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	<title>GigaOM &#187; Apple</title>
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		<title>GigaOM &#187; Apple</title>
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		<title>Why the iPad is a salesperson&#8217;s best friend</title>
		<link>http://gigaom.com/apple/why-the-ipad-is-a-salespersons-best-friend/</link>
		<comments>http://gigaom.com/apple/why-the-ipad-is-a-salespersons-best-friend/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 16:31:06 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
				<category><![CDATA[@CNN]]></category>
		<category><![CDATA[3G]]></category>
		<category><![CDATA[apple inc.]]></category>
		<category><![CDATA[apple-tablets]]></category>
		<category><![CDATA[GPS]]></category>
		<category><![CDATA[informationweek]]></category>
		<category><![CDATA[iPads]]></category>
		<category><![CDATA[laptop]]></category>
		<category><![CDATA[LEVEL 3 COMMUNICATIONS INC.]]></category>
		<category><![CDATA[Pacific Sun]]></category>
		<category><![CDATA[presentation tool]]></category>
		<category><![CDATA[Salesforce.com]]></category>
		<category><![CDATA[task-specific software]]></category>
		<category><![CDATA[technologyinternet]]></category>
		<category><![CDATA[Uptick rule]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=476986</guid>
		<description><![CDATA[Recent studies show that Apple's iPad is doing very well in the enterprise, with new activations soaring. One company just deployed 1,300 of the Apple tablets across its sales force, because combined with the right software, it believes there's no better tool a salesperson can carry.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=476986&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="ipad_business-feature" src="http://gigapple.files.wordpress.com/2010/10/ipad_business-feature.png?w=300&#038;h=200" alt="" width="300" height="200" class="alignright size-medium wp-image-184610" />Recent studies <a href="http://venturebeat.com/2012/01/26/50-percent-businesses-issue-macs-research/">from Forrester</a>  and <a title="Apple’s iPhone 4S helps iOS stay ahead in the enterprise" href="http://gigaom.com/apple/apples-iphone-4s-helps-ios-stay-ahead-in-the-enterprise/">Good Technology </a>show that Apple&#8217;s iPad is doing very well in the enterprise, with new activations soaring. One company just deployed 1,300 of the Apple tablets across its sales force, because combined with the right software, it believes there is no better tool a salesperson can carry.</p>
<p>A recent report at <a href="http://www.informationweek.com/news/global-cio/interviews/232500087">InformationWeek</a> details the story of Level 3 Communications, which recently equipped its entire sales workforce with iPads loaded with apps that provide access to pricing information; presentation creation; and display, corporate email, customer records and inventory checks. The iPad proved more than up to the task of supplementing and mostly replacing laptops.</p>
<p>InformationWeek goes into much more detail about what the iPads meant for Level 3, but the advantages for salespeople on the ground can be boiled down to three main categories:</p>
<p><strong>1. Instant on.</strong> The iPad&#8217;s ability to instantly wake from sleep and pick up right where a user left off exceed that of even the fastest SSD-equipped notebooks, and it only sips power in tiny amounts in order to provide that functionality. That, combined with its superior portability, makes it the perfect tool for doing &#8220;quick checks between meetings, at an airport, or in a taxi,&#8221; InformationWeek says. With a laptop, five minutes in a taxi might not seem like enough time to make powering up worth your while; with the iPad, that&#8217;s a nonissue.</p>
<p><strong>2. Connectivity.</strong> The iPad (at least the 3G models) provides always-on cellular network access, as long as you are within coverage range. Some laptops can offer that, but the process is still often more complicated than just tapping the wake button and being ready to surf, email or chat. But it&#8217;s not just cellular radios that make the iPad great for sales; built-in GPS positioning means salespeople can get locally relevant information, like clients or potential clients in the immediate area, in only a few short steps via task-specific software.</p>
<p><strong>3. On-device demo.</strong> A laptop is an ineffective replacement for a catalog, and presenting a slide show on one is awkward. Using an iPad as a presentation tool, on the other hand, is natural. The tablet is easily passed around, can be read like a magazine, and can also output to external displays with less hassle and fewer steps than a laptop. And apps like <a title="Hands on with OnLive Desktop: Windows works surprisingly well on the iPad" href="http://gigaom.com/apple/hands-on-with-onlive-desktop-windows-works-surprisingly-well-on-the-ipad/">OnLive Desktop</a> and <a href="http://gigaom.com/collaboration/iongrid-brings-office-apps-securely-to-ipad/">Iongrid </a>make it even easier for iPads to sub in for notebooks capable of running desktop presentation tools.</p>
<p>Level 3 isn&#8217;t the only company to realize the value of iPads in the hands of a sales force. Sears, of all companies, <a href="http://www.searsholdings.com/pubrel/pressOne.jsp?id=s16310_item68933">announced in October</a> it would begin rolling out iPads in 450 stores that same month, and <a href="http://www.tuaw.com/2011/10/18/sears-to-give-ipads-ipods-to-employees-in-450-stores/">TUAW noted at the time</a> that Lowes and Pacific Sun were also expanding iOS deployments.</p>
<p>InformationWeek thinks 2012 will be a breakout year in terms of actual iPad deployments, just as 2011 saw a huge uptick in pilot programs. If that indeed comes to pass, we should see Apple easily beat the 40.7 million iPads it sold in 2011.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=476986+why-the-ipad-is-a-salespersons-best-friend&utm_content=etherin">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/12/newnet-2012-companies-and-technologies-set-to-disrupt/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=476986+why-the-ipad-is-a-salespersons-best-friend&utm_content=etherin">NewNet 2012: companies and technologies set to&nbsp;disrupt</a></li><li><a href="http://pro.gigaom.com/2012/01/newnet-q4-platform-mania-and-social-commerce-shakeout/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=476986+why-the-ipad-is-a-salespersons-best-friend&utm_content=etherin">NewNet Q4: Platform mania and social commerce&nbsp;shakeout</a></li><li><a href="http://pro.gigaom.com/2012/01/lte-changes-everything-lte-changes-nothing/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=476986+why-the-ipad-is-a-salespersons-best-friend&utm_content=etherin">LTE changes everything; LTE changes&nbsp;nothing</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=476986&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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		<slash:comments>12</slash:comments>
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		<title>6 ways to give your Mac a thorough New Year&#8217;s cleaning</title>
		<link>http://gigaom.com/apple/6-ways-to-give-your-mac-a-thorough-new-years-cleaning/</link>
		<comments>http://gigaom.com/apple/6-ways-to-give-your-mac-a-thorough-new-years-cleaning/#comments</comments>
		<pubDate>Wed, 11 Jan 2012 21:19:10 +0000</pubDate>
		<dc:creator>Dave Greenbaum</dc:creator>
				<category><![CDATA[@NYT]]></category>
		<category><![CDATA[battery]]></category>
		<category><![CDATA[Business Partnership]]></category>
		<category><![CDATA[Classes of computers]]></category>
		<category><![CDATA[computing]]></category>
		<category><![CDATA[Disk formatting]]></category>
		<category><![CDATA[iPod]]></category>
		<category><![CDATA[laptop]]></category>
		<category><![CDATA[macintosh]]></category>
		<category><![CDATA[operating systems]]></category>
		<category><![CDATA[personal computers]]></category>
		<category><![CDATA[Recovery disc]]></category>
		<category><![CDATA[surge protector]]></category>
		<category><![CDATA[System software]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=462198</guid>
		<description><![CDATA[Although it’s still winter, now is the time to do some spring cleaning on your Mac to help it run more efficient and reliably. Here are six simple steps to take that will get your Mac sparkly clean and running like new.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=462198&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="diskrepairfeature" src="http://gigaom2.files.wordpress.com/2010/11/diskrepairfeature.png?w=300&#038;h=200" alt="" width="300" height="200" class="alignright size-medium wp-image-242707" />Although it’s still winter, now is the time to do some spring cleaning on your Mac to help it run more efficient and reliably. Here are six simple steps to take that will get your Mac sparkly clean and running like new.</p>
<h2>1. Clean that screen</h2>
<p>You’ve got a gorgeous screen on that iMac, but it’s covered by dust, debris and who knows what else. You may be tempted to use a bottle of glass cleaner &#8212; but don’t. That can harm the screen. My recommendation is to use <a href="https://www.klearscreen.com/iKlear.aspx">Klear Screen kits</a>, along with their microfiber cloth. They remove the debris while protecting the finish. If you don’t use Klear Screen, make sure whatever you do use is designed for glossy screens. For laptops, I highly recommend Radtech’s <a href="http://www.radtech.us/Products/NotebookScreensavrz.aspx">Screensavrz</a> to prevent transfer of oils from the laptop keyboard onto the screen.</p>
<p>Let’s not even talk about that keyboard and how dirty it is. If you can shake it out, go ahead and do it. Then give it a good wipe with a safe, keyboard-specific cleaner.</p>
<h2>2. Check the hard drive and keep it running right</h2>
<p>Your hard drive stores your digital life and is a common point of failure in Macs. When&#8217;s the last time you checked the status of yours? Lion’s recovery partition makes this extremely easy. Hold down command-R at startup, and choose the recovery partition so that you can run Disk Utility on your main drive. For more information, check Apple’s <a href="http://www.apple.com/macosx/recovery/">detailed site</a> about Lion Recovery.</p>
<p>Computers running operating systems older than Lion will need to boot from a CD or external hard disk to fully check the computer’s hard drive and perform minor repairs. If you want, you can also use third-party programs to expand your recovery and repair options.</p>
<p>Both <a href="http://www.micromat.com/techtool-pro-6-learn-more-details">Tech Tool Pro 6</a> and <a href="http://www.prosofteng.com/products/drive_genius.php">Drive Genius 3</a> have background monitoring of your hard drive to give you early warnings of problems, but if you want a free simple SMART warning program, check out the free <a href="http://www.corecode.at/smartreporter/index.html">SMARTReporter</a>. Advance warning of a hard drive failure can be crucial to saving your data.</p>
<h2>3. Replace that surge protector and test the battery backup</h2>
<p>Do you know how old your surge protector is? Are you using one? If you don’t know when you bought it and you don’t know the amount of joules it protects against, it’s time to get a new one. Remember that a power strip isn’t necessarily a surge protector. One well-placed electrical “event” can turn that wonderful Mac into a glorified paperweight. As a general rule, when you get a new Mac, it’s also time for a new surge protector. I prefer name brand protectors from providers I trust such as Belkin, APC, and Tripp-Lite.</p>
<p>Similar to a surge protector, battery backups (UPS) tend to be set it and forget it. But batteries have limited life spans, and you don’t want to find out your battery is bad the hard way. It’s time to test the battery. Save your work and unplug your UPS from the wall. Did your Mac stay up? If it didn’t then your battery may be at end of life. Some vendors have software that will check the battery’s health and provide for graceful shutdowns during a power outage.</p>
<h2>4. Clean up your cables</h2>
<p>While you&#8217;re behind your Mac or on the floor checking your UPS and surge protector, do you know what each of those cables back there do, or if you still even need them? Organizing cables isn’t just about aesthetics. Disorganized cables tangled together creates the potential for chain reaction disasters: Pull too much on that iPod, and the entire string of computers and hard drives comes tumbling down. I’ve seen it, and it isn’t pleasant.</p>
<p>It’s time to trace those back, get rid of the ones you aren’t using and organize the rest. Lifehacker had a <a href="http://lifehacker.com/364054/top-10-ways-to-get-cables-under-control">great article</a> about how to get these under control. Oh, and you might as well dust that area, too, while you&#8217;re at it.</p>
<h2>5. Check those logs</h2>
<p>Your Mac has a little black box that records all sorts of problems and errata. Open up your <a href="http://www.thexlab.com/faqs/checkconsole.html">Console app and it’s all there</a>. It might be an application crash, a slowdown, or just general weirdness. For those of us who have trouble reading the logs and what they mean, <a href="http://www.macupdate.com/app/mac/36291/log-leech">Log Leech</a> is well worth the $10. It makes your logs more Mac-like, and easy to find.</p>
