Apple’s Siri ad featuring the jolly old elf was 2011′s most effective holiday advertisement according to viewer reaction as measured by Ace Metrix, a TV ad analysis firm. The Apple spot featuring Santa Claus using Siri also exemplified a trend this year: specifically, “Santa sells.” Read More »
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Apple is almost the coolest brand in the world, according to the latest CoolBrands survey, but the top honor goes to fast cars. Aston Martin ranked as the coolest overall brand, but Apple ranks second, beating out any and all of its closest competitors. Read More »
When you pick up your iPad, where do you poke first? I tend to hit Reeder first, and read quite a few articles before moving on to my local newspaper app. It looks like I’m not alone, according to new engagement statistics released Tuesday. Read More »
Apple is said to be in the process of bringing on Rob Saunders and Nick Grange, two top gaming industry PR execs, according to reports. If true, this could signal a move by Apple to play to its strengths in the ongoing mobile wars. Read More »
According to a great blog post by taptaptap principal John Casasanta yesterday, advertising your iPhone or iPad application is useless. That begs the question, if you can’t sell apps by advertising them, then what exactly can you do to boost sales? Read More »
Ben the Bodyguard is an upcoming app whose developers have exactly the right idea about how to promote your product before it actually gets in to the hands of actual users. It manages to set itself apart without actual previews or screenshots. Here’s how. Read More »
AdAge bestowed a major honor on Apple on Monday, naming it the first marketer of the decade for this millennium. There’s no denying that Apple’s brand is stronger than ever right now, but how did it get there, and can it stay that way? Read More »
Apple originally applied for a trademark registration certificate for the now-ubiquitous marketing phrase “There’s an app for that” in December of 2009. In that filing, the company claimed the phrase’s first use was on Jan. 26 2009. That certificate has finally been awarded. Read More »
This shouldn’t be a surprise to anyone, but a former senior marketing manager at Apple posted an article today “confirming” that the company does indeed purposely leak information in order to amplify the buzz surrounding an upcoming product, or for any number of other reasons. The … Read More »
Welcome to a new monthly series from TheAppleBlog. Each month we will cover a a specific topic specific to Small Businesses who use Macs. As a small business owner/sole proprietor, connecting with customers is hard. There are all sorts of communication tools available, with … Read More »
The New York Times reported yesterday that entertainment super giant Disney is planning to reboot its entire chain of global retail stores as part of a major new strategy and vision inspired and guided by Apple CEO Steve Jobs. In the current economic climate, most retailers … Read More »
Apple’s advertising is clever, visually attractive, hip, and funny. It does a great job of showing off what its products can do, and how your life could change as a result. What Apple ads don’t talk about is money. As someone who’s already more than willing … Read More »
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