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	<title>GigaOM &#187; Apple</title>
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		<title>GigaOM &#187; Apple</title>
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		<title>How Kickstarter is reinventing the iPhone economy</title>
		<link>http://gigaom.com/apple/kickstarter-breathes-fresh-air-into-the-stale-ios-accessory-industry/</link>
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		<pubDate>Fri, 05 Aug 2011 22:12:38 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
				<category><![CDATA[accessories]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[industrial design]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iPod]]></category>
		<category><![CDATA[iPod Touch]]></category>
		<category><![CDATA[ipod-nano]]></category>
		<category><![CDATA[Kickstarter]]></category>
		<category><![CDATA[third-party accessories]]></category>

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		<description><![CDATA[Where do you look for iPhone and iPad accessories? Your local Best Buy? The online Apple Store? There are lots of places to look, but one destination in particular has become a unique and exciting go-to spot for accessory browsing: Kickstarter.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=386923&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Where do you look for iPhone and iPad accessories? Your local Best Buy? The online Apple Store? There are lots of places to look, but one destination in particular has become my go-to spot for accessory browsing: Kickstarter.</p>
<p>The crowd-funding site, which invites users to invest in various projects with small sum &#8220;pledges&#8221; that only have to be paid if a project reaches its funding goal, is a breath of fresh air for a jaded iDevice accessory shopper like myself. And Kickstarter projects associated with Apple hardware seem to have a knack for doing well, both on the site and after achieving funding. Dan Provost, co-designer of the Glif and the Cosmonaut (both listed below), shared with me his opinion of why Kickstarter has prompted so many interesting Apple-related projects:</p>
<blockquote><p>To a smaller degree, the influx of Apple accessories on Kickstarter has mirrored the deluge of apps into the App Store back in 2008. Apple has created an amazing tool in the iPhone, and people are excited to build things for it. Apple enabled individuals to publish software on the iPhone in 2008 with the opening of the App Store, and it seems Kickstarter has created that same enthusiasm for hardware.</p></blockquote>
<p>Considering how many Apple accessories currently populate Kickstarter (a lot), and the frequency with which they appear (very often), I&#8217;d agree. Here&#8217;s a look at some of the best iPhone, iPod and iPad-related projects Kickstarter has brought us so far.</p>
<h2>1. <a href="http://www.kickstarter.com/projects/1104350651/tiktok-lunatik-multi-touch-watch-kits?ref=live">TikTok + LunaTik</a></h2>
<p>Apple&#8217;s iPod line has been overshadowed by the iPhone and iPad for quite some time now, but that didn&#8217;t stop the bite-sized music player it unveiled last fall from sparking the imaginations of many an accessory maker. Designer Scott Wilson was one of those who saw great potential in the 2010 iPod nano, and he came up with something that fits seamlessly with Apple&#8217;s own minimalist sensibilities.</p>
<p><img  title="lunaTik-feature" src="http://gigaom2.files.wordpress.com/2010/11/lunatik-feature.png?w=604" alt=""   class="aligncenter size-full wp-image-262872" />Wilson created the TikTok and LunaTik, two watchband accessories for the iPod nano, based on the idea that users would be willing to pay more for a quality product, instead of just spending only a little bit of money on the nano straps rushed out the door by the usual suspects. The TikTok and LunaTike proved he was right, raising nearly $1 million on Kickstarter, before eventually <a title="LunaTik and TikTok Hit the Big Time With Apple Store Availability" href="http://gigaom.com/apple/lunatik-and-tiktok-hit-the-big-time-with-apple-store-availability/">finding a place on Apple Store retail shelves</a>. The <a href="http://store.apple.com/us/product/H5087ZM/A">TikTok</a> retails for $39.95, and the <a href="http://store.apple.com/us/searchresult?p=H5088ZM/A&amp;ra=1&amp;r=/us/product/H5088ZM/A%3Fmco%3DMTY3ODQ5OTY&amp;t=lunatik">LunaTik</a> is $79.95</p>
