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	<title>GigaOM &#187; Apple</title>
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		<title>GigaOM &#187; Apple</title>
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		<title>New MacBook Airs are coming. Here is why</title>
		<link>http://gigaom.com/apple/why-new-macbook-airs-are-coming/</link>
		<comments>http://gigaom.com/apple/why-new-macbook-airs-are-coming/#comments</comments>
		<pubDate>Mon, 27 Jun 2011 12:22:11 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
				<category><![CDATA[@CNN]]></category>
		<category><![CDATA[amd]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[FaceTime]]></category>
		<category><![CDATA[Intel]]></category>
		<category><![CDATA[lion]]></category>
		<category><![CDATA[Macbook]]></category>
		<category><![CDATA[MacBook Air]]></category>
		<category><![CDATA[mini displayport]]></category>
		<category><![CDATA[Nvidia]]></category>
		<category><![CDATA[os x]]></category>
		<category><![CDATA[os x lion]]></category>
		<category><![CDATA[sandy bridge]]></category>
		<category><![CDATA[Sandy Bridge processor]]></category>
		<category><![CDATA[Thunderbolt]]></category>
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		<guid isPermaLink="false">http://gigaom.com/?p=367803</guid>
		<description><![CDATA[New MacBook Airs could be right around the corner, according to stock shortages at retail partners like Best Buy and Amazon. OS X Lion is also arriving in July, which begins in only a few short days, and the Air could arrive at the same time.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=367803&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="macbookair-feature2" src="http://gigapple.files.wordpress.com/2010/10/macbookair-feature2.png?w=300&h=200" alt="" width="300" height="200" class="alignright size-medium wp-image-184717" />The MacBook Air looks destined for a refresh very soon, and the latest sign is that Best Buy <a href="http://www.bestbuy.com/site/olstemplatemapper.jsp?id=pcat17080&amp;type=page&amp;qp=q70726f63657373696e6774696d653a3e313930302d30312d3031~~cabcat0500000%23%230%23%2311a~~cabcat0502000%23%230%23%23o~~nf510||4170706c6526233137343b&amp;list=y&amp;nrp=15&amp;sc=abComputerSP&amp;sp=&amp;usc=abcat0500000#storeInventoryLink">began listing existing models</a> as &#8220;Not Available for Shipping&#8221; over the weekend (via <a href="http://9to5mac.com/2011/06/26/bestbuy-com-stops-shipping-macbook-airs-ahead-of-refresh/">9t05Mac</a>). The retailer is thought to be shifting its remaining stock to stores to make room in the distribution center for the arrival of new, updated MacBook Air models. Amazon is also showing low stock of MacBook Air models in many of its international stores.</p>
<p>Stock shortages and third-party retail inventory systems have traditionally been a fairly accurate barometer of Apple&#8217;s hardware refreshes, especially when an update is close at hand. Best Buy&#8217;s website revealed new MacBook Pro SKUs ahead of their official release, for example, in February, when the notebooks got updated with Intel&#8217;s new Sandy Bridge processors.</p>
<p>A MacBook Air refresh has been rumored for a while now, and part of the update is thought to be the inclusion of Sandy Bridge processor architecture. Intel <a href="http://news.cnet.com/8301-13924_3-20072665-64/intel-adds-sandy-bridge-chips-for-ultraslim-laptops/?part=rss&amp;subj=news&amp;tag=2547-1_3-0-20&amp;dlvrit=142337">recently unveiled</a> new low-voltage Sandy Bridge chips, including a Core i5 1.7 GHz variety and two Core i7 versions, one at 1.7 GHz and the other at 1.8 GHz. Current MacBook Airs still use much older Intel Core 2 Duo processors, so the new Core series are a near-certainty for powering any new hardware.</p>
<p>Another change likely in store for the MacBook Air includes the addition of Thunderbolt, Apple and Intel&#8217;s new high-speed I/O port. Apple has been steadily replacing the Mini DisplayPort on its new Macs with Thunderbolt. This is because Thunderbolt can handle display output as well as data transfer functions and is compatible with Mini DisplayPort cables and adapters. Other possible additions include a FaceTime HD camera, something else that both the updated MacBook Pro and iMac got this year, and a switch to an AMD graphics processor, since Apple seems to be methodically cutting NVIDIA out of that part of its business.</p>
<p>An updated MacBook Air likely won&#8217;t arrive at this point before OS X Lion, which Apple has said will make its debut in July. People who purchase new Macs as of June 6<a href="http://www.apple.com/pr/library/2011/06/06lion.html?aosid=p204&amp;siteid=1503186&amp;program_id=2554&amp;cid=OAS-EMEA-AFF&amp;tduid=3e5e1a976a90b831cc266457d27b45dd"> are eligible for a free upgrade to Lion</a>, so Apple can save itself some money by just shipping new MacBook Airs with the new OS installed, instead of having to deal with the administrative costs of providing a refund. Both Lion and new Airs could ship as early as next week.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=367803+why-new-macbook-airs-are-coming&utm_content=etherin">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/04/infrastructure-q1-iaas-comes-down-to-earth-big-data-takes-flight/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=367803+why-new-macbook-airs-are-coming&utm_content=etherin">Infrastructure Q1: IaaS Comes Down to Earth; Big Data Takes&nbsp;Flight</a></li><li><a href="http://pro.gigaom.com/2011/01/big-data-arm-and-legal-troubles-transformed-infrastructure-in-q4/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=367803+why-new-macbook-airs-are-coming&utm_content=etherin">Big Data, ARM and Legal Troubles Transformed Infrastructure in&nbsp;Q4</a></li><li><a href="http://pro.gigaom.com/2010/01/in-q4-data-centers-not-the-cloud-were-the-big-story/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=367803+why-new-macbook-airs-are-coming&utm_content=etherin">In Q4, Data Centers, Not the Cloud, Were the Big&nbsp;Story</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=367803&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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		<slash:comments>6</slash:comments>
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		<title>Is Apple Blind to Nvidia-Related MacBook Pro Failures?</title>
		<link>http://gigaom.com/apple/is-apple-blind-to-nvidia-related-macbook-pro-failures/</link>
		<comments>http://gigaom.com/apple/is-apple-blind-to-nvidia-related-macbook-pro-failures/#comments</comments>
		<pubDate>Wed, 13 Apr 2011 14:51:14 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
				<category><![CDATA[@CNN]]></category>
		<category><![CDATA[apple care]]></category>
		<category><![CDATA[gpu]]></category>
		<category><![CDATA[MacBook Pro]]></category>
		<category><![CDATA[Nvidia]]></category>
		<category><![CDATA[warranty]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=329868</guid>
