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	<title>GigaOM &#187; Apple</title>
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		<title>Apple Looking to Help iOS Users Get Fit?</title>
		<link>http://gigaom.com/apple/apple-looking-to-help-ios-users-get-fit/</link>
		<comments>http://gigaom.com/apple/apple-looking-to-help-ios-users-get-fit/#comments</comments>
		<pubDate>Fri, 29 Apr 2011 15:35:22 +0000</pubDate>
		<dc:creator>Charles Jade</dc:creator>
				<category><![CDATA[@CNN]]></category>
		<category><![CDATA[app]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[fitness]]></category>
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		<description><![CDATA[Thursday, Apple filed a patent application for "personalized fitness services" on a handheld device, focusing on exercise in a gym setting. Features would include how-to videos for equipment, as well as the ability to check on classes and possibly schedule training sessions.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=337778&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://gigaom.com/apple/apple-looking-to-help-ios-users-get-fit/fitness_app_patent/" rel="attachment wp-att-337804"><img  title="fitness_app_patent" src="http://gigaom2.files.wordpress.com/2011/04/fitness_app_patent.jpg?w=604" alt=""   class="aligncenter size-full wp-image-337804" /></a></p>
<p>Thursday, Apple filed a <a href="http://appft1.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&amp;Sect2=HITOFF&amp;d=PG01&amp;p=1&amp;u=%2Fnetahtml%2FPTO%2Fsrchnum.html&amp;r=1&amp;f=G&amp;l=50&amp;s1=%2220110098156%22.PGNR.&amp;OS=DN/20110098156&amp;RS=DN/20110098156">patent application</a> for &#8220;personalized fitness services&#8221; on a handheld device, focusing on exercise in a gym setting. Features would include how-to videos for equipment, as well as the ability to check on classes and possibly schedule training sessions.</p>
<p>Social networking would also play a role in the app, with possible features including finding a &#8220;workout buddy,&#8221; as well as leaderboards. Users could also be challenged to &#8220;beat&#8221; workouts by others through notifications. Performance would also be measured, and results delivered as post-workout critiques, which would be part of the &#8220;motivating&#8221; aspect of the app. If simple self-improvement was insufficient, the patent application also includes the idea of rewards outside the app in the form of coupons or gifts.</p>
<p>While this sounds like an interesting idea, the obvious drawback is that necessary equipment would include a compatible gym to get the most out of the app. Considering that to date Apple has published just ten apps for the iPhone and iPod touch, a fitness app requiring a special gym seems an odd choice for the 11th.</p>
<p>However, as can be seen in the diagram, Nike is mentioned, a fitness company that Apple has had a product partnership with since 2006. That relationship lends credence to this patent application being more than just a vague idea. Would you be interested in such an app, even if it meant finding and belonging to a gym that supported it?</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=337778+apple-looking-to-help-ios-users-get-fit&utm_content=charlesjade">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2010/09/how-to-market-your-iphone-app-a-developers-guide/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=337778+apple-looking-to-help-ios-users-get-fit&utm_content=charlesjade">How to Market Your iPhone App: A Developer&#8217;s&nbsp;Guide</a></li><li><a href="http://pro.gigaom.com/2011/04/a-media-tablet-forecast-2011-2015/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=337778+apple-looking-to-help-ios-users-get-fit&utm_content=charlesjade">A Media Tablet Forecast, 2011 &#8211;&nbsp;2015</a></li><li><a href="http://pro.gigaom.com/2011/04/a-global-mobile-handset-platforms-forecast-2011-2015/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=337778+apple-looking-to-help-ios-users-get-fit&utm_content=charlesjade">A Global Mobile Handset Platform Forecast, 2011 &#8211;&nbsp;2015</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=337778&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>No Excuses: Tracking Your Fitness On OS X</title>
		<link>http://gigaom.com/apple/no-excuses-tracking-your-fitness-on-os-x/</link>
		<comments>http://gigaom.com/apple/no-excuses-tracking-your-fitness-on-os-x/#comments</comments>
		<pubDate>Thu, 11 Dec 2008 16:00:20 +0000</pubDate>
