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	<title>GigaOM &#187; Apple</title>
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		<title>Complaint Desk: Whose MacBook Pro 7200RPM Drive Sounds Like R2D2?</title>
		<link>http://gigaom.com/apple/complaint-desk-whose-macbook-pro-7200rpm-drive-sounds-like-r2d2/</link>
		<comments>http://gigaom.com/apple/complaint-desk-whose-macbook-pro-7200rpm-drive-sounds-like-r2d2/#comments</comments>
		<pubDate>Mon, 13 Jul 2009 19:00:04 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
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		<guid isPermaLink="false">http://theappleblog.com/?p=28308</guid>
		<description><![CDATA[Apple users are dedicated defenders and evangelists of the products we love, but we also really like to get together and gab about the problems our devices have. I know I become obsessively detail-oriented whenever I pick up a new piece of Apple hardware, and am [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=173061&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="seagate_momentus" src="http://gigapple.files.wordpress.com/2009/07/seagate_momentus.jpg?w=256&h=216" alt="seagate_momentus" width="256" height="216" class=" alignleft" /></p>
<p class="excerpt">Apple users are dedicated defenders and evangelists of the products we love, but we also really like to get together and gab about the problems our devices have. I know I become obsessively detail-oriented whenever I pick up a new piece of Apple hardware, and am quick to overreact to every perceived imperfection I find by calling the Genius Bar and scheduling an appointment. Most of the time, my problems are more the product of a fevered brain and less concrete examples of design or manufacturing flaws, but some problems are all too real.</p>
<p>Case-in-point: Many consumers who ponied up the extra cash to get a faster, 7200RPM HDD vs. the standard, 5400RPM got more than they bargained for. Some of the drives apparently boast the unadvertised feature of <a href="http://www.engadget.com/2009/07/12/macbook-pros-with-7200rpm-hdds-getting-a-touch-too-noisy/" target="_self">making odd clicks and beeping noises</a> while in operation. Maybe that&#8217;s just Apple&#8217;s way of making sure you&#8217;re paying attention to how much better your computer performs with the faster drive? <span id="more-173061"></span></p>
<p>Seriously, though, the problem seems to affect quite a few users, with more reporting the same or similar issues every day. Reports indicate that in addition to audible clicking and beeping sounds, some of the drives are showing more serious performance issues, too, with the OS appearing to freeze for a brief second whenever a click occurs. While a vocal HD might just be annoying, a vocal HD that also seems to skip a beat is downright terrifying to anyone who depends on their MBP for work or for storing sensitive data.</p>
<p>Early theories on what&#8217;s causing the problem is the Seagate Momentus 7200.4 drive&#8217;s G-Force shock protection feature, which is probably redundant anyway, since Apple builds in its own fall detector and data protection system on every notebook it makes. Sadly, there&#8217;s no easy way to disable the special features for said drives. Users who&#8217;ve upgraded themselves with other 7200RPM drives seem not to be experiencing the issue, so the problem likely lies with the HDD and not with the MacBooks themselves. Cold comfort for those who&#8217;ve already paid for the Apple-installed upgrade.</p>
<p>The <a href="http://discussions.apple.com/thread.jspa?threadID=2049659&amp;start=0&amp;tstart=0" target="_self">thread at the Apple support forums</a> dealing with this issue is now 35 pages long, so I doubt it&#8217;s fallen through Cupertino&#8217;s nets. That said, no users have yet reported an actual drive failure as a result of the problem, so pressure for a response from official sources is not yet urgently required. I suspect they&#8217;ll play this one close to the chest and try to quietly issue a firmware fix before taking any more drastic action. For the time being at least, it looks like most appeals to the Apple Store for returns and exchanges are largely falling on deaf ears.</p>
<p>Is your machine one of those affected, and if so, has it become communicative? Describe your symptoms and discuss your experiences in the comments.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173061+complaint-desk-whose-macbook-pro-7200rpm-drive-sounds-like-r2d2&utm_content=etherin">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2010/10/ma-alive-and-well-in-q3/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173061+complaint-desk-whose-macbook-pro-7200rpm-drive-sounds-like-r2d2&utm_content=etherin">In Q3, Big Data Meant Big&nbsp;Dollars</a></li><li><a href="http://pro.gigaom.com/2011/03/why-ipad-2-will-lead-consumers-into-the-post-pc-era/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173061+complaint-desk-whose-macbook-pro-7200rpm-drive-sounds-like-r2d2&utm_content=etherin">Why iPad 2 Will Lead Consumers Into the Post-PC&nbsp;Era</a></li><li><a href="http://pro.gigaom.com/2011/03/the-near-term-evolution-of-social-commerce/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173061+complaint-desk-whose-macbook-pro-7200rpm-drive-sounds-like-r2d2&utm_content=etherin">The Near-Term Evolution of Social&nbsp;Commerce</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=173061&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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		<slash:comments>25</slash:comments>
	
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		<title>Apple/NVIDIA Rift to Spark Major Component Changes?</title>
