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	<title>GigaOM &#187; Apple</title>
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		<title>GigaOM &#187; Apple</title>
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		<title>Intel talking to Apple about mobile chips, but Apple probably isn&#8217;t listening</title>
		<link>http://gigaom.com/apple/intel-talking-to-apple-about-mobile-chips-but-apple-probably-isnt-listening/</link>
		<comments>http://gigaom.com/apple/intel-talking-to-apple-about-mobile-chips-but-apple-probably-isnt-listening/#comments</comments>
		<pubDate>Thu, 12 Jan 2012 15:13:29 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
				<category><![CDATA[@CNN]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[anobit]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[apple inc.]]></category>
		<category><![CDATA[ARM]]></category>
		<category><![CDATA[ARM architecture]]></category>
		<category><![CDATA[Computer architecture]]></category>
		<category><![CDATA[computing]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Intel]]></category>
		<category><![CDATA[intel-corporation]]></category>
		<category><![CDATA[iOS]]></category>
		<category><![CDATA[iOS device]]></category>
		<category><![CDATA[M&A]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[macintosh]]></category>
		<category><![CDATA[mobile devices]]></category>
		<category><![CDATA[Mobile operating system]]></category>
		<category><![CDATA[mobile-software]]></category>
		<category><![CDATA[Motorola Inc.]]></category>
		<category><![CDATA[PowerPC]]></category>
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		<category><![CDATA[Steve Jobs]]></category>
		<category><![CDATA[technologyinternet]]></category>
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		<guid isPermaLink="false">http://gigaom.com/?p=469575</guid>
		<description><![CDATA[The big buzz out of CES on Thursday is that Intel has been "talking" to Apple, among other manufacturers, about using its new line of Medfield chips in upcoming mobile devices. But the discussions are clearly very preliminary, and Apple has good reason to remain aloof.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=469575&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="apple-a5-feature" src="http://gigaom2.files.wordpress.com/2011/05/apple-a5-feature.jpg?w=300&#038;h=200" alt="" width="300" height="200" class="alignright size-medium wp-image-340154" />The big buzz out of CES on Thursday is that Intel has been &#8220;talking&#8221; to Apple, among other manufacturers, about using its new line of Medfield chips in upcoming mobile devices. But the discussions are clearly very preliminary, judging by Intel VP Dave Whalen&#8217;s comments (via <em><a href="http://www.telegraph.co.uk/technology/ces/9008838/CES-2012-Intel-eyes-Apple-iPhone-and-Windows-phones-for-new-Medfield-chips.html">Telegraph</a></em>), and I would argue they are more about Intel&#8217;s making overtures than Apple&#8217;s responding.</p>
<p>Whalen said that the company has been &#8220;talking to everybody&#8221; about Medfield and that the company first &#8220;took a conscious decision to focus on Android,&#8221; since &#8220;at the moment [Intel's] customers are asking for Android&#8221; but that iOS remains a consideration as it continues to grow. But Apple has little reason to want to open its arms to Intel&#8217;s mobile processors and plenty of reason to keep them closed, in fact.</p>
<p>It&#8217;s not that Intel&#8217;s efforts aren&#8217;t praiseworthy: The company needs a strong mobile platform, and Medfield looks strong. It&#8217;s an SoC that seems like it can hold its own with ARM&#8217;s latest, and there is even good reason to believe it will have a <a href="http://www.extremetech.com/computing/113123-how-intels-medfield-will-dismantle-arm">strong foothold in the Android market a year from now</a>, not the least of which is Motorola&#8217;s endorsement of the platform.</p>
<p>But don&#8217;t expect to see Apple&#8217;s mobile devices rush to embrace x86 architecture anytime soon. Cupertino has done a lot to make sure that it maintains total control over its chip designs, which are based on licensed ARM architecture. It has <a href="http://gigaom.com/apple/apple-ups-its-chip-making-game-with-intrinsity-purchase/">acquired two chip-making firms</a> and no doubt worked out extensive, <a title="Report: Apple’s A5 processor now made in the U.S." href="http://gigaom.com/apple/report-apples-a5-processor-now-made-in-the-u-s/">high-volume fabrication contracts</a> with chip-making partners like Samsung to ensure that it can deliver an SoC that is carefully tailored to work with its mobile software and hardware. That affords it advantages when it comes to system performance, power consumption and more; so much of an advantage, in fact, that an analyst recently said <a title="Analyst says Intel lags behind Apple in mobile chips" href="http://gigaom.com/apple/analyst-says-intel-lags-behind-apple-in-mobile-chips/">Apple had a leg up on Intel when it came to mobile chips</a>.</p>
<p>Apple may have switched to Intel from PowerPC, a tech it helped create, for its Mac line of computers, but the mobile market is not the PC market. Intel still has plenty to prove when it comes to its ability to operate in the realm of smartphones and tablets, and for now, Apple has invested years of development time and huge amounts of money in making ARM-based designs that perfectly suit its software and hardware.</p>
<p><a title="Apple confirms acquisition of Israel’s Anobit" href="http://gigaom2.wordpress.com/apple/apple-confirms-acquisition-of-israels-anobit/">Apple&#8217;s recent acquisition of Anobit</a> shows that it wants more, not less control over its product components. That desire for control combined with Whalen&#8217;s caginess when talking about Apple specifically lead me to believe it will still be a long time (if ever) before we see Intel architecture in an iOS device.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=469575+intel-talking-to-apple-about-mobile-chips-but-apple-probably-isnt-listening&utm_content=etherin">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/11/connected-world-the-consumer-technology-revolution/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=469575+intel-talking-to-apple-about-mobile-chips-but-apple-probably-isnt-listening&utm_content=etherin">Connected world: the consumer technology&nbsp;revolution</a></li><li><a href="http://pro.gigaom.com/2011/07/mobile-q2-smartphone-growth-surges-ipads-rule-continues/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=469575+intel-talking-to-apple-about-mobile-chips-but-apple-probably-isnt-listening&utm_content=etherin">Mobile Q2: Smartphone growth surges; iPad&#8217;s rule&nbsp;continues</a></li><li><a href="?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=469575+intel-talking-to-apple-about-mobile-chips-but-apple-probably-isnt-listening&utm_content=etherin"></a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=469575&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>Analyst says Intel lags behind Apple in mobile chips</title>
		<link>http://gigaom.com/apple/analyst-says-intel-lags-behind-apple-in-mobile-chips/</link>
		<comments>http://gigaom.com/apple/analyst-says-intel-lags-behind-apple-in-mobile-chips/#comments</comments>
		<pubDate>Wed, 14 Dec 2011 13:35:52 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
				<category><![CDATA[@CNN]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[chip]]></category>
		<category><![CDATA[Intel]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[processor]]></category>
		<category><![CDATA[SoC]]></category>
		<category><![CDATA[system-on-a-chip]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=454721</guid>
		<description><![CDATA[Apple has a serious advantage over an unusual competitor in a market with lots of future potential, according to Piper Jaffray senior analyst Gus Richard in a research note published this week. Richard says that Apple's know-how and direction in mobile chips trumps that of Intel's.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=454721&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="apple-a5-feature" src="http://gigaom2.files.wordpress.com/2011/05/apple-a5-feature.jpg?w=300&#038;h=200" alt="" width="300" height="200" class="alignright size-medium wp-image-340154" />Apple has a serious advantage over an unusual competitor in a market with lots of future potential, according to Piper Jaffray senior analyst Gus Richard in a research note (via <a href="http://news.cnet.com/8301-13924_3-57342670-64/apple-has-big-lead-over-intel-in-mobile-chips-analyst-says/">CNET</a>) published this week. Richard says that Apple&#8217;s know-how and direction in mobile chips trumps that of Intel&#8217;s, despite the latter company&#8217;s focus on processors.</p>
<p>Richard mainly compares the two companies to illustrate different approaches to chip making. Intel creates general-use chips that can be plugged into a wide range of devices and focuses on beefing up processing power exponentially. Apple, on the other hand, creates system-on-a-chip (SoC) solutions that are tailor-made for specific uses; the A5 that powers the iPhone 4S and iPad is a perfect example.</p>
<p>Since Apple&#8217;s chips are designed specifically for a limited set of hardware, their development is streamlined, according to Richard, and includes perks like &#8220;longer battery life, instant on and a fast connection&#8221; that require &#8220;lower power&#8221; and therefore appear to outperform more-powerful processors from the likes of Intel, at least in consumer eyes.</p>
<p>Intel has plans to create SoC designs, however; its <a href="http://www.anandtech.com/show/5078/intel-haswell-info-single-chip-for-ultrabooks-gt3-gpu-for-mobile-lga1150-for-desktop">Haswell chip</a>, planned for 2013, will embrace an approach more akin to Apple&#8217;s, designed for laptops and tablets. Intel is also a chip foundry, while Apple is not. That gives it more of a leg up when it comes to actually getting its chips made, since it isn&#8217;t subject to outside market forces like Apple&#8217;s legal problems with Samsung.</p>
<p>Even still, Intel may be more in competition with Apple than it might appear at first glance. Apple, of course, will in no way become a chip maker for outside companies and probably will never license its chip designs for use by competitors. But if it makes faster progress with creating hardware-specific SoC processors that provide the benefits listed above (low power consumption, faster boot and better battery life) while also allowing for the kind of performance consumers are looking for in a notebook, we could see Apple shift to in-house designs for future notebooks. It&#8217;s something the company is reported to have <a href="http://www.engadget.com/2011/05/28/apple-testing-a5-packing-macbook-air/">already actively tested</a>, after all.</p>