		<dc:creator>Bob Rudis</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Software Reviews]]></category>
		<category><![CDATA[Blue Coat Systems.]]></category>
		<category><![CDATA[exercise]]></category>
		<category><![CDATA[F5 Networks]]></category>
		<category><![CDATA[fitness]]></category>
		<category><![CDATA[Garmin]]></category>
		<category><![CDATA[GPS]]></category>
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		<category><![CDATA[Riverbed Technologies]]></category>
		<category><![CDATA[training]]></category>
		<category><![CDATA[WAN Optimizaton]]></category>

		<guid isPermaLink="false">http://theappleblog.com/?p=12217</guid>
		<description><![CDATA[It should be obvious that the blogging elves at The Apple Blog care about the fitness of our readers, especially at this dessert-laden time of year. If you managed to stuff yourself as much as I did at Thanksgiving you may be in need of some [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=172041&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>It should be obvious that the blogging elves at The Apple Blog <a href="http://gigaom.com/apple/9-iphone-apps-to-keep-you-fit/">care about the fitness</a> of our readers, especially at this dessert-laden time of year. If you managed to stuff yourself as much as I did at Thanksgiving you may be in need of some extra assistance ensuring that the only thing that gets blown away in December is your budget. With that in mind, TAB takes a look at four OS X applications that can help you kick start a fitness program and track almost every detail of your workouts.</p>
<h3>Meet the Contenders</h3>
<p>Since the iPhone apps have some built-in advantages, I chose four programs that work with GPS devices, heart rate monitors or other accessories – such as the <a href="http://www.apple.com/ipod/nike/">Nike + iPod</a> kit – to even the playing field.</p>
<div class="clear"><img  title="gtc-icon" src="http://theappleblog.com/wp-content/uploads/2008/12/gtc-icon.png" alt="" width="96" height="96" class=" alignleft" /><strong><a href="http://www8.garmin.com/products/trainingcenter/">Garmin Training Center</a></strong><br />
Maker: Garmin<br />
Price: Free<br />
Compatibily: OS X 10.4+/Universal<br />
Hardware Support: Garmin GPS</div>
<div class="clear"><img  title="rt-icon" src="http://theappleblog.com/wp-content/uploads/2008/12/rt-icon.png" alt="" width="96" height="96" class=" alignleft" /><strong><a href="http://www.rubitrack.com/">rubiTrack</a></strong><br />
Maker: toolsfactory<br />
Price: $39.00<br />
Compatibily: OS X 10.5+/Universal<br />
Hardware Support: Garmin GPS, Nike+iPod, Amod GPS</div>
<div class="clear"><img  title="ascent-icon" src="http://theappleblog.com/wp-content/uploads/2008/12/ascent-icon.png" alt="" width="96" height="96" class=" alignleft" /><strong><a href="http://www.montebellosoftware.com/index.html">Ascent</a></strong><br />
Maker: Montebello<br />
Price: $40.00<br />
Compatibily: OS X 10.4+/Universal<br />
Hardware Support: Garmin GPS</div>
<div class="clear"><img  title="tr-icoinb" src="http://theappleblog.com/wp-content/uploads/2008/12/tr-icoinb.png" alt="" width="96" height="96" class=" alignleft" /><strong><a href="http://trailrunnerx.com/">TrailRunner</a></strong><br />
Maker: Berbie<br />
Price: Free<br />
Compatibily: OS X 10.5+/Universal<br />
Hardware Support: Garmin GPS, Nike+iPod/Sportband, iPhone/iPod</div>
<p>NOTE: Real world workout data from Garmin and Nike+ devices were used in testing all four applications.<br />
<span id="more-172041"></span></p>
<h3>Garmin: Late to the Gate, Still in the Running</h3>
<p>First up is Garmin&#8217;s flagship OS X offering. Fitness Center for Mac (GTC) is designed to be <em>the</em> way to get data from your <a href="https://buy.garmin.com/shop/shop.do?cID=160&amp;fKeys=FILTER_SERIES_EDGE">Edge</a> or <a href="https://buy.garmin.com/shop/shop.do?cID=142&amp;fKeys=FILTER_SERIES_FORERUNNER">Forerunner</a> onto your Mac, and both device families offer GPS-tracking and optional heart rate monitoring, with the Edge also featuring cadence &amp; power tracking for cyclists. The sampling from these sensors can be imported, reviewed and displayed in tabluar, graphical and cartographical format. GTC does a good job figuring out which activity (cycling or running) you were engaged in when it auto-classifies your imports.</p>
<p><a href="http://theappleblog.com/wp-content/uploads/2008/12/gtc-actiity-overview.png"><img  title="gtc-actiity-overview" src="http://theappleblog.com/wp-content/uploads/2008/12/gtc-actiity-overview.png" alt="" class=" alignleft" /></a></p>