		<description><![CDATA[Between 2007 and 2008, some MacBook Pro models shipped with faulty Nvidia GPUs, which can cause blank screens or image distortions. Apple will fix the problem free if it can detect it, but a new report calls its diagnostic process into question.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=329868&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="400px-Nvidia_logo.svg" src="http://gigaom.files.wordpress.com/2009/05/400px-nvidia_logo-svg.png?w=300&h=240" alt="" width="300" height="240" class="alignright size-medium wp-image-249116" />Between 2007 and 2008, some MacBook Pro models shipped with faulty Nvidia GeForce 8600M GT graphics processors, which can cause blank screens or image distortions. <a href="http://gigaom.com/apple/apple-officially-admits-to-faulty-nvidia-gpus/">Apple acknowledged the issue and offered to repair affected units</a> in October 2008, but a recent report suggests those problems aren&#8217;t completely behind the company.</p>
<p>The tool Apple uses to determine whether or not a defective Nvidia GPU is responsible for your MacBook Pro&#8217;s problems might not be accurate in a number of cases, according to <a href="http://www.mobilemag.com/2011/04/12/confirmed-apple-policy-fails-to-determine-eligibility-of-macbook-pro-nvidia-gpu-problems/">Mobile Magazine</a>. Apple evaluates machines for the problem using a USB stick running Nvidia&#8217;s diagnostic software. Once the drive is inserted, it runs tests and provides printed reports on the nature of the problem. However, the test may not be returning accurate reports in every instance.</p>
<p>In some cases, according to Mobile Magazine, the faulty GPUs can overheat, leading to a short in your logic board when heat-transfer material ends up on parts of your computer&#8217;s internals where it shouldn&#8217;t be. That would lead to a diagnostic result indicating the logic board had failed, not the GPU. Logic board failures entail a non-warranty repair that can cost more than $1,000.</p>
<p>Mobile Magazine describes one specific case in detail where this occurred, but a call to Hi-Tech Electronics, the shop which performed the diagnostic and repair in question (it replaced the faulty GPU and cleaned the logic board for $260 including shipping, instead of the $1,000 Apple was asking) confirmed it has seen many similar cases, and continues to repair multiple MacBook Pros with problems stemming from the same issue each week.</p>
<p>Apple couldn&#8217;t be reached for comment as of this writing. If these reports are accurate, a simple fix would be to open up and inspect the internals of any MacBook Pros potentially affected by faulty Nvidia GPUs, rather than simply performing a software diagnostic test using a USB drive. It would be more costly and time-consuming, but also probably better for customer loyalty in the long run.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=329868+is-apple-blind-to-nvidia-related-macbook-pro-failures&utm_content=etherin">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/01/questions-for-the-it-industrys-green-intentions-in-2011/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=329868+is-apple-blind-to-nvidia-related-macbook-pro-failures&utm_content=etherin">Questions for the IT Industry&#8217;s Green Intentions in&nbsp;2011</a></li><li><a href="http://pro.gigaom.com/2011/01/big-data-arm-and-legal-troubles-transformed-infrastructure-in-q4/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=329868+is-apple-blind-to-nvidia-related-macbook-pro-failures&utm_content=etherin">Big Data, ARM and Legal Troubles Transformed Infrastructure in&nbsp;Q4</a></li><li><a href="?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=329868+is-apple-blind-to-nvidia-related-macbook-pro-failures&utm_content=etherin"></a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=329868&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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		<slash:comments>9</slash:comments>
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		<title>The Nexus One: A Non-Story</title>
		<link>http://gigaom.com/apple/the-nexus-one-a-non-story/</link>
		<comments>http://gigaom.com/apple/the-nexus-one-a-non-story/#comments</comments>
		<pubDate>Tue, 15 Dec 2009 16:14:58 +0000</pubDate>
		<dc:creator>Liam Cassidy</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[hardware]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[Android]]></category>
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		<category><![CDATA[Intel]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[nexus]]></category>
		<category><![CDATA[NVDA]]></category>
		<category><![CDATA[Nvidia]]></category>
		<category><![CDATA[smartphone]]></category>
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		<guid isPermaLink="false">http://theappleblog.com/?p=37614</guid>
		<description><![CDATA[The Google phone, dubbed the Nexus One--an unbranded HTC-made carrier-unlocked handset running Android 2.0--looks slick.  Here is why it won't be an iPhone killer, though.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=173748&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="android-logo" src="http://gigapple.files.wordpress.com/2009/12/android-logo.jpeg?w=145&h=150" alt="" width="145" height="150" class=" alignleft" /></p>
<p class="excerpt">Over the weekend the rumors of a Google Phone were <a href="http://gigaom.com/2009/12/12/new-google-phone/">confirmed</a> in the guise of the <a href="http://en.wikipedia.org/wiki/Replicant">whimsically named</a> Nexus One. It&#8217;s an unbranded HTC-made carrier-unlocked handset running Android 2.0, and it <a href="http://gizmodo.com/5426316/more-photos-of-the-google-nexus-one?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed:+gizmodo/full+(Gizmodo)">looks lovely</a>. And already articles have popped-up examining its various (rumored) features and, naturally, pondering when we can buy one for ourselves.</p>
<p>Why is the first thought we have when we see a new mobile phone whether we should consider switching?</p>
<p>Admit it &#8212; when you look at a friend&#8217;s mobile phone you automatically run through a series of questions in the back of your mind. My standard set include &#8220;Does it look good?&#8221; and &#8220;Does it have a nice UI?&#8221; (Of course, certain conditions, if met, automatically remove the phone from consideration; such as &#8220;Oh, it&#8217;s a clamshell&#8230;&#8221; and &#8220;What are those hard nobbly plasticky things? <em>Keys</em>, you say?&#8221;)</p>
<p>We do the same with desktop computers. In an airport lounge or coffee shop I feel a certain sort of infallible pride when cracking open my MacBook. After all, <em>everyone</em> knows those are great machines, right? Yet I still look at the other machines around me and run through my mental checklist. It&#8217;s crazy how insecure I am, how much I need to be sure my laptop doesn&#8217;t suck. <span id="more-173748"></span></p>
<p>Operating Systems, too, get the same appraisal. We can&#8217;t help it. Every new release of Mac OS X gets compared with the latest version of Windows. There&#8217;s every good reason to do this if you regularly use both platforms. If you only Tweet, update Facebook or watch hilarious kittens on YouTube, what does it <em>matter</em> that the paltform you <em>don&#8217;t own</em> and <em>don&#8217;t need</em> just got an upgrade?</p>
<p>Of course, Geeks will always do this comparison of technologies &#8212; it&#8217;s in our DNA, we can&#8217;t help ourselves. But there&#8217;s a problem; our technophilic tendencies leak over into the world of the Normals.</p>
