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	<title>GigaOM &#187; Apple</title>
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		<title>GigaOM &#187; Apple</title>
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		<title>A few of our favorite things: Power accessories</title>
		<link>http://gigaom.com/apple/a-few-of-our-favorite-things-power-accessories/</link>
		<comments>http://gigaom.com/apple/a-few-of-our-favorite-things-power-accessories/#comments</comments>
		<pubDate>Fri, 16 Dec 2011 19:47:02 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
				<category><![CDATA[@CNN]]></category>
		<category><![CDATA[battery]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iPod]]></category>
		<category><![CDATA[iPod Touch]]></category>
		<category><![CDATA[Macbook]]></category>
		<category><![CDATA[Magic Cable Duo]]></category>
		<category><![CDATA[mobile device]]></category>
		<category><![CDATA[power]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=456133</guid>
		<description><![CDATA[Shopping time is almost up for this year's holiday season, but shipping deadlines have yet to elapse completely, and stores will still be plenty busy. In this week's installment of our series, we're looking at power accessories for Apple devices that could make great last-minute gifts.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=456133&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><em>This holiday season, we’ll be running a series of weekly features called “A few of our favorite things,” where we round up some gift suggestions based on the gear that has passed through our offices either for review purposes or through personal purchases. We’ll tell you what we think is the best gear out there, for a variety of product categories and budgets.</em></p>
<p>Shopping time is almost up for this year&#8217;s holiday season, but shipping deadlines have yet to elapse completely, and stores will still be plenty busy. In this week&#8217;s installment of our ongoing series, we&#8217;re looking at power accessories for Apple devices that could make great last-minute gifts and/or stocking stuffers.</p>
<p><strong><a href="http://gigaom2.files.wordpress.com/2011/12/1290052259_pp-168_high_res_4-1.jpeg"><img  title="J-Zphoto 019" src="http://gigaom2.files.wordpress.com/2011/12/1290052259_pp-168_high_res_4-1.jpeg?w=191&h=140" alt="" width="191" height="140" class="alignright size-thumbnail wp-image-456186" /></a>Best backup battery:</strong> <em><a href="http://gigaom.com/apple/a-few-of-our-favorite-things-iphone-camera-accessories/">Just Mobile Gum Plus</a></em>. There are a lot more solid options in this category than there were, say, a couple of years ago. But the Just Mobile Gum Plus wins for a number of reasons, including its high capacity (4400 mAh, enough for up to three charges for your iPhone), good looks and small, easily pocketable or stowable design. The Gum Plus is $69.95 plus shipping.</p>
<p><strong><a href="http://gigaom2.files.wordpress.com/2011/12/screen-shot-2011-12-16-at-2-34-20-pm.png"><img  title="mophiejuicepack" src="http://gigaom2.files.wordpress.com/2011/12/screen-shot-2011-12-16-at-2-34-20-pm.png?w=210&h=136" alt="" width="210" height="136" class="alignright size-thumbnail wp-image-456187" /></a>Best iPhone battery case:</strong> <em><a href="http://www.mophie.com/mophie-juice-pack-plus-iPhone-4-battery-case-p/1160_jpp-ip4-blk.htm">Mophie Juice Pack Plus</a></em>. The iPhone battery case market is likewise crowded, but there are a few that have stood the test of time, and the Mophie Juice Pack Plus is one of them. Even considering the unfortunate recall that happened this year with its iPod touch model, the Juice Pack Plus is the best-in-class when you&#8217;re looking for something for your iPhone 4 or 4S extra battery life needs, because of its 2000 mAh capacity and pass through volume and sleep/wake controls. The Juice Pack Plus retails for $99.95.</p>
<p><strong><a href="http://gigaom2.files.wordpress.com/2011/11/plugbug.jpg"><img  title="plugbug" src="http://gigaom2.files.wordpress.com/2011/11/plugbug.jpg?w=210&h=140" alt="" width="210" height="140" class="alignright size-thumbnail wp-image-431016" /></a>Best charging adapter:</strong> <em><a href="http://gigaom.com/apple/plugbug-review-the-best-in-ipad-replacement-chargers/">PlugBug</a></em>. The PlugBug from twelveSouth is a clever and invaluable add-on for people with a variety of Apple mobile devices. It&#8217;ll help convert your MacBook adapter so that it can also do double duty and charge your iPhone or iPad at the same time from the same outlet. Plus it can act as a standalone iPad charger and comes in an eye-catching red design that makes it harder to miss when you&#8217;re doing that final visual sweep of your hotel room. At the Apple store online, the PlugBus is $34.95</p>
<p><strong><a href="http://gigaom2.files.wordpress.com/2011/11/magic-cable-duo.jpg"><img  title="magic-cable-duo" src="http://gigaom2.files.wordpress.com/2011/11/magic-cable-duo.jpg?w=210&h=140" alt="" width="210" height="140" class="alignright size-thumbnail wp-image-447261" /></a>Best charging cable:</strong> <em><a href="http://www.google.com/url?q=http://gigaom.com/apple/one-mobile-device-charger-that-actually-rules-them-all/&amp;sa=U&amp;ei=9pvrTqTdKMfyggf2_6mICQ&amp;ved=0CAQQFjAA&amp;client=internal-uds-cse&amp;usg=AFQjCNFfjAa_Zv3YwOibXpyuVNNrGUwgCg">The Magic Cable Duo</a></em>. Innergie&#8217;s clever little cable with in-line, swappable 30-pin Apple dock connector and micro USB is able to charge pretty much any modern mobile device, including the above-mentioned Mophie Juice Pack Plus, as well as any Apple iOS gadget. The Magic Cable Trio adds mini USB to the mix, but we&#8217;re willing to bet that for most up-to-date gadget geeks out there, the Duo will cover all the necessary bases. The Magic Cable Duo sells for $19.99 on its own.</p>