<p>Intel is taking lots of steps to improve its mobile presence, including plans to <a title="Intel gets serious about NFC, signs deal for chip technology" href="http://gigaom.com/2011/12/14/intel-gets-serious-about-nfc-signs-deal-for-chip-technology/">integrate NFC capabilities into its chipsets</a>. But Richard makes at least one good point with his comparison. Apple isn&#8217;t waiting around to see how things shake out, especially when it comes to mobile devices, and it has instead been at the forefront of a new mobile processing design charge.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=454721+analyst-says-intel-lags-behind-apple-in-mobile-chips&utm_content=etherin">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/11/connected-world-the-consumer-technology-revolution/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=454721+analyst-says-intel-lags-behind-apple-in-mobile-chips&utm_content=etherin">Connected world: the consumer technology&nbsp;revolution</a></li><li><a href="http://pro.gigaom.com/2011/07/mobile-q2-smartphone-growth-surges-ipads-rule-continues/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=454721+analyst-says-intel-lags-behind-apple-in-mobile-chips&utm_content=etherin">Mobile Q2: Smartphone growth surges; iPad&#8217;s rule&nbsp;continues</a></li><li><a href="http://pro.gigaom.com/2011/09/the-future-of-mobile-a-segment-analysis-by-gigaom-pro/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=454721+analyst-says-intel-lags-behind-apple-in-mobile-chips&utm_content=etherin">The future of mobile: a segment analysis by GigaOM&nbsp;Pro</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=454721&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>Apple updates MacBook Pros with better processors, graphics</title>
		<link>http://gigaom.com/apple/apple-updates-macbook-pros-with-better-processors-graphics/</link>
		<comments>http://gigaom.com/apple/apple-updates-macbook-pros-with-better-processors-graphics/#comments</comments>
		<pubDate>Mon, 24 Oct 2011 12:21:55 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
				<category><![CDATA[@CNN]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Intel]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[MacBook Pro]]></category>
		<category><![CDATA[notebook]]></category>
		<category><![CDATA[processors]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=426071</guid>
		<description><![CDATA[On Monday, Apple introduced new MacBook Pro updates to its online store without much fanfare. The new Pro notebooks all carry improved processors, as well as better graphics cards and storage options in some cases. Changes are light, but should make a solid computer even better.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=426071&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="macbookpro-feature" src="http://gigaom2.files.wordpress.com/2011/02/macbookpro-feature.png?w=300&#038;h=200" alt="" width="300" height="200" class="alignright size-medium wp-image-300672" />On Monday, Apple introduced <a href="http://store.apple.com/us/browse/home/shop_mac/family/macbook_pro">new MacBook Pro updates</a> to its online store without much fanfare. The new Pro notebooks all carry improved processors, as well as better graphics cards and storage options in some cases.</p>
<p>Entry-level 13-inch MacBook Pros now have 2.4 GHz and 2.8 GHz Intel Core i5 or i7 processors, depending on which base configuration you choose, and each have more storage by default, with 500 GB in the entry-level model and 750 in the higher-end version, vs 320 and 500 before the update.</p>
<p><img  title="Screen Shot 2011-10-24 at 8.13.47 AM" src="http://gigaom2.files.wordpress.com/2011/10/screen-shot-2011-10-24-at-8-13-47-am.png?w=604&#038;h=289" alt="" width="604" height="289" class="aligncenter size-full wp-image-426078" />The 15-inch Pros have faster versions of the quad-core Intel Core i7 chips that power them, and the option to upgrade to a 2.5 GHz option has been added to the computer&#8217;s customization selections. Apple has also upgraded the graphics card options, making the more powerful Radeon HD 6750M standard for the base 15-inch, with 512 MB of dedicated memory, and introduced the Radeon HD 6770M with 1 GB of dedicated memory for the more expensive option.</p>
<p>Finally, the 17-inch MBP now has a 2.4 GHz, quad-core i7 processor, with an option to upgrade to a 2.5 GHz chip. The Radeon 6770M is now the standard graphics card option, with 1 GB of dedicated memory. Also, you can now upgrade your custom drive on the 17-inch to a 750 GB 7200-rpm model.</p>
<p>This is actually a very modest update overall, and Apple clearly thinks so too, since there&#8217;s no mention of the changes on the company landing page, and no &#8220;new&#8221; badge on the MacBook Pro category in the Apple Store home page, either. Still, if you were holding out on a MacBook Pro purchase pending updates, this is probably the best you can expect for at least another four to six months. We&#8217;ll likely see benchmarks soon that show just how much the under-the-hood changes affect performance.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=426071+apple-updates-macbook-pros-with-better-processors-graphics&utm_content=etherin">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/07/mobile-q2-smartphone-growth-surges-ipads-rule-continues/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=426071+apple-updates-macbook-pros-with-better-processors-graphics&utm_content=etherin">Mobile Q2: Smartphone growth surges; iPad&#8217;s rule&nbsp;continues</a></li><li><a href="http://pro.gigaom.com/2010/05/tv-apps-evolution-from-novelty-to-mainstream/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=426071+apple-updates-macbook-pros-with-better-processors-graphics&utm_content=etherin">TV Apps: Evolution from Novelty to&nbsp;Mainstream</a></li><li><a href="http://pro.gigaom.com/2012/02/after-solyndra-finding-opportunity-in-the-shifting-solar-industry/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=426071+apple-updates-macbook-pros-with-better-processors-graphics&utm_content=etherin">After Solyndra: analyzing the solar&nbsp;industry</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=426071&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>New MacBook Airs are coming. Here is why</title>
		<link>http://gigaom.com/apple/why-new-macbook-airs-are-coming/</link>
		<comments>http://gigaom.com/apple/why-new-macbook-airs-are-coming/#comments</comments>
		<pubDate>Mon, 27 Jun 2011 12:22:11 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
				<category><![CDATA[@CNN]]></category>
		<category><![CDATA[amd]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[FaceTime]]></category>
		<category><![CDATA[Intel]]></category>
		<category><![CDATA[lion]]></category>
		<category><![CDATA[Macbook]]></category>
		<category><![CDATA[MacBook Air]]></category>
		<category><![CDATA[mini displayport]]></category>
		<category><![CDATA[Nvidia]]></category>
		<category><![CDATA[os x]]></category>
		<category><![CDATA[os x lion]]></category>
		<category><![CDATA[sandy bridge]]></category>
		<category><![CDATA[Sandy Bridge processor]]></category>
		<category><![CDATA[Thunderbolt]]></category>
		<category><![CDATA[update]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=367803</guid>
		<description><![CDATA[New MacBook Airs could be right around the corner, according to stock shortages at retail partners like Best Buy and Amazon. OS X Lion is also arriving in July, which begins in only a few short days, and the Air could arrive at the same time.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=367803&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="macbookair-feature2" src="http://gigapple.files.wordpress.com/2010/10/macbookair-feature2.png?w=300&#038;h=200" alt="" width="300" height="200" class="alignright size-medium wp-image-184717" />The MacBook Air looks destined for a refresh very soon, and the latest sign is that Best Buy <a href="http://www.bestbuy.com/site/olstemplatemapper.jsp?id=pcat17080&amp;type=page&amp;qp=q70726f63657373696e6774696d653a3e313930302d30312d3031~~cabcat0500000%23%230%23%2311a~~cabcat0502000%23%230%23%23o~~nf510||4170706c6526233137343b&amp;list=y&amp;nrp=15&amp;sc=abComputerSP&amp;sp=&amp;usc=abcat0500000#storeInventoryLink">began listing existing models</a> as &#8220;Not Available for Shipping&#8221; over the weekend (via <a href="http://9to5mac.com/2011/06/26/bestbuy-com-stops-shipping-macbook-airs-ahead-of-refresh/">9t05Mac</a>). The retailer is thought to be shifting its remaining stock to stores to make room in the distribution center for the arrival of new, updated MacBook Air models. Amazon is also showing low stock of MacBook Air models in many of its international stores.</p>
<p>Stock shortages and third-party retail inventory systems have traditionally been a fairly accurate barometer of Apple&#8217;s hardware refreshes, especially when an update is close at hand. Best Buy&#8217;s website revealed new MacBook Pro SKUs ahead of their official release, for example, in February, when the notebooks got updated with Intel&#8217;s new Sandy Bridge processors.</p>
<p>A MacBook Air refresh has been rumored for a while now, and part of the update is thought to be the inclusion of Sandy Bridge processor architecture. Intel <a href="http://news.cnet.com/8301-13924_3-20072665-64/intel-adds-sandy-bridge-chips-for-ultraslim-laptops/?part=rss&amp;subj=news&amp;tag=2547-1_3-0-20&amp;dlvrit=142337">recently unveiled</a> new low-voltage Sandy Bridge chips, including a Core i5 1.7 GHz variety and two Core i7 versions, one at 1.7 GHz and the other at 1.8 GHz. Current MacBook Airs still use much older Intel Core 2 Duo processors, so the new Core series are a near-certainty for powering any new hardware.</p>
<p>Another change likely in store for the MacBook Air includes the addition of Thunderbolt, Apple and Intel&#8217;s new high-speed I/O port. Apple has been steadily replacing the Mini DisplayPort on its new Macs with Thunderbolt. This is because Thunderbolt can handle display output as well as data transfer functions and is compatible with Mini DisplayPort cables and adapters. Other possible additions include a FaceTime HD camera, something else that both the updated MacBook Pro and iMac got this year, and a switch to an AMD graphics processor, since Apple seems to be methodically cutting NVIDIA out of that part of its business.</p>
<p>An updated MacBook Air likely won&#8217;t arrive at this point before OS X Lion, which Apple has said will make its debut in July. People who purchase new Macs as of June 6<a href="http://www.apple.com/pr/library/2011/06/06lion.html?aosid=p204&amp;siteid=1503186&amp;program_id=2554&amp;cid=OAS-EMEA-AFF&amp;tduid=3e5e1a976a90b831cc266457d27b45dd"> are eligible for a free upgrade to Lion</a>, so Apple can save itself some money by just shipping new MacBook Airs with the new OS installed, instead of having to deal with the administrative costs of providing a refund. Both Lion and new Airs could ship as early as next week.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=367803+why-new-macbook-airs-are-coming&utm_content=etherin">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/04/infrastructure-q1-iaas-comes-down-to-earth-big-data-takes-flight/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=367803+why-new-macbook-airs-are-coming&utm_content=etherin">Infrastructure Q1: IaaS Comes Down to Earth; Big Data Takes&nbsp;Flight</a></li><li><a href="http://pro.gigaom.com/2011/01/big-data-arm-and-legal-troubles-transformed-infrastructure-in-q4/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=367803+why-new-macbook-airs-are-coming&utm_content=etherin">Big Data, ARM and Legal Troubles Transformed Infrastructure in&nbsp;Q4</a></li><li><a href="http://pro.gigaom.com/2010/01/in-q4-data-centers-not-the-cloud-were-the-big-story/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=367803+why-new-macbook-airs-are-coming&utm_content=etherin">In Q4, Data Centers, Not the Cloud, Were the Big&nbsp;Story</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=367803&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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		<slash:comments>6</slash:comments>
