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	<title>GigaOM &#187; Apple</title>
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		<title>GigaOM &#187; Apple</title>
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		<title>Apple doesn&#8217;t fear Android tablet gains, but PC makers should</title>
		<link>http://gigaom.com/apple/apple-doesnt-fear-android-tablet-gains-but-pc-makers-should/</link>
		<comments>http://gigaom.com/apple/apple-doesnt-fear-android-tablet-gains-but-pc-makers-should/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 15:45:57 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
				<category><![CDATA[Amazon Kindle]]></category>
		<category><![CDATA[amazon-inc]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[Android Tablet]]></category>
		<category><![CDATA[Android tablets]]></category>
		<category><![CDATA[apple inc.]]></category>
		<category><![CDATA[Barnes & Noble Inc.]]></category>
		<category><![CDATA[basic computing needs]]></category>
		<category><![CDATA[Business/Finance]]></category>
		<category><![CDATA[CEO]]></category>
		<category><![CDATA[Classes of computers]]></category>
		<category><![CDATA[cloud clients]]></category>
		<category><![CDATA[computing]]></category>
		<category><![CDATA[conference call]]></category>
		<category><![CDATA[GARTNER INC.]]></category>
		<category><![CDATA[iPads]]></category>
		<category><![CDATA[Kevin Tofel]]></category>
		<category><![CDATA[Kindle]]></category>
		<category><![CDATA[M&A]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[Man-Made Disaster]]></category>
		<category><![CDATA[netbook]]></category>
		<category><![CDATA[Nook Tablet]]></category>
		<category><![CDATA[personal computers]]></category>
		<category><![CDATA[Publicly traded companies]]></category>
		<category><![CDATA[smartphone]]></category>
		<category><![CDATA[Steve Jobs]]></category>
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		<category><![CDATA[Tim Cook]]></category>
		<category><![CDATA[touchscreens]]></category>

		<guid isPermaLink="false">http://gigaom2.wordpress.com/?p=476405</guid>
		<description><![CDATA[Apple's iPad sold 15.4 million units during the final calendar quarter of 2011, representing a 111-percent year-over-year increase in tablet sales. Android tablets may have gained market share during the same period, but it's PC makers that should fear that growth.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=476405&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="ipad-kindle-fire" src="http://gigaom2.files.wordpress.com/2011/12/ipad-kindle-fire.jpg?w=300&#038;h=199" alt="" width="300" height="199" class="alignright size-medium wp-image-449801" />Apple&#8217;s iPad sold <a title="As promised, Apple delivers biggest iPhone (and iPad and Mac) quarter yet" href="http://gigaom.com/apple/as-promised-apple-delivers-biggest-iphone-and-ipad-and-mac-quarter-yet/">15.4 million units during the final calendar quarter of 2011</a>, representing a 111-percent increase over its tablet sales from the same period in 2010. Android tablets managed to increase their share of the tablet market by 10 percentage points during the same year, according to new numbers from Strategy Analytics (via <a href="http://www.bloomberg.com/news/2012-01-26/apple-s-ipad-leads-surge-in-tablet-shipments-research-firm-says.html">Bloomberg</a>), but that&#8217;s less Apple&#8217;s concern, and more of one for PC makers having trouble transitioning to the post-PC era.</p>
<p>Apple CEO Tim Cook said during his company&#8217;s recent earnings call that <a href="http://gigaom.com/apple/two-years-55m-ipads-later-apple-still-rules-tablets/">iPad sales haven&#8217;t really been affected by the Amazon Kindle Fire</a>, which is no doubt contributing heavily to the success of Android tablets. It&#8217;s also likely the Barnes &amp; Noble Nook Color and Nook Tablet are included in the Android figures. Instead, Cook admitted the iPad has had some cannibalization effect on sales of Macs, and he predicted that one day, the tablet market will be larger in volume than the PC market.</p>
<p>Compared to Android, Apple still has a dominant position in the tablet market, with a 57.6-percent share compared to Android&#8217;s 39.1 percent, according to Strategy Analytics&#8217; most recent numbers. In terms of year-over-year growth, the tablet space has grown by 150 percent between the end of 2010 and 2011. In other words, even if shares were more evenly split, the iPad would still be seeing big gains in unit sales.</p>
<p>The PC market, on the other hand, contracted by around six percent in the fourth quarter of 2011, according to research firm Gartner. That&#8217;s despite 20 percent growth by Apple&#8217;s own Mac line of computers. Kevin Tofel recently pointed out here on GigaOM that <a href="http://gigaom.com/mobile/uh-oh-pc-half-of-computing-device-sales-are-mobile/">half of computing device sales are now mobile</a>. If the trend of growing tablet and smartphone sales continue, and PC sales continue to decline, we&#8217;ll soon be in a position where mobiles are considered a primary device by the majority of users.</p>
<p>Apple will continue to sell iPads. A new refresh expected in the coming months might even help it turn the tide of slipping market share, since while the low-cost Kindle Fire may be a success, other Android tablet makers still seem to be having a hard time putting out a product consumers can get genuinely excited about. Kevin wrote last week about how Android 4.0, while it improves the Android tablet experience, <a href="http://gigaom.com/mobile/android-4-0-on-tablets-better-but-still-needs-work/">still has a lot of glaring pain points</a>. Also, Android&#8217;s tablet-specific app library lags considerably behind Apple&#8217;s, and isn&#8217;t catching up anywhere near as fast as the market on the smartphone side.</p>
<p>The companies putting out Android tablets that fail to achieve the Kindle Fire&#8217;s level of success are the same ones being hurt by the slowing PC market, and they&#8217;re the ones that stand to lose the most. Amazon&#8217;s Kindle fire has reportedly sold as many as 6 million units through the end of 2011, <a href="http://www.bizjournals.com/sanjose/news/2011/12/13/amazon-may-sell-6m-kindle-fires-this.html">according to estimates</a>, which would make it the world&#8217;s <a href="http://androidandme.com/2011/12/devices/amazon-kindle-fire-now-the-best-selling-android-tablet-tops-ipad-sales-at-bestbuy-com/">best-selling Android tablet</a>.</p>
<p>Apple continues to appeal to a steadily growing audience of tablet users, but Amazon is answering the call of those who were happier buying bargain-priced netbooks for their basic computing needs, rather than spending more on an iPad. That&#8217;s the market PC makers should have been trying to retain with their own tablet efforts, and also the one Amazon has positioned itself best to appeal to.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=476405+apple-doesnt-fear-android-tablet-gains-but-pc-makers-should&utm_content=etherin">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/12/will-cloud-computing-push-the-bric-market-to-the-front/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=476405+apple-doesnt-fear-android-tablet-gains-but-pc-makers-should&utm_content=etherin">Will cloud computing push the BRIC market to the&nbsp;front?</a></li><li><a href="http://pro.gigaom.com/2012/01/envisioning-future-strategies-for-sonys-success/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=476405+apple-doesnt-fear-android-tablet-gains-but-pc-makers-should&utm_content=etherin">Envisioning future strategies for Sony’s&nbsp;success</a></li><li><a href="http://pro.gigaom.com/2011/12/2012-data-spectrum-and-the-race-to-lte/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=476405+apple-doesnt-fear-android-tablet-gains-but-pc-makers-should&utm_content=etherin">2012: Data, spectrum and the race to&nbsp;LTE</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=476405&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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		<slash:comments>4</slash:comments>
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			<media:title type="html">etherin</media:title>
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		<title>iOS and Mac developer conferences to check out in 2012</title>
		<link>http://gigaom.com/apple/ios-and-mac-developer-conferences-to-check-out-in-2012/</link>
		<comments>http://gigaom.com/apple/ios-and-mac-developer-conferences-to-check-out-in-2012/#comments</comments>
		<pubDate>Tue, 17 Jan 2012 19:38:47 +0000</pubDate>
		<dc:creator>Geoffrey Goetz</dc:creator>
				<category><![CDATA[@CNN]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[apple worldwide developers conference]]></category>
		<category><![CDATA[developers]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[iOS]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[macintosh]]></category>
		<category><![CDATA[wwdc]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=470134</guid>
		<description><![CDATA[CES and Macworld are hogging the event spotlight right now, but what about events for developers?  Last year's WWDC sold out quick, and this year's probably will too, so you may want to plan on alternate conference and training opportunities in 2012. Here's a list.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=470134&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>CES and Macworld are hogging the event spotlight right now, but what about events for developers?  Last year&#8217;s Worldwide Developers Conference <a href="http://gigaom.com/apple/wwdc-2011-sells-out-in-less-than-one-day/">sold out quick</a>, and this year&#8217;s probably will too, so you may want to plan on alternate conference and training opportunities in 2012.</p>
<p><img  title="Waking Up Early for WWDC Keynote" src="http://gigapple.files.wordpress.com/2010/06/img_3589.jpg?w=610&#038;h=406" alt="Waking Up Early for WWDC Keynote" width="610" height="406" class="aligncenter" /></p>
<p>Even this year&#8217;s <a href="http://codemash.org/">CodeMash 2.0.1.2</a>, a developer&#8217;s conference in Sandusky, Ohio <a href="https://twitter.com/#!/codemash/status/128481808760307713">sold out in an amazing twenty minutes</a> to over 1,200 attendees.  So rather than <a href="http://gigaom.com/apple/will-apple-grow-wwdc-in-the-wake-of-sell-outs/">holding out to see if Apple expands its own event</a>, you should check out these upcoming alternatives:</p>
<ul>
<li><a href="http://www.macitconf.com/">MacIT</a> in San Francisco at the Moscone Center Jan. 26-28, 2012.</li>
<li><a href="http://www.360macdev.com/">360|MacDev</a> in Denver at the Embassy Suites Feb. 3-4, 2012.</li>
<li><a href="http://cocoaconf.com/home/announcement">CocoaConf</a> in Chicago at the Elk Grove Village March 16-17, 2012.</li>
<li><a href="http://360idev.com/">360|iDev</a> in Denver at the Crowne Plaza Sept. 2012.</li>
<li><a href="http://www.mactech.com/conference/about">MacTech</a> in Los Angeles Oct. 17-19, 2012</li>
</ul>
<p>You may even be able to score an event closer to home by checking <a href="http://www.eventbrite.com/">Eventbrite</a>, or by contacting a local <a href="http://cocoaheads.org/">CocoaHead</a>. However, if you have your heart set on attending WWDC, there may be something you can do about it.</p>
<p><img  title="Waiting for WWDC to Begin" src="http://gigaom2.files.wordpress.com/2012/01/wwdc-2010_062.jpg?w=604&#038;h=402" alt="Waiting for WWDC to Begin" width="604" height="402" class="aligncenter size-large wp-image-471456" /></p>