<h2>2. <a href="http://www.kickstarter.com/projects/danprovost/glif-iphone-4-tripod-mount-and-stand">Glif</a></h2>
<p>iPhone photography is not a new phenomenon, but it seems to be taking off as the quality of the device&#8217;s camera improves. But for all their enthusiasm, mobile photo buffs still run into the limitations inherent in using a smartphone camera. Stability and shooting in low-light situations definitely number among those weaknesses. The Glif, designed by Dan Provost and Tom Gerhardt, aimed to fix some of the problems with iPhone photography in a simple way.</p>
<p><img  title="glif" src="http://gigaom2.files.wordpress.com/2011/08/glif.jpg?w=604&h=403" alt="" width="604" height="403" class="aligncenter size-full wp-image-389229" /></p>
<p>The Glif is a single piece of hard rubber with a metal threaded tripod mount that snugly grips your iPhone 4. It works wonderfully, <a title="Glif iPhone 4 Tripod Mount Review: Mighty Mite" href="http://gigaom.com/apple/glif-iphone-4-tripod-mount-review-mighty-mite/">as I discovered</a>, letting you use your iPhone with any standard tripod, and other useful photo accessories like the Joby GorillaPod. The Glif might have been possible without Kickstarter, Glif designer Provost says, but the site &#8220;does so much more than just money raising.&#8221; According to Provost, it also &#8220;creates and fosters an enthusiastic community around your product, which is invaluable.&#8221; The Glif <a href="http://theglif.com/products/glif-for-iphone-4">retails</a> for $20.00.</p>
<h2>3. <a href="http://www.kickstarter.com/projects/1106196796/the-gopano-micro-a-lens-for-capturing-360-video-on?ref=card">GoPano micro</a></h2>
<p>Another project related to iPhone photography (they aren&#8217;t exactly a rarity), the GoPano micro also achieved Kickstarter success. It&#8217;s a case/attachment combo that allows the iPhone 4 to record 360-degree videos, which you can then upload and share to the GoPano website.</p>
<p><img  title="14_gopano-micro" src="http://gigaom2.files.wordpress.com/2011/08/14_gopano-micro.jpg?w=604" alt=""   class="aligncenter size-full wp-image-389231" /></p>
<p>This relatively small and inexpensive add-on for the iPhone is a classic Kickstart project: a product that appeals to such a relatively small niche of customers that it probably wouldn&#8217;t otherwise get made. But for realtors, nature lovers and others who might benefit from the tech, it&#8217;s an amazing device at a great price, and judging by the GoPano micro&#8217;s nearly $170,000 in funding, many agree. The GoPano micro will retail for around $80 when it becomes available.</p>
<h2>4. <a href="http://www.kickstarter.com/projects/jay-design/padpivot-lap-and-desk-stand-for-your-ipadtablet-or">PadPivot</a></h2>
<p>Holding the iPad for longer periods of time can be a bit of a challenge. Designer Bernie Graham recognized that, and created the PadPivot, which features a ball-and-socket design, combined with a contoured base to make it easier to perch your iPad on your thigh at an easy angle for viewing. In my review, I couldn&#8217;t really find <a title="PadPivot review: The most practical iPad stand ever" href="http://gigaom.com/apple/padpivot-review-the-most-practical-ipad-stand-ever/">anything bad to say about the finished product</a>.</p>
<p><img  title="padpivot" src="http://gigaom2.files.wordpress.com/2011/08/padpivot.jpg?w=604&h=367" alt="" width="604" height="367" class="aligncenter size-full wp-image-386991" />Graham says that while he likely could&#8217;ve made the PadPivot a reality without Kickstarter, the site streamlines things and really allows entrepreneurs to focus on the process. And having watched along as the PadPivot made its way through funding, to production, to being retail-ready, you really see the advantage of Kickstarter from a small manufacturer&#8217;s perspective, as well as the challenges that ramping up to full-scale production present. The PadPivot will retail for around $25 when it becomes available.</p>
<h2>5. <a href="http://www.kickstarter.com/projects/danprovost/the-cosmonaut-a-wide-grip-stylus-for-touch-screens?ref=card">The Cosmonaut</a></h2>
<p>Dan Provost and Tom Gerhardt had so much fun creating the Glif on Kickstarter that they went back for seconds. The Cosmonaut, another project to break $100,000 in funding, is an iPad stylus designed based on how users actually draw on their iPads. The project was unusual in that it started out with a risky &#8220;pay what you wish&#8221; option, where every backer who pledged at least $1 would receive a pre-order of the finished product.</p>
