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	<title>GigaOM &#187; Apple</title>
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		<title>Apple Introduces New MacBook Pros</title>
		<link>http://gigaom.com/apple/apple-introduces-new-macbook-pros/</link>
		<comments>http://gigaom.com/apple/apple-introduces-new-macbook-pros/#comments</comments>
		<pubDate>Thu, 24 Feb 2011 14:05:41 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
				<category><![CDATA[@CNN]]></category>
		<category><![CDATA[MacBook Pro]]></category>
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		<description><![CDATA[As rumored, Apple today unveiled updates to its MacBook Pro line of computers. Early leaks revealed the specs of all the new models at least a day ahead of launch, and those leaks proved quite accurate. Here are the details of Apple's new Pro notebooks.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=301606&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img title="New MacBook Pros" src="http://gigaom2.files.wordpress.com/2011/02/screen-shot-2011-02-24-at-9-00-39-am.png?w=300&#038;h=201" alt="" width="300" height="201" class="alignright size-medium wp-image-301623">As rumored, Apple today <a href="http://www.apple.com/macbookpro/">unveiled updates to its MacBook Pro line of computers</a>. Early leaks revealed the specs of all the new models at least a day ahead of launch, and those leaks proved quite accurate. Here are the details of Apple’s new lineup of Pro notebooks.</p>
<p>Perhaps the highlight of the new MacBook Pro line (especially for professional users) is the introduction of the new <a title="Thunderbolt: Apple’s Port to End All Ports?" href="http://gigaom.com/apple/thunderbolt-apples-port-to-end-all-ports/">Thunderbolt I/O standard</a>. In the press release announcing the new machines, Apple SVP of Marketing Phil Schiller had this to say about the new tech:</p>
<blockquote><p>Thunderbolt  is a revolutionary new I/O technology that delivers an amazing 10  gigabits per second and can support every important I/O standard which  is ideal for the new MacBook Pro.</p></blockquote>
<p>Unlike what some early rumors predicted, the new MacBook Pros sport the same basic design as their predecessors, meaning aluminum and glass enclosures with a black bezel around the screen. All the new MacBooks also sport an Intel HD Graphics 3000 integrated GPU, although the 15- and 17-inch models also offer discrete graphics, too. And all the revised Pro models also boast a new FaceTime HD Camera, which replaces the built-in iSight camera and offers full 720p quality video for <a title="FaceTime for Mac Comes to the App Store" href="http://gigaom.com/apple/facetime-for-mac-comes-to-the-app-store/">FaceTime calls between the new Macs</a>. SSD upgrades are also available for all options, in sizes ranging from 128 GB to 512 GB. Here are the specs for each individual model:</p>
<h2>13-inch MacBook Pro</h2>
<p><strong>Configuration #1 ($1199)</strong></p>
<ul><li>2.3GHz Dual-Core i5 Intel Processor</li>
<li>Intel HD Graphics 3000</li>
<li>4GB DDR3 1333MHz SDRAM</li>
<li>320GB 5400 RPM HD</li>
<li>Glossy 1280×800 resolution display</li>
<li>SuperDrive 8x</li>
<li>Thunderbolt/Mini DisplayPort</li>
<li>SDXC Card slot, 1x FireWire 800, 2x USB 2.0, Ethernet and Digital Audio/Mini Stereo Jack</li>
</ul><p><strong>Configuration #2 ($1499)</strong></p>
<ul><li>2.7GHz Dual-Core i7 Intel Processor</li>
<li>Intel HD Graphics 3000</li>
<li>4GB DDR3 1333MHz SDRAM</li>
<li>500GB 5400 RPM HD</li>
<li>Glossy 1280×800 resolution display</li>
<li>SuperDrive 8x</li>
<li>Thunderbolt/Mini DisplayPort</li>
<li>SDXC Card slot, 1x FireWire 800, 2x USB 2.0, Ethernet and Digital Audio/Mini Stereo Jack</li>
</ul><h2>15-inch MacBook Pro</h2>
<p><strong>Configuration #1 ($1799)</strong></p>
<ul><li>2.0GHz Quad-Core i7 Intel Processor</li>
<li>Intel HD Graphics 3000</li>
<li>AMD Radeon HD 6490M with 256 MB of GDDR5 RAM</li>
<li>4GB DDR3 1333MHz SDRAM</li>
<li>500GB 5400 RPM HD</li>
<li>Glossy or antiglare 1440×900 resolution display</li>
<li>SuperDrive 8x</li>
<li>Thunderbolt/Mini DisplayPort</li>
<li>SDXC Card slot, 1x FireWire 800, 2x USB 2.0, Ethernet and Digital Audio/Mini Stereo in/out</li>
</ul><p><strong>Configuration #2 ($2199)</strong></p>
<ul><li>2.2GHz Quad-Core i7 Intel Processor</li>
<li>Intel HD Graphics 3000</li>
<li>AMD Radeon HD 6750M with 1 GB of GDDR5 RAM</li>
<li>4GB DDR3 1333MHz SDRAM</li>
<li>750GB 5400 RPM HD</li>
<li>Glossy or antiglare 1440×900 resolution display</li>
<li>SuperDrive 8x</li>
<li>Thunderbolt/Mini DisplayPort</li>
<li>SDXC Card slot, 1x FireWire 800, 2x USB 2.0, Ethernet and Digital Audio/Mini Stereo in/out</li>
</ul><h2>17-inch MacBook Pro</h2>
<p><strong>Configuration #1 ($2499)</strong></p>
<ul><li>2.2GHz Quad-Core i7 Intel Processor</li>
<li>Intel HD Graphics 3000</li>
<li>AMD Radeon HD 6750M with 1 GB of GDDR5 RAM</li>
<li>4GB DDR3 1333MHz SDRAM</li>
<li>750GB 5400 RPM HD</li>
<li>Glossy or antiglare 1900×1200 resolution display</li>
<li>SuperDrive 8x</li>
<li>Thunderbolt/Mini DisplayPort</li>
<li>SDXC Card slot, 1x FireWire 800, 2x USB 2.0, Ethernet and Digital Audio/Mini Stereo in/out</li>
</ul><p>All the above configurations can be customized with up to 8 GB of RAM, and all include a built-in battery rated for 7-hours of wireless web use according to Apple’s battery testing standards, which it revised to be more representative of real-world use when it introduced the MacBook Air.</p>
<p>So, who’s buying one of these?</p>
<p><strong>Related content from GigaOM Pro (sub req’d):</strong></p>
<ul><li><a href="http://pro.gigaom.com/2010/12/5-companies-that-ruled-mobile-in-2010/?utm_source=apple&amp;utm_medium=editorial&amp;utm_content=etherin&amp;utm_campaign=intext&amp;utm_term=301606+apple-introduces-new-macbook-pros">5 Companies That Ruled Mobile in 2010</a></li>
<li><a href="http://pro.gigaom.com/2011/01/5-connected-consumer-companies-to-watch-in-2011/?utm_source=apple&amp;utm_medium=editorial&amp;utm_content=etherin&amp;utm_campaign=intext&amp;utm_term=301606+apple-introduces-new-macbook-pros">5 Connected Consumer Companies to Watch in 2011</a></li>
<li><a href="http://pro.gigaom.com/2011/01/5-connected-consumer-companies-that-ruled-2010/?utm_source=apple&amp;utm_medium=editorial&amp;utm_content=etherin&amp;utm_campaign=intext&amp;utm_term=301606+apple-introduces-new-macbook-pros">5 Connected Consumer Companies That Ruled 2010</a></li>
</ul>
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		<slash:comments>31</slash:comments>
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			<media:title type="html">New MacBook Pros</media:title>
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		<title>The New MacBook Air Is Underwhelming</title>
		<link>http://gigaom.com/apple/the-new-macbook-air-is-underwhelming/</link>
		<comments>http://gigaom.com/apple/the-new-macbook-air-is-underwhelming/#comments</comments>
		<pubDate>Thu, 21 Oct 2010 17:00:55 +0000</pubDate>
		<dc:creator>Adam Jackson</dc:creator>
				<category><![CDATA[@CNN]]></category>
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		<category><![CDATA[@SYN]]></category>
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		<category><![CDATA[Mac]]></category>
		<category><![CDATA[MacBook Air]]></category>
		<category><![CDATA[new]]></category>
		<category><![CDATA[performance]]></category>
		<category><![CDATA[specs]]></category>

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		<description><![CDATA[I am one of the few proud MacBook Air owners in the world. Every article you've seen from me in the past was written on the petite beauty. I was understandably excited about Apple's event yesterday. So why did I walk away feeling disappointed?<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=174743&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<div id="attachment_54430" class="wp-caption aligncenter" style="width: 614px"><img title="air_profile" src="http://gigapple.files.wordpress.com/2010/10/air_profile.png?w=604&#038;h=195" alt="" width="604" height="195" class="size-large wp-image-54430"><p class="wp-caption-text">Thinner, yes. But better?</p></div>
<p>I am one of the few, proud MacBook Air (MBA) owners in the world. Every article you’ve seen from me in the past was written on the petite beauty. In <a href="http://gigaom.com/apple/the-macbook-air-doesnt-get-enough-credit/">one</a> last month, I wrote:</p>
<blockquote><p>I’m only here to make a case that anyone that hasn’t used one should give it a shot and that Apple needs to throw some marketing dollars behind it so everyone else knows what we MacBook Air owners have known for a long time: It’s the best notebook Apple makes and it also happens to be the smallest.</p></blockquote>
<p>This is exactly what Apple did yesterday, and yet, I was severely disappointed. It seems as if Apple is finally throwing marketing dollars behind the MBA, and I watched my Twitter stream as thousands of geeks’ heads exploded at how thin it is. But I felt a little weird reading this on my MacBook Air and thinking out loud, “I know. It’s been that way for years.” It’s thinner, yes, but not significantly. That’s the whole story in a nutshell.</p>
<h3>Pricing &amp; Marketing</h3>
<p>On the whole, the reason Apple’s MacBook Air wasn’t a hit before now was price. Imagine the iPad started at $999. Fewer people would own one, and those that did and sang its praises it to friends would be immediately be greeted with the response that it was simply too expensive for a tablet. Basically, Apple just dropped the price. The MacBook Air of today is largely unchanged from what we had before, and that’s disappointing.</p>
<h3>11.6″ Model Versus the Sony TZ (circa 2008)</h3>
<p>Consider <a href="http://www.engadget.com/2008/01/15/live-from-macworld-2008-steve-jobs-keynote/">Engadget’s live-blog from Macworld 2008</a>, when the Macbook Air was introduced. Steve initially compared the MacBook Air to Sony’s TZ series. His biggest gripe was that the processor speed maxed out at 1.2GHz Core 2 Duo, and the display was only 11 inches.</p>
<p><a rel="attachment wp-att-54334" href="http://gigaom.com/apple/the-new-macbook-air-is-underwhelming/macbookair-sonytz/"><img title="macbookair-sonytz" src="http://gigapple.files.wordpress.com/2010/10/macbookair-sonytz.jpg?w=300&#038;h=199" alt="" width="300" height="199" class="alignleft size-medium wp-image-54334"></a></p>
<p>The 11.6-inch MacBook Air is “too cramped” and “too slow” according to the Steve of 2008. To be fair, the Air isn’t the same as the TZ in every way. I haven’t used the new keyboard, but Apple claims it’s full-size and the body is still a bit thinner.</p>
<h3>Let’s Talk Speed</h3>