<p>Cult of Mac points out that there is a service that will send you an SMS message the <a href="http://www.cultofmac.com/137832/wwdc-alerts-get-notified-immediately-when-tickets-go-on-sale-for-2012/">moment WWDC tickets go on sale</a>.  <a href="http://wwdcalerts.com/">WWDC Alerts</a>, the site  extending this offer, also <a href="https://twitter.com/#!/wwdcalerts">has a Twitter account</a> that you can follow if you prefer. So sign up for the alerts, monitor your Apple information channels, and you just might get in.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=470134+ios-and-mac-developer-conferences-to-check-out-in-2012&utm_content=ggeoffre">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/12/migrating-media-applications-to-the-private-cloud-best-practices-for-businesses/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=470134+ios-and-mac-developer-conferences-to-check-out-in-2012&utm_content=ggeoffre">Migrating media applications to the private cloud: best practices for&nbsp;businesses</a></li><li><a href="http://pro.gigaom.com/2011/07/mobile-q2-smartphone-growth-surges-ipads-rule-continues/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=470134+ios-and-mac-developer-conferences-to-check-out-in-2012&utm_content=ggeoffre">Mobile Q2: Smartphone growth surges; iPad&#8217;s rule&nbsp;continues</a></li><li><a href="http://pro.gigaom.com/2011/03/why-ipad-2-will-lead-consumers-into-the-post-pc-era/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=470134+ios-and-mac-developer-conferences-to-check-out-in-2012&utm_content=ggeoffre">Why iPad 2 Will Lead Consumers Into the Post-PC&nbsp;Era</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=470134&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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			<media:title type="html">Waiting for WWDC to Begin</media:title>
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			<media:title type="html">Waking Up Early for WWDC Keynote</media:title>
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		<title>Intel talking to Apple about mobile chips, but Apple probably isn&#8217;t listening</title>
		<link>http://gigaom.com/apple/intel-talking-to-apple-about-mobile-chips-but-apple-probably-isnt-listening/</link>
		<comments>http://gigaom.com/apple/intel-talking-to-apple-about-mobile-chips-but-apple-probably-isnt-listening/#comments</comments>
		<pubDate>Thu, 12 Jan 2012 15:13:29 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
				<category><![CDATA[@CNN]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[anobit]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[apple inc.]]></category>
		<category><![CDATA[ARM]]></category>
		<category><![CDATA[ARM architecture]]></category>
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		<category><![CDATA[computing]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Intel]]></category>
		<category><![CDATA[intel-corporation]]></category>
		<category><![CDATA[iOS]]></category>
		<category><![CDATA[iOS device]]></category>
		<category><![CDATA[M&A]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[macintosh]]></category>
		<category><![CDATA[mobile devices]]></category>
		<category><![CDATA[Mobile operating system]]></category>
		<category><![CDATA[mobile-software]]></category>
		<category><![CDATA[Motorola Inc.]]></category>
		<category><![CDATA[PowerPC]]></category>
		<category><![CDATA[smartphones]]></category>
		<category><![CDATA[Steve Jobs]]></category>
		<category><![CDATA[technologyinternet]]></category>
		<category><![CDATA[x86]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=469575</guid>
		<description><![CDATA[The big buzz out of CES on Thursday is that Intel has been "talking" to Apple, among other manufacturers, about using its new line of Medfield chips in upcoming mobile devices. But the discussions are clearly very preliminary, and Apple has good reason to remain aloof.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=469575&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="apple-a5-feature" src="http://gigaom2.files.wordpress.com/2011/05/apple-a5-feature.jpg?w=300&#038;h=200" alt="" width="300" height="200" class="alignright size-medium wp-image-340154" />The big buzz out of CES on Thursday is that Intel has been &#8220;talking&#8221; to Apple, among other manufacturers, about using its new line of Medfield chips in upcoming mobile devices. But the discussions are clearly very preliminary, judging by Intel VP Dave Whalen&#8217;s comments (via <em><a href="http://www.telegraph.co.uk/technology/ces/9008838/CES-2012-Intel-eyes-Apple-iPhone-and-Windows-phones-for-new-Medfield-chips.html">Telegraph</a></em>), and I would argue they are more about Intel&#8217;s making overtures than Apple&#8217;s responding.</p>
<p>Whalen said that the company has been &#8220;talking to everybody&#8221; about Medfield and that the company first &#8220;took a conscious decision to focus on Android,&#8221; since &#8220;at the moment [Intel's] customers are asking for Android&#8221; but that iOS remains a consideration as it continues to grow. But Apple has little reason to want to open its arms to Intel&#8217;s mobile processors and plenty of reason to keep them closed, in fact.</p>
<p>It&#8217;s not that Intel&#8217;s efforts aren&#8217;t praiseworthy: The company needs a strong mobile platform, and Medfield looks strong. It&#8217;s an SoC that seems like it can hold its own with ARM&#8217;s latest, and there is even good reason to believe it will have a <a href="http://www.extremetech.com/computing/113123-how-intels-medfield-will-dismantle-arm">strong foothold in the Android market a year from now</a>, not the least of which is Motorola&#8217;s endorsement of the platform.</p>
<p>But don&#8217;t expect to see Apple&#8217;s mobile devices rush to embrace x86 architecture anytime soon. Cupertino has done a lot to make sure that it maintains total control over its chip designs, which are based on licensed ARM architecture. It has <a href="http://gigaom.com/apple/apple-ups-its-chip-making-game-with-intrinsity-purchase/">acquired two chip-making firms</a> and no doubt worked out extensive, <a title="Report: Apple’s A5 processor now made in the U.S." href="http://gigaom.com/apple/report-apples-a5-processor-now-made-in-the-u-s/">high-volume fabrication contracts</a> with chip-making partners like Samsung to ensure that it can deliver an SoC that is carefully tailored to work with its mobile software and hardware. That affords it advantages when it comes to system performance, power consumption and more; so much of an advantage, in fact, that an analyst recently said <a title="Analyst says Intel lags behind Apple in mobile chips" href="http://gigaom.com/apple/analyst-says-intel-lags-behind-apple-in-mobile-chips/">Apple had a leg up on Intel when it came to mobile chips</a>.</p>
<p>Apple may have switched to Intel from PowerPC, a tech it helped create, for its Mac line of computers, but the mobile market is not the PC market. Intel still has plenty to prove when it comes to its ability to operate in the realm of smartphones and tablets, and for now, Apple has invested years of development time and huge amounts of money in making ARM-based designs that perfectly suit its software and hardware.</p>
<p><a title="Apple confirms acquisition of Israel’s Anobit" href="http://gigaom2.wordpress.com/apple/apple-confirms-acquisition-of-israels-anobit/">Apple&#8217;s recent acquisition of Anobit</a> shows that it wants more, not less control over its product components. That desire for control combined with Whalen&#8217;s caginess when talking about Apple specifically lead me to believe it will still be a long time (if ever) before we see Intel architecture in an iOS device.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=469575+intel-talking-to-apple-about-mobile-chips-but-apple-probably-isnt-listening&utm_content=etherin">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/11/connected-world-the-consumer-technology-revolution/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=469575+intel-talking-to-apple-about-mobile-chips-but-apple-probably-isnt-listening&utm_content=etherin">Connected world: the consumer technology&nbsp;revolution</a></li><li><a href="http://pro.gigaom.com/2011/07/mobile-q2-smartphone-growth-surges-ipads-rule-continues/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=469575+intel-talking-to-apple-about-mobile-chips-but-apple-probably-isnt-listening&utm_content=etherin">Mobile Q2: Smartphone growth surges; iPad&#8217;s rule&nbsp;continues</a></li><li><a href="?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=469575+intel-talking-to-apple-about-mobile-chips-but-apple-probably-isnt-listening&utm_content=etherin"></a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=469575&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>MacBook Air shipments jump as notebooks plummet overall</title>
		<link>http://gigaom.com/apple/macbook-air-shipments-jump-as-notebooks-plummet-overall/</link>
		<comments>http://gigaom.com/apple/macbook-air-shipments-jump-as-notebooks-plummet-overall/#comments</comments>
		<pubDate>Mon, 09 Jan 2012 16:53:46 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
				<category><![CDATA[@CNN]]></category>
		<category><![CDATA[apple inc.]]></category>
		<category><![CDATA[Business/Finance]]></category>
		<category><![CDATA[Classes of computers]]></category>
		<category><![CDATA[computing]]></category>
		<category><![CDATA[conference call]]></category>
		<category><![CDATA[iMac]]></category>
		<category><![CDATA[laptop]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[Macbook]]></category>
		<category><![CDATA[MacBook Air]]></category>
		<category><![CDATA[MacBook family]]></category>
		<category><![CDATA[macintosh]]></category>
		<category><![CDATA[supply chain]]></category>
		<category><![CDATA[technologyinternet]]></category>
		<category><![CDATA[ultraportable]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=467337</guid>
		<description><![CDATA[Apple's MacBook Air continues to be a hot seller according to the latest sales estimates coming out of Apple's supply chain. Shipments of the ultra-slim notebook were up to 1.2 million units in the fourth calendar quarter of 2011, up from 1 million the quarter before.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=467337&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="macbook-air-feature" src="http://gigaom2.files.wordpress.com/2011/07/macbook-air-feature-e1319733297188.jpg?w=300&#038;h=200" alt="" width="300" height="200" class="alignright size-medium wp-image-385670" />Apple&#8217;s MacBook Air continues to be a hot seller according to the latest sales estimates coming out of Apple&#8217;s Asian supply chain. Shipments of the ultra-slim notebook were up to 1.2 million units in the fourth calendar quarter of 2011, up from 1 million the quarter before.</p>
<p>The MacBook Air was the only notebook that saw increased shipments during the quarter, according <a href="http://www.digitimes.com/news/a20120109PD209.html">to Digitimes Research</a>, which said on Monday that notebook shipments slowed by 8.7 percent sequentially to 48.59 million units worldwide during the quarter.</p>
<p>In Apple&#8217;s last quarterly earnings report, it reported 4.89 million Macs sold, meaning if we use Digitimes&#8217; estimate of 1 million MacBook Airs sold, the notebook represented roughly 20 percent of the total. We know <a title="Why the MacBook Air will be the iMac of notebooks" href="http://gigaom.com/apple/why-the-macbook-air-will-be-the-imac-of-notebooks/">Apple&#8217;s iMac is also performing well</a>, but it&#8217;s logical to assume the Air is growing in influence in terms of the overall Mac picture. Expect that trend to continue, since analysts expect the so-called <a href="http://www.displaysearch.com/cps/rde/xchg/displaysearch/hs.xsl/120104_mobile_pc_outlook_shows_growing_influence_of_tablet_pcs.asp">Ultrabook category to explode in the next six years</a>.</p>