		<link>http://gigaom.com/apple/applenvidia-rift-to-spark-major-component-changes/</link>
		<comments>http://gigaom.com/apple/applenvidia-rift-to-spark-major-component-changes/#comments</comments>
		<pubDate>Thu, 02 Jul 2009 17:00:37 +0000</pubDate>
		<dc:creator>Darrell Etherington</dc:creator>
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		<guid isPermaLink="false">http://theappleblog.com/?p=27510</guid>
		<description><![CDATA[If you bought a MacBook Pro between May 2007 and September 2008, you might be painfully aware of NVIDIA&#8217;s major screw-up in providing fundamentally faulty 8600M GT graphics processors for Apple computers, as well as others. Apple no doubt still remembers that, too, since the warranty [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=173016&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img  title="nvidia" src="http://gigapple.files.wordpress.com/2008/10/nvidia.png?w=149&h=119" alt="nvidia" width="149" height="119" class=" alignleft" /></p>
<p class="excerpt">If you bought a MacBook Pro between May 2007 and September 2008, you might be painfully aware of NVIDIA&#8217;s major screw-up in providing <a href="http://gigaom.com/apple/apple-officially-admits-to-faulty-nvidia-gpus/" target="_self">fundamentally faulty 8600M GT graphics processors</a> for Apple computers, as well as others. Apple no doubt still remembers that, too, since the warranty extension and repair refund policy is undoubtedly costing it large sums of money. That unpleasant memory may have partially led to a falling out between the two, according to recent reports.</p>
<p>SemiAccurate is <a href="http://www.semiaccurate.com/2009/06/26/apple-nvidia-dont-let-door-hit-your-ss-way-out/" target="_self">reporting</a> that, according to multiple sources, at recent negotiations between the two companies, discussions became rather heated, in part due to NVIDIA&#8217;s apparently arrogant stance concerning its supplier relationship with Apple. Evidently, Apple was expecting more modesty from a company that has cost it so much cash, thanks to a problem it didn&#8217;t even acknowledge existed. <span id="more-173016"></span></p>
<p>The end result of the rift will basically see NVIDIA locked out of Apple for at least three to four years, according to SemiAccurate&#8217;s sources. Which means the sweetheart deal that saw the advent of the now ubiquitous 9400M graphics processor and NVIDIA chipset may be at an end. According to the same report that announced the split, Apple will be going back to Intel for its chipset needs in the immediate future.</p>
<p>But why now? Apple has known about NVIDIA&#8217;s somewhat questionable dealings with it for a while now, and hasn&#8217;t yet stopped rolling out computers boasting graphics processors from the chipmaker. Part of the reason might be that NVIDIA has only now started to become unbearably arrogant in its dealings with Apple, following the success of the 9400M.</p>
<p>A more likely reason we&#8217;ve yet to see the effect of the fallout on actual Apple products is that the company&#8217;s design cycle is so long that the current models were already irrevocably in the queue when news of the faulty 8600M GT processors broke. Apple&#8217;s own investigation only wrapped up in mid-2008, at which point its product plans for at least the next year are no doubt pretty much set in stone, especially regarding major internal components. Other companies affected by the NVIDIA screw-up are likewise only just beginning to <a href="http://www.theinquirer.net/inquirer/news/1137463/nvidia-dell" target="_self">show signs of the fallout</a>, lending credence to this idea.</p>
<p>While NVIDIA screwed up huge when it supplied Apple with a large number of faulty graphics cards and then refused to own up and take responsibility, does a lock-out really benefit <em>current</em> Apple customers? I spent most of last weekend playing Spore on my brand new 13-inch MacBook Pro, something which I never would&#8217;ve been able to do enjoyably (or at all) using a model sporting an integrated Intel chipset. To me, going back that way would feel like backsliding.</p>
<p>Maybe Apple&#8217;s own chip design machinations will pan out when it comes time to show NVIDIA the door, in which case it could shock us all with a completely revamped platform. Let&#8217;s hope so, because I&#8217;m not so sure I want my next computer to bring back the Intel GMA headache I only just managed to get rid of.</p>
<p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173016+applenvidia-rift-to-spark-major-component-changes&utm_content=etherin">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/01/big-data-arm-and-legal-troubles-transformed-infrastructure-in-q4/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173016+applenvidia-rift-to-spark-major-component-changes&utm_content=etherin">Big Data, ARM and Legal Troubles Transformed Infrastructure in&nbsp;Q4</a></li><li><a href="http://pro.gigaom.com/2010/10/ma-alive-and-well-in-q3/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173016+applenvidia-rift-to-spark-major-component-changes&utm_content=etherin">In Q3, Big Data Meant Big&nbsp;Dollars</a></li><li><a href="http://pro.gigaom.com/2010/01/in-q4-data-centers-not-the-cloud-were-the-big-story/?utm_source=apple&amp;utm_medium=editorial&amp;utm_campaign=waterfall?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=173016+applenvidia-rift-to-spark-major-component-changes&utm_content=etherin">In Q4, Data Centers, Not the Cloud, Were the Big&nbsp;Story</a></li></ul><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=173016&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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