<p>Current MacBook Air owners won’t see a significant speed bump if they own the Revision C model (1.8/2.13GHz) released last year. In fact, not much has changed about the machine at all.</p>
<p>MacBook Air Revision C (Jun. 2009)</p>
<ul><li>1.86 ($1499) or 2.13GHz ($1799)</li>
<li>3.0 Pounds</li>
<li>6MB of L2 Cache w/ 1066Mhz Frontside Bus</li>
<li>120GB HDD or 128GB SSD</li>
<li>2GB RAM (DDR3-8500 at 1066Mhz)</li>
<li>13.3-inch screen w/ 1280×800 resolution</li>
<li>NVIDIA GeForce 9400 w/ 256Mb of VRAM (shared with main memory)</li>
</ul><p>MacBook Air Revision D (October,2010)</p>
<ul><li>1.86Ghz ($1,299) or 2.13Ghz ($1699)</li>
<li>2.9 pounds</li>
<li>6MB of L2 Cache w/ 1066Mhz Frontside Bus</li>
<li>128GB SSD or 256GB SSD</li>
<li>2GB/4GB RAM (DDR3-8500 at 1066MHz)</li>
<li>13.13″ screen w/ 1440×900 resolution</li>
<li>NVIDIA GeForce 320m w/ 256Mb of VRAM (shared with main memory)</li>
</ul><p>Of course, I’m only comparing the 13-inch models, but you’re getting a machine that’s basically the same speed with an option to add more ram and more storage,  plus a high-resolution screen which isn’t something I’d recommend to everyone. Some (especially those over 50) will prefer a lower resolution. Even I had trouble using a 17-inch MacBook Pro and eventually sold it.</p>
<p>What you are getting is a drop in price. Last year, a 2.13GHz machine with 2GB of RAM and a 128GB SSD would cost $1799. Today, that same machine costs $1699 with double the storage, and it’s only $100 to upgrade to 4GB of RAM.</p>
<h3>Real World Performance</h3>
<p>Will HD Flash movies on YouTube perform better? No. Will Photoshop CS5 filters apply faster? Maybe with a RAM upgrade. Nothing about this upgrade is impressive if you’re a current MacBook Air owner looking for more speed.</p>
<p>Why can’t Apple squeeze more juice out of this machine? Apple didn’t talk speed at all. They didn’t throw their famous “2x Faster” graphic up on the “buy now” page. Apple does tout the 2.9x faster graphics card, but I can guarantee you the Air released yesterday is only marginally faster than last year’s model, despite the introduction of the 320M, because that’s a video card using shared RAM, meaning the graphics performance goes down as you open more applications.</p>
<p>I was underwhelmed by today’s announcement, but the MBA was already a good notebook. I was hoping Apple would make it even better. It didn’t. “One more thing” was simply a minor evolutionary product refresh, and that’s too bad.</p>
<p><strong>Related content from GigaOM Pro (sub req’d):</strong></p>
<ul><li><a href="http://pro.gigaom.com/2010/09/mobile-operators-strategies-for-connected-devices/?utm_source=apple&amp;utm_medium=editorial&amp;utm_content=adamjackson&amp;utm_campaign=intext&amp;utm_term=174743+the-new-macbook-air-is-underwhelming">Mobile Operators’ Strategies for Connected Devicess</a></li>
<li><a href="http://pro.gigaom.com/2010/09/strategies-for-the-future-of-home-storage/?utm_source=apple&amp;utm_medium=editorial&amp;utm_content=adamjackson&amp;utm_campaign=intext&amp;utm_term=174743+the-new-macbook-air-is-underwhelming">Strategies for the Future of Digital Content Storage</a></li>
<li><a href="http://pro.gigaom.com/apple/?utm_source=apple&amp;utm_medium=editorial&amp;utm_content=adamjackson&amp;utm_campaign=intext&amp;utm_term=174743+the-new-macbook-air-is-underwhelming">Company Profile: Apple</a></li>
</ul>
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		<slash:comments>36</slash:comments>
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		<title>New MacBook Air Unboxing</title>
		<link>http://gigaom.com/apple/new-macbook-air-unboxing/</link>
		<comments>http://gigaom.com/apple/new-macbook-air-unboxing/#comments</comments>
		<pubDate>Wed, 20 Oct 2010 21:30:46 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
				<category><![CDATA[Mac]]></category>
		<category><![CDATA[MacBook Air]]></category>
		<category><![CDATA[new]]></category>
		<category><![CDATA[unboxing]]></category>

		<guid isPermaLink="false">http://theappleblog.com/?p=54309</guid>
		<description><![CDATA[It's thin, it's light, it's brand new and it was basically made to be shot in HD. Janko Roettgers of our sister site NewTeeVee already managed to get his hands on a brand new MacBook Air. Enjoy his unboxing video while I stew in my jealousy.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=174741&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Janko Roettgers of our sister site <a href="http://newteevee.com">NewTeeVee</a> already managed to get his hands on a brand new MacBook Air. Enjoy his unboxing video while I stew in my jealousy.<br></p><div class="video-player ooyala-video">			<p>
				<a href="http://gigaom.com/apple/new-macbook-air-unboxing/"><img src="http://ak.c.ooyala.com/h1aHNyMTo7qGyCHeE-tXqU-QD7YEWgp7/Ndf6FFxuLuhjSRp35hMDoxOmFkO7UOTK" alt=""></a> <br><a href="http://gigaom.com/apple/new-macbook-air-unboxing/">Watch this video for free</a> on <a href="http://gigaom.com/">GigaOM</a>
			</p> 
		</div>
<p><strong>Related content from GigaOM Pro (sub req’d):</strong></p>
<ul><li><a href="http://pro.gigaom.com/2010/09/mobile-operators-strategies-for-connected-devices/?utm_source=apple&amp;utm_medium=editorial&amp;utm_content=etherin&amp;utm_campaign=intext&amp;utm_term=174741+new-macbook-air-unboxing">Mobile Operators’ Strategies for Connected Devicess</a></li>
<li><a href="http://pro.gigaom.com/2010/09/strategies-for-the-future-of-home-storage/?utm_source=apple&amp;utm_medium=editorial&amp;utm_content=etherin&amp;utm_campaign=intext&amp;utm_term=174741+new-macbook-air-unboxing">Strategies for the Future of Digital Content Storage</a></li>
<li><a href="http://pro.gigaom.com/apple/?utm_source=apple&amp;utm_medium=editorial&amp;utm_content=etherin&amp;utm_campaign=intext&amp;utm_term=174741+new-macbook-air-unboxing">Company Profile: Apple</a></li>
</ul>
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		<title>New MacBook Air Is the Future of Notebooks</title>
		<link>http://gigaom.com/apple/new-macbook-air-is-the-future-of-notebooks/</link>
		<comments>http://gigaom.com/apple/new-macbook-air-is-the-future-of-notebooks/#comments</comments>
		<pubDate>Wed, 20 Oct 2010 19:36:59 +0000</pubDate>
		<dc:creator>Charles Jade</dc:creator>
				<category><![CDATA[@CNN]]></category>
		<category><![CDATA[@SYN]]></category>
		<category><![CDATA[@TheStreet]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[NYT Company News]]></category>
		<category><![CDATA[back to the mac]]></category>
		<category><![CDATA[MacBook Air]]></category>
		<category><![CDATA[new]]></category>

		<guid isPermaLink="false">http://theappleblog.com/?p=54210</guid>
		<description><![CDATA[Beginning his presentation by waxing philosophical on the impact of iOS devices on Apple industrial design, Jobs rhetorically asked what would happen if an iPad and a MacBook Air "hooked up?" The result is the new MacBook Air, which comes in two distinct sizes.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=174736&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img title="tab-macbookair-feature" src="http://gigapple.files.wordpress.com/2010/10/tab-macbookair-feature.png?w=604&#038;h=339" alt="" width="604" height="339" class="aligncenter size-large wp-image-54259">Beginning his presentation by waxing philosophical on the impact of iOS devices on Apple industrial design, Jobs rhetorically asked what would happen if an iPad and a MacBook Air “hooked up?” The result is the new MacBook Air. Proving the rumormongers right, the new MacBook Air will come in two distinct models, with screen sizes of 13.3 inches and 11.6 inches respectively.</p>
<p><a rel="attachment wp-att-54228" href="http://gigaom.com/apple/new-macbook-air-is-the-future-of-notebooks/mba2010_specs/"><img title="mba2010_specs" src="http://gigapple.files.wordpress.com/2010/10/mba2010_specs.jpg?w=604" alt=""   class="aligncenter size-full wp-image-54228"></a></p>
<p>Both models will share the aluminum unibody construction design, and a number of features, including Core 2 Duo CPUs, NVIDIA GeForce 320M GPUs, full-size keyboards, multi-touch trackpads (no button) and a <a href="http://gigaom.com/apple/back-to-the-mac-facetime-on-the-mac/">FaceTime</a> (not iSight any longer) camera.</p>
<p><a rel="attachment wp-att-54230" href="http://gigaom.com/apple/new-macbook-air-is-the-future-of-notebooks/mba2010_ss/"><img title="mba2010_ss" src="http://gigapple.files.wordpress.com/2010/10/mba2010_ss.jpg?w=604" alt=""   class="aligncenter size-full wp-image-54230"></a></p>
<p>The biggest internal change  will be the use of solid-state storage across the lineup, which was a major rumor circulating about the new MacBook Air. The new storage system, which doesn’t appear to be upgradable, will have “instant on” capabilities similar to iOS devices, and be up to twice as fast as standard hard drives. This will also allow for a standby time of 30-freaking-amazing days.</p>
<p>Sporting an even more wedge-shaped design, the new 13.3-inch MacBook Air will have a backlit-LED with a resolution of 1440 x 900, making for a higher pixel density than the current MacBook Pro line. Only 0.68 inches at its thickest point, and 0.11 at its thinnest, it’ll be thinner than the previous MacBook Air. At 2.9 pounds, it’s also lighter than its predecessor.</p>
<p>In terms of battery life, it appears not even Apple can defy the laws of physics, as the new MacBook Air will only jump from five hours to seven hours under normal usage. However, Jobs said Apple is using a new method to test battery life that should produce more accurate results. Even so, battery life may be an issue with the 11.6-inch model, which is reported to get only five hours. However, that’s made up for by an even greater degree of portability, since the computer weighs only 2.3 pounds.</p>
<p><a rel="attachment wp-att-54231" href="http://gigaom.com/apple/new-macbook-air-is-the-future-of-notebooks/mba2010_prices/"><img title="mba2010_prices" src="http://gigapple.files.wordpress.com/2010/10/mba2010_prices.jpg?w=604" alt=""   class="aligncenter size-full wp-image-54231"></a></p>
<p>As for price, the new MacBook Air will start at $999 for the 11.6-inch model, the same price as the 13.3-inch MacBook. The new 13.3-inch MacBook Air will start at $1,299, $100 more than the low-end MacBook Pro. RAM is upgradable from the stock 2GB to 4GB for an extra $100. CPU speeds will start at 1.4 GHz on the low-end, 11.6-inch model, and go up to 2.13 GHz for an extra $100 on the 13.3-inch model. Here, many of the rumors, which asserted everything from 2GHz-plus Core 2 Duos to Intel’s Core i-series, were just plain wrong.</p>