<h3><strong>Is Y the New X?</strong></h3>
<p>We use our iPhones and Kindles to scan the tech press and follow geek–lists on Twitter, while Normals, on the other hand, read dead-tree newspapers and don&#8217;t know what Twitter <em>is</em>. But look at the so-called &#8220;Technology&#8221; columns in those newspapers (you know, where sidebars helpfully explain the meaning of words like &#8220;touchscreen&#8221; and &#8220;3G&#8221;) and you&#8217;ll notice that they&#8217;re forever comparing gadgets, computers, OS&#8217;s and websites. Trust me, no daily newspaper &#8220;technology&#8221; columnist <em>genuinely</em> believes their readers care about the differences between Twitter and BrightKite. Less so the differences between Snow Leopard and Windows 7. Strangely, that doesn&#8217;t stop them writing about it.</p>
<p>They&#8217;re just reading select blogs in the tech community and writing their own carbon copy equivalents of what they find there. It&#8217;s to be expected, for here in Geektown technology comparions are part of the landscape. But we are taking it too far. Particularly in asking that assinine question, &#8220;Is Y the new X?&#8221;</p>
<p>The Nexus One is <a href="http://gizmodo.com/5425146/the-real-google-phone-everything-is-different-now">generating</a> <a href="http://gizmodo.com/5426566/google-nexus-ones-hardware-components-looking-good?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed:+gizmodo/full+(Gizmodo)">a</a> <a href="http://gizmodo.com/5426554/googles-nexus-one-may-be-coming-on-january-5th?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed:+gizmodo/full+(Gizmodo)">lot</a> <a href="http://www.engadget.com/2009/12/14/android-2-1-ported-to-droid-no-one-feigns-surprise/">of</a> (quite unnecessary) <a href="http://www.engadget.com/2009/12/14/android-2-1s-boot-animation-for-the-nexus-one-reminds-us-of/">buzz</a> and if you haven&#8217;t already stumbled upon the YX question, you very soon will &#8212; &#8220;Is the Nexus the real iPhone killer?&#8221;</p>
<p>I say it&#8217;s nonsense. In time we&#8217;ll see detailed teardowns of the Nexus, and while geeks will compare its screen and processor to other handsets, mainstream media hacks will salivate over the possibility that here, finally, <em>at last!</em> we have a phone to beat the iPhone. It&#8217;s a silly pursuit.</p>
<div id="attachment_37633" class="wp-caption aligncenter" style="width: 488px"><img  title="nexus one" src="http://gigapple.files.wordpress.com/2009/12/nexus-one.jpeg?w=478&h=813" alt="" width="478" height="813" class=" alignleft" /><p class="wp-caption-text">The Nexus One. A handsome phone, but not an iPhone Killer. (Image by Engadget)</p></div>
<p>It took almost three years, but manufacturers are fast catching-up to the iPhone. Bewildering, however, the press coverage of smartphones &#8212; driven to hysteria in 2007 with the launch of the iPhone &#8212; is almost <em>entirely</em> focused on finding an iPhone killer. It&#8217;s the same false-dichotomy we would ridicule if, say, Nissan&#8217;s next family five-door were hailed as &#8220;the Ford killer.&#8221; Ridiculous, right? After all, they&#8217;re both essentially just <em>cars</em>. Strip away the optional GPS and gravity-defying cup-holders and they both have the same basic innards. This is true of the latest smartphones. <em>They&#8217;re basically the same</em>. True, smartphones used to be terrible, but that&#8217;s only because manufacturers were committed to cheap and easy business models and customers didn&#8217;t know they could demand something better. Apple decided to do something about that. It was a one-time shift in the mobile industry that will not happen again. The only phone that&#8217;s going to replace the iPhone is &#8212; predictably enough &#8212; the <em>next</em> iPhone. I can&#8217;t believe intelligent, insightful journalists and editors keep missing that point.</p>
<p>For every smartphone owner on the planet I&#8217;d wager there are a dozen more people with a dumb &#8220;feature&#8221; phone. Those people will <em>never</em> go out of their way to buy smartphones, but as the latest technology becomes cheaper, smaller and easier to manufacture, it will find its way into all handsets. One day, <em>all</em> phones will be smart. And most people will get there <em>never</em> caring which handset came first, was better than some other handset, or was considered a &#8220;killer.&#8221;</p>
<p>It doesn&#8217;t matter if it&#8217;s Mac vs. Windows, Bing vs. Google or iPhone vs. Android. Breathless reports along the lines of &#8220;X is here, and Y should be worried&#8230;&#8221; are almost always just white noise.</p>
<p>The Nexus One is a non-story. I wonder how long it will take everyone else to realize that.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173748+the-nexus-one-a-non-story&utm_content=limalicas">Sign up for a free trial</a>.</p><ul><li><a href="?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173748+the-nexus-one-a-non-story&utm_content=limalicas"></a></li><li><a href="http://pro.gigaom.com/2010/09/mobile-operators-strategies-for-connected-devices/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173748+the-nexus-one-a-non-story&utm_content=limalicas">Mobile Operators&#8217; Strategies for Connected&nbsp;Devices</a></li><li><a href="http://pro.gigaom.com/2011/01/mobile-q4-all-eyes-were-on-android-4g-and-the-rising-tablet-tide/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173748+the-nexus-one-a-non-story&utm_content=limalicas">Mobile Q4: All Eyes Were on Android, 4G and the Rising Tablet&nbsp;Tide</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=173748&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>Rumor Has It: Apple Says &#8220;No&#8221; to Mobile Intel Core i5 and i7 Chips</title>
		<link>http://gigaom.com/apple/rumor-has-it-apple-says-no-to-mobile-intel-core-i5-and-i7-chips/</link>
		<comments>http://gigaom.com/apple/rumor-has-it-apple-says-no-to-mobile-intel-core-i5-and-i7-chips/#comments</comments>
		<pubDate>Mon, 07 Dec 2009 15:09:16 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
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		<guid isPermaLink="false">http://theappleblog.com/?p=37143</guid>
		<description><![CDATA[Apple uses the desktop version of Intel&#8217;s Core i5 and Core i7 processors in its current iMac lineup, and despite some DOA machines and some odd display problems being reported, people seem generally pleased with the results. It makes sense then that Apple would be interested [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=173721&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p class="excerpt"><img  title="Intel_Core_i7_logo_01" src="http://gigapple.files.wordpress.com/2009/11/intel_core_i7_logo_01.jpg?w=159&h=194" alt="" width="159" height="194" class=" alignleft" />Apple uses the desktop version of Intel&#8217;s Core i5 and Core i7 processors in its current iMac lineup, and despite some DOA machines and some odd display problems being reported, people seem generally pleased with the results. It makes sense then that Apple would be interested in using the mobile version of those processors, codenamed &#8220;Arrandale,&#8221; in upcoming versions of its notebooks.</p>