<h2>6. Lighten your load</h2>
<p>Like many of you, I’m embarrassed with the collection of old manuals, disks and obsolete tech in my basement. It’s time to get rid of it. Old disks and manuals can usually be donated to libraries for their inventory or their big tent sale. While <a href="http://www.apple.com/recycling/">Apple has a recycling program</a>, it’s limited to certain items, but your local Goodwill will usually take most items via the <a href="http://reconnectpartnership.com/">Reconnect</a> partnership with Dell as will most <a href="http://www.bestbuy.com/recycling">Best Buy</a>  <a href="http://www.bestbuy.com/recycling">locations</a>.</p>
<p>These six tips will ensure that your Mac has a happy and healthy 2012. Anything you would add?</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=462198+6-ways-to-give-your-mac-a-thorough-new-years-cleaning&utm_content=calldrdave">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/07/connected-consumer-q2-digital-music-meets-the-cloud-e-book-growth-explodes/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=462198+6-ways-to-give-your-mac-a-thorough-new-years-cleaning&utm_content=calldrdave">Connected Consumer Q2: Digital music meets the cloud; e-book growth&nbsp;explodes</a></li><li><a href="http://pro.gigaom.com/2011/11/connected-world-the-consumer-technology-revolution/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=462198+6-ways-to-give-your-mac-a-thorough-new-years-cleaning&utm_content=calldrdave">Connected world: the consumer technology&nbsp;revolution</a></li><li><a href="http://pro.gigaom.com/2011/08/flash-analysis-steve-jobs/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=462198+6-ways-to-give-your-mac-a-thorough-new-years-cleaning&utm_content=calldrdave">Flash analysis: Steve&nbsp;Jobs</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=462198&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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		<slash:comments>11</slash:comments>
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			<media:title type="html">calldrdave</media:title>
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		<title>MacBook Air shipments jump as notebooks plummet overall</title>
		<link>http://gigaom.com/apple/macbook-air-shipments-jump-as-notebooks-plummet-overall/</link>
		<comments>http://gigaom.com/apple/macbook-air-shipments-jump-as-notebooks-plummet-overall/#comments</comments>
		<pubDate>Mon, 09 Jan 2012 16:53:46 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
				<category><![CDATA[@CNN]]></category>
		<category><![CDATA[apple inc.]]></category>
		<category><![CDATA[Business/Finance]]></category>
		<category><![CDATA[Classes of computers]]></category>
		<category><![CDATA[computing]]></category>
		<category><![CDATA[conference call]]></category>
		<category><![CDATA[iMac]]></category>
		<category><![CDATA[laptop]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[Macbook]]></category>
		<category><![CDATA[MacBook Air]]></category>
		<category><![CDATA[MacBook family]]></category>
		<category><![CDATA[macintosh]]></category>
		<category><![CDATA[supply chain]]></category>
		<category><![CDATA[technologyinternet]]></category>
		<category><![CDATA[ultraportable]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=467337</guid>
		<description><![CDATA[Apple's MacBook Air continues to be a hot seller according to the latest sales estimates coming out of Apple's supply chain. Shipments of the ultra-slim notebook were up to 1.2 million units in the fourth calendar quarter of 2011, up from 1 million the quarter before.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=467337&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="macbook-air-feature" src="http://gigaom2.files.wordpress.com/2011/07/macbook-air-feature-e1319733297188.jpg?w=300&#038;h=200" alt="" width="300" height="200" class="alignright size-medium wp-image-385670" />Apple&#8217;s MacBook Air continues to be a hot seller according to the latest sales estimates coming out of Apple&#8217;s Asian supply chain. Shipments of the ultra-slim notebook were up to 1.2 million units in the fourth calendar quarter of 2011, up from 1 million the quarter before.</p>
<p>The MacBook Air was the only notebook that saw increased shipments during the quarter, according <a href="http://www.digitimes.com/news/a20120109PD209.html">to Digitimes Research</a>, which said on Monday that notebook shipments slowed by 8.7 percent sequentially to 48.59 million units worldwide during the quarter.</p>
<p>In Apple&#8217;s last quarterly earnings report, it reported 4.89 million Macs sold, meaning if we use Digitimes&#8217; estimate of 1 million MacBook Airs sold, the notebook represented roughly 20 percent of the total. We know <a title="Why the MacBook Air will be the iMac of notebooks" href="http://gigaom.com/apple/why-the-macbook-air-will-be-the-imac-of-notebooks/">Apple&#8217;s iMac is also performing well</a>, but it&#8217;s logical to assume the Air is growing in influence in terms of the overall Mac picture. Expect that trend to continue, since analysts expect the so-called <a href="http://www.displaysearch.com/cps/rde/xchg/displaysearch/hs.xsl/120104_mobile_pc_outlook_shows_growing_influence_of_tablet_pcs.asp">Ultrabook category to explode in the next six years</a>.</p>
<p>Apple doesn&#8217;t usually break out sales of individual Mac lines from the overall Mac category total, but it will still be interesting to see if it has any official comment on the success of the Air during its <a title="Mark your calendar: Apple reveals what could be its biggest quarter ever on Jan. 24" href="http://gigaom2.wordpress.com/apple/mark-your-calendar-apple-reveals-what-could-be-its-biggest-quarter-ever-jan-24/">quarterly earnings conference call on Jan. 24</a>.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=467337+macbook-air-shipments-jump-as-notebooks-plummet-overall&utm_content=etherin">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/11/a-clouded-view-of-google-music/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=467337+macbook-air-shipments-jump-as-notebooks-plummet-overall&utm_content=etherin">A clouded view of Google&nbsp;Music</a></li><li><a href="?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=467337+macbook-air-shipments-jump-as-notebooks-plummet-overall&utm_content=etherin"></a></li><li><a href="http://pro.gigaom.com/2011/11/the-future-of-notebooks-following-in-the-footsteps-of-the-macbook-air/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=467337+macbook-air-shipments-jump-as-notebooks-plummet-overall&utm_content=etherin">The future of notebooks: Following in the footsteps of the MacBook&nbsp;Air</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=467337&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>Joli MacBook Air sleeve review: Luxury, meet luxury</title>
		<link>http://gigaom.com/apple/joli-macbook-air-sleeve-review-luxury-meet-luxury/</link>
		<comments>http://gigaom.com/apple/joli-macbook-air-sleeve-review-luxury-meet-luxury/#comments</comments>
		<pubDate>Tue, 16 Aug 2011 18:39:43 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
				<category><![CDATA[accessories]]></category>
		<category><![CDATA[accessory]]></category>
		<category><![CDATA[App Store]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[case]]></category>
		<category><![CDATA[joli]]></category>
		<category><![CDATA[laptop]]></category>
		<category><![CDATA[MacBook Air]]></category>
		<category><![CDATA[macbooks]]></category>
		<category><![CDATA[notebook]]></category>
		<category><![CDATA[protection]]></category>
		<category><![CDATA[sleeve]]></category>
		<category><![CDATA[ultraportable]]></category>

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		<description><![CDATA[The MacBook Air is a very pretty piece of hardware. For that reason, I'm not too eager to hide it away in just any old sleeve. Can the hand-made leather Joli sleeve match the Air's sense of style while also providing it with protection?<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=393559&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="macbookairjolisleeve" src="http://gigaom2.files.wordpress.com/2011/08/macbookairjolisleeve.jpg?w=300&#038;h=200" alt="" width="300" height="200" class="alignright size-medium wp-image-393659" />The MacBook Air is a very pretty piece of hardware. For that reason, I&#8217;m not too eager to hide it away in just any old sleeve. At the same time, I&#8217;m super-paranoid about leaving gadgets out exposed, and thus susceptible to rings from frosty glasses and scratches from a casually discarded set of keys. So basically, I need a sleeve that can match the Air&#8217;s sense of style while also providing it with protection.</p>
<p>The <a href="http://shop.jolioriginals.com/collections/macbook-air">Joli Originals MacBook Air sleeve</a> might just fit the bill. Joli makes hand-crafted leather sleeves for iPhones, iPads and the MacBook Air, and has recently made the jump from Etsy to its own Shopify-based e-commerce site to sell the Apple device accessories. Joli sent me a sample sleeve to test with my <a title="11.6-inch MacBook Air review: Petite powerhouse" href="http://gigaom.com/apple/11-6-inch-macbook-air-review-petite-powerhouse/">11.6-inch MacBook Air</a>. Here&#8217;s what I&#8217;ve found after nearly a week of use.</p>
<h2>All dressed up and everywhere to go</h2>
<p>Joli&#8217;s sleeves are hand-made in The Netherlands, using soft leather finished in Italy on the outside, and 100-percent wool felt for the interior. You can choose from a number of customization options, including four colors of leather and up to four colors of felt, depending on which color leather you choose. My test unit has a brown leather exterior and an orange interior, which makes for an attractive combination.</p>
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<p>As soon as you hold the sleeve in your hands, everything about it screams quality. It has a significant weight to it that makes it feel like it can offer a decent amount of protection from bumps and maybe even drops of small distances. The soft leather looks great (as does the stitching holding the two sides of the sleeve together) and feels even better on the hand. The fit is snug, which help makes the sleeve look even better when it&#8217;s actually holding the Air.</p>
<p>Despite its good looks and high-quality materials, the Joli surprisingly doesn&#8217;t feel like it needs to be coddled. In fact, it strikes me as the kind of leather product that might look better after a certain amount of stress from wear and tear. I&#8217;ve been throwing it in the backpack with various other items, and I think the cat&#8217;s taken to using it as an impromptu bed; so far, there doesn&#8217;t seem to be a mark on it.</p>
<h2>Fit and features</h2>
<p>Like I said, the fit is snug. In fact, it actually takes quite a bit of shimmying to get the Air into the sleeve to begin with. It does get better with use, and using two hands, it shouldn&#8217;t prove unduly stressful. Plus, the grip means you don&#8217;t have to worry about your Air sneaking its way back out in a moving bag.</p>
<p>The Joli is open-ended, so one side of your Mac will be exposed, although it is deep enough that the edge of the computer won&#8217;t stick out. The open edge actually proves quite useful if you want to charge your Air while it&#8217;s encased, which is something I found myself doing often. The lack of a zipper or flap also didn&#8217;t seem to negatively affect my Mac during the course of my use, although if you plan on using it regularly on a sandy beach, you might have cause for concern.</p>
<h2>Price and availability</h2>
<p>The Joli MacBook Air sleeve retails for €55, which works out to around $79 U.S. before tax and shipping. Considering that a basic neoprene sleeve will likely cost you around $40 at the Apple Store, it&#8217;s not a bad price for something that&#8217;s hand-made using premium leather. Joli sleeves are available right now, and <a href="http://shop.jolioriginals.com/pages/shipping">shipping estimates vary</a> based on where you&#8217;re located in the world.</p>
<h2>Verdict</h2>
<p>If you want something to house and protect your MacBook Air that&#8217;s as stylish as the Air itself, the Joli sleeve is a very good choice, especially if you&#8217;re looking for a unique case that you&#8217;re unlikely to see carried by others very often.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=393559+joli-macbook-air-sleeve-review-luxury-meet-luxury&utm_content=etherin">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2010/09/how-to-market-your-iphone-app-a-developers-guide/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=393559+joli-macbook-air-sleeve-review-luxury-meet-luxury&utm_content=etherin">How to Market Your iPhone App: A Developer&#8217;s&nbsp;Guide</a></li><li><a href="?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=393559+joli-macbook-air-sleeve-review-luxury-meet-luxury&utm_content=etherin"></a></li><li><a href="?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=393559+joli-macbook-air-sleeve-review-luxury-meet-luxury&utm_content=etherin"></a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=393559&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>Apple&#8217;s iPad is eating notebooks for lunch</title>