<p>You won’t need to get an external optical drive to reinstall software with this generation of MacBook Air. Instead, Apple introduced a flash-based Software Reinstall Drive that ships with the computer. Just stick that into one of its two USB 2.0 ports, and you’re good to go. Other ports on the Air include a Mini DisplayPort, a MagSafe adapter, and a headphone jack.</p>
<p>Arguably, the CPU and battery life are probably the biggest disappointments in the new MacBook Air, but this is more than balanced by the aggressive pricing, at least for Apple, which appears to have no problems playing with the price divisions of its carefully segmented Mac portable lineup, and that may be the biggest change to come out of today.</p>
<p>When Steve Jobs said he believed “all notebooks will be like this one day,” (meaning no optical drives, flash storage, lightweight and small), you can bet that we’ll see the rest of the MacBook lineup take on these changes down the road.</p>
<p><strong>Related content from GigaOM Pro (sub req’d):</strong></p>
<ul><li><a href="http://pro.gigaom.com/2010/09/mobile-operators-strategies-for-connected-devices/?utm_source=apple&amp;utm_medium=editorial&amp;utm_content=charlesjade&amp;utm_campaign=intext&amp;utm_term=174736+new-macbook-air-is-the-future-of-notebooks">Mobile Operators’ Strategies for Connected Devicess</a></li>
<li><a href="http://pro.gigaom.com/2010/09/strategies-for-the-future-of-home-storage/?utm_source=apple&amp;utm_medium=editorial&amp;utm_content=charlesjade&amp;utm_campaign=intext&amp;utm_term=174736+new-macbook-air-is-the-future-of-notebooks">Strategies for the Future of Digital Content Storage</a></li>
<li><a href="http://pro.gigaom.com/apple/?utm_source=apple&amp;utm_medium=editorial&amp;utm_content=charlesjade&amp;utm_campaign=intext&amp;utm_term=174736+new-macbook-air-is-the-future-of-notebooks">Company Profile: Apple</a></li>
</ul>
<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=174736&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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		<slash:comments>23</slash:comments>
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		<title>The New Nano: Camera for Touchscreen, Good Trade?</title>
		<link>http://gigaom.com/apple/the-new-nano-camera-for-touchscreen-good-trade/</link>
		<comments>http://gigaom.com/apple/the-new-nano-camera-for-touchscreen-good-trade/#comments</comments>
		<pubDate>Wed, 01 Sep 2010 19:07:46 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
				<category><![CDATA[iPhone, iPod, iPad]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[clip]]></category>
		<category><![CDATA[ipod-nano]]></category>
		<category><![CDATA[new]]></category>
		<category><![CDATA[touchscreen]]></category>

		<guid isPermaLink="false">http://theappleblog.com/?p=50923</guid>
		<description><![CDATA[The new iPod nano was announced today. It got a touchscreen display with the multitouch features Apple is known for. If you turn it around expecting to find a camera lens, though, you'll be disappointed. The nano's traded that in for a clip.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=174526&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>The new iPod nano was <a href="http://gigaom.com/2010/09/01/live-blog-apples-digital-media-event/">announced today</a> alongside upgrades of all other iPods (besides the notably absent classic). It got a touchscreen display with the multitouch features Apple is known for. If you turn it around expecting to find a camera lens, though, you&#8217;ll be disappointed. The nano&#8217;s traded that in for a clip.</p>
<p><img  title="ipod_nano_2010" src="http://gigapple.files.wordpress.com/2010/09/ipod_nano_2010.png?w=604" alt=""   class="aligncenter size-full wp-image-50936" />The new form factor is quite small (only marginally larger than the shuffle, in fact, at around 1.5 inches square). The 1.54-inch TFT touchscreen boasts a resolution of 240&#215;240, which should be plenty for showing off the album artwork or even getting a look at some of your favorite pics. It could also work well as fancy watch, as one Apple exec is planning on using it, according to Jobs.</p>
<p>Despite the presence of the touchscreen, the new nano is not without physical buttons. There&#8217;s a sleep/wake one on top, along with who physical volume +/- controls. Ports on the bottom include a 3.5mm headphone jack and the standard 30-pin dock connector.</p>
<p>Multitouch features include swiping to navigate the home screen, and to return from the home screen from anywhere. You can also swipe up and down to browse through lists, and rotate using the two-finger gesture iOS users are used to. Double-tap on photos to zoom, and touch and hold to re-arrange your home screen app icons.</p>
<p>Shake to shuffle, Genius mixes and playlists are also all included, as is FM radio with Live Pause. VoieOver is also included, as is built-in Nike+ support. As Jobs pointed out, the nano is probably the best option for those looking for a fitness-specific portable music device.</p>
<p>I probably shouldn&#8217;t even dare to dream, but if Apple eventually allows third-party devs to create mini-apps for the new nano, I&#8217;ll grab one in a second. It would make an awesome feature watch clipped to a wristband, though it would be even better with Bluetooth A2DP support for stereo headsets.</p>
<p>The new nano comes in seven colors, including a (PRODUCT)RED special edition, for $149 for the 8GB version, or $179.00 for double the storage capacity at 16GB.</p>
<p>Anyone getting one of these?</p>
<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=174526&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>Google Voice Arrives on the iPhone, via the Web</title>
		<link>http://gigaom.com/apple/google-voice-arrives-on-the-iphone-via-the-web/</link>
		<comments>http://gigaom.com/apple/google-voice-arrives-on-the-iphone-via-the-web/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 15:26:32 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
				<category><![CDATA[Apps]]></category>
		<category><![CDATA[iPhone, iPod, iPad]]></category>
		<category><![CDATA[Google Voice]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[new]]></category>
		<category><![CDATA[sms]]></category>
		<category><![CDATA[update]]></category>
		<category><![CDATA[voicemail]]></category>
		<category><![CDATA[web app]]></category>

		<guid isPermaLink="false">http://theappleblog.com/?p=39849</guid>
		<description><![CDATA[Apple can ban all the apps they want, but that apparently won’t stop Google from giving iPhone customers access to Google Voice. As of this morning, iPhone owners can now point mobile Safari at a Google Voice website to gain access to a much more full-featured [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=173887&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p class="excerpt"><img title="Google Voice Icon" src="http://gigapple.files.wordpress.com/2009/08/googlevoiceicon.png?w=256&#038;h=256" alt="" width="256" height="256" class=" alignleft">Apple can ban all the apps they want, but that apparently won’t stop Google from giving iPhone customers access to Google Voice. As of <a href="http://gigaom.com/2010/01/26/google-voice-iphone-app/" target="_self">this morning</a>, iPhone owners can now point mobile Safari at a Google Voice website to gain access to a much more full-featured version of the telephone replacement service.</p>
<p>A mobile browser-based version of Google Voice already existed, but the new one is much more properly a web app than before, and is aimed squarely at providing a better Voice experience to users of Apple’s iPhone. Apple has staunchly refused to allow Google Voice dedicated apps into the App Store, despite earlier claims that Google’s own app had not been rejected, but was merely <a href="http://gigaom.com/apple/google-and-apple-debate-the-meaning-of-rejected/" target="_self">undergoing review</a>. <span id="more-173887"></span></p>
<p>That was in July. At this point, it’s fairly obvious that Apple doesn’t want the service on its device, and it’s looking <a href="http://gigaom.com/apple/att-now-allows-internet-voice-calls-on-its-wireless-network/" target="_self">more and more</a> like AT&amp;T isn’t even behind that particular decision, at least not completely. Apple and Google have been in the process of parting ways for quite some time now, as competition between the two industry leaders grows.</p>
<p>Short of reducing the capabilities of the iPhone’s mobile Safari browser, or actively blocking web-based content on the device, there’s little Apple can do to stop iPhone users from being able to access the new app. The app now shows transcribed calls in your inbox, and allows you to play them back. You can dial using a virtual keypad, and make either voice calls or send SMS that way. Google routes the call through your iPhone’s number first as a local connection, and people receiving the call will see your Google Voice number on their call display. Finally, you’ll receive notifications of new voicemail via SMS, including transcriptions of the calls.</p>
<p>There are a few things that the app cannot do, despite using the fancy magic of HTML5 for greater degrees of interactivity. It can’t pull from your iPhone’s contact list, as the original dedicated app could, but instead it provides contact management through a Google Voice address book that is cloud-based and can be accessed from whatever platform you happen to be using.</p>
<p>To access the new Google Voice web app, point your browser to <a href="http://m.google.com/voice" target="_self">http://m.google.com/voice</a>. Due to Google Voice not yet being available in Canada, I haven’t been able to run this new web app through its paces yet, so chime in and let us know how it performs. Those of you who are using Voice might already be depending on VoiceCentral’s browser based solution for the iPhone. If so, let us know how the two services compare.</p>
<p><strong>Related GigaOM Pro Research:</strong></p>
<ul><li><a href="http://pro.gigaom.com/2009/08/googles-mobile-strategy/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=intext&amp;utm_term=173887+google-voice-arrives-on-the-iphone-via-the-web&amp;utm_content=etherin">Report: Google’s Mobile Strategy</a></li>
<li><a href="http://pro.gigaom.com/2009/11/what-does-the-future-hold-for-browsers/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=intext&amp;utm_term=173887+google-voice-arrives-on-the-iphone-via-the-web&amp;utm_content=etherin">What Does the Future Hold For Browsers?</a></li>
<li><a href="http://pro.gigaom.com/2009/09/will-killer-apps-affect-consumer-handset-purchases/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=intext&amp;utm_term=173887+google-voice-arrives-on-the-iphone-via-the-web&amp;utm_content=etherin">Will Killer Apps Affect Which Handsets Consumers Buy?</a></li>