<p>But Apple apparently isn&#8217;t interested in using the mobile platform, at least not in its default configuration. The problem is that the yet to be released 32nm Core i5 and Core i7 processors include mandatory integrated graphics. Since switching to the NVIDIA GeForce 9400M graphics processor, we haven&#8217;t seen hide nor tail of an Intel integrated chip, and thank goodness for that. <span id="more-173721"></span></p>
<p>According to reports from <a href="http://www.brightsideofnews.com/news/2009/12/5/apple-ditches-32nm-arrandale2c-wont-use-intel-graphics.aspx" target="_self">Bright Side of News</a> citing sources &#8220;close to the matter,&#8221; Apple is said to have demanded that Intel build it a custom version of the Arrandale platform that leaves off the integrated graphics. That would allow the Mac maker to then make use of its own graphics option, which at this point seems like it will continue to be NVIDIA despite rumblings about <a href="http://gigaom.com/apple/applenvidia-rift-to-spark-major-component-changes/" target="_self">a serious rift</a> between the two companies.</p>
<p>In the past, Apple has received special treatment from Intel on numerous occasions. Perhaps most relevant to the matter at hand, the original MacBook Air featured a custom-designed Merom Core 2 Duo processor that featured very low power usage. Due to Apple&#8217;s continued success in the marketplace, and its high-profile public image, Intel must consider them a valuable customer and will probably try to accommodate if it isn&#8217;t financially irresponsible to do so.</p>
<p>If no special, non-GPU version of the processor is forthcoming, two outcomes are possible. Most likely, Apple will just continue to use existing processor tech until Intel finally does introduce a GPU-free version. The other, less probable outcome is for Apple to either seek CPUs from AMD, Intel&#8217;s biggest competitor, or to begin producing its own in-house, something it might be prepared to do thanks to <a href="http://gigaom.com/apple/apple-buys-non-intel-chip-maker/" target="_self">acquisitions</a> and <a href="http://gigaom.com/apple/apples-chip-design-dream-team-and-what-theyll-do/" target="_self">hires</a> made over the years. I still think going in-house is kind of a nuclear option for Apple, since outsourcing is probably much more cost-effective.</p>
<p>Either way, I&#8217;d love to see a major change in the MacBook and MacBook Pro line soon. They&#8217;ve been using Intel Core 2 Duo processors for quite a while now, and while incremental processor speed upgrades are all well and good, a serious boost would be much better. Still no quad-core mobile computing anywhere on the horizon, though, despite <a href="http://gigaom.com/apple/quad-core-macbook-pro-on-the-macworld-horizon/" target="_self">long-standing expectations</a>.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173721+rumor-has-it-apple-says-no-to-mobile-intel-core-i5-and-i7-chips&utm_content=etherin">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/01/big-data-arm-and-legal-troubles-transformed-infrastructure-in-q4/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173721+rumor-has-it-apple-says-no-to-mobile-intel-core-i5-and-i7-chips&utm_content=etherin">Big Data, ARM and Legal Troubles Transformed Infrastructure in&nbsp;Q4</a></li><li><a href="http://pro.gigaom.com/2010/10/ma-alive-and-well-in-q3/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173721+rumor-has-it-apple-says-no-to-mobile-intel-core-i5-and-i7-chips&utm_content=etherin">In Q3, Big Data Meant Big&nbsp;Dollars</a></li><li><a href="http://pro.gigaom.com/2010/01/in-q4-data-centers-not-the-cloud-were-the-big-story/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173721+rumor-has-it-apple-says-no-to-mobile-intel-core-i5-and-i7-chips&utm_content=etherin">In Q4, Data Centers, Not the Cloud, Were the Big&nbsp;Story</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=173721&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>NVIDIA Halts Chipset Development Until 2010</title>
		<link>http://gigaom.com/apple/nvidia-halts-chipset-development-until-2010/</link>
		<comments>http://gigaom.com/apple/nvidia-halts-chipset-development-until-2010/#comments</comments>
		<pubDate>Fri, 09 Oct 2009 18:00:05 +0000</pubDate>
		<dc:creator>Liam Cassidy</dc:creator>
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		<guid isPermaLink="false">http://theappleblog.com/?p=33950</guid>
		<description><![CDATA[NVIDIA, makers of graphics chips for Apple’s range of iMacs and MacBooks, has announced that it is putting its Nforce chipset development on hold until the conclusion of a legal dispute with Intel, expected to be reached in 2010. At the core of the matter is [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=173482&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="nvidia" src="http://gigapple.files.wordpress.com/2008/10/nvidia.png?w=149&h=119" alt="nvidia" width="149" height="119" class=" alignleft" /></p>
<p class="excerpt">NVIDIA, makers of graphics chips for Apple’s range of iMacs and MacBooks, has announced that it is putting its Nforce chipset development on hold until the conclusion of a legal dispute with Intel, expected to be reached in 2010.</p>
<p>At the core of the matter is the claim by Intel that its four-year deal with NVIDIA does not include the Core and Nehalem series of microprocessors.</p>
<p>Nvidia’s PR Manager, Ken Brown, told <a href="http://www.engadget.com/2009/10/08/nvidia-halting-chipset-development-after-all/">Engadget</a>:</p>
<blockquote><p>…the NVIDIA GeForce 9400M/ION brands have enjoyed significant sales, as well as critical success. Customers including Apple… and others are continuing to incorporate GeForce 9400M and ION products in their current designs. There are many customers that have plans to use ION or GeForce 9400M chipsets for upcoming designs, as well.</p></blockquote>
<p>This makes sense, given that these chipsets have been in production for a while and customers (such as Apple) have long-term supply contracts NVIDIA is obliged to honor. Indeed, Apple’s upcoming <a href="http://gigaom.com/apple/rumor-has-it-new-imacs-and-macbooks-coming-just-in-time-for-windows-7/">rumored</a> iMac refresh may well see no change in the use of GeForce 9400M chips in its low-end 20 and 24 inch iMacs. Brown continues:</p>
<blockquote><p>We firmly believe that this market has a long healthy life ahead. But because of Intel&#8217;s improper claims to customers and the market that we aren&#8217;t licensed to the new DMI bus and its unfair business tactics, it is effectively impossible for us to market chipsets for future CPUs. So, until we resolve this matter in court next year, we&#8217;ll postpone further chipset investments for Intel DMI CPUs.</p>
<p>Despite Intel&#8217;s actions, we have innovative products that we are excited to introduce to the market in the months ahead. We know these products will bring with them some amazing breakthroughs that will surprise the industry, just as GeForce 9400M and ION have shaken up the industry this year.</p>
<p>In the world of corporate communications, this is about as bitchy as executives can get.</p></blockquote>