		<link>http://gigaom.com/apple/apples-ipad-is-eating-notebooks-for-lunch/</link>
		<comments>http://gigaom.com/apple/apples-ipad-is-eating-notebooks-for-lunch/#comments</comments>
		<pubDate>Tue, 09 Aug 2011 13:32:25 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
				<category><![CDATA[@CNN]]></category>
		<category><![CDATA[Acer]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[HP]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[ipad 2]]></category>
		<category><![CDATA[laptop]]></category>
		<category><![CDATA[mobile computers]]></category>
		<category><![CDATA[notebook]]></category>
		<category><![CDATA[pc market]]></category>
		<category><![CDATA[tablet]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=390096</guid>
		<description><![CDATA[The influence of Apple's iPad on mobile computing is made fairly obvious by the huge numbers of competitor products that we've seen from just about every mobile and computer company under the sun, but a new report from Deutsche Bank makes it even more apparent. <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=390096&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>The influence of Apple&#8217;s iPad on mobile computing is made fairly obvious by the huge numbers of competitor products that we&#8217;ve seen from just about every mobile and computer company under the sun, but a new report from Deutsche Bank makes it even more apparent. Analyst Chris Whitmore reviewed notebook sales in recent years, up to the second quarter of 2011, and found that, when included, the iPad has boosted Apple beyond all laptop makers.</p>
<p><img  title="db-mobile-shares" src="http://gigaom2.files.wordpress.com/2011/08/db-mobile-shares.jpg?w=604" alt=""   class="aligncenter size-full wp-image-390106" />Without iPad sales included, Apple ranks last out of the top six global notebook manufacturers in terms of sales. But once you include the tablet, Apple jumps to the number one overall spot. Including tablets in global PC sales makes sense, because since the iPad&#8217;s introduction, sales share of traditional notebook devices among top companies like HP, Acer and Dell have either been in steady decline or more or less stagnant.</p>
<p>Even last December, it was apparent that the<a href="http://gigaom.com/apple/apple-rules-mobile-pc-market-with-ipad-sales/"> iPad was propelling Apple&#8217;s stake in the mobile PC market higher</a>, and that doesn&#8217;t appear to be showing any signs of slowing. Competitors are still having trouble finding a foothold for their own tablets, although some predict that they&#8217;ll <a href="http://www.pcmag.com/article2/0,2817,2383372,00.asp">manage to do so in the next few years</a>. But even if Apple doesn&#8217;t have as commanding a lead by then, it will still have secured its spot atop the mobile-computing heap, if trends continue along the path outlined by Whitmore.</p>
<p>A recent report from Jeffries analyst Peter Misek suggests that Apple might be moving toward a<a href="http://www.macrumors.com/2011/08/03/apple-to-begin-merging-ios-and-os-x-with-quad-core-a6-chip-next-year/"> unified OS for its desktop/notebook and portable devices</a> as early as next year. I&#8217;m still skeptical of this, since it involves a complete overhaul of the Mac line using ARM-based processor architecture, which would also necessitate huge shifts on the software side. But the iPad&#8217;s continued strong performance is a sign that Apple&#8217;s time and money may be better invested in efforts that benefit that platform most. After all, Apple has realized an additional $6 billion in revenue from the iPad alone, according to the <a title="How the iPad is driving Apple’s business" href="http://gigaom.com/apple/how-the-ipad-is-driving-apples-business/">company&#8217;s most recent earnings call</a>. Predicting what comes next for such a game-changing product isn&#8217;t easy, but it definitely makes waiting and watching that much more exciting.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=390096+apples-ipad-is-eating-notebooks-for-lunch&utm_content=etherin">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/03/why-ipad-2-will-lead-consumers-into-the-post-pc-era/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=390096+apples-ipad-is-eating-notebooks-for-lunch&utm_content=etherin">Why iPad 2 Will Lead Consumers Into the Post-PC&nbsp;Era</a></li><li><a href="http://pro.gigaom.com/2011/04/a-media-tablet-forecast-2011-2015/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=390096+apples-ipad-is-eating-notebooks-for-lunch&utm_content=etherin">A Media Tablet Forecast, 2011 &#8211;&nbsp;2015</a></li><li><a href="http://pro.gigaom.com/2011/06/the-rise-of-tablets-in-the-enterprise/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=390096+apples-ipad-is-eating-notebooks-for-lunch&utm_content=etherin">The rise of tablets in the&nbsp;enterprise</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=390096&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>11.6-inch MacBook Air review: Petite powerhouse</title>
		<link>http://gigaom.com/apple/11-6-inch-macbook-air-review-petite-powerhouse/</link>
		<comments>http://gigaom.com/apple/11-6-inch-macbook-air-review-petite-powerhouse/#comments</comments>
		<pubDate>Fri, 29 Jul 2011 17:21:18 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
				<category><![CDATA[10.7]]></category>
		<category><![CDATA[App Store]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[desktop computing]]></category>
		<category><![CDATA[laptop]]></category>
		<category><![CDATA[lion]]></category>
		<category><![CDATA[Mac OS X Lion]]></category>
		<category><![CDATA[Macbook]]></category>
		<category><![CDATA[MacBook Air]]></category>
		<category><![CDATA[notebook]]></category>
		<category><![CDATA[notebook computer]]></category>
		<category><![CDATA[system-preferences]]></category>
		<category><![CDATA[ultra portable]]></category>
		<category><![CDATA[versions]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=385587</guid>
		<description><![CDATA[With its latest update the MacBook Air inches ever closer to its high-powered siblings in the Pro line of Apple notebooks. But how does it stand up as a replacement for the MacBook Pro, and how does it compare to its predecessors? Here's what we found.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=385587&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="macbook-air-feature" src="http://gigaom2.files.wordpress.com/2011/07/macbook-air-feature.jpg?w=300&#038;h=200" alt="" width="300" height="200" class="alignright size-medium wp-image-385670" />With its latest update, the <a href="http://www.apple.com/macbookair/">MacBook Air</a>  inches ever closer to its high-powered siblings in the Pro line of Apple notebooks. With new Intel Core i5 and i7 processors that offer up to 2.5 times the performance of the previous Airs, they can probably suit the needs of many more a consumer, and likely a few more pro users, too. Here&#8217;s how I found the 11.6-inch Air met the task of replacing my 2009 13-inch MacBook Pro, and how it might work for you, too, depending on your needs.</p>
<h2>Specs and stats</h2>
<p>The 11.6-inch MacBook Air I&#8217;m reviewing has all the customization options available for the machine. That means a 1.8 GHz Core i7 Intel processor, 4 GB of RAM, a 256 GB SSD, and an Intel HD Graphics 3000 integrated card with 384 MB of shared memory. The price before tax for this computer as reviewed is $1,649.</p>
<p>With those specs, I ran the Air through the <a href="http://www.primatelabs.ca/geekbench/">Geekbench</a> tests to determine how fast it was relative to my existing machine and previous Air models. On average after three tests, my Air scored 6308 on the tests. Higher scores on Geekbench are better, and that number is in line with (and slightly exceeds) the <a href="http://www.primatelabs.ca/geekbench/mac-benchmarks/#64bit">Geekbench scores</a> for the 15- and 17-inch MacBook Pros from early 2010. The highest-scoring MacBook Air before this latest release was the top-of-the-line 2010 13-inch model, which rated just 3292 on Geekbench. The bottom line? Thanks to the new Core-series chips, these new Airs can handle quite the CPU load.</p>
<a href="http://gigaom.com/apple/11-6-inch-macbook-air-review-petite-powerhouse/#gallery-1-slideshow">Click to view slideshow.</a>
<h2>Real-world performance</h2>
<p>The tale of the tape is promising, but how does the new Air respond to real-world challenges? Quite well. My typical workflow involves fairly heavy use of a browser (which is becoming Safari more and more often with OS X Lion), Twitter for OS X, Reeder for Mac, Mail, Sparrow and Photoshop. It can be a demanding mix, but the Air held up well. I was particularly impressed with Photoshop CS5&#8242;s performance on the Air; the program launches quickly, and photo editing doesn&#8217;t feel like a chore on this ultra-portable, as it can on some notebooks.</p>
<p>But how it behaves when running apps is only half the story. The Air has remarkable startup and shutdown times, thanks to its solid-state storage and Lion&#8217;s new emphasis of that as a feature. From the time I press the power button to full desktop takes only 16-18 seconds on average, and shutting down is even faster: around 2-5 seconds. But if you&#8217;d rather save yourself even more time, closing and opening the lid to enter and resume from sleep mode shaves off precious seconds.</p>
<h2>Tradeoffs</h2>
<p>Apple has reduced the sacrifices you have to make in exchange for the Air&#8217;s gains in portability and drive speed, but a few still exist, and they may be deal-breakers for some. For example, I found battery life on my Air to be just shy of that on my 2009 13-inch MacBook Pro, even though one has clearly been through far more cycles than the others. You can probably squeeze out the five hours Apple promises, but to do so, you&#8217;d have to go with keyboard illumination off (a shame because it&#8217;s such a welcome addition to the Air), a fairly low screen brightness and not very much multitasking or video viewing. With average use, I can probably get about three hours out of the Air, compared to about four on my MacBook Pro. The 13-inch Air, with its larger battery, should provide more usage for those looking for it.</p>
<p>Two other sacrifices are the lack of optical disc drive and relatively few ports. You don&#8217;t get an SD card slot on the 11.6-inch Air (though you do on the 13-inch), for example, and only two USB ports, with no FireWire and no Ethernet. Apple has brought <a title="What Thunderbolt Means for End Users" href="http://gigaom.com/apple/what-thunderbolt-means-for-end-users/">Thunderbolt </a>to the Air, however, which could more than make up for the lack of other on-device ports when hubs and other <a title="Is this summer the real debutante ball for Thunderbolt?" href="http://gigaom.com/apple/is-this-summer-the-real-debutante-ball-for-thunderbolt/">Thunderbolt accessories start hitting the market</a>. It&#8217;s also worth noting that <a href="http://www.anandtech.com/show/4542/eagle-ridge-the-cheaper-optionally-smaller-thunderbolt-controller">the Thunderbolt spec used in the new Airs is different from that used in Apple&#8217;s Pro notebooks and desktops</a>, so you won&#8217;t be able to power more than one external display using it.</p>
<p>Like the Thunderbolt tech, the Air&#8217;s FaceTime camera isn&#8217;t exactly the same as those that ship with new iMacs and MacBook Pros, since it lacks the &#8220;HD&#8221; designation. Unless you do a lot of video calling and care deeply about resolution during said calls, however, this shouldn&#8217;t prove a major buying consideration.</p>
<p>The lack of an optical disc drive and the presence of only a few ports honestly don&#8217;t affect my opinion of the Air, but that&#8217;s because I use my notebooks almost exclusively while on the road. For those who want a laptop that can be both a docked desktop workstation and a road warrior, a Pro might be a better option.</p>
<h2>Form factor and design</h2>
<p>Arguably, the MacBook Air&#8217;s greatest asset is its unique hardware design. At just 0.68 inches at its thickest point, and only 2.38 pounds for the 11.6-inch model, it&#8217;s a portable computer that truly redefines the meaning of the term. The aluminum unibody construction, and the LED-backlit 1366&#215;768 screen also make it very easy on the eyes, as does the new backlit keyboard. I also found that the screen, while glossy, was less prone to glare than the glass screen on my older MacBook Pro &#8212; a definite plus if you&#8217;re thinking about using the computer outside at all.</p>
<p>Of all the benefits of its design, it&#8217;s the weight that many will most appreciate. When held in hand with the unibody MacBook Pro, the difference is startling. And in a backpack or shoulder bag, the weight it adds is virtually unnoticeable. The only downside to its design that I can see is the inability to easily upgrade system components like RAM or storage, something which DIY aficionados might want to consider before making a purchase.</p>
<h2>Verdict</h2>