</ul>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173887+google-voice-arrives-on-the-iphone-via-the-web&utm_content=etherin">Sign up for a free trial</a>.</p><ul><li><a href="?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173887+google-voice-arrives-on-the-iphone-via-the-web&utm_content=etherin"></a></li><li><a href="http://pro.gigaom.com/2009/11/what-does-the-future-hold-for-browsers/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173887+google-voice-arrives-on-the-iphone-via-the-web&utm_content=etherin">What Does the Future Hold For&nbsp;Browsers?</a></li><li><a href="?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173887+google-voice-arrives-on-the-iphone-via-the-web&utm_content=etherin"></a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=173887&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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		<slash:comments>12</slash:comments>
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		<title>VESA Issues Mini DisplayPort Standard</title>
		<link>http://gigaom.com/apple/vesa-issues-mini-displayport-standard/</link>
		<comments>http://gigaom.com/apple/vesa-issues-mini-displayport-standard/#comments</comments>
		<pubDate>Tue, 10 Nov 2009 18:44:51 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
				<category><![CDATA[CNN Big Tech]]></category>
		<category><![CDATA[hardware]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[NYT Company News]]></category>
		<category><![CDATA[SYN Analysis]]></category>
		<category><![CDATA[connector]]></category>
		<category><![CDATA[display]]></category>
		<category><![CDATA[mini displayport]]></category>
		<category><![CDATA[new]]></category>
		<category><![CDATA[standard]]></category>
		<category><![CDATA[vesa]]></category>

		<guid isPermaLink="false">http://theappleblog.com/?p=35544</guid>
		<description><![CDATA[Earlier this year (right at the beginning, in fact), we brought news that the Video Electronics Standard Association (VESA) might potentially make the Mini DisplayPort standard, meaning that manufacturers outside of Apple can now use it in their products without Apple&#8217;s approval, including rival computer makers, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=173609&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p class="excerpt"><img  title="800px-VESA-Logo.svg" src="http://gigapple.files.wordpress.com/2009/11/800px-vesa-logo-svg.png?w=300&#038;h=99" alt="800px-VESA-Logo.svg" width="300" height="99" class=" alignleft" />Earlier this year (right at the beginning, in fact), we <a href="http://gigaom.com/apple/mini-displayport-could-become-standard/" target="_self">brought news</a> that the Video Electronics Standard Association (VESA) might potentially make the Mini DisplayPort standard, meaning that manufacturers outside of Apple can now use it in their products without Apple&#8217;s approval, including rival computer makers, among others.</p>
<p>The Mini DisplayPort (mDP) standard is described as a smaller form factor of the DisplayPort connector itself. The smaller connector is aimed at devices like thin portable computes and add-in cards that need to support multiple display interfaces. Hopefully, display and display accessory makers will adopt the standard, reducing the need to purchase expensive Apple-branded adapters. <span id="more-173609"></span></p>
<p>The new mDP is for Version 1, Revision 1a of the standard, though DisplayPort 1.2 including mDP is in the works, which will double the available bandwidth of the cable tech to 21.6 Gb/second. That would mean that multi-monitor support via a single cable would be feasible, as well as higher resolutions and improved color depth and refresh rates. 3-D displays necessary for demanding graphical applications could also be supported with the new version of the standard.</p>
<p>As a result of this new standard creation by VESA, we could see a flood of mDP-toting computing devices, or we could see very little change at all. As with FireWire, many computer makers might opt to skip mDP or DP in favor of more established technologies like DVI and VGA, since they are more widely available and don&#8217;t necessitate a change to manufacturing processes. The one thing mDP has going for it is its size, and makers of MacBook Air competitors will probably be the first to bite, if anyone does.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173609+vesa-issues-mini-displayport-standard&utm_content=etherin">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/03/why-ipad-2-will-lead-consumers-into-the-post-pc-era/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173609+vesa-issues-mini-displayport-standard&utm_content=etherin">Why iPad 2 Will Lead Consumers Into the Post-PC&nbsp;Era</a></li><li><a href="http://pro.gigaom.com/2011/03/the-near-term-evolution-of-social-commerce/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173609+vesa-issues-mini-displayport-standard&utm_content=etherin">The Near-Term Evolution of Social&nbsp;Commerce</a></li><li><a href="http://pro.gigaom.com/2011/02/content-farms-the-players-the-benefits-the-risks/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173609+vesa-issues-mini-displayport-standard&utm_content=etherin">Content Farms: The Players, The Benefits, The&nbsp;Risks</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=173609&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>New Apple Remote Sports More Current Look, Better Usability</title>
		<link>http://gigaom.com/apple/new-apple-remote-sports-more-current-look-better-usability/</link>
		<comments>http://gigaom.com/apple/new-apple-remote-sports-more-current-look-better-usability/#comments</comments>
		<pubDate>Tue, 20 Oct 2009 19:00:02 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
				<category><![CDATA[hardware]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[aluminum]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[iPod]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[new]]></category>
		<category><![CDATA[remote]]></category>

		<guid isPermaLink="false">http://theappleblog.com/?p=34562</guid>
		<description><![CDATA[If you&#8217;re like me, you have so many white plastic Apple Remotes scattered around your living space that visitors ask if they&#8217;re part of the decor. And they were quite stylish, once upon a time. But Macs started being less about plastic and more about aluminum [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=173537&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p class="excerpt"><img  title="apple_remote" src="http://gigapple.files.wordpress.com/2009/10/apple_remote.png?w=108&#038;h=303" alt="apple_remote" width="108" height="303" class=" alignleft" />If you&#8217;re like me, you have so many white plastic Apple Remotes scattered around your living space that visitors ask if they&#8217;re part of the decor. And they were quite stylish, once upon a time. But Macs started being less about plastic and more about aluminum long ago, and the Remote has languished at the back of Jonny Ive&#8217;s design studio, disregarded. Until today, that is.</p>
<p>Along with new <a href="http://gigaom.com/apple/new-imacs-feature-21-5-and-27-inch-displays-and-available-quad-core-processors/" target="_self">iMacs</a>, Mac minis, mice and <a href="http://gigaom.com/apple/macbook-gets-new-display-trackpad-and-built-in-battery-for-old-price/" target="_self">MacBooks</a>, Apple also quietly unveiled a <a href="http://store.apple.com/us/product/MC377?mco=MTMzNzQ4ODg" target="_self">made-over Remote</a>. It still does the same thing it always has, which is control you Mac or dock-connected iPod remotely, but now it does it with a different aesthetic and improved usability. <span id="more-173537"></span></p>
<p>The new remote, as you can see from the picture accompanying this post, has an aluminum enclosure and black plastic buttons, borrowing a cue from the design of recent iMacs and MacBook Pros. Note also the button layout change. The Play/Pause button now resides beneath the directional/volume/skip radial button, a new neighbor for the Menu button. The positioning should be better for folks who use Front Row, in which they activate back/forward functions, but I think I prefer the old layout myself, being strictly a VLC guy.</p>
<p>I am happy about the change in the battery door location. You can now use a coin to swivel out the battery cover, sort of like you do on an Apple wireless keyboard. Much better than old bottom-loading batter drawer on the plastic model, which was prone to popping open and just felt generally unstable.</p>
<p>I&#8217;m surprised by Apple, which has demonstrated a clear distaste for buttons recently with the iPod shuffle and the new Magic Mouse. It&#8217;s only be a matter of time before the Remote gets redesigned as a touch-sensitive slap of nondescript solid aluminum, mark my words.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173537+new-apple-remote-sports-more-current-look-better-usability&utm_content=etherin">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/03/why-ipad-2-will-lead-consumers-into-the-post-pc-era/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173537+new-apple-remote-sports-more-current-look-better-usability&utm_content=etherin">Why iPad 2 Will Lead Consumers Into the Post-PC&nbsp;Era</a></li><li><a href="http://pro.gigaom.com/2011/03/the-near-term-evolution-of-social-commerce/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173537+new-apple-remote-sports-more-current-look-better-usability&utm_content=etherin">The Near-Term Evolution of Social&nbsp;Commerce</a></li><li><a href="http://pro.gigaom.com/2011/02/what-googles-honeycomb-means-for-apple-and-microsoft/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173537+new-apple-remote-sports-more-current-look-better-usability&utm_content=etherin">What Google&#8217;s Honeycomb Means for Apple and&nbsp;Microsoft</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=173537&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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		<slash:comments>5</slash:comments>
	
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		<title>New iMacs Feature 21.5 and 27-inch Displays and Available Quad-Core Processors</title>
		<link>http://gigaom.com/apple/new-imacs-feature-21-5-and-27-inch-displays-and-available-quad-core-processors/</link>
		<comments>http://gigaom.com/apple/new-imacs-feature-21-5-and-27-inch-displays-and-available-quad-core-processors/#comments</comments>
		<pubDate>Tue, 20 Oct 2009 16:51:43 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