<p>AppleInsider <a href="http://www.appleinsider.com/articles/09/10/08/intel_suit_halts_development_of_future_nvidia_chipsets.html">reported</a> on its website yesterday that,  “…earlier this year, Intel sued Nvidia in an attempt to stop the company from developing compatible chipsets for future generation Intel processors. Many of NVIDIA&#8217;s gains &#8212; including the partnership with Apple &#8212; have amounted to Intel&#8217;s loss.” So perhaps all this legal maneuvering is indicative of Intel’s desire to wrest-back control of that sector of the market (and the associated profits) with its own chipset offerings. Perhaps. <span id="more-173482"></span></p>
<p>Undoubtedly, there has been trouble for NVIDIA in the last year, though reading between the lines of countless reported rumors proves a bit of a challenge. It was only a year ago that Apple switched to the GeForce 9400M G integrated controller in their MacBooks. Shortly after, iMacs and Mac Minis got the same chip-love with the NVIDIA MCP79. But by mid 2009, rumors <a href="http://gigaom.com/apple/applenvidia-rift-to-spark-major-component-changes/">circulated</a> that relations between Apple and NVIDIA were deteriorating due to <a href="http://gigaom.com/apple/apple-officially-admits-to-faulty-nvidia-gpus/">reports</a> of manufacturing defects that affected a number of MacBook Pros.</p>
<p>More <a href="http://www.theinquirer.net/inquirer/news/1021993/nvidia-chipsets-history">recently</a>, there have been rumors thatNVIDIA&#8217;sCEO and President Jen-Hsun Huang directly asked partners if there was any reason NVIDIA should stay in the chipset business. As the story goes, no one could offer a reason, and the division is closed. NVIDIA <a href="http://blogs.zdnet.com/hardware/?p=5759">denied</a> it. It&#8217;s hard to know what&#8217;s really going on, but it&#8217;s not hard to see that trouble is brewin&#8217;.</p>
<p>Where does this leave Apple once its existing orders of  NVIDIA chips are satisfied? A mix of Intel and ATI solutions aren&#8217;t beyond imagining. ATI cards are already offered in the high-end iMac and Mac Pro configurations available on the Apple Store. So perhaps Intel chipsets can replace NVIDIA&#8217;s on the low end of the scale &#8212; I just wonder whether Intel&#8217;s chips (and experience in mobile technology) can offer appropriate gains in performance, reliability and power efficiency.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173482+nvidia-halts-chipset-development-until-2010&utm_content=limalicas">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/01/big-data-arm-and-legal-troubles-transformed-infrastructure-in-q4/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173482+nvidia-halts-chipset-development-until-2010&utm_content=limalicas">Big Data, ARM and Legal Troubles Transformed Infrastructure in&nbsp;Q4</a></li><li><a href="http://pro.gigaom.com/2010/10/ma-alive-and-well-in-q3/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173482+nvidia-halts-chipset-development-until-2010&utm_content=limalicas">In Q3, Big Data Meant Big&nbsp;Dollars</a></li><li><a href="http://pro.gigaom.com/2010/01/in-q4-data-centers-not-the-cloud-were-the-big-story/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173482+nvidia-halts-chipset-development-until-2010&utm_content=limalicas">In Q4, Data Centers, Not the Cloud, Were the Big&nbsp;Story</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=173482&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>ATI Returning to Mac With 4000-Series Graphics Cards</title>
		<link>http://gigaom.com/apple/ati-returning-to-mac-with-4000-series-graphics-cards/</link>
		<comments>http://gigaom.com/apple/ati-returning-to-mac-with-4000-series-graphics-cards/#comments</comments>
		<pubDate>Mon, 31 Aug 2009 18:00:42 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
				<category><![CDATA[CNN Big Tech]]></category>
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		<guid isPermaLink="false">http://theappleblog.com/?p=31739</guid>
		<description><![CDATA[Poor NVIDIA &#8212; it looks like your honeymoon with Apple is over. There hasn&#8217;t been an official announcement from Cupertino yet, but a glance at the customization options for high-end iMacs (the ones that use discrete graphics) and Mac Pros reveals that ATI Radeon HD 4000-series [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=173305&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="Radeon" src="http://gigapple.files.wordpress.com/2009/08/radeon.png?w=208&h=200" alt="Radeon" width="208" height="200" class=" alignleft" /></p>
<p class="excerpt">Poor NVIDIA &#8212; it looks like your honeymoon with Apple is over. There hasn&#8217;t been an official announcement from Cupertino yet, but a glance at the customization options for high-end iMacs (the ones that use discrete graphics) and Mac Pros reveals that ATI Radeon HD 4000-series cards are already available as new configurable alternatives to NVIDIA products.</p>
<p>ATI was shown the door at Apple when the computer maker introduced notebooks and desktops that feature integrated NVIDIA GeForce 9400M graphics cards. Many suspect that things turned rocky between Apple and NVIDIA, thanks to the faulty GeForce 8600M GT cards that resulted in the Mac maker offering customers an unprecedented <a title="Apple Extends MacBook Pro NVIDIA GeForce Service Policy to Three Years" href="http://gigaom.com/apple/apple-extends-macbook-pro-nvidia-geforce-service-policy-to-three-years/">warranty extension</a> for problems related to that component. <span id="more-173305"></span></p>
<p>We didn&#8217;t see the effects right away, because Apple&#8217;s supply chain is likely structured in such a way that its product line was probably in place long before any of the hardware problems began to surface. Adding the Radeon HD 4850 to the iMac line and HD 4870 to the Mac Pro as configurable options may not seem like much in the way of retaliation, but it was probably the first option available to Apple short of overhauling its product line.</p>
<p>Both new ATI options are easy single component swap-outs. If Apple intends to get rid of the integrated GeForce 9400M cards, it will have to wait until the computers themselves receive a major update.</p>
<p>ATI is touting the ability of the new cards to fully utilize and benefit from Apple&#8217;s implementation of Open CL Version 1.0 in Snow Leopard, which developers can incorporate into their software to allow a sharing of processor load between CPU and GPU. The HD 4850 is a $50 upgrade, available on the 2.93GHz and 3.06GHz 24-inch iMac models, and the HD 4870 is a $200 upgrade for the Mac Pro.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173305+ati-returning-to-mac-with-4000-series-graphics-cards&utm_content=etherin">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/01/questions-for-the-it-industrys-green-intentions-in-2011/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173305+ati-returning-to-mac-with-4000-series-graphics-cards&utm_content=etherin">Questions for the IT Industry&#8217;s Green Intentions in&nbsp;2011</a></li><li><a href="http://pro.gigaom.com/2011/01/big-data-arm-and-legal-troubles-transformed-infrastructure-in-q4/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173305+ati-returning-to-mac-with-4000-series-graphics-cards&utm_content=etherin">Big Data, ARM and Legal Troubles Transformed Infrastructure in&nbsp;Q4</a></li><li><a href="http://pro.gigaom.com/2010/10/ma-alive-and-well-in-q3/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173305+ati-returning-to-mac-with-4000-series-graphics-cards&utm_content=etherin">In Q3, Big Data Meant Big&nbsp;Dollars</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=173305&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>Eric Schmidt Not Paid By Apple, Just Took Some Souvenirs</title>