<p><img  title="cosmonaut" src="http://gigaom2.files.wordpress.com/2011/03/cosmonaut.jpg?w=604" alt=""   class="aligncenter size-full wp-image-322901" /></p>
<p>Luckily, the gambit seems to have worked out in Provost and Gerhardt&#8217;s favor, as you can tell by the success of the initial funding. It also reflects well on the Kickstarter community that it rewards smart design, even when given leeway to take advantage. The Cosmonaut will retail for $25 when it becomes available.</p>
<h2>6. <a href="http://www.kickstarter.com/projects/oona/the-oona-whatever-you-need-it-to-be?ref=card">The Oona</a></h2>
<p>Looking for a flexible iPhone mount that can stick to a variety of surfaces? The Oona can do that, and more. It works as an in-car windshield mount, a desk stand, a tripod attachment and even an under-the-cupboard clip for browsing recipes. Like the other projects listed here, it&#8217;s also stylish, showing off considerable design talent from the team of Brad Leong, Danny Fukuba and Sam Gordon.</p>
<p><img  title="oona" src="http://gigaom2.files.wordpress.com/2011/08/oona.jpg?w=604" alt=""   class="aligncenter size-full wp-image-389232" /></p>
<p>The Oona managed to exceed its funding goal by more than $120,000, and is now accepting pre-orders with a four- to eight-week lead time. The Oona retails for $25.00 now in pre-orders, and $29.95 once it becomes widely available.</p>
<h2>7. <a href="http://www.kickstarter.com/projects/1499810396/mysaver-protection-for-your-ipad-iphone-and-ipod-c?ref=live">MySaver</a></h2>
<p>The last project on this list, Thomas Lehman&#8217;s MySaver, has yet to be fully funded. But the problem it addresses is so widespread that I have faith it&#8217;ll exceed its goal. The MySaver addresses the tendency of iPhone, iPod and iPad cables to wear out near the points where they connect to the USB or dock connector ends. This has eventually happened to nearly all of my iPhone USB cables.</p>
<p><img  title="Screen Shot 2011-08-05 at 3.57.23 PM" src="http://gigaom2.files.wordpress.com/2011/08/screen-shot-2011-08-05-at-3-57-23-pm.png?w=604&h=427" alt="" width="604" height="427" class="aligncenter size-full wp-image-389233" /></p>
<p>The MySaver comes in two flavors: a DIY version for upgrading your own cables at home, and a Pro version that comes pre-assembled with a high-quality OEM dock connector to USB cable of its own. The project is a smart idea, solves a common failing, and something we haven&#8217;t yet seen from the usual crowd of established accessory makers. The MySaver can be pre-ordered with a $8 Kickstarter pledge for the DIY version, or a $19 pledge for the Pro version.</p>
<p>That&#8217;s just a sampling of some of the best and brightest Kickstarter has to offer. Got any other suggestions we missed? Share them in the comments.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=386923+kickstarter-breathes-fresh-air-into-the-stale-ios-accessory-industry&utm_content=etherin">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/07/millenials-in-the-enterprise-part-1-strategies-for-supporting-the-new-digital-workforce/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=386923+kickstarter-breathes-fresh-air-into-the-stale-ios-accessory-industry&utm_content=etherin">Millennials in the enterprise, part 1: strategies for supporting the new digital&nbsp;workforce</a></li><li><a href="?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=386923+kickstarter-breathes-fresh-air-into-the-stale-ios-accessory-industry&utm_content=etherin"></a></li><li><a href="http://pro.gigaom.com/2011/06/from-car-to-cloud-the-future-of-the-in-vehicle-app-landscape/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=386923+kickstarter-breathes-fresh-air-into-the-stale-ios-accessory-industry&utm_content=etherin">From car to cloud: the future of the in-vehicle app&nbsp;landscape</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=386923&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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		<item>
		<title>The Pursuit of Perfection: Hidden Gems in Apple Design</title>
		<link>http://gigaom.com/apple/the-pursuit-of-perfection-hidden-gems-in-apple-design/</link>
		<comments>http://gigaom.com/apple/the-pursuit-of-perfection-hidden-gems-in-apple-design/#comments</comments>
		<pubDate>Wed, 15 Jul 2009 22:00:02 +0000</pubDate>
		<dc:creator>Christopher Ryan</dc:creator>