				<category><![CDATA[hardware]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[21.5]]></category>
		<category><![CDATA[27]]></category>
		<category><![CDATA[aluminum]]></category>
		<category><![CDATA[core i5]]></category>
		<category><![CDATA[core i7]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[glass]]></category>
		<category><![CDATA[iMac]]></category>
		<category><![CDATA[new]]></category>
		<category><![CDATA[quad core]]></category>

		<guid isPermaLink="false">http://theappleblog.com/?p=34526</guid>
		<description><![CDATA[Well, the Apple Store went down, and we waited with bated breath. And most of what people expected to see came true. One of those expectations was new iMacs, and Apple&#8217;s all-in-one desktops did indeed get a nice upgrade and redesign. That means you&#8217;re old hat, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=173534&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="new imacs" src="http://gigapple.files.wordpress.com/2009/10/new-imacs.png?w=590&#038;h=281" alt="new imacs" width="590" height="281" class=" alignleft" /></p>
<p class="excerpt">Well, the Apple Store <a href="http://gigaom.com/apple/apple-stores-go-down-rumors-of-new-hardware-abound/">went down</a>, and we waited with bated breath. And most of what people expected to see came true. One of those expectations was new iMacs, and Apple&#8217;s all-in-one desktops did indeed get a nice upgrade and redesign. That means you&#8217;re old hat, iMac which I&#8217;m typing this up on right now.</p>
<p>The new iMacs feature LED-backlit 21.5 and 27-inch widescreen displays, with a new edge-to-edge glass and seamless aluminum case design. It&#8217;s quite the sexy little get up, and it&#8217;s sure to turn a few heads. Also sure to turn heads is the introduction of quad-core processors to the iMac line, though the entry level model still sports an Intel Core 2 Duo processor by default. <span id="more-173534"></span></p>
<p>In the <a href="http://www.apple.com/pr/library/2009/10/20imac.html" target="_self">official Apple press release</a> detailing the new hardware, Phil Schiller focused on the LED-backlighting and the inclusion of the new Magic Mouse when talking up the new all-in-ones:</p>
<blockquote><p>The iMac is widely praised as the best desktop computer in the world and today we are making it even better. With brilliant LED displays and the revolutionary Magic Mouse, the new iMac delivers an amazing desktop experience that we think customers will love.</p></blockquote>
<p>The new displays feature 1920 x 1080 pixel resolution for the 21.5-inch, and 2560 x 1440 for the 27-inch, which mathematically inclined readers will note makes the aspect ratio for the screens 16:9. That&#8217;s good news for HD movie and TV show watchers, but the changed ratio might not excite web and print professionals quite as much. Still, as Apple points out, the display on the new 27-inch screen does provide 60 percent more working area, which is never a bad thing.</p>
<p>Graphics computing power also gets a boost in the new line. The NVIDIA GeForce 9400M integrated card is still around, but the ATI Radeon HD 4670 discrete card is an option on the 21.5- and 27-inch model, while the ATI Radeon HD 4850 is reserved as an option exclusively available for the bigger computer. The new iMacs now have 4GB of 1066 MHz DDR3 RAM standard, and the potential to increase that to up to 16GB.</p>
<p>As for storage space, you&#8217;ll get 500GB in the base 21.5-inch model, or 1TB in the mid-range 21.5-inch or top-of-the-line 27-inch versions. All drives operate at 7200 rpm. Of the four available models, only the most expensive 27-inch 2.66 GHz version offers a Core i5 chip, with an option to upgrade to the Core i7. All three of the other models offer the Intel Core 2 Duo processor operating at 3.06GHz. Four USB 2.0 ports, one FireWire 800, and a brand new SD card slot are also standard on all models.</p>
<p>New iMac owners get a nice bonus when it comes to input devices, as wireless keyboards and the new <a href="http://www.apple.com/magicmouse/">Magic Mouse</a>, which only comes in a wireless (Bluetooth) variety, are now standard with every machine. Apple is clearly doing its best to de-clutter your workspace, or at least to add to the perceived value of its machines, since the price points of the new models have not changed as some had suspected. The base models are priced at $1,199, $1,499, $1,699 and $1,999 respectively.</p>
<p>So long as you aren&#8217;t in the market for the $2,000 quad-core beast, you can order now from the Apple Store and your computer should ship in 1-3 business days. The Core i5 model isn&#8217;t shipping until &#8220;November,&#8221; according to Apple&#8217;s website, which is maddeningly vague. Attempting to upgrade to the Core i7 does nothing to remedy the situation, which doesn&#8217;t come as a surprise.</p>
<p>Finally, I spotted a new Apple Remote as an add-on option on the ordering screen. Not an iMac exclusive, but the little guy does get an aluminum makeover, with black buttons, and looks much fancier. Is it worth an additional $19 now? Not sure, but at least it matches the machine it works with.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173534+new-imacs-feature-21-5-and-27-inch-displays-and-available-quad-core-processors&utm_content=etherin">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/03/why-ipad-2-will-lead-consumers-into-the-post-pc-era/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173534+new-imacs-feature-21-5-and-27-inch-displays-and-available-quad-core-processors&utm_content=etherin">Why iPad 2 Will Lead Consumers Into the Post-PC&nbsp;Era</a></li><li><a href="http://pro.gigaom.com/2011/03/the-near-term-evolution-of-social-commerce/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173534+new-imacs-feature-21-5-and-27-inch-displays-and-available-quad-core-processors&utm_content=etherin">The Near-Term Evolution of Social&nbsp;Commerce</a></li><li><a href="http://pro.gigaom.com/2011/02/content-farms-the-players-the-benefits-the-risks/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173534+new-imacs-feature-21-5-and-27-inch-displays-and-available-quad-core-processors&utm_content=etherin">Content Farms: The Players, The Benefits, The&nbsp;Risks</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=173534&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>VMware Fusion 3 to Debut by End of October</title>
		<link>http://gigaom.com/apple/vmware-fusion-3-by-end-of-october/</link>
		<comments>http://gigaom.com/apple/vmware-fusion-3-by-end-of-october/#comments</comments>
		<pubDate>Mon, 12 Oct 2009 15:30:40 +0000</pubDate>
		<dc:creator>Nick Santilli</dc:creator>
				<category><![CDATA[CNN Big Tech]]></category>
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		<category><![CDATA[virtualization]]></category>
		<category><![CDATA[VMWare]]></category>
		<category><![CDATA[VMWare Fusion]]></category>

		<guid isPermaLink="false">http://theappleblog.com/?p=33815</guid>
		<description><![CDATA[In the ever leap-frogging world of desktop virtualization for the Mac, VMware has announced that it will make its next hop (I won&#8217;t venture to say who&#8217;s ahead at this juncture) by the end of October&#8230;or the 27th, if you go by its blog. So in [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=173471&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="vmware_fusion" src="http://gigapple.files.wordpress.com/2009/10/vmware_fusion.png?w=223&#038;h=224" alt="vmware_fusion" width="223" height="224" class=" alignleft" /></p>
<p class="excerpt">In the ever leap-frogging world of desktop virtualization for the Mac, VMware has announced that it will make its next hop (I won&#8217;t venture to say who&#8217;s ahead at this juncture) by the end of October&#8230;or the 27th, if you go by <a href="http://blogs.vmware.com/teamfusion/2009/10/vmware-fusion-3-the-best-way-to-run-windows-on-the-mac-coming-october-27th.html">its blog</a>. So in just a few weeks, version 3 of Fusion will be available for mass consumption. Some of the announced features are as follows.</p>
<p>The big news, of course, is Snow Leopard optimization, where Fusion jumps onto the 64-bit bandwagon. This should bring some interesting performance boosts to those who use virtualized environments heavily. As a regular Windows VM user (by necessity) I&#8217;m really looking forward to this!</p>
<p style="text-align: center;"><img  title="fusion3-64bit" src="http://gigapple.files.wordpress.com/2009/10/fusion3-64bit.png?w=604" alt="fusion3-64bit" class=" alignleft" /></p>
<p>If, on the other hand, you&#8217;re a Windows user stuck in a Macintosh machine, you&#8217;ll be glad to know that Fusion 3 is the first to support Windows Aero and Flip 3D features found in Windows 7. From my perspective, this is cool, but when I run Windows in a VM, it&#8217;s bare bones, and just for the program or two that I require. But I&#8217;m sure this capability will make some people quite happy. <span id="more-173471"></span></p>
<p style="text-align: center;"><img  title="fusion3-winaero" src="http://gigapple.files.wordpress.com/2009/10/fusion3-winaero.png?w=570&#038;h=356" alt="fusion3-winaero" width="570" height="356" class=" alignleft" /></p>
<p>There is also greatly improved graphics support. I&#8217;m not much of a PC gamer, and as such don&#8217;t follow these terms very much, so straight from the release, VMware Fusion 3 is the &#8220;first to support DirectX 9 Shader Model 3.0 3D graphics and now adds support for OpenGL 2.1.&#8221; Sounds neat.</p>
<p>Presumably taking a cue from the competition, there&#8217;s &#8220;Switching Made Easy,&#8221; so that you can now migrate to OS X by converting your Windows installation to a VMware Fusion image, easier than ever before. (My guess is that someone will make it even easier if we wait a few more months. Rib-bit.)</p>
<p>And there are other optimizations, too, along with a nicely redesigned way of accessing the Windows Start menu without having need for the Task bar onscreen.</p>
<p style="text-align: center;"><img  title="fusion3-startmenu" src="http://gigapple.files.wordpress.com/2009/10/fusion3-startmenu.png?w=570&#038;h=356" alt="fusion3-startmenu" width="570" height="356" class=" alignleft" /></p>