<p>You can customize user profile settings, including heart rate data and speed zones along with gear details and information on other activities, such as hiking, skiing or kayaking.</p>
<p><a href="http://theappleblog.com/wp-content/uploads/2008/12/gtc-user-information1.png"><img  title="gtc-user-information1" src="http://theappleblog.com/wp-content/uploads/2008/12/gtc-user-information1.png" alt="" class=" alignleft" /></a></p>
<p>Workouts can be reviewed by date or type, and you can schedule, group and categorize them via recorded sessions or from various online sources. Any workout you define or find can also be uploaded to <em>most</em> Garmin devices.</p>
<p><a href="http://theappleblog.com/wp-content/uploads/2008/12/gtc-workouts.png"><img  title="gtc-workouts" src="http://theappleblog.com/wp-content/uploads/2008/12/gtc-workouts.png" alt="" class=" alignleft" /></a></p>
<p>If you have full Garmin map data sets, you can use <a href="http://www8.garmin.com/macosx/">other Garmin Mac utilities</a> to get them onto your Mac (which will help GTC route maps look a bit nicer).</p>
<p>GTC will import and export TCX (a <a href="http://developer.garmin.com/schemas/">Garmin-originated</a> XML format describing GPS and &#8220;fitness&#8221; data) files which many programs and web applications can work with, so you are not locked-in to them by any means.</p>
<h3>Striving for Peak Performance with Ascent</h3>
<p>While Garmin may be a bit generic, Ascent definitely has the feel of a more seasoned OS X application.</p>
<p><a href="http://theappleblog.com/wp-content/uploads/2008/12/general-preferences.png"><img  title="general-preferences" src="http://theappleblog.com/wp-content/uploads/2008/12/general-preferences.png" alt="" class=" alignleft" /></a></p>
<p>Most of these fitness-tracking programs provide a similarly paned &#8220;browser&#8221; to access your activities. Ascent kicks up the visual display a bit with map data from either <a href="http://dev.live.com/virtualearth/">VisualEarth</a> or <a href="http://topomaps.usgs.gov/">USGS</a>, both of which have multiple feature display options.</p>
<p><a href="http://theappleblog.com/wp-content/uploads/2008/12/ascent-main.png"><img  title="ascent-main" src="http://theappleblog.com/wp-content/uploads/2008/12/ascent-main.png" alt="" class=" alignleft" /></a></p>
<p>Ascent provides more fields to describe your activities and has an amazing <em>replay</em> mode that will animate your recorded workout, showing key data in a &#8220;HUD&#8221; as the points move along. While it will sync from your GPS device with ease, the Montebello developers also added a wide assortment of import and export options, including reading data from Polar heart rate monitors, full manual entry of activity information and sending data out to Google Earth for a very spiffy fly-by.</p>
<p><a href="http://theappleblog.com/wp-content/uploads/2008/12/export-options.png"><img  title="export-options" src="http://theappleblog.com/wp-content/uploads/2008/12/export-options.png" alt="" width="451" height="456" class=" alignleft" /></a></p>
<p>Unfortunately, while the program provides many ways to view and analyze your workouts, you will not be using it to push data <em>to</em> your GPS.</p>
<p><a href="http://theappleblog.com/wp-content/uploads/2008/12/ascent-activity-chart-detail.png"><img  title="ascent-activity-chart-detail" src="http://theappleblog.com/wp-content/uploads/2008/12/ascent-activity-chart-detail.png" alt="" class=" alignleft" /></a></p>
<h3>TrailRunner Charts Your Path to Fitness</h3>
<p>This once commercial offering is now free and takes a unique approach to tracking your training. As the name indicates, it is geared more for running, but can handle other activities.</p>
<p><a href="http://theappleblog.com/wp-content/uploads/2008/12/tr-import-from-gtc.png"><img  title="tr-import-from-gtc" src="http://theappleblog.com/wp-content/uploads/2008/12/tr-import-from-gtc.png" alt="" class=" alignleft" /></a></p>
<p>If you are truly dedicated to your training program, TrailRunner will be a great digital partner and includes a highly-detailed diary view (that lets you post activities right to <a href="http://homepage.mac.com/hrbrmstr/trailrunner/weblog.html">your blog</a>) and an &#8220;event planner&#8221; (for that upcoming marathon).</p>