		<link>http://gigaom.com/apple/eric-schmidt-not-paid-by-apple-just-took-some-souvenirs/</link>
		<comments>http://gigaom.com/apple/eric-schmidt-not-paid-by-apple-just-took-some-souvenirs/#comments</comments>
		<pubDate>Fri, 07 Aug 2009 19:00:09 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
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		<guid isPermaLink="false">http://theappleblog.com/?p=30266</guid>
		<description><![CDATA[Former Apple Board of Directors member and current Google CEO Eric Schmidt wasn&#8217;t paid for his time at Cupertino. This despite Apple&#8217;s habitual practice of offering stock options and a $50,000 retainer to Board members, both of which Schmidt declined during his tenure. Instead, like other [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=173206&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="eric_schmidt" src="http://gigapple.files.wordpress.com/2009/08/eric_schmidt1.jpg?w=200&h=300" alt="eric_schmidt" width="200" height="300" class=" alignleft" /></p>
<p class="excerpt"><a title="Eric Schmidt Resigns From Apple Board" href="http://gigaom.com/apple/eric-schmidt-resigns-from-apple-board/">Former</a> Apple Board of Directors member and current Google CEO Eric Schmidt wasn&#8217;t paid for his time at Cupertino. This despite Apple&#8217;s habitual practice of offering stock options and a $50,000 retainer to Board members, both of which Schmidt declined during his tenure.</p>
<p>Instead, like other board members, Schmidt settled for some awesome Apple gear in exchange for his contribution to the board. According to the Securities and Exchange Commission (SEC) and <a href="http://www.businessweek.com/technology/content/aug2009/tc2009086_636640.htm?campaign_id=yhoo" target="_self">BusinessWeek</a>, the Google CEO accepted $8,712 worth of goods, though no specific breakdown of what sort of hardware that number actually represents has been reported. <span id="more-173206"></span></p>
<p>We do know that board members are entitled to one of each new Apple product released while they&#8217;re an active member, and that they receive additional hardware discounts over and above that. Thanks to this sweet deal, Al Gore took home $13,161 and Arthur Levinson $8,923. I&#8217;ll bet a hefty portion of those numbers actually accounts for Apple&#8217;s ridiculously over-priced customization options.</p>
<p>Apple board members are also allowed up to 30,000 of company stock, with an option to buy up to 10,000 more per year. Schmidt passed up the opportunity, however, choosing instead to buy 10,000 shares on the open market with his own money in 2006.</p>
<p>Schmidt also received a mystery &#8220;commemorative gift&#8221; valued at $7,580. Many other Apple execs received similar gifts, including COO Tim Cook, but details about what exactly was gifted remain unknown. A MacBook Pro with the Apple logo on the lid replaced with an etched likeness of the giftee&#8217;s face, perhaps? Whatever it was, I&#8217;m fairly sure I want one.</p>
<p>Turning down the lucrative extras that come along with being a high-ranked tech executive has become Schmidt&#8217;s M.O., so it&#8217;s not really surprising to find that he was working at Apple for comped hardware. At Google, he famously only receives a $1 per year salary, and in recent years has been turning down stock option perks from the search giant as well.</p>
<p>If nothing else, the FTC&#8217;s investigation into the <a href="http://gigaom.com/2009/07/10/hey-apple-its-time-for-eric-schmidt-to-go/" target="_self">close links between Apple and Google</a> should pull back the curtain and provide more revelatory looks into the inner workings of some of Silicon Valley&#8217;s biggest players. Schmidt recently <a href="http://gigaom.com/2009/08/03/google-ceo-resigns-from-apple-board/" target="_self">stepped down from the Apple board</a> amid accusations that the two companies were too closely involved with one another, and involved in a relationship that could potentially be construed as a non-competitive arrangement. Google and Apple still share a common board member, however, as Arthur Levinson, former CEO of Genentech, is still a sitting member of both.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173206+eric-schmidt-not-paid-by-apple-just-took-some-souvenirs&utm_content=etherin">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/01/big-data-arm-and-legal-troubles-transformed-infrastructure-in-q4/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173206+eric-schmidt-not-paid-by-apple-just-took-some-souvenirs&utm_content=etherin">Big Data, ARM and Legal Troubles Transformed Infrastructure in&nbsp;Q4</a></li><li><a href="http://pro.gigaom.com/2010/03/paid-content/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173206+eric-schmidt-not-paid-by-apple-just-took-some-souvenirs&utm_content=etherin">Report: Monetizing Digital&nbsp;Content</a></li><li><a href="?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173206+eric-schmidt-not-paid-by-apple-just-took-some-souvenirs&utm_content=etherin"></a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=173206&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>Apple/NVIDIA Rift to Spark Major Component Changes?</title>
		<link>http://gigaom.com/apple/applenvidia-rift-to-spark-major-component-changes/</link>
		<comments>http://gigaom.com/apple/applenvidia-rift-to-spark-major-component-changes/#comments</comments>
		<pubDate>Thu, 02 Jul 2009 17:00:37 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
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		<guid isPermaLink="false">http://theappleblog.com/?p=27510</guid>
		<description><![CDATA[If you bought a MacBook Pro between May 2007 and September 2008, you might be painfully aware of NVIDIA&#8217;s major screw-up in providing fundamentally faulty 8600M GT graphics processors for Apple computers, as well as others. Apple no doubt still remembers that, too, since the warranty [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=173016&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="nvidia" src="http://gigapple.files.wordpress.com/2008/10/nvidia.png?w=149&h=119" alt="nvidia" width="149" height="119" class=" alignleft" /></p>
<p class="excerpt">If you bought a MacBook Pro between May 2007 and September 2008, you might be painfully aware of NVIDIA&#8217;s major screw-up in providing <a href="http://gigaom.com/apple/apple-officially-admits-to-faulty-nvidia-gpus/" target="_self">fundamentally faulty 8600M GT graphics processors</a> for Apple computers, as well as others. Apple no doubt still remembers that, too, since the warranty extension and repair refund policy is undoubtedly costing it large sums of money. That unpleasant memory may have partially led to a falling out between the two, according to recent reports.</p>