<p>Apple doesn&#8217;t usually break out sales of individual Mac lines from the overall Mac category total, but it will still be interesting to see if it has any official comment on the success of the Air during its <a title="Mark your calendar: Apple reveals what could be its biggest quarter ever on Jan. 24" href="http://gigaom2.wordpress.com/apple/mark-your-calendar-apple-reveals-what-could-be-its-biggest-quarter-ever-jan-24/">quarterly earnings conference call on Jan. 24</a>.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=467337+macbook-air-shipments-jump-as-notebooks-plummet-overall&utm_content=etherin">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/11/a-clouded-view-of-google-music/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=467337+macbook-air-shipments-jump-as-notebooks-plummet-overall&utm_content=etherin">A clouded view of Google&nbsp;Music</a></li><li><a href="?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=467337+macbook-air-shipments-jump-as-notebooks-plummet-overall&utm_content=etherin"></a></li><li><a href="http://pro.gigaom.com/2011/11/the-future-of-notebooks-following-in-the-footsteps-of-the-macbook-air/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=467337+macbook-air-shipments-jump-as-notebooks-plummet-overall&utm_content=etherin">The future of notebooks: Following in the footsteps of the MacBook&nbsp;Air</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=467337&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>2012: the year of Thunderbolt</title>
		<link>http://gigaom.com/apple/2012-the-year-of-thunderbolt/</link>
		<comments>http://gigaom.com/apple/2012-the-year-of-thunderbolt/#comments</comments>
		<pubDate>Mon, 09 Jan 2012 15:26:50 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
				<category><![CDATA[@CNN]]></category>
		<category><![CDATA[apple inc.]]></category>
		<category><![CDATA[Belkin Thunderbolt Express Dock]]></category>
		<category><![CDATA[digital-video-recorders]]></category>
		<category><![CDATA[Disk enclosure]]></category>
		<category><![CDATA[easy docking solution]]></category>
		<category><![CDATA[elgato]]></category>
		<category><![CDATA[Gigabit Ethernet]]></category>
		<category><![CDATA[I/O port]]></category>
		<category><![CDATA[iMac]]></category>
		<category><![CDATA[intel-corporation]]></category>
		<category><![CDATA[LaCie]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[Macbook]]></category>
		<category><![CDATA[macintosh]]></category>
		<category><![CDATA[OCZ Technology Group Inc]]></category>
		<category><![CDATA[ocz-technology]]></category>
		<category><![CDATA[Serial ATA]]></category>
		<category><![CDATA[technologyinternet]]></category>
		<category><![CDATA[Thunderbolt]]></category>
		<category><![CDATA[Thunderbolt port]]></category>
		<category><![CDATA[Thunderbolt technology]]></category>
		<category><![CDATA[Universal Serial Bus]]></category>
		<category><![CDATA[usd]]></category>

		<guid isPermaLink="false">http://gigaom2.wordpress.com/?p=467238</guid>
		<description><![CDATA[Apple got an early start on outfitting its Mac computers with Intel's Thunderbolt technology. Now, almost a year later, a rush of accessories at CES indicate this might be the year average users start to get some real benefit from having Thunderbolt on board.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=467238&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Apple got an early start on outfitting its Mac computers with Intel&#8217;s Thunderbolt technology, introducing first a MacBook Pro sporting the high-speed I/O port in Feb. 2011. Now, almost a year later, a rush of accessories at CES 2012 says this will be the year mainstream users start to get some real benefit from having Thunderbolt on board.</p>
<p>&#8220;Thunderbolt&#8221; is turning up in my inbox quite a bit, with pitches for Thunderbolt docks, drives, adapters and expansion devices. No doubt that is helped in part by the news that Thunderbolt will be coming to computers from select PC vendors, including <a href="http://www.pcworld.com/businesscenter/article/240013/acer_asus_to_bring_intels_thunderbolt_speed_technology_to_windows_pcs.html">Acer and Asus</a>, arriving sometime in the second quarter of this year. But it also helps that nearly all of Apple&#8217;s line of computers, including its popular iMac desktop, have put Thunderbolt into the hands of a much broader potential market of peripheral shoppers.</p>
<p>Some of the products on tap include more-traditional external drives than we have seen to date, with SSD drives from usual-suspect Mac accessory makers like <a href="http://www.reghardware.com/2012/01/09/ces_elgato_introduces_thunderbolt_connected_external_ssd/">Elgato</a> and <a href="http://www.theverge.com/2012/1/8/2693078/ocz-thunderbolt-external-hard-drive-lightfoot">OCZ</a>. These drives still are not exactly aimed at the average computer user, since they will reportedly come in starting at $400 for storage sizes of 128 GB and up. But they should be a hit with pro video and audio editors, as well as the semi-pro or serious hobbyist crowd.</p>
<p><img  title="elgato_1" src="http://gigaom2.files.wordpress.com/2012/01/elgato_1.jpg?w=604" alt=""   class="aligncenter size-full wp-image-467261" />Much more interesting to mainstream Mac users are devices like the <a href="http://www.theverge.com/2012/1/9/2690454/belkins-thunderbolt-express-dock-will-finally-go-on-sale-this-summer">Belkin Thunderbolt Express Dock</a>, which should arrive in September and will boast three USB 2.0 ports, one Firewire 800 connection, a Gigabit Ethernet port, one 3.5 mm audio jack and two Thunderbolt ports. Basically, it provides a lot of what the Apple Thunderbolt Display offers but without the screen and for a heavily reduced price of $299. For users who want a quick and easy docking solution for plug-and-play home theater connectivity, this is a good solution and cheaper than many receivers.</p>
<p><img  title="Belkin Thunderbolt Express" src="http://gigaom2.files.wordpress.com/2012/01/screen-shot-2012-01-09-at-9-56-31-am.png?w=604&#038;h=387" alt="" width="604" height="387" class="aligncenter size-full wp-image-467258" />Another solution that average users might get some use from is the <a href="http://asia.cnet.com/crave/lacie-shows-off-first-thunderbolt-esata-hub-62212816.htm">Thunderbolt eSATA hub</a> shown off by LaCie at CES. It features connections for up to two eSATA-connected drives via one Thunderbolt port, along with a second Thunderbolt port for daisy-chaining. ESATA drives are loads cheaper than their native Thunderbolt equivalents, and with top speeds of 6 Gbps, eSATA is still plenty fast for most users. No word on pricing yet, but this one is coming soon: within the first quarter of 2012.</p>
<p><img  title="usecase_esatatbt_610x290" src="http://gigaom2.files.wordpress.com/2012/01/usecase_esatatbt_610x290.jpg?w=604&#038;h=287" alt="" width="604" height="287" class="aligncenter size-full wp-image-467260" />LaCie also unveiled a dual 3.5-inch drive enclosure called <a href="http://www.engadget.com/2012/01/08/lacie-announces-2big-esata-thunderbolt-storage-options/">the 2Big</a> that hooks up via Thunderbolt, with size offerings of up to 8 TB of total storage planned. I wouldn&#8217;t expect this one to be within the average consumer&#8217;s price range, but the more the tech is adopted at all levels, the better the potential of lower prices across the board.</p>
<p>Some of these items are still pro-focused and the others aren&#8217;t exactly cheap, but at least accessory makers finally seem to be embracing the possibilities that Thunderbolt offers. With cheaper third-party cables and maybe some USB 3.0 cross-compatibility, this should be the year we see the Thunderbolt port get used for more than just Mini DisplayPort connections.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=467238+2012-the-year-of-thunderbolt&utm_content=etherin">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/11/a-clouded-view-of-google-music/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=467238+2012-the-year-of-thunderbolt&utm_content=etherin">A clouded view of Google&nbsp;Music</a></li><li><a href="http://pro.gigaom.com/2010/03/forecast-web-tablet-app-sales/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=467238+2012-the-year-of-thunderbolt&utm_content=etherin">Forecast: Tablet App Sales To Hit $8B by&nbsp;2015</a></li><li><a href="http://pro.gigaom.com/2009/11/the-future-of-netbooks/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=467238+2012-the-year-of-thunderbolt&utm_content=etherin">Report: The Future of&nbsp;Netbooks!</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=467238&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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			<media:title type="html">Belkin Thunderbolt Express</media:title>
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		<title>Getting started with an online backup service for your Mac</title>
		<link>http://gigaom.com/apple/getting-started-with-an-online-backup-service-for-your-mac/</link>
		<comments>http://gigaom.com/apple/getting-started-with-an-online-backup-service-for-your-mac/#comments</comments>
		<pubDate>Thu, 05 Jan 2012 20:03:46 +0000</pubDate>
		<dc:creator>Dave Greenbaum</dc:creator>
				<category><![CDATA[backup]]></category>
		<category><![CDATA[Broadband]]></category>
		<category><![CDATA[Carbonite]]></category>
		<category><![CDATA[Cloud Storage]]></category>
		<category><![CDATA[Comparison of online backup services]]></category>
		<category><![CDATA[Computer file]]></category>
		<category><![CDATA[Computer storage]]></category>
		<category><![CDATA[crashplan]]></category>
		<category><![CDATA[DollyDrive]]></category>
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		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[large media library]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[mozy]]></category>
		<category><![CDATA[online backup]]></category>
		<category><![CDATA[online backup subscription]]></category>
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		<category><![CDATA[Remote backup service]]></category>
		<category><![CDATA[technologyinternet]]></category>
		<category><![CDATA[Virtual folder]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=433520</guid>
		<description><![CDATA[Whether you got an online backup subscription as a holiday gift or just decided it's time to have your backup offsite, it's a good idea to keep your data protected, and one that never goes out of style. Here's the right way to get started.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=433520&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="cloud-backup-air" src="http://gigaom2.files.wordpress.com/2012/01/cloud-backup-air.jpg?w=300&#038;h=199" alt="" width="300" height="199" class="alignright size-medium wp-image-465766" />Whether you got an online backup subscription as a holiday gift or just decided it&#8217;s time to have your backup offsite, it&#8217;s a good idea to keep your data protected, and one that will never go out of style. There are, however, good ways and bad ways to go about getting started. Here&#8217;s the right way.</p>
<h2>Get settled in for the long haul</h2>
<p>One of the key downsides of online backup is the time it takes to actually get your initial backup into the cloud. Some companies such as <a href="http://support.crashplan.com/doku.php/feature/seed_service">CrashPlan</a> and <a href="http://www.dollydrive.com/seeding/">DollyDrive</a> allow you to ship a physical hard drive to &#8220;seed&#8221; your backup, greatly reducing the amount of data that needs to be transferred online initially.</p>
<p>If you aren&#8217;t with these companies or want an alternative, you can create a tiered backup strategy. If you do it all at once, it can take months and you&#8217;ll find you&#8217;re missing key files when you need them. Here&#8217;s what I typically recommend in terms of a staged approach for the average user:</p>