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		<title>Is this summer the real debutante ball for Thunderbolt?</title>
		<link>http://gigaom.com/apple/is-this-summer-the-real-debutante-ball-for-thunderbolt/</link>
		<comments>http://gigaom.com/apple/is-this-summer-the-real-debutante-ball-for-thunderbolt/#comments</comments>
		<pubDate>Mon, 20 Jun 2011 13:22:32 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[i/o]]></category>
		<category><![CDATA[Intel]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[mac mini]]></category>
		<category><![CDATA[mac pro]]></category>
		<category><![CDATA[Macbook]]></category>
		<category><![CDATA[MacBook Air]]></category>
		<category><![CDATA[sandy bridge]]></category>
		<category><![CDATA[Thunderbolt]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=364229</guid>
		<description><![CDATA[Thunderbolt has arrived, but it's been on the market now since February, and we've yet to see it really do much in the way of changing how we use our Macs. Signs indicate that this summer could be the time we do see that happen.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=364229&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="thunderbolt-feature" src="http://gigaom2.files.wordpress.com/2011/02/thunderbolt-feature.jpg?w=300&#038;h=200" alt="" width="300" height="200" class="alignright size-medium wp-image-301951" />Thunderbolt, Intel&#8217;s new high speed data transfer tech, has arrived, but it&#8217;s been <a title="What Thunderbolt Means for End Users" href="http://gigaom.com/apple/what-thunderbolt-means-for-end-users/">on the market now since February</a>, and we&#8217;ve heard a lot of noise, but have yet to see it really do much in the way of changing how we use our Macs. Signs indicate that this summer could be the time we do see that happen.</p>
<p>A <a href="http://twitter.com/#!/brian_tong/status/82492887341867009">new report</a> from CNET claims that Apple will be upgrading its Mac Pro and Mac mini computers with the new high-speed I/O Thunderbolt port, and with Sandy Bridge processors. Similar upgrades have already been launched for the MacBook Pro and iMac lines, and one is <a title="Apple’s next MacBook Air will be the new flagship Mac" href="http://gigaom.com/apple/apples-next-macbook-air-will-be-the-new-flagship-mac/">rumored to be in the works for the MacBook Air</a>, too. If these reports are accurate, all updates are expected to arrive by the end of summer at the latest, which would make Thunderbolt nearly ubiquitous on new Macs, with the exception of the basic MacBook.</p>
<p>Thunderbolt has lots of promise, but there&#8217;s a problem: there aren&#8217;t really any peripherals out there that use it yet. Apple seems poised to fix that, however, as a recent report by MacRumors suggests that we&#8217;ll see a host of Thunderbolt peripherals arrive alongside Apple&#8217;s Final Cut Pro X video editing application sometime this week. Apple could well use Final Cut Pro to jumpstart Thunderbolt by showing video pros just how much faster their workflows could be with super high speed data transfers.</p>
<p>But pro Thunderbolt hardware and peripherals with mass market appeal are two very different things. Cost will be a factor with the first wave of Thunderbolt hardware, but if Apple is aiming to have Thunderbolt present across its Mac lineup by summer&#8217;s end, I&#8217;d argue that we&#8217;ll see the first line of peripherals aimed at the average user by fall, too. Count on early entrants to consist mainly of adapters for use with older, more established tech. Adapters have the advantage of being cheap, and working with kit that buyers already have.</p>
<p>Thunderbolt can easily be <a href="http://www.intel.com/technology/io/thunderbolt/index.htm">adapted to work with other high-speed technologies</a> like USB 3.0, and eSATA. Not only that, but it should be easy to make hubs that include these technologies along with older standards like FireWire and USB for docking solutions that truly cover all the bases. Adapters will make Thunderbolt a boon to consumers and accessory-makers alike long before dedicated Thunderbolt devices make the move from professional to consumer levels of affordability.</p>
<p>The real &#8216;headline&#8217; updates of recent Macs have been Sandy Bridge and Thunderbolt. Improved processors is a great addition, but Thunderbolt is the new feature that&#8217;s easier for most consumers to grasp. If Apple does get it on all shipping Macs by the end of the summer, we&#8217;ll see an accompanying tidal wave of third-party accessories that should help Thunderbolt prove its usefulness by the time fall rolls around.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=364229+is-this-summer-the-real-debutante-ball-for-thunderbolt&utm_content=etherin">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/05/the-case-for-increased-ma-in-2011-actions-and-outlooks/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=364229+is-this-summer-the-real-debutante-ball-for-thunderbolt&utm_content=etherin">The Case for Increased M&amp;A in 2011: Actions and&nbsp;Outlooks</a></li><li><a href="http://pro.gigaom.com/2011/05/the-structure-50-the-top-50-cloud-innovators/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=364229+is-this-summer-the-real-debutante-ball-for-thunderbolt&utm_content=etherin">The Structure 50: The Top 50 Cloud&nbsp;Innovators</a></li><li><a href="http://pro.gigaom.com/2011/04/infrastructure-q1-iaas-comes-down-to-earth-big-data-takes-flight/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=364229+is-this-summer-the-real-debutante-ball-for-thunderbolt&utm_content=etherin">Infrastructure Q1: IaaS Comes Down to Earth; Big Data Takes&nbsp;Flight</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=364229&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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		<slash:comments>3</slash:comments>
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		<title>Don&#8217;t be left behind: 5 Mac apps that won&#8217;t make the Lion cut</title>
		<link>http://gigaom.com/apple/dont-be-left-behind-5-mac-apps-that-wont-make-the-lion-cut/</link>
		<comments>http://gigaom.com/apple/dont-be-left-behind-5-mac-apps-that-wont-make-the-lion-cut/#comments</comments>
		<pubDate>Thu, 16 Jun 2011 17:24:22 +0000</pubDate>
		<dc:creator>Dave Greenbaum</dc:creator>
				<category><![CDATA[@SYN]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Apps]]></category>
		<category><![CDATA[eudora]]></category>
		<category><![CDATA[Intel]]></category>
		<category><![CDATA[lion]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[mail]]></category>
		<category><![CDATA[microsoft office]]></category>
		<category><![CDATA[os x]]></category>
		<category><![CDATA[PowerPC]]></category>
		<category><![CDATA[Quicken]]></category>
		<category><![CDATA[rosetta]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=362510</guid>
		<description><![CDATA[Apple is dropping Rosetta from OS X Lion, which means PowerPC-only apps won't work on Macs running the operating system. It might surprise you how many still-useful and used apps that will leave out in the cold. Here's a few, and some replacement suggestions.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=362510&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="rosetta-feature" src="http://gigaom2.files.wordpress.com/2011/06/rosetta-feature.jpg?w=300&#038;h=200" alt="" width="300" height="200" class="alignright size-medium wp-image-362810" />Apple <a title="This is big: OS X Lion Update is App Store only" href="http://gigaom.com/apple/this-is-big-os-x-lion-update-is-app-store-only/">intends to ship OS X Lion in July</a>, and many programs people rely upon now have an unofficial expiration date, since Apple appears to be removing the ability to use PowerPC-only software in OS X via Rosetta. Many users will need to come up with alternatives if they plan to move to Lion. If you or someone you know uses the programs below, it&#8217;s time to start shopping around.</p>
<p><strong>1. Microsoft Office 2004</strong></p>
<p>Let&#8217;s face it, Microsoft Office isn&#8217;t cheap, and Office 2008 wasn&#8217;t that great. Some features in 2004 weren&#8217;t in 2008 (though many were reintroduced in 2011), and when 2008 included the new .docx format, 2004 users didn&#8217;t want to move to a new format that could cause problems. Because of these issues, it&#8217;s not unusual to find users two versions behind. <em>Alternatives: Office 2011, iWork, Google Docs.</em></p>
<p><strong>2. Appleworks</strong></p>
<p>Appleworks, why can&#8217;t we quit you? I&#8217;ve been a fan of Appleworks since the Apple II days. You worked equally well on Mac and PC, and included a database that&#8217;s easier to use and understand that those used by either Filemaker or Access. In fact, Apple was still selling Appleworks until 2007. Fortunately, iWork will open most files in Appleworks format and Apple has a <a href="http://www.apple.com/support/appleworks/faq/">full transition guide</a> about moving Appleworks files over to iWork. Database users will either need to export the file to spreadsheet format or move up to Filemaker. <em>Alternatives: iWork, Filemaker, Bento.</em></p>
<p><strong>3. Freehand</strong></p>
<p>Die-hard Freehand users refuse to use Illustrator. Freehand MX was the last version released before the purchase and discontinuation of the product by Adobe. Freehand holdouts might balk at the cost of Illustrator, or at having to relearn using new software, but it&#8217;s time to move on, or Lion won&#8217;t be able to open your files. <em>Alternatives: Illustrator (<a href="http://www.adobe.com/designcenter/illustrator/articles/illcs2ip_fhilltech/illcs2ip_fhilltech.pdf">this guide </a>will help).</em></p>
<p><strong>4. Eudora</strong></p>
<p>Eudora was an outstanding cross-platform email program and a longtime Mac standard. It easily imported into Apple Mail, Thunderbird, or Microsoft&#8217;s Entourage, but some of us, myself included, were lazy and didn&#8217;t import old emails. Instead, if I needed an ancient email, I just opened Eudora. Now&#8217;s the time to import those emails before you run into problems with Lion. And if Eudora is still your primary email program, it&#8217;s definitely time to move onto something else. <em>Alternatives: <a href="https://wiki.mozilla.org/Penelope">Penelope/Eudora Open Source</a>, Apple Mail, Thunderbird, Outlook.</em></p>
<p><strong>5. Quicken 2007</strong></p>
<p>Although Intel Macs have been out since 2006, Quicken still hasn&#8217;t updated the program. And Quicken 2007 is still being sold, because Intuit&#8217;s new product, <a href="http://gigaom.com/apple/quicken-essentials-for-mac/">Quicken Essentials</a>, is a scaled-down version of its 2007 predecessor. Essentials lacks features such as bill pay and sophisticated stock tracking. Intuit generally keeps their Mac products somewhat behind the PC versions. Intuit&#8217;s <a href="http://quicken.intuit.com/support/articles/getting-started/upgrading-and-conversion/8207.html">suggestions</a> for what to do with the end of Rosetta are laughable. Fortunately, a wide variety of alternatives exist for these users, but be sure to research these carefully, and import your data into a new program before you make the move to Lion. <em>Alternatives: <a href="http://www.iggsoftware.com/ibank/">iBank</a>, <a href="http://moneydance.com/">Moneydance</a>.</em></p>