<p>That’s our list, but feel free to argue our choices or voice your own suggestions in the comments.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=456133+a-few-of-our-favorite-things-power-accessories&utm_content=etherin">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/11/connected-world-the-consumer-technology-revolution/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=456133+a-few-of-our-favorite-things-power-accessories&utm_content=etherin">Connected world: the consumer technology&nbsp;revolution</a></li><li><a href="http://pro.gigaom.com/2011/08/flash-analysis-steve-jobs/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=456133+a-few-of-our-favorite-things-power-accessories&utm_content=etherin">Flash analysis: Steve&nbsp;Jobs</a></li><li><a href="http://pro.gigaom.com/2011/06/from-car-to-cloud-the-future-of-the-in-vehicle-app-landscape/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=456133+a-few-of-our-favorite-things-power-accessories&utm_content=etherin">From car to cloud: the future of the in-vehicle app&nbsp;landscape</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=456133&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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			<media:title type="html">J-Zphoto 019</media:title>
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		<title>Establish a solid battery strategy for all your peripherals</title>
		<link>http://gigaom.com/apple/establish-a-solid-battery-strategy-for-all-your-peripherals/</link>
		<comments>http://gigaom.com/apple/establish-a-solid-battery-strategy-for-all-your-peripherals/#comments</comments>
		<pubDate>Fri, 01 Jul 2011 13:00:15 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[battery]]></category>
		<category><![CDATA[Duracell]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[nimh]]></category>
		<category><![CDATA[power]]></category>
		<category><![CDATA[powerex]]></category>
		<category><![CDATA[rechargeable]]></category>
		<category><![CDATA[wireless keyboard]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=370146</guid>
		<description><![CDATA[Batteries are decidedly evil. My desk is littered with gear that requires them, and I'd be at a loss to watch movies, control my computer and television, and use many of my Mac peripherals without them. Create a plan that will ensure you never lose power.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=370146&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="iphone-battery" src="http://gigaom2.files.wordpress.com/2011/03/iphone-battery.jpg?w=300&h=200" alt="" width="300" height="200" class="alignright size-medium wp-image-321240" />Batteries are decidedly evil. My desk is littered with gear that requires them, and I&#8217;d be at a loss to watch movies, control my computer and television, and use many of my Mac peripherals without them. So how can you create a plan that will ensure you&#8217;re always ready when you need some juice?</p>
<p>I first thought I could get by using just my Apple battery charger and the batteries that come with it, but that proved woefully inadequate. For one thing, the Apple charger is quite particular about its charging, and often you&#8217;ll come back to find a flashing amber light, indicating that the charge wasn&#8217;t successful for some reason. For another, those Apple batteries don&#8217;t keep their charge long, so there&#8217;s no use preparing backups.</p>
<p>So to ensure my Apple Wireless Keyboards, Trackpads, Mighty Mice and third-party peripherals always have power at the ready, I&#8217;ve created the following three-point plan:</p>
<h2><strong>1. Too many batteries is impossible</strong></h2>
<p>I always seem to think I have enough batteries to satisfy all my needs, and then I end up needing more. Obviously, don&#8217;t go crazy, but always try to have at least four more batteries on hand than you have actual need of for devices. I&#8217;m primarily talking about rechargeable, NiMH batteries, but it never hurts to have a supply of alkalines for backup, too, in case you get caught between charging cycles.</p>
<h2><strong>2. Low self-discharge is your best friend</strong></h2>
<p>People who may have ditched rechargeable batteries years ago because of the headaches of cycling, battery memory, and batteries that rapidly lose charge have a good reason to come back. Low self-discharge batteries are now available, which can retain up to 85 percent of their charge for up to a year. They also often come pre-charged, so you can use them right away, and newer batteries don&#8217;t have the same problem with charge memory as their predecessors.</p>
<p>My personal recommendation for good low self-discharge batteries are the <a href="http://www.mahaenergy.com/store/viewitem.asp?idproduct=426">Powerex Imedion</a> variety. They carry a high-capacity compared to most (2400mah) and should be longer-lasting in digital devices like cameras and computer peripherals.</p>
<h2><strong>3. Two chargers is better than one</strong></h2>
<p>Getting a good battery charger will always help you keep thing properly powered up. Again, Powerex is a good, dependable brand in my experience. Their chargers are a little more expensive than most, but they provide a wealth of customizable options so that you can extend the life of your batteries and save money in the long run. The <a href="http://www.mahaenergy.com/store/viewItem.asp?idProduct=423">WizardOne</a> is a good place to start, providing four charging slots for either AA or AAA NiMH batteries, with a backlit panel that lets you select charge/discharge rates and perform advanced tasks like complete battery cycling and break-ins for new batteries.</p>
<p>But in addition to a good charger, I also have a bad one. The <a href="http://www.amazon.com/Duracell-Charger-Rechareable-Batteries-CEF15RWCP/dp/B000XT8AHS">Duracell 15 Minute Charger </a>actually does what it claims to, but it makes a lot of noise and gets quite hot. Note, however, that frequent use will degrade the quality and life of your batteries (hence the &#8220;bad&#8221; descriptor), which is why I use the Duracell for emergencies only (like when my keyboard dies and I&#8217;m on a tight deadline).</p>