<p><strong>1. Work first.</strong> Realize that while most people say pictures are the most important items to back up, those typically take the longest to upload. I prefer to start with the Documents folder. These typically are probably the hardest to recreate, as well as being time sensitive. This is the folder you&#8217;re also working in most often, so you may be more likely to accidentally overwrite things. If you use Outlook or Entourage, exclude the Microsoft User Data as the database for those email programs tends to be huge.</p>
<p>Keep an eye on the backup program, and make sure it not only successfully backed up that initial folder, but is also correctly backing up changes daily. Typically this takes just a few days. Once you have that folder backing up, the next folder I suggest is the Desktop folder. For convenience (and a bit of poor training), many users keep documents on the desktop rather than the Documents folder.</p>
<p><strong>2. App and system settings.</strong> Next is the Application Support and Preferences folder in your user library folder. These contain the settings for your various programs as well as some supporting data files.</p>
<p>After you&#8217;ve got those critical files happily updating it&#8217;s time for the bigger folders such as email and the rest of your library folder. Email, of course is very important and annoying if lost, but often it&#8217;s already stored elsewhere, like on your email provider&#8217;s servers.</p>
<p><strong>3. Photos and home video.</strong> Once you&#8217;ve got the documents and various support files and folders, it&#8217;s time to tackle the photos. More and more users keep copies (albeit at a lower quality) on services such as Facebook and Flickr, as well as sync photos to their iPhone, so it probably isn&#8217;t so urgent for most. What I do recommend is to spend some time and back up your photos manually by periodically burning them to disc from iPhoto. Be sure to keep these disks offsite in case of disaster, maybe with friends or family.</p>
<p><strong>4. Music last &#8212; or not at all.</strong> Finally, after these elements are successfully updating each day, it&#8217;s time to back up the rest of your hard drive and can go with the software&#8217;s suggested recommendations. You might think about excluding your iTunes folder, however. With <a href="http://www.apple.com/icloud/features/">iCloud</a> and iTunes Match, you might consider waiting on these folders or not backing it up at all. A large media library can choke a backup system for months without a large return on investment. While Carbonite or Mozy is trying to back up a movie you ripped off of DVD to entertain the kids on your last road trip, it&#8217;s missing the actual pictures from the trip. Which are more important?</p>
<h2>General tips</h2>
<p>A general recommendation I have for the initial load is to upgrade your broadband speed, at least for a month or so. Most companies will give you a free trial period of around 30 days at a higher speed in hopes you keep the service. Take advantage of that and upload like crazy, although be careful if you use a metered service not to exceed your monthly bandwidth limit.</p>
<p>Make sure your Mac doesn&#8217;t go to sleep during the initial backup period. I&#8217;ve seen clients subscribe to an online service and never get an initial backup because the computer is shut down when not in use. Unfortunately, they often learn this when they try to restore after a disaster. Ouch.</p>
<p>Each hard drive is unique, so your data may not conform to these guidelines, but consider a game plan for your initial backup and make sure that you stagger that backup so at least something new is being backed up every month. Nothing hurts more than to have a data disaster and find you&#8217;ve been paying for a service and it hasn&#8217;t been backing up the stuff you want.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=433520+getting-started-with-an-online-backup-service-for-your-mac&utm_content=calldrdave">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2009/04/for-consumers-local-and-cloud-storage-begin-to-blur/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=433520+getting-started-with-an-online-backup-service-for-your-mac&utm_content=calldrdave">Do Consumers Care Where Their Content Is&nbsp;Stored?</a></li><li><a href="http://pro.gigaom.com/2011/04/the-backup-barrier-obstacles-to-online-storage-strategies/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=433520+getting-started-with-an-online-backup-service-for-your-mac&utm_content=calldrdave">The Backup Barrier: Obstacles to Online Storage&nbsp;Strategies</a></li><li><a href="http://pro.gigaom.com/2012/01/newnet-q4-platform-mania-and-social-commerce-shakeout/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=433520+getting-started-with-an-online-backup-service-for-your-mac&utm_content=calldrdave">NewNet Q4: Platform mania and social commerce&nbsp;shakeout</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=433520&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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		<slash:comments>2</slash:comments>
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		<title>Apple bails out lazy holiday shoppers with free next-day shipping</title>
		<link>http://gigaom.com/apple/apple-bails-out-lazy-holiday-shoppers-with-free-next-day-shipping/</link>
		<comments>http://gigaom.com/apple/apple-bails-out-lazy-holiday-shoppers-with-free-next-day-shipping/#comments</comments>
		<pubDate>Tue, 20 Dec 2011 20:48:32 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
				<category><![CDATA[apple inc.]]></category>
		<category><![CDATA[Apple Store]]></category>
		<category><![CDATA[holiday shopping]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iPod]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[macintosh]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=458135</guid>
		<description><![CDATA[Maybe you waited a little too long to get a gift for that special someone this year, but would still rather not hit the mall in the few days remaining. Apple has you covered, with free next-day shipping at the online Apple store on its major products.
<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=458135&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="Screen Shot 2011-12-20 at 3.44.49 PM" src="http://gigaom2.files.wordpress.com/2011/12/screen-shot-2011-12-20-at-3-44-49-pm.png?w=300&#038;h=183" alt="" width="300" height="183" class="alignright size-medium wp-image-458143" />Maybe you waited a little too long to get a gift for that special someone this year, but would still rather not hit the mall in the few days remaining. Apple has you covered, with <a href="http://store.apple.com/us/browse/holiday/shipping">free next-day shipping</a> at the online U.S. Apple store on its major in-stock products.</p>
<p>That means you can order iPods, iPads, the iPhone 4 and 3GS, standard/popular configuration Macs and the Apple TV in time for Christmas Eve, so long as you order by Dec. 21. Until now, Apple only offered 2 to 3 day shipping for free on these products, so it&#8217;s a considerable advantage even if you&#8217;re not buying for someone else and just want an in-stock product to get to your door faster.</p>
<p>Just be sure you don&#8217;t add engravings or other unusual customizations, and keep an eye on the expected ship time as you&#8217;re changing configurations for Macs if you do want to still get the stuff in time to put it under the tree this weekend. Even with those caveats, this is a nice win for lazy shoppers, who probably also aren&#8217;t the type to dash out last-minute to their local Apple Stores. Well played, Apple.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=458135+apple-bails-out-lazy-holiday-shoppers-with-free-next-day-shipping&utm_content=etherin">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/12/2012-data-spectrum-and-the-race-to-lte/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=458135+apple-bails-out-lazy-holiday-shoppers-with-free-next-day-shipping&utm_content=etherin">2012: Data, spectrum and the race to&nbsp;LTE</a></li><li><a href="http://pro.gigaom.com/2011/11/connected-world-the-consumer-technology-revolution/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=458135+apple-bails-out-lazy-holiday-shoppers-with-free-next-day-shipping&utm_content=etherin">Connected world: the consumer technology&nbsp;revolution</a></li><li><a href="http://pro.gigaom.com/2011/08/flash-analysis-steve-jobs/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=458135+apple-bails-out-lazy-holiday-shoppers-with-free-next-day-shipping&utm_content=etherin">Flash analysis: Steve&nbsp;Jobs</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=458135&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>Apple&#8217;s Mac App Store reaches 100M downloads</title>
		<link>http://gigaom.com/apple/apples-mac-app-store-reaches-1m-downloads/</link>
		<comments>http://gigaom.com/apple/apples-mac-app-store-reaches-1m-downloads/#comments</comments>
		<pubDate>Mon, 12 Dec 2011 14:09:53 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
				<category><![CDATA[@CNN]]></category>
		<category><![CDATA[App Store]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Apps]]></category>
		<category><![CDATA[downloads]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[Mac App Store]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=453609</guid>
		<description><![CDATA[The Mac App Store is not quite a year old, and it just passed the 100 million download mark, according to Apple. Originally launched in January, the Mac App Store is now the "largest and fastest growing PC software store in the world," Apple says.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=453609&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="Mac App Store" src="http://gigaom2.files.wordpress.com/2011/07/screen-shot-2011-07-21-at-3-18-52-pm-e1311286882732.jpg?w=300&#038;h=199" alt="Mac App Store" width="300" height="199" class="alignright size-medium wp-image-380235" />The Mac App Store isn&#8217;t quite a year old, and it just passed the 100 million download mark, according to Apple. Originally launched Jan. 6, 2011, the Mac App Store is now the &#8220;largest and fastest-growing PC software store in the world,&#8221; Apple says.</p>
<p>In its <a href="http://www.apple.com/pr/library/2011/12/12Apples-Mac-App-Store-Downloads-Top-100-Million.html">official press release</a> announcing the news on Monday, Apple used quotes from developer partners to highlight its platform advantage. Autodesk SVP Amar Hanspal said his company is &#8220;using the Mac App Store to deliver new products and reach a growing base of new Mac customers,&#8221; and Pixelmator&#8217;s Saulius Dailide said that offering their version 2.0 software &#8220;exclusively on the Mac App Store allows us to streamline updates to our image editing software and stay ahead of the competition.&#8221;</p>
<p>Apple also took time to talk about the success of the iOS App Store, which it says has over 500,000 apps presently, and which has seen more than 18 billion app downloads in total, at a rate of more than 1 billion apps per month. The iOS App Store caught on much faster than the Mac App Store, however, at least in terms of downloads: Only nine months after its launch, it had <a href="http://techcrunch.com/2009/04/23/apples-app-store-1-billion-served/">already reached 1 billion downloads</a>.</p>
<p>The Mac App Store also doesn&#8217;t offer nearly as large a library; according to the latest count by AppShopper.com, there are 8,459 apps available on Apple&#8217;s OS X software store. But there are some caveats that go a long way toward explaining why the Mac App Store&#8217;s growth rate is slow compared to its mobile cousin. First, the Mac App Store is available only on Macs running OS X Snow Leopard or later, so it isn&#8217;t on every active Mac computer out there. Second, the Mac App Store isn&#8217;t the exclusive software distribution channel for Mac apps, the way the iOS store is for Apple mobile devices (unless you jailbreak).</p>