<p>What still-in-use programs will you have to say goodbye to when you make the leap to Lion?</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=362510+dont-be-left-behind-5-mac-apps-that-wont-make-the-lion-cut&utm_content=calldrdave">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/05/the-case-for-increased-ma-in-2011-actions-and-outlooks/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=362510+dont-be-left-behind-5-mac-apps-that-wont-make-the-lion-cut&utm_content=calldrdave">The Case for Increased M&amp;A in 2011: Actions and&nbsp;Outlooks</a></li><li><a href="http://pro.gigaom.com/2011/05/the-structure-50-the-top-50-cloud-innovators/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=362510+dont-be-left-behind-5-mac-apps-that-wont-make-the-lion-cut&utm_content=calldrdave">The Structure 50: The Top 50 Cloud&nbsp;Innovators</a></li><li><a href="http://pro.gigaom.com/2011/04/infrastructure-q1-iaas-comes-down-to-earth-big-data-takes-flight/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=362510+dont-be-left-behind-5-mac-apps-that-wont-make-the-lion-cut&utm_content=calldrdave">Infrastructure Q1: IaaS Comes Down to Earth; Big Data Takes&nbsp;Flight</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=362510&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>Apple&#8217;s next MacBook Air will be the new flagship Mac</title>
		<link>http://gigaom.com/apple/apples-next-macbook-air-will-be-the-new-flagship-mac/</link>
		<comments>http://gigaom.com/apple/apples-next-macbook-air-will-be-the-new-flagship-mac/#comments</comments>
		<pubDate>Fri, 10 Jun 2011 17:52:30 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
				<category><![CDATA[@CNN]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[icloud]]></category>
		<category><![CDATA[Intel]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[Macbook]]></category>
		<category><![CDATA[MacBook Air]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[os x]]></category>
		<category><![CDATA[os x lion]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=359430</guid>
		<description><![CDATA[Apple's refresh of the MacBook Air last fall did much to improve the fortunes of the company's ultra-slim notebook. And with its next iteration, it could be getting ready to step into the spotlight as the quintessential Mac computer, alongside the release of OS X Lion.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=359430&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="macbookair-feature" src="http://gigaom2.files.wordpress.com/2010/10/macbookair-feature1.png?w=300&#038;h=200" alt="" width="300" height="200" class="alignright size-medium wp-image-168370" />Apple&#8217;s <a title="New MacBook Air Is the Future of Notebooks" href="http://gigaom.com/apple/new-macbook-air-is-the-future-of-notebooks/">refresh of the MacBook Air last fall</a> did much to improve the fortunes of the company&#8217;s ultra-slim notebook. With its next iteration, it could be getting ready to step into the spotlight as the quintessential Mac computer. That update is on the way soon, according to a new report, and I&#8217;d be surprised if we didn&#8217;t see it arrive right alongside the operating system that seems tailor-made for it: OS X Lion.</p>
<p><a href="http://www.appleinsider.com/articles/11/06/10/apple_poised_to_build_nearly_400k_next_gen_macbook_airs_this_month.html">AppleInsider claims</a> Apple has placed an order for nearly 400,000 new MacBook Airs based on Intel&#8217;s Sandy Bridge processor architecture, and that production will begin in June, according to an analyst report. The reports claim that just over half of those will be 11.6-inch models, since those are slightly more popular with consumers than their 13-inch counterparts. Both models have <a href="http://www.appleinsider.com/articles/11/03/05/apple_ships_over_1_million_macbook_airs_in_new_notebooks_first_quarter.html">reportedly been successful sellers for Apple</a>, in <a href="http://www.bgr.com/2008/02/14/macbook-air-sales-lagging/">stark contrast to the original Air</a>, which was seen by most as too expensive and too far ahead of the curve in terms of its hardware features.</p>
<p>If interest in and <a title="MacBook Air Is My Gadget Of The Year" href="http://gigaom.com/2010/12/25/macbook-air-is-my-gadget-of-the-year/">reviews of the new MacBook Air</a> are any indication, we&#8217;ve caught up to the curve. But Apple has also done right by Air in terms of finding an attractive price point: The entry-level 11.6-inch model starts at just $999, on par with Apple&#8217;s other cheapest notebook, the MacBook.</p>
<p>The MacBook represents Apple&#8217;s past; it&#8217;s a well-designed traditional notebook that provides users looking for an alternative to Windows laptops with a solid, high-quality, OS X-based alternative. But the MacBook Air represents Apple&#8217;s future. It&#8217;s a slim, lightweight device with a futuristic design aesthetic, but more importantly, it&#8217;s a perfect partner for OS X Lion and iCloud, and like Apple said at its WWDC keynote (as <a title="Can Apple Make the Cloud Work for Consumers?" href="http://gigaom.com/apple/can-apple-make-the-cloud-work-for-consumers/">enStratus CTO George Reese suggested to me it should</a>), iCloud is the new center of the Apple universe.</p>
<p>When the updated MacBook Air arrives, it will most likely bring better Core i-series processors that should help it gain even more ground on more powerful Mac notebook offerings, since the current versions use Intel Core 2 Duo chips, which are two generations behind. It will also almost certainly introduce Thunderbolt ports to the Air. Thunderbolt will be a great addition to the Air, since once third-party storage device makers start putting out more compatible drives, it will help alleviate any concerns users might have about onboard storage limitations. Apple might also boost the base storage capacities this time around, as it has already <a title="MacBook Air Gets a Better Solid-State Drive" href="http://gigaom.com/apple/macbook-air-gets-a-better-solid-state-drive/">quietly made improvements to the Air&#8217;s SSD drives that boost read/write speeds</a>.</p>
<p>The MacBook Air has more in common with the iPad than any other of Apple&#8217;s Mac computers, and that&#8217;s why it&#8217;s such a perfect partner for the iOS-inspired OS X Lion update. I said yesterday that <a title="The future of Mac is not for the faint of heart nor the spinning drive" href="http://gigaom.com/apple/the-future-of-mac-is-not-for-the-faint-of-heart-or-the-spinning-drive/">Lion isn&#8217;t going to play nice with older Macs</a>, and won&#8217;t really shine to its fullest potential on computers with spinning hard disks. In fact, you could say that Lion is designed for the Air, and I think that&#8217;s exactly how Apple sees it, too.</p>
<p>In two years time, if not less, when you think &#8220;Mac,&#8221; you&#8217;ll think about the MacBook Air first and foremost. And that&#8217;s by design, as Apple continues to have outsized influence in the changing definition of personal computing.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=359430+apples-next-macbook-air-will-be-the-new-flagship-mac&utm_content=etherin">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/05/the-case-for-increased-ma-in-2011-actions-and-outlooks/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=359430+apples-next-macbook-air-will-be-the-new-flagship-mac&utm_content=etherin">The Case for Increased M&amp;A in 2011: Actions and&nbsp;Outlooks</a></li><li><a href="http://pro.gigaom.com/2011/05/the-structure-50-the-top-50-cloud-innovators/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=359430+apples-next-macbook-air-will-be-the-new-flagship-mac&utm_content=etherin">The Structure 50: The Top 50 Cloud&nbsp;Innovators</a></li><li><a href="http://pro.gigaom.com/2011/04/infrastructure-q1-iaas-comes-down-to-earth-big-data-takes-flight/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=359430+apples-next-macbook-air-will-be-the-new-flagship-mac&utm_content=etherin">Infrastructure Q1: IaaS Comes Down to Earth; Big Data Takes&nbsp;Flight</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=359430&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>Apple Is Instrumental to Intel&#8217;s Roadmap, Says Executive</title>
		<link>http://gigaom.com/apple/apple-is-instrumental-to-intels-roadmap-says-executive/</link>
		<comments>http://gigaom.com/apple/apple-is-instrumental-to-intels-roadmap-says-executive/#comments</comments>
		<pubDate>Wed, 18 May 2011 18:32:14 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
				<category><![CDATA[@CNN]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[ARM]]></category>
		<category><![CDATA[Intel]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[processor]]></category>
		<category><![CDATA[sandy bridge]]></category>
		<category><![CDATA[smartphone]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=346949</guid>
		<description><![CDATA[Apple  "helps shape" Intel's road map, according to Intel SVP Tom Kilroy. Kilroy told Reuters that the iPad and Apple's other successes play a big role in Intel's future planning. There are also new signs the company might become a foundry partner for Apple.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=346949&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="Intel-Sandy-Bridge" src="http://gigaom2.files.wordpress.com/2011/05/intel-sandy-bridge.png?w=604" alt=""   class="alignright size-full wp-image-346984" />Apple &#8220;helps shape&#8221; Intel&#8217;s road map, according to Intel SVP Tom Kilroy. <a href="http://www.reuters.com/article/2011/05/18/us-summit-intel-idUSTRE74H56120110518">Kilroy told Reuters</a>  that the iPad and Apple&#8217;s other successes play a big role in how Intel thinks about the future of computing devices and the chips that power them, at the news organization&#8217;s Global Technology Summit in New York City on Wednesday.</p>
<p>It&#8217;s interesting that Intel looks to the iPad, because Apple uses its own, in-house A4 and A5 processors in that tablet, which are based on technology licensed by ARM, Intel&#8217;s primary chip design competitor for mobile devices. Recent rumors have suggested <a title="ARM-Based Macs: A Real Possibility?" href="http://gigaom.com/apple/arm-based-macs-a-real-possibility/">Apple may be considering a move to similar ARM-based designs for its MacBook line</a>, though that wouldn&#8217;t be possible for at least another couple of years. Kilroy dismissed such speculation, citing the comparative power of Intel and ARM chips:</p>
<blockquote><p>Go look at the performance of those platforms. They&#8217;re taking our latest and high-end end versions of second-generation core, and ARM doesn&#8217;t even come close to any capability there.</p></blockquote>
<p>He wouldn&#8217;t go so far as to guarantee that Intel will be included in future MacBook products, but obviously that&#8217;s not something Apple would ever allow a manufacturing partner to do, even if a deal was in fact in place.</p>
<p>Meanwhile, at Intel&#8217;s annual investor day yesterday, CEO Paul Otellini addressed the perception that Intel is losing the mobile processing game by pointing out that his company still makes the most money on smartphones and tablets today. He says (via<a href="http://blogs.barrons.com/techtraderdaily/2011/05/17/intel-says-q2-on-track-alludes-to-foundry-appeal-for-apple-others/"> Barron&#8217;s</a>) that&#8217;s because &#8220;the money is in the infrastructure,&#8221; and Intel is still very much the leader in supplying data-center oriented processors, which are in high demand to support connected mobile devices.</p>