<p>The new MacBook Air is the best Air yet, which is saying a lot after the impressive update it received last year. If you&#8217;re currently working with an older Pro notebook and wonder if the Air is a suitable replacement, the answer is probably yes. If you bought the Air last year and are wondering if this Air is worth an upgrade, consider that the processor powering these latest models is two generations newer, and it shows. Like the iPad and the iPhone, the MacBook Air sets the standard for its entire device category, and the latest upgrade is a worthwhile raising of that bar.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=385587+11-6-inch-macbook-air-review-petite-powerhouse&utm_content=etherin">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2010/09/how-to-market-your-iphone-app-a-developers-guide/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=385587+11-6-inch-macbook-air-review-petite-powerhouse&utm_content=etherin">How to Market Your iPhone App: A Developer&#8217;s&nbsp;Guide</a></li><li><a href="?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=385587+11-6-inch-macbook-air-review-petite-powerhouse&utm_content=etherin"></a></li><li><a href="?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=385587+11-6-inch-macbook-air-review-petite-powerhouse&utm_content=etherin"></a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=385587&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>Why a 15-inch MacBook Air is only a matter of time</title>
		<link>http://gigaom.com/apple/why-a-15-inch-macbook-air-is-only-a-matter-of-time/</link>
		<comments>http://gigaom.com/apple/why-a-15-inch-macbook-air-is-only-a-matter-of-time/#comments</comments>
		<pubDate>Wed, 27 Jul 2011 13:03:00 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
				<category><![CDATA[@CNN]]></category>
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		<guid isPermaLink="false">http://gigaom.com/?p=384287</guid>
		<description><![CDATA[Not one but two reports say Apple is now working on an ultrathin 15-inch Mac notebook, with one claiming that a 17-incher is also on the way. Apple has long been preparing for this, and I wouldn't be surprised if those preparations bear fruit this year.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=384287&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="macbookair-feature" src="http://gigaom2.files.wordpress.com/2011/07/macbookair-feature.jpg?w=300&#038;h=200" alt="" width="300" height="200" class="alignright size-medium wp-image-384309" />Not one but two reports (from <a href="http://www.macrumors.com/2011/07/26/apple-finishing-up-work-on-an-ultra-thin-15-notebook/">MacRumors</a> and <a href="http://www.tuaw.com/2011/07/26/rumor-apples-next-15-laptop-refresh-will-be-air-like/">TUAW</a>) arrived on Tuesday claiming that Apple is now working on an ultrathin 15-inch Mac notebook, with one report saying that a 17-incher is also on the way. These should be a bit more dependable than your average run-of-the-mill rumor, mainly because Apple&#8217;s whole device design trajectory says they should exist.</p>
<p>Apple tested the waters for an ultraslim notebook with the original MacBook Air, and at the time, it came with a lot of trade-offs. Back in early 2008, not including an optical disc drive seemed like a very bizarre move. And while the laptop&#8217;s price ($1,799) meant that it was out of range for most consumers, it still didn&#8217;t offer the muscle necessary to appeal to professionals.</p>
<p>But it did accomplish three important things: It put the idea of an Apple ultraportable into the minds of the notebook-buying public; it got Apple engineers to build upon the best elements from that first design, translating it into something everyone would want and many more could buy; and it kick-started Apple&#8217;s ability to negotiate for better prices on the specialized components required to make an ultrathin MacBook.</p>
<p>If Apple&#8217;s ultimate goal <em>wasn&#8217;t</em> to emulate the Air form factor across its notebook line (even if the &#8220;Pro&#8221; designation remains for 15- and 17-inch models, as TUAW says will happen), that would be a shock. Since the Air&#8217;s original introduction, optical media has become much less necessary to consumer and professional computing. And Apple&#8217;s recent decision to go with a <a title="This is big: OS X Lion Update is App Store only" href="http://gigaom.com/apple/this-is-big-os-x-lion-update-is-app-store-only/">digital-only distribution model for OS X Lion</a>, the major update it released last week, suggests that it wants to wean users off CDs and DVDs sooner rather than later. In fact, the Mac App Store in general strongly suggests this, as did the iTunes Store before it. I wouldn&#8217;t be surprised if Apple had road-mapped the death of the optical drive since it figured out with the iPod that physical media is antithetical to true portability.</p>
<p>Apple has also shown with the iPhone, iPad and iPod touch that it knows thinner and lighter are of key importance to consumers when it comes to portable devices. That approach has served it well on the mobile side, so why not apply it to notebooks as well?</p>
<p>Based on conversations I&#8217;ve had with Mac users, the limitations that many professionals cite when explaining why they didn&#8217;t buy an Air are few: Small screen size, lack of ports, limited storage and discrete graphics are among them. If Apple can deliver those (and space freed up from removing the optical drive should help), then an ultrathin MacBook Pro is sure to be a hit. At this stage, the only barriers to 15- and 17-inch ultraportable Mac powerhouses are technical, and those are not barriers that prevent Apple from doing anything for very long.</p>
<p>Consider that the 128 GB SSD option, when it was first introduced in 2008, <a href="http://www.slashgear.com/apple-announces-macbook-air-with-128gb-ssd-1419160/">was a $700 upgrade</a>, along with a faster processor on the second-gen MacBook Air. The 256 GB upgrade, along with a faster processor, now costs only an extra $450 for the new 11.6-inch MacBook Air; that&#8217;s double the storage for nearly half the price of just three years ago. Apple seems much better able to manage the cost of solid-state storage, due either to smart sourcing or falling flash prices in general, and that should translate to higher-capacity options in ultraportable Pros. Plus, if Apple decides to not go quite as slim as the Air, fitting a 2.5-inch drive shouldn&#8217;t be too difficult alongside SSD customization options. Such a compromise would likely allow Apple to stay within the current price range of the larger-screened MacBook Pros, if SSD prices make that otherwise difficult.</p>
<p>TUAW says we&#8217;ll see these new machines possibly before Christmas. Apple doesn&#8217;t usually release new Mac hardware past October in terms of its yearly cycle, but October actually could be the perfect time for an update to the Pro line. The Pro went longer than usual without an update last time around, but in 2008 it got an update in February and then again in October. This year we saw an update in February that introduced Thunderbolt and new processors, so an October update wouldn&#8217;t be unprecedented.</p>
<p>I think Apple is probably quite far along in the development of these machines, and it may only be that the company is waiting and watching to see how the updated MacBook Air fares to decide whether or not the market is ready for it to embrace a similar form factor across its entire lineup. If that&#8217;s the case, then I think chances are good that we&#8217;ll see a larger, Pro-level ultraportable before 2012.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=384287+why-a-15-inch-macbook-air-is-only-a-matter-of-time&utm_content=etherin">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/07/connected-consumer-q2-digital-music-meets-the-cloud-e-book-growth-explodes/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=384287+why-a-15-inch-macbook-air-is-only-a-matter-of-time&utm_content=etherin">Connected Consumer Q2: Digital music meets the cloud; e-book growth&nbsp;explodes</a></li><li><a href="http://pro.gigaom.com/2011/07/mobile-q2-smartphone-growth-surges-ipads-rule-continues/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=384287+why-a-15-inch-macbook-air-is-only-a-matter-of-time&utm_content=etherin">Mobile Q2: Smartphone growth surges; iPad&#8217;s rule&nbsp;continues</a></li><li><a href="http://pro.gigaom.com/2011/04/a-media-tablet-forecast-2011-2015/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=384287+why-a-15-inch-macbook-air-is-only-a-matter-of-time&utm_content=etherin">A Media Tablet Forecast, 2011 &#8211;&nbsp;2015</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=384287&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>Mac 101: Using External Displays With Your Laptop Closed</title>
		<link>http://gigaom.com/apple/mac-101-using-external-displays-with-your-laptop-closed/</link>
		<comments>http://gigaom.com/apple/mac-101-using-external-displays-with-your-laptop-closed/#comments</comments>
		<pubDate>Fri, 15 Apr 2011 17:59:04 +0000</pubDate>
		<dc:creator>Josh Sunshine</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[external display]]></category>
		<category><![CDATA[laptop]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[mac-101]]></category>
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		<guid isPermaLink="false">http://gigaom.com/?p=328860</guid>
		<description><![CDATA[A lot of the time when you connect an external display to a Mac notebook, you'll want to continue working on the large display and close the lid of the laptop. Here is a step-by-step guide to getting that working right every time.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=328860&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="closed-macbook-feature" src="http://gigaom2.files.wordpress.com/2011/04/closed-macbook-feature.jpg?w=300&#038;h=199" alt="" width="300" height="199" class="alignright size-medium wp-image-331083" />A lot of the time when you connect an external display to a Mac notebook, you&#8217;ll want to continue working on the large display and close the lid of the laptop. It can be tricky to get your Mac to do so, but here is a step-by-step guide to getting it right every time.</p>
<h2>Step 1: Cables</h2>
<p>First off, you need to make sure the right cables are plugged into your Mac. The most important is the video cable connecting the display to the laptop. For a recent Mac, you&#8217;ll need a Mini DisplayPort cable if you&#8217;re using a new 27-inch Apple Cinema Display, or some kind of adapter, such as Mini DisplayPort to VGA or DVI. Older Macs will most likely require Mini-DVI adapters.</p>
<p>The next cable you need is your laptop&#8217;s MagSafe Power Adapter (the charging cable). Without having that plugged in, your laptop won&#8217;t stay awake when you shut the lid. Having the charging cable plugged in all the time shouldn’t harm the battery of your portable, but if you&#8217;re worried, you can always unplug it when you turn off the computer.</p>
<p>Finally, you&#8217;ll also probably want an audio cable so that you can channel sound through either your display&#8217;s speakers or a set of external speakers. While this isn&#8217;t necessary, the audio from a laptop&#8217;s built-in speakers doesn’t sound too good when the laptop&#8217;s closed. Usually you&#8217;ll audio cable is plugged into the headphone jack of your laptop, which is one of the small circular ports at the end of the row.</p>
<h2>Step 2: Peripherals</h2>
<p>If you want to continue working when the laptop is closed, it&#8217;s essential that you have an external mouse and keyboard, since you won&#8217;t be able to access the internal ones once the lid is shut. It doesn’t matter whether they are wired or wireless; as long as they are connected and working before you shut your laptop, it&#8217;s fine to carry on. Before continuing to step three, make sure your input devices are connected, and that they are working properly. Wireless devices can sometimes be notorious for not connecting straight away, so make sure you check.</p>
<p>If you&#8217;re using wireless input devices, open System Preferences and navigate to the <strong>Bluetooth</strong> pane. Click <strong>Advanced… </strong>and you should see four checkboxes. Make sure <strong>Allow Bluetooth devices to wake this computer</strong> is checked. This ensures that clicking the mouse or pressing a key on the keyboard will wake the computer from sleep mode.</p>
<p><img  title="Bluetooth Advanced Preferences" src="http://gigaom2.files.wordpress.com/2011/04/bluetooth-advanced-preferences.png?w=604&#038;h=472" alt="" width="604" height="472" class="aligncenter size-large wp-image-328920" /></p>
<h2>Step 3: Shut the lid</h2>
<p>Next is the all-important part: actually closing the laptop. It tends to work best if the Mac is already up and running when you do this, so if your computer is turned off, I&#8217;d recommend powering it on before continuing. While your computer is running, simply close the lid. At first your Mac will enter sleep mode, and any connected displays will go blank. This is fine, since Mac portables automatically go to sleep when they&#8217;re shut. Once your computer is completely asleep, either tap a key on the keyboard or click the mouse to wake it up. After a few seconds, your external display should come back on and be displaying your desktop. Be patient, since your Mac could take 30 seconds or so to wake back up.</p>
