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	<title>GigaOM &#187; Apple</title>
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		<title>Mac 101: Breathe new life into your Mac with a memory upgrade</title>
		<link>http://gigaom.com/apple/mac-101-breathe-new-life-into-your-mac-with-a-memory-upgrade/</link>
		<comments>http://gigaom.com/apple/mac-101-breathe-new-life-into-your-mac-with-a-memory-upgrade/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 19:19:22 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
				<category><![CDATA[@NYT]]></category>
		<category><![CDATA[apple inc.]]></category>
		<category><![CDATA[Computer data storage]]></category>
		<category><![CDATA[computing]]></category>
		<category><![CDATA[EMac]]></category>
		<category><![CDATA[iMac]]></category>
		<category><![CDATA[mac mini]]></category>
		<category><![CDATA[Macbook]]></category>
		<category><![CDATA[macintosh]]></category>
		<category><![CDATA[Macintosh hardware]]></category>
		<category><![CDATA[personal computers]]></category>
		<category><![CDATA[RAM]]></category>
		<category><![CDATA[Steve Jobs]]></category>
		<category><![CDATA[technologyinternet]]></category>
		<category><![CDATA[usd]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=475296</guid>
		<description><![CDATA[Every time new Macs come along, people inevitably get the itch to upgrade. There are no new ones on the immediate horizon, but that new computer experience might be available for a lot less money, if your Mac is eligible for a simple, DIY memory upgrade.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=475296&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="imac-memory-access" src="http://gigaom2.files.wordpress.com/2012/01/imac-memory-access.png?w=300&h=211" alt="" width="300" height="211" class="alignright size-medium wp-image-475342" />Every time new Macs come along, I&#8217;d wager most current Mac users spend at least some time internally debating if it&#8217;s the right time to get a new computer. But that new computer experience might be available for a lot less money, if your Mac is eligible for a simple, DIY memory upgrade.</p>
<h2>Step one: Find out if your Mac can handle it</h2>
<p>Not all Macs are eligible for memory upgrades, or at least not ones you can perform easily at home. Some might already be equipped with their maximum supported memory, and some might have more difficult to replace memory kits, like the MacBook Air does, for instance. But in general, you can find out if your Mac could take on more memory by checking your system stats.</p>
<p>In Lion, this is easy. Go to the Apple menu, click &#8220;About this Mac,&#8221; and then click &#8220;More Info&#8230;&#8221; Then, click the &#8220;Memory&#8221; tab along the top and it&#8217;ll show you how much memory you currently have installed, and the capacity of each individual module. In my example, I have 4 x 4 GB modules installed on my iMac, which is the most this model officially supports. Many base configuration models of iMacs currently available ship with two slots free, as mine did before I upgraded.</p>
<p><a href="http://gigaom2.files.wordpress.com/2012/01/screen-shot-2012-01-24-at-1-36-40-pm.png"><img  title="Apple memory information" src="http://gigaom2.files.wordpress.com/2012/01/screen-shot-2012-01-24-at-1-36-40-pm.png?w=604&h=379" alt="" width="604" height="379" class="aligncenter size-full wp-image-475345" /></a>To find out the maximum memory your model supports, you can do two things. First, click the link in that Memory information page that says &#8220;Memory Upgrade Instructions&#8221; to be taken to the relevant Apple support site for your computer. So long as you know when your computer was released, you can find all the information you need, including Apple&#8217;s maximum memory capacity for your specific model here. If you need to find when your Mac was released, <a href="http://gigaom.com/apple/lion-101-how-to-know-more-about-your-mac/">check our guide for finding that out</a>.</p>
<p>You can also take a second option, which is to visit <a href="http://www.macsales.com">OWC</a>, find your Mac of choice under the &#8220;Memory&#8221; section and see what options the site provides. OWC actually offers kits that provide memory in capacities that often exceed Apple&#8217;s official supported specs, but will still work fine with your hardware.</p>
<h2>Step two: Figure how much memory you need to upgrade</h2>
<p>OWC is a great resource for figuring out how much RAM you need to purchase to upgrade. Navigate to the Memory section on the OWC homepage, then find your model of computer. Now, the site will provide you with a number of options for memory upgrades and replacements. OWC had basically done the thinking for you, so you can just click on a combo package greater than your current memory configuration and not worry about whether or not the modules will work with each other or your machine.</p>
<p>The other benefit of going through OWC is that they have very fair prices, and they even offer rebate pricing on the memory that shipped with your Apple computer. You won&#8217;t get much, but it&#8217;s more than you&#8217;d make by throwing your old RAM in the garbage.</p>
<h2>Step three: Install the RAM</h2>
<p>Following Apple&#8217;s installation guides is the best way to go about replacing your RAM. Here are links to the instructions for <a href="http://support.apple.com/kb/HT1423?viewlocale=en_US">upgrading iMac memory</a>, <a href="http://support.apple.com/kb/ht4432">Mac mini memory</a>, <a href="http://support.apple.com/kb/ht1270">MacBook Pro memory</a>, and <a href="http://support.apple.com/kb/HT1651">MacBook memory</a>. It&#8217;s not difficult and requires a minimum of tools, but you will need a small screwdriver, like one you&#8217;d use for eyeglasses repair, in order to replace memory on iMacs and MacBooks.</p>
<h2>Step four: Enjoy considerable performance boosts</h2>
<p>When I upgraded my 2011 iMac from its basic 4 GB of memory to 16 GB, it was definitely like getting a new machine. Things never grind to a halt anymore; I can run Photoshop alongside other demanding applications without major slow-downs; and my computer seldom requires an actual restart or power-down to get things moving smoothly again. The entire upgrade cost me less than $100, too.</p>
<p>If you love your Mac but find yourself less than impressed with its performance lately, a memory boost could be just the thing to put the spark back in your relationship.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=475296+mac-101-breathe-new-life-into-your-mac-with-a-memory-upgrade&utm_content=etherin">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/03/why-ipad-2-will-lead-consumers-into-the-post-pc-era/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=475296+mac-101-breathe-new-life-into-your-mac-with-a-memory-upgrade&utm_content=etherin">Why iPad 2 Will Lead Consumers Into the Post-PC&nbsp;Era</a></li><li><a href="http://pro.gigaom.com/2011/12/will-cloud-computing-push-the-bric-market-to-the-front/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=475296+mac-101-breathe-new-life-into-your-mac-with-a-memory-upgrade&utm_content=etherin">Will cloud computing push the BRIC market to the&nbsp;front?</a></li><li><a href="http://pro.gigaom.com/2011/11/a-clouded-view-of-google-music/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=475296+mac-101-breathe-new-life-into-your-mac-with-a-memory-upgrade&utm_content=etherin">A clouded view of Google&nbsp;Music</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=475296&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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		<slash:comments>5</slash:comments>
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			<media:title type="html">Apple memory information</media:title>
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		<title>The secret payload of the iPhone 4S: Bluetooth 4.0</title>
		<link>http://gigaom.com/apple/the-secret-payload-of-the-iphone-4s-bluetooth-4-0/</link>
		<comments>http://gigaom.com/apple/the-secret-payload-of-the-iphone-4s-bluetooth-4-0/#comments</comments>
		<pubDate>Wed, 26 Oct 2011 14:37:17 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
				<category><![CDATA[@CNN]]></category>
		<category><![CDATA[Bluetooth]]></category>
		<category><![CDATA[Bluetooth 4.0]]></category>
		<category><![CDATA[iphone 4s]]></category>
		<category><![CDATA[low power devices]]></category>
		<category><![CDATA[mac mini]]></category>
		<category><![CDATA[MacBook Air]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=427669</guid>
