The infographic takes users who responded to the question “Are You a Mac Person or a PC Person?” and cross-references those responses with the answers from other questions taken from the question pool the site uses to inform its intelligent recommendations engine. Some key highlights:

• Mac users are more likely to be young liberals who live in cities
• Mac users are bigger partiers than PC users
• Mac users are more likely to see themselves as unique, but also to see others as alike
• PC users watch a lot of Leno, while Mac users like critical hits like Friday Night Lights

Related research and analysis from GigaOM Pro:
Subscriber content. Sign up for a free trial.

• Cloud in the Forecast For Apple
• Can Anyone Compete With the iPad?
• The iPad: Cable TV For Publishers?

NPD is reporting that although Apple only has 14% share of the overall computer market, when it comes to computers over $1000, Apple is king, selling 66% of the total computers sold. It certainly helps that the only computer you can get for less than ten Benjamins is the Mac Mini. But if you upgrade the Mini or buy a monitor, you are up over $1000 pretty fast.

Doing a little bit of fuzzy math, it seems that only around 12% of people even buy a computer that expensive. The price point could be Apple’s biggest competitor. When people are looking for a computer to surf the web, send email, and maybe do some word processing, spending $500 is probably a lot more enticing than double that amount. A Mac around the price of a 16GB iPhone might help Apple’s overall market share really grow.

These numbers are all for brick and mortar stores. It does not include online purchases.

[via eWeek]

Related research and analysis from GigaOM Pro:
Subscriber content. Sign up for a free trial.

• Why iPad 2 Will Lead Consumers Into the Post-PC Era
• The Near-Term Evolution of Social Commerce
• Content Farms: The Players, The Benefits, The Risks