Apple is said to be in the process of bringing on Rob Saunders and Nick Grange, two top gaming industry PR execs, according to reports. If true, this could signal a move by Apple to play to its strengths in the ongoing mobile wars. Read More »
Apple
Recently the App Store has been in the news quite a bit for some controversial apps it accepted, and it seems a route savvy marketers can now use to skip traditional media and go straight for big exposure. But is it good for Apple? Read More »
Apple is one of the only major technology companies not to have a clear presence on Twitter. But yesterday Apple Senior VP of iPhone Software Scott Forstall signed up for Twitter and has a “verified account” to show he is indeed the Scott Forstall from Apple. Read More »
Sometimes, like today for instance, I think Apple’s PR department is given only one mandate: to confuse and titillate. Why today especially? They just contacted Gizmodo to notify them that while Gizmodo has Phil Schiller saying there won’t be any new Apple products this… Read More »
Step 1. Announce a device running a version of said operating system with proper modifications for the device’s interface and applications. Apple Announces iPhone, Stock Soars. Jan 9 2007 There have been very few times in Apple’s history where investors bought on the news. When Jobs started… Read More »