		<description><![CDATA[People paid a lot of attention to two new features that arrived in the iPhone 4S: The much-improved camera and Siri, the new voice-powered digital assistant. But the 4S also snuck in another feature upgrade, one that's a ticking time bomb of potential goodness: Bluetooth 4.0.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=427669&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="LogoBluetoothSmartReady" src="http://gigaom2.files.wordpress.com/2011/10/logobluetoothsmartready.jpg?w=300&h=130" alt="" width="300" height="130" class="alignright size-medium wp-image-427728" />People have paid a lot of attention to two new features that arrived in the iPhone 4S: The <a title="iPhone 4S and iPhone 4 camera shootout" href="http://gigaom.com/apple/iphone-4s-and-iphone-4-camera-shootout/">much-improved camera</a> and <a title="How Siri finally convinced me to talk to my phone" href="http://gigaom.com/apple/how-siri-finally-convinced-me-to-talk-to-my-phone/">Siri</a>, the new voice-powered digital assistant. But the 4S also snuck in another feature upgrade, one that&#8217;s a ticking time bomb of potential goodness: Bluetooth 4.0. The tech is also present in Apple&#8217;s most recent Mac mini and MacBook Air releases.</p>
<h2>What is Bluetooth 4.0?</h2>
<p>It&#8217;s the latest incarnation of Bluetooth, the wireless device-to-device technology that allows your phone to talk to headsets, car stereos, keyboards and other devices directly, without the need for a router or shared wireless network. The 4.0 version of the specification (also called <a href="http://www.bluetooth.com/Pages/Press-Releases-Detail.aspx?ItemID=138">Bluetooth Smart</a>) introduces greatly lowered power consumption, thanks to a new way of maintaining a connection between devices without the need for a constant stream of data being transferred between the two.</p>
<p>Bluetooth 4.0 also contains the high-speed data-transfer specifications that were introduced with Bluetooth 3.0, which allows for speeds of up to 25 Mbps. The latest spec is backward-compatible with previous versions, so your iPhone 4S will still work with the Bluetooth 2.0 stereo headset you have, for instance, or with your Apple Wireless Keyboard.</p>
<h2>What can Bluetooth 4.0 do for you?</h2>
<p>Thus far, not much. Bluetooth 4.0 requires both sending and receiving devices to have the technology on board before it can really start showing benefits for users. As mentioned above, it works fine with devices using older versions of the spec, but it doesn&#8217;t get to take advantage of any of its power-saving features with Bluetooth 3.0 or lower.</p>
<p>The big benefit of Bluetooth 4.0 will come from peripherals, much like with<a href="http://gigaom.com/apple/thunderbolt-apples-port-to-end-all-ports/"> Thunderbolt</a> technology. Unlike with Thunderbolt tech, however, consumers can expect Bluetooth 4.0 accessories to launch with price ranges and use cases that are much more palatable to the average consumer. Thunderbolt, like FireWire before it, will at first be a cost-prohibitive high-speed data-transfer tech aimed at film and video pros; Bluetooth 4.0 plants the seed for a wide range of more-consumer-oriented applications.</p>
<h2>Input, input, input</h2>
<p>Bluetooth 4.0 will be most useful for the new crop of sensor devices coming to market that aim to provide your iPhone or computer with a wealth of external data to help inform special applications. Perfect examples of how the tech might be used include heart rate monitors, GPS sensors and environmentally aware devices, somewhat like <a href="http://gigaom.com/cleantech/introducing-a-thermostat-steve-jobs-would-love-nest/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed:+OmMalik+(GigaOM:+Tech)">the new Nest thermostat</a>.</p>
<p>Such peripherals will be able to be powered much more efficiently than those using previous Bluetooth standards, which will make their promise of being set-and-forget devices more of an attainable reality. Bluetooth 4.0 peripherals powered by simple watch batteries will be able to collect and inform specialized applications on iPhones and other devices, allowing for a smarter and more integral connection between our lives and our devices.</p>
<p>One example of where Bluetooth 4.0 could come in handy is with the <a title="Motorola chases the smart watch fitness market with MotoACTV" href="http://gigaom.com/mobile/motorola-chases-the-smart-watch-fitness-market-with-motoactv/">smart watch technology</a> that Kevin Tofel has been following so closely. Theoretically, a smart watch using Bluetooth 4.0 would be able to get much more out of limited battery life than existing devices, allowing for a long-lasting connection that doesn&#8217;t require much attention from a user. Imagine the battery life of your current quartz wrist watch but with the ability to deliver notifications when your phone receives a text or call.</p>
<h2>Whole-home devices</h2>
<p>Bluetooth 4.0 paves the way for a future in which your MacBook Air, Mac mini or iPhone can passively monitor and keep abreast of everything going on in your house. Monitor the temperature of that roast you&#8217;re cooking, note when your solar array stops receiving direct sunlight, and have your cordless robot vacuum tell you when it needs to hit the charging station: All could be possible through future implementations of a low-power, direct-communication spec like Bluetooth 4.0.</p>
<p>That&#8217;s the long-term play that Apple has made with the 4S. Nice to see users get something that could pay dividends much further in the life of their product, rather than just another limitation that becomes a reason to upgrade in a year&#8217;s time.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=427669+the-secret-payload-of-the-iphone-4s-bluetooth-4-0&utm_content=etherin">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2012/02/trends-challenges-and-chances-in-the-rising-mobile-deals-space/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=427669+the-secret-payload-of-the-iphone-4s-bluetooth-4-0&utm_content=etherin">Opportunities and challenges for mobile&nbsp;deals</a></li><li><a href="http://pro.gigaom.com/2012/02/ces-2012-a-recap-and-analysis/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=427669+the-secret-payload-of-the-iphone-4s-bluetooth-4-0&utm_content=etherin">CES 2012: a recap and&nbsp;analysis</a></li><li><a href="http://pro.gigaom.com/2011/11/the-internet-of-things-creating-tomorrows-health-care/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=427669+the-secret-payload-of-the-iphone-4s-bluetooth-4-0&utm_content=etherin">The Internet of things: creating tomorrow&#8217;s health&nbsp;care</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=427669&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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		<slash:comments>22</slash:comments>
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		<title>7 signs that it&#8217;s time to get a new Mac</title>
		<link>http://gigaom.com/apple/7-signs-that-its-time-to-get-a-new-mac/</link>
		<comments>http://gigaom.com/apple/7-signs-that-its-time-to-get-a-new-mac/#comments</comments>
		<pubDate>Mon, 24 Oct 2011 18:13:35 +0000</pubDate>
		<dc:creator>Geoffrey Goetz</dc:creator>
				<category><![CDATA[@NYT]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[iMac]]></category>
		<category><![CDATA[mac mini]]></category>
		<category><![CDATA[Macbook]]></category>
		<category><![CDATA[MacBook Air]]></category>
		<category><![CDATA[MacBook Pro]]></category>
		<category><![CDATA[Macs]]></category>
		<category><![CDATA[replacement]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=423020</guid>
		<description><![CDATA[Macs retain higher resale values than other PCs, but they don't last forever. But how do you know when to act? What are the symptoms of impeding Mac death or obsolescence, and when is a good time to consider getting a new one?  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=423020&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="mac-family-feature" src="http://gigaom2.files.wordpress.com/2011/09/mac-family-feature.jpg?w=300&h=200" alt="" width="300" height="200" class="alignright size-medium wp-image-409086" /></p>