<p>Otellini also brought up Intel&#8217;s role as a chip foundry, noting, &#8220;[i]f you look at the profitability around the smartphone chips, it&#8217;s mostly going to the foundry guys.&#8221; <a title="Intel’s Big Mobile Power Play Could Be With Apple… and ARM?" href="http://gigaom.com/apple/intels-big-mobile-power-play-could-be-with-apple-and-arm/">Intel is reportedly interested in becoming a foundry partner for Apple</a>, which seems to want to expand beyond its main processor supplier for the iPad, Samsung. Samsung is arguably Apple&#8217;s most significant hardware competitor when it comes to mobile devices, thanks to the successful Galaxy line of smartphones and tablets.</p>
<p>Apple just unveiled new iMacs featuring the Intel Sandy Bridge line of processors, and the company is expected to release similarly equipped MacBook Air notebooks soon. According to all the obvious signs, the relationship between Apple and Intel has never been tighter. Intel could do far worse than hitch its mobile hopes to Apple&#8217;s wagon, and between Apple&#8217;s NC data center and a foundry deal, it would certainly be doing just that.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=346949+apple-is-instrumental-to-intels-roadmap-says-executive&utm_content=etherin">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/02/a-2011-infrastructure-forecast/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=346949+apple-is-instrumental-to-intels-roadmap-says-executive&utm_content=etherin">A 2011 Infrastructure&nbsp;Forecast</a></li><li><a href="http://pro.gigaom.com/2010/09/mobile-operators-strategies-for-connected-devices/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=346949+apple-is-instrumental-to-intels-roadmap-says-executive&utm_content=etherin">Mobile Operators&#8217; Strategies for Connected&nbsp;Devices</a></li><li><a href="http://pro.gigaom.com/2010/02/better-battery-life-motivates-mobile-chipmakers/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=346949+apple-is-instrumental-to-intels-roadmap-says-executive&utm_content=etherin">Better Battery Life Motivates Mobile&nbsp;Chipmakers</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=346949&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>ARM-Based Macs: A Real Possibility?</title>
		<link>http://gigaom.com/apple/arm-based-macs-a-real-possibility/</link>
		<comments>http://gigaom.com/apple/arm-based-macs-a-real-possibility/#comments</comments>
		<pubDate>Fri, 06 May 2011 18:48:36 +0000</pubDate>
		<dc:creator>Charles Jade</dc:creator>
				<category><![CDATA[@CNN]]></category>
		<category><![CDATA[ARM]]></category>
		<category><![CDATA[cpu]]></category>
		<category><![CDATA[Intel]]></category>
		<category><![CDATA[Macbook]]></category>
		<category><![CDATA[MacBook Air]]></category>
		<category><![CDATA[MacBook Pro]]></category>
		<category><![CDATA[x86]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=341197</guid>
		<description><![CDATA[Tech blog SemiAccurate sped up a slow news Friday with a so-crazy-it-might-be-true rumor that Apple will be switching CPU architecture. Again. Right now, it seems impossible, but given time, could Apple really use in-house designed ARM-based chips to provide the processing power behind Mac computers?<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=341197&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<div id="attachment_341325" class="wp-caption aligncenter" style="width: 610px"><a href="http://gigaom.com/apple/arm-based-macs-a-real-possibility/rumor_apple_arm_cpus/" rel="attachment wp-att-341325"><img  title="rumor_apple_arm_cpus" src="http://gigaom2.files.wordpress.com/2011/05/rumor_apple_arm_cpus.jpg?w=604" alt=""   class="size-full wp-image-341325" /></a><p class="wp-caption-text">Could this be a WWDC Keynote sent from 2012?</p></div>
<p>Tech blog <a href="http://semiaccurate.com/2011/05/05/apple-dumps-intel-from-laptop-lines/">SemiAccurate</a> sped up a slow news Friday with a so-crazy-it-might-be-true rumor that Apple will be switching CPU architecture. Again. According to SemiAccurate &#8220;moles,&#8221; Apple is planning to transition its laptops to ARM architecture in &#8220;2-3 years,&#8221; and &#8220;presumably&#8221; desktops, too, though without a time frame. The plan is a &#8220;done deal&#8221; according to the site.</p>
<p>This seems hard to believe. While it&#8217;s arguable the Apple A5, derived from the ARM Cortex-A9, can keep up with Intel&#8217;s Atom in a netbook, there&#8217;s simply no comparison between ARM chips and the Intel Core CPUs used in Mac laptops. Of course, in 2013 it wouldn&#8217;t be the A5 in a hypothetical ARM-based MacBook Air, but a CPU derived from the ARM Cortex-A15.  Based on a 32nm fabrication process, with up to 8 cores and clock speeds up to 2.5 GHz, as well features like virtualization and access to the 64-bit ARM instruction set, the A15 certainly packs enough keywords to qualify for a Keynote presentation on paper. Unfortunately, the most salient benefit of ARM architecture, power efficiency, will diminish as computing potential increases. Is the diminishing difference worth another major architectural transition for Apple, one that would undoubtedly require a vast amount of engineering effort?</p>
<p>Even should the computing potential of the A15 be sufficient for mainstream use in 2013, software written for current x86 Macs would either have to be rewritten or run in some kind of emulation mode. It&#8217;s hard to imagine Rosetta 2 running x86 applications on ARM being the engineering miracle the original was when running PPC applications on Intel Macs. That would leave Mac users waiting months, possibly years, for ARM versions of applications like Office for Mac or Adobe Photoshop. Considering the incredible success Macs have enjoyed since transitioning from PPC to x86 architecture, this rumor seems ridiculous.</p>
<p>And yet one can&#8217;t discount the possibility of ARM extending beyond mobile; certainly Microsoft isn&#8217;t. As much as Apple has grown in traditional computing over the last five years, x86 PCs running Microsoft Windows sell about 19 times as many computers in aggregate. That&#8217;s why <a href="http://gigaom.com/2010/12/22/windows-arm-intel/">Microsoft announcing Windows 8 will be available for ARM-based systems</a> matters. If Microsoft sees value in the platform, then Apple, with its growing mobile focus, no doubt does as well.</p>
<p>Also important, if true, is the rumor reported by EE Times that <a title="Intel’s Big Mobile Power Play Could Be With Apple… and ARM?" href="http://gigaom.com/apple/intels-big-mobile-power-play-could-be-with-apple-and-arm/">Intel is seeking to become a foundry for Apple fabricating ARM chips</a>. One could argue that Intel doesn&#8217;t care what kind of chips it sells Apple, as long as they come from Intel.</p>
<p>Regarding the problem of applications, while current Mac apps wouldn&#8217;t run on an ARM MacBook, it could open the library of apps that run on the iPhone and iPad. Imagine a touch-screen MacBook running <em>Angry Birds</em>. Considering iOS devices outsell Macs by a ratio of six to one and growing, there&#8217;s a good argument that iOS developers could quickly take up the app slack for ARM-based Macs. Apple is reportedly making the Mac App Store the &#8220;preferred&#8221; method of distribution for OS X software beginning with Lion, so that could give it greater control when it comes t<a href="http://www.appleinsider.com/articles/11/05/04/apple_to_release_mac_os_x_lion_through_mac_app_store_sources.html">o handling a chip architecture transition with developers</a>.</p>
<p>Finally, there&#8217;s something to be said for Apple&#8217;s desire to control its own destiny. It banned Flash from iOS, for example. Rants about security and power management aside, Apple doesn&#8217;t want Adobe controlling any part of their mobile operating system. Considering Apple&#8217;s painful CPU history with Motorola (now Freescale) and IBM, and most recently the GPU spat between Intel and Nvidia impacting Macs, underestimating Apple&#8217;s corporate obsession with controlling the &#8220;whole widget&#8221; would be a mistake. A transition to Apple CPUs would give the company much more control over its own product, in the same way the A4 and A5 chips have done for its mobile devices.</p>
<p>SemiAccurate has proven itself fairly reliable with similar reports in the past, including the prediction that Nvidia would eventually disappear from Mac computers, and that Light Peak would make its way to Apple products. TUAW points out the original story on SemiAccurate is tagged &#8220;humor,&#8221; but a quick look at how that tag is used in other stories doesn&#8217;t indicate that site isn&#8217;t serious about the claims made regarding Apple&#8217;s intended use of ARM. We contacted Apple for comment, but have yet to receive a response back.</p>
<p>What do you think? Is this latest rumor crazy or conceivable?</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=341197+arm-based-macs-a-real-possibility&utm_content=charlesjade">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2010/07/infrastructure-overview-q2-2010/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=341197+arm-based-macs-a-real-possibility&utm_content=charlesjade">Infrastructure Overview, Q2&nbsp;2010</a></li><li><a href="http://pro.gigaom.com/2011/04/infrastructure-q1-iaas-comes-down-to-earth-big-data-takes-flight/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=341197+arm-based-macs-a-real-possibility&utm_content=charlesjade">Infrastructure Q1: IaaS Comes Down to Earth; Big Data Takes&nbsp;Flight</a></li><li><a href="http://pro.gigaom.com/2011/02/a-2011-green-it-forecast/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=341197+arm-based-macs-a-real-possibility&utm_content=charlesjade">A 2011 Green IT&nbsp;Forecast</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=341197&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>Intel&#8217;s Big Mobile Power Play Could Be With Apple&#8230; and ARM?</title>
		<link>http://gigaom.com/apple/intels-big-mobile-power-play-could-be-with-apple-and-arm/</link>
		<comments>http://gigaom.com/apple/intels-big-mobile-power-play-could-be-with-apple-and-arm/#comments</comments>
		<pubDate>Wed, 04 May 2011 13:52:09 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
				<category><![CDATA[A4]]></category>
		<category><![CDATA[A5]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[ARM]]></category>
		<category><![CDATA[Intel]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[processor]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=340112</guid>