<p>If your display doesn’t come back on, double-check that you have the power cable for your Mac plugged in. Also check that the display hasn’t turned off completely when the Mac went to sleep, rather than entering standby mode. Now you can use your Mac portable as a home theatre PC, or as a makeshift tower for your home computing needs.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=328860+mac-101-using-external-displays-with-your-laptop-closed&utm_content=jobbogamer">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2009/10/gadget-makers-embrace-the-teardown/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=328860+mac-101-using-external-displays-with-your-laptop-closed&utm_content=jobbogamer">Gadget Makers, Embrace the&nbsp;Teardown</a></li><li><a href="http://pro.gigaom.com/2011/04/a-media-tablet-forecast-2011-2015/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=328860+mac-101-using-external-displays-with-your-laptop-closed&utm_content=jobbogamer">A Media Tablet Forecast, 2011 &#8211;&nbsp;2015</a></li><li><a href="?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=328860+mac-101-using-external-displays-with-your-laptop-closed&utm_content=jobbogamer"></a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=328860&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>New MacBook Air Rumors Suggest Two Distinct Models (UPDATED)</title>
		<link>http://gigaom.com/apple/new-macbook-air-rumors-suggest-two-distinct-models-2/</link>
		<comments>http://gigaom.com/apple/new-macbook-air-rumors-suggest-two-distinct-models-2/#comments</comments>
		<pubDate>Mon, 18 Oct 2010 12:43:22 +0000</pubDate>
		<dc:creator>Charles Jade</dc:creator>
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		<guid isPermaLink="false">http://theappleblog.com/?p=53775</guid>
		<description><![CDATA[Over the weekend, we saw a slew of new rumors surrounding the new MacBook Air hit the web. The new reports suggest we might see more than one design for the ultraportable. We might also see the introduction of a new kind of notebook storage.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=174702&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img title="macbookair" src="http://gigapple.files.wordpress.com/2010/06/macbookair.png?w=300&#038;h=170" alt="" width="300" height="170" class="alignright size-medium wp-image-47740">Over the weekend, we saw a slew of new rumors surrounding the new MacBook Air hit the web. The new reports suggest we might see more than one form factor for the ultra-portable, <a href="http://gigaom.com/apple/apple-event-predictions-the-next-macs/">as we predicted</a>. We might also see the introduction of a new kind of notebook storage.</p>
<p>The <a href="http://gigaom.com/apple/rumor-11-6-inch-macbook-air-this-year/">original rumors</a> of a new MacBook Air can be traced to Taiwanese newspaper DigiTimes. Citing sources in the supply chain, DigiTime predicted an 11.6-inch MacBook Air, featuring an ultra-low voltage processor from Intel’s Core i-series. The new MacBook Air would also have “an even slimmer and lighter design,” and use new technologies that will eventually proliferate across Apple’s portable lineup.</p>
<p>Some of those <a href="http://gigaom.com/apple/apple-buys-exclusive-rights-metal-alloy-technology/">new technologies</a> could include “amorphous, non-crystalline, metal alloy” from LiquidMetal Technologies, whose IP Apple recently acquired. That would mean a MacBook Air enclosure that is both lighter and stronger than the current aluminum unibody model. In a contradictory report, AppleInsider refers to “chatter” suggesting the new MacBook Air enclosure will instead be using carbon fiber and weigh as little as 2.7 pounds.</p>
<p><a href="http://www.appleinsider.com/articles/10/10/15/sources_apple_to_unveil_revamped_11_6_inch_macbook_air_next_week.html">AppleInsider</a> is also reporting with confidence that the new MacBook Air will have neither a conventional mechanical drive, nor a solid-state drive. Instead, it will use an “SSD Card,” which “more closely resembles a stick of RAM,” but may not be accessible to the user. As the MacBook Air currently has its RAM soldered to the system board, this wouldn’t be a surprising development.</p>
<p>A display size of 11.6 inches is being reported by many outlets, including <a href="http://news.cnet.com/8301-31021_3-20019766-260.html">CNET</a>. The site reports that the new MacBook Air will continue to use “older” Core processors from Intel, along with NVIDIA’s MCP89 chipset, like the current model. What’s not the same is the price, which will be “significantly lower” than $1,499, the starting price of the current MacBook Air.</p>
<p>Seeming to contradict everyone else, there’s the image of an alleged MacBook Air prototype from <a href="http://www.engadget.com/2010/10/16/is-this-the-new-macbook-air/">Engadget</a> showing a 13.3-inch enclosure. It appears to have USB ports on both sides, a Mini DisplayPort, an SD card slot, and power connection. There doesn’t appear to be any kind of drive enclosure on the system board, but instead a curious stick of RAM near the top left.</p>
<p>All these rumors are impossible to reconcile in just one new MacBook Air, but maybe not if Apple ships two distinct models. <a href="http://www.appleinsider.com/articles/10/10/16/more_details_surface_on_apples_next_generation_macbook_airs.html">AppleInsider</a> reports this will be the case, with the 11.6-inch model “a more aggressively priced option.” Further refinements will include a button-less trackpad, and the elimination of the port door housing the USB and Mini DisplayPort. Both models will continue to be extremely thin.</p>
<p>Internally, the larger model is expected to continue to use the Core 2 Duo and NVIDIA chipset. If so, it’s likely the more aggressively priced model will do the same, which would be unfortunate. With Intel’s new microprocessor architecture just two months away, the new MacBook Air will be two generations behind the rest of the world and suffer in performance and battery life because of it.</p>
<p>One MacBook Air or two: find out the truth with TheAppleBlog on Wednesday, starting at 10:00 a.m. PST.</p>
<p><strong>UPDATED: </strong></p>
<p><a href="http://www.cultofmac.com/new-macbook-air-coming-wed-bigger-battery-sharper-case-independent-confirmation/64190">Cult of Mac</a> now cites “independent confirmation” of two traditional 13.3-inch MacBook Air models, and a new 11.6-inch model. The 13.3-inch form factor will not be as “curvy,” as the current Macbook Air, but “boxier, like the iPhone 4 design.” Although the new MacBook Air will still have an aluminum unibody enclosure, it will weigh less than the current model’s three pounds.</p>
<p>The case will feature two USB ports, one on each side, an SD card slot, a MiniDisplay port, and a new MagSafe port. A larger battery will provide eight to ten hours of power. An “amazing” boot time suggests some sort of solid state storage. There will be two models, running at 2.1 GHz and 2.4 GHz with 2GB and 4GB RAM. Pricing will be as low as $1300. These 13.3-inch models would be in addition to a 11.6-inch model, which allegedly will start at $999.</p>
<p>It’s hard to believe Apple is about to “blow up” its pricing model, but in just two days we’ll know.</p>
<p><strong>Related content from GigaOM Pro (sub req’d):</strong></p>
<ul><li><a href="http://pro.gigaom.com/2009/12/the-state-of-the-smartbook/?utm_source=apple&amp;utm_medium=editorial&amp;utm_content=charlesjade&amp;utm_campaign=intext&amp;utm_term=174702+new-macbook-air-rumors-suggest-two-distinct-models-2">The State of the Smartbook</a></li>
<li><a href="http://pro.gigaom.com/2010/02/cool-calm-and-connected-design-principles-for-connected-objects/?utm_source=apple&amp;utm_medium=editorial&amp;utm_content=charlesjade&amp;utm_campaign=intext&amp;utm_term=174702+new-macbook-air-rumors-suggest-two-distinct-models-2">Cool, Calm and Connected: 3 Design Principles for Connected Objects</a></li>
<li><a href="http://pro.gigaom.com/2010/09/how-to-manage-consumer-grade-collaborative-tools-in-the-workplace/?utm_source=apple&amp;utm_medium=editorial&amp;utm_content=charlesjade&amp;utm_campaign=intext&amp;utm_term=174702+new-macbook-air-rumors-suggest-two-distinct-models-2">How to Manage Consumer-Grade Collaborative Tools in the Workplace</a></li>
</ul>
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		<title>Apple Updates MacBook Pros</title>
		<link>http://gigaom.com/apple/apple-updates-macbook-pros/</link>
		<comments>http://gigaom.com/apple/apple-updates-macbook-pros/#comments</comments>
		<pubDate>Tue, 13 Apr 2010 14:46:27 +0000</pubDate>
		<dc:creator>Charles Jade</dc:creator>
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		<guid isPermaLink="false">http://theappleblog.com/?p=44042</guid>
		<description><![CDATA[Nearly a year after the last MacBook Pro update, and months after Intel launched its latest mobile CPU, Apple has added Core i5 and Core i7 CPUs to the MacBook Pro...or at least most of them.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=174149&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Nearly a year after the last MacBook Pro update, and months after Intel launched its latest mobile CPU, Apple has added Core i5 and Core i7 CPUs to the MacBook Pro&#8230;or at least most of them. The 13&#8243; MacBook Pro will continue to use the Core 2 brand of CPU technology first introduced in 2006. Apple Senior VP Phil Schiller carefully avoided that point in an ebullient press release.</p>
<blockquote><p>&#8220;The new MacBook Pro is as advanced on the inside as it is stunning on the outside. With faster processors, amazing graphics and up to three more hours of battery life, the new MacBook Pro delivers both performance and efficiency.”</p></blockquote>
<p>Those amazing graphics would be the NVIDIA GeForce 320M for the 13&#8243; MacBook Pro and the NVIDIA GeForce GT 330M for the 15&#8243; and 17&#8243; MacBook Pros. Regarding battery life, Apple now claims a jaw-dropping 10 hours of battery life for the 13&#8243; MacBook Pro, and between eight and nine hours for the 15&#8243; and 17&#8243; MacBook Pros.</p>
<p><img  title="macbookpro_update_0410" src="http://gigapple.files.wordpress.com/2010/04/macbookpro_update_0410.jpg?w=500&#038;h=257" alt="" width="500" height="257" class=" alignleft" /></p>
<p>Besides CPU speed increases, larger hard drives were added across the lineup, and the base configuration for RAM was increased from 2GB to 4GB. Pricing remained largely static, except for the 15&#8243; MacBook Pro, which saw an increase from $1,699 to $1,799. While there aren&#8217;t really any big surprises, like USB3, there are a few small ones in the specs.</p>
<p>The 13&#8243; MacBook Pro has two models: a 2.4 GHz Intel Core 2 Duo and 250GB hard drive at $1,199; a 2.66 GHz Intel Core 2 Duo and 320GB hard drive priced at $1,499.</p>
<p>The 15&#8243; MacBook Pro has three models: a 2.4 GHz Intel Core i5, NVIDIA GeForce GT 330M and 320GB hard drive at $1,799; a 2.53 GHz Intel Core i5, NVIDIA GeForce GT 330M and 500GB hard drive at $1,999; and one with a 2.66 GHz Intel Core i7, NVIDIA GeForce GT 330M and 500GB hard drive at $2,199.</p>
<p>The new 17-inch MacBook Pro features a 2.53 GHz Intel Core i5, NVIDIA GeForce GT 330M and 500GB hard drive for $2,299.</p>
<p>Beyond the specs, the focus is on the 13&#8243; MacBook Pro, which got an insignificant speed bump instead of the Intel Core i5. However, it could be argued that by staying with the Core 2 Duo for the 13&#8243; MacBook Pro, Apple kept the price down and the battery life up&#8230;way up. In contrast, the 15&#8243; MacBook Pro, which in certain circumstances could be as much as 50 percent faster than the previous model, costs $100 more and lags behind the 13&#8243; MacBook Pro in battery life.</p>
<p>While it&#8217;s no surprise that the 15&#8243; and 17&#8243; MacBook Pros got advanced NVIDIA GPUs, there was reason to be concerned about the 13&#8243; MacBook Pro. Because of the legal battle between NVIDIA and Intel over chipsets, it was a distinct possibility that the 13&#8243; MacBook Pro would be stuck with whatever poor-performing Intel HD graphics. Instead, the 13&#8243; MacBook Pro got the NVIDIA GeForce 320M, integrated graphics, but without the Intel suck.</p>
<p>Interestingly, the 15&#8243; and 17&#8243; MacBook Pro did get stuck with Intel HD graphics, but only when it doesn&#8217;t matter. When a real GPU is needed, the high-end MacBook Pros have the NVIDIA GeForce GT 330M, and the ability to &#8220;seamlessly&#8221; switch between integrated and discrete GPUs. Optionally the high-end MacBook Pros can be upgraded to the Core i7 for another $200, as well as higher resolution and anti-glare displays,</p>
<p>If there&#8217;s anything missing from these updates, besides the Core i5 in the 13&#8243; MacBook Pro, it&#8217;s USB 3. While it might not matter now, in a year or two when many people are still using their Core i5 MacBook Pros it definitely will. A USB 3 update, along with Core i5 for the 13&#8243; MacBook Pro will likely be seen in the fall, so perspective buyers might want to consider how long they intend on owning their next MacBook Pro before buying today.</p>
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		<title>Laptop or Desktop: Which Would You Find It Harder Surviving Without?</title>
		<link>http://gigaom.com/apple/laptop-or-desktop-which-would-you-find-it-harder-surviving-without/</link>
		<comments>http://gigaom.com/apple/laptop-or-desktop-which-would-you-find-it-harder-surviving-without/#comments</comments>