<p>Macs retain <a href="http://www.macworld.com/article/142237/2009/08/save_mac_resale_value.html">higher overall resale values</a> than many other PCs, but they don&#8217;t last forever. But how do you know when to act? What are the symptoms of impeding Mac death or obsolescence, and when is a good time to consider replacing an old Mac with a new one?  The following seven points should help you make an educated decision about whether or not to invest in one of the <a title="Apple updates MacBook Pros with better processors, graphics" href="http://gigaom.com/apple/apple-updates-macbook-pros-with-better-processors-graphics/">new MacBook Pros unveiled Monday</a>, or any other new Mac for that matter.</p>
<p><strong>1. Will not run OS X Lion (or Snow Leopard). </strong>In the past, if you had a Mac running an older version of OS X, you could keep it running for a long time without much issue. But iCloud&#8217;s minimum specs have changed that. Your Mac<a href="http://support.apple.com/kb/HT4949"> must have an Intel Core 2 Duo</a><a href="http://support.apple.com/kb/HT4949">, Core i3, Core i5, Core i7, or Xeon processor</a> to run Lion 10.7.2 which is required to use iCloud on a Mac. If you’re not certain your Mac meets these requirements, you can easily <a href="http://gigaom.com/apple/how-to-identify-the-exact-model-of-your-old-mac/">identify exactly what Mac you have</a> and get the specs from there. Users hoping to update to iCloud from MobileMe will need a newer Mac, and those hoping to stay on top of what could become the core of Apple&#8217;s business will also want to upgrade.</p>
<p>Not everyone needs the convenience features of iCloud, but you should note that Apple has also <a href="http://reviews.cnet.com/8301-13727_7-20105027-263/apple-canceling-security-updates-for-powerpc-macs/">stopped releasing security updates for older Macs</a> as well.  To play it safe, you may need to have a Mac that can <a href="http://support.apple.com/kb/SP575">at least run Snow Leopard</a>.</p>
<p><strong>2. Battery no longer keeps its charge.</strong> While certainly not the primary reason to get rid of a MacBook that still works when plugged in, it&#8217;s a sign that you may be getting near the end of your machine&#8217;s useful life.  Apple does have a <a href="http://www.apple.com/batteries/replacements.html">battery replacement program</a>, even for MacBooks that do not user-accessible batteries, but the cost of replacing a battery can run anywhere from $130 to $180, and if your battery is past its prime, other system components might be nearing their end, too. It may be time to consider turning that laptop into a desktop, and get a new MacBook.</p>
<p><strong>3. Most-used apps are sluggish.</strong> New software tends to get bigger and more demanding with time. With each new update comes a lot more features. These may not be features you need or care about, but sometimes they&#8217;re required in order to maintain compatibility with a particular file format. You can always try sliding back to an earlier version to preserver performance, but if apps you use time and time again are making your computer slow or unusable, it&#8217;s probably time to look for something new.</p>
<p><strong>4. An iPad outperforms your Mac.</strong> It may surprise you to learn that the current <a href="http://browse.geekbench.ca/geekbench2/search?q=iPad2%2C2">iPad 2&#8242;s geek bench scores</a> are about as high as the <a href="http://www.primatelabs.ca/geekbench/mac-benchmarks/">Mac mini G4&#8242;s scores from 2005</a>. You could try to <a href="http://gigaom.com/apple/bringing-a-powermac-g4-back-to-life/">clean out your Mac</a>, free up some hard drive space, or even add some memory or a <a href="http://gigaom.com/apple/tested-ssd-brings-new-life-to-an-old-macbook/">solid state drive to help and improve performance</a>. But at the end of the day, there is a limit to the gains in performance you can squeeze out of older hardware, and the cost of doing so might outweigh the benefit.</p>
<p><strong>5. Difficult-to-replace component has failed. </strong>If you&#8217;re not comfortable replacing the internal components of you Mac yourself, service prices can become cost-prohibitive when compared to buying a new Mac.  You may also end up being very disappointed following a major upgrade when something else goes wrong, like a hard drive failure.  With MacBooks especially, when one part starts to fail, the rest are likely not too far from failing as well.</p>
<p><strong>6. The Mac you want was just updated. </strong>Following the rumors about possible Apple product updates can become more obsession than hobby.  I have looked toward&#8217;s <a href="http://buyersguide.macrumors.com/">MacRumor&#8217;s Buyer&#8217;s Guide</a> for years now in an effort to track down when a particular product is going to be updated.  The simplest rule to follow, however, is that if you need a new Mac, buy a new Mac. But if your need happens to coincide with a fresh product update, don&#8217;t hesitate.</p>
<p><strong>7. You own a PC, but all your mobile devices are Apple. </strong>Like works best with like, and that&#8217;s particularly true of Apple products. Apple has a great guide to help with the <a href="http://www.apple.com/support/switch101/">transition from a PC to a Mac</a>.  And with Apple&#8217;s Boot Camp, VMware Fusion or Parallels, you can keep on using Windows on a Mac if you like.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=423020+7-signs-that-its-time-to-get-a-new-mac&utm_content=ggeoffre">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2012/02/ces-2012-a-recap-and-analysis/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=423020+7-signs-that-its-time-to-get-a-new-mac&utm_content=ggeoffre">CES 2012: a recap and&nbsp;analysis</a></li><li><a href="http://pro.gigaom.com/2011/11/the-future-of-notebooks-following-in-the-footsteps-of-the-macbook-air/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=423020+7-signs-that-its-time-to-get-a-new-mac&utm_content=ggeoffre">The future of notebooks: Following in the footsteps of the MacBook&nbsp;Air</a></li><li><a href="http://pro.gigaom.com/2011/07/mobile-q2-smartphone-growth-surges-ipads-rule-continues/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=423020+7-signs-that-its-time-to-get-a-new-mac&utm_content=ggeoffre">Mobile Q2: Smartphone growth surges; iPad&#8217;s rule&nbsp;continues</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=423020&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>Macs sales up, iPods down according to NPD Group</title>
		<link>http://gigaom.com/apple/macs-sales-up-ipods-down-according-to-npd-group/</link>
		<comments>http://gigaom.com/apple/macs-sales-up-ipods-down-according-to-npd-group/#comments</comments>
		<pubDate>Mon, 12 Sep 2011 20:00:44 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
				<category><![CDATA[@CNN]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[estimates]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[iPod]]></category>
		<category><![CDATA[iPod Touch]]></category>
		<category><![CDATA[mac mini]]></category>
		<category><![CDATA[Macbook]]></category>
		<category><![CDATA[MacBook Air]]></category>
		<category><![CDATA[NPD Group]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=404336</guid>
		<description><![CDATA[New sales data from the NPD Group, as shared by Piper Jaffray, shows that Apple's Mac sales are surging thanks to new models introduced in July. The other side of the coin is that iPod sales are in decline, but that's nothing Apple isn't expecting.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=404336&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="macbookair-feature" src="http://gigaom2.files.wordpress.com/2011/07/macbookair-feature.jpg?w=300&h=200" alt="" width="300" height="200" class="alignright size-medium wp-image-384309" />New sales data from the NPD Group, as shared by Piper Jaffray&#8217;s Gene Munster (via <a href="http://www.businessinsider.com/munster-apples-mac-sales-coming-in-better-than-street-expectations-2011-9">Business Insider</a>) shows that Apple&#8217;s Mac sales are surging on the backs of new models introduced in July. The other side of the coin is that iPod sales are in decline, but that&#8217;s nothing Apple isn&#8217;t expecting.</p>
<p>Apple&#8217;s new MacBook Air and Mac mini are likely driving the increase in Mac sales, which NPD says are on track to deliver between 14 and 18 percent total growth year over year. That&#8217;s based on current numbers which put Mac sales at 22 percent greater than the same quarter last year, with only one month left to go in the three-month period. NPD&#8217;s numbers are estimates based on data gathered from retailer point-of-sale systems. It&#8217;s worth noting that NPD&#8217;s estimates are often under Apple&#8217;s final official tallies, in part because they don&#8217;t necessarily account for online sources.</p>