				<category><![CDATA[CNN Big Tech]]></category>
		<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Cult of Mac]]></category>
		<category><![CDATA[hardware]]></category>
		<category><![CDATA[NYT Enterprise]]></category>
		<category><![CDATA[SYN Feature Enterprise]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[detail]]></category>
		<category><![CDATA[easter egg]]></category>
		<category><![CDATA[experience]]></category>
		<category><![CDATA[industrial design]]></category>
		<category><![CDATA[interface]]></category>
		<category><![CDATA[light]]></category>
		<category><![CDATA[MagSafe]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[OS]]></category>

		<guid isPermaLink="false">http://theappleblog.com/?p=28352</guid>
		<description><![CDATA[If you ask any of the Apple “fanboys” in the world why they are so devoted to Apple, at least one of the reasons you will hear is that Apple “sweats the small stuff” that really proves their dedication to user experience and attention to detail. Here’s a few of my favorites, covering Apple's attention not just to their hardware and software, but even the product packaging. See how many you may have noticed before, and feel free to add your own that I might have missed in the comments below.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=173064&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="Apple Logo" src="http://gigapple.files.wordpress.com/2009/07/gradiatedapplelogo.jpg?w=145&h=177" alt="Apple Logo" width="145" height="177" class=" alignleft" /></p>
<p class="excerpt">If you ask any of the Apple “fanboys” why they are so devoted to Apple, at least one of the reasons you will hear is that Apple “sweats the small stuff,” which really proves its dedication to user experience and attention to detail.</p>
<p>Here’s a few of my favorites that demonstrate Apple&#8217;s attention, not just to its hardware and software, but to even the product packaging. See how many you may have noticed before, and feel free to add any that I might have missed in the comments below. <span id="more-173064"></span></p>
<h3>Serial Numbers</h3>
<p><img  title="AirPort Extreme Serial Number Location" src="http://gigapple.files.wordpress.com/2009/07/airportextremeserial.jpg?w=320&h=320" alt="AirPort Extreme Serial Number Location" width="320" height="320" class=" alignleft" /> In the world of computers, serial numbers are important for a variety of reasons, including verifying warranty status and determining the correct specifications, to name a few. Many Apple products feature, in addition to their standard serial number, a barcode that makes reading this serial number much easier for Geniuses or other technicians.</p>
<p>Though some newer models have forgone barcodes, such as the 2009 model MacBook Pros and MacBook Air, barcodes can still be found on many other Apple products. In addition to serial numbers represented as barcodes, some Macs, like the Mac Pro, also include a barcode for the system’s MAC address. Though it changes from model to model, Apple has often put these barcodes and serial numbers in easily accessible places.</p>
<p>On the Power Mac G5, the serial number was located on the inside of the tower, behind the aluminum side panel. On iMac G4s and eMacs, the serial number was located on the inside of the optical drive cover. This really made it easy to quickly locate a serial number if you couldn’t access it through the OS.</p>
<h3>Fiat Lux a la Mac</h3>
<p>As many people leave their Macs running non-stop throughout the day, they have likely stumbled upon the infamous sleep light. Much like a heartbeat (or “snoring”), the little light pulses while your Mac sleeps. When the iMac G5 originally shipped, its sleep light indicator was bright! It didn’t bother people during the day, but for those who kept their iMac in an office or bedroom, it could light up the whole room at night. Apple issued a firmware update that reduced the sleep light’s brightness during evening hours, giving a much more relaxing pulse than before.</p>
<p>Beyond sleep lights, other indicators on newer Macs are typically hidden until needed. Take for instance the iSight indicator light, built into displays, which is seemingly non-existent until the camera is activated. Similar to the sleep light on the unibody MacBook Pros, the power light on the new aluminum Apple Wireless Keyboard blends in seamlessly until its activated. The thin aluminum that has been perforated with tiny holes for the light to shine through, but when there is no light, the keyboard looks seamless.</p>