<p>For a PC software market, the Mac App Store is still a huge success, and will likely continue to grow as it ships on future Macs and increasingly becomes a go-to resource for customers looking to get new apps on their machines. Apple&#8217;s ability to attract top-tier developers away from direct web distribution models will also be a key factor in helping it expand its library.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=453609+apples-mac-app-store-reaches-1m-downloads&utm_content=etherin">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/12/connected-consumer-2012-a-year-of-consolidation-and-integration/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=453609+apples-mac-app-store-reaches-1m-downloads&utm_content=etherin">Connected Consumer 2012: A year of consolidation and&nbsp;integration</a></li><li><a href="http://pro.gigaom.com/2011/11/connected-world-the-consumer-technology-revolution/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=453609+apples-mac-app-store-reaches-1m-downloads&utm_content=etherin">Connected world: the consumer technology&nbsp;revolution</a></li><li><a href="http://pro.gigaom.com/2011/08/flash-analysis-steve-jobs/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=453609+apples-mac-app-store-reaches-1m-downloads&utm_content=etherin">Flash analysis: Steve&nbsp;Jobs</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=453609&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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		<slash:comments>3</slash:comments>
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		<title>Deal alert: MacUpdate&#8217;s December bundle impresses</title>
		<link>http://gigaom.com/apple/deal-alert-macupdates-december-bundle-impresses/</link>
		<comments>http://gigaom.com/apple/deal-alert-macupdates-december-bundle-impresses/#comments</comments>
		<pubDate>Mon, 05 Dec 2011 16:39:57 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[bundles]]></category>
		<category><![CDATA[deals]]></category>
		<category><![CDATA[Email]]></category>
		<category><![CDATA[fonts]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[Offers]]></category>
		<category><![CDATA[postbox]]></category>
		<category><![CDATA[tech tool pro]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=449809</guid>
		<description><![CDATA[The most recent MacUpdate bundle boasts 11 titles for $49.99, including one of the best diagnostic tools money can buy for your Mac, a terrific email client for power users, and a classic RPG for Mac users with Skyrim envy, just in time for the holidays.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=449809&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="Screen Shot 2011-12-05 at 11.23.39 AM" src="http://gigaom2.files.wordpress.com/2011/12/screen-shot-2011-12-05-at-11-23-39-am.png?w=300&#038;h=205" alt="" width="300" height="205" class="alignright size-medium wp-image-449864" />&#8216;Tis the season to save cash on software purchases through app bundles, and <a href="https://www.mupromo.com/">MacUpdate</a> has definitely delivered with its Dec. 2011 offer. The most recent MacUpdate bundle boasts 11 titles for $49.99, including one of the best diagnostic tools money can buy for your Mac, a terrific email client for power users and an all-time classic RPG for Mac users with Skyrim envy.</p>
<p>Micromat&#8217;s <a href="http://www.micromat.com/techtoolpro">TechToolPro 6 </a>is the bundle headliner this time around, offering some of the most comprehensive diagnostic and repair tools for your OS X system available anywhere. TechToolPro 6 is the most recent version and normally retails for $99.99 on its own. It checks your drives for potential errors or signs of failure, helps you rebuild your disk directories and optimize performance, plus recovers data from corrupt drives.</p>
<p>Another highlight is <a href="http://www.postbox-inc.com/">Postbox 3</a>, the latest iteration of one of the best options out there for power email users who aren&#8217;t satisfied with what the build-in Mail.app offers. It&#8217;s a better fit and better designed than Microsoft&#8217;s Outlook for the Mac, and it&#8217;s a great Gmail client, too. The only downside is that there is no Exchange support, but it has a load of organization and filtering features that make tackling even the most unruly of inboxes a much easier task. Postbox 3 is normally $30 on its own.</p>
<p>One more app on the list that merits closer inspection is <a href="http://www.nwn2.com/">Neverwinter Nights 2</a>. It&#8217;s a few years old now, but the game really stands up well despite its age. RPG fans will love it, especially if you enjoyed the first installment or if you&#8217;re a fan of games in the Diablo vein. Ordinarily, Neverwinter Nights 2 retails for $20 on the Mac App Store.</p>
<p>There are eight other apps in the bundle, too, as well as one more for the first 15,000 buyers. There is something for everyone, including the <a href="http://www.macwareinc.com/products/FontPackProMC/overview.html">FontPack Pro Master edition</a>, which ordinarily retails for $300 and includes every typeface designed by the SummitType font foundry (handy for designers), and <a href="http://www.joesoft.com/products/hear.php">Hear</a>, an app that adds audio equalizer options to every app on your Mac (nice for the audiophiles in the crowd).</p>
<p>The deal lasts until Dec. 21, so you still have another 16 days to decide if it&#8217;s tantalizing enough to merit your hard-earned cash.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=449809+deal-alert-macupdates-december-bundle-impresses&utm_content=etherin">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/10/flash-analysis-the-future-of-yahoo/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=449809+deal-alert-macupdates-december-bundle-impresses&utm_content=etherin">Flash analysis: the future of&nbsp;Yahoo</a></li><li><a href="http://pro.gigaom.com/2011/07/mobile-q2-smartphone-growth-surges-ipads-rule-continues/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=449809+deal-alert-macupdates-december-bundle-impresses&utm_content=etherin">Mobile Q2: Smartphone growth surges; iPad&#8217;s rule&nbsp;continues</a></li><li><a href="http://pro.gigaom.com/2011/03/why-ipad-2-will-lead-consumers-into-the-post-pc-era/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=449809+deal-alert-macupdates-december-bundle-impresses&utm_content=etherin">Why iPad 2 Will Lead Consumers Into the Post-PC&nbsp;Era</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=449809&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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			<media:title type="html">etherin</media:title>
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		<title>How to launch apps, open files and more with Siri on your Mac</title>
		<link>http://gigaom.com/apple/how-to-launch-apps-open-files-and-more-with-siri-on-your-mac/</link>
		<comments>http://gigaom.com/apple/how-to-launch-apps-open-files-and-more-with-siri-on-your-mac/#comments</comments>
		<pubDate>Fri, 02 Dec 2011 16:23:44 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
				<category><![CDATA[@CNN]]></category>
		<category><![CDATA[alfred]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[launcher]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[os x]]></category>
		<category><![CDATA[siri]]></category>
		<category><![CDATA[tips]]></category>
		<category><![CDATA[tricks]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=448715</guid>
		<description><![CDATA[Siri isn't on the Mac (yet), but that doesn't mean you can't use it there, and in a way that should prove a considerable time saver. In combination with Mac launcher software Alfred and iOS app TouchPad, you can easily issue voice commands to your Mac.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=448715&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="Screen Shot 2011-12-02 at 10.52.29 AM" src="http://gigaom2.files.wordpress.com/2011/12/screen-shot-2011-12-02-at-10-52-29-am.png?w=300&#038;h=204" alt="" width="300" height="204" class="alignright size-medium wp-image-448746" />Recently, TouchPad, an app for remotely controlling your Mac from your iOS device, introduced an update that allows you to dictate text through Siri on your device and have it show up on your Mac. You can use this handy little feature in combination with Alfred, a launcher application for OS X, to make it easier to open programs, perform searches and open files on your computer from across the room.</p>
<h2>What you&#8217;ll need</h2>
<p>You&#8217;ll need an iPhone 4S with Siri turned on to get started, of course; <a href="http://itunes.apple.com/us/app/touchpad/id297623931?mt=8">TouchPad by Edovia</a> from the iOS App Store ($4.99); and Alfred running on your target Mac, which you can pick up for free from <a href="http://www.alfredapp.com/">Alfredapp.com</a>. You&#8217;ll also need to make sure Screen Sharing is enabled on your Mac, which you can set up by going to System Preferences &gt; Sharing and then checking the Screen Sharing box.</p>
<h2>How it works and what you can do</h2>
<p>Alfred basically allows you to quickly accomplish tasks through typing queries, application and filenames, instead of having to use the mouse to navigate through folders and your Launchpad application manager. With TouchPad, you can dictate text instead of typing it, which, if you&#8217;re operating a media Mac from your couch, for example saves you a lot of time and potential for improper entry via your iPhone&#8217;s software keyboard.</p>
<p>To get started, make sure Alfred is running (after the first run, it should be configured to launch at Login). Then, using TouchPad on your iPhone 4S, select the target Mac as the server, and use the software keyboard to type &#8220;Alt (⌥) + Space,&#8221; which calls Alfred up. Then, tap the microphone icon on your iOS device&#8217;s virtual keyboard within TouchPad, and simply say the name of any application you want to find. It should then transfer the text to Alfred, which will show if it found a match, and you can hit &#8220;Return&#8221; on your iPhone to launch it.</p>
<p><img  title="Screen Shot 2011-12-02 at 10.53.33 AM" src="http://gigaom2.files.wordpress.com/2011/12/screen-shot-2011-12-02-at-10-53-33-am.png?w=604&#038;h=456" alt="" width="604" height="456" class="aligncenter size-large wp-image-448750" /></p>
<p>You can dictate any text you like, and options for searching the web will pop up, including Amazon, Google and Wikipedia by default. In Alfred&#8217;s preferences under the Features tab, you can also set up a custom search for any URL of your choosing, such as Facebook for instance.</p>
<p><img  title="Screen Shot 2011-12-02 at 10.38.35 AM" src="http://gigaom2.files.wordpress.com/2011/12/screen-shot-2011-12-02-at-10-38-35-am.png?w=604&#038;h=298" alt="" width="604" height="298" class="aligncenter size-large wp-image-448752" />Under the Features tab, you can set keywords to trigger actions related to certain files. By default, saying &#8220;Find xx&#8221; will locate files in Finder that match whatever term you use; &#8220;Open&#8221; followed by a keyword launches the file using its default associated application; and using &#8220;in&#8221; will find specific instances of a term within a file. Keywords allow you to control system features like shutting down your Mac, restarting or emptying the trash.</p>
<p><img  title="Screen Shot 2011-12-02 at 10.55.03 AM" src="http://gigaom2.files.wordpress.com/2011/12/screen-shot-2011-12-02-at-10-55-03-am.png?w=604&#038;h=474" alt="" width="604" height="474" class="aligncenter size-large wp-image-448753" /></p>
<h2>Even more possibilities</h2>