<p>Batteries are probably the biggest limiting factor when it comes to the enjoyment of consumer electronics, which is why having a good battery plan in place is crucial for gadget-lovers. Now that I&#8217;ve shared mine, do you have any other suggestions to add?</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=370146+establish-a-solid-battery-strategy-for-all-your-peripherals&utm_content=etherin">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2010/10/in-q3-e-books-and-white-spaces-ruled-the-consumer-space/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=370146+establish-a-solid-battery-strategy-for-all-your-peripherals&utm_content=etherin">In Q3, E-books and White Spaces&nbsp;Ruled</a></li><li><a href="http://pro.gigaom.com/2011/05/the-case-for-increased-ma-in-2011-actions-and-outlooks/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=370146+establish-a-solid-battery-strategy-for-all-your-peripherals&utm_content=etherin">The Case for Increased M&amp;A in 2011: Actions and&nbsp;Outlooks</a></li><li><a href="http://pro.gigaom.com/2011/05/the-structure-50-the-top-50-cloud-innovators/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=370146+establish-a-solid-battery-strategy-for-all-your-peripherals&utm_content=etherin">The Structure 50: The Top 50 Cloud&nbsp;Innovators</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=370146&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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		<slash:comments>5</slash:comments>
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		<title>The Coronation of Steve Jobs, King of Content</title>
		<link>http://gigaom.com/apple/the-coronation-of-steve-jobs-king-of-content/</link>
		<comments>http://gigaom.com/apple/the-coronation-of-steve-jobs-king-of-content/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 18:20:00 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[control]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[power]]></category>
		<category><![CDATA[print]]></category>
		<category><![CDATA[Steve Jobs]]></category>
		<category><![CDATA[tablet]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://theappleblog.com/?p=39858</guid>
		<description><![CDATA[Tomorrow&#8217;s event will be a big day for Apple, and a big day for those of us who make our living following the company&#8217;s every move and picking up the bread crumbs it drops along the way. At the very least, it seems certain that they [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=173888&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p class="excerpt"><img  title="king_jobs" src="http://gigapple.files.wordpress.com/2010/01/king_jobs.png?w=321&h=321" alt="" width="321" height="321" class=" alignleft" />Tomorrow&#8217;s event will be a big day for Apple, and a big day for those of us who make our living following the company&#8217;s every move and picking up the bread crumbs it drops along the way. At the very least, it seems certain that they will unveil some kind of game-changing tablet-type device, be it a <a href="http://ludvikplus.posterous.com/macbook-slate-this-is-it" target="_self">MacBook Slate</a> or a large-format iPod touch, or something altogether new.</p>
<p>The format the new hardware takes will actually be only the superficial impact of tomorrow&#8217;s announcement, though. What will really amaze, and what will matter far more for the future of Apple and the personal electronics industry, will be the content deals that are announced alongside the launch of the new device. If the deals go anywhere near as predicted, Steve Jobs could be crowned the new king of all media. <span id="more-173888"></span></p>
<p>Alright, so maybe I&#8217;m overstating things a bit, but not by much. The story of how Apple&#8217;s iTunes affected the music industry, and gave the company an amazing degree of control in setting policy and pricing splits for digital music distribution is well known. It is widely accepted that record companies begrudgingly acquiesce to Apple&#8217;s demands, although occasionally they demand a concession, like the iTunes price policy change that accompanied the move to DRM-free music files.</p>
<p>Even now, Apple is reportedly trying to use the same strong-arm tactics on providers of television video content who hawk their wares in the iTunes store. <a href="http://www.macrumors.com/2010/01/26/apple-pressuring-tv-networks-to-halve-itunes-episode-pricing/" target="_self">MacRumors reports</a> that the Mac-maker is urging TV networks to lower the per-episode price of content from $1.99 to $1, as part of its selling strategy for the tablet.</p>
<p>If the tablet proves to be even half the multimedia wunderkind it is being hailed as, other media providers can expect the same kind of pressure brought to bear. The book, magazine and newspaper industry in particular stands the least chance of resisting Apple&#8217;s power grab, since at this point it&#8217;s already looking for a life raft to save it from a daunting future steeped in decline. Some rumors are now circulating that the tablet will ship with a <a href="http://www.techradar.com/news/computing/apple/rumour-apple-tablet-to-get-barnes-noble-ibookstore--666112" target="_self">built-in Barnes &amp; Noble bookstore</a>, but whatever the outcome, you can bet Apple will have significant support from magazine and newspaper providers looking for a lucrative alternative to print.</p>
<p>Where Apple has the advantage, even if it is seen as an unsavory source of salvation by those wary of what its done for the music industry, is that it isn&#8217;t the Internet. People almost invariably like things that are free, and the Internet makes free easy. The only thing people like more than free is easy, and Apple&#8217;s distribution method makes things very easy, especially if the iTunes store is married to an extremely light and thin portable device with a decent size screen and a range of connectivity options.</p>