		<description><![CDATA[Is Intel about to announce a foundry deal to make Apple chips today? Intel is losing the mobile chip war to ARM. A foundry deal would benefit both Apple and Intel, by keeping Intel in the mobile game and helping Apple diversify its suppliers.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=340112&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="apple-a5-feature" src="http://gigaom2.files.wordpress.com/2011/05/apple-a5-feature.jpg?w=300&#038;h=200" alt="" width="300" height="200" class="alignright size-medium wp-image-340154" />Is Intel about to announce a foundry deal to make Apple chips today? As my colleague Kevin Tofel has pointed out on more than one occasion, <a title="Intel to Power Android Tablets, But Chips Aren’t Honeycomb’s Issue" href="http://gigaom.com/mobile/intel-powering-android-tablets-but-chips-arent-honeycombs-problem/">Intel is losing the mobile chip war to ARM</a>. Intel&#8217;s Atom mobile chip is seen by most as too power-hungry for use in cell phones and tablets, and as a result the chip-maker is finding itself left behind in the growing mobile market. But according to Piper Jaffray analyst Gus Richard, the company is looking to change all that not by swimming against the current, but by partnering up with Apple in order to make ARM-based chips itself.</p>
<p>According to the <a href="http://www.eetimes.com/electronics-news/4215650/Intel-vying-for-Apple-foundry-business-">EE Times</a>, Richard says that his sources indicate Intel (which recently made forays into the foundry business) is competing for some of Apple&#8217;s chip-making capacity. Apple is reportedly looking around for additional suppliers of the A4 and A5 chips it uses to power its iPod touch, iPhone and iPad devices, in an effort to reduce its reliance on Samsung, its existing manufacturing partner for Apple&#8217;s ARM-based application processors. Taiwan Semiconductor Manufacturing Co. Ltd. (TSMC) has been cited as a new foundry partner for Apple in the past, but Richard says Intel is another likely candidate.</p>
<p>It does make sense for the two to partner, as Intel would become one of the largest ARM suppliers (and therefore a major player in the mobile device market), and Apple would be able to distance itself from Samsung, which it recently took to court for patent infringement (Samsung countersued in response). Samsung&#8217;s Galaxy line of smartphones, tablets and now <a href="http://www.zdnet.com/blog/gadgetreviews/samsung-galaxy-s-wifi-40-and-50-pmps-launched-internationally/24072">portable media players</a> are Apple&#8217;s closest competition in terms of post-PC device dominance. The cosy supplier relationship between the two companies won&#8217;t be as easy to maintain as Samsung&#8217;s star continues to rise.</p>
<p>Intel would also benefit, as it owns its own manufacturing plants, which are expensive to build and more economical to run full-out &#8212; producing chips even when there is no demand. Additionally, as<a href="http://gigaom.com/2008/01/07/size-matters-to-make-small-chips-you-need-to-be-big/"> semiconductor designers make chips that pack in more transistors, the chips themselves become smaller</a>, and more fit on a single wafer of silicon.</p>
<p>Essentially, it means that Intel is producing more and more chips as its semiconductor designs get better. But since it has so far missed the mobile wave, it is faced with a coming future where it has multi-billion fabs producing more and more chips that fewer people want. Sure, the demand for Intel&#8217;s PC and server chips will continue, but Intel can&#8217;t afford to stay on the sidelines of the mobile revolution, so if it can&#8217;t get there with its own silicon, it may decide to get there making someone else&#8217;s. Then its capital investment in manufacturing &#8212; which has been all but abandoned by most chip design firms who now outsource their chipmaking &#8212; will still contribute to the bottom line.</p>
<p>Richard notes that any significant shift in Apple&#8217;s foundry supplier relationships will take as much as a few years to materialize. That&#8217;s because of how Apple manages its supply chain, part of which involves signing high-volume contracts in order to lock-in prices and create component scarcity for competitor products.</p>
<p><em>With additional reporting from Stacey Higginbotham. </em></p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=340112+intels-big-mobile-power-play-could-be-with-apple-and-arm&utm_content=etherin">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2010/09/mobile-operators-strategies-for-connected-devices/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=340112+intels-big-mobile-power-play-could-be-with-apple-and-arm&utm_content=etherin">Mobile Operators&#8217; Strategies for Connected&nbsp;Devices</a></li><li><a href="http://pro.gigaom.com/2011/04/a-media-tablet-forecast-2011-2015/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=340112+intels-big-mobile-power-play-could-be-with-apple-and-arm&utm_content=etherin">A Media Tablet Forecast, 2011 &#8211;&nbsp;2015</a></li><li><a href="http://pro.gigaom.com/2011/03/the-future-of-workplaces/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=340112+intels-big-mobile-power-play-could-be-with-apple-and-arm&utm_content=etherin">The Future of&nbsp;Workplaces</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=340112&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>5 Reasons Why Thunderbolt Is a Big Deal (and Why You Should Care)</title>
		<link>http://gigaom.com/apple/5-reasons-why-thunderbolt-is-a-big-deal-and-why-you-should-care/</link>
		<comments>http://gigaom.com/apple/5-reasons-why-thunderbolt-is-a-big-deal-and-why-you-should-care/#comments</comments>
		<pubDate>Tue, 03 May 2011 18:01:58 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[iMac]]></category>
		<category><![CDATA[Intel]]></category>
		<category><![CDATA[iOS]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[os x]]></category>
		<category><![CDATA[Thunderbolt]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=339608</guid>
		<description><![CDATA[Apple proved today that it is firmly behind Thunderbolt as a standard for the future of Mac computing with its new iMacs. Some are hailing it as the FireWire replacement, but here are five reasons why Thunderbolt is actually a much bigger deal than that.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=339608&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="thunderbolt-logo" src="http://gigaom2.files.wordpress.com/2011/02/thunderbolt-logo.jpg?w=248&#038;h=300" alt="" width="248" height="300" class="alignright size-medium wp-image-301952" />Apple proved today that it is firmly behind Thunderbolt as a standard for the future of Mac computing. It put not one, but <a title="New 27-inch iMac Supports Dual External Display Output" href="http://gigaom.com/apple/new-27-inch-imac-supports-dual-external-display-output/">two of the new high-speed I/O ports on the new 27-inch iMac</a>, as if to firmly reinforce the point. Some are hailing it as the FireWire replacement, but here are five reasons why Thunderbolt is actually a much bigger deal than that.</p>
<p><strong>1. It Will Change How We Think About External Storage.</strong> Do you have any external drives attached to your Mac? No matter how much space you have internally on your machine, you&#8217;ll probably always find yourself reaching a point where you need more. And no matter whether you have USB or FireWire drives, transferring and accessing these files will lead to delays, no matter how slight, which make using them for regularly-accessed content a bit of a pain. Thunderbolt will make external storage as fast as internal storage, so that you can expand your machine&#8217;s potential storage capacity almost infinitely without making any performance sacrifices. It may take some time for external Thunderbolt devices to become affordable to the average consumer, but it will happen, and it will help make storage space constraints a vague memory.</p>
<p><strong>2. It Will Allow for Everything HD All the Time.</strong> Apple&#8217;s mobile devices will only get better at high-quality HD video capture, and its strong ties to professional A/V hardware and software companies like Canon, Nikon and Adobe aren&#8217;t likely to go anywhere anytime soon. The data demands of photo and video devices will only increase as consumers expect more from them, and moving files between devices (and manipulating that data once it&#8217;s there) will require better tools with more muscle. Thunderbolt will make high-quality video transfer and editing quick and painless, and will even help editing after the fact of media by working as a scratch disk or a connection tech for distributed rendering.</p>
<p><strong>3. It Will Extend Beyond Macs.</strong> Apple is a self-described mobile device company. Any new technology initiatives it undertakes will definitely also have mobile considerations, and Thunderbolt is no exception. Apple has <a href="http://reviews.cnet.com/8301-31747_7-20051313-243.html">a patent on the books</a> that will allow its proprietary 30-pin dock connector (the one used for iOS device) to work with both Thunderbolt and USB 3.0. Thunderbolt on mobile devices has amazing potential for improved connectivity, including drastically faster sync, backup and update times; improved handling of video out duties; high-speed camera-to-device transfer; and even multi-display connection possibilities for future, more powerful iPhones and iPads.</p>
<p><strong>4. It Will End Your Connectivity Limitations.</strong> The new 27-inch iMacs have two Thunderbolt ports that provide connections for up to two additional monitors, which is double the amount previous iMacs have supported. But it doesn&#8217;t end there. Thunderbolt can operate as a true, powerful expansion bus, which should allow it to support network connectivity, USB 2 and 3 and FireWire, and even external video cards thanks to adapters. Basically, anything that can be used with a PCIe expansion slot could work as a Thunderbolt device. No matter what you want to be able to plug into your Mac, you&#8217;ll be able to do it, so long as there is enough interest from third-party adapter and device manufacturers. And once Thunderbolt is on all new shipping Macs, it&#8217;ll be too attractive a potential audience to pass up.</p>
<p><strong>5. It Will Only Get Better With Time.</strong> Intel is said to be already hard at work on the <a href="http://www.tomshardware.com/news/Thunderbolt-silicon-photonics-optical-networking-50-gigabits-per-second-Jef-Demain,12668.html">next generation of Thunderbolt technology</a>, slated for a 2015 release. That tech will allow for five times faster transfer speeds, of up to 50 Gbps. But even before that, Thunderbolt could get much faster, since its 10 Gbps speeds is still considerably below its maximum theoretical speed due to the use of copper wires in Thunderbolt cable construction. Fibre optic cables could push the limits much further, though optical Thunderbolt cables won&#8217;t supply power initially, but Intel is working on getting around that limitation.</p>
<p>Thunderbolt&#8217;s impact isn&#8217;t what most end users and buyers will think about when shopping for new Macs, but it is the improvement those interested in the future of Apple and computing in general should be most keen to watch, for the reasons mentioned above. The far future might be totally wireless, but in the meantime, Thunderbolt will have its day.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=339608+5-reasons-why-thunderbolt-is-a-big-deal-and-why-you-should-care&utm_content=etherin">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/04/infrastructure-q1-iaas-comes-down-to-earth-big-data-takes-flight/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=339608+5-reasons-why-thunderbolt-is-a-big-deal-and-why-you-should-care&utm_content=etherin">Infrastructure Q1: IaaS Comes Down to Earth; Big Data Takes&nbsp;Flight</a></li><li><a href="http://pro.gigaom.com/2011/04/mobile-q1-all-eyes-on-tablets-t-mobile-and-att/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=339608+5-reasons-why-thunderbolt-is-a-big-deal-and-why-you-should-care&utm_content=etherin">Mobile Q1: All Eyes on Tablets, T-Mobile and&nbsp;AT&amp;T</a></li><li><a href="http://pro.gigaom.com/2011/04/a-media-tablet-forecast-2011-2015/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=339608+5-reasons-why-thunderbolt-is-a-big-deal-and-why-you-should-care&utm_content=etherin">A Media Tablet Forecast, 2011 &#8211;&nbsp;2015</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=339608&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>Apple Introduces New Quad-Core iMacs With Thunderbolt</title>