<p>With the paid <a href="http://www.alfredapp.com/powerpack/">Alfred Powerpack</a> for £12 ($18 USD), you can add more features to your Siri-enabled voice commands, including the ability to launch and control iTunes, email a contact or open Address Book, and enter specific URLs that launch automatically in your default browser.</p>
<p><img  title="Screen Shot 2011-12-02 at 10.48.25 AM" src="http://gigaom2.files.wordpress.com/2011/12/screen-shot-2011-12-02-at-10-48-25-am.png?w=604&#038;h=474" alt="" width="604" height="474" class="aligncenter size-large wp-image-448754" />Of course, this is all about Siri basically replacing typing, and you still have to hit the software &#8220;Return&#8221; key to make the magic happen, but it&#8217;s a lot easier than fumbling with VNC or virtual trackpad software when trying to navigate a Mac set up as a media center. If you&#8217;ve found other neat ways to use Siri on your Mac, please share them in the comments.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=448715+how-to-launch-apps-open-files-and-more-with-siri-on-your-mac&utm_content=etherin">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2012/02/ces-2012-a-recap-and-analysis/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=448715+how-to-launch-apps-open-files-and-more-with-siri-on-your-mac&utm_content=etherin">CES 2012: a recap and&nbsp;analysis</a></li><li><a href="http://pro.gigaom.com/2012/01/newnet-q4-platform-mania-and-social-commerce-shakeout/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=448715+how-to-launch-apps-open-files-and-more-with-siri-on-your-mac&utm_content=etherin">NewNet Q4: Platform mania and social commerce&nbsp;shakeout</a></li><li><a href="http://pro.gigaom.com/2012/01/mobile-q4-the-scramble-for-spectrum-continues/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=448715+how-to-launch-apps-open-files-and-more-with-siri-on-your-mac&utm_content=etherin">Mobile Q4: The scramble for spectrum&nbsp;continues</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=448715&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>The 5 Apple technologies I&#8217;m most thankful for</title>
		<link>http://gigaom.com/apple/the-5-apple-technologies-im-most-thankful-for/</link>
		<comments>http://gigaom.com/apple/the-5-apple-technologies-im-most-thankful-for/#comments</comments>
		<pubDate>Thu, 24 Nov 2011 20:00:28 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
				<category><![CDATA[App Store]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[iOS]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[itunes]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[Screen Sharing]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=444422</guid>
		<description><![CDATA[Apple has done a lot in terms of pushing sometimes marginal technology to the fore, something it may be able to do with NFC soon, too. But narrowing down that list to a few choice selections that stand out above the rest is surprisingly easy.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=444422&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="iphone4s-feature-new" src="http://gigaom2.files.wordpress.com/2011/11/iphone4s-feature-new.jpg?w=300&#038;h=200" alt="" width="300" height="200" class="alignright size-medium wp-image-434280" />Apple has done a lot in terms of pushing sometimes marginal technology to the fore, <a title="Why Apple could help kick-start NFC next year" href="http://gigaom.com/2011/11/23/why-apple-could-help-kick-start-nfc-next-year/">something it may be able to do with NFC soon</a>, too. But narrowing down that list to a few choice selections that stand out above the rest is surprisingly easy. Here are the Apple technological innovations I&#8217;m most thankful for.</p>
<p>1. <strong>The iPhone</strong>. It seems like a no-brainer, but in terms of actual impact on my day-to-day life, nothing beats Apple&#8217;s smartphone for transformative power. The iPhone was my first smartphone, and though I&#8217;ve temporarily strayed once or twice since then, it remains my go-to mobile device. But why should I be thankful for a device that costs me an arm and a leg each year when I upgrade, and also natters me incessantly with notifications, both meaningful and otherwise?</p>
<p>Because for all its downsides, the iPhone means that I can better stay in touch with friends and loved ones. It also provides tons of entertainment, has reduced the amount of devices I lug around on most trips from four or five to one or two, and includes all the joy of an iPod, too, which would&#8217;ve made this list if it wasn&#8217;t for the iPhone.</p>
<p>2. <strong>Screen sharing built into every Mac</strong>. If you manage a multi-Mac household or small business, you know what I&#8217;m talking about here. The ability to quickly and easily view and interact with the desktop of any Mac on your local Wi-Fi network is an amazing time-saver that lets me update, manage applications for and coordinate the efforts of all four Macs in operation at my home from my central work computer. Girlfriend runs into a technical problem? Connect, fix, done.</p>
<p>3. <strong>iTunes Home Sharing</strong>. This feature was one that made a lot of sense for long <a title="iTunes 9: At Home With Home Sharing" href="http://gigaom.com/apple/itunes-9-at-home-with-home-sharing/">before it was implemented</a>. Why shouldn&#8217;t any Mac or iOS device on your local network play back your iTunes library, so long as they have the proper credentials? That you can both stream and transfer music between libraries on Macs has saved me a lot of headaches, and size restrictions on iPod touches (which usually remain in the house anyways) are no longer an issue.</p>
<p>4. <strong>Combo audio in/out ports with remote control</strong>. Some will no doubt call me crazy for putting this on a list of tech I&#8217;m most thankful for, but considering how much I use it, I don&#8217;t think it&#8217;s out of place here. Obviously on iPhones and iPod touches it&#8217;s great for answering calls and controlling playback, but it also works terrifically well when on your MacBook or iPad watching movies or fielding Skype calls. It&#8217;s a thing that I never missed until I had it, and now can&#8217;t live without, even on my desktop iMac.</p>
<p>5. <strong>The App Store</strong>. Another pretty obvious one, but my appreciation has some qualifications. For example, I think the vast majority of the App Store is pretty much a waste of time; even well-designed apps aren&#8217;t necessarily useful in the long term. But for the few apps that remain glued to my home screen, like Delivery Status Touch, Next TTC, Instapaper and Reeder, the App Store&#8217;s thousands of low-quality, throwaway applications are more than endurable.</p>
<p>Those are my five, but I doubt they&#8217;re everyone else&#8217;s too. Let us know what Apple tech you&#8217;re most thankful for in the comments.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=444422+the-5-apple-technologies-im-most-thankful-for&utm_content=etherin">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/11/connected-world-the-consumer-technology-revolution/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=444422+the-5-apple-technologies-im-most-thankful-for&utm_content=etherin">Connected world: the consumer technology&nbsp;revolution</a></li><li><a href="http://pro.gigaom.com/2012/01/newnet-q4-platform-mania-and-social-commerce-shakeout/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=444422+the-5-apple-technologies-im-most-thankful-for&utm_content=etherin">NewNet Q4: Platform mania and social commerce&nbsp;shakeout</a></li><li><a href="http://pro.gigaom.com/2011/12/connected-consumer-2012-a-year-of-consolidation-and-integration/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=444422+the-5-apple-technologies-im-most-thankful-for&utm_content=etherin">Connected Consumer 2012: A year of consolidation and&nbsp;integration</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=444422&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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		<slash:comments>49</slash:comments>
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		<title>Games for the weekend: Chopper 2</title>
		<link>http://gigaom.com/apple/games-for-the-weekend-chopper-2/</link>
		<comments>http://gigaom.com/apple/games-for-the-weekend-chopper-2/#comments</comments>
		<pubDate>Fri, 18 Nov 2011 21:28:03 +0000</pubDate>
		<dc:creator>Geoffrey Goetz</dc:creator>
				<category><![CDATA[App Store]]></category>
		<category><![CDATA[chopper 2]]></category>
		<category><![CDATA[games]]></category>
		<category><![CDATA[iOS]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[Mac App Store]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=440828</guid>
		<description><![CDATA[I've always been a fan of side-scrolling shoot-em-up action games. Defender is one of my all-time favorite arcade games. Now I'm playing <em>Chopper 2</em>, and what a difference 3D makes to this type of game, especially with the litany of display options the game provides.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=440828&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><em>Games for the Weekend is a weekly feature aimed at helping you avoid doing something constructive with your downtime. Each Friday we’ll be recommending a game for Mac, iPhone or iPad that we think is awesome enough to keep you busy until Monday, at least.</em></p>
<p><img  title="Chopper 2" src="http://gigaom2.files.wordpress.com/2011/11/chopper-2.jpg?w=84&#038;h=84" alt="Chopper 2" width="84" height="84" class="alignleft  wp-image-441340" />I&#8217;ve always been a fan of side-scrolling shoot-em-up action games. Defender is one of my all-time favorite arcade games. Then I started playing <em>Chopper 2</em>, and what a difference 3D makes to this type of game. For just $0.99 in the <a href="http://itunes.apple.com/us/app/chopper-2/id406237844?mt=12">Mac App Store</a>,  and $2.99 in the <a href="http://itunes.apple.com/us/app/chopper-2/id363912842?mt=8">iOS App Store</a> for a universal version that supports iPhone, iPod touch and iPad, you can play this excellent, addictive game on all your Apple devices.</p>
<p><img  title="iOS Device Controls Mac Game" src="http://gigaom2.files.wordpress.com/2011/11/ios-device-controls-mac-game.jpg?w=604&#038;h=371" alt="iOS Device Controls Mac Game" width="604" height="371" class="aligncenter size-large wp-image-441523" /></p>
<p>What sets this game apart is the way in which you control your chopper.  It uses the gyroscope on your iOS device to go up and down, backwards and forwards. And on the Mac, you can use your iOS device as a controller for similar gyroscope controls. Not only that, but the game supports HD output via the <a href="http://store.apple.com/us/product/MC953ZM/A">Apple Digital AV Adapter</a> directly to your HDTV, and <a href="http://www.apple.com/ipad/features/airplay.html">AirPlay Mirroring</a> from iPhone 4S and iPad 2 to your Apple TV. The graphics are truly stunning on all devices tested, including a <a href="http://store.apple.com/us/product/MC007LL/A?fnode=MTY1NDA5OQ">Apple 27-inch LED Cinema Display</a> and Samsung 55-inch LED HDTV.  The soundtrack is also exceptional, and will sound great on your home theatre setup.</p>
<p><img  title="Chopper 2 on iPad 2" src="http://gigaom2.files.wordpress.com/2011/11/chopper-2-on-ipad-2.jpg?w=604&#038;h=466" alt="Chopper 2 on iPad 2" width="604" height="466" class="aligncenter size-large wp-image-441525" /></p>
<p>As far as the game itself goes, you&#8217;re basically on a mission to provide various kinds of air support for military operations.  Some of the types of mission objectives include rescue, escorting and search and destroy.  You can even master the art of takeoff and landing by stopping at various friendly checkpoints along the way to repair your chopper in the middle of the battle.</p>