<p>Selling through Apple also takes a lot of the backshop issues out of the hands of providers. They no longer have to worry about setting up advertising, controlling access, preventing piracy and security exploits, etc. And the revenue picture becomes much more clear, with a per unit price that stockholders and stakeholders alike can easily understand. Taking the long view, siding with Apple makes sense, even if the upfront price is quite steep in terms of power dynamics.</p>
<p>So will Steve Jobs inherit a kingdom tomorrow? Not quite yet, I think. More like he&#8217;ll take control of quite a few lucrative fiefdoms, but it&#8217;ll take a little longer to unite the entire media nation and declare himself monarch. Make no mistake, though, this is what the tablet will accomplish in the long run. It&#8217;s the inherited legacy of the iPod and iPhone, in fact, and this is simply the next building block. Fancy gadgets are lovely, but what draws customers to those shiny screens is the content that they&#8217;re displaying; control the content, and you control consumer spending.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173888+the-coronation-of-steve-jobs-king-of-content&utm_content=etherin">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2010/03/forecast-web-tablet-app-sales/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173888+the-coronation-of-steve-jobs-king-of-content&utm_content=etherin">Forecast: Tablet App Sales To Hit $8B by&nbsp;2015</a></li><li><a href="http://pro.gigaom.com/2011/03/why-ipad-2-will-lead-consumers-into-the-post-pc-era/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173888+the-coronation-of-steve-jobs-king-of-content&utm_content=etherin">Why iPad 2 Will Lead Consumers Into the Post-PC&nbsp;Era</a></li><li><a href="http://pro.gigaom.com/2011/03/the-near-term-evolution-of-social-commerce/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173888+the-coronation-of-steve-jobs-king-of-content&utm_content=etherin">The Near-Term Evolution of Social&nbsp;Commerce</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=173888&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>14 Ways to Be Kind to Your Battery</title>
		<link>http://gigaom.com/apple/14-ways-to-be-kind-to-your-battery/</link>
		<comments>http://gigaom.com/apple/14-ways-to-be-kind-to-your-battery/#comments</comments>
		<pubDate>Tue, 06 Oct 2009 18:00:34 +0000</pubDate>
		<dc:creator>Liam Cassidy</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[battery]]></category>
		<category><![CDATA[laptop]]></category>
		<category><![CDATA[Macbook]]></category>
		<category><![CDATA[power]]></category>
		<category><![CDATA[saving]]></category>
		<category><![CDATA[tip]]></category>

		<guid isPermaLink="false">http://theappleblog.com/?p=33663</guid>
		<description><![CDATA[A little over ten days ago Apple launched a shiny new Apple and the Environment microsite showcasing the company&#8217;s commitment to greener production and business practise. So I thought it would be appropriate to take a leaf (pun intended) from Apple&#8217;s book and look at ways [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=173466&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="greenest_macbooks" src="http://gigapple.files.wordpress.com/2009/10/greenest_macbooks1.jpg?w=500&h=315" alt="greenest_macbooks" width="500" height="315" class=" alignleft" /></p>
<p class="excerpt">A little over ten days ago Apple launched a shiny new <a href="http://gigaom.com/apple/the-greenest-apple-yet/">Apple and the Environment</a> microsite showcasing the company&#8217;s commitment to greener production and business practise. So I thought it would be appropriate to take a leaf (pun intended) from Apple&#8217;s book and look at ways to be more energy efficient in my daily computing.</p>
<p>Mac OS X has some great power-saving features for MacBook users, but there are simple things you can do to squeeze those precious extra minutes of useful life out of your battery. And, to prove it to myself, I’m doing all of my writing today on my MacBook Pro in my garden, <em>without</em> the power cord. Oh yes, I’m living life on the edge, people!</p>
<p>Some of these tips are screamingly obvious; others contribute only modest energy savings. In aggregate, though, these tips can help you get significant life out of a single charge. So here they are, presented in no particular order of importance. <span id="more-173466"></span></p>
<h3>1. Dim the screen</h3>
<p>Relatively speaking, that LED panel uses a <em>fabulous</em> amount of power, and, most of the time, simply doesn’t need to be <em>so</em> super bright. Turn it down to a comfortable level where you don’t have to squint to see what you’re doing.</p>
<h3>2. Dim the Keyboard</h3>
<p>The optical fiber backlighting in the keyboard can sometimes be brought to life even when you can see the keys perfectly well. When that happens, you can probably afford to turn it down a bit.</p>
<h3>3. Stop Playing DVDs/CDs&#8230;</h3>
<p>Your optical drive uses a motor. And a laser. They exhaust batteries in <em>no</em> time.</p>
<h3>4. &#8230;and Stop Playing Video/Music from the HDD</h3>
<p>Sorry, I know you stopped using your Optical Drive, but playing music or video is a power-guzzling process irrespective of where the source files happen to be.</p>
<h3>5. Spin Down That Disc</h3>
<p>Avoid doing <em>anything</em> that requires the hard drive to spin. Be mindful of the applications you run, and avoid those which require lots of read/write activity. Also, pop in to your System Preferences → Energy Saver and select “Put the hard disk(s) to sleep whenever possible.”</p>
<h3>6. Go Easy on Your CPU</h3>
