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	<title>GigaOM &#187; Apple</title>
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		<title>GigaOM &#187; Apple</title>
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		<title>Microsoft to Give Seinfeld the Axe</title>
		<link>http://gigaom.com/apple/microsoft-to-give-seinfeld-the-axe/</link>
		<comments>http://gigaom.com/apple/microsoft-to-give-seinfeld-the-axe/#comments</comments>
		<pubDate>Thu, 18 Sep 2008 01:24:33 +0000</pubDate>
		<dc:creator>Josh Pigford</dc:creator>
				<category><![CDATA[Asides]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[seinfeld]]></category>

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		<description><![CDATA[CrunchGear is reporting that after only 2 commercials, Microsoft is giving Jerry Seinfeld the boot. The general consensus on the two ads that have shown has overwhelmingly been that people just straight out don&#8217;t get them. Both ads mention next to nothing about Microsoft or Windows. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=171647&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img src="http://gigapple.files.wordpress.com/2008/09/billandjerry.jpg?w=220&#038;h=144" alt="" title="billandjerry" width="220" height="144"  class=" alignleft" />
<p class="excerpt">CrunchGear is <a href="http://www.crunchgear.com/2008/09/17/rumor-microsoft-cutting-jerry-seinfeld-ads-tomorrow/">reporting</a> that after only 2 commercials, Microsoft is giving Jerry Seinfeld the boot.</p>
<p>The <a href="http://gigaom.com/apple/windows-ad-featuring-jerry-seinfield-airs/#comments">general</a> <a href="http://gigaom.com/apple/second-seinfield-microsoft-ad-airs-what/#comments">consensus</a> on the two ads that have shown has overwhelmingly been that people just straight out don&#8217;t get them. Both ads mention next to nothing about Microsoft or Windows.</p>
<p>It&#8217;s reported that Microsoft will make an announcement shortly about this change but will make it seem as though it were the plan all along. That is, of course, unless blogs and news outlets around the world beat them to the punch and call them out on it.</p>
<p>The obvious assumption here is that the ads just didn&#8217;t ever catch on and were proving to be a waste of money. But for a company like Microsoft, a few hundred million here and there seems a bit like pocket change. My guess is that the ads could very well have been having a <em>negative</em> impact on Microsoft with viewers possibly equating confusion to the Microsoft brand. The exact reasoning is anyone&#8217;s guess and I doubt Microsoft would ever divulge such information.</p>
<p>I really was hoping to see this series of ads through to see if there was, in fact, some grand ending to it all&#8230;but alas we shall not.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=171647+microsoft-to-give-seinfeld-the-axe&utm_content=shpigford">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/02/content-farms-the-players-the-benefits-the-risks/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=171647+microsoft-to-give-seinfeld-the-axe&utm_content=shpigford">Content Farms: The Players, The Benefits, The&nbsp;Risks</a></li><li><a href="http://pro.gigaom.com/2011/02/what-googles-honeycomb-means-for-apple-and-microsoft/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=171647+microsoft-to-give-seinfeld-the-axe&utm_content=shpigford">What Google&#8217;s Honeycomb Means for Apple and&nbsp;Microsoft</a></li><li><a href="http://pro.gigaom.com/2011/02/the-future-of-work-platforms-an-overview/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=171647+microsoft-to-give-seinfeld-the-axe&utm_content=shpigford">The Future of Work Platforms: An&nbsp;Overview</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=171647&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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