<p>All in all, it sounds like a set of updates to an already solid virtualization platform. If you&#8217;re in the market for such a product, version 3 of <a href="http://www.vmware.com/fusion">Fusion</a> will cost $79.99. If you&#8217;re a current paid user, an upgrade will set you back $39.99. I use both Parallels and Fusion (at work and home, respectively) and like both well enough. I&#8217;ve been using the Parallels 5 beta, and it&#8217;s pretty nice. But while I haven&#8217;t had the chance to toy with Fusion 3 yet, I&#8217;m quite intrigued, and will be getting the upgrade. If you&#8217;ve already invested in one camp or the other, I can&#8217;t say (yet) if jumping ship for the other would be a worthwhile investment. Check back later after I&#8217;ve got my hands on the updates, as I&#8217;ll try to put some perspective to this topic.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173471+vmware-fusion-3-by-end-of-october&utm_content=nsantilli">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2010/08/vmwares-cloudy-ambitions-can-it-repeat-hypervisor-success/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173471+vmware-fusion-3-by-end-of-october&utm_content=nsantilli">VMware&#8217;s Cloudy Ambitions: Can It Repeat Hypervisor&nbsp;Success?</a></li><li><a href="http://pro.gigaom.com/2011/02/a-2011-infrastructure-forecast/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173471+vmware-fusion-3-by-end-of-october&utm_content=nsantilli">A 2011 Infrastructure&nbsp;Forecast</a></li><li><a href="http://pro.gigaom.com/2011/02/measuring-it-energy-from-virtual-environment-to-application/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173471+vmware-fusion-3-by-end-of-october&utm_content=nsantilli">Measuring IT Energy, from Virtual Environment to&nbsp;Application</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=173471&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>Rumor Has It: New iMacs Already in Production, Could Sport Blu-Ray</title>
		<link>http://gigaom.com/apple/rumor-has-it-new-imacs-already-in-production-could-sport-blu-ray/</link>
		<comments>http://gigaom.com/apple/rumor-has-it-new-imacs-already-in-production-could-sport-blu-ray/#comments</comments>
		<pubDate>Thu, 24 Sep 2009 20:53:58 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[hardware]]></category>
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		<category><![CDATA[Blu-ray]]></category>
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		<guid isPermaLink="false">http://theappleblog.com/?p=33045</guid>
		<description><![CDATA[Lately, rumors have been popping up that new iMacs could well be on the way. Well now AppleInsider is reporting that they&#8217;re not only real, but that they&#8217;re already here. Or, &#8220;here&#8221; in the sense that they exist in physical space, at least. The Apple rumors [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=173413&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p class="excerpt"><img  title="newimacs" src="http://gigapple.files.wordpress.com/2009/03/newimacs.png?w=300&#038;h=179" alt="newimacs" width="300" height="179" class=" alignleft" />Lately, rumors have been popping up that <a href="http://gigaom.com/apple/rumor-has-it-new-imacs-and-macbooks-coming-just-in-time-for-windows-7/" target="_self">new iMacs</a> could well be on the way. Well now <a href="http://www.appleinsider.com/articles/09/09/24/apple_ready_and_waiting_with_redesigned_imac_line.html" target="_self">AppleInsider is reporting</a> that they&#8217;re not only real, but that they&#8217;re already here. Or, &#8220;here&#8221; in the sense that they exist in physical space, at least.</p>
<p>The Apple rumors site is reporting that according to reliable sources (in this case, &#8220;two people familiar with the matter&#8221;), new dual-core iMacs have been in production since early September, in preparation for an October launch. One of the two familiars cited also added that the new computers will sport new, slimmer aluminum enclosures, and that they will indeed be cheaper than their predecessors. <span id="more-173413"></span></p>
<p>AppleInsider goes on to suggest that the revised all-in-one desktops will likely resemble the recently released LED Cinema Displays, although that doesn&#8217;t necessarily appear to be based on information from their sources. They also cite &#8220;people familiar with Apple&#8217;s thinking&#8221; as claiming it&#8217;s possible the new models could include Blu-ray, a technology Steve Jobs once referred to as a &#8220;<a href="http://gigaom.com/apple/will-apple-ever-support-blu-ray/" target="_self">bag of hurt,</a>&#8221; and one which has yet to really catch on with the mainstream buying public.</p>
<p>The site also dangles the tantalizing possibility of an enhancement to something related to audio, and one other unspecified improvement, both of which are according to separate sources who didn&#8217;t go into further detail because they weren&#8217;t supposed to. Which suggests they were supposed to dangle a couple carrots, I guess.</p>
<p>There&#8217;s no doubt Apple will refresh its iMac line, which continues to be a strong seller. The only question is when. If AppleInsider&#8217;s information is correct, and if Apple intends to try and spoil Microsoft&#8217;s Windows 7 release party and bolster its holiday sales, we likely will see new machines sometime in October.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173413+rumor-has-it-new-imacs-already-in-production-could-sport-blu-ray&utm_content=etherin">Sign up for a free trial</a>.</p><ul><li><a href="?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173413+rumor-has-it-new-imacs-already-in-production-could-sport-blu-ray&utm_content=etherin"></a></li><li><a href="http://pro.gigaom.com/2009/10/report-3-d-computing-from-digital-cinema-to-gpus/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173413+rumor-has-it-new-imacs-already-in-production-could-sport-blu-ray&utm_content=etherin">Report: 3-D Computing From Digital Cinema to&nbsp;GPUs</a></li><li><a href="http://pro.gigaom.com/2011/03/why-ipad-2-will-lead-consumers-into-the-post-pc-era/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173413+rumor-has-it-new-imacs-already-in-production-could-sport-blu-ray&utm_content=etherin">Why iPad 2 Will Lead Consumers Into the Post-PC&nbsp;Era</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=173413&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>Rumor Has It: New iMacs and MacBooks Coming Just in Time for Windows 7</title>
		<link>http://gigaom.com/apple/rumor-has-it-new-imacs-and-macbooks-coming-just-in-time-for-windows-7/</link>
		<comments>http://gigaom.com/apple/rumor-has-it-new-imacs-and-macbooks-coming-just-in-time-for-windows-7/#comments</comments>
		<pubDate>Wed, 16 Sep 2009 15:18:03 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
				<category><![CDATA[CNN Big Tech]]></category>
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		<guid isPermaLink="false">http://theappleblog.com/?p=32558</guid>
		<description><![CDATA[Apple beat Microsoft to market in terms of new operating systems (although &#8220;new&#8221; doesn&#8217;t really apply in the case of either 10.6 or Windows 7), but that means Microsoft will have the spotlight uncontested when it launches Windows 7 on Oct. 22. That&#8217;s why one research [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=173381&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p class="excerpt"><img  title="imac_macbook" src="http://gigapple.files.wordpress.com/2009/09/imac_macbook.png?w=300&#038;h=222" alt="imac_macbook" width="300" height="222" class=" alignleft" />Apple beat Microsoft to market in terms of new operating systems (although &#8220;new&#8221; doesn&#8217;t really apply in the case of either 10.6 or Windows 7), but that means Microsoft will have the spotlight uncontested when it launches Windows 7 on Oct. 22. That&#8217;s why one research firm, Wedge Partners, is <a href="http://blogs.barrons.com/techtraderdaily/2009/09/15/apple-new-macs-coming-soon/" target="_self">predicting new MacBook and iMac hardware</a> in the coming weeks.</p>
<p>A significant hardware upgrade on Apple&#8217;s core lineup of iMac desktops and the lone MacBook notebook would indeed go a long way towards stealing the wind from Microsoft&#8217;s sails. Especially if it prices the new models lower, as the same research firm suggests it may. <span id="more-173381"></span></p>
<p>Normally, I don&#8217;t have much patience for the ramblings of those soothsayers in the so-called &#8220;analyst&#8221; line of work, but this report struck a chord with something I heard earlier in the month, which alone wasn&#8217;t substantial enough to write up. A source who works for Apple told me at the beginning of September that new iMacs were definitely on the horizon, and that retail management was being prepared for a major launch of the updated computers.</p>
<p>No mention was made of the MacBook, but it, like the iMacs, are definitely due for a refresh, and, as Wedge Partners predicts, a visual design change as well. The aluminum and glass iMac design has been in play since August of 2007, and the white plastic MacBook case goes back to May 2006. The specific design predictions made by Wedge partners stand little chance of being accurate, but a new look would definitely be in order. Expect Apple to leverage its unibody construction method for both, since it represents significant investment on its part.</p>
<p>The iMac is also well behind its PC counterparts in terms of internal specs, so the prediction that it could see the introduction of Core i5 or i7 processors is probably not too far off base. We may also see Apple&#8217;s first move away from NVIDIA&#8217;s GeForce 9400M as the <a href="http://gigaom.com/apple/applenvidia-rift-to-spark-major-component-changes/">fallout</a> from GPU-gate continues. Expect any internal hardware changes to specifically compliment user experience with the new Snow Leopard operating system.</p>
<p>While some point to the significance of the recent iPod event as evidence that Apple would not make another major announcement so closely on its heels, it was only last year that Apple&#8217;s &#8220;Let&#8217;s Rock&#8221; iPod and music special event in September was followed immediately in October with its major notebook event, at which it introduced the new unibody MacBook and MacBook Pro design. Clearly, it&#8217;s historically possible, and Apple has seen the financial sense it makes in the sales numbers it recorded last holiday season.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173381+rumor-has-it-new-imacs-and-macbooks-coming-just-in-time-for-windows-7&utm_content=etherin">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/03/why-ipad-2-will-lead-consumers-into-the-post-pc-era/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173381+rumor-has-it-new-imacs-and-macbooks-coming-just-in-time-for-windows-7&utm_content=etherin">Why iPad 2 Will Lead Consumers Into the Post-PC&nbsp;Era</a></li><li><a href="http://pro.gigaom.com/2011/03/the-near-term-evolution-of-social-commerce/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173381+rumor-has-it-new-imacs-and-macbooks-coming-just-in-time-for-windows-7&utm_content=etherin">The Near-Term Evolution of Social&nbsp;Commerce</a></li><li><a href="http://pro.gigaom.com/2011/02/content-farms-the-players-the-benefits-the-risks/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173381+rumor-has-it-new-imacs-and-macbooks-coming-just-in-time-for-windows-7&utm_content=etherin">Content Farms: The Players, The Benefits, The&nbsp;Risks</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=173381&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>iPod Nano Gains Camera, Microphone and Speaker, Larger Screen</title>