<p><a href="http://theappleblog.com/wp-content/uploads/2008/12/trailrunner.png"><img  title="trailrunner" src="http://theappleblog.com/wp-content/uploads/2008/12/trailrunner.png" alt="" class=" alignleft" /></a></p>
<p>TrailRunner also has a playback mode, but the most differentiating feature may be the ability to easily share your routes with other athletes and also find new routes (i.e. escape the rut). It also works with <a href="http://itrailr.googlepages.com/">iTrail</a> (for you iPhone-wielding fitness geeks) and can store routes notes and route &#8220;snapshots&#8221; to your photo-enabled iPod, which is especially helpful if you are racing un-tracked or with a non-GPS-enabled device (such as the Nike+ iPod kit).</p>
<p><img  title="209" src="http://theappleblog.com/wp-content/uploads/2008/12/209.png" alt="" width="344" height="369" class=" alignleft" /></p>
<p>To get the full feel for TrailRunner, you really need to download it and play with it a while. New features keep popping up as you explore the application and it will definitely have you looking at your workouts in a very different way.</p>
<h3>One Step Ahead: rubiTrack Tracks With Style</h3>
<p>Despite having a Leopard-only offering, the talented folks over at toolsfactory managed to make the most modern, Mac-like program of the bunch, which is evident right from program launch.</p>
<p><a href="http://theappleblog.com/wp-content/uploads/2008/12/rt-overview.png"><img  title="rt-overview" src="http://theappleblog.com/wp-content/uploads/2008/12/rt-overview.png" alt="" class=" alignleft" /></a></p>
<p>Map data crisp and the view options are abundant. One feature detail that I considered truly innovative was historical weight tracking, making the workout details very accurate over time.</p>
<p><img  title="rt-athlete-details1" src="http://theappleblog.com/wp-content/uploads/2008/12/rt-athlete-details1.png" alt="" width="342" height="429" class=" alignleft" /></p>
<p>Activities are auto-grouped by category on import and can be manually tweaked. rubiTrack also has &#8220;smart groups&#8221; (think iTunes Smart Playlists) which can auto-classify by any combination of activity details.</p>
<p><a href="http://theappleblog.com/wp-content/uploads/2008/12/rt-activity-details.png"><img  title="rt-activity-details" src="http://theappleblog.com/wp-content/uploads/2008/12/rt-activity-details.png" alt="" class=" alignleft" /></a></p>
<p>While it lets you review past workouts and activities, you will not be able to schedule a workout routine with this application and you will not be creating tracks to bring back to your training devices.</p>
<h3>The Final Analysis</h3>
<p>GTC is the least &#8220;Mac-like&#8221; application out of the four and is not even on equal footing from its PC counterpart. While it is completely functional for basic operations, it is obvious that Garmin wants you to continue to invest in their online offerings and map products to get the most out of your fitness routine. However, if you want to plan new workouts and have seamless integration with your GPS devices, GTC will have a place in your Applications folder.</p>
<p>Ascent was my primary tracking tool prior to rubiTrack (I paid for both programs). I would definitely pay for an upgrade if they keep enhancing both the visual elements and the core feature sets. It is also very geared towards cyclists and I expect enhancements to continue that focus.</p>
<p>TrailRunner is a must have for the avid runner. It <em>does</em> rely on many helper apps (including GTC) to import data. The blogging feature is something I wish more fitness apps thought to include. TrailRunner also has the most diverse maps and is perfect for those who wish to be part of a community of folks interested in fitness.</p>
<p>At the end of a ride, however, rubiTrack is the application that I fire up first. If you are just getting into a fitness routine and want some positive, visual reinforcement this will be a very easy program to get started with and will definitely help motivate you to constantly do better.</p>