<p>Getting used to the controls can be a bit tricky at first.  If you like, you can opt to use touch-based controls on iOS, or keyboard controls on OS X instead of the gyroscope. Control and display options may seem overwhelming, but regardless of how you play, the game is fun. The changes in scenery across the game&#8217;s twelve different landscapes, as well as an increasing level of difficulty throughout its thirty-six different missions keeps the game fresh.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=440828+games-for-the-weekend-chopper-2&utm_content=ggeoffre">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/12/connected-consumer-2012-a-year-of-consolidation-and-integration/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=440828+games-for-the-weekend-chopper-2&utm_content=ggeoffre">Connected Consumer 2012: A year of consolidation and&nbsp;integration</a></li><li><a href="http://pro.gigaom.com/2011/12/2012-data-spectrum-and-the-race-to-lte/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=440828+games-for-the-weekend-chopper-2&utm_content=ggeoffre">2012: Data, spectrum and the race to&nbsp;LTE</a></li><li><a href="http://pro.gigaom.com/2011/07/mobile-q2-smartphone-growth-surges-ipads-rule-continues/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=440828+games-for-the-weekend-chopper-2&utm_content=ggeoffre">Mobile Q2: Smartphone growth surges; iPad&#8217;s rule&nbsp;continues</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=440828&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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		<slash:comments>1</slash:comments>
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			<media:title type="html">iOS Device Controls Mac Game</media:title>
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			<media:title type="html">ggeoffre</media:title>
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		<media:content url="http://gigaom2.files.wordpress.com/2011/11/chopper-2.jpg?w=140" medium="image">
			<media:title type="html">Chopper 2</media:title>
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			<media:title type="html">iOS Device Controls Mac Game</media:title>
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			<media:title type="html">Chopper 2 on iPad 2</media:title>
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		<title>Mac making a move in the enterprise, grew 44 percent in Q3</title>
		<link>http://gigaom.com/apple/mac-making-a-move-in-the-enterprise-grew-44-percent-in-q3/</link>
		<comments>http://gigaom.com/apple/mac-making-a-move-in-the-enterprise-grew-44-percent-in-q3/#comments</comments>
		<pubDate>Thu, 17 Nov 2011 20:04:37 +0000</pubDate>
		<dc:creator>Erica Ogg</dc:creator>
				<category><![CDATA[@CNN]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[business PC]]></category>
		<category><![CDATA[Enterprise]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[Mac OS X]]></category>
		<category><![CDATA[pc market]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=441126</guid>
		<description><![CDATA[Apple sees its highest share of desktop and laptop shipments in 15 years. But growth is coming not only in the consumer space, where it grew 24.6 percent compared to overall PC market's 5.3 percent, but in the enterprise market too.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=441126&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://gigapple.files.wordpress.com/2010/10/mydesk.jpg"><img title="macbook_pro_external_monitor" src="http://gigapple.files.wordpress.com/2010/10/mydesk.jpg?w=300&#038;h=234" alt="" width="300" height="234" class="size-medium wp-image-184591 alignright"></a>It’s a pattern we’ve seen for several <a href="http://gigaom.com/apple/apple-q4-2011-earnings-by-the-numbers/">quarters</a>: Apple’s Mac sales post <a href="http://gigaom.com/apple/by-the-numbers-apples-third-quarter-2011-earnings-revenues/">double-digit percentage</a> increases as the broader PC market limps along with <a href="http://gigaom.com/cloud/dell-is-stuck-between-an-apple-and-a-hard-place/">single-digit growth</a>. So it’s not a huge surprise to see the Mac again making progress in its battle for market share. In a report issued Thursday, Needham &amp; Co. analyst Charlie Wolf said the Mac had reached 5.2 percent of worldwide computer sales. While that seems like a tiny slice of a huge industry — and it is — it’s the largest chunk of PC market share Apple has owned in 15 years.</p>
<p>Yes, 5.2 percent is significant for Apple, the computer side of which brings in <a href="http://gizmodo.com/5321332/if-you-buy-a-computer-that-costs-over-1000-its-probably-a-mac">huge profits</a> for the company, but maintains a relatively low sales share compared to the HPs, Dells, Acers and Lenovos of the world. But the momentum is Apple’s right now. It’s growing both in the consumer space, where it was up 24.6 percent compared to overall PC growth of 5.3 percent, and perhaps more surprisingly, in the workplace.</p>
<p>Needham says Macs’ share of enterprise computer sales grew 43.8 percent during the third quarter of this year, compared to overall enterprise PC growth of 4.8 percent. And it’s been happening for a few quarters in a row. In a note to investors, Wolf wrote:</p>
<blockquote><p>“What we initially viewed as a one-quarter blip in the business market has emerged as a durable pattern.”</p></blockquote>
<div id="attachment_441186" class="wp-caption aligncenter" style="width: 416px"><a href="http://gigaom2.files.wordpress.com/2011/11/macenterpriseneedham.jpg"><img title="MacenterpriseNeedham" src="http://gigaom2.files.wordpress.com/2011/11/macenterpriseneedham.jpg?w=604" alt=""   class="size-full wp-image-441186"></a><p class="wp-caption-text">Credit: Needham &amp; Co.</p></div>
<p>The growth, as the chart shows, isn’t coming in just one area, but is spread throughout the wider enterprise market for computers. Apple saw decent gains in every sector, with the exception of government purchases, but saw significant growth particularly in “very large” and “large” businesses.</p>
<p>Macs are no longer much of a rarity in the workplace. For many years, there were valid reasons Macs were used mainly in the publishing and creative spaces, since software compatibility made it hard to use them elsewhere. But as consumer adoption of Macs has increased steadily in the past few years, many employees are either asking their employers in all industries to buy them the same Macs they’re using at home, or they’re just bringing in their MacBook from home to the office. And increasingly, IT departments are letting them.</p>
<p>Last month, analyst firm Forrester made waves by changing course and <a href="http://gigaom.com/apple/forrester-to-your-it-dept-let-them-use-macs/">strongly recommending</a> businesses let their employees use computers running Mac OS X, because they have “gained a reputation for reliability and low maintenance,” according to Forrester. The report found 22 percent of enterprise businesses foresee the use of Macs owned by employees “increasing significantly.”</p>
<p><em>Be sure to grab a ticket to our <a href="http://event.gigaom.com/network/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=intext&amp;utm_term=441126+mac-making-a-move-in-the-enterprise-grew-44-percent-in-q3&amp;utm_content=ericaogg">Net:Work conference on December 8</a> in San Francisco to learn more about the changing face of IT and the ongoing consumerization of workplace tech.</em></p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=441126+mac-making-a-move-in-the-enterprise-grew-44-percent-in-q3&utm_content=ericaogg">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/08/millennials-in-the-enterprise-part-2-benchmarking-its-readiness-for-the-new-digital-workforce/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=441126+mac-making-a-move-in-the-enterprise-grew-44-percent-in-q3&utm_content=ericaogg">Millennials in the enterprise, part 2: benchmarking IT&#8217;s readiness for the new digital&nbsp;workforce</a></li><li><a href="http://pro.gigaom.com/2011/07/millenials-in-the-enterprise-part-1-strategies-for-supporting-the-new-digital-workforce/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=441126+mac-making-a-move-in-the-enterprise-grew-44-percent-in-q3&utm_content=ericaogg">Millennials in the enterprise, part 1: strategies for supporting the new digital&nbsp;workforce</a></li><li><a href="http://pro.gigaom.com/2011/07/newnet-q2-google-closes-the-quarter-with-a-bang/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=441126+mac-making-a-move-in-the-enterprise-grew-44-percent-in-q3&utm_content=ericaogg">NewNet Q2: Google closes the quarter with a&nbsp;bang</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=441126&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>Mac on track for yet another record quarter</title>
		<link>http://gigaom.com/apple/mac-on-track-for-yet-another-record-quarter/</link>
		<comments>http://gigaom.com/apple/mac-on-track-for-yet-another-record-quarter/#comments</comments>
		<pubDate>Mon, 14 Nov 2011 21:14:44 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
				<category><![CDATA[@CNN]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iPod]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[PC]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=438966</guid>
		<description><![CDATA[For the current quarter, Apple is set to break Mac sales records yet again, according to figures released Monday by NPD. The Mac, though no longer Apple's flashiest device category, is its least volatile in terms of competition and growth.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=438966&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="overview_hero_gallery_software" src="http://gigaom2.files.wordpress.com/2011/11/overview_hero_gallery_software.png?w=300&#038;h=104" alt="" width="300" height="104" class="alignright size-medium wp-image-438978" />Apple is set to break records yet again with Mac sales in its current quarter, according to figures released Monday by research firm NPD. Sales information gathered by the company showed Mac sales up 19 percent for October, which Piper Jaffray analyst Gene Munster thinks will result in Apple selling 5.1 to 5.3 million Macs for the quarter ending in December.</p>
<p>Last quarter, <a href="http://gigaom.com/apple/apple-q4-2011-earnings-by-the-numbers/">Apple sold 4.89 million Macs</a>, which was itself a company record, and represented 26 percent growth in sales compared to the same quarter last year. If Apple hits the numbers Munster is predicting, growth would be between 23 and 28 percent year-over-year for the current three-month period, which covers the holiday shopping period.</p>
<p>In recent years, the focus of Apple&#8217;s business in terms of profit and in terms of media attention has largely shifted to the iPhone and iPad, but the consistent growth of the Mac platform (at home and in many key international markets, <a title="Apple up in Europe despite wider PC sales decline" href="http://gigaom.com/apple/apple-up-in-europe-despite-wider-pc-sales-decline/">including Europe</a> and <a title="As China PC sales grow, more plan to buy Apple" href="http://gigaom.com/apple/as-china-pc-sales-grow-more-plan-to-buy-apple/">China</a>) mean that Apple&#8217;s computer business still makes up a key component of the company&#8217;s overall revenue picture. The Mac&#8217;s stalwart performance is even more impressive when you consider that it&#8217;s doing so well in an industry that has lately seen inconsistent overall business, with stagnating <a href="http://www.computerworld.com/s/article/9217355/IDC_lowers_forecast_for_PC_sales_this_year">sales growth in the low single digits</a>, and even shrinking shipments in some cases.</p>