<p>Double digit increases in Mac sales at a time when <a href="http://gigaom.com/apple/samsung-apple-only-winners-as-tablets-eat-into-european-pc-sales/">other PC sales seem to be flatlining</a> seems like an endorsement of Apple&#8217;s strategy, which involves pushing the envelope of what constitutes portable computing and also moving beyond physical disc-based media. It&#8217;s a vote of confidence that stands a good chance of encouraging Apple to pursue a similar strategy along its remaining Mac line, including MacBook Pro and iMac computers.</p>
<p>The flip side, as mentioned, is that NPD&#8217;s data suggests iPod sales are down 16 percent year over year currently. Munster notes this is actually less of a slide than most analysts predicted going into the quarter, and it&#8217;s probably not something Apple is too concerned with. Declines in the media player line are likely <a href="http://www.infosyncworld.com/reviews/cell-phones/ipad-2-could-cannibalize-the-ipod-touch/11918.html">attributable to record increases in iPhone and iPad sales</a>, which will be a much more lucrative opportunity for Apple going forward anyway.</p>
<p>Apple&#8217;s newest Macs could lead the company to a record quarter for Mac sales, which will be a significant victory for a company whose admitted focus is more on mobile devices. If Apple&#8217;s tablet efforts can slow down the competition from PCs while not affecting the growth of their own traditional computers, that&#8217;s about as much as Cupertino can ask for.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=404336+macs-sales-up-ipods-down-according-to-npd-group&utm_content=etherin">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/11/connected-world-the-consumer-technology-revolution/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=404336+macs-sales-up-ipods-down-according-to-npd-group&utm_content=etherin">Connected world: the consumer technology&nbsp;revolution</a></li><li><a href="http://pro.gigaom.com/2011/08/flash-analysis-steve-jobs/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=404336+macs-sales-up-ipods-down-according-to-npd-group&utm_content=etherin">Flash analysis: Steve&nbsp;Jobs</a></li><li><a href="http://pro.gigaom.com/2012/03/monetizing-music-in-the-post-scarcity-age/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=404336+macs-sales-up-ipods-down-according-to-npd-group&utm_content=etherin">Monetizing music in the post-scarcity&nbsp;age</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=404336&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>2011 Mac mini review: Ding dong, the disc is dead</title>
		<link>http://gigaom.com/apple/2011-mac-mini-review-ding-dong-the-disc-is-dead/</link>
		<comments>http://gigaom.com/apple/2011-mac-mini-review-ding-dong-the-disc-is-dead/#comments</comments>
		<pubDate>Mon, 01 Aug 2011 19:32:36 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
				<category><![CDATA[App Store]]></category>
		<category><![CDATA[cord cutting]]></category>
		<category><![CDATA[core i5]]></category>
		<category><![CDATA[cpu]]></category>
		<category><![CDATA[CPUs]]></category>
		<category><![CDATA[desktop computing]]></category>
		<category><![CDATA[dual-core processing]]></category>
		<category><![CDATA[hard drives]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[mac mini]]></category>
		<category><![CDATA[MacBook Air]]></category>
		<category><![CDATA[operating systems]]></category>
		<category><![CDATA[os x]]></category>
		<category><![CDATA[pages]]></category>
		<category><![CDATA[system-preferences]]></category>
		<category><![CDATA[versions]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=386155</guid>
		<description><![CDATA[The new Mac mini does away with the optical disc drive, leading to a price reduction for Apple's diminutive desktop. Without it, and with the addition of Thunderbolt and dedicated graphics, how does the mini stack up as a desktop and as a home theater PC?<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=386155&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="2011-mac-mini" src="http://gigaom2.files.wordpress.com/2011/08/2011-mac-mini.jpg?w=300&h=200" alt="" width="300" height="200" class="alignright size-medium wp-image-386281" />Apple&#8217;s recently updated computers include the <a title="11.6-inch MacBook Air review: Petite powerhouse" href="http://gigaom.com/apple/11-6-inch-macbook-air-review-petite-powerhouse/">MacBook Air</a>, which I looked at last week, and also the <a title="Apple launches OSX, Macbook Air &amp; Mac Mini Updates" href="http://gigaom.com/apple/apple-launches-osx-macbook-air-mac-mini-updates/">Mac mini</a>. The new Mac mini does away with the optical disc drive, leading to a tidy price reduction for Apple&#8217;s diminutive desktop. So sans disc drive and with the addition of Thunderbolt and dedicated graphics, how does the new mini stack up as a desktop and as a home theater PC?</p>
<h2>Specs and stats</h2>
<p>The Mac mini I&#8217;m reviewing here is the $799 model, which comes with 4 GB of RAM, a 500 GB hard drive, a 2.5 GHz Intel Core i5 processor and a dedicated AMD Radeon HD 6630M graphics card with 256 MB of RAM. Connection options include 4 USB 2.0 ports, FireWire 800, a Thunderbolt connector, HDMI, Ethernet, digital/analog line in and line out ports and an SDXC card slot. It also has 802.11n Wi-Fi networking, and the new low-power Bluetooth 4.0 specification.</p>
<p>The new Core i5 series processor pushes a lot of weight compared to previous generations. Running it through Geekbench revealed scores of 6902 on average in my tests, compared to <a href="http://www.primatelabs.ca/geekbench/mac-benchmarks/">3627 for the Mac mini released in 2010</a> (higher is better). Geekbench measures the maximum theoretical performance, but those higher scores should translate to noticeable speed improvements in overall performance.</p>
<p>While all the new Mac minis are much better at CPU-intensive tasks, the $799 model should really excel when it comes to graphics. Thanks to the dedicated AMD Radeon HD 6630M card, which marks the first time the Mac mini has had a dedicated card (maybe made possibly by dropping the optical disk), tasks like video editing and gaming go more smoothly on this mini than on any before it.</p>
<a href="http://gigaom.com/apple/2011-mac-mini-review-ding-dong-the-disc-is-dead/#gallery-386155-1-slideshow">Click to view slideshow.</a>
<h2>Performance</h2>
<p>For me, the new Mac mini is replacing a much older model (2007, the first Intel Core 2 Duo version) that acted as the nerve center of my home theater setup. Compared to that machine, the new Mac mini offers many advantages: The larger stock 500 GB drive means I can depend less on external storage; HDMI out provides a single cable connection option that doesn&#8217;t require any adapters when used with an HDTV; SDXC support means I should have no problem viewing home movies or vacation slideshows from the cameras of visitors; and Thunderbolt promises to eventually make it possible to use huge, fast external storage media libraries a possibility, thanks to devices like the <a title="Apple starts selling a Thunderbolt cable, RAID systems to use it with" href="http://gigaom.com/apple/apple-starts-selling-a-thunderbolt-cable-raid-systems-to-use-it-with/">Pegasus RAID array</a>.</p>
<p>On the other hand, the new Mac mini does away with the built-in optical disc drive, so users looking to play back their DVD movies either have to pony up an additional $79 for the MacBook Air SuperDrive, or set about <a title="How to Backup Your DVD Movies for Mac, Apple TV, iOS &amp; iPod" href="http://gigaom.com/apple/how-to-backup-your-dvd-movies-for-mac-apple-tv-ios-and-ipod/">converting their existing media library</a>. Personally, the DVD drive removal is a welcome change; I long ago abandoned physical media for the convenience and reduced clutter of digital purchases and rentals. But if you have an extensive DVD movie collection you aren&#8217;t eager to part with, look at Apple&#8217;s deals on previous-generation refurbished Macs for a media center PC that will better suit your needs.</p>