		<pubDate>Thu, 24 Dec 2009 18:30:08 +0000</pubDate>
		<dc:creator>Charles Moore</dc:creator>
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		<guid isPermaLink="false">http://theappleblog.com/?p=37468</guid>
		<description><![CDATA[The title of a recent Mac Night Owl column by Gene Steinberg grabbed me as a question that might have been more relevant 10 years ago. &#8220;Can You Survive Without a Desktop Mac?&#8221; Gene queries rhetorically. From my perspective, and I think that of many others [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=173739&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p class="excerpt">The title of a recent <a href="http://www.technightowl.com/2009/12/can-you-survive-without-a-desktop-mac/">Mac Night Owl column</a> by Gene Steinberg grabbed me as a question that might have been more relevant 10 years ago. &#8220;Can You Survive Without a Desktop Mac?&#8221; Gene queries rhetorically.</p>
<p>From my perspective, and I think that of many others these days, the operative would more aptly be, &#8220;can you survive without a laptop Mac?&#8221; After all, the New York Times first reported that laptop sales exceeded desktops in May 2003, Apple notebook sales surpassed its desktops sold in July 2005, have done so consistently since April 2006, and now represent roughly three-quarters of Mac systems sold, although from time to time desktops gain back some ground, such as with the hot-selling new iMacs. Industry-wide, laptops began outselling desktops globally in Q3 2008, nearly four years sooner than anticipated. <span id="more-173739"></span></p>
<p>I was somewhat ahead of the curve, making the switch from desktop to laptop as my main production platform in October 1996, when I bought a PowerBook 5300. Aside from a brief dalliance with a G4 Cube in mid-2001, and purchasing a brand-new leftover SuperMac S-900 tower clone for $300 a year before that to use as a backup machine, it&#8217;s been all laptop, all the time for me now for more than a baker&#8217;s dozen years. I honestly can&#8217;t imagine myself trying to get along with just a desktop Mac anymore.</p>
<p>Not that there aren&#8217;t some enticing and compelling Mac desktops. I found that Cube difficult to resist, at least conceptually. I loved the design, but in practical use I found it less enchanting and myself pining for laptop virtues, so after six months I grabbed an opportunity to swap the barely broken-in Cube even-trade for a  year-old PowerBook G3 Pismo. I&#8217;ve never regretted the decision, and now, more than eight years later, I still have that same old Pismo in regular service. I&#8217;ve still got the big S-900 as well, but it&#8217;s been quite a while since it was booted up.</p>
<p>Meanwhile, since that first PowerBook 5300, which is also still around and in working order, I&#8217;ve owned a PowerBook G3 Series WallStreet, two PowerBook 1400s, three Pismos, a dual USB iBook G3, a 17-inch PowerBook G4, and my present number-one machine &#8212; a late 2008 model unibody MacBook, purchased last March. Desktops simply haven&#8217;t been a significant part of the picture for me for nearly a decade, and I can&#8217;t say there&#8217;s anything I really miss about them.</p>
<p>There&#8217;s a bit of irony I suppose in that my MacBook serves mainly as a desktop workstation, perched on a laptop stand, connected to three USB hubs, an external keyboard, several pointing devices, a printer, a scanner, a USB microphone, and an Ethernet LAN. In many respects a desktop Mac would be a more logical and rational choice for my main home office production machine. I&#8217;ve seriously mused about a Mac mini (which I&#8217;ve always admired) for years, and the latest iMacs give you an awful lot of power and display real estate for your dollar.</p>
<p>Never say never, but even though I keep at least two other laptops in service as utility portable/road machines, I would still find it frustrating not to be able to unplug my main axe from its spaghetti-tangle of workstation peripheral cables, drop it in a computer case or backpack, and take it along elsewhere &#8212; whether elsewhere is just another part of the house or on a road trip, with full, untethered functionality intact.</p>
<p>If I ever feel the need for a larger display (it does appeal), that&#8217;s easy to arrange as well. On the other hand, with a desktop, you&#8217;re limited to the availability of 110V wall current or some equivalent, and an iMac, or even a Mac mini with monitor and pointing devices, would be a lot more cumbersome to take along. Also, if the power goes off, as it does fairly frequently in my neck of the woods, I can just keep on computing &#8212; for a long time if my emergency 12V battery pack is fully charged.</p>
<p>For me, getting along without a laptop would involve too much compromise. How about you?</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173739+laptop-or-desktop-which-would-you-find-it-harder-surviving-without&utm_content=cwmoore1">Sign up for a free trial</a>.</p><ul><li><a href="?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173739+laptop-or-desktop-which-would-you-find-it-harder-surviving-without&utm_content=cwmoore1"></a></li><li><a href="http://pro.gigaom.com/2011/03/why-ipad-2-will-lead-consumers-into-the-post-pc-era/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173739+laptop-or-desktop-which-would-you-find-it-harder-surviving-without&utm_content=cwmoore1">Why iPad 2 Will Lead Consumers Into the Post-PC&nbsp;Era</a></li><li><a href="http://pro.gigaom.com/2011/03/the-near-term-evolution-of-social-commerce/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173739+laptop-or-desktop-which-would-you-find-it-harder-surviving-without&utm_content=cwmoore1">The Near-Term Evolution of Social&nbsp;Commerce</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=173739&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>Apple Ranks a Lackluster Fourth in Notebook Reliability Study</title>
		<link>http://gigaom.com/apple/apple-ranks-a-lackluster-fourth-in-notebook-reliability-study/</link>
		<comments>http://gigaom.com/apple/apple-ranks-a-lackluster-fourth-in-notebook-reliability-study/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 21:03:43 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
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		<guid isPermaLink="false">http://theappleblog.com/?p=35860</guid>
		<description><![CDATA[Apple is fairly reliable, but not the most reliable company of all when it comes to notebooks, according to a new study by research firm SquareTrade. The top honor goes to Asus, which surprised me, but I suppose shouldn&#8217;t have when I consider the build quality [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=173639&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Apple is fairly reliable, but not the most reliable company of all when it comes to notebooks, according to a <a href="http://www.squaretrade.com/pages/laptop-reliability-1109/" target="_self">new study</a> by research firm SquareTrade. The top honor goes to Asus, which surprised me, but I suppose shouldn&#8217;t have when I consider the build quality of my fairly inexpensive Eee PC. Toshiba and Sony rank next most reliable, with Apple coming in a close fourth.</p>
<p>I remember a time not too long ago when IBM and Apple would top the list every time, with other manufacturers coming in a fair distance behind them. IBM sold its hardware business to Lenovo, which seems to be having some effect on quality, but is Apple also slipping as it grows? I don&#8217;t think there&#8217;s enough data to identify a trend, but it is a little worrying. </p>
<p><img  title="notebook_reliability" src="http://gigapple.files.wordpress.com/2009/11/notebook_reliability.jpg?w=604" alt="" class=" alignleft" /></p>
<p><span id="more-173639"></span><br />
Still, at least Apple is still under the 20 percent mark for three-year laptop malfunction rates, which is the measure that indicates reliability in the study. Dell is the only company below it, also under 20 percent, with 18.3. After that, things take a significant turn for the worse, with HP coming in ninth place at 25.6 percent. That means Apple is still showing better-than-average performance overall.</p>
<p><a href="http://www.electronista.com/articles/09/11/17/reliability.study.has.apple.4th.place/" target="_self">Electronista</a> suggests that the reason for the divide between top-tier manufacturers and those that fall below the average is that the companies with greater than 20 percent malfunction rates tend to do much of their business in the budget laptop and notebook categories, which see higher failure rates overall than premium-priced laptops, where Apple exclusively does its business. It&#8217;s possible <a href="http://gigaom.com/apple/applenvidia-rift-to-spark-major-component-changes/">NVIDIA-gate</a> accounted for some of those failures, although SquareTrade doesn&#8217;t go into detail about malfunction causes in this report.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173639+apple-ranks-a-lackluster-fourth-in-notebook-reliability-study&utm_content=etherin">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/03/why-ipad-2-will-lead-consumers-into-the-post-pc-era/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173639+apple-ranks-a-lackluster-fourth-in-notebook-reliability-study&utm_content=etherin">Why iPad 2 Will Lead Consumers Into the Post-PC&nbsp;Era</a></li><li><a href="http://pro.gigaom.com/2011/03/the-near-term-evolution-of-social-commerce/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173639+apple-ranks-a-lackluster-fourth-in-notebook-reliability-study&utm_content=etherin">The Near-Term Evolution of Social&nbsp;Commerce</a></li><li><a href="http://pro.gigaom.com/2011/02/content-farms-the-players-the-benefits-the-risks/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173639+apple-ranks-a-lackluster-fourth-in-notebook-reliability-study&utm_content=etherin">Content Farms: The Players, The Benefits, The&nbsp;Risks</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=173639&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>14 Ways to Be Kind to Your Battery</title>
		<link>http://gigaom.com/apple/14-ways-to-be-kind-to-your-battery/</link>
		<comments>http://gigaom.com/apple/14-ways-to-be-kind-to-your-battery/#comments</comments>
		<pubDate>Tue, 06 Oct 2009 18:00:34 +0000</pubDate>
		<dc:creator>Liam Cassidy</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[battery]]></category>
		<category><![CDATA[laptop]]></category>
		<category><![CDATA[Macbook]]></category>
		<category><![CDATA[power]]></category>
		<category><![CDATA[saving]]></category>
		<category><![CDATA[tip]]></category>

		<guid isPermaLink="false">http://theappleblog.com/?p=33663</guid>
		<description><![CDATA[A little over ten days ago Apple launched a shiny new Apple and the Environment microsite showcasing the company&#8217;s commitment to greener production and business practise. So I thought it would be appropriate to take a leaf (pun intended) from Apple&#8217;s book and look at ways [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=173466&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="greenest_macbooks" src="http://gigapple.files.wordpress.com/2009/10/greenest_macbooks1.jpg?w=500&#038;h=315" alt="greenest_macbooks" width="500" height="315" class=" alignleft" /></p>
<p class="excerpt">A little over ten days ago Apple launched a shiny new <a href="http://gigaom.com/apple/the-greenest-apple-yet/">Apple and the Environment</a> microsite showcasing the company&#8217;s commitment to greener production and business practise. So I thought it would be appropriate to take a leaf (pun intended) from Apple&#8217;s book and look at ways to be more energy efficient in my daily computing.</p>
<p>Mac OS X has some great power-saving features for MacBook users, but there are simple things you can do to squeeze those precious extra minutes of useful life out of your battery. And, to prove it to myself, I’m doing all of my writing today on my MacBook Pro in my garden, <em>without</em> the power cord. Oh yes, I’m living life on the edge, people!</p>
<p>Some of these tips are screamingly obvious; others contribute only modest energy savings. In aggregate, though, these tips can help you get significant life out of a single charge. So here they are, presented in no particular order of importance. <span id="more-173466"></span></p>
<h3>1. Dim the screen</h3>
<p>Relatively speaking, that LED panel uses a <em>fabulous</em> amount of power, and, most of the time, simply doesn’t need to be <em>so</em> super bright. Turn it down to a comfortable level where you don’t have to squint to see what you’re doing.</p>
<h3>2. Dim the Keyboard</h3>
<p>The optical fiber backlighting in the keyboard can sometimes be brought to life even when you can see the keys perfectly well. When that happens, you can probably afford to turn it down a bit.</p>
<h3>3. Stop Playing DVDs/CDs&#8230;</h3>
<p>Your optical drive uses a motor. And a laser. They exhaust batteries in <em>no</em> time.</p>
<h3>4. &#8230;and Stop Playing Video/Music from the HDD</h3>
<p>Sorry, I know you stopped using your Optical Drive, but playing music or video is a power-guzzling process irrespective of where the source files happen to be.</p>
<h3>5. Spin Down That Disc</h3>