<p><img  title="MagSafe Connector" src="http://gigapple.files.wordpress.com/2009/07/magsafeconnector1.jpg?w=228&h=100" alt="MagSafe Connector" width="228" height="100" class=" alignleft" />Indicator lights on power adapters are also worthy of mention. With once quick glance, you can easily see what is going on. If the light is amber, the battery is charging. If the light is green, the battery is fully charged and ready to go.</p>
<p>Another interesting use of light is the Apple logo on the rear of the portables. The light that illuminates this logo is simply excess ambient light from your display. Go ahead and take a look. Lower the brightness on your display and watch the apple dim.</p>
<h3>Product Shots</h3>
<p><img  title="iMac Clock View" src="http://gigapple.files.wordpress.com/2009/07/imacclockview.png?w=320&h=320" alt="iMac Clock View" width="320" height="320" class=" alignleft" /> The next time you see a promotional shot for an Apple product, take notice of the time. For many years, whenever a Mac has been shown displaying the OS X desktop, the clock indicates the system version that the Mac ships pre-installed. This trend even carries forth to Apple’s retail stores, where display signage and wall banners that showcase Leopard prominently feature the system clock at 10:50. Due to only having 60 minutes in an hour, showing a clock at 10:60 for Snow Leopard would not make much sense. Pre-release screenshots from Apple still display 10:50, so this trend will likely end soon.</p>
<p>In the iPhone arena, all of the promotional images of the iPhone and iPod touch all display 9:42 (except one preliminary image,which displayed 9:41). What’s the significance of this? Some think it may relate to the time the iPhone was originally introduced; others see it as a somewhat disjointed homage to Douglas Adam’s &#8220;Hitchhiker’s Guide To The Galaxy.&#8221; Most of my research seems to confirm that 9:42 was the actual time of the iPhone announcement during Steve&#8217;s keynote in 2007.</p>
<h3>Hidden OS X Easter Eggs</h3>
<p><img  title="Clock Widget" src="http://gigapple.files.wordpress.com/2009/07/clockwidget.png?w=172&h=172" alt="Clock Widget" width="172" height="172" class=" alignleft" /> Apple’s attention to detail moves beyond the hardware and into its software as well. Take for example the Clock widget in the Dashboard. Look closely at the second hand and notice how it vibrates much like a real clock does.</p>
<p>For those that use Mail, as you drag the divider between the date column to expand or make the column smaller, the formatting of the date dynamically adjusts to fit. If there’s room to display the time, it shows up. As you make the column smaller, the formatting reduces to fit. Most email applications would just truncate whatever did not fit in the column.</p>
<p>This is just a small list of a huge number of little details found on a lot of Apple products that really make them a joy to use. The tipping point, so to speak, is that Apple doesn’t market any of these as “features,” it’s just the fact that they took the time to integrate them subtly into the Apple experience that makes it all worthwhile.</p>
<p>If you’ve found other examples of Apple’s attention to detail, let us know in the comments!</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173064+the-pursuit-of-perfection-hidden-gems-in-apple-design&utm_content=limeology">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/03/why-ipad-2-will-lead-consumers-into-the-post-pc-era/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173064+the-pursuit-of-perfection-hidden-gems-in-apple-design&utm_content=limeology">Why iPad 2 Will Lead Consumers Into the Post-PC&nbsp;Era</a></li><li><a href="http://pro.gigaom.com/2011/03/the-near-term-evolution-of-social-commerce/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173064+the-pursuit-of-perfection-hidden-gems-in-apple-design&utm_content=limeology">The Near-Term Evolution of Social&nbsp;Commerce</a></li><li><a href="http://pro.gigaom.com/2011/02/what-googles-honeycomb-means-for-apple-and-microsoft/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173064+the-pursuit-of-perfection-hidden-gems-in-apple-design&utm_content=limeology">What Google&#8217;s Honeycomb Means for Apple and&nbsp;Microsoft</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=173064&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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