<p>If you&#8217;re looking to use the new Mac mini as a workstation or traditional PC, this update has a lot to recommend it. I found that &#8212; like the <a href="http://gigaom.com/apple/11-6-inch-macbook-air-review-petite-powerhouse/">MacBook Air I reviewed</a> last week &#8212; it deals well with the load caused by using multiple open apps simultaneously, including demanding apps like Photoshop CS5 and iMovie. What it doesn&#8217;t do as well as the MacBook Air is load apps quite as fast, or handle shutdown and startup with the same lightning speed. That&#8217;s due mostly to the spinning disk drive which the Mac ships with by default, but Apple does offer a (fairly expensive) <a href="http://store.apple.com/us/browse/home/shop_mac/family/mac_mini/select?mco=MjMzOTQxMTc">SSD customization option</a>.</p>
<p>There&#8217;s one area where the new Mac mini has quite a bit of unique niche appeal: it&#8217;s road-readiness. With just a couple of input devices and the Mac mini itself, which has just a power cord with no heavy and unsightly brick, it actually gives Mac notebooks a run for their money in terms of physical footprint. Frequent travellers could easily pack one for use with the HDTVs now common in most business hotel rooms. And if they want a device that&#8217;s a desktop at home and offers more screen real estate than a laptop on the road, it&#8217;s quite a bit cheaper than a MacBook.</p>
<h2>Verdict</h2>
<p>Apple&#8217;s newest Mac mini is the best yet, thanks to a lower price tag and processor updates that deliver big CPU performance boosts with even lower power consumption. If you&#8217;re looking for a fairly future-proof home theater PC, or a low-cost, moderately powered workstation that can follow you wherever you need to go, this is the Mac for you.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=386155+2011-mac-mini-review-ding-dong-the-disc-is-dead&utm_content=etherin">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2010/09/how-to-market-your-iphone-app-a-developers-guide/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=386155+2011-mac-mini-review-ding-dong-the-disc-is-dead&utm_content=etherin">How to Market Your iPhone App: A Developer&#8217;s&nbsp;Guide</a></li><li><a href="?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=386155+2011-mac-mini-review-ding-dong-the-disc-is-dead&utm_content=etherin"></a></li><li><a href="http://pro.gigaom.com/2009/07/virtual-worlds-trends-and-opportunities/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=386155+2011-mac-mini-review-ding-dong-the-disc-is-dead&utm_content=etherin">Virtual Worlds: Trends and&nbsp;Opportunities</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=386155&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>How and when to reset your Mac&#8217;s PRAM and SMC</title>
		<link>http://gigaom.com/apple/when-to-reset-your-macs-pram-and-smc/</link>
		<comments>http://gigaom.com/apple/when-to-reset-your-macs-pram-and-smc/#comments</comments>
		<pubDate>Tue, 26 Jul 2011 15:42:57 +0000</pubDate>
		<dc:creator>Geoffrey Goetz</dc:creator>
				<category><![CDATA[10.7]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[iMac]]></category>
		<category><![CDATA[lion]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[mac mini]]></category>
		<category><![CDATA[mac pro]]></category>
		<category><![CDATA[Macbook]]></category>
		<category><![CDATA[MacBook Pro]]></category>
		<category><![CDATA[os x]]></category>
		<category><![CDATA[upgrade]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=376037</guid>
		<description><![CDATA[There are times when your Mac will just start misbehaving. Video settings getting reset, fans start running at full speed, and more. This often happens after an upgrade like Lion. There are many possible fixes, but if everything fails, try resetting your PRAM or SMC.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=376037&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>There are times when your Mac will just start misbehaving. Video settings getting reset, fans start running at full speed, keyboard lights don&#8217;t come on when they should.  This is most likely to happen following a hardware upgrade, extended power outage or even a major software upgrade (like Lion). In those cases, sometimes you need to reset your Mac&#8217;s parameter random access memory (PRAM) or system management controller (SMC) to get things running smoothly again.</p>
<h2>Try this first</h2>
<p>There are some good best practices to perform before running off and resetting your Mac at the first sign of strange behavior. This isn&#8217;t a step-by-step list; try each and all of the below separately when you&#8217;re having trouble:</p>
<ul>
<li>Quit (Command+Q) or even Force Quit (Command+Option+Esc) any and all running applications.</li>
<li>Log off and then log back on to any and all logged on user accounts.</li>
<li>Put the Mac to sleep and wake it up again.</li>
<li>Restart the Mac.</li>
<li>Shut down and unplug the Mac (and remove any battery if you have access) for at least thirty seconds before powering back on.</li>
</ul>
<p>You may even have to press and hold the power button several seconds in extreme cases when your Mac is truly not responding or refuses to shut down and power off. But if you have tried all of this to no avail, then perhaps you do need to either reset your PRAM or your SMC.</p>
<h2>Parameter random access memory</h2>
<p>PRAM is used by OS X to store certain information that the system can access quickly. Macs <a href="http://support.apple.com/kb/ht1242">will store settings like</a> which startup drive to boot from, various display and video settings, startup speaker volume and even the DVD&#8217;s region settings. If you feel that <a href="http://support.apple.com/kb/HT1895">you need to reset your Mac&#8217;s PRAM</a> because of the issues you&#8217;re having, do the<a href="http://support.apple.com/kb/ht1379"> following</a>:</p>
<ol>
<li>Turn off your Mac. Don&#8217;t worry about disconnecting the power or removing the battery.</li>
<li>Turn on your Mac and hold down the Command, Option, P, and R keys all at the same time (all four keys).<a href="http://gigaom2.files.wordpress.com/2011/07/pram-reset-graphic.jpg"><img  title="pram-reset-graphic" src="http://gigaom2.files.wordpress.com/2011/07/pram-reset-graphic.jpg?w=300&h=148" alt="" width="300" height="148" class="aligncenter size-medium wp-image-383763" /></a></li>
<li>Keep holding down all four keys until you hear the startup sound for a second time.</li>
</ol>
<p>If you do not hear the startup sound twice, then you most likely have not reset the PRAM.  If you find that your Mac is not retaining the information that is stored in PRAM when you perform a shutdown, then it might be time to replace your Mac&#8217;s main logic board battery.  This is sometimes referred to as the PRAM or Clock Battery. I hardly ever fully shut down and power off any of my Macs, and have yet to replace this battery on any Mac I have owned, so that should only be the culprit in very extreme cases.</p>
<h2>System management controller</h2>
<p>The SMC is an Intel-only feature.  There are <a href="http://support.apple.com/kb/HT3964">so many symptoms</a> that can potentially be solved by resetting the SMC that you&#8217;d think you would need to do this sort of reset all of the time. These include fans running out of control, lights not displaying correctly, the Mac does not sleep or wake properly, and just generally poor performance and high CPU cycles for no good reason. There are three ways to reset your SMC, <a href="http://support.apple.com/kb/HT3964">based on what sort of Intel-based Mac you have</a>:<br />
<strong>Portable Macs with removable batteries</strong></p>
<ol>
<li>Shut down the Mac, unplug and remove the battery.</li>
<li>Press and hold the power button for five seconds before releasing.</li>
<li>Replace the battery (just put it back in), plug in the Mac and turn it back on.</li>
</ol>
<p><strong>Portable Macs without removable batteries</strong></p>
<ul>
<li>Shut down the Mac.</li>
<li>Ensure that the Mac is plugged into a power source.</li>
<li>While the Mac is turned off, press and hold the Shift, Control and Option keys, as well as the Power button.</li>
<li>Release all four keys at the same time (note: the Mac should not power on when performing this task).</li>
<li>Press the power button to turn the Mac back on.</li>
</ul>
<p><strong>Desktop Mac Pros, iMacs and Mac minis</strong></p>
<ul>
<li>Shut down and unplug the Mac.</li>
<li>Keep the Mac unplugged for at least fifteen seconds.</li>
<li>Plug the Mac back in and do <span style="text-decoration: underline;">not</span> turn it back on for at least five seconds.</li>
<li>Press the power button to turn the Mac back on.</li>
</ul>