<p>You can’t put the CPU to sleep, but you <em>can</em> go easy on it. Cycles spent crunching numbers equals battery drain. Quit <em>anything</em> you absolutely do not need. Mail, iCal, iTunes and goodness knows what else, even when hidden, are claiming CPU cycles.</p>
<h3>7. Select the Right Video Card</h3>
<p>If you own a late 2008 model MacBook Pro or later, you’ll have two graphic chips at your disposal. There’s the NVIDIA 9600, ideal for web browsing and text editing, or the more powerful 9600M, a better choice for gaming and video editing. In your System Preferences, choose Energy Saver and select Graphics: Better Battery Life. This will tell Mac OS X to use the 9600 chipset rather than its power-crazed big brother.</p>
<h3>8. Internal Fans</h3>
<p>Your MacBook should do a decent job of managing its own internal cooling, but if you’re competent doing this yourself, you might consider using a tool like <a href="http://www.eidac.de/">smcFanControl</a> to <a href="http://gigaom.com/apple/hot-cpu-three-ways-to-keep-your-cool/">spin those things down</a>. Just don’t blame me if you melt your MacBook as a result. (Seriously, if you don’t know what you’re doing, don’t even <em>try</em> this tip!)</p>
<h3>9. Switch Off the Radios</h3>
<p>Your Wi-Fi and bluetooth radios don’t have to be on <em>all</em> the time, do they? If preserving power matters to you, turn them off.</p>
<h3>10. Ditch the Mouse</h3>
<p>If your bluetooth radio is turned off, you can pack away that wireless Mighty Mouse. Using a wired Mighty Mouse? You should pack that away, too; that laser is sucking-up the juice.</p>
<h3>11. Unplug That iPod!</h3>
<p>If you keep your iPod or iPhone connected to your MacBook, remove them. Even if you’re not actively syncing them (and you’re not &#8212; if you followed my advice, iTunes is turned off by now) they’re keeping their own batteries topped-up via that good old USB copper. Your MacBook’s battery will thank you for unplugging them.</p>
<h3>12. External Drives</h3>
<p>If you’re using USB-powered external hard drives for backup/storage, unplug them (but be aware this means your backup routine may be disrupted!) Even if you’re not using your external drive all the time, remember that if you invoke an Open or Save As dialogue, those connected storage devices will spin-up on the off-chance you want to use them. If you don’t, that was power wasted!</p>
<h3>13. Close the Lid</h3>
<p>If you are going to be inactive for a while, consider putting the machine to sleep (or if you&#8217;ll be inactive for a <em>long</em> time, go one better and shut-down completely.)</p>
<h3>14. Plan Ahead</h3>
<p>If it’s at all practicable, plan what you are going to do before you even power-up your MacBook.</p>
<p>So there you have it. Combine these tips into your daily mobile-compute and you ought to see some serious improvements in productive, working battery life. Also, remember to let your battery fully drain at least once a month.</p>
<p>How well did I do here in the garden today? I squeezed about four hours out of my battery before I had to plug in. Give it a try, you might be surprised at just how much power your little lithium friend can muster.</p>
<p>How do you maximize battery life? Short of actually plugging in to the nearest wall or carrying spare batteries (that’s cheating!), what tips have I missed from this list? Share them in the comments below.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173466+14-ways-to-be-kind-to-your-battery&utm_content=limalicas">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2010/10/in-q3-e-books-and-white-spaces-ruled-the-consumer-space/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173466+14-ways-to-be-kind-to-your-battery&utm_content=limalicas">In Q3, E-books and White Spaces&nbsp;Ruled</a></li><li><a href="http://pro.gigaom.com/2011/03/why-ipad-2-will-lead-consumers-into-the-post-pc-era/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173466+14-ways-to-be-kind-to-your-battery&utm_content=limalicas">Why iPad 2 Will Lead Consumers Into the Post-PC&nbsp;Era</a></li><li><a href="http://pro.gigaom.com/2011/03/the-near-term-evolution-of-social-commerce/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173466+14-ways-to-be-kind-to-your-battery&utm_content=limalicas">The Near-Term Evolution of Social&nbsp;Commerce</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=173466&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>Skype Now Available in App Store, Unless You Live in Canada</title>
		<link>http://gigaom.com/apple/skype-now-available-in-app-store-unless-you-live-in-canada/</link>
		<comments>http://gigaom.com/apple/skype-now-available-in-app-store-unless-you-live-in-canada/#comments</comments>
		<pubDate>Tue, 31 Mar 2009 18:44:20 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[Tips & Tricks]]></category>
		<category><![CDATA[App Store]]></category>
		<category><![CDATA[Apps]]></category>
		<category><![CDATA[Canada]]></category>
		<category><![CDATA[electricity bills]]></category>
		<category><![CDATA[energy awareness]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[power]]></category>
		<category><![CDATA[saving money]]></category>
		<category><![CDATA[Skype]]></category>

		<guid isPermaLink="false">http://theappleblog.com/?p=20640</guid>
		<description><![CDATA[Really? Come on, really? It was almost like waking up on Christmas morning and hurrying down the stairs, only to find that there are no presents under the tree. I&#8217;m referring, of course, to the release of the official, free Skype application (iTunes link) for iPhone [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=172562&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="skype_on_iphone" src="http://gigapple.files.wordpress.com/2009/03/skype_on_iphone.png?w=210&h=235" alt="skype_on_iphone" width="210" height="235" class=" alignleft" />Really? Come on, really? It was almost like waking up on Christmas morning and hurrying down the stairs, only to find that there are no presents under the tree. I&#8217;m referring, of course, to the release of the official, free <a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=304878510&amp;mt=8" target="_self">Skype application</a> (iTunes link) for iPhone that took place first thing this morning in every country where the App Store exists, except for the one I happen to be living in right now. Canadian iPhone owners are out of luck, because Skype is not coming to their phones.</p>