<p>Avoid doing <em>anything</em> that requires the hard drive to spin. Be mindful of the applications you run, and avoid those which require lots of read/write activity. Also, pop in to your System Preferences → Energy Saver and select “Put the hard disk(s) to sleep whenever possible.”</p>
<h3>6. Go Easy on Your CPU</h3>
<p>You can’t put the CPU to sleep, but you <em>can</em> go easy on it. Cycles spent crunching numbers equals battery drain. Quit <em>anything</em> you absolutely do not need. Mail, iCal, iTunes and goodness knows what else, even when hidden, are claiming CPU cycles.</p>
<h3>7. Select the Right Video Card</h3>
<p>If you own a late 2008 model MacBook Pro or later, you’ll have two graphic chips at your disposal. There’s the NVIDIA 9600, ideal for web browsing and text editing, or the more powerful 9600M, a better choice for gaming and video editing. In your System Preferences, choose Energy Saver and select Graphics: Better Battery Life. This will tell Mac OS X to use the 9600 chipset rather than its power-crazed big brother.</p>
<h3>8. Internal Fans</h3>
<p>Your MacBook should do a decent job of managing its own internal cooling, but if you’re competent doing this yourself, you might consider using a tool like <a href="http://www.eidac.de/">smcFanControl</a> to <a href="http://gigaom.com/apple/hot-cpu-three-ways-to-keep-your-cool/">spin those things down</a>. Just don’t blame me if you melt your MacBook as a result. (Seriously, if you don’t know what you’re doing, don’t even <em>try</em> this tip!)</p>
<h3>9. Switch Off the Radios</h3>
<p>Your Wi-Fi and bluetooth radios don’t have to be on <em>all</em> the time, do they? If preserving power matters to you, turn them off.</p>
<h3>10. Ditch the Mouse</h3>
<p>If your bluetooth radio is turned off, you can pack away that wireless Mighty Mouse. Using a wired Mighty Mouse? You should pack that away, too; that laser is sucking-up the juice.</p>
<h3>11. Unplug That iPod!</h3>
<p>If you keep your iPod or iPhone connected to your MacBook, remove them. Even if you’re not actively syncing them (and you’re not &#8212; if you followed my advice, iTunes is turned off by now) they’re keeping their own batteries topped-up via that good old USB copper. Your MacBook’s battery will thank you for unplugging them.</p>
<h3>12. External Drives</h3>
<p>If you’re using USB-powered external hard drives for backup/storage, unplug them (but be aware this means your backup routine may be disrupted!) Even if you’re not using your external drive all the time, remember that if you invoke an Open or Save As dialogue, those connected storage devices will spin-up on the off-chance you want to use them. If you don’t, that was power wasted!</p>
<h3>13. Close the Lid</h3>
<p>If you are going to be inactive for a while, consider putting the machine to sleep (or if you&#8217;ll be inactive for a <em>long</em> time, go one better and shut-down completely.)</p>
<h3>14. Plan Ahead</h3>
<p>If it’s at all practicable, plan what you are going to do before you even power-up your MacBook.</p>
<p>So there you have it. Combine these tips into your daily mobile-compute and you ought to see some serious improvements in productive, working battery life. Also, remember to let your battery fully drain at least once a month.</p>
<p>How well did I do here in the garden today? I squeezed about four hours out of my battery before I had to plug in. Give it a try, you might be surprised at just how much power your little lithium friend can muster.</p>
<p>How do you maximize battery life? Short of actually plugging in to the nearest wall or carrying spare batteries (that’s cheating!), what tips have I missed from this list? Share them in the comments below.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173466+14-ways-to-be-kind-to-your-battery&utm_content=limalicas">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2010/10/in-q3-e-books-and-white-spaces-ruled-the-consumer-space/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173466+14-ways-to-be-kind-to-your-battery&utm_content=limalicas">In Q3, E-books and White Spaces&nbsp;Ruled</a></li><li><a href="http://pro.gigaom.com/2011/03/why-ipad-2-will-lead-consumers-into-the-post-pc-era/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173466+14-ways-to-be-kind-to-your-battery&utm_content=limalicas">Why iPad 2 Will Lead Consumers Into the Post-PC&nbsp;Era</a></li><li><a href="http://pro.gigaom.com/2011/03/the-near-term-evolution-of-social-commerce/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173466+14-ways-to-be-kind-to-your-battery&utm_content=limalicas">The Near-Term Evolution of Social&nbsp;Commerce</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=173466&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>MacBook Air is the Apple Netbook, End of Story</title>
		<link>http://gigaom.com/apple/macbook-air-is-the-apple-netbook-end-of-story/</link>
		<comments>http://gigaom.com/apple/macbook-air-is-the-apple-netbook-end-of-story/#comments</comments>
		<pubDate>Wed, 01 Jul 2009 17:00:00 +0000</pubDate>
		<dc:creator>James Dempsey</dc:creator>
				<category><![CDATA[CNN Big Tech]]></category>
		<category><![CDATA[Commentary]]></category>
		<category><![CDATA[hardware]]></category>
		<category><![CDATA[NYT Enterprise]]></category>
		<category><![CDATA[SYN Feature Enterprise]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[laptop]]></category>
		<category><![CDATA[MacBook Air]]></category>
		<category><![CDATA[netbook]]></category>

		<guid isPermaLink="false">http://theappleblog.com/?p=27280</guid>
		<description><![CDATA[Apple Announces Netbook! That's the headline you wanted to see, right? That's the headline that industry analysts and so-called experts believe Apple must have to remain relevant in today's economic climate. That's also the headline you're not likely to come across unless it happens to be April 1st.

The truth is, Apple already has a netbook on the market, which they’ve been selling for over a year now. It’s called the MacBook Air.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=173003&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="imacnetbook" src="http://gigapple.files.wordpress.com/2009/06/imacnetbook.jpg?w=269&#038;h=150" alt="imacnetbook" width="269" height="150" class=" alignleft" /></p>
<p class="excerpt"><strong>Apple Announces Netbook!</strong> That&#8217;s the headline you wanted to see, right? That&#8217;s the headline that industry analysts and so-called experts believe Apple must have in order to remain relevant in today&#8217;s economic climate. That&#8217;s also the headline you&#8217;re not likely to come across unless it happens to be April 1.</p>
<p>“It’s not a space we’re interested in,” according to Steve Jobs, and a few others at Apple. At least one site run by a reputable Mac journalist <a href="http://www.loopinsight.com/2009/06/24/apples-netbook-and-why-well-never-see-it/">claims</a> to have first-hand knowledge that a netbook does indeed exist deep inside Apple&#8217;s headquarters, but goes on to back up what we&#8217;ve already heard: It&#8217;s a prototype, and it’s just not going to ship. <span id="more-173003"></span></p>
<p>The truth is, Apple already has a netbook on the market, which they’ve been selling for quite a while now. It’s called the <a href="http://www.apple.com/macbookair/">MacBook Air</a>. It’s a powerful, good-looking notebook with a full-sized keyboard, spacious 120GB hard drive, and a 13.3-inch, backlit LED screen. It’s capable of running a full version of Mac OS X Leopard, iLife, iWork, and Microsoft Office at full speeds, as well as light-duty graphics work in Adobe Photoshop.</p>
<p>Compare that with most sub-$600 netbooks currently on the market, which run some obscure distribution of Linux, or cripple-ware known as Windows XP Home, and you start to see why netbooks aren&#8217;t all that appealing for many people. Not to mention, the standard LCD screens fall in the 10-inch range, the touchpad is practically guaranteed to wear out from excessive scrolling, the keyboards are 80 percent of &#8220;normal&#8221; size for people with Barbie doll-sized hands, and hard drives are smaller than your standard iPod.</p>
<p>And let’s talk about power. The MacBook Air features a full Core 2 Duo processor, while most netbooks are running an Intel Atom or Celeron processor that barely outperforms my digital watch in modern-day tasks!</p>
<h3>Do you <em>really</em> want a netbook?</h3>
<p>When I ask around to friends and colleagues about why they bought a <a href="http://gigaom.com/2009/06/23/as-small-notebooks-netbooks-largely-dash-expectations/">netbook</a>, the answer was always the same: “It was small and cheap.” But when I ask them what they thought of it outside those two factors, I didn’t get much in the way of positive comments. Tiny screen, hard to type on, cheap-feeling hardware, and junkware were a few of the descriptions I heard. I thought perhaps this was due to the fact that most of these people weren&#8217;t terribly computer-savvy folks, but apparently it’s more widespread than that.</p>
<p>According to <a href="http://www.npd.com/press/releases/press_090622b.html">this report from The NPD Group</a>, a leading market research firm, only 58 percent of consumers who bought a netbook said they were satisfied, while 65 percent said they expected the same performance as a regular laptop. Many were so unsatisfied that they returned them. How many? Intel’s Sean Maloney was quoted in <a href="http://news.cnet.com/8301-13924_3-10239390-64.html">this article</a> as saying, “They [netbooks] had very high return rates, and a couple of these guys [retailers] had return rates in the 30 percent range, which is a disaster.” Three out of every 10 get returned? Yikes!</p>
<p>In fact, after a slight dip in sales at Amazon.com, when interest in netbooks was at a fever pitch, Apple is back at the top of the sales chart with the new 13-inch MacBook Pro, which has been the top-selling laptop since the moment it was introduced.</p>
<h3>Mac Users Want More</h3>
<p>The market is apparently showing what Apple, and Steve Jobs, already knew. People want small and cheap, but they don’t want to give up power. As Mac users, we want more from our hardware, and we’re willing to pay a bit more for it. That demand prohibits Apple from selling a powerful, small, and cheap laptop.</p>
<p>Sure, it would be great to have a $500 MacBook. But do you really want to spend that much for a Mac that has limitations that might include a smaller keyboard, a smaller screen, a stripped-down OS, the inability to edit or even watch videos with smooth playback, or a hard drive only large enough to keep a small sampling of your iPhoto and iTunes collection on in order to save room for other documents. I sure don’t, and I suspect that I’m not alone.</p>
<div id="attachment_27296" class="wp-caption alignright" style="width: 285px"><img  title="macbookair" src="http://gigapple.files.wordpress.com/2009/06/macbookair.jpg?w=275&#038;h=87" alt="Apple's MacBook Air" width="275" height="87" class=" alignleft" /><p class="wp-caption-text">Apple&#39;s MacBook Air</p></div>
<p>The MacBook Air, as I stated earlier, is quite a capable little machine. The lack of numerous ports and a media drive initially struck me as absolute craziness at the highest levels at Apple. But when I look at how I use my current 15-inch MacBook Pro, I was surprised to notice how little I actually used the media drive; the Firewire and USB ports; the card slot and the ethernet port. I do most of my heavy-duty graphics work on a Mac Pro at the office, so the extent of my laptop use is light-duty graphics for the web, office and web apps, with the occasional iMovie or iPhoto work.</p>
<p>I suspect my laptop use is typical of most laptop users, except I paid a premium for some extra processor power that I don’t use, a slightly faster hard drive and slightly larger screen that aren’t worth the extra weight or battery use over a MacBook Air.</p>
<p>In fact, when I look at my usage, I really need a netbook. My next laptop will be something cheaper, smaller, lighter and just a little less powerful, but not crippled. A netbook. Most likely it will be named MacBook Air.</p>
<p><em>Note: I highly doubt Apple will ever release what most consider a netbook. But I’m fully prepared to eat my words, if I have to. After all, I didn’t expect an OS X upgrade to <a title="Snow Leopard: An Even Better Leopard" href="http://gigaom.com/apple/snow-leopard-an-even-better-leopard/">cost only $29</a>, either. With Apple, you just never know what the next headline will be.</em></p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173003+macbook-air-is-the-apple-netbook-end-of-story&utm_content=jamesdempsey">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/03/why-ipad-2-will-lead-consumers-into-the-post-pc-era/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173003+macbook-air-is-the-apple-netbook-end-of-story&utm_content=jamesdempsey">Why iPad 2 Will Lead Consumers Into the Post-PC&nbsp;Era</a></li><li><a href="http://pro.gigaom.com/2011/03/the-near-term-evolution-of-social-commerce/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173003+macbook-air-is-the-apple-netbook-end-of-story&utm_content=jamesdempsey">The Near-Term Evolution of Social&nbsp;Commerce</a></li><li><a href="http://pro.gigaom.com/2011/02/what-googles-honeycomb-means-for-apple-and-microsoft/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173003+macbook-air-is-the-apple-netbook-end-of-story&utm_content=jamesdempsey">What Google&#8217;s Honeycomb Means for Apple and&nbsp;Microsoft</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=173003&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>Matte vs. Glossy Debate Heats Up: Are Glossy Displays a Health Hazard?</title>
