When an app is launched on an iPad, it becomes the iPad, it encompasses the entire device. In the best case, the iPad then fades into the background, and the experience becomes focused entirely on the application. When an app fades into the background as well, the iPad becomes all about content.

River of News gives me a pop-up menu to choose a folder from Google Reader, and that’s all I see of the app. The rest of the experience is all about scrolling through and reading the latest feeds. No overbearing animation, no surprising interfaces: it’s just me and the morning news. River of News’ focus on text reminds me a lot of Instapaper, another favorite iPad app, which also foregrounds content, leaving navigation and menu items couched in pop-ups.

An alternative application design philosophy looks at what the iPad can do and uses its capabilities to push the functionality of applications further. My previous favorite RSS client, Reeder, fell into this category. Reeder re-imagines how to use multi-touch to navigate through stacks of unread feeds. Pinch out to open a stack of feeds, pinch in to close it. More recently, Twitter released their official iPad application, and like Reeder, it pushes the boundaries of what we expect an iPad app to be.

Twitter for iPad uses panels that can slide on top of each other to show links, replies, and information about the user. The panels can be successive, meaning that you can follow links endlessly, and wind up with a long history of panels behind what you can see on-screen. The interface is obviously very well thought out, and well planned. It’s a very different design philosophy from iPad applications like River of News because it focuses on functionality, not simplicity. When I started using the app, I really didn’t like it. However, after committing to using it for a week or so, and discovering how to navigate it, I find it growing on me quite a bit.

With Twitter for iPad, the gestures are swiping left and right, and tapping. When using River of News, the gestures are more limited. You swipe up to scroll, and articles are automatically loaded at the bottom and marked as read at the top. You can swipe left and right to load other folders, but personally I’ve never found a need for it.

You can also tap to select a folder of feeds if you wish, but I normally just wait a second or two for it to automatically load my unread feeds. The level of activity is different with River of News and Instapaper than it is with Reeder and Twitter for iPad. Not necessarily better or worse, though.

When I began researching this article, I wanted to show why taking the simplistic approach was better, and how trying to make an iPad app too functional would cause confusion. The truth, though, is that the app design philosophy that’s best will depend on usage preferences and the type of app you’re making. It also means there’s room for more than one app on each iPad designed to accomplish the same thing.

How do you feel about application functionality versus simplicity on the iPad? Should all applications fade into the background, or should they give you the choice to be what you want them to be? I’d love to hear your thoughts in the comments!

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First it was NewsGator’s Windows syncing feed reader Feed Demon that got the switch from NewsGator syncing to Google Reader syncing. Now its the Mac client’s turn and the esteemed reader NetNewsWire has now switched syncing services too. Yeterday’s announcement by NewsGator states that its will be taking its NewsGator Online news feed reading and syncing service offline by the end of August. This leaves little time for NetNewsWire to fast track a stable switch to Google Reader syncing, but yesterday the first public beta of NetNewsWire 3.2 was made available.

There are a few differences between how NewsGator and Google Reader do their syncing. Notably Google Reader does not support folders within folders, which poses a problem for people who have organized their feeds in such a way. ‘Flagged’ items in NetNewsWire get transplanted as ‘Starred’ items in Google Reader, but the ‘shared’ and ‘liked’ features are not supported yet.

Beyond the big change of where feeds are synced to, the new version supports sending articles to InstaPaper, sports a fancy new icon and has had a general code cleanup to boot. Being able to sync to NewsGator is not even an option anymore (due to NewsGator stopping their service) and neither is the previously available alternative option of syncing to .Mac or an FTP site. The Clippings functionality is also currently missing in action; they haven’t been deleted, but there is no way to access them.

Not all users are happy with the new beta, as can been seen on the NetNewsWire forum. NetNewsWire was originally a paid application, which was then turned into a free application by NewsGator. The new beta contains a relatively large ad embedded in the bottom left of the window. In the future, this can be turned off with a yet unannounced payment system of some sort, which of course has some people up in arms. While one can usually say “just stick with the existing version” this won’t apply beyond August when NewsGator shuts off its sync servers. But for a syncing service without any monthly fees, you’re always taking this risk. Personally, I’m happy to switch to Google Reader and can cope with ads. Developers need income too!

An updated version of NetNewsWires for the iPhone/iPod touch is also in the works that will support Google Reader syncing. The release date for this is currently unknown. For those that are interested, you can follow the progress of the new betas at nnwbeta.com and even follow the developer’s twitter account recounting the coding work.

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Google Reader has been my RSS reader of choice since I made the switch from Bloglines last year. This new skin makes the site seem brand new, and makes it even easier for Reader to stand alone as desktop app with Fluid or Prism. To set up Helvetireader with Fluid, create a new Site Specific Browser for Google Reader, then launch the newly created app. Next, click on the script menu item, and select “New Userscript”. If you have the Developer Tools installed, this will launch Dashcode and allow you to edit the userscript. Just paste in this:

// ==UserScript==
// @name        Helvetireader
// @description Helvetireader style for Google Reader
// @include     https://*.google.com/reader/view/*
// @include     http://*.google.com/reader/view/*
// @include     htt*://*.google.*/reader/view*
// @author      Helvetireader by Jon Hicks (http://www.hicksdesign.co.uk)
// ==/UserScript==

var cssNode = document.createElement('link');
cssNode.type = 'text/css';
cssNode.rel = 'stylesheet';
cssNode.href = 'http://www.helvetireader.com/css/helvetireader.css';
cssNode.media = 'screen';
cssNode.title = 'dynamicLoadedSheet';
document.getElementsByTagName("head")[0].appendChild(cssNode);

Save your script, and relaunch the Fluid Google Reader App. After a second, the CSS from Helvetireader will kick in, and you’ll have a brand new look and feel to Google Reader. The CSS is actually hosted on the helvetireader.com web site, so you won’t have to modify your settings as the code is updated. This script is just as easy to set up on Firefox or Opera, and can be used with Safari or Camino with a little tweaking. Hicks expects this theme to be used by 10 people at the most, I expect it will be much more popular than that.

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