<p>Despite all four applications being &#8220;made for Mac&#8221;, <strong>none</strong> of them auto-sync weather details and <strong>none</strong> of the ones with workout scheduling capabilities integrate with iCal.  Even with those missing features, you now have no excuse to shake off that tryptophan haze and shed some of that holiday poundage. If you do receive Garmin or Nike+ gear for the upcoming gift-giving season, definitely give these programs a workout.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=172041+no-excuses-tracking-your-fitness-on-os-x&utm_content=hrbrmstr">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/01/big-data-arm-and-legal-troubles-transformed-infrastructure-in-q4/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=172041+no-excuses-tracking-your-fitness-on-os-x&utm_content=hrbrmstr">Big Data, ARM and Legal Troubles Transformed Infrastructure in&nbsp;Q4</a></li><li><a href="http://pro.gigaom.com/2010/10/facebook-remained-social-medias-chief-in-q3/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=172041+no-excuses-tracking-your-fitness-on-os-x&utm_content=hrbrmstr">Facebook Remained Social Media&#8217;s Chief in&nbsp;Q3</a></li><li><a href="http://pro.gigaom.com/2010/10/report-the-rise-of-mobile-health-apps/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=172041+no-excuses-tracking-your-fitness-on-os-x&utm_content=hrbrmstr">Report: The Rise of Mobile Health&nbsp;Apps</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=172041&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>Flagship Store for Nike and Apple</title>
		<link>http://gigaom.com/apple/flagship-store-for-nike-and-apple/</link>
		<comments>http://gigaom.com/apple/flagship-store-for-nike-and-apple/#comments</comments>
		<pubDate>Wed, 07 May 2008 23:09:23 +0000</pubDate>
		<dc:creator>Jethro Jones</dc:creator>
				<category><![CDATA[Locations & Services]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[Quickies]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[nike]]></category>
		<category><![CDATA[shoes]]></category>

		<guid isPermaLink="false">http://theappleblog.com/?p=3173</guid>
		<description><![CDATA[Finish Line Ltd., in Chandler, AZ, opened today announcing an exclusive partnership with Apple and Nike where people can &#8220;come in and test run a Nike product, find a local running route and get completely hooked up into Nike+.&#8221; This is a concept store of the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=171385&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href='http://store.apple.com/us/product/MA365LL/B?mco=MzA4NjQ'><img src="http://gigapple.files.wordpress.com/2008/05/nike.png?w=180&h=194" alt="" width="180" height="194"  class=" alignleft" /></a><a href="http://www.finishline.com/store/index.jsp?sourceid=google&amp;cid=1">Finish Line Ltd.</a>, in <a href="http://maps.google.com/maps?f=l&amp;hl=en&amp;geocode=&amp;q=chandler+fashion+mall&amp;near=Chandler,+AZ,+USA&amp;ie=UTF8&amp;ll=33.335118,-111.84082&amp;spn=0.129937,0.277405&amp;z=12&amp;iwloc=C">Chandler, AZ</a>, opened today announcing an exclusive partnership with Apple and Nike where people can &#8220;come in and test run a Nike product, find a local running route and get completely hooked up into Nike+.&#8221; This is a concept store of the future, with high school kids that have been trained to not be lazy sales clerks. What? Actually, they have been trained to get everyone set up with a Nike+ shoe system.</p>
<p>It is marketed at the 16-17-year-old demographic, to see if they are &#8220;energized by this kind of shopping experience.&#8221;</p>
<p>Anybody live down in Arizona that wants to run by the store and see if it truly is a &#8220;store of the future&#8221; and report back?</p>
<p>[via <a href="http://www.azcentral.com/arizonarepublic/business/articles/0507biz-cr-finish0507.html">The Arizona Republic</a>]</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=171385+flagship-store-for-nike-and-apple&utm_content=gigaguest">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2010/10/report-the-rise-of-mobile-health-apps/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=171385+flagship-store-for-nike-and-apple&utm_content=gigaguest">Report: The Rise of Mobile Health&nbsp;Apps</a></li><li><a href="http://pro.gigaom.com/2010/09/how-to-market-your-iphone-app-a-developers-guide/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=171385+flagship-store-for-nike-and-apple&utm_content=gigaguest">How to Market Your iPhone App: A Developer&#8217;s&nbsp;Guide</a></li><li><a href="http://pro.gigaom.com/2011/03/why-ipad-2-will-lead-consumers-into-the-post-pc-era/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=171385+flagship-store-for-nike-and-apple&utm_content=gigaguest">Why iPad 2 Will Lead Consumers Into the Post-PC&nbsp;Era</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=171385&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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