<p>This shouldn&#8217;t be considered a routine operation, like fixing file permissions in Disk Utility. It&#8217;s just something to keep in mind as a possible last resort solution to weird behaviors that your Mac starts to develop, which can often happen when you perform upgrades like installing OS X Lion, especially on older hardware.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=376037+when-to-reset-your-macs-pram-and-smc&utm_content=ggeoffre">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2012/03/the-new-it-manager-part-2-new-challenges-for-the-it-organization/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=376037+when-to-reset-your-macs-pram-and-smc&utm_content=ggeoffre">New challenges for the IT&nbsp;organization</a></li><li><a href="http://pro.gigaom.com/2012/03/the-new-it-manager-part-1-trends-affecting-it-in-business/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=376037+when-to-reset-your-macs-pram-and-smc&utm_content=ggeoffre">The new IT manager, part&nbsp;1</a></li><li><a href="http://pro.gigaom.com/2012/02/forecasting-the-tablet-market-over-366-million-units-by-2016/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=376037+when-to-reset-your-macs-pram-and-smc&utm_content=ggeoffre">Tablet market to hit over 377 million units by&nbsp;2016</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=376037&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>Apple launches OSX, Macbook Air &amp; Mac Mini Updates</title>
		<link>http://gigaom.com/apple/apple-launches-osx-macbook-air-mac-mini-updates/</link>
		<comments>http://gigaom.com/apple/apple-launches-osx-macbook-air-mac-mini-updates/#comments</comments>
		<pubDate>Wed, 20 Jul 2011 13:44:54 +0000</pubDate>
		<dc:creator>Om Malik</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[mac mini]]></category>
		<category><![CDATA[MacBook Air]]></category>
		<category><![CDATA[Thunderbolt]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=378957</guid>
		<description><![CDATA[Apple today released its much awaited Mac OSX Lion operating system and upgrades to Mac Mini, Macbook Air and a new Thunderbolt I/O-based display. This is a much awaited announcement and is surely going to fuel Apple's already red-hot business. <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=378957&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://gigaom.com/apple/apple-launches-osx-macbook-air-mac-mini-updates/macmini_34lf_print/" rel="attachment wp-att-378964"><img  title="MacMini_34LF_PRINT" src="http://gigaom2.files.wordpress.com/2011/07/macmini_34lf_print.jpg?w=210&h=138" alt="" width="210" height="138" class="alignleft size-thumbnail wp-image-378964" /></a></p>
<p>So the rumors were true. Apple &#8212; as reported earlier by many web publications &#8212; released the newest version of its operating system, OS X Lion this morning. It is a $30 4GB download from the Apple store. And unless you have a superfast connection – this is going to be one long download. However, if you are not in the mood to download and are looking to spend some of your money, Apple has released a slew of products that include OS X Lion.</p>
<p>Instead of recapping all its features, here are some of the articles about OS X from our archives:</p>
<ul>
<li><a href="http://gigaom.com/apple/mac-os-x-lion-includes-many-small-but-significant-changes/">Mac OS X includes many small but significant changes</a>.</li>
<li><a href="http://gigaom.com/apple/how-mac-os-x-lion-leads-to-the-next-computing-revolution/">How OS X Lion leads to the next computing revolution</a>.</li>
<li><a href="http://gigaom.com/apple/10-new-features-in-os-x-lion/">Ten new features in OS X Lion</a></li>
</ul>
<p><strong>The New Mac Mini</strong>:</p>
<p><a href="http://gigaom.com/apple/apple-launches-osx-macbook-air-mac-mini-updates/macmini_pboh_print/" rel="attachment wp-att-378965"><img  title="MacMini_PBOH_PRINT" src="http://gigaom2.files.wordpress.com/2011/07/macmini_pboh_print.jpg?w=210&h=140" alt="" width="210" height="140" class="alignright size-thumbnail wp-image-378965" /></a></p>
<p>It is 7.7-inches square and 1.4-inches thin. It has a compact aluminum design and comes in three different configurations with a choice to use one the latest dual-core Intel Core i5 or Intel Core i7 processors, AMD Radeon HD 6630M discrete graphics, or a quad-core Intel Core i7 powered server configuration. It comes preloaded with OS X Lion. It doesn’t have an optical disc drive and can include up to 8 GBs of memory, a faster 7200-RPM hard drive and a 256GB solid-state drive. It comes with Thunderbolt I/O technology for expansion possibilities never before available to Mac mini users. It starts at $599 but is not exactly cheap as you opt for the top end of the line.</p>
<p><strong>The New MacBook Air</strong></p>
<p><a href="http://gigaom.com/apple/apple-launches-osx-macbook-air-mac-mini-updates/macbookair_hero_3_launchpad_missioncontrol_print/" rel="attachment wp-att-378963"><img  title="MacBookAir_Hero_3_LaunchPad_MissionControl_PRINT" src="http://gigaom2.files.wordpress.com/2011/07/macbookair_hero_3_launchpad_missioncontrol_print.jpg?w=604&h=243" alt="" width="604" height="243" class="alignleft size-full wp-image-378963" /></a></p>
<p>Apple <a href="http://www.apple.com/pr/library/2011/07/20Apple-Updates-MacBook-Air-With-Next-Generation-Processors-Thunderbolt-I-O-Backlit-Keyboard.html">today announced</a> upgrades to its MacBook Air line-up of products. It is available in 11-inch and 13-inch models and uses Intel Core i5 and Core i7 dual-core processors, high-speed Thunderbolt I/O technology, has a backlit keyboard and comes preloaded with Mac OS X Lion. MacBook Air also features Intel HD Graphics 3000 and offers up to 4GB of faster 1333 MHz memory. The new Intel processors make them twice as fast as the previous generation.</p>
<p><strong>The New Apple Thunderbolt Display</strong>:</p>
<p><a href="http://gigaom.com/apple/apple-launches-osx-macbook-air-mac-mini-updates/macmini_thunderboltdisplay_magicmouse_pf_print/" rel="attachment wp-att-378966"><img  title="MacMini_ThunderboltDisplay_MagicMouse_PF_PRINT" src="http://gigaom2.files.wordpress.com/2011/07/macmini_thunderboltdisplay_magicmouse_pf_print.jpg?w=326&h=336" alt="" width="326" height="336" class="alignleft" /></a></p>
<p>It uses the Thunderbolt I/O technology and it is 27 inches in screen size. It has a 16:9 edge-to-edge glass design and the display uses IPS technology with an ultra wide 178-degree viewing angle. The Thunderbolt Display includes a built-in FaceTime HD video camera for crisp video conferencing, a 2.1 speaker system for high quality audio, an integrated MagSafe charger to keep Mac notebooks charged, three USB 2.0 ports, one FireWire 800 port, one Gigabit Ethernet port and a Thunderbolt port for daisy chaining up to five additional Thunderbolt devices. From the looks of it, this screen is made entirely for the Thunderbolt Macs. Unfortunately, if you have one of the old Macs, it is not clear if you can use this display. It is going to cost you $999 and will be available in next 60 days.</p>
<p>My  initial take: All these devices are great if you a brand new buyer, but they don&#8217;t seem too appealing if you are someone who owns the last generation of Macbook Air and wants to upgrade. I am mildly irritated by this and hopefully a conversation later with the Apple executives would bring some clarity.</p>
<p>Update: Someone on Twitter tells me that while the mini-Display ports are going to work fine with Thunderbolt adapters, it might be difficult for others like DisplayPort and DVI and HDMI.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=378957+apple-launches-osx-macbook-air-mac-mini-updates&utm_content=om">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/05/the-case-for-increased-ma-in-2011-actions-and-outlooks/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=378957+apple-launches-osx-macbook-air-mac-mini-updates&utm_content=om">The Case for Increased M&amp;A in 2011: Actions and&nbsp;Outlooks</a></li><li><a href="http://pro.gigaom.com/2011/05/the-structure-50-the-top-50-cloud-innovators/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=378957+apple-launches-osx-macbook-air-mac-mini-updates&utm_content=om">The Structure 50: The Top 50 Cloud&nbsp;Innovators</a></li><li><a href="http://pro.gigaom.com/2011/04/connected-consumer-q1-the-over-the-top-vs-pay-tv-battle-heats-up/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=378957+apple-launches-osx-macbook-air-mac-mini-updates&utm_content=om">Connected Consumer Q1: The Over-the-Top vs. Pay TV Battle Heats&nbsp;Up</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=378957&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>Is this summer the real debutante ball for Thunderbolt?</title>