<p>In a way, I shouldn&#8217;t be surprised. Most U.S.-based streaming media content, from the likes of Hulu and Pandora (and soon <a href="http://blog.last.fm/2009/03/24/lastfm-radio-announcement" target="_self">Last.fm</a>, too, unless you&#8217;re willing to fork over a subscription) doesn&#8217;t make its way north of the border. Foolishly, I believed that a simple app like Skype, which just provides a convenient package for a service we already have access to via the web and other iPhone applications, would go through without a hitch. <span id="more-172562"></span></p>
<p>The official reason the app isn&#8217;t available to Canadians is that a patent-license issue is preventing Skype from making it available, according to a <a href="http://www.itworldcanada.com/a/Daily-News/22d554d8-b148-4a91-a17c-95a81eb88d84.html" target="_self">company spokesperson</a>. Other outlets suspect more sinister motives, pointing the finger at Rogers Wireless, who, along with their subsidiary Fido, are the only iPhone carriers in Canada. <a href="http://www.digitalhome.ca/content/view/3549/282/" target="_self">Digital Home</a>, thinks that Rogers may have blocked the app to try to protect their wireless talk revenue. Remember, this is the land of the three-year contract we&#8217;re talking about here, so a little strong-arming isn&#8217;t exactly out of character.</p>
<p>Whatever the reason, you can always go the backdoor route and just download and sync Skype using an American iTunes account, which is not a difficult thing to get regardless of your country of origin. That&#8217;s exactly what I did, and so now my iPhone is fully Skype-capable in Canada. Currently, I&#8217;m having issues with getting speakerphone to work, and the mic seems to be cutting out, but I&#8217;m fairly sure that&#8217;s an iPhone OS 3.0 bug, not a problem with the program or the connection. Anyways, go download your copy now if you&#8217;re living anywhere except for Canada, or if you&#8217;re smart enough to navigate that minor blockade, and let us know how it&#8217;s working for you.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=172562+skype-now-available-in-app-store-unless-you-live-in-canada&utm_content=etherin">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2010/09/how-to-market-your-iphone-app-a-developers-guide/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=172562+skype-now-available-in-app-store-unless-you-live-in-canada&utm_content=etherin">How to Market Your iPhone App: A Developer&#8217;s&nbsp;Guide</a></li><li><a href="?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=172562+skype-now-available-in-app-store-unless-you-live-in-canada&utm_content=etherin"></a></li><li><a href="?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=172562+skype-now-available-in-app-store-unless-you-live-in-canada&utm_content=etherin"></a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=172562&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>Apple Recalls iPhone 3G Ultracompact USB Power Adapter</title>
		<link>http://gigaom.com/apple/apple-recalls-iphone-3g-ultracompact-usb-power-adapter/</link>
		<comments>http://gigaom.com/apple/apple-recalls-iphone-3g-ultracompact-usb-power-adapter/#comments</comments>
		<pubDate>Fri, 19 Sep 2008 22:11:20 +0000</pubDate>
		<dc:creator>Josh Pigford</dc:creator>
				<category><![CDATA[hardware]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[adapter]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[power]]></category>

		<guid isPermaLink="false">http://theappleblog.com/?p=4889</guid>
		<description><![CDATA[Today Apple released a statement recalling all iPhone 3G ultracompact USB power adapters. It seems a small percentage of the adapters have a predisposition for the metal prongs to snap off in the electrical socket, potentially having some unfortunate side effects. The ultracompact USB adapters were [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=171657&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img src="http://gigapple.files.wordpress.com/2008/09/165904-adapter-views2.jpg?w=300&h=175" alt="" title="165904-adapter-views2" width="300" height="175"  class=" alignleft" />
<p class="excerpt">Today Apple released a <a href="http://www.apple.com/pr/library/2008/09/19alert.html">statement</a> recalling all iPhone 3G ultracompact USB power adapters.</p>
<p>It seems a small percentage of the adapters have a predisposition for the metal prongs to snap off in the electrical socket, potentially having some unfortunate side effects.</p>
<p> The ultracompact USB adapters were only sold with the iPhone 3G in the following countries: US, Japan, Canada, Mexico, and some Latin American countries. The power adapters sold with the original iPhones are not included in the recall.</p>
<p>Apple did stress that if you have one of the ultracompact adapters that you should stop using it immediately.</p>
<p>Starting October 10, 2008 you may take your adapter to any Apple store and exchange it, or you can use <a href="https://supportform.apple.com/200809/">this form</a> to request that Apple ship you a new one. New adapters will have a green dot on them (pictured below) to differentiate them from the faulty line of adapters.</p>