<p>The Mac remains strong even as the iPod, another of Apple&#8217;s perennial successes, wanes; NPD says iPod sales are down about 18 percent year-over-year, which is still less of a drop-off than Wall Street is anticipating for the quarter. The iPod business is seen as likely to dry up as people move towards multi-function devices like the iPhone rather than standalone media players.</p>
<p>Last quarter, the Mac was the<a href="http://www.macrumors.com/2011/10/18/apple-records-q4-2011-earnings-of-6-6b-on-28-3b-in-revenue-tops-100-billion-in-sales-for-fiscal-2011/"> only category to exceed analyst expectations</a>, while all others either met guidance (the iPad) or underperformed (the iPhone). The Mac also has the advantage of playing in a relatively set field; potentially industry-shaking R&amp;D efforts appear focused more in other categories, like smartphones and tablets. Since the PC industry seems somewhat creatively stagnant, Apple dropping prices and making cutting-edge tech like the MacBook Air available to a much broader audience is clearly resonating with customers.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=438966+mac-on-track-for-yet-another-record-quarter&utm_content=etherin">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/11/connected-world-the-consumer-technology-revolution/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=438966+mac-on-track-for-yet-another-record-quarter&utm_content=etherin">Connected world: the consumer technology&nbsp;revolution</a></li><li><a href="http://pro.gigaom.com/2011/08/flash-analysis-steve-jobs/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=438966+mac-on-track-for-yet-another-record-quarter&utm_content=etherin">Flash analysis: Steve&nbsp;Jobs</a></li><li><a href="http://pro.gigaom.com/2011/07/connected-consumer-q2-digital-music-meets-the-cloud-e-book-growth-explodes/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=438966+mac-on-track-for-yet-another-record-quarter&utm_content=etherin">Connected Consumer Q2: Digital music meets the cloud; e-book growth&nbsp;explodes</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=438966&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>Spanning Tools review: Cure your cloud syncing woes</title>
		<link>http://gigaom.com/apple/spanning-tools-review-cure-your-cloud-syncing-woes/</link>
		<comments>http://gigaom.com/apple/spanning-tools-review-cure-your-cloud-syncing-woes/#comments</comments>
		<pubDate>Tue, 08 Nov 2011 20:28:03 +0000</pubDate>
		<dc:creator>Dave Greenbaum</dc:creator>
				<category><![CDATA[@CNN]]></category>
		<category><![CDATA[address book]]></category>
		<category><![CDATA[contacts]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[iCal]]></category>
		<category><![CDATA[icloud]]></category>
		<category><![CDATA[iOS]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[MobileMe]]></category>
		<category><![CDATA[os x]]></category>
		<category><![CDATA[Spanning Tools]]></category>
		<category><![CDATA[Sync]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=433438</guid>
		<description><![CDATA[Whether you use iCloud, MobileMe or Google to sync your contacts and calendars -- no matter how careful you are -- glitches occur. Fortunately, Spanning Tools helps clean up your contacts and calendars, making sure your syncs go as planned and correcting errors after the fact.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=433438&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Whether you use iCloud, MobileMe or Google to sync your contacts and calendars &#8212; no matter how careful you are, glitches occur. The more devices, accounts and information you have increases the potential for problems. Fortunately, <a href="http://spanningtools.com/mac/">Spanning Tools</a> helps clean up your contacts and calendars, making sure your syncs go as planned and correcting any errors after the fact.</p>
<p><img  title="contacts-conflicts" src="http://gigaom2.files.wordpress.com/2011/11/contacts-conflicts.png?w=300&#038;h=284" alt="" width="300" height="284" class="alignleft size-medium wp-image-433442" /></p>
<p>The program has three major components: <a href="http://itunes.apple.com/us/app/calendar-cleaner/id411372497?mt=12">Calendar Cleaner,</a> <a href="http://itunes.apple.com/us/app/contacts-cleaner/id411369012?mt=12">Contacts Cleaner </a>and Sync Tune-Up. If you want just one of the components, you can purchase the first two separately at the Mac App Store. However it’s likely you’ll need all three so I recommend the buying the full package.</p>
<p>Contacts Cleaner looks for issues that could cause errors such as invalid characters, malformed phone numbers as well as duplicate information. What I like about this program is that it not only finds the errors, but tells you why it thinks they represent a problem. For example, I’d often put “husband and wife” in the First Name field, but Contacts Cleaner warns me “This contact has a space in the first name. In some cases these names can become transposed after syncing with Google.” Sure enough when I went into Google, I noticed that problem.</p>
<p><img  title="calendar-conflicts" src="http://gigaom2.files.wordpress.com/2011/11/calendar-conflicts.png?w=300&#038;h=282" alt="" width="300" height="282" class="alignright size-medium wp-image-433445" /></p>
<p>Calendar Cleaner does similar checks for errors that can occur with your various sync destinations. My calendar was fraught with malformed recurring events that wouldn’t sync, and a pass by Calendar Cleaner fixed those in no time.</p>
<p>Both programs give you the option of opening the item within Address Book or iCal in order to make sure you know what kind of change is being made before you authorize it. Apple’s Address Book application looks for merged items itself, but doesn’t give you options to control what is merged. iCal users have no built-in options to search for duplicates and merge events.</p>
<p><img  title="sync-tune-up-2" src="http://gigaom2.files.wordpress.com/2011/11/sync-tune-up-2.png?w=300&#038;h=248" alt="" width="300" height="248" class="alignleft size-medium wp-image-433446" /></p>
<p>Finally, Sync Tune-Up (only available as part of the bundle) gives you a front end for more fine-grained control over fixing your sync-related issues, such as de-registering individual devices and software, or the “nuclear” option which rebuilds the entire sync database. If your sync is taking extra long or you’ve made a bunch of changes with your devices or accounts, a nice reset can do you a world of good. A good indication of problems can be found by looking at your console logs and looking for mentions of the “truth” and too much vacuuming.</p>
<p>The more you sync, the more likely it is that problems will occur. To prevent or repair these problems, Spanning Tools is a great option.</p>
<p><em>Disclosure: Spanning Tools provided a copy of the software for review purposes.</em></p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=433438+spanning-tools-review-cure-your-cloud-syncing-woes&utm_content=calldrdave">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/12/connected-consumer-2012-a-year-of-consolidation-and-integration/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=433438+spanning-tools-review-cure-your-cloud-syncing-woes&utm_content=calldrdave">Connected Consumer 2012: A year of consolidation and&nbsp;integration</a></li><li><a href="http://pro.gigaom.com/2011/09/the-future-of-mobile-a-segment-analysis-by-gigaom-pro/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=433438+spanning-tools-review-cure-your-cloud-syncing-woes&utm_content=calldrdave">The future of mobile: a segment analysis by GigaOM&nbsp;Pro</a></li><li><a href="http://pro.gigaom.com/2011/07/connected-consumer-q2-digital-music-meets-the-cloud-e-book-growth-explodes/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=433438+spanning-tools-review-cure-your-cloud-syncing-woes&utm_content=calldrdave">Connected Consumer Q2: Digital music meets the cloud; e-book growth&nbsp;explodes</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=433438&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>Quick tip: Tame your mouse on OS X Lion</title>
		<link>http://gigaom.com/apple/quick-tip-tame-your-mouse-on-os-x-lion/</link>
		<comments>http://gigaom.com/apple/quick-tip-tame-your-mouse-on-os-x-lion/#comments</comments>
		<pubDate>Fri, 04 Nov 2011 21:04:39 +0000</pubDate>
		<dc:creator>Geoffrey Goetz</dc:creator>
				<category><![CDATA[@NYT]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[lion]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[Magic Mouse]]></category>
		<category><![CDATA[Magic Trackpad]]></category>
		<category><![CDATA[os x]]></category>
		<category><![CDATA[safari]]></category>
		<category><![CDATA[TouchPad]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=433423</guid>
		<description><![CDATA[You may have found that since upgrading to OS X Lion, your browsing experience with Safari has changed slightly. Your web page could be jumping out at you for no obvious reason due to increased touch sensitivity. Here are some possible fixes.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=433423&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>You may have found that since upgrading to OS X Lion, your browsing experience with Safari has changed slightly. Your web page could be jumping out at you for no obvious reason. You might just be unknowingly double-tapping your mouse, causing the page to zoom.  Touch sensitivity in Lion is greater than it was in Snow Leopard by default. By double-tapping a second time, you should be able to put things right again, but here are a few tips for correcting this behavior:</p>
<h2>1. Disable zooming in mouse preferences</h2>
<p><img  title="Mouse System Preferences" src="http://gigaom2.files.wordpress.com/2011/11/mouse-system-preferences.jpg?w=604&#038;h=485" alt="Mouse System Preferences" width="604" height="485" class="aligncenter size-large wp-image-433455" /></p>
<p>If this is really annoying you, simply disable this feature entirely. You can do this by unchecking the Smart Zoom feature on the Point &amp; Click settings in the Mouse section of System Preferences.</p>
<h2>2. Install a better preference configuration tool</h2>
<p>On the other hand, if you do want to use your touch sensitive mouse to its fullest potential, consider installing either <a href="http://magicprefs.com/">MagicPrefs</a> or <a href="http://www.bettertouchtool.net/">BetterTouchTool</a>. Even if you&#8217;re not having problems, you may find either of these two tools very handy.  Both tools are free and have recently been updated to allow the user to take much more fine-grained control over their touch experience on OS X Lion.  For example, with BetterTouchTool, you can control the sensitivity of the Magic Mouse, and how it registers touch events.</p>
<p><img  title="Better Touch Tool" src="http://gigaom2.files.wordpress.com/2011/11/better-touch-tool.jpg?w=604&#038;h=458" alt="Better Touch Tool" width="604" height="458" class="aligncenter size-large wp-image-433457" /></p>
<h2>3. Replace your mouse with a Magic Trackpad</h2>
<p><img  title="Magic Touch Pad" src="http://gigaom2.files.wordpress.com/2011/11/magic-touch-pad.jpg?w=604&#038;h=383" alt="Magic Touch Pad" width="604" height="383" class="aligncenter size-large wp-image-433458" /></p>
<p>Finally, it may be time to just get rid of that antiquated input device called a &#8220;mouse&#8221; and get a Magic Trackpad.  Even if you have a MacBook, you may find the location of the <a href="http://www.apple.com/magictrackpad/">Magic Touchpad</a> to either side of the keyboard more ergonomically comfortable than to have it sandwiched in the middle front of the keyboard.  Personally, I&#8217;ve found that I use my Magic Trackpad far more often in OS X Lion than I use my Magic Mouse, even though the situation was reversed when I was using Snow Leopard.</p>
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