		<link>http://gigaom.com/apple/ipod-nano-gains-camera-microphone-and-speaker-larger-screen/</link>
		<comments>http://gigaom.com/apple/ipod-nano-gains-camera-microphone-and-speaker-larger-screen/#comments</comments>
		<pubDate>Wed, 09 Sep 2009 18:54:34 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
				<category><![CDATA[hardware]]></category>
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		<guid isPermaLink="false">http://theappleblog.com/?p=32104</guid>
		<description><![CDATA[So it seems like case manufacturers were only half right when it came to their designs for new iPods. The iPod touch didn&#8217;t get a camera at today&#8217;s special &#8220;Rock and Roll&#8221; Apple event, but the iPod nano did. Not only that, but it also got [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=173342&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p class="excerpt"><img  title="ipod_nano" src="http://gigapple.files.wordpress.com/2009/09/ipod_nano.png?w=300&#038;h=161" alt="ipod_nano" width="300" height="161" class=" alignleft" />So it seems like case manufacturers were only half right when it came to their designs for new iPods. The iPod touch didn&#8217;t get a camera at today&#8217;s special &#8220;Rock and Roll&#8221; Apple event, but the <a href="http://www.apple.com/ipodnano/" target="_self">iPod nano</a> did.</p>
<p>Not only that, but it also got a built-in mic and speaker, which makes sense when you consider that people will be using it to record video. Yes, the camera it received is not just for stills, and is intended to position Apple&#8217;s svelte media player as a direct competitor with the Flip portable video recorder. <span id="more-173342"></span></p>
<h3>Video Camera</h3>
<p>New nano owners will be able to record up to eight or 16 hours of video, depending on whether they opt for the 8 or 16GB version. You won&#8217;t have to squint quite as much to review your footage, either, thanks to the new 2.2-inch 240&#215;376 pixel TFT display. Video will record at 640&#215;480 pixels, at up to 30 FPS. It&#8217;ll be H.264 VGA formatted with AAC audio.</p>
<p>It&#8217;s not HD, but it&#8217;s also much smaller and cheaper than Flip&#8217;s HD offerings. Flip&#8217;s SD cameras offer <a href="http://www.theflip.com/store/Mino.aspx" target="_self">similar quality</a> to the new iPod nano, at the same price as the 4GB model, but without the media player functions, and with far, far less onboard storage.</p>
<p>Video can also be recorded with a variety of iSight-style special effects and filters, including Sepia, Motion Blur, Mirror, etc. Once synced with your Mac via iPhoto, it&#8217;s easy to share and publish your recordings to Facebook, MobileMe, and YouTube automatically, without any third-party conversion required.</p>
<p><img  title="nano_camera" src="http://gigapple.files.wordpress.com/2009/09/nano_camera.jpg?w=570&#038;h=282" alt="nano_camera" width="570" height="282" class=" alignleft" /></p>
<h3>Voice Recording and VoiceOver</h3>
<p>Video isn&#8217;t the only new trick in the nano&#8217;s bag, either. It gains the VoiceOver functionality first introduced by necessity in the button-less and display-less iPod shuffle, and gets a Voice Recorder app like the iPhone and iPod touch.</p>
<h3>FM Tuner and Tagging</h3>
<p>There&#8217;s also a built-in FM tuner that not only allows you to listen to FM radio, but actually displays track and artist information for what you&#8217;re hearing. Plus, you can Live Pause, which if you have a PVR is like pausing, rewinding, and fast-forwarding live television, except with FM broadcasts. The iPod nano automatically stores up to 15 minutes of what you&#8217;re listening to for rewind purposes.</p>
<p>You can also tag tracks using the nano&#8217;s click wheel so that you can preview or buy them the next time you sync your device. Beware, though, the tagging feature is only available in the U.S. as of now, and only on stations that support it.</p>
<h3>Pedometer</h3>
<p>Finally, there&#8217;s a new built-in pedometer so you can track your daily steps. You can set a daily goal through the pedometer app, or just set it to &#8220;Always On.&#8221; No word on how this will affect battery life, but I can&#8217;t imagine it will help it.</p>
<p>The new iPod nano is available today in a variety of colors and in 8GB and 16GB formats, priced at $149 and $179 respectively. As of this writing, all models are showing a 24-hour shipping window. I&#8217;m definitely intrigued, but I think I&#8217;ll wait until reports of camera performance start to roll in.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173342+ipod-nano-gains-camera-microphone-and-speaker-larger-screen&utm_content=etherin">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/03/why-ipad-2-will-lead-consumers-into-the-post-pc-era/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173342+ipod-nano-gains-camera-microphone-and-speaker-larger-screen&utm_content=etherin">Why iPad 2 Will Lead Consumers Into the Post-PC&nbsp;Era</a></li><li><a href="http://pro.gigaom.com/2011/03/the-near-term-evolution-of-social-commerce/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173342+ipod-nano-gains-camera-microphone-and-speaker-larger-screen&utm_content=etherin">The Near-Term Evolution of Social&nbsp;Commerce</a></li><li><a href="http://pro.gigaom.com/2011/02/content-farms-the-players-the-benefits-the-risks/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173342+ipod-nano-gains-camera-microphone-and-speaker-larger-screen&utm_content=etherin">Content Farms: The Players, The Benefits, The&nbsp;Risks</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=173342&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>Apple Releases New Final Cut Studio and Logic Studio</title>
		<link>http://gigaom.com/apple/apple-releases-new-final-cut-studio-and-logic-studio/</link>
		<comments>http://gigaom.com/apple/apple-releases-new-final-cut-studio-and-logic-studio/#comments</comments>
		<pubDate>Thu, 23 Jul 2009 14:37:18 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
				<category><![CDATA[CNN Big Tech]]></category>
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		<guid isPermaLink="false">http://theappleblog.com/?p=29111</guid>
		<description><![CDATA[Today, Apple released a huge update for its Pro series of audio/video editing applications, including both the Final Cut and Logic Studio suites of applications. People (and businesses) who need the extra muscle of Pro applications (as compared with the iLife suite, for example) will be [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=173111&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="Pro_apps" src="http://gigapple.files.wordpress.com/2009/07/pro_apps.png?w=300&#038;h=124" alt="Pro_apps" width="300" height="124" class=" alignleft" /></p>
<p class="excerpt">Today, Apple released a huge update for its Pro series of audio/video editing applications, including both the <a href="http://store.apple.com/us/product/MB642?mco=NzM5NDA5OQ" target="_self">Final Cut</a> and <a href="http://store.apple.com/us/product/MB795?mco=NzM5NDEwMA" target="_self">Logic Studio</a> suites of applications. People (and businesses) who need the extra muscle of Pro applications (as compared with the iLife suite, for example) will be happy to note that with this latest update, Apple has dropped the price for Final Cut Studio by a very respectable $300, from $1,299 to $999 for the full studio package, or $299 for existing users to upgrade.</p>
<h3>Final Cut Studio</h3>
<p>Final Cut Studio includes Final Cut Pro 7, Motion 4, Soundtrack Pro 3, Color 1.5, Compressor 3.5 and DVD Studio Pro 4. While all of the applications included in the suite received an upgrade, Final Cut Pro bears the most significant changes over its previous iteration.</p>
<p>New features include iChat Theater support, so that you can actually edit collaboratively in real-time while working remotely. It&#8217;s a great way for Apple to leverage existing tools in an innovative way to provide a truly useful function for people editing media, since collaborators don&#8217;t even need to have Final Cut installed. There are also new Change Speed and Share windows, which give you better control over video speed changes and the ability to preview your content when exporting for web, Blu-ray or Apple devices. <span id="more-173111"></span></p>
<p>There are also new and improved versions of Apple&#8217;s ProRes codec. ProRes 422 (Proxy) helps with offline editing; ProRes 422 (LT) provides broadcast quality at reduced sizes; and ProRes 4444 gives you the highest quality possible for editing.</p>
<p>Motion 4 now allows you to add light sources to cast reflections and shadows on any surface, and offers new text, tilting, and depth of field tools. Color 1.5 should now work with a wider range of effects, and includes native support for RED ONE camera files. Compressor 3.5 now has Job Action features to make it easier to export to open and export a file to various destinations and work with Automator workflows. Finally, Soundtrack Pro 3 brings new tools like Advanced Time Stretch which boasts all-new audio stretch and compress algorithms, and Voice Level Match, which matches volume from the vocals of one clip to another.</p>
<h3>Logic Studio</h3>
<p>Logic Studio comes in at a respectable $499, and includes both Soundtrack Pro 3 and Compressor 3.5, mentioned above, in addition to Logic Pro 9, MainStage 2, and WaveBurner 1.6. It also ships with all six Apple Jam Pack loop sets and tons of bundled plug-ins, instruments and effects. Current Logic Studio or Logic Pro users can upgrade for $199, while those with Logic Express will have to pay a heftier $299.</p>
<p>Logic Studio brings a lot of new stuff to the table, with over 200 new features. Some highlights include the new Amp Designer amp modeling software, which comes with 25 amps, 25 cabinets, and three mics to allow users to customize the sound of their guitar tone, which was lacking in Guitar Amp Pro, their previous modeling software. Pedalboard works with Amp Designer to bring 30 stompbox effects, which can be arranged on a virtual pedalboard.</p>