<p style="text-align:center"><img src="http://gigapple.files.wordpress.com/2008/09/165904-replacement_adapter.jpg?w=170&h=174" alt="" title="165904-replacement_adapter" width="170" height="174"  class=" alignleft" /></p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=171657+apple-recalls-iphone-3g-ultracompact-usb-power-adapter&utm_content=shpigford">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/01/mobile-q4-all-eyes-were-on-android-4g-and-the-rising-tablet-tide/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=171657+apple-recalls-iphone-3g-ultracompact-usb-power-adapter&utm_content=shpigford">Mobile Q4: All Eyes Were on Android, 4G and the Rising Tablet&nbsp;Tide</a></li><li><a href="http://pro.gigaom.com/2010/12/report-a-mobile-video-market-overview/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=171657+apple-recalls-iphone-3g-ultracompact-usb-power-adapter&utm_content=shpigford">Report: A Mobile Video Market&nbsp;Overview</a></li><li><a href="http://pro.gigaom.com/2010/10/in-q3-the-tablet-and-4g-were-the-big-stories/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=171657+apple-recalls-iphone-3g-ultracompact-usb-power-adapter&utm_content=shpigford">In Q3, the Tablet and 4G Were the Big&nbsp;Stories</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=171657&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>OS X : Unplugged(.prefpane)</title>
		<link>http://gigaom.com/apple/os-x-unpluggedprefpane/</link>
		<comments>http://gigaom.com/apple/os-x-unpluggedprefpane/#comments</comments>
		<pubDate>Fri, 27 Jun 2008 13:00:05 +0000</pubDate>
		<dc:creator>Bob Rudis</dc:creator>
				<category><![CDATA[Asides]]></category>
		<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Software Reviews]]></category>
		<category><![CDATA[growl]]></category>
		<category><![CDATA[notification]]></category>
		<category><![CDATA[power]]></category>
		<category><![CDATA[preference panel]]></category>
		<category><![CDATA[system-preferences]]></category>
		<category><![CDATA[unplugged]]></category>

		<guid isPermaLink="false">http://theappleblog.com/?p=3571</guid>
		<description><![CDATA[I came across a comment about a small but useful utility I had not heard of before called Unplugged. This utility (in the form of a System Preferences panel) from Briksoftware watches for events related to your power cord being plugged or unplugged and notifies you [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=171510&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img src="http://gigapple.files.wordpress.com/2008/06/unplugged.png?w=128&h=128" alt="" title="unplugged" width="128" height="128"  class=" alignleft" />I <a href="http://twitter.com/jsnell/statuses/844366978">came across</a> a comment about a small but useful utility I had not heard of before called <a href="http://briksoftware.com/products/unplugged/">Unplugged</a>. This utility (in the form of a System Preferences panel) from Briksoftware watches for events related to your power cord being plugged or unplugged and notifies you via <a href="http://growl.info/">Growl</a> (if Growl is not installed, the application will use an alert window).</p>
<p>You can choose whether it starts on login, whether you are given an extra notification when battery resources are at a level you define and can restrict display if designated applications are currently running:</p>
<div style="text-align:center"><img src="http://gigapple.files.wordpress.com/2008/06/unplugged-tab-1.png?w=500&h=333" alt="" title="unplugged-tab-1" width="500" height="333"  class=" alignleft" /></div>
<p>
You also have complete control over the information presented in the alerts:</p>
<div style="text-align:center"><img src="http://gigapple.files.wordpress.com/2008/06/unplugged-tab-2.png?w=500&h=333" alt="" title="unplugged-tab-2" width="500" height="333"  class=" alignleft" /></div>
<p>With my Growl configuration, the notifications look like this:</p>
<div style="text-align:center"><img src="http://gigapple.files.wordpress.com/2008/06/unplugged-grown-on-ac.png?w=253&h=97" alt="" title="unplugged-grown-on-ac" width="253" height="97"  class=" alignleft" />&nbsp; &nbsp;<img src="http://gigapple.files.wordpress.com/2008/06/unplugged-grown-off-ac.png?w=253&h=97" alt="" title="unplugged-grown-off-ac" width="253" height="97"  class=" alignleft" /></div>
<p>It&#8217;s a very simple application that does not require a substantial amount of system resources (as shown below). There have been times when I have had the MacBook Pro become unplugged and not noticed the screen dim only to discover much later that I&#8217;m on 50% battery left. This utility would have definitely come in handy then and is now a part of my &#8220;must have&#8221; applications.</p>
<div style="text-align:center"><img src="http://gigapple.files.wordpress.com/2008/06/unplugged-usage.png?w=500&h=287" alt="" title="unplugged-usage" width="500" height="287"  class=" alignleft" /></div>
<p>I had a bit of trouble trying to send a PayPal donation to the author via the link on the page, but managed to do so via the standard PayPal &#8220;Send Money&#8221; option. As always, I highly encourage folks to support independent development on the Mac.</p>
<p>If you use Unplugged or have suggestions for other small-but-useful utilities, drop a note in the comments.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=171510+os-x-unpluggedprefpane&utm_content=hrbrmstr">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/03/why-ipad-2-will-lead-consumers-into-the-post-pc-era/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=171510+os-x-unpluggedprefpane&utm_content=hrbrmstr">Why iPad 2 Will Lead Consumers Into the Post-PC&nbsp;Era</a></li><li><a href="http://pro.gigaom.com/2011/03/the-near-term-evolution-of-social-commerce/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=171510+os-x-unpluggedprefpane&utm_content=hrbrmstr">The Near-Term Evolution of Social&nbsp;Commerce</a></li><li><a href="http://pro.gigaom.com/2011/02/content-farms-the-players-the-benefits-the-risks/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=171510+os-x-unpluggedprefpane&utm_content=hrbrmstr">Content Farms: The Players, The Benefits, The&nbsp;Risks</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=171510&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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		<slash:comments>12</slash:comments>
	
