution of Social&nbsp;Commerce</a></li><li><a href="http://pro.gigaom.com/2011/02/content-farms-the-players-the-benefits-the-risks/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=171007+shuffle-earbuds-come-up-short&utm_content=gigaguest">Content Farms: The Players, The Benefits, The&nbsp;Risks</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=171007&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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