		<link>http://gigaom.com/apple/apple-introduces-new-quad-core-imacs-with-thunderbolt/</link>
		<comments>http://gigaom.com/apple/apple-introduces-new-quad-core-imacs-with-thunderbolt/#comments</comments>
		<pubDate>Tue, 03 May 2011 12:50:01 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[computer]]></category>
		<category><![CDATA[iMac]]></category>
		<category><![CDATA[Intel]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[Thunderbolt]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=339461</guid>
		<description><![CDATA[The online Apple Store went down Tuesday morning, and when it came back, new iMacs came with it. As rumored, the latest revision to Apple's all-in-one desktop computer brings second generation quad-core Sandy Bridge processors, the new Thunderbolt I/O port, and more.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=339461&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="imac-feature-new" src="http://gigaom2.files.wordpress.com/2011/05/imac-feature-new.jpg?w=300&#038;h=200" alt="" width="300" height="200" class="alignright size-medium wp-image-339464" />The online Apple Store went down Tuesday morning, and when it came back, new iMacs came with it. As rumored, the latest revision to Apple&#8217;s all-in-one desktop computer brings second generation quad-core Sandy Bridge processors, and <a href="http://gigaom.com/apple/thunderbolt-apples-port-to-end-all-ports/">the new Thunderbolt I/O port</a>, along with a number of other enhancements.</p>
<p>The new iMac now offers the Intel Sandy Bridge series of Core i processors, which first made their way to Apple products in the MacBook Pro upgrades introduced in February. They offer better power efficiency, along with improved CPU performance and much better integrated graphics performance than the previous generation.</p>
<p>All iMacs are now quad-core, with 4 GB of RAM standard on each base configuration and built-in FaceTime HD cameras. Here are the detailed specs for each base configuration:</p>
<ul>
<li>21.5-inch, 2.5 GHz Intel Core i5, 4 GB RAM, 500 GB 7200 RPM HD, AMD Radeon HD 6750M</li>
<li>21.5-inch, 2.7 GHz Intel Core i5, 4 GB RAM, 1 TB 7200 RPM HD, AMD Radeon HD 6770M</li>
<li>27-inch, 2.7 GHz Intel Core i5, 4 GB RAM, 1 TB 7200 RPM HD, AMD Radeon HD 6770M</li>
<li>27-inch, 3.1 GHz Intel Core i5, 4 GB RAM, 1 TB 7200 RPM HD, AMD Radeon HD 6970M</li>
</ul>
<div>The new iMacs also all <a title="Thunderbolt Makes New iMacs an Electrifying Possibility" href="http://gigaom.com/apple/thunderbolt-makes-new-imacs-an-electrifying-possibility/">boast Thunderbolt ports (which I mentioned Monday I think might be the biggest draw for these machines)</a>, including two on all 27-inch models, and an SDXC card slot, in addition to one FireWire 800 port, four USB ports, a slot-loading dual-layer SuperDrive, audio in/out ports and an Ethernet connector. Various upgrade options to the specs mentioned above are also available, including a bump up to a Core i7 processor for the top of the line 27-inch iMac.</div>
<div>All the new iMacs are currently available in Apple&#8217;s online store, with shipping times within 24 hours. Who&#8217;s planning on taking the plunge?</div>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=339461+apple-introduces-new-quad-core-imacs-with-thunderbolt&utm_content=etherin">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/04/infrastructure-q1-iaas-comes-down-to-earth-big-data-takes-flight/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=339461+apple-introduces-new-quad-core-imacs-with-thunderbolt&utm_content=etherin">Infrastructure Q1: IaaS Comes Down to Earth; Big Data Takes&nbsp;Flight</a></li><li><a href="http://pro.gigaom.com/2011/03/defining-hadoop-the-players-technologies-and-challenges-of-2011/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=339461+apple-introduces-new-quad-core-imacs-with-thunderbolt&utm_content=etherin">Defining Hadoop: the Players, Technologies and Challenges of&nbsp;2011</a></li><li><a href="http://pro.gigaom.com/2011/02/a-2011-infrastructure-forecast/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=339461+apple-introduces-new-quad-core-imacs-with-thunderbolt&utm_content=etherin">A 2011 Infrastructure&nbsp;Forecast</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=339461&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>Thunderbolt Makes New iMacs an Electrifying Possibility</title>
		<link>http://gigaom.com/apple/thunderbolt-makes-new-imacs-an-electrifying-possibility/</link>
		<comments>http://gigaom.com/apple/thunderbolt-makes-new-imacs-an-electrifying-possibility/#comments</comments>
		<pubDate>Mon, 02 May 2011 21:23:28 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
				<category><![CDATA[@CNN]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[desktop computing]]></category>
		<category><![CDATA[iMac]]></category>
		<category><![CDATA[Intel]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[Thunderbolt]]></category>
		<category><![CDATA[USB 3.0]]></category>
		<category><![CDATA[Video editing]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=339117</guid>
		<description><![CDATA[Rumor has it we'll see refreshed Apple iMacs as soon as Tuesday, May 3, including new Intel Sandy Bridge processors and new Thunderbolt ports. Even if the iMac isn't something you're terribly interested in, this is a release that all Apple-watchers should be excited about.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=339117&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://gigapple.files.wordpress.com/2010/07/imac_featured.jpg"><img  title="imac_featured" src="http://gigapple.files.wordpress.com/2010/07/imac_featured.jpg?w=300&#038;h=172" alt="" width="300" height="172" class="alignright size-medium wp-image-184096" /></a>Rumor has it that we&#8217;ll see refreshed Apple iMacs as soon as Tuesday, May 3, including new Intel Sandy Bridge processors and the <a title="What Thunderbolt Means for End Users" href="http://gigaom.com/apple/what-thunderbolt-means-for-end-users/">Thunderbolt ports</a> that made their debut on the latest MacBook Pro revisions. Even if the iMac isn&#8217;t something you&#8217;re terribly interested in, this is a release all Apple-watchers should be excited about.</p>
<p>The refresh seems to be an evolutionary update, as reports only assert that second-gen Core i (aka Sandy Bridge) chips are on their way to the all-in-one, along with the high-speed Thunderbolt port that handles both DisplayPort duties and low-latency simultaneous dual-channel data transfer. Big changes to the looks or other components haven&#8217;t been mentioned, and <a href="http://www.appleinsider.com/articles/11/04/30/apple_preparing_to_introduce_sandy_bridge_imacs_early_next_week_sources.html">AppleInsider</a> couldn&#8217;t get any info regarding earlier rumors that iMac screen sizes would change, or that the 6000-series AMD Radeon HD graphics chips would be making their way into the Macs.</p>
<p>But even if Apple&#8217;s next iMac isn&#8217;t a show-stopper, it should have all the ingredients it needs to spark another leap forward in desktop computing. That&#8217;s thanks mostly to Thunderbolt, which so far holds a lot of promise but hasn&#8217;t really yet begun to make its presence felt. But it&#8217;s a technology that makes the most sense when thought of in the context of stationary workspaces, and that&#8217;s why the introduction of Thunderbolt to the iMac line (Apple&#8217;s strongest desktop holdout in a market that&#8217;s moving further toward mobile and portable paradigms) should result in much wider uptake and use of the tech by third-party device and accessory makers.</p>
<p>Daisy-chained storage, display/storage/USB combo devices, and HD video and photo capture devices all make much more sense combined with a stationary desktop workflow than they do with a mobile workstation. And with iMacs populating creative agencies and development studios worldwide, Thunderbolt will have a much wider reach with an ideal target audience once it gets baked into the iMac. The MacBook Pro is a strong seller, but most accessory makers will be shy about using the spec until it has a wider potential audience. Thunderbolt on more machines should help bring the cost of accessories that use the spec down, too, as manufacturers can count on higher sales volume of those devices.</p>
<p>I may or may not actually end up purchasing a new iMac (my current desktop workhorse is about three years old and starting to show its age) but I&#8217;m still excited for them to arrive, if only because of it what it will mean for Apple&#8217;s biggest little tech introduction this year: Thunderbolt.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=339117+thunderbolt-makes-new-imacs-an-electrifying-possibility&utm_content=etherin">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/04/infrastructure-q1-iaas-comes-down-to-earth-big-data-takes-flight/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=339117+thunderbolt-makes-new-imacs-an-electrifying-possibility&utm_content=etherin">Infrastructure Q1: IaaS Comes Down to Earth; Big Data Takes&nbsp;Flight</a></li><li><a href="http://pro.gigaom.com/2011/03/defining-hadoop-the-players-technologies-and-challenges-of-2011/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=339117+thunderbolt-makes-new-imacs-an-electrifying-possibility&utm_content=etherin">Defining Hadoop: the Players, Technologies and Challenges of&nbsp;2011</a></li><li><a href="http://pro.gigaom.com/2011/02/a-2011-infrastructure-forecast/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=339117+thunderbolt-makes-new-imacs-an-electrifying-possibility&utm_content=etherin">A 2011 Infrastructure&nbsp;Forecast</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=339117&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>Does Intel&#8217;s Light Peak Have a Place in Apple&#8217;s Future?</title>
		<link>http://gigaom.com/apple/does-intels-light-peak-have-a-place-in-apples-future/</link>
		<comments>http://gigaom.com/apple/does-intels-light-peak-have-a-place-in-apples-future/#comments</comments>
		<pubDate>Thu, 04 Nov 2010 22:30:58 +0000</pubDate>
		<dc:creator>Liam Cassidy</dc:creator>
				<category><![CDATA[@Not for Syndication]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Intel]]></category>
		<category><![CDATA[light peak]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[USB 3.0]]></category>
		<category><![CDATA[wireless]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=244565</guid>
		<description><![CDATA[In September 2009, Intel demonstrated a new technology, dubbed Light Peak, that many were hailing as USB's successor. Thirteen months later, and CNET predicts that Light Peak will be featured in new Macs in 2011 when it finally arrives. I'm not so sure about that.