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		<title>Hazel 2 Now Available</title>
		<link>http://gigaom.com/apple/hazel-2-now-available/</link>
		<comments>http://gigaom.com/apple/hazel-2-now-available/#comments</comments>
		<pubDate>Thu, 02 Aug 2007 14:14:24 +0000</pubDate>
		<dc:creator>Nick Santilli</dc:creator>
				<category><![CDATA[Misc]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[folder-actions]]></category>
		<category><![CDATA[power]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[update]]></category>

		<guid isPermaLink="false">http://theappleblog.com/2007/08/02/hazel-2-now-available/</guid>
		<description><![CDATA[Noodlesoft&#8217;s Paul Kim has released Hazel version 2.0 today. While this version has been in semi-private beta (you had to register in the forums) it is now feature complete and officially released for public consumption. Hazel 2.0 will cost new users $21.95 for a license, but [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=171011&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.theappleblog.com/wp-content/uploads/hazel2-20070802-081311.jpg" alt="Hazel 2"  class=" alignright" />Noodlesoft&#8217;s Paul Kim <a href="http://www.noodlesoft.com/index.php">has released Hazel version 2.0 today</a>.  While this version has been in semi-private beta (you had to register in the forums) it is now feature complete and officially released for public consumption.  Hazel 2.0 will cost new users $21.95 for a license, but the best news is that 1.0 license holders get the upgrade for FREE.  It&#8217;s a very generous move for any developer to offer free upgrades on major update releases &#8211; and Hazel is immensely powerful too!</p>
<p>So what&#8217;s all the talk of Hazel 2?  Well a couple of the features I really like:</p>
<p><strong>Preview</strong> &#8211; You now have the ability to preview the files that your rules will affect.  This is huge so you can avoid moving/deleteing/whatever, files that you didn&#8217;t intend to handle in the first place.</p>
<p><strong>App Sweep</strong> &#8211; OS X handles application installation pretty simply &#8211; You just Drag and Drop the app icon onto your hard drive and it&#8217;s installed.  But there are some programs that go beyond that and install on different parts of your system.  In fact, even the drag/drop apps can create support files elseware on your hard drive upon first use.  So now Hazel has a clean way of deleting un-used apps.  Similar to AppZapper, once you send a program to the Trash Can, Hazel will round up all the related files and make a clean removal, in an attempt to rid your system of unnecessary artifacts.</p>
<p>There&#8217;s plenty more too.  From the Press Release:</p>
<blockquote><p>Hazel 2 brings a multitude of new features to allow users to easily create more powerful workflows to organize their files. Users can now create rules to rename files or sort them into subfolders based on any file attribute. With Hazel&#8217;s improved Spotlight integration, rules can filter on any metadata in the system. Hazel&#8217;s new App Sweep feature allows Hazel to watch for thrown away applications and give the user the option to throw away its support files. Hazel 2 also provides Growl support so users can receive notifications on their Desktop. Other improvements include a new menu bar item and a preview feature.</p></blockquote>
<p>If you&#8217;re one of those who are still scratching your head and wondering what Hazel actually does, a quick explanation for you.</p>
<p>If you&#8217;ve ever attempted to use OS X&#8217;s built-in Folder Actions, they can be powerful, but if you&#8217;re unfamiliar with Apple Scripting, the confusion may outweigh the usefulness.  Hazel is more or less a tool that everyone can use to apply Folder Actions (on Steroids) to anything on your system.  You can set Hazel to apply Spotlight Comments, Color Labels, Move, Delete, Copy, etc, etc, etc.  The potential that Hazel has is seemingly endless.  And you can export your rules to share with others (or use others&#8217; ingenius rules yourself).</p>
<p>We&#8217;ve written about Hazel <a href="http://gigaom.com/apple/review-let-hazel-clean-up-for-you/">here</a>, and <a href="http://gigaom.com/apple/hazel-2-alpha-available/">here</a>, and about half-way down the article, <a href="http://gigaom.com/apple/metadata-in-os-x-wrap-up/#more-1443">here</a>.  I highly suggest you give it a try with the <strike>30</strike> 14 (Sorry, my mistake on the length of the free trial) day free trial if you haven&#8217;t already.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=171011+hazel-2-now-available&utm_content=nsantilli">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/03/why-ipad-2-will-lead-consumers-into-the-post-pc-era/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=171011+hazel-2-now-available&utm_content=nsantilli">Why iPad 2 Will Lead Consumers Into the Post-PC&nbsp;Era</a></li><li><a href="http://pro.gigaom.com/2011/03/the-near-term-evolution-of-social-commerce/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=171011+hazel-2-now-available&utm_content=nsantilli">The Near-Term Evolution of Social&nbsp;Commerce</a></li><li><a href="http://pro.gigaom.com/2011/02/content-farms-the-players-the-benefits-the-risks/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=171011+hazel-2-now-available&utm_content=nsantilli">Content Farms: The Players, The Benefits, The&nbsp;Risks</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=171011&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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		<slash:comments>5</slash:comments>
	
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