Apple unveiled its new interactive textbooks Thursday at its media event in NYC. Here’s a look at how those textbooks work on the iPad. Early impressions? Wish I could go back to high school. Still, these textbooks definitely have room to grow. Read More »
Apple
Apple’s Siri ad featuring the jolly old elf was 2011′s most effective holiday advertisement according to viewer reaction as measured by Ace Metrix, a TV ad analysis firm. The Apple spot featuring Santa Claus using Siri also exemplified a trend this year: specifically, “Santa sells.” Read More »
The iPhone, despite aggressive attempts to block such efforts by AT&T (with Apple’s help), did occasionally offer some apps that actually managed to save users some money in one way or another. For instance, for a while, people could tether their phones to their computers in … Read More »
I’ve been a Mac user for many years now and a business owner for just as many. I’ve needed apps for everything from invoicing and time tracking to contact and money management. I’ve used literally hundreds of applications over the past few years and know how … Read More »