<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=244565&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img title="intel-light-peak-laser-on" src="http://gigaom2.files.wordpress.com/2010/11/intel-light-peak-laser-on1.png?w=275" alt="" width="275" height="184" class="alignright size-full wp-image-244932">In September 2009, at the IDF Conference in San Francisco, Intel demonstrated a new technology dubbed <a href="http://techresearch.intel.com/articles/None/1813.htm">Light Peak</a>, a super high-speed optical fiber data transfer system that, overnight, every tech pundit in the industry was predicting would be the successor to USB (I was <a href="http://gigaom.com/apple/intels-light-peak-was-apples-idea/">one of them</a>). Thirteen months later, and <a href="http://news.cnet.com/8301-13924_3-20021658-64.html">CNET</a> reports that Light Peak is due to arrive early next year, and will potentially be featured in new Macs in 2011.</p>
<p><strong>Headed for a Format War?</strong></p>
<p>It won’t be long before pundits are talking about a “format war” between <a href="http://gigaom.com/2009/08/14/everything-you-need-to-know-about-usb-3-0/">USB 3.0</a> and Light Peak. I don’t think there will be a format war, and I certainly don’t believe it’s an issue that will even cross the radar of the average consumer. Rather, I think we’ve reached a point in personal computing where blistering speed and capacious storage have become less important (to most users) than ease-of-use and simplicity.</p>
<p>Take a look at USB 2.0. It’s dominant today for several reasons, but mostly because it’s <em>adequate</em>. Widespread adoption of USB was something of a struggle in the early days, and we can thank Apple for having the courage (and stubborn streak) to “aggressively encourage” customers to adopt it. But Apple seems willing to go in the <em>other</em> direction, too, withholding technologies in favor of something simpler – or more popular.</p>
<p><strong>Simple Trumps Flexible</strong></p>
<p>Consider the ExpressCard. Until last year, it was supported in all MacBook Pros. Today, the only model in production sporting an ExpressCard slot is the high-end 17-inch version. Most people buying that model are atypical consumers, and instead tend to be media professionals or power users, for whom ExpressCard is actually useful. For the vast majority of consumers snapping up MacBooks and iMacs, that slot was an idle curiosity. So Apple opted to replace it with an SD card slot. The technology is slower and less flexible so, from a certain point of view, this represented a step back. But for the average buyer, it was a great leap forward.</p>
<p>A process as seemingly straightforward as connecting a digital camera to a computer becomes an exercise in frustration and anxiety for a surprising many: old cables are piled in tangled heaps from the depths of drawers, USB cables are jammed into Ethernet ports, 54-in-One memory card adapters are manhandled and USB keys wrenched unceremoniously from machines.</p>
<p>The experience of the average, everyday computer user varies wildly from that of the tech-savvy individual, as anyone who’s worked at a technical support hotline can attest.</p>
<p><strong>Whose Definition of “Better?”</strong></p>
<p>In light of this, Apple’s decision to incorporate the SD interface into their best-selling computers makes perfect sense. There are no cables involved. There are no similarly sized ports to confuse or confound the uncertain user. SD cards might not represent the cutting edge of technology, but they are the <em>right</em> technology for <em>most people</em>.</p>
<p>But surely people want better? The definition of “better” isn’t static, though. To some, like me, “better” is all about power consumption, bandwidth, pipes, protocols and things like “API’s” and “Controllers”. My mom’s idea of “better,” on the other hand, means “easier,” and though she might not be able to tell you <em>what</em> would be easier, she can certainly tell you what’s not, and ExpressCard is one of those things.</p>
<p>This is representative of the typical user, and Apple not only knows this, but is dedicated to realizing a computing future in which, if anyone is going to be left wanting, it won’t be my mom.</p>
<p><strong>No Wires, Nor Ports</strong></p>
<p>Light Peak, if it <em>is</em> going to be adopted anywhere, will see use as part of the guts of a machine, providing incredibly wide bandwidth between internal components. You’ll never see a Light Peak port anywhere, if Apple’s vision of the future of computing comes to pass.</p>
<p>You won’t, in fact, see <em>any</em> ports. Already SD cards can wirelessly broadcast data to a waiting computer, and it’s only a matter of time before this technology makes its way into most of our portable devices. Apple is bound to lead the way. Let’s face it; the stage is set. Apple has a plethora of portable devices packed with flash-based storage and radio assemblies. The advent of technologies like <a href="http://gigaom.com/2010/10/25/wi-fi-direct-promises-device-to-device-connectivity/">Wi-Fi Direct</a> make a future without hardware ports even more likely. Wires definitely don’t figure heavily in the streaming future <a href="http://gigaom.com/apple/ios-4-2-beta-indicator-of-a-future-all-cloud-apple/">I alluded to</a> earlier this week.</p>
<p>Finally, don’t forget aesthetics; I imagine Steve Jobs pretty much <em>hates</em> those ugly ports breaking the otherwise flawless, minimal lines of his beautiful MacBooks. As notebook internals get ever smaller, the ports themselves will begin to dictate the minimum thickness of future MacBooks. How long do you think Mr. Jobs will tolerate <em>that </em>barrier to better design?</p>
<p>So as the Light Peak story begins to do the rounds once more, ask yourself what Apple is more likely to do: adopt a new standard for which speed is the primary “benefit,” or aggressively pursue a vision of “better” that geeks might lament, but most embrace? I guess it comes down to this: Between moms and geeks, which is Apple’s biggest market these days?</p>
<p><strong>Related content from GigaOM Pro (sub req’d):</strong></p>
<ul><li><a href="http://pro.gigaom.com/2010/03/who-will-reap-the-rewards-of-the-internets-hardware-upgrade/?utm_source=apple&amp;utm_medium=editorial&amp;utm_content=limalicas&amp;utm_campaign=intext&amp;utm_term=244565+does-intels-light-peak-have-a-place-in-apples-future">Who Will Reap the Rewards of the Internet’s Hardware Upgrade?</a></li>
<li><a href="http://pro.gigaom.com/2010/03/cloud-computing-nasa-case-study/?utm_source=apple&amp;utm_medium=editorial&amp;utm_content=limalicas&amp;utm_campaign=intext&amp;utm_term=244565+does-intels-light-peak-have-a-place-in-apples-future">Cloud Computing Reaches the Final Frontier</a></li>
<li><a href="http://pro.gigaom.com/2010/07/report-the-internet-of-things-anywhere-anytime-anything/?utm_source=apple&amp;utm_medium=editorial&amp;utm_content=limalicas&amp;utm_campaign=intext&amp;utm_term=244565+does-intels-light-peak-have-a-place-in-apples-future">The Internet of Things: What It Is, Why It Matters</a></li>
</ul>
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		<title>Apple Quietly Adds MacBook Pro Processor Options</title>
		<link>http://gigaom.com/apple/apple-quietly-adds-macbook-pro-processor-options/</link>
		<comments>http://gigaom.com/apple/apple-quietly-adds-macbook-pro-processor-options/#comments</comments>
		<pubDate>Thu, 21 Oct 2010 12:52:01 +0000</pubDate>
		<dc:creator>Adam Jackson</dc:creator>
				<category><![CDATA[@CNN]]></category>
		<category><![CDATA[@TheStreet]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[NYT Company News]]></category>
		<category><![CDATA[SYN Straight News]]></category>
		<category><![CDATA[core i7]]></category>
		<category><![CDATA[Intel]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[MacBook Pro]]></category>
		<category><![CDATA[processor]]></category>

		<guid isPermaLink="false">http://theappleblog.com/?p=54345</guid>
		<description><![CDATA[Yesterday, Engadget observed that Apple didn't just release a new MacBook Air, but also added a nice build-to-order option for their 15- and 17-inch MacBook Pros. Now, for an additional $400, you can upgrade to a 2.8GHz Core i7 processor.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=174747&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://gigapple.files.wordpress.com/2010/10/corei7.jpg"><img title="corei7" src="http://gigapple.files.wordpress.com/2010/10/corei7.jpg?w=604" alt=""   class="alignright size-full wp-image-54383"></a>Yesterday, <a href="http://www.engadget.com/2010/10/20/apple-quietly-updates-macbook-pro-with-optional-2-8ghz-core-i7-p/">Engadget observed</a> that Apple didn’t just release a <a href="http://gigaom.com/apple/new-macbook-air-is-the-future-of-notebooks/">new MacBook Air</a> but also added a nice built to order option for their 15- and 17-inch MacBook Pros. Now, for an additional $400, you can upgrade to a 2.8GHz Core i7 processor.</p>
<p>Previously, there was an option for a Core i7 processor running at 2.66GHz over the standard Core i5, clocked at 2.53 GHz, for an additional $200. That options remains, but for true power users, this may be a nice way to eliminate the need for that Core i7 iMac and simply add a 27-inch Apple Cinema Display to your home office if you’re often working from the road. My preferred configuration is to get a new MacBook Air and go with the Core i7 iMac, but the new Air may not meet your processing needs.</p>
<p>The $400 price is pretty steep for the upgrade, but that’s just a reminder that despite lower prices among its other offerings, Apple still caters very much to the high end of computing market.</p>
<p><strong>Related content from GigaOM Pro (sub req’d):</strong></p>
<ul><li><a href="http://pro.gigaom.com/2010/09/mobile-operators-strategies-for-connected-devices/?utm_source=apple&amp;utm_medium=editorial&amp;utm_content=adamjackson&amp;utm_campaign=intext&amp;utm_term=174747+apple-quietly-adds-macbook-pro-processor-options">Mobile Operators’ Strategies for Connected Devices</a></li>
<li><a href="http://pro.gigaom.com/2010/10/ma-alive-and-well-in-q3/?utm_source=apple&amp;utm_medium=editorial&amp;utm_content=adamjackson&amp;utm_campaign=intext&amp;utm_term=174747+apple-quietly-adds-macbook-pro-processor-options">In Q3, Big Data Meant Big Dollars</a></li>
<li><a href="http://pro.gigaom.com/intel/?utm_source=apple&amp;utm_medium=editorial&amp;utm_content=adamjackson&amp;utm_campaign=intext&amp;utm_term=174747+apple-quietly-adds-macbook-pro-processor-options">Company Profile: Intel</a></li>
</ul>
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			<media:title type="html">adamjackson</media:title>
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		<title>New Mac Pro Gets 12 Cores, ATI Graphics</title>
		<link>http://gigaom.com/apple/new-mac-pro-gets-12-cores-ati-graphics/</link>
		<comments>http://gigaom.com/apple/new-mac-pro-gets-12-cores-ati-graphics/#comments</comments>
		<pubDate>Tue, 27 Jul 2010 14:27:19 +0000</pubDate>
		<dc:creator>Alex Layne</dc:creator>
				<category><![CDATA[CNN Big Tech]]></category>
		<category><![CDATA[hardware]]></category>
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		<category><![CDATA[mac pro]]></category>
		<category><![CDATA[Xeon processor]]></category>

		<guid isPermaLink="false">http://theappleblog.com/?p=48984</guid>
		<description><![CDATA[The Mac Pro was the product on Apple's line that most needed a refresh, and it's finally here. It features the latest quad-core and 6-core Intel Xeon processors, giving you up to 12 cores and offering 50 percent greater performance over its aging predecessor.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&amp;blog=14960843&amp;post=174424&amp;subd=gigaom2&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>The <a href="http://www.apple.com/macpro/">Mac Pro</a> was the product on Apple&#8217;s line that most needed a refresh, and it&#8217;s finally here. The new Mac Pro features Intel&#8217;s latest quad-core and 6-core Xeon processors, giving you up to 12 cores and offering 50 percent greater performance over its aging predecessor. Clock speeds on the quad-core model are up to 2.8 GHz, while the 8-core model gets bumped to 2.4 GHz for each processor.</p>
<p style="text-align: center;"><img  title="macpro20102" src="http://gigapple.files.wordpress.com/2010/07/overview_hero1_20100727.jpg?w=549&#038;h=340" alt="" width="549" height="340" class=" alignleft" /></p>
<p>In addition to the dodeca-core upgrade, the Mac Pro also features new ATI graphics with the help of the ATI Radeon HD 5770 or HD 5870 graphics processors. Memory isn&#8217;t neglected either now that buyers have the option of maxing out their RAM to 32GB and their HDD space to 4TB. Buyers also have the option of configuring it with up to <em>four</em> 512GB SSDs, which should be insanely fast &#8212; and insanely expensive.</p>
<p>Speaking of expense, the baseline quad-core model costs $2499, while the 8-core model costs $3499, and the 12-core a whopping $4999. I hope any of you potential buyers out there just got your paycheck.</p>
<p><del datetime="2010-07-27T17:56:59+00:00">No word yet on when this monster will be available.</del> These new monsters should be available for purchase sometime next month. You can read the <a href="http://www.apple.com/pr/library/2010/07/27macpro.html">full press release</a> for more specs.</p>
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