		<link>http://gigaom.com/apple/is-this-summer-the-real-debutante-ball-for-thunderbolt/</link>
		<comments>http://gigaom.com/apple/is-this-summer-the-real-debutante-ball-for-thunderbolt/#comments</comments>
		<pubDate>Mon, 20 Jun 2011 13:22:32 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[i/o]]></category>
		<category><![CDATA[Intel]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[mac mini]]></category>
		<category><![CDATA[mac pro]]></category>
		<category><![CDATA[Macbook]]></category>
		<category><![CDATA[MacBook Air]]></category>
		<category><![CDATA[sandy bridge]]></category>
		<category><![CDATA[Thunderbolt]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=364229</guid>
		<description><![CDATA[Thunderbolt has arrived, but it's been on the market now since February, and we've yet to see it really do much in the way of changing how we use our Macs. Signs indicate that this summer could be the time we do see that happen.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=364229&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="thunderbolt-feature" src="http://gigaom2.files.wordpress.com/2011/02/thunderbolt-feature.jpg?w=300&h=200" alt="" width="300" height="200" class="alignright size-medium wp-image-301951" />Thunderbolt, Intel&#8217;s new high speed data transfer tech, has arrived, but it&#8217;s been <a title="What Thunderbolt Means for End Users" href="http://gigaom.com/apple/what-thunderbolt-means-for-end-users/">on the market now since February</a>, and we&#8217;ve heard a lot of noise, but have yet to see it really do much in the way of changing how we use our Macs. Signs indicate that this summer could be the time we do see that happen.</p>
<p>A <a href="http://twitter.com/#!/brian_tong/status/82492887341867009">new report</a> from CNET claims that Apple will be upgrading its Mac Pro and Mac mini computers with the new high-speed I/O Thunderbolt port, and with Sandy Bridge processors. Similar upgrades have already been launched for the MacBook Pro and iMac lines, and one is <a title="Apple’s next MacBook Air will be the new flagship Mac" href="http://gigaom.com/apple/apples-next-macbook-air-will-be-the-new-flagship-mac/">rumored to be in the works for the MacBook Air</a>, too. If these reports are accurate, all updates are expected to arrive by the end of summer at the latest, which would make Thunderbolt nearly ubiquitous on new Macs, with the exception of the basic MacBook.</p>
<p>Thunderbolt has lots of promise, but there&#8217;s a problem: there aren&#8217;t really any peripherals out there that use it yet. Apple seems poised to fix that, however, as a recent report by MacRumors suggests that we&#8217;ll see a host of Thunderbolt peripherals arrive alongside Apple&#8217;s Final Cut Pro X video editing application sometime this week. Apple could well use Final Cut Pro to jumpstart Thunderbolt by showing video pros just how much faster their workflows could be with super high speed data transfers.</p>
<p>But pro Thunderbolt hardware and peripherals with mass market appeal are two very different things. Cost will be a factor with the first wave of Thunderbolt hardware, but if Apple is aiming to have Thunderbolt present across its Mac lineup by summer&#8217;s end, I&#8217;d argue that we&#8217;ll see the first line of peripherals aimed at the average user by fall, too. Count on early entrants to consist mainly of adapters for use with older, more established tech. Adapters have the advantage of being cheap, and working with kit that buyers already have.</p>
<p>Thunderbolt can easily be <a href="http://www.intel.com/technology/io/thunderbolt/index.htm">adapted to work with other high-speed technologies</a> like USB 3.0, and eSATA. Not only that, but it should be easy to make hubs that include these technologies along with older standards like FireWire and USB for docking solutions that truly cover all the bases. Adapters will make Thunderbolt a boon to consumers and accessory-makers alike long before dedicated Thunderbolt devices make the move from professional to consumer levels of affordability.</p>
<p>The real &#8216;headline&#8217; updates of recent Macs have been Sandy Bridge and Thunderbolt. Improved processors is a great addition, but Thunderbolt is the new feature that&#8217;s easier for most consumers to grasp. If Apple does get it on all shipping Macs by the end of the summer, we&#8217;ll see an accompanying tidal wave of third-party accessories that should help Thunderbolt prove its usefulness by the time fall rolls around.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=364229+is-this-summer-the-real-debutante-ball-for-thunderbolt&utm_content=etherin">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/05/the-case-for-increased-ma-in-2011-actions-and-outlooks/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=364229+is-this-summer-the-real-debutante-ball-for-thunderbolt&utm_content=etherin">The Case for Increased M&amp;A in 2011: Actions and&nbsp;Outlooks</a></li><li><a href="http://pro.gigaom.com/2011/05/the-structure-50-the-top-50-cloud-innovators/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=364229+is-this-summer-the-real-debutante-ball-for-thunderbolt&utm_content=etherin">The Structure 50: The Top 50 Cloud&nbsp;Innovators</a></li><li><a href="http://pro.gigaom.com/2011/04/infrastructure-q1-iaas-comes-down-to-earth-big-data-takes-flight/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=364229+is-this-summer-the-real-debutante-ball-for-thunderbolt&utm_content=etherin">Infrastructure Q1: IaaS Comes Down to Earth; Big Data Takes&nbsp;Flight</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=364229&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>How To Cut the Cord Apple-Style in 2011</title>
		<link>http://gigaom.com/apple/how-to-cut-the-cord-apple-style-in-2011/</link>
		<comments>http://gigaom.com/apple/how-to-cut-the-cord-apple-style-in-2011/#comments</comments>
		<pubDate>Thu, 30 Dec 2010 21:00:43 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
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		<description><![CDATA[As if you needed another reason to ditch cable in 2011, it looks like prices are going up. So if you're finally tired of getting fleeced, here's a number of choices for how to cut the cord and go cable-free the Apple way.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=281770&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img title="apple-cord-cutting" src="http://gigaom2.files.wordpress.com/2010/12/apple-cord-cutting.png?w=604&h=403" alt="" width="604" height="403" class="aligncenter size-full wp-image-281855">As if you needed another reason to ditch cable in 2011, it looks like <a href="http://gigaom.com/video/cablecos-pass-buck-to-take-bucks-from-consumers-in-2011/">prices are going up at some of the biggest providers</a>. So if you’re finally tired of getting fleeced, here’s how to cut the cord and go cable-free the Apple way. You even have more options than you did the same time last year, too.</p>
<h3>Option 1: The Mac Way</h3>
<p>This is the most powerful and versatile option, but it’s also among the most expensive. You can get away with spending relatively little by using a Mac mini. The idea is to set up a Mac computer connected to your TV as a media centre. The Mac mini is perfect if you want to dedicate a computer entirely to this task, thanks to its small form factor and HDMI port. If you’d still like to use your computer as a computer, too, then getting a Mac notebook might be a better solution.</p>
<p>The benefit of using a Mac is that you have all of the power of a full desktop computer. That means you can browse the web, access Flash-based video sites (Hulu, network sites), and even play full-featured video games using USB or wireless game pads if you like. You can also use <a href="http://www.boxee.tv/">Boxee</a>, <a href="http://xbmc.org/">XBMC</a> or <a href="http://www.plexapp.com/">Plex</a> (media player and organization apps) to make your Mac more easy to control and navigate with a remote in a home theater setting.</p>
<p>You can use Netflix on your Mac using the web interface, but there are better ways. Boxee has a Netflix app, for example, which makes it far easier to control. There’s also possibly <a href="http://dribbble.com/shots/86041-Netflix-for-Mac">a native Mac app in the works from a third-party developer</a>, and Netflix itself might get in on that game when the Mac App Store launches next week.</p>