<p>Flex Time, a new feature for Logic Pro, allows you to manipulate timing so that if one of your tracks (or part of the track) is slightly off with the others, it&#8217;s much easier to drag the affected area to try to correct the timing, and Logic Pro will compress or expand the areas nearby to accommodate the change.</p>
<p>Early impressions from Apple Pro users at <a href="http://www.macworld.com/article/141852/2009/07/logicstudio2.html" target="_self">Macworld</a> and <a href="http://news.cnet.com/8301-13579_3-10293675-37.html?tag=mncol;title" target="_self">CNET</a> seem to indicate that many of the changes introduced with the new versions make working with audio and video significantly easier than in previous installments. Apple really has put the focus squarely on usability improvements this time around, and it shows. Both suites are available immediately from Apple&#8217;s web site.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173111+apple-releases-new-final-cut-studio-and-logic-studio&utm_content=etherin">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/03/why-ipad-2-will-lead-consumers-into-the-post-pc-era/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173111+apple-releases-new-final-cut-studio-and-logic-studio&utm_content=etherin">Why iPad 2 Will Lead Consumers Into the Post-PC&nbsp;Era</a></li><li><a href="http://pro.gigaom.com/2011/02/content-farms-the-players-the-benefits-the-risks/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173111+apple-releases-new-final-cut-studio-and-logic-studio&utm_content=etherin">Content Farms: The Players, The Benefits, The&nbsp;Risks</a></li><li><a href="http://pro.gigaom.com/2011/03/the-near-term-evolution-of-social-commerce/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173111+apple-releases-new-final-cut-studio-and-logic-studio&utm_content=etherin">The Near-Term Evolution of Social&nbsp;Commerce</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=173111&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>13&#8243; MacBook Makes It to the Big Leagues, Turns &#8220;Pro&#8221;</title>
		<link>http://gigaom.com/apple/13-macbook-makes-it-to-the-big-leagues-turns-pro/</link>
		<comments>http://gigaom.com/apple/13-macbook-makes-it-to-the-big-leagues-turns-pro/#comments</comments>
		<pubDate>Mon, 08 Jun 2009 20:03:16 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
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		<guid isPermaLink="false">http://theappleblog.com/?p=25540</guid>
		<description><![CDATA[Apple announced a slew of hardware updates today, including a number of upgrades to its notebook lineup. For me, the most notable among these was the upwards shift of the 13-inch aluminum MacBook into the MacBook Pro category, alongside the 15- and 17-inch models, both of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=172874&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="macbookpro13" src="http://gigapple.files.wordpress.com/2009/06/macbookpro13.jpg?w=348&#038;h=199" alt="macbookpro13" width="348" height="199" class=" alignleft" /></p>
<p class="excerpt">Apple announced a slew of hardware updates today, including a number of upgrades to its notebook lineup.</p>
<p>For me, the most notable among these was the upwards shift of the <a href="http://store.apple.com/ca/browse/home/shop_mac/family/macbook_pro?mco=MTE4NDY" target="_self">13-inch aluminum MacBook into the MacBook Pro category</a>, alongside the 15- and 17-inch models, both of which also got their own feature and hardware improvements. The white, plastic polycarbonate MacBook is looking mighty lonely down at the low end of the scale.</p>
<p>Alongside the name change, the 13-inch MacBook Pro (I&#8217;m glad I no longer have to specify &#8220;unibody&#8221; or anything else to distinguish it from the regular white MacBook anymore) gets an SD card slot, up to 8GB (if you&#8217;re partial to a $1,000 upgrade) of memory, a max hard drive size of 500GB (or 256GB SSD), and a backlit keyboard, standard.</p>
<p>Also, making a triumphant return, is FireWire thanks to an FW800 port, as is standard for the Pro line of computers. All this at a new entry-level price point of $1,199, which comes standard with a 2.26GHz processor, 2GB of RAM, and a 160GB HDD. Another higher-priced option with a 2.53GHz processor, 4GB of RAM, and a 250GB HDD goes for $1,499. <span id="more-172874"></span></p>
<p>The price drop, combined with the spec upgrade, makes this one of Apple&#8217;s most appealing machines to those of us who are cost-conscious Mac addicts. Add in the inclusion of the same battery tech that was first introduced in the 17-inch MacBook Pro, with a reported battery life of seven hours (likely exaggerated), and I&#8217;m sold. If you&#8217;re an education customer, you get another $100 off, bringing the total price of the laptop to $1,099 before taxes. Someone&#8217;s going shopping later today, and I&#8217;ll let you in on a little secret: It&#8217;s me.</p>
<p>I&#8217;d wait for Snow Leopard to come out in September, but with $29 upgrade pricing, and a $49 family pack (I have three Macs), there&#8217;s not really any cause to wait. One might argue that not enough has changed with this upgrade to justify slapping the &#8220;Pro&#8221; moniker onto the end of the name, but honestly, the company <em>cut</em> the price along with the title rather than raising it, so I&#8217;m not complaining. I seriously believe that this is the best value proposition in Apple&#8217;s lineup as it stands, especially given that it&#8217;s still relatively easy to upgrade RAM and hard disk (compared with the Mac mini) on your own &#8212; much cheaper than it would cost to do so with Apple-installed components.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=172874+13-macbook-makes-it-to-the-big-leagues-turns-pro&utm_content=etherin">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/03/why-ipad-2-will-lead-consumers-into-the-post-pc-era/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=172874+13-macbook-makes-it-to-the-big-leagues-turns-pro&utm_content=etherin">Why iPad 2 Will Lead Consumers Into the Post-PC&nbsp;Era</a></li><li><a href="http://pro.gigaom.com/2011/03/the-near-term-evolution-of-social-commerce/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=172874+13-macbook-makes-it-to-the-big-leagues-turns-pro&utm_content=etherin">The Near-Term Evolution of Social&nbsp;Commerce</a></li><li><a href="http://pro.gigaom.com/2011/02/content-farms-the-players-the-benefits-the-risks/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=172874+13-macbook-makes-it-to-the-big-leagues-turns-pro&utm_content=etherin">Content Farms: The Players, The Benefits, The&nbsp;Risks</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=172874&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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		<slash:comments>24</slash:comments>
	
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		<title>Sponsor post: Tweetie for Mac Due Monday</title>
		<link>http://gigaom.com/apple/tweetie-for-mac-due-monday/</link>
		<comments>http://gigaom.com/apple/tweetie-for-mac-due-monday/#comments</comments>
		<pubDate>Fri, 17 Apr 2009 20:22:10 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
				<category><![CDATA[CNN Mobile]]></category>
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		<guid isPermaLink="false">http://theappleblog.com/?p=21822</guid>
		<description><![CDATA[It quickly became one of the most popular Twitter clients for the iPhone, owing to its impressive feature set and fast, efficient performance, and now it&#8217;s coming natively to the Mac, too. I&#8217;m talking about Tweetie, by atebits. Tweetie impressed with the ability to follow and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=172628&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="tweetiem-large" src="http://gigapple.files.wordpress.com/2009/04/tweetiem-large.png?w=180&#038;h=180" alt="tweetiem-large" width="180" height="180" class=" alignleft" />It quickly became one of the most popular Twitter clients for the iPhone, owing to its impressive feature set and fast, efficient performance, and now it&#8217;s coming natively to the Mac, too. I&#8217;m talking about <a href="http://www.atebits.com/tweetie-mac/" target="_self" rel="nofollow">Tweetie</a>, by atebits. Tweetie impressed with the ability to follow and unfollow, integrated search, retweeting, and more when it was first released, and it now sits near the top of the App Store&#8217;s best sellers list, occupying the No. 28 top paid app at the time of this writing.</p>
<p>News of the Mac app&#8217;s imminent release came yesterday (fittingly) via atebits&#8217; own <a href="http://twitter.com/atebits" target="_self" rel="nofollow">Twitter account</a>, linking to a <a href="http://atebits.com/tweetie-mac" rel="nofollow">brief video</a> on the atebits web site previewing the app. The trailer reminds me a little of an Apple commercial, thanks to the look and the sexy soundtrack. What&#8217;s more impressive, though, is the functionality the preview shows off. Tweetie for the Mac already looks like a heavily favored contender for best native OS X Twitter app. <span id="more-172628"></span></p>
<div id="attachment_21834" class="wp-caption aligncenter" style="width: 600px"><img  title="tweetie" src="http://gigapple.files.wordpress.com/2009/04/picture-16.png?w=590&#038;h=393" alt="Screen grab from the preview" width="590" height="393" class=" alignleft" /><p class="wp-caption-text">Screen grab from the preview</p></div>
<p>The interface looks simple, but powerful, with a main window for displaying tweets and a sidebar on the left for quickly accessing your tweet stream, @replies, private messages, and search. You can switch between multiple accounts on the fly, just by clicking the appropriate profile icon in the same left-hand menu.</p>
<p><img  title="eg1" src="http://gigapple.files.wordpress.com/2009/04/eg1.png?w=394&#038;h=188" alt="eg1" width="394" height="188" class=" alignleft" /></p>
<p>Other features include threaded conversations, that you access just by clicking on a reply, iChat style DM exchanges, easy nested navigation at the top of the app&#8217;s interface, drag and drop image sharing, in-app twitpic viewing, built-in searching, and link sharing via a bookmarklet for your browser. I&#8217;m sure there&#8217;s plenty more, but we&#8217;ll have to wait till this upcoming Monday to find out. I know I&#8217;ve got my day cleared.</p>
<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=172628&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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