		<link>http://gigaom.com/apple/matte-vs-glossy-debate-heats-up-are-glossy-displays-a-health-hazard/</link>
		<comments>http://gigaom.com/apple/matte-vs-glossy-debate-heats-up-are-glossy-displays-a-health-hazard/#comments</comments>
		<pubDate>Tue, 16 Jun 2009 21:00:36 +0000</pubDate>
		<dc:creator>Charles Moore</dc:creator>
				<category><![CDATA[CNN Big Tech]]></category>
		<category><![CDATA[Commentary]]></category>
		<category><![CDATA[hardware]]></category>
		<category><![CDATA[NYT Enterprise]]></category>
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		<category><![CDATA[glossy]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[laptop]]></category>
		<category><![CDATA[Mac]]></category>

		<guid isPermaLink="false">http://theappleblog.com/?p=26331</guid>
		<description><![CDATA[Apple first began shipping notebooks with glossy displays in May 2006 with the release of the first-generation MacBooks, which were only available with glossy, and as a no-cost option on MacBook Pros. In mid-2007, glossy &#8220;behind glass&#8221; displays were also made standard on the aluminum iMac [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=172934&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p class="excerpt">Apple first began shipping notebooks with glossy displays in May 2006 with the release of the first-generation MacBooks, which were only available with glossy, and as a no-cost option on MacBook Pros. In mid-2007, glossy &#8220;behind glass&#8221; displays were also made standard on the aluminum iMac line with no matte option. With the release of Apple&#8217;s unibody MacBooks and MacBook Pros last October, Apple ceased shipping any computers with matte screens. The Apple 24&#8243; Cinema Display is also glossy-only, although Cupertino has relented to the extent of offering an anti-glare coating option on the 17&#8243; MacBook Pro&#8217;s display for $50 extra.</p>
<p>But not everyone is happy about these developments. In fact, there are even reports that suggest use of glossy screens could increase the risk of health issues down the road. <span id="more-172934"></span></p>
<h3>Some Not Happy With Glossy</h3>
<p>Contra-glossy display blogger macmatte <a href="http://macmatte.wordpress.com/">demands</a> that Apple restore a matte screen option for iMacs and all MacBook/Pro models, contending that this is an issue that won&#8217;t die down with passage of time.</p>
<p>CNET&#8217;s Dan Ackerman has the lack of a matte display option <a href="http://news.cnet.com/8301-17938_105-10264671-1.html?part=rss&amp;subj=news&amp;tag=2547-1_3-0-20">leading his list of five remaining MacBook Pro deficiencies</a> following the recent WWDC upgrades.</p>
<h3>Eye Strain?</h3>
<p>Macmatte argues that glare from glossy screens causes eye strain for many people, and says matte screens solve this eye health issue. He claims that the physiology of the human eye causes some to be more prone to eyestrain when staring for hours at reflective surfaces, although others are not bothered.</p>
<p>He thinks Apple&#8217;s rationale for dropping matte displays are flawed, that notwithstanding Steve Jobs assertion that most people prefer glossy, a Google search for &#8220;matte glossy polls MacBook&#8221; suggests that around 40 percent prefer matte. I&#8217;m not sure how accurate the metrics derived from a meta-composite of Google search info would be, but there&#8217;s no disputing that a sizable proportion of laptop users do prefer matte displays.</p>
<h3>Nearly Everyone Used To Use Glossy</h3>
<p>Personally, it&#8217;s a non-issue for me. I can be quite happy with either matte, which my first dozen years of Mac laptops all had, or the glossy display on my 13&#8243; unibody MacBook. After four months, I haven&#8217;t noticed any eyestrain. I&#8217;m also constrained to observe that up until the wholesale switch to LCD/TFT flat-screen monitors began about a decade ago, only laptop users had matte displays and virtually everyone else used glassy, glossy-surfaced CRT monitors that usually had curved screen surfaces to boot. I actually did experience eyestrain from using CRT desktop monitors that I found happily disappeared when I switched to using a laptop in 2006, but I&#8217;m not noticing any issues with the glossy MacBook display after four months use. Perhaps it&#8217;s the flatness rather than the &#8220;matte-ness&#8221; (or lack of) that&#8217;s key for me.</p>
<p>Macmatte suggests that if Apple finds it unprofitable to offer two types of screens, perhaps they could charge a premium for a matte option (which they already do with the 17&#8243; MacBook Pro&#8217;s sort-of &#8220;matte&#8221; screen option). Indeed, there seems to be little logical reason not to offer a similar choice to 13&#8243; and 15&#8243; MacBook Pro and iMac users except that I suspect the stumbling block is not so much cost as increased inventory management and stocking complexity. The workaround for that would be to offer matte as a build-to-order option.</p>
<h3>Are Glossy Computer Screens Really A Health Hazard?</h3>
<p>Interestingly, macmatte gets some scientific validation for his contentions from academics Down Under. The Queensland University of Technology at Brisbane, Australia, has <a title="QUT | HR | High Gloss Computer Screens" href="http://www.hrd.qut.edu.au/healthsafety/worksafely/highGloss.jsp">posted a page</a> on its Health and Safety web site with considerations for Apple Macintosh and other glass or high-gloss monitor screen users, warning that glossy displays could cause operators to adopt &#8220;awkward postures&#8221; when viewing the screen that may in turn lead to injury.</p>
<p>The university suggests users of high-gloss monitor screens should assess the area where the laptop or monitor will be used to ensure that sources of reflections and glare are eliminated or minimized to reduce potential for injury based on the following points:</p>
<ul>
<li>The amount of time that the monitor will be used during a workday. If the screen is only used for short stretches, some of the control options may not be necessary, while if the monitor is being used frequently or continuously, potential for injury increases and should be managed.</li>
<li>Place the monitor so that the glossy screen is at a 90 degree angle to overhead lighting to minimize glare and reflection; and/or adjust the monitor screen tilt slightly so reflections from both internal and external sources are minimized. It&#8217;s also suggested that venetian blinds or shades be closed to reduce glare and reflections from windows.</li>
<li>Adjusting the screen contrast to a low brightness setting can help increase readability for the user.</li>
<li>Consider positioning the glossy monitor on another section of the desktop where it won&#8217;t be affected by reflections and/or glare.</li>
<li>Consider consultation with a building lighting engineer to determine if overhead lighting can be modified, such as by removing fluorescent tubes, while still providing adequate light levels.</li>
</ul>
<p>The university also suggests considering the purchase of other types of computers or monitors that offer matte screens, and has <a title="QUT | HR | Safe Computer Use" href="http://www.hrd.qut.edu.au/healthsafety/worksafely/computer.jsp">posted further information</a> on recommended use of screen based equipment.</p>
<p>What do you think? Are you bothered by glossy displays, love &#8216;em, or have no particular preference?</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=172934+matte-vs-glossy-debate-heats-up-are-glossy-displays-a-health-hazard&utm_content=cwmoore1">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/03/why-ipad-2-will-lead-consumers-into-the-post-pc-era/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=172934+matte-vs-glossy-debate-heats-up-are-glossy-displays-a-health-hazard&utm_content=cwmoore1">Why iPad 2 Will Lead Consumers Into the Post-PC&nbsp;Era</a></li><li><a href="http://pro.gigaom.com/2011/03/the-near-term-evolution-of-social-commerce/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=172934+matte-vs-glossy-debate-heats-up-are-glossy-displays-a-health-hazard&utm_content=cwmoore1">The Near-Term Evolution of Social&nbsp;Commerce</a></li><li><a href="http://pro.gigaom.com/2011/02/content-farms-the-players-the-benefits-the-risks/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=172934+matte-vs-glossy-debate-heats-up-are-glossy-displays-a-health-hazard&utm_content=cwmoore1">Content Farms: The Players, The Benefits, The&nbsp;Risks</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=172934&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>How-To: Calibrate Your Laptop Battery</title>
		<link>http://gigaom.com/apple/how-to-calibrate-your-laptop-battery/</link>
		<comments>http://gigaom.com/apple/how-to-calibrate-your-laptop-battery/#comments</comments>
		<pubDate>Fri, 29 May 2009 18:00:33 +0000</pubDate>
		<dc:creator>Jenny Kortina</dc:creator>
				<category><![CDATA[CNN Big Tech]]></category>
		<category><![CDATA[NYT Enterprise]]></category>
		<category><![CDATA[SYN Feature Enterprise]]></category>
		<category><![CDATA[battery]]></category>
		<category><![CDATA[calibrate]]></category>
		<category><![CDATA[coconutbattery]]></category>
		<category><![CDATA[laptop]]></category>
		<category><![CDATA[Mobile]]></category>

		<guid isPermaLink="false">http://theappleblog.com/?p=24808</guid>
		<description><![CDATA[I recently wrote about extending your MacBook&#8217;s battery life via a firmware update. Today I am going to outline how to extend your battery life by calibrating it so that it holds its charge properly. After all, running out of juice with when you&#8217;re on the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=172810&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="battery_life" src="http://gigapple.files.wordpress.com/2009/05/battery_life.png?w=248&#038;h=120" alt="battery_life" width="248" height="120" class=" alignleft" />I recently wrote about <a href="http://gigaom.com/apple/quick-tip-prolong-your-macbook-battery-life/">extending</a> your MacBook&#8217;s battery life via a firmware update. Today I am going to outline how to extend your battery life by calibrating it so that it holds its charge properly. After all, running out of juice with when you&#8217;re on the go is the worst possible scenario in the electronic world!</p>
<p>As a general rule, you should calibrate your battery every month or two to keep it running in top form. <span id="more-172810"></span></p>
<p>To calibrate your laptop&#8217;s battery:</p>
<ol>
<li>Plug your laptop in and let it charge completely (your battery icon in the menu bar will be completely full and the charger&#8217;s connector light turns green).</li>
<li>Keep the laptop plugged in for another two hours (after it is fully charged).</li>
<li>Disconnect your laptop from power. Use it until it falls asleep from low battery.</li>
<li>Turn off the laptop and let it &#8220;rest&#8221; for about five hours.</li>
<li>Plug your laptop back in and let it fully charge.</li>
</ol>
<p><em>It is completely fine to use your laptop during all of these steps (except, of course, when the computer is asleep).</em></p>
<p>Calibrating your laptop battery every few months is a great way to ensure you get the longest life out of it. If you&#8217;ve had your laptop for a little while and want to know the current maximum capacity of your battery, you can use the free <a href="http://www.coconut-flavour.com/coconutbattery/">coconutBattery</a> utility.</p>
<blockquote><p>coconutBattery isn&#8217;t just a tool which shows you only the current charge of your battery &#8211; it also shows you the current maximum capacity of it in relation to the original capacity your battery had as it left the factory. You also get information about the battery-loadcycles (how often did you fully load your battery), the current charger (coconutBattery even warns you if you plugged in a wrong charger for your Notebook) and last but not least information about the age of your Mac.</p></blockquote>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=172810+how-to-calibrate-your-laptop-battery&utm_content=jennykortina">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2010/10/in-q3-e-books-and-white-spaces-ruled-the-consumer-space/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=172810+how-to-calibrate-your-laptop-battery&utm_content=jennykortina">In Q3, E-books and White Spaces&nbsp;Ruled</a></li><li><a href="http://pro.gigaom.com/2011/03/why-ipad-2-will-lead-consumers-into-the-post-pc-era/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=172810+how-to-calibrate-your-laptop-battery&utm_content=jennykortina">Why iPad 2 Will Lead Consumers Into the Post-PC&nbsp;Era</a></li><li><a href="http://pro.gigaom.com/2011/03/the-near-term-evolution-of-social-commerce/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=172810+how-to-calibrate-your-laptop-battery&utm_content=jennykortina">The Near-Term Evolution of Social&nbsp;Commerce</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=172810&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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