<p>SemiAccurate is <a href="http://www.semiaccurate.com/2009/06/26/apple-nvidia-dont-let-door-hit-your-ss-way-out/" target="_self">reporting</a> that, according to multiple sources, at recent negotiations between the two companies, discussions became rather heated, in part due to NVIDIA&#8217;s apparently arrogant stance concerning its supplier relationship with Apple. Evidently, Apple was expecting more modesty from a company that has cost it so much cash, thanks to a problem it didn&#8217;t even acknowledge existed. <span id="more-173016"></span></p>
<p>The end result of the rift will basically see NVIDIA locked out of Apple for at least three to four years, according to SemiAccurate&#8217;s sources. Which means the sweetheart deal that saw the advent of the now ubiquitous 9400M graphics processor and NVIDIA chipset may be at an end. According to the same report that announced the split, Apple will be going back to Intel for its chipset needs in the immediate future.</p>
<p>But why now? Apple has known about NVIDIA&#8217;s somewhat questionable dealings with it for a while now, and hasn&#8217;t yet stopped rolling out computers boasting graphics processors from the chipmaker. Part of the reason might be that NVIDIA has only now started to become unbearably arrogant in its dealings with Apple, following the success of the 9400M.</p>
<p>A more likely reason we&#8217;ve yet to see the effect of the fallout on actual Apple products is that the company&#8217;s design cycle is so long that the current models were already irrevocably in the queue when news of the faulty 8600M GT processors broke. Apple&#8217;s own investigation only wrapped up in mid-2008, at which point its product plans for at least the next year are no doubt pretty much set in stone, especially regarding major internal components. Other companies affected by the NVIDIA screw-up are likewise only just beginning to <a href="http://www.theinquirer.net/inquirer/news/1137463/nvidia-dell" target="_self">show signs of the fallout</a>, lending credence to this idea.</p>
<p>While NVIDIA screwed up huge when it supplied Apple with a large number of faulty graphics cards and then refused to own up and take responsibility, does a lock-out really benefit <em>current</em> Apple customers? I spent most of last weekend playing Spore on my brand new 13-inch MacBook Pro, something which I never would&#8217;ve been able to do enjoyably (or at all) using a model sporting an integrated Intel chipset. To me, going back that way would feel like backsliding.</p>
<p>Maybe Apple&#8217;s own chip design machinations will pan out when it comes time to show NVIDIA the door, in which case it could shock us all with a completely revamped platform. Let&#8217;s hope so, because I&#8217;m not so sure I want my next computer to bring back the Intel GMA headache I only just managed to get rid of.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173016+applenvidia-rift-to-spark-major-component-changes&utm_content=etherin">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/01/big-data-arm-and-legal-troubles-transformed-infrastructure-in-q4/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173016+applenvidia-rift-to-spark-major-component-changes&utm_content=etherin">Big Data, ARM and Legal Troubles Transformed Infrastructure in&nbsp;Q4</a></li><li><a href="http://pro.gigaom.com/2010/10/ma-alive-and-well-in-q3/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173016+applenvidia-rift-to-spark-major-component-changes&utm_content=etherin">In Q3, Big Data Meant Big&nbsp;Dollars</a></li><li><a href="http://pro.gigaom.com/2010/01/in-q4-data-centers-not-the-cloud-were-the-big-story/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173016+applenvidia-rift-to-spark-major-component-changes&utm_content=etherin">In Q4, Data Centers, Not the Cloud, Were the Big&nbsp;Story</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=173016&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>Apple Extends MacBook Pro NVIDIA GeForce Service Policy to Three Years</title>
		<link>http://gigaom.com/apple/apple-extends-macbook-pro-nvidia-geforce-service-policy-to-three-years/</link>
		<comments>http://gigaom.com/apple/apple-extends-macbook-pro-nvidia-geforce-service-policy-to-three-years/#comments</comments>
		<pubDate>Mon, 01 Jun 2009 13:44:47 +0000</pubDate>
		<dc:creator>Charles Moore</dc:creator>
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		<guid isPermaLink="false">http://theappleblog.com/?p=24941</guid>
		<description><![CDATA[Addressing what evidently is a common defect in the NVIDIA GeForce 8600GT graphics processor units used in the May 2007 and Early 2008 revisions of the original MacBook Pro (remediation of which involves replacing the entire logic board), Apple has announced that it will lengthen coverage [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=172825&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="Nvidia GPUs Possible" src="http://gigapple.files.wordpress.com/2008/10/nvidia_logo.jpg?w=189&h=181" alt="Nvidia GPUs Possible" width="189" height="181" class=" alignleft" /></p>
<p class="excerpt">Addressing what <a title="Apple Officially Admits to Faulty NVIDIA GPUs" href="http://gigaom.com/apple/apple-officially-admits-to-faulty-nvidia-gpus/">evidently</a> is a common defect in the NVIDIA GeForce 8600GT graphics processor units used in the May 2007 and Early 2008 revisions of the original MacBook Pro (remediation of which involves replacing the entire logic board), Apple has announced that it will lengthen coverage of its extended service program for this defect for at least another year.</p>
<p>A revised announcement on the Apple Support web site <a href="http://support.apple.com/kb/TS2377?viewlocale=en_US">reads</a>:</p>
<blockquote><p>In July 2008, NVIDIA publicly acknowledged a higher than normal failure rate for some of their graphics processors due to a packaging defect. At that same time, NVIDIA assured Apple that Mac computers with these graphics processors were not affected. However, after an Apple-led investigation, Apple has determined that some MacBook Pro computers with the NVIDIA GeForce 8600M GT graphics processor may be affected. If the NVIDIA graphics processor in your MacBook Pro has failed, or fails within three years of the original date of purchase, a repair will be done free of charge, even if your MacBook Pro is out of warranty.</p></blockquote>
<p>Last January, I <a title="Why Apple’s NVIDIA GPU Extended Service Program is Inadequate" href="http://gigaom.com/apple/why-apples-macbook-pro-nvidia-gpu-extended-service-program-is-inadequate/">commended</a> Apple and NVIDIA for stepping up and taking some responsibility for this defect, but contended that the two-year coverage in effect at the time almost certainly did not go far enough. It seemed likely that the problem would eventually afflict most examples of those MacBook Pro models if they were used long enough, and once repaired, owners could not be confident of the issue not repeating itself after the two-year extended service eligibility or even three years of maximum AppleCare extended warranty coverage. <span id="more-172825"></span></p>