<ul><li><strong>Hardware Required:</strong> Mac, HDMI or VGA cable (depending on which port your TV has available), Mini DisplayPort-to-VGA adapter (if you’re using a Mac other than the Mac mini).</li>
<li><strong>Cost:</strong> $$$$</li>
<li><strong>Advantages:</strong> Full computer at your disposal, supports Flash.</li>
<li><strong>Ideal for:</strong> The advanced Mac enthusiast who wants to have it all.</li>
</ul><h3>Option 2: The iPad Way</h3>
<p>Using an iPad to cut the cord is probably the easiest option to overlook, but it’s also among the simplest. It can even provide HD output via the dock connector-to-VGA peripheral, though using the Apple Component AV cable will only provide standard definition video.</p>
<p>The iPad is also limited in terms of content sources. Obviously, it won’t play Flash content, and not all apps provide video-out support. Hulu Plus is a notable example of one that doesn’t. Some very crucial ones do, however, like Netflix. If you purchase or rent most of your video content through iTunes, though, the iPad will work well for you.</p>
<p>Finally, remember that controlling your iPad while watching video through your home theatre system could be quite awkward, and the device will have to remain tethered to your TV if you don’t have an Apple TV to stream to. But the iPad is a good choice if you’d like to also be able to take your media with you and access it on the go.</p>
<ul><li><strong>Hardware Required:</strong> iPad, Dock Connector to VGA Adapter, Apple Component AV Cable.</li>
<li><strong>Cost:</strong> $$$</li>
<li><strong>Advantages:</strong> Also a standalone portable solution.</li>
<li><strong>Ideal for:</strong> The infrequent TV-watcher who spends most of his/her time out of the house.</li>
</ul><h3>Option 3: The Apple TV Way</h3>
<p>The new Apple TV is a great option for Apple cord cutters, since it’s small, cheap, and easy to set up. It provides access to iTunes rentals and Netflix, and it provides HD quality video (720p). If you’re not really amazing at using OS X, and you want a set-it-and-forget-it solution, this is the way to go. It’s even quite portable, since it’s so small and only requires two cables, as I’ve proven many times by taking my own when visiting friends and family.</p>
<p>Apple TV does have some downsides to consider. Unlike the Mac and iPad, there’s no way to browse the internet from the device, which could limit your content sources. In fact, as of right now, you’re only able to get video from Netflix, YouTube, and iTunes, unless you’ve stored your own content on a computer attached to your local network in an iTunes-friendly format. Flash video isn’t anywhere near an option, unless you go the jailbreak route. Also unlike the Mac and the iPad, you won’t be able to store any media locally on the device, so you can only watch what you can stream from other sources.</p>
<p>If you have an iOS device, <a title="Hands-On With Apple’s AirPlay in iOS 4.2" href="http://gigaom.com/apple/hands-on-with-apples-airplay-in-ios-4-2/">AirPlay</a> provides another reason to consider Apple TV. You can stream content from your iPhone, iPad or iPod touch (providing you’re using iOS 4.2) from your device to your Apple TV easily, although the type of content that can be streamed is limited to YouTube videos, local videos synced from iTunes, pictures and music.</p>
<ul><li><strong>Hardware Required:</strong> Apple TV, HDMI cable, optical audio cable (optional).</li>
<li><strong>Cost:</strong> $</li>
<li><strong>Advantages:</strong> Portable, cheap, easy to add to an existing home theatre setup.</li>
<li><strong>Ideal for:</strong> Average Mac user who wants to primarily use Netflix and the iTunes store for content.</li>
</ul><p>Any other tips or ideas for ditching the cable subscription with the help of your Mac and Apple devices?</p>
<p><strong>Related content from GigaOM Pro (sub req’d):</strong></p>
<ul><li><a href="http://pro.gigaom.com/2010/12/connected-consumer-2011-rise-of-the-virtual-video-operator/?utm_source=apple&amp;utm_medium=editorial&amp;utm_content=etherin&amp;utm_campaign=intext&amp;utm_term=281770+how-to-cut-the-cord-apple-style-in-2011">Connected Consumer 2011: Rise of the Virtual Video Operator</a></li>
<li><a href="http://pro.gigaom.com/2010/12/report-a-mobile-video-market-overview/?utm_source=apple&amp;utm_medium=editorial&amp;utm_content=etherin&amp;utm_campaign=intext&amp;utm_term=281770+how-to-cut-the-cord-apple-style-in-2011">Report: A Mobile Video Market Overview</a></li>
<li><a href="http://pro.gigaom.com/2010/12/mobile-industry-2011-data-consumption-will-explode/?utm_source=apple&amp;utm_medium=editorial&amp;utm_content=etherin&amp;utm_campaign=intext&amp;utm_term=281770+how-to-cut-the-cord-apple-style-in-2011">Mobile 2011: Data Consumption Will Explode</a></li>
</ul>
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		<title>The Mac mini Gets an International Price Cut</title>
		<link>http://gigaom.com/apple/the-mac-mini-gets-an-international-price-cut/</link>
		<comments>http://gigaom.com/apple/the-mac-mini-gets-an-international-price-cut/#comments</comments>
		<pubDate>Tue, 02 Nov 2010 12:51:38 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
				<category><![CDATA[@CNN]]></category>
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		<description><![CDATA[Early this morning, Apple lowered the price of the Mac mini in many international stores. Macerkopf.de points out that prices seem to have changed in all stores except the U.S. one, but that's not entirely accurate, since in Australia and Canada they remain the same.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=243013&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img title="Mac Mini" src="http://gigapple.files.wordpress.com/2010/06/new_macmini_top_down_may2010.jpg?w=604" alt=""   class="alignleft size-full wp-image-183773">Early this morning, Apple lowered the price of the Mac mini in many international stores. <a href="javascript://ctr._submitUrl(true);">Macerkopf.de</a> (Google translation) points out that prices seem to have changed in all stores except the U.S. store, but that’s not entirely accurate, since in Australia and Canada, they remain the same.</p>
<p>There’s a pretty big difference for those buying with Euros, however, as the price of the base 2.4GHz Intel Core 2 Duo processor-powered Mac mini is now only 709 € ($993.80 USD), down from 809 €. The 2.66GHz Snow Leopard Server mini also got a price cut of 150 €, down to 999 € from 1149 €. In the UK, Apple instituted a £50 price reduction across the board, making the two Mac mini models £599 ($959.77 USD) and £879 respectively.</p>
<p>New pricing could be a reflection of the weak U.S. dollar, but if that were the only reason, Canada would definitely have been included, since its currency is doing quite well. More likely, the changes reflect a refining of the backend processes related to international retail that allowed Apple to keep its margins while offering consumers a break, or awareness on Apple’s part that it was pricing itself out of European and other markets, as <a href="http://gigaom.com/apple/mac-market-share-up-in-u-s-down-worldwide-ios-to-blame/">stagnant growth worldwide for Mac</a> market share would seem to suggest.</p>
<p>Whatever the reason, it does make the Mac mini a far more attractive option to international customers. The mini has always been the cheapest way to get into OS X, and now it’s cheaper still. I only hope that Apple sees overwhelming positive response to the drops in price, since maybe then we’ll see the same strategy applied to other offerings, too.</p>
<p><strong>Related content from GigaOM Pro (sub req’d):</strong></p>
<ul><li><a href="http://pro.gigaom.com/2010/10/motives-and-possibilities-for-a-big-apple-acquisition/?utm_source=apple&amp;utm_medium=editorial&amp;utm_content=etherin&amp;utm_campaign=intext&amp;utm_term=243013+the-mac-mini-gets-an-international-price-cut">Motives and Possibilities for a Big Apple Acquisition</a></li>
<li><a href="http://pro.gigaom.com/2010/07/report-the-internet-of-things-anywhere-anytime-anything/?utm_source=apple&amp;utm_medium=editorial&amp;utm_content=etherin&amp;utm_campaign=intext&amp;utm_term=243013+the-mac-mini-gets-an-international-price-cut">The Internet of Things: What It Is, Why It Matters</a></li>
<li><a href="http://pro.gigaom.com/2010/09/mobile-operators-strategies-for-connected-devices/?utm_source=apple&amp;utm_medium=editorial&amp;utm_content=etherin&amp;utm_campaign=intext&amp;utm_term=243013+the-mac-mini-gets-an-international-price-cut">Mobile Operators’ Strategies for Connected Devices</a></li>
</ul>
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