<p>Anyone buying a computer as expensive as a MacBook Pro should have reasonable expectation of it providing reliable service much longer than two, or even three, years. The Pismo PowerBook I&#8217;m typing this on is nearly nine years old and still going strong.</p>
<p>An extended service program, more along the lines of the seven-year one Apple implemented for PowerBook 5300 and 190 models back in 1996, after that model proved excessively prone to a constellation of hardware and software problems, would be more appropriate in addressing this GPU issue, which is arguably as bad or even worse than the PowerBook 5300 troubles.</p>
<p>Last month, Computerworld&#8217;s Gregg Keizer <a href="http://www.macworld.com/article/140545/2009/05/nvidiasuit.html">reported</a> that owners of Apple, Dell and Hewlett-Packard laptops had pooled lawsuits against NVIDIA in an attempt to force the graphics chip maker to replace the allegedly flawed processors, and if granted class-action status, the case could involve millions of laptop computer owners, possibly influencing Apple&#8217;s decision to extend service coverage by 50 percent.</p>
<p>Here are the specific Apple products affected:</p>
<ul>
<li>MacBook Pro 15-inch and 17-inch models with NVIDIA GeForce 8600M GT graphics processors</li>
<li>MacBook Pro (17-Inch, 2.4GHz)</li>
<li>MacBook Pro (15-Inch, 2.4/2.2GHz)</li>
<li>MacBook Pro (Early 2008)</li>
</ul>
<p>These computers were manufactured between approximately May 2007 and September 2008.</p>
<p>If you have one of the potentially affected machines, here&#8217;s what to look for:</p>
<ul>
<li>Distorted or scrambled video on the computer screen</li>
<li>No video on the computer screen (or external display) even though the computer is on</li>
</ul>
<p>If your MacBook Pro is exhibiting any of the symptoms described above, you are instructed take it to an Apple Retail Store or an Apple Authorized Service Provider for evaluation, or call your local Apple Contact Center.</p>
<p>Apple is also issuing refunds to customers who may have paid for repairs related to this issue. Contact Apple support for details on the refund process.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=172825+apple-extends-macbook-pro-nvidia-geforce-service-policy-to-three-years&utm_content=cwmoore1">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/01/big-data-arm-and-legal-troubles-transformed-infrastructure-in-q4/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=172825+apple-extends-macbook-pro-nvidia-geforce-service-policy-to-three-years&utm_content=cwmoore1">Big Data, ARM and Legal Troubles Transformed Infrastructure in&nbsp;Q4</a></li><li><a href="http://pro.gigaom.com/2010/10/ma-alive-and-well-in-q3/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=172825+apple-extends-macbook-pro-nvidia-geforce-service-policy-to-three-years&utm_content=cwmoore1">In Q3, Big Data Meant Big&nbsp;Dollars</a></li><li><a href="http://pro.gigaom.com/2010/01/in-q4-data-centers-not-the-cloud-were-the-big-story/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=172825+apple-extends-macbook-pro-nvidia-geforce-service-policy-to-three-years&utm_content=cwmoore1">In Q4, Data Centers, Not the Cloud, Were the Big&nbsp;Story</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=172825&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>NVIDIA GPUs to Take On More in Snow Leopard, Improve Efficiency</title>
		<link>http://gigaom.com/apple/nvidia-gpus-to-take-on-more-in-snow-leopard-improve-efficiency/</link>
		<comments>http://gigaom.com/apple/nvidia-gpus-to-take-on-more-in-snow-leopard-improve-efficiency/#comments</comments>
		<pubDate>Mon, 27 Apr 2009 17:00:35 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
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		<guid isPermaLink="false">http://theappleblog.com/?p=22373</guid>
		<description><![CDATA[Generally speaking, if your not using your Apple computer for graphics-intensive purposes, that NVIDIA GPU that you have if you bought your computer recently isn&#8217;t doing much. Definitely not earning its keep, you might say. In fact, you could think of it like your unemployed cousin [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=172665&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="nvidia" src="http://gigapple.files.wordpress.com/2009/04/nvidia.jpg?w=196&h=196" alt="nvidia" width="196" height="196" class=" alignleft" />Generally speaking, if your not using your Apple computer for graphics-intensive purposes, that NVIDIA GPU that you have if you bought your computer recently isn&#8217;t doing much. Definitely not earning its keep, you might say. In fact, you could think of it like your unemployed cousin who crashes on your couch and expects to be showered with praise when he does the dishes once every three or four weeks. All that is about to change, thanks to the next generation of Mac OS, according to NVIDIA product manager Sumit Gupta.</p>
<p>In an <a href="http://news.cnet.com/8301-13924_3-10227691-64.html" target="_self">interview with CNET News</a> on Sunday, Gupta discussed general purpose computing on graphics processing units (GPGPU for short), and how Snow Leopard, and Windows 7, would take special advantage of this growing trend to more efficiently share the overall computing workload between CPU and GPU. Apple&#8217;s upcoming Snow Leopard OS X installment will use OpenCL to take advantage of the combined power of CPU and GPU using &#8220;heterogeneous&#8221; computing, meaning, the computer can use all processors at its disposal to get the job done. <span id="more-172665"></span></p>
<p>Gupta points out that the technology is truly revolutionary, because for the first time, your computer will see your computer as having two processors as it will recognize the GPU as one as well. For an example of what this will mean in practice, he cites Google imaging software, <a title="Picasa 3: Free download from Google" href="http://picasa.google.com">Picasa</a>. In Snow Leopard, the CPU will handle the running of Picasa in general, because it makes the most sense for it to do so, but as soon as you apply a filter to an image, the filter will be picked up and run by the GPU, because that&#8217;s a task which it can handle far more efficiently.</p>
<p>Apple products in particular will benefit from the new technology, since OS X and native applications for the Mac present such a visually rich environment. Of course, don&#8217;t expect all of your favorite programs to support GPGPU as soon as you boot up Snow Leopard for the first time. Applications need to be specially programmed to take advantage of the new tech, and not everyone is on board yet. In the past, the graphics language developers needed to use to program for the GPU has been a barrier because of its increased difficulty.</p>
<p>NVIDIA has revised the programming architecture to try to make it more familiar for devs used to coding in C-based languages, and they think they&#8217;ve succeeded. We won&#8217;t have to wait long to see how that pans out, with many predicting a summer launch of Snow Leopard&#8217;